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INDUSTRIES
&
MARKETSePublishing:
market
data&
analysisMarket
Insightsreport2023Table
of
ContentsOverviewAppendixSummary567ProductOverviewAuthor2526MarketDefinitionKeyTakeawaysMarket
NumbersRevenue
by
MarketAverageRevenue
per
UserUsers912151819202223CompanyrevenuesPenetration
rateCompanyprofileDeepdivesStart-upanalysis2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
ePublishing
market
will
continue
on
its
steadygrowth
pathOverview:
SummarySummaryTheePublishing
market
isexperiencing
significanttrendsthatare
reshaping
theindustrylandscape.
Firstly,thewidespread
adoption
of
e-readers,
tablets,andsmartphones
hasrevolutionized
theway
readers
consume
written
content
inthepast.Digitalbooks,
magazines,
and
newspapers
arebecoming
increasinglypopularduetotheirconvenience
andaccessibility,
allowing
readers
to
carry
anentire
library
intheirpockets.
Secondly,
theemergence
of
self-publishingplatformsandindependent
authorshasdisruptedtraditional
publishing
models.Digitalplatforms
likeAmazon
KindleDirect
Publishingand
Smashwords
haveempowered
authorstopublish
anddistributetheirworks
globally,enabling
amore
diverse
rangeofvoices
to
reach
readers
directly.
Lastly,thegrowth
ofsubscription-based
models
and
eBook
lendingprograms
hasprovided
readerswith
cost-effective
alternatives,
expanding
theiraccess
to
awide
rangeof
digitalcontent.textbooks
presents
asignificantopportunity
forePublishing.Theintegration
ofinteractive
features,
multimedia
content,and
adaptivelearning
capabilitiesine-textbooks
enhances
thelearning
experience,
makingthemincreasingly
popularamong
studentsandeducators.
Secondly,
theexpandingglobal
literacy
rates,coupled
with
thegrowth
ofinternet
connectivity,particularly
inemergingeconomies,
opensupnew
markets
for
ePublishing.Theabilitytoinstantlyaccessanddistributedigitalcontent
worldwide
eliminates
logistical
barriers,
fostering
ascalablebusinessmodel.
Furthermore,
the
increasing
demand
foraccessibleformats
forvisuallyimpaired
readers
and
thepotential
forpersonalized
readingexperiences
withAIand
machine
learning
technologies
contribute
to
themarket'sgrowth
potential.TheePublishingmarket
isprojected
toexperience
strong
growth
inthecomingyears.
Ourmarket
research
indicatesaconstantcompound
annual
growth
rate(CAGR)from
2023
to
2027
of2.54%.TheePublishing
market
ispoised
forsubstantialgrowth,
driven
byseveral
keyfactors.
Firstly,theongoing
digitaltransformation
ofeducational
materials
and5Sources:Market
Insights
2023The
ePublishing
market
consists
out
of
five
different
partsOverview:
Market
DefinitionMarket
definitionePublishing,also
known
aselectronic
publishing,
refers
tothe
process
ofcreating,distributing,and
selling
written,
visual,or
auditorycontent
indigitalformatthroughonline
platformsor
digitaldevices
suchaseBooks,
eMagazines,eJournals,
andaudiobooks.
Epublishinghasbecome
increasingly
popularinthedigitalage,allowing
authors,publishers,and
content
creators
toreach
awideaudience
globallywithout
theneedfortraditional
printmedia.
Epublishingtypicallyinvolves
digital
conversion
ofwritten
or
visual
content
into
aformat
thatcanbeeasily
read
or
accessed
on
various
digital
devices
suchase-readers,tablets,smartphones,
and
computers.
Itmayalso
involve
onlinedistribution,marketing,
and
sales
ofdigitalcontent
througheCommerce
platforms,onlinebookstores,
or
subscription-based
services.
Epublishing
hasrevolutionized
thepublishing
industry,
enabling
greateraccessibility,
convenience,
andflexibility
forbothcontent
creators
and
consumers.Themarket
consistsoutof
ePapers,
eMagazines,
andeBooks,
which
representsthe
electronic
version
of
the
respective
products.
Themarket
also
covers
ePapersadvertising
andeMagazine
advertising.Themarket
comprises
revenues,
users,
average
revenue
peruser,
andpenetration
rates.
