全球硬苏打水hard seltzer行业市场前景及投资研究报告-培训课件外文版2024.5怡宝农夫山泉娃哈哈

INDUSTRIES

&

MARKETSHardSeltzer:

market

data&

analysisMarket

InsightsreportNovember2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Hard

Seltzer

market

ispartof

the

Alcoholic

Drinksmarket.10sectors190+geographicalentities1,000+markets400+reportsGoto

Alcoholic

DrinksFind

out

more

on:AlcoholicDrinksmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2728MarketDefinitionKeyTakeawaysMarket

NumbersRevenue101316192225AverageRevenue

per

CapitaAverageVolumeper

CapitaVolumepriceper

literBrandshare4CHAPTER

1OverviewThe

Hard

Seltzer

market

is

a

fast

growing

marketOverview:

SummarySummaryTheHardSeltzer

market

isexperiencing

significantgrowth

worldwide,

driven

bychangingconsumer

preferences

andashifttowards

healthier

beverage

options.Local

specialcircumstances:

Inadditiontoregional

flavorpreferences,

localregulations

and

culturalfactors

alsoinfluencethedevelopment

of

the

HardSeltzer

market.

Tailoring

marketing

andbranding

toresonate

with

localdemographics

and

culturalvaluesis

crucial.

Approachingadvertising,packaging,andpromotions

thatalignwithlocal

preferences

impacts

consumer

perception.Customer

preferences:Consumers

areincreasingly

optingforlow-calorie

andlow-sugar

alternatives

to

traditionalalcoholic

beverages.

Hard

Seltzers,

withtheirlightand

refreshing

taste,fitthisrequirement

perfectly.

Themarket

isattractingawide

rangeof

consumers,

includinghealth-conscious

individualsand

ayoungerdemographic.

Theconvenience

ofready-to-drink

cansandthe

availabilityof

avariety

offlavors

arealsocontributingtothe

growing

popularityof

HardSeltzers.Underlying

macroeconomic

factors:

Thegrowth

oftheHardSeltzer

market

isalsoinfluenced

bymacroeconomic

factors.

Incountries

with

astrong

economyandhigherdisposableincomes,

consumers

are

more

likely

tospendon

premiumandinnovativebeverage

optionslike

HardSeltzers.Trendsin

themarket:

TheUnited

States

hasbeen

attheforefront

of

theHardSeltzer

trend,with

several

established

and

emerging

brandscompeting

formarket

share.

However,

thetrendisnow

spreadingto

other

countries,

includingthe

UnitedKingdom,Canada,

Australia,and

several

European

nations.Eachcountryhasitsown

unique

preferences

when

itcomes

to

flavors

and

branding,leading

to

thedevelopment

of

localized

Hard

Seltzer

offerings.Overall,

the

Hard

Seltzer

market

isthrivingworldwide

dueto

theincreasingdemand

forhealthier

and

more

convenient

alcoholic

beverages.

Asconsumerpreferences

continueto

evolve,

themarket

islikely

to

witness

furtherinnovationandexpansion,with

new

flavorsandlocalized

offerings

catering

todifferentregional

tastes.

Thesuccess

ofthemarket

will

alsodepend

on

how

brandsnavigatelocal

regulations

and

culturalconsiderations,

while

also

considering

themacroeconomic

factorsthatshapeconsumer

spendinghabits.6Sources:Market

Insights

2023Hard

Seltzer

is

an

important

part

of

the

Alcoholic

Drinks

marketOverview:

Market

DefinitionMarket

definitionHard

seltzer,

also

referred

toasspiked

seltzer

or

hardsparkling

alcohol

water,

isanalcoholic

beverage

with

carbonated

water

and

often

containsfruitflavoring.Typically,it

isclear

and

colorless,

with

analcoholcontent

of

4–6%

alcohol

byvolume

(ABV).Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perliter,aswell

assales

channels.Per

capitafiguresrefer

tothe

whole

population.Themarket

onlycovers

at-home

sales(e.g.,

salesviasupermarkets,hypermarkets,

convenience

stores).

Allprices

includeallsales

and

consumptiontaxesandarevalued

atconsumer

prices.Key

players

includeWhiteClaw,Smirnoff,

BudLight,and

Michelob.7Sources:Market

Insights

2023Hard

Seltzer

accounted

for

2.38%

of

the

Alcoholic

Drinks

market

revenue

in2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheHardSeltzer

market

amounts

toUS$33.2bn

in2023.

Themarket

isexpected

togrow

annually

by9.84%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inthe

United

States(US$28,450min2023).•Hardseltzer

of

allflavorswith

anAVB>0.5%,

suchasWhite

ClawHardSeltzer•Alcohol-free

seltzer

(AVB<0.5%)Inrelation

to

totalpopulationfigures,perperson

revenues

of

US$4.32

aregenerated

in2023.Inthe

Hard

Seltzer

market,

volume

isexpected

toamount

to

3.3bn

Lby2028.

