全球在线搜索市场前景及投资研究报告-培训课件外文版2024.6：谷歌必应kimi百度

DIGITAL

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TRENDSOnlinesearchmarketworldwideCHAPTER

01BenchmarkMediausageinaninternetminuteasofDecember2023Mediausageinanonlineminute2023Amount

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minute3980000002410000004160000025100000630000040000001000000694000USDtradedintreasurybondsEmailssentWhatsAppmessagessentGlobalhoursspentonlineSearchesonGoogleFacebookpostslikedUSDsentonVenmoReelssentviaDMonInstagramUSDspentonAmazonX(Twitter)postssent455000360000USDspentonDoorDashTaylorSwiftsongstreamedHoursofcontentwatchedonTwitch12200069400480004Description:Alotofthingshappeninaninternetminute-millionsofmessages,e-mailsandtextsaresent,scrolledanduploaded,andhundredsofthousandsofhoursofcontentareconsumed.Ina2023internetminute,241millionemailsweresentbyusersworldwide.ReadmoreNote(s):Worldwide;2023Source(s):DomoMarketshareofleadingsearchenginesworldwidefromJanuary2015toJanuary2024Globalmarketshareofleadingsearchengines2015-2024GoogleBingYandexYahoo!BaiduDuckDuckGo100%90%80%70%60%50%40%30%20%10%0%5Description:InJanuary2024,theonlinesearchengineBingaccountedfor3.43percentoftheglobalsearchmarketacrossalldevices,whilemarketleaderGoogleheldasearchtrafficshareofaround91.47percent.Meanwhile,Yandex'smarketsharewas1.78percent,whileYahoo!representedaround1.1percent.ReadmoreNote(s):Worldwide;January2015toJanuary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingdesktopsearchenginesworldwidefromJanuary2015toJanuary2024Globalmarketshareofleadingdesktopsearchengines2015-2024GooglebingYahoo!YANDEXDuckDuckGoBaidu100%90%80%70%60%50%40%30%20%10%0%6Description:AsofJuly2023,onlinesearchengineBingaccountedfor10.51percentoftheglobaldesktopsearchmarket,whilemarketleaderGooglehadashareofaround81.95percent.Meanwhile,Yahoo'smarketsharewas2.67percent.

ReadmoreNote(s):Worldwide;January2015toJanuary2024;desktoponly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingmobilesearchenginesworldwidefromJanuary2015toFebruary2024Globalmarketshareofleadingmobilesearchengines2015-2024GoogleYANDEXBaidubingYahoo!DuckDuckGo100%90%80%70%60%50%40%30%20%10%0%7Description:InFebruary2024,Googleaccountedfor95.37percentoftheglobalmobilesearchenginemarketworldwide.Meanwhile,competitorslikeYandex,BaiduandYahoo!accountedforlessthanonepercenteachonaglobalscale.

ReadmoreNote(s):Worldwide;January2015toFebruary2024;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingtabletsearchenginesworldwidefromJanuary2015toFebruary2024Globalmarketshareofleadingtabletsearchengines2015-2024GooglebingYANDEXYahoo!DuckDuckGoBaidu100%90%80%70%60%50%40%30%20%10%0%8Description:InFebruary2024,onlinesearchengineBingaccountedforalsmostfivepercentoftheglobaltabletsearchmarket,whilemarketleaderGooglehadashareofover90percent.Meanwhile,Yandex'stabletsearchmarketsharewasof1.75percent,whileYahoo!representedlittlelessthanonepercentonthesedevices.ReadmoreNote(s):Worldwide;January2015toFebruary2024;tabletonly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterCHAPTER

02GoogleWorldwidevisitstoGfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoG202310087908070605040302010086.385.383.983.884.22023-072023-082023-092023-102023-112023-1210/statistics/268252/web-visitor-traffic-to-googlecomInDecember2023,searchplatformGgeneratedapproximately84.2billionvisits,downfrom87billionplatformvisitsinOctoberofthesameyear.Googleisaglobalsearchplatformandoneofthebiggestonlinecompaniesworldwide.

ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebRegionaldistributionofdesktoptraffictoGasofDecember2023,bycountryDistributionofGtraffic2023,bycountryShareoftraffic15%0%5%10%20%25%30%UnitedStatesIndia26.95%4.52%4.35%BrazilUnitedKingdomJapan3.92%3.87%11Description:InthesixmonthsendingDecember2023,theUnitedStatesaccountedfor26.95percentoftraffictotheonlinesearchwebsiteG.Indiawasrankedsecond,accountingfor4.52percentofwebvisitstotheplatform,withBrazilcominginthirdplacewith4.35percent.ReadmoreNote(s):Worldwide;6monthsendingJanuary2024;alltrafficSource(s):SimilarWebShareofdesktopsearchtrafficoriginatingfromGoogleinselectedcountriesasofJanuary2024Google:desktopsearchmarketshareinselectedcountries2024Shareofsearchtraffic40%

50%0%10%20%30%60%70%80%90%100%IndiaItalySpain92.9%87.84%87.05%AustraliaBrazil86.34%86.12%HongKongCanadaUnitedKingdomWorldwideFrance85.04%83.53%83.08%81.95%80.04%79.2%76.25%74.74%GermanyUnitedStatesJapan12Description:Googleisnotonlypopularinitshomecountrybutisalsothedominantinternetsearchproviderinmanymajoronlinemarkets,frequentlygeneratingmorethan80percentofdesktopsearchtraffic.Thesearchenginegianthasamarketshareofover92percentinIndiaandaccountedforthemajorityoftheglobalsearchenginemarket,aheadofothercompetitorssuchasYahoo,Bing,Yandex,andBaidu.ReadmoreNote(s):Worldwide;January2024;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterAdvertisingrevenueofGooglewebsitesfrom2001to2023(inbillionU.S.dollars)Googlesites:advertisingrevenue2001-202325020015010050206.54191.69177.79123.83113.2696.4577.9663.7952.3645.0937.4231.2226.1519.4415.7214.4110.636.333.380.07

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202313Description:Googlewebsites(includingsearchandYouTube)generatedanadvertisingrevenueof206.54billionU.S.dollarsin2023.TotalGooglesegmentrevenueamountedtoover305.6billionU.S.dollarsin2023.

ReadmoreNote(s):Worldwide;2001to2023Source(s):AlphabetAdvertisingrevenueofGooglenetworkwebsitesfrom2001to2023(inbillionU.S.dollars)Googlenetworksites:advertisingrevenue2001-202335302520151032.7831.731.3123.0921.5520.0117.6215.615.0314.5413.6512.4710.398.797.176.715.794.16502.691.550.6300.12001

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202314Description:In2023,theadvertisingrevenueofGooglenetworksitesamountedto31.312billionU.S.dollars.Asofthemostrecentlyreportedperiod,Alphabet,theparentcompanyofGoogle,hadtotalrevenuesofover307.3billionUSdollarsin2023.

ReadmoreNote(s):Worldwide;2001to2023Source(s):AlphabetRevenueofGooglefrom1stquarter2008to4thquarter2023(inmillionU.S.dollars)Google:quarterlyrevenue2008-202390,00080,00070,00060,00050,00040,00030,00020,00010,0000Q1

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'2315Description:Inthefourthquarterof2023,Google'srevenueamountedtoover85.5billionU.S.dollars,upfromthe75.1billionU.S.dollarsregisteredinthesamequarterayearprior.Thecompanyamountedanannualrevenueof305.63billionU.S.dollarsthroughout2023,itshighestvaluetodate,withmostofitsearningsbeingpoweredbyadvertisingthroughGooglesitesanditsnetwork.ReadmoreNote(s):Worldwide;Q12008toQ42023;excludingAlphabet"OtherBets"revenueSource(s):AlphabetCHAPTER

03OtherleadingsearchcompaniesWorldwidevisitstoBfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoB20231.31.31.31.31.21.21.21.21.22023-072023-082023-092023-102023-112023-1217Description:InDecember2022,over1.3billionuniqueglobalvisitorshadvisitedB,upfrom1.2billionvisitorsinthepreviousmonths.MicrosoftBingisawebsearchengineownedandoperatedbyMicrosoft.

ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebRegionaldistributionofdesktoptraffictoBinDecember2023,bycountryDistributionofBtraffic2023,bycountryShareoftraffic15%0%5%10%20%25%30%35%ChinaUnitedStatesJapan31.43%26.72%3.33%GermanyFrance3.31%3.1%18Description:InthesixmonthsendingDecember2023,theUnitedStatesaccountedfor26.72percentoftraffictotheonlinesearchwebsiteB.Chinawasrankedfirst,accountingfor31.43percentofwebvisitstotheplatform.Japancameinthirdplace,closelyfollowedbyGermanyandFrance,allaccountingforoverthreepercentofthewebpageonlinevolume.ReadmoreNote(s):Worldwide;6monthsendingDecember2023;alltrafficSource(s):SimilarWebGlobalsearchenginetrafficmarketshareofBingfromJanuary2018toJanuary2024Bingsearchmarketshareworldwide2018-20243.8%3.6%3.4%3.2%3.0%2.8%2.6%2.4%2.2%2.0%19Description:InJanuary2024,thesearchengineBinghadamarketshareof3.43percent.Bing,Microsoft'ssearchengine,holdsafarsmallershareofthesearchenginemarketcomparedtoGoogle.Insomemarkets,likeRussiaandChina,Bingislesspopularastherearelocalsearchengines;YandexandBaidu,forexample.ReadmoreNote(s):Worldwide;January2018toJanuary2024;alldevices/dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterGlobalsearchenginetrafficmarketshareofYahoo!SearchfromJanuary2018toJanuary2024Yahoo!searchmarketshareworldwide2018-20243.0%2.5%2.0%1.5%1.0%0.5%20Description:InJanuary2024,Yahoo!Searchhadaworldwidemarketshareof1.1percent.ThesearchengineispoweredbyMicrosoft'sBing.NeitherofthesewebsearchproviderscomesclosetothedominanceofmarketleaderGoogle.

ReadmoreNote(s):Worldwide;January2018toJanuary2024;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterSearchenginemarketshareofDuckDuckGofromJuly2019toFebruary2024,byselectedregionsandcountriesDuckDuckGosearchmarketshare2019-2024,byselectedregionsandcountriesUnitedStatesGermanyFranceUKEuropeWorldwide3.0%2.5%2.0%1.5%1.0%0.5%0.0%21Description:AlternativesearchengineDuckDuckGo'sworldwidemarketsharehassteadilyincreasedfromJuly2019toFebruary2024-thelargestsurgebeingintheUnitedStates,whichsurpassedthesearchengine`sgrowthinallotherregions.Here,anincreaseduptakebeganroughlyaroundthestartoftheCOVID-19pandemicinApril2020,continuinginthemonthsleadinguptotheUSelectionsandbeyond,butlaterrunningabitlowerthan2percentinsinceJanuary2023.ReadmoreNote(s):Worldwide,France,Germany,UnitedKingdom,UnitedStates;July2019toFebruary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterGlobalsearchenginetrafficmarketshareofDuckDuckGofromJanuary2018toJanuary2024DuckDuckGosearchmarketshareworldwide2018-20240.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%22Description:InJanuary2024,theprivacy-focusedsearchengineDuckDuckGohadaglobalmarketshareof0.54percent.ThisisnotalotcomparedtothedominantmarketleaderGoogle.However,DuckDuckGohasaslightlyhighershareofthesearchenginemarketintheUnitedStates,thecompany'shomemarket.ReadmoreNote(s):Worldwide;January2018toJanuary2024;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterSearchenginemarketshareheldbyEcosiafromAugust2019toFebruary2024,byselectregionsandcountriesEcosiasearchenginemarketshare2019-2024,byselectregionsandcountriesWorldwideGermanyFranceEuropeUKUnitedStates1.4%1.2%1.0%0.8%0.6%0.4%0.2%0.0%23Description:ThesearchengineEcosia'sworldwidemarketsharehasremainedfairlystablebetweenAugust2019andFebruary2024.InGermany,wherethecompanyisbased,themarketshareoscilatedbetweenfrom0.51percentto1.19percent.ThisisstillasmallshareofthemarketwhichisdominatedbyGoogle.ThesearchtoolispoweredbyMicrosoftBing'ssearchtechnology,whichinvestsroughly80percentofitsprofitsintreeplantingandreforestationprojectsaroundtheworld.

