全球纸巾行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSPaper

Tissues:

market

data&

analysisMarket

InsightsreportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

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e.g.,

revenue,marketshares,prices,andvolume•

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on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

PaperTissues

market

ispartof

the

Tissue

&

HygienePapermarket.10sectors190+geographicalentities1,000+markets400+reportsGoto

Tissue

&HygieneFind

out

more

on:Tissue&

Hygiene

PaperPaper

market3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue1013161922252627AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER

1OverviewThe

paper

tissue

market

isgrowing

steadily,

driven

by

demand,

but

faceschallenges

from

eco-conscious

consumers

andrising

costsOverview:

SummarySummaryThepapertissuemarket

hasbeen

growing

steadily

inrecent

years,

with

agrowingdemandforpaperproducts.

Theincreasing

population,risingstandardsof

living,andimproved

disposable

incomes

inmany

partsof

the

world

are

the

primarydrivers

of

the

market's

growth.

However,

the

market

facesseveral

challenges

thatcould

limititsgrowth.lead

to

new

regulations

thatcould

increase

production

costsandreduceprofitabilityfor

manufacturers.Despite

these

challenges,

the

papertissuemarket

presents

several

growthopportunities.

Oneofthebiggestopportunities

isthe

growing

demand

forhigh-end,premiumproducts.

Manufacturersthatareableto

produce

these

productsatacompetitive

pricecould

see

asignificantincrease

insalesandmarket

share.Anothergrowth

opportunity

forthepapertissuemarket

isthe

increasing

demandforproducts

thatare

eco-friendly

andsustainable.Many

consumers

are

lookingforproducts

thatare

madefromrecycled

materials

or

thatareproduced

usingenvironmentally

friendly

processes.Oneofthemainchallenges

facingthepapertissuemarket

isthe

increasingcompetition

fromother

materials,

suchascloth

andreusable

products.

Manyconsumers

are

becoming

more

environmentally

conscious

andareoptingformore

sustainableoptions,

suchasreusable

cloth

towels

and

washable

napkins.Thistrend

islikely

to

continueandcouldresult

inadeclineindemand

forpaperproducts.

Anotherchallenge

facingthe

papertissuemarket

istherisingcost

ofraw

materials,

suchaspulpand

energy.

These

rising

costscould

increase

theprices

ofpaperproducts,making

themlessaccessible

toconsumers

and

affectingthe

market's

growth.

Additionally,

the

increasing

pressure

to

reduceenvironmental

impacts

associated

withtheproduction

of

paperproductscould6Sources:Market

Insights

2023Paper

Tissues

is

an

important

part

of

the

Tissue

&

Hygiene

Paper

marketOverview:

Market

DefinitionMarket

definitionThePaperTissuesegment

includestissuesmade

frompulpand

facialtissues.

Themost

important

manufacturers

areSCA,Procter

&Gamble,

Kimberly-Clark,Unicharm,Hengan,Sofidel,

and

Metsä

which

produce

bothunder

theirownbrandsaswell

asforretailer

brands.7Sources:Market

Insights

2023Paper

Tissues

accounted

for

4.88%

of

the

Tissue

&

Hygiene

Paper

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

inthePaperTissuessegment

amountstoUS$18.14bn

in2023.

Themarketisexpected

to

grow

annuallyby

6.32%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$3,395.00m

in2023).•Papertissues(madefrom

pulp)•Facialtissues•Toilet

Paper•Textile

handkerchiefsInrelation

to

totalpopulation

figures,per

person

revenues

of

US$2.36

aregenerated

in2023.•Wet

wipesInthePaperTissues

segment,

volume

is

expected

toamountto5.01bn

kgby2027.ThePaperTissuessegment

is

expected

toshow

avolume

growth

of

3.4%

in2024.Theaverage

volume

perperson

inthePaperTissues

segment

isexpected

toamount

to

0.58kg

in2023.8Sources:Market

Insights

2023CHAPTER

2Market

NumbersPaper

Tissues

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

5.5%

from2014

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$23.1821.9920.64+5.5%(1)19.3618.1416.3814.4414.0013.3813.4112.5911.5311.6411.192014201520162017201820192020202120222023202420252026202710

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

7.6

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+6.1%(1)10.20+8.8%(1)7.586.75+6.8%(1)4.434.27+9.4%(1)3.08+6.2%(1)1.741.110.170.232022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

3.0

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+9.2%(1)4.72+7.4%(1)3.413.042.39+7.1%(1)+4.5%(1)+6.5%(1)0.550.460.480.390.370.352022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Paper

Tissues

average

revenue

per

capitas

are

estimated

to

increase

at

aCAGR(1)

of

4.5%

from

2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$2.922.792.64+4.5%(1)2.502.362.151.921.891.831.801.741.651.621.582014201520162017201820192020202120222023202420252026202713

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

4.4

,

Americas

is

the

biggest

marketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+8.1%(1)6.49+4.1%(1)+6.7%(1)5.185.034.404.233.63+5.4%(1)+7.1%(1)2.201.691.270.902022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