Revenues
aregenerated
throughin-apppurchases,
consumerspendingandsubscription
fees.
Additional
definitionsfor
eachmarket
canbefoundwithintherespective
market
pages.
Market
numbers
arealsoavailableinthe
advertising
and
media
topic.6Sources:Market
Insights
2023ePublishing
accounted
for
8.41%
of
the
Digital
Media
market
revenue
in
2023Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheePublishingmarket
isprojected
to
reach
US$52.78bn
in2023.Thissegment
includes:Thissegment
excludes:Revenue
isexpected
toshow
anannualgrowth
rate(CAGR2023-2027)
of
2.54%,resultinginaprojected
market
volume
of
US$58.35bn
by2027.•Paid
digitaleditorial
written
contentdistributedover
theInternet•Openaccess
contentThelargest
market
isePapers
Advertising
witha
market
volume
ofUS$14.75bn
in2023.•Paid
content
on
newspaper
ormagazine
websites•eBooks
(fiction,non-fiction
&academic
eBooks)Inthe
ePublishing
market,thenumberof
readers
isexpected
to
amount
to
1.58bnusers
by2027.•Bundledsubscriptions
where
digitaleditionscome
asafree
extra•Digitaleditionsof
consumer
&trade/business
magazines(eMagazine)User
penetration
inthe
ePublishing
market
isexpected
tobeat18.2%
in2023.Theaverage
revenue
per
user(ARPU)isexpected
toamounttoUS$37.67.•Digitaleditionsof
dailyor
weeklynewspapers
(ePapers)Inglobalcomparison,
most
revenue
will
begenerated
in
theUnitedStates(US$21,220.00m
in2023).7Sources:Market
Insights
2023ePublishing
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
3.6%
from
2017to
2027Market
Size:
Globalrevenue
forecast
inbillionUS$+3.6%(1)58.35.257.45.156.24.954.84.852.84.649.74.250.14.345.53.66.445.23.76.49.39.08.743.03.35.98.440.93.05.58.07.37.412.612.412.111.811.311.110.810.412.710.212.89.99.415.115.314.614.915.514.213.613.813.312.011.315.215.715.914.214.811.812.112.512.120172018201920202021202220232024202520262027ePapers
AdvertisingeBookseMagazine
AdvertisingePaperseMagazines8Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
23.7billion
US$,
Americas
is
the
biggest
market
among
selectedregions,
in
2023Market
Size:
Regional
Comparison
(1/2)revenue
forecast
inbillionUS$+1.8%(1)25.523.7+3.7%(1)+2.3%(1)16.514.313.812.6+6.5%(1)+2.2%(1)1.51.21.00.92023202720232027202320272023202720232027EuropeAfricaAmericasAsiaAustralia9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
21.2billion
US$,
United
States
is
the
biggest
market
amongselected
countries,
in
2023Market
Size:
Regional
Comparison
(2/2)revenue
forecast
inbillionUS$+1.6%(1)22.621.2+5.2%(1)+2.2%(1)+1.6%(1)+1.7%(1)5.24.74.24.32.22.41.51.72023202720232027202320272023202720232027ChinaUnited
StatesUnited
KingdomGermanyJapan10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023ePublishing
arpu(1)
are
estimated
to
decrease
from
2017
to
2027Market
Size:
Globalarpu(1)
forecast
inUS$19.518.416.419.217.919.017.115.514.32018.015.118.118.017.816.114.217.417.416.214.017.116.416.816.615.813.915.814.415.414.513.515.214.914.715
13.815.113.813.714.613.28.813.08.912.78.912.49.012.19.0108.68.48.07.67.26.95020172018201920202021202220232024202520262027ePapers
AdvertisingePaperseBookseMagazine
AdvertisingeMagazines11
Notes:Sources:(1)
average
revenue
per
userMarket
Insights
2023Australia
has
the
biggestmarket
in
ePublishing
arpu(1)
in
2027Market
Size:
Regional
Comparison
(1/2)arpu(1)
forecast