ReadmoreNote(s):Worldwide,France,Germany,UnitedKingdom,UnitedStates;August2019toFebruary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterGlobalsearchenginetrafficmarketshareofBaidufromJanuary2018toJanuary2024Baidusearchmarketshareworldwide2018-20242.5%2.0%1.5%1.0%0.5%0.0%24Description:InJanuary2024,theChinesesearchengineBaiduhadaglobalmarketshareof0.83percent.ThisisnotalotcomparedtothedominantmarketleaderGoogle.However,inChina,Baiduhasamuchgreatershareofthesearchenginemarket.

ReadmoreNote(s):Worldwide;January2018toJanuary2024;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterGlobalsearchenginetrafficmarketshareofYandexfromJanuary2018toJanuary2024Yandexsearchmarketshareworldwide2018-2024YandexRUYandex2.0%1.8%1.6%1.4%1.2%1.0%0.8%0.6%0.4%0.2%0.0%25Description:AsofJanuary,theRussiansearchengineYandexhadaglobalmarketshareof1.63percent.Despiteregisteringsomeofitshighestworldwidereachandanincreasinguptake,thisisnotasignificantsharecomparedtothedominanceofGoogle.However,inRussiaitself,Yandexhasamuchgreatershareofthesearchenginemarket.ReadmoreNote(s):Worldwide;January2018toJanuary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterGlobalsearchenginetrafficmarketshareofNaverfromJanuary2018toJanuary2024Naversearchmarketshareworldwide2018-20240.3%0.3%0.2%0.2%0.1%0.1%26Description:InJanuary2024,theSouthKoreansearchengineNaverhadaglobalmarketshareof0.27percent.ThisisnotalotcomparedtothedominantmarketleaderGoogle.However,NaverhasthelargestshareofthesearchenginemarketinitshomemarketSouthKorea.ReadmoreNote(s):Worldwide;January2018toJanuary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterCHAPTER

04SearchtrendsMostpopularkeywordsonGooglesearchworldwidein2023,bymonthlysearchvolumeGlobalmostsearchedkeywordsonGooglein2023,bymonthlysearchvolumeMonthly

search

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(inmillions)Yearly

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(inmillions)Organic

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(%)youtube340.28238.52189.81147.01146.65129.62100140098.9498.641001.061.360facebookpornhubweather214.3553.35544.4715.51118.48223.04140092.4663.111007.5436.890amazontranslatexvideos119.87111.33104.42102.321000gmail99.8799.991000.130.010whatsappwebgoogletranslate30.5428Description:In2023,"YouTube"wasthemostsearchedkeywordonGoogle,withover340millionmonthlyonlinesearches.Inaddition,thekeywordhadover2.1billiononlinesearchesyearly,whileover98percentofitstrafficwasorganic.Thesecondmostpopularkeywordwas"Facebook,"with238millionmonthlysearches."Pornhub"rankedthirdwithapproximately189millionsearchesmonthly.Additionally,thekeyword"weather"rankedfourth,witharound147millionsearchesmonthly.ReadmoreNote(s):Worldwide;2023Source(s):SimilarWebMostpopularonlinesearchquestionsonGoogleworldwidein2023,bymonthlysearchvolume(inmillions)MostfrequentlyaskedquestionsonGoogleworldwide2023Averagemonthlysearchesinmillions024681012141618whereismyrefundhowmanyouncesinacuphowtocalculatebmi15.58.67.5isrihannapregnant5.6howlateistheclosestgrocerystoreopenwhatismyip4.74.1whatismyipaddress3.12.92.6howtocalculatepercentagehowmanycentimetersinaninchhowtodeleteinstagramaccountwhenisthemegamillionsdrawingwhenisthesuperbowl2.22.22.11.9wheniseaster29Description:"Whereismyrefund"wasthemostfrequentlyaskedquestiononGooglein2023.Thisquestiongeneratedanaverageof15.5milliononlinesearchqueriespermonth."Howmanyouncesinacup"wasthesecondmostpopularGooglesearchquestionworldwidewithanaverageof8.6millionmonthlysearches.ReadmoreNote(s):Worldwide;JanuarytoMarch2023;GoogleSearchonly,widerindustrymetricsmayvarySource(s):SemrushMostpopularonlinesearchqueriesonGoogleworldwidein2023,bymonthlysearchvolume(inmillions)MostfrequentonlinesearchqueriesonGoogleglobally2023Averagemonthlysearchesinmillions600

