全球婴儿尿布行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSBaby

Diapers:

market

data&

analysisMarket

InsightsreportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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FinTech,Food,or

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e.g.,

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management10sectors190+geographicalentities1,000+markets400+reportsFind

out

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on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

BabyDiapersmarket

ispartof

the

Tissue

&

HygienePapermarket.10sectors190+geographicalentities1,000+markets400+reportsGoto

Tissue

&HygieneFind

out

more

on:Tissue&

Hygiene

PaperPaper

market3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue1013161922252627AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitainkilogramsPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER

1OverviewRising

awareness

of

environmental

impact

drives

popularity

of

cloth

diapers

as

asustainable

alternativeOverview:

SummarySummaryThebaby

diapers

market

isahighlycompetitive

and

dynamic

industry,

facingseveral

challenges

interms

ofcost,

convenience,

andsustainability.Thecost

ofproduction

anddistributionofbabydiapersremains

amajor

challengeforthemarket,

asmanufacturers

strive

to

maintainprofitabilitywhile

offering

affordableprices

to

consumers.

Inaddition,

thebaby

diapers

market

isfacingincreasedcompetition

fromsubstituteproducts,suchascloth

diapers,which

offer

amoresustainableand

eco-friendly

alternative.

Clothdiapershavebecome

increasinglypopularinrecent

years,

driven

bythe

growing

awareness

of

the

environmentalimpactof

disposable

diapersand

thedesire

foramore

sustainablesolution.Inthe

coming

years,

the

babydiapersmarket

isexpected

to

see

continuedgrowth,

driven

bytheincreasing

demand

forconvenient

andeco-friendlyproducts,aswell

asthe

growth

of

e-commerce

channels.

Companies

inthemarket

shouldbeaware

ofconsumer

preferences

and

adjusttheirstrategiesaccordingly,

inorder

toremain

competitive

and

meet

thegrowing

demandforsustainableproducts.Overall,

thebaby

diapers

market

continuesto

experiencegrowth,

driven

bytheincreasing

birthrateandthe

need

forconvenient

andeco-friendly

products,aswell

asthe

growth

of

e-commerce

channels.

However,

themarket

isfacingseveral

challenges,

includingincreased

competition

fromsubstituteproducts

and

thecost

ofproduction

anddistribution.Companies

inthemarket

shouldfocuson

innovation

and

sustainabilityintheirproductofferingsandmarketing

strategies,

inorder

toremain

competitive

and

meet

theevolvingdemandsof

consumers.Despite

these

challenges,

the

babydiapersmarket

continuestoexperiencegrowth,

driven

bytheincreasing

birthrateandthe

need

forconvenient

andcomfortable

products

forbabies.

Thegrowing

popularityof

e-commerceplatformsfor

baby

care

products

isalsoexpected

to

increase

the

sales

ofbabydiapersthrough

onlinechannels.

Thistrend

is

likely

to

continue,asconsumersareincreasingly

looking

forconvenient

andeasy

ways

to

purchasebabycareproducts.6Sources:Market

Insights

2023Baby

Diapers

is

an

important

part

of

the

Tissue

&

Hygiene

Paper

marketOverview:

Market

DefinitionMarket

definitionTheBabyDiapers

segment

includesdisposable

diapersforinfantsand

youngchildren.

Themost

important

manufacturers

areProcter

&Gamble,

Kimberly-ClarkandUnicharmwhich

produce

bothundertheirown

brandsaswell

asforretailer

brands.Themarket

only

includesretailsales.7Sources:Market

Insights

2023Baby

Diapers

accounted

for14.23%

of

the

Tissue

&

Hygiene

Paper

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheBabyDiapers

segment

amountstoUS$53.04bn

in2023.

Themarketisexpected

to

grow

annuallyby

6.65%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$11,020.00m

in2023).•Single-use

nappies/diapers

fortoddlers

and

babies•Clothnappies/diapers•Incontinence

productsInrelation

to

totalpopulation

figures,per

person

revenues

of

US$6.91

aregenerated

in

2023.IntheBaby

Diapers

segment,

volume

is

expected

toamountto9.48bn

kgby2027.TheBabyDiapers

segment

is

expected

toshow

avolume

growth

of

3.2%

in2024.Theaverage

volume

perperson

intheBaby

Diapers

segment

isexpected

toamount

to

1.09kg

in2023.8Sources:Market

Insights

2023CHAPTER

2Market

NumbersBaby

Diapers

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.4%

from

2014to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$68.6164.7060.75+4.4%(1)56.9053.0447.7645.7644.9444.0042.4141.7539.4238.9637.952014201520162017201820192020202120222023202420252026202710

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

24.8

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.2%(1)36.7424.75+5.9%(1)15.51+6.7%(1)10.50+9.7%(1)11.627.61+4.9%(1)5.253.310.480.6120222027202220272022

2027Americas2022202720222027EuropeAfricaAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

9.8

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+10.0%(1)15.81+3.3%(1)9.818.677.37+6.9%(1)+6.1%(1)+4.9%(1)1.441.031.020.890.760.702022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Baby

Diapers

average

revenue

per

capitas

are

estimated

to

increase

at

a

CAGR(1)of

3.3%

from

2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$8.638.21+3.3%(1)7.777.346.916.276.196.015.965.775.635.685.445.362014201520162017201820192020202120222023202420252026202713