inUS$152.6153.5151.416014012010080149.9151.2147.4138.7132.3126.2122.5119.298.4102.990.7103.688.2103.689.1103.589.8103.790.7103.791.5100.478.3101.480.198.276.398.276.775.7604015.86.316.56.416.96.417.16.517.26.517.36.617.46.614.57.014.66.714.96.415.16.2200201720182019202020212022Asia20232024202520262027AfricaAmericasAustraliaEurope12
Notes:Sources:(1)
average
revenue
per
userMarket
Insights
2023With
arpu(1)
of
177.5
US$,
United
States
is
the
biggest
market
among
selectedcountries,
in
2023Market
Size:
Regional
Comparison
(2/2)arpu(1)
forecast
inUS$177.5111.1178.1111.5178.4111.6178.8179.1175.8111.7170.418016014012010080166.2163.1161.1159.7112.1105.1102.3112.5105.9102.4107.794.6106.393.4104.391.7103.5102.3104.2102.3102.289.9103.190.9102.5101.1102.3102.588.986.183.280.66040208.08.89.39.710.010.310.56.06.47.07.4020172018201920202021202220232024202520262027ChinaGermanyJapanUnitedKingdomUnitedStates13
Notes:Sources:(1)
average
revenue
per
userMarket
Insights
2023ePublishing
users
are
estimated
to
increase
from
2017
to
2027Market
Size:
Globalusers
forecast
inbillion1.21.11.01.01.11.01.11.00.91.01.00.91.00.80.60.40.20.00.90.90.90.80.90.80.90.80.80.90.80.70.70.70.70.70.60.70.60.60.60.60.60.60.60.60.50.50.50.50.50.50.40.50.50.50.50.50.50.50.40.50.40.420172018201920202021202220232024202520262027eBookseMagazine
AdvertisingePapers
AdvertisingeMagazinesePapers14Sources:Market
Insights
2023Asia
has
the
biggest
market
in
ePublishing
users
in
2027Market
Size:
Regional
Comparison
(1/2)users
forecast
inbillion0.951.00.930.910.880.90.80.70.60.50.40.30.840.810.800.730.720.680.620.200.250.220.240.190.150.240.200.240.210.230.150.230.180.140.220.150.220.170.130.010.210.140.210.140.2
0.140.150.010.150.010.150.010.090.130.010.10.110.010.010.012020Africa0.010.010.010.020172018201920212022Asia20232024202520262027AmericasAustraliaEurope15Sources:Market
Insights
2023With
users
of
440
million,
China
is
the
biggest
market
amongselected
countries,in
2023Market
Size:
Regional
Comparison
(2/2)users
forecast
inbillion0.490.490.480.500.450.400.350.300.250.200.150.100.470.450.450.440.420.400.380.360.130.050.130.050.120.120.120.120.120.040.010.020.120.120.120.110.040.040.020.020.040.020.020.040.020.020.040.020.020.040.020.020.040.020.020.040.020.020.05
0.020.020.020.020.020.020.0020172018201920202021202220232024202520262027ChinaGermanyJapanUnitedKingdomUnitedStates16Sources:Market
Insights
2023Revenues
of
the
top
companies
in
the
ePublishing
market
(worldwide
&consolidated)FurtherMarket
AnalysisCompany
revenues
inbillionUS$Company20172018201920202021AlphabetAmazonApple110,86177,87229,238,42136,82232,89265,69,98161,86280,52260,1711,64182,53386,14274,5213,69257,64469,82365,82RakutenTencent37,848,2356,4674,5417Sources:Market
Insights
2023Penetration
rate
for
ePublishing
is
especial
high
in
the
United
States
but
also
inJapanPenetration
Rate:
Worldwide
ComparisonePublishing
penetration
rate
percountryin2023
in%1.2.3.4.5.UnitedStatesJapan0.360.340.310.310.29Mainland
ChinaChinaUnitedKingdomlowhigh
nodata18Sources:Market
Insights
2023Amazon
is
a
key
playerin
the
ePublishing
businessCompany
profiles:
AmazonAmazon
keyfactsCountrieswith
separate
Amazon
retail
websites(2)Revenue:
US$368.1
billion(2020)Net
income:
US$21,311
million(2020)Founded:
1994CAGR(1):
37.6%
(2019
to2020)eBooks
onAmazon:
>6
million(2018)Headquarters:
LosGatos,
CaliforniaProduct:
Kindle
StoreAmazon’s
digitalstrategyWhen
itwas
founded
in1994,
A
was
anonline
store
selling
physicalAmazon
playsanextraordinary
role
inthefieldofePublishing.Besides
ahugebooks
only.