80002004001,0001,2001,2001,400youtubefacebook867whatsappwebweather543.3512.7translate444.7444.7googleamazon388.7gmail363.3363.3googletranslateinstagram33830Description:Withanaverageof12billionmonthlysearches,"youtube"wasthemostpopularonlinesearchqueryin2022.SocialplatformFacebokwasthenextmostsearchedqueryonGooglein2023.ThemostpopularquestionaskedonGooglesearchwas"whereismyrefund".ReadmoreNote(s):Worldwide;JanuarytoJune2022;GoogleSearchonly,widerindustrymetricsmayvarySource(s):SemrushTopGooglesearchqueriesworldwidein2023(indexvalue)LeadingGooglesearchqueriesworldwide2023Indexrating020406080100120GoogleYou10079YouTubeWeatherFacebookTranslateWhatsappAmazon76686250494039InstagramNews36WhatsappwebTiempo3330Gmail2631/statistics/265825/number-of-searches-worldwideIn2023,"Google"wasthemostpopularsearchqueryonGoogle."You"rankedsecond,scoringanindexvalueof79points.ꢀ"YouTube"rankedthirdwithanindexvalueof76pointsrelativetothetopquery,while"Facebook"rankedfifth,withanindexvalueof62.ReadmoreNote(s):Worldwide;January1toDecember31,2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialTopGooglesearchqueriesintheUnitedStatesin2023(indexvalue)LeadingU.S.Googlesearchqueries2023Indexrating020406080100120YouWeatherGoogle1005852AmazonYouTubeNews373531FacebookRedditWalmartNFLTranslatePeople271919171616Calculator1432Description:BetweenJanuary1standDecember31st,2022,"You"wasthemostpopularsearchqueryontheGooglesearchengine."Weather"wasrankedsecond,reachinganindexpointvalueof58relativetothetopsearchquery(You).

ReadmoreNote(s):UnitedStates;2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialMostpopularGooglesearchqueriesinIndiain2023(indexvalue)LeadingGooglesearchqueriesinIndia2023Indexscoreoutof100020406080100100120SattaCricbuzz92Videos8785WeatherInstagramIPL7876WhatsAppSattaKingCricket676360WebWhatsApp4933Description:AccordingtoGoogle'ssearchdatafrom2022,themostcommonquerybyIndianswere'Satta'and'Cricbuzz',bothqueriesrelatedtoonlinelotterybetting(alsoknownasSattainHindi)andcricket.ThesecommonsearchqueriesprovideaninsightintotheIndiancontentconsumptionpatterns.Videocontentwassoughtoutactively,alsoevidentbythefactthatthevideo-sharingplatformhadthehighestshareofmonthlysocialnetworkusersinthecountrythatsameyear.ReadmoreNote(s):India;2024Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialTopGooglesearchqueriesintheUnitedKingdomin2023(indexvalue)LeadingUKGooglesearchqueries2023Indexrating020406080100120BBCWeatherNews1009785Google48Amazon44BBCnewsYouTubeFacebookBBCWeatherLiverpoolWordle4136362220201919AmazonUKTesco34Description:BetweenJanuary1standDecember31st,2023,"BBC"wasthemostpopularsearchqueryontheGooglesearchengineintheUnitedKingdom."Weather"wasrankedsecond,reachinganindexpointvalueof97relativetothetopsearchquery(BBC).Similartermslike"BBCNews"and"BBCWeather"alsorankedsignificantlyhigh,withvaluesof41and22indexpointseach.ReadmoreNote(s):UnitedKingdom;2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialTopGooglesearchqueriesinGermanyin2023(indexvalue)LeadingGermanyGooglesearchqueries2023Indexrating020406080100120WetterGoogleAmazon1003636Bild31YouTube27ÜbersetzereBay2323BundesligaNews2119KleinanzeigenFacebookMaps17161414eBayKleinanzeigen35Description:BetweenJanuary1standDecember31st,2023,"Wetter"(Weather)wasthemostpopularsearchqueryontheGooglesearchengineinGermany."Google"wasrankedsecond,reachinganindexpointvalueofonly36relativetothetopsearchquery("Wetter").ReadmoreNote(s):Germany;2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialMostpopularGooglesearchqueriesinBrazilin2023(indexvalue)LeadingGooglesearchqueriesinBrazil2023Indexrating020406080100120ClimaTempo10091WhatsAppBrasil7366Tradutor62Google59WebWhatsAppFlamengoPrevisãodotempoYouTube52474544InstagramGlobo3535Corinthians2936Description:"Clima"[weather]wasthemostprobedqueryintheGooglesearchengineinBrazilin2023,indexingat100intermsofsearchvolume.Comparedtothetoprankingsearchresult,theweatherforecast-relatedterms"Tempo"and"Previsãodotempo"followedassomeofthemostsearchedtermsontheengine,scoringindexvaluesof91and45.Additionally,themessengersolution"WhatsApp"and"WhatsAppWeb"scoredrelativeindexvaluesof73and52each.