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

11.6

,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+5.2%(1)14.93+3.9%(1)14.07+6.7%(1)12.3811.5611.60+7.5%(1)8.967.91+7.3%(1)5.513.822.692022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

22.0

,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+2.7%(1)25.19+6.5%(1)20.6622.02+4.5%(1)13.37+6.3%(1)12.27+9.8%(1)10.7615.0810.739.066.732022202720222027202220272022202720222027ChinaUnitedStatesUnitedKingdomGermanyFrance15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Baby

Diapers

volume

are

estimated

to

increase

at

a

CAGR(1)

of

3.5%

from

2014to

2027Market

Size:

GlobalVolume

forecast

inbillionkilograms9.48+3.5%(1)7.919.218.948.688.417.967.657.397.126.866.606.336.062014201520162017201820192020202120222023202420252026202716

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

4.5billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionkilograms+4.3%(1)5.594.52+1.4%(1)+2.8%(1)+4.7%(1)1.811.691.090.0%(1)0.950.930.740.060.062022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.8billion

kilograms,

China

is

the

biggest

market

amongselectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionkilograms+5.2%(1)2.381.85-1.4%(1)0.730.68+1.9%(1)+3.4%(1)0.0%(1)0.100.110.110.130.070.072022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Baby

Diapers

average

volume

per

capita

in

kilograms

are

estimated

to

increasefrom

2014

to

2027Market

Size:

GlobalAveragevolume

per

capita

forecast

inkilograms1.191.171.21.11.00.90.80.70.60.50.40.30.20.10.01.141.121.091.051.051.021.000.970.950.920.890.872014201520162017201820192020202120222023202420252026202719Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Baby

Diapers

average

volume

per

capita

inkilograms

in

2027Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inkilograms1.721.441.721.431.731.421.741.411.701.711.441.81.61.41.21.01.681.681.691.481.681.431.661.531.671.521.241.671.511.241.651.551.211.471.261.501.251.491.250.941.220.740.5120151.251.261.271.271.281.121.011.231.200.681.170.670.901.130.660.861.090.640.820.5520171.050.630.780.5320160.980.600.8

0.700.60.610.590.560.570.40.500.20.020142018201920202021202220232024202520262027AfricaAsiaEuropeAustralia&OceaniaAmericas20Sources:Market

Insights

2023With

average

volume

per

capita

in

kilograms

of

2.2,

the

United

States

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inkilograms3.02.602.551.662.502.451.712.411.732.361.751.982.52.01.51.02.311.781.251.862.261.802.172.171.832.122.07

1.881.482.03

1.911.931.471.641.681.361.321.391.431.281.231.641.271.551.211.30

1.411.111.621.341.241.351.141.281.141.261.211.311.331.211.221.191.200.811.25

1.151.081.061.081.041.011.010.940.880.5

0.740.020142015201620172018201920202021202220232024202520262027UnitedKingdomGermanyChinaFranceUnitedStates21Sources:Market

Insights

2023Baby

Diapers

price

per

unit

are

estimated

to

increase

from

2014

to

2027Market

Size:

GlobalPrice

perunit

forecast

inUS$87.247.026.79765432106.516.566.316.186.206.095.996.005.905.685.552014201520162017201820192020202120222023202420252026202722Sources:Market

Insights

2023Australia

&

Oceania

has

the

highest

price

per

unit

in

Baby

Diapers

marketMarket

Size:

Regional

Comparison

(1/2)Price

perunit

forecast

inUS$9.969.649.069.589.381098765432109.288.179.208.758.858.018.448.497.617.588.127.038.097.297.107.537.886.935.717.737.796.86

7.728.277.508.587.226.315.147.957.627.275.746.576.895.486.806.805.526.855.616.445.416.435.396.495.216.396.185.965.595.195.625.375.114.884.664.664.484.444.404.374.463.433.4820142015201620172018Africa2019Asia20202021202220232024202520262027AmericasEuropeAustralia&Oceania23Sources:Market

Insights

2023With

price

per

unit

of

US$14.2,

the

United

Kingdom

has

the

highest

priceamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

forecast

inUS$2220.3918.99201816141210817.6616.4311.1115.2810.6114.2010.1413.458.4313.079.5112.737.3212.709.1712.478.1912.398.4912.158.9511.587.5511.5111.699.0911.628.707.637.057.85

7.377.577.878.407.098.198.457.077.9166.876.926.8146.706.747.195.106.756.556.665.616.136.825.0820177.136.435.0520216.905.146.656.4126.155.895.4020185.422019France5.314.9920164.94020142015202020222023UnitedKingdom2024202520262027ChinaGermanyUnitedStates24Sources:Market

Insights

2023In

2022,

Private

Label

had

the

highest

share

in

BabyDiapersFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023IntheBaby

Diapers

market,

online

revenue

share

reached

3.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share1.00%1.00%2.00%2.00%2.00%3.00%3.00%3.00%4.00%4.00%4.00%99.00%99.00%98.00%98.00%98.00%97.00%97.00%97.00%96.00%96.00%96.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023IntheBaby

Diapers

market,

mobile

revenue

share

reached

49.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.00%100.00%100.00%43.00%100.00%42.00%100.00%45.00%100.00%49.00%100.00%51.00%100.00%54.00%100.00%57.00%100.00%59.00%100.00%61.00%33.00%38.00%67.00%20