In2007,
afterdiversifying
towards
other
physicalgoods,
Amazon
began
eBooks
catalogof
more
than
6million
titles,they
built
avery
convenienttosell
digitalmedia.
Inparticular,with
thelaunch
of
itseReader
called
Kindleandthe
associated
KindleStore,
Amazon
became
anonline
distributionservice
foreBooks.
Following
the
streaming
trend,Amazon
alsooffers
asubscription-basedaccess
toitslibrary,enablinganunlimited
consumption
of
eBooks
foramonthlyfee.
Today,the
KindleStore
includesover
6million
eBooks
and
60,000
audiobooks,making
itone
ofthebiggestePublishingservices
intheworld.infrastructurewith
proprietary
reading
devices,
reading
apps
andeasy
purchasesolutions.
Amazon
provides
aneBooks
flatrate,special
offers
forPrime
customersandaself-publishing
service
forauthors.
Some
consumers
andpublisherscriticizethisclosed
environment
and
are
suspiciousthatAmazon
might
become
toopowerful
inthissegment.
Furthermore,
only
KindleeBooks
arereadable
on
Kindledevices
without
furthereffort.19
Notes:(1)
CAGR:
Compound
Annual
GrowthRate(2)
Amazon
allows
international
shippingSources:
Company
informationAmazon
dominates
in
the
U.S.,
Germany,
and
the
UK,
while
the
Chinese
marketis
highly
competitiveDeep
dives:
top
5eBooks
providers
forselected
countries
(1/2)Online
purchaseofeBooks
byproviderinthepast12
months8384663331iReader241816222013121129StoreQQReadingDouban20926Store8725U.S.UKGermanyChina20
Notes:"Which
ofthese
providers
have
youbought
eBooks
fromin
the
past
12
months?“;
Multi
Pick;U.S.:
n=30,305;
China:
n=15,704;Germany:n=15,661;
UK:n=12,563Sources:
Consumer
Insights,
asofMarch2021Amazon
has
a
high
user
share
in
allthree
countries,
regional
providers
struggleto
keep
upDeep
dives:
top
5eBooks
providers
forselected
countries
(2/2)Online
purchaseofeBooks
byproviderinthepast12
months726373222226322119Store171915Store16165ItalyFranceSpain21
Notes:"Which
ofthese
providers
have
youbought
eBooks
fromin
the
past
12
months?“;
Multi
Pick;France:n=12,556;
Spain:
n=12564;Italy:
n=12,564Sources:
Consumer
Insights,
asofMarch2021Readly
is
a
subscription-based
digital
newsstand
for
all
kinds
of
magazinesStart-upanalysis:
ReadlyOverviewAnalysisTheSwedish
start-upReadly
offers
unlimited
access
to
more
than
5,000
titlesforafee
ofUS$10.99
on
amonthly
basis.Theservice’s
newsstand
includesallkindsofmagazines
covering
topicslike
automotive,
fashion,celebrities
or
garden.
Allmagazines
canberead
inproprietary
Readly
appsor
on
the
service’s
web
version.Furthermore,
Readly
allows
offline
reading
viadownloading
individual
magazines.Users
canalsoshare
theiraccountbycreating
up
to5individual
profiles.
Afterbeing
foundedin2012,
Readly
now
offers
itssubscription
model
inover
fiftycountries.
In2017,
the
company
managed
toraise
US$13
million
infunding
whilehavingachieved
conversion
ratesof
30%
and
not
yet
beingprofitable.Is
theproductrare?
Readly’s
businessstrategy
ofoffering
unlimited
access
tomagazines
onasubscription
basisisalsoacore
element
forseveral
competitors.While
atleast
standingoutbyoffering
asubscription
model,
the
idea
ofselling(single)
eMagazines
isalready
partofalot
ofother
newsstand
providers.Arethereadvantages
compared
toimitations?
Compared
to
itsstrongestcompetitors,
Readly
cannotcontrast
atfirstglance.
Otherproviders
also
offerfeatures
likeofflinereading
or
familysharing.
Italso
does
not
beatitscompetitorspricewise;
asother
services
offerabout2,000
more
magazines
forthe
same
price.Can
theproductwithstand
possibleconstraints?
Like
itscompetitors,
Readlyfallsshort
when
itcomes
to
high-premium
content.
None
oftheservices
providethe
fullrangeof
popularmagazines.
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