Themarket

forHardSeltzer

market

isexpected

to

show

avolume

growth

of10.6%

in2024.Theaverage

volume

perperson

inthe

Hard

Seltzer

market

isexpected

toamountto0.31L

in2023.8Sources:Market

Insights

2023Hard

Seltzer

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

8.7%

from

2018to

2028Market

Size:

GlobalRevenue

forecast

inbillionUS$53.0951.9346.6642.18+31.4%(1)37.7033.2125.58202219.13202114.2620207.363.45201820192023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

23.4

billion,

Americas

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.3%(1)37.8123.43+39.1%(1)+37.6%(1)9.21+38.3%(1)+74.3%(1)4.681.271.1220280.690.2820280.160.0120222028202220222028202220282022EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

23.3

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.8%(1)36.4123.26+38.4%(1)+36.9%(1)+37.8%(1)+26.0%(1)6.180.881.1220280.9620280.0820220.320.170.142022202820222028202820222022ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Hard

Seltzer

average

revenue

per

capitas

are

estimated

to

increase

at

a

CAGR(1)of

7.7%

from

2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$6.646.545.935.40+30.3%(1)4.864.323.352.531.900.990.472018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

23.3,

Americas

is

the

biggest

marketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+7.6%(1)36.28+36.4%(1)24.6823.34+37.5%(1)5.55+38.5%(1)1.982028+63.4%(1)3.840.820.1920280.280.012022202820222022

2028Americas20222022Australia&Oceania2028EuropeAfricaAsia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

68.8,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+7.2%(1)104.3968.77+36.8%(1)14.66+36.7%(1)13.45+38.6%(1)+25.8%(1)4.3320284.6020282.240.611.162.0620222022202820222022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Hard

Seltzer

average

volume

per

capita

are

estimated

to

increase

from

2018

to2028Market

Size:

GlobalAveragevolume

per

capita

forecast

inliter0.450.400.350.300.250.200.150.100.050.000.420.420.390.360.330.310.240.180.140.080.042018201920202021202220232024202520262027202815Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Hard

Seltzer

average

volume

per

capita

in2028Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inliter2.462.442.52.01.51.00.50.02.342.262.172.081.720.111.331.050.500.160.100.600.200.120.040.600.580.410.210.060.040.320.030.010.010.060.020.010.200.120.030.130.080.280.000.100.060.030.020.020.000.010.020.020.000.000.000.0320182019202020212022202320242025202620272028AfricaAsiaEuropeAustralia&OceaniaAmericas16Sources:Market

Insights

2023With

average

volume

per

capita

of

5.0

liter,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inliter6.916.876.63765432106.446.256.045.033.913.080.470.430.470.440.390.361.700.310.080.070.040.230.220.150.140.060.060.290.130.100.030.030.050.050.830.000.200.130.130.200.160.110.010.000.090.080.020.010.030.0320182019202020212022202320242025202620272028ChinaUnitedKingdomGermanyFranceUnitedStates17Sources:Market

Insights

2023Hard

Seltzer

volumeare

estimated

to

increase

at

a

CAGR(1)

of

15.5%

from2018to

2028Market

Size:

GlobalVolume

forecast

inbillionliter3.343.343.07+28.1%(1)2.832.592.341.841.391.070.570.282018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.7billion

liter,

Americas

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionliter+6.8%(1)2.551.72+37.9%(1)+33.5%(1)0.550.170.080.030.050.030.000.002022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.7billion

liter,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionliter+5.9%(1)2.401.70+38.3%(1)+26.0%(1)+20.1%(1)<%

von0>(1)0.280.040.0420280.0320280.0020220.010.010.012022202820222028202820222022ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Hard

Seltzer

price

per

liter

are

estimated

to

decrease

from2018

to

2028Market

Size:

GlobalPrice

perliterforecast

inUS$15.8815.5415.2216141210814.8914.5414.1713.9013.7313.3012.9112.5464202018201920202021202220232024202520262027202821Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Hard

Seltzer

price

per

liter

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perliterforecast

inUS$4541.3928.0940.3627.5039.1527.0937.9526.704036.7526.3335.5726.0034.6426.6433.8625.583529.0626.0712.8829.3427.24302516.6614.8416.2414.532015.8714.1216.0514.3215.5313.7215.7013.9215.1713.1515.2013.5115.4713.6015

12.541055.405.385.375.355.345.634.184.404.46020182019202020212022202320242025202620272028AfricaAmericasAsiaEuropeAustralia&Oceania22Sources:Market

Insights

2023With

price

per

liter

of

US$

30.8,

the

United

Kingdom

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perliterforecast

inUS$36.374035.6634.6133.5632.5131.4530.763529.3831.2830.9030.8030.3130.3129.7829.8229.2529.3328.7126.5625.4728.8528.1828.4327.723027.6426.9126.0712.902524.7119.0322.0915.1921.6214.8821.2614.6220.9114.3620.5614.1120.2113.8519.8813.6719.5313.562013.1815

12.54105020182019202020212022202320242025202620272028UnitedStatesChinaGermanyFranceUnitedKingdom23Sources:Market

Insights

2023In

2022,

White

Claw

had

the

highest

share

in

Hard

SeltzerFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023AgendaMarket

OutlookOverviewAppendix59Produc