ReadmoreNote(s):Brazil;2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialCHAPTER

05SearchadvertisingDigitaladvertisingspendingworldwidefrom2018to2028,byformat(inbillionU.S.dollars)DigitalMarketOutlook:digitaladvertisingspendingworldwide2018-2028,byformatSearchAdvertisingVideoAdvertisingBannerAdvertisingClassifieds1,00090080070060050040030020010002018201920202021202220232024202520262027202838Description:Theadspendingisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallfourdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentSearchAdvertising,whichhasthehighestvalueof417.39billionU.S.dollars.ReadmoreNote(s):Worldwide;2018to2028Source(s):DigitalMarketInsightsDigitalsearchadvertisingspendinginselectedcountriesworldwidein2022(inbillionU.S.dollars)DigitalMarketOutlook:digitalsearchadvertisingspendinselectedcountries2022120105.2100806050.934020019.619.77.39UnitedStatesChinaUnitedKingdomJapanGermany39Description:Comparingthefiveselectedregionsregardingtheadspendinginthe'SearchAdvertising'segmentofthedigitaladvertisingmarket,theUnitedStatesisleadingtheranking(105.2billionU.S.dollars)andisfollowedbyChinawith50.93billionU.S.dollars.AttheotherendofthespectrumisGermanywith7.39billionU.S.dollars,indicatingadifferenceof97.81billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsDigitaladvertisingspendinginNorthAmericain2022,byformat(inbillionU.S.dollars)DigitaladspendinNorthAmerica2022,byformat120113.1510080604020073.8371.5461.673.1SearchAdvertisingVideoAdvertisingSocialMediaAdvertisingBannerAdvertisingClassifieds40Description:Concerningthefiveselectedsegments,thesegmentSearchAdvertisinghasthelargestadspendingwith113.15billionU.S.dollars.Contrastingly,Classifiedsisrankedlast,with3.1billionU.S.dollars.Theirdifference,comparedtoSearchAdvertising,liesat110.05billionU.S.dollars.ReadmoreNote(s):NorthAmerica;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsAveragecost-per-click(CPC)inGoogleAdssearchadvertisingformarketingandadvertisingservicesinselectedcountriesworldwideinMay2023(inU.S.dollars)GoogleAdsaveragemonthlyCPCformarketing&advertisingworldwide2023,bycountryCostinU.S.dollars01234567UnitedStatesBrazil6.564.22UnitedKingdomAustraliaCanada2.632.422.31Spain2.13Italy1.76France1.33GermanyChile1.150.88ColombiaMexico0.830.670.62PeruSouthAfrica0.3741Description:InMay2023,theaveragemonthlycost-per-click(CPC)inGoogleAdssearchadvertisingforthemarketingandadvertisingindustryintheUnitedStatesreached6.56U.S.dollarsandwasthehighestamongthepresentedcountries.InFrance,thevaluestoodat1.33U.S.dollars.Readmore