9.1

,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+8.6%(1)13.72+7.1%(1)+5.8%(1)9.07+4.5%(1)7.937.175.645.565.40+7.2%(1)4.462.321.642022202720222027202220272022202720222027ChinaUnitedStatesUnitedKingdomGermanyFrance15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Paper

Tissues

volume

are

estimated

to

increase

at

a

CAGR(1)

of

3.5%

from

2014to

2027Market

Size:

GlobalVolume

forecast

inbillionkilograms5.01+3.5%(1)4.174.864.724.574.434.144.023.883.743.603.463.323.192014201520162017201820192020202120222023202420252026202716

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

2.0billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionkilograms+4.0%(1)2.452.01+4.0%(1)+3.2%(1)1.061.040.870.89+4.6%(1)+3.7%(1)0.400.320.050.062022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.6billion

kilograms,

China

is

the

biggest

market

amongselectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionkilograms+4.5%(1)0.71+3.5%(1)0.570.570.48+1.5%(1)+3.4%(1)+3.7%(1)0.140.130.130.120.110.102022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Paper

Tissues

average

volume

per

capita

in

kilograms

are

estimated

to

increasefrom

2014

to

2027Market

Size:

GlobalAveragevolume

per

capita

forecast

inkilograms0.70.630.620.600.590.580.60.550.540.540.530.510.500.480.470.5

0.460.40.30.20.10.02014201520162017201820192020202120222023202420252026202719Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Paper

Tissues

average

volume

percapita

in

kilograms

in

2027Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inkilograms1.341.331.41.21.00.80.60.40.20.01.321.301.291.271.151.261.131.261.031.251.111.241.091.221.071.211.051.201.031.191.021.251.001.230.981.210.961.190.941.160.920.880.440.880.450.860.420.840.410.820.390.800.380.780.360.760.350.740.330.530.510.500.480.470.290.290.280.280.270.260.260.260.250.250.240.230.230.2220142015201620172018201920202021202220232024202520262027AfricaAsiaAmericasEuropeAustralia&Oceania20Sources:Market

Insights

2023With

average

volume

per

capita

in

kilograms

of

1.6,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inkilograms1.781.801.821.751.761.771.561.601.771.521.452.01.751.871.651.681.711.681.681.811.821.681.681.761.731.731.681.741.681.721.671.211.681.261.461.411.51.511.361.71

1.611.311.71

1.571.721.531.49

1.701.421.43

1.651.381.341.301.271.231.191.0

1.160.480.450.460.430.410.50.380.390.360.330.340.310.280.290.260.020142015201620172018201920202021202220232024202520262027ChinaUnitedStatesFranceGermanyUnitedKingdom21Sources:Market

Insights

2023Paper

Tissues

price

per

unit

are

estimated

to

increase

from

2014

to

2027Market

Size:

GlobalPrice

perunit

forecast

inUS$5.04.634.524.374.54.03.53.02.52.01.51.00.50.04.234.103.953.623.613.583.493.473.363.363.332014201520162017201820192020202120222023202420252026202722Sources:Market

Insights

2023Americas

has

the

highest

price

in

PaperTissues

price

per

unit

in

2027Market

Size:

Regional

Comparison

(1/2)Price

perunit

forecast

inUS$76.494.356.324.155.995.673.9365432103.773.604.114.014.295.363.853.963.333.54

4.983.423.173.134.174.583.313.184.533.503.644.414.094.343.763.943.453.023.124.013.313.263.074.013.923.643.373.823.73

3.663.773.483.393.463.873.173.103.452.903.563.013.053.132.982.992.712.982.862.802.822.812.583.272014201520162017201820192020Africa2021Europe2022Asia20232024202520262027Australia&OceaniaAmericas23Sources:Market

Insights

2023With

price

per

unit

of

US$6.4,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

forecast

inUS$98765432108.348.137.654.224.117.196.764.316.364.194.575.993.213.393.613.845.653.395.394.183.652.723.665.113.833.784.003.814.824.823.722.753.764.703.173.734.573.103.713.534.443.044.373.453.313.392.883.57

3.824.363.333.522.753.232.993.832.932.853.032.663.672.942.90

2.5620192.492.523.202.402.403.382014201520162017201820202021202220232024202520262027GermanyUnitedKingdomFranceChinaUnitedStates24Sources:Market

Insights

2023In

2022,

Private

Label

had

the

highest

share

in

Paper

TissuesFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Paper

Tissues

market,

online

revenue

share

reached

3.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share1.00%1.00%1.00%2.00%2.00%3.00%3.00%3.00%4.00%4.00%5.00%99.00%99.00%99.00%98.00%98.00%97.00%97.00%97.00%96.00%96.00%95.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Paper

Tissues

market,

MobileOnline‘s

share

reached

47.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.00%100.00%100.00%42.00%100.00%41.00%100.00%44.00%100.00%47.00%100.00%50.00%100.00%52.00%100.00%54.00%100.00%56.00%100.00%58.00%34.00%38.00%66.00%201762.00%201858.00%201959.00%20205