印尼数字教育行业市场前景及投资研究报告-培训课件外文版2024.5

DIGITAL

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TRENDSOnlineeducationinIndonesiaCHAPTER

01OverviewGovernmentbudgetforeducationinIndonesiafrom2016to2023(intrillionIndonesianrupiah)GovernmentbudgetforeducationIndonesia2016-2023700600500612.2547.8550542.8460.3431.7419.2406.14003002001000201620172018201920202021202220233Description:Asof2023,thegovernmentbudgetforeducationinIndonesiaamountedtoaround612.2trillionIndonesianrupiah.Thisindicatedanincreaseofapproximately69.4trillionIndonesianrupiahcomparedtothepreviousyear.InIndonesia,itismandatoryforeverycitizentocomplete12yearsofcompulsoryeducation.Thisstipulatesthecompletionofsixyearsofelementaryschool,threeyearsofmiddleschool,andthreeyearsofhighschool.

ReadmoreNote(s):Indonesia;2016to2023Source(s):MinistryofFinanceIndonesiaDigitalliteracyindexintheeducationsectorinIndonesiain2022,bytypeDigitalliteracyindexintheeducationsectorinIndonesia2022,bytype4.53.853.844.03.53.02.52.01.51.00.50.03.73.623.49DigitalliteracyindexDigitalcultureDigitalskillsDigitalethicsDigitalsafety4Description:Accordingtoa2022survey,thedigitalliteracyindexscoreinIndonesia'seducationsectorwas3.7.Amongallthedigitalliteracypillars,digitalsafetyscoredthelowest.ThisindicatedthatstudentsandeducatorsinIndonesiawerelessawareoftheimportanceofprotectingpersonalinformationandothercybersecuritypractices.However,Indonesia'seducationsectorhadagenerallyhigherscorethantheoverallpopulation'sdigitalliteracyindex.ReadmoreNote(s):Indonesia;2022;13-70years;amongrespondentswhowerestudentsandeducators.*;*Outof10,000totalrespondents,8percentwerestudentsand2percentwereeducators(teachersandlecturers).Theindexscorerangesfrom1to5.[...]

ReadmoreSource(s):Katadata;KEMKOMINFONumberofdownloadsofselectedlanguagelearningappsintheAsia-Pacificregionin2023YTD,bymarketAPAClanguagelearningappsdownloads2023,bymarketBabbel-LanguageLearningCambly-EnglishTeacherHelloTalk-LanguageLearningLingokids-PlayandLearnBuddy.ai:EarlyLearningFunDuolingo-LanguageLessonsiHumanChineseBusuu:LearnLanguagesCake-LearnEnglish&KoreanEWAEnglishLanguageLearningLingoDeer-LearnLanguagesELSA:AILearn&SpeakEnglishLearn33Languages-MondlyRosettaStone:LearnLanguagesMemrise:speakanewlanguage16,000,00014,000,00012,000,00010,000,0008,000,0006,000,0004,000,0002,000,0000IndonesiaJapanMalaysiaPhilippinesSingaporeSouthKoreaThailandVietnam5Description:BetweenJanuaryandOctober2023,Duolingogeneratedapproximately10milliondownloadsinVietnam,whilethepopularlanguagelearningappamassedaround2.8milliondownloadsfromusersinJapanacrosstheGooglePlayStoreandtheAppleAppStore.Additionally,DuolingogeneratedfourmilliondownloadsfromusersinIndonesiaduringtheexaminedperiod.MobilevideoandlanguagelearningappCakegeneratedover608thousanddownloadsinVietnam,aswellasalmost[...]

ReadmoreNote(s):Indonesia,Japan,SouthKorea,Malaysia,Philippines,Singapore,Vietnam,Thailand;JanuarytoOctober,2023;GooglePlayandAppleAppStoreSource(s):AppMagicCHAPTER

02AccesstotechnologyShareofprimaryschoolstudentswhohadaccesstoICTinIndonesiain2022,bydeviceShareofprimaryschoolstudentswithaccesstoICTinIndonesia2022,bydevice80%72.05%70%60%50%40%30%20%10%61.12%5.04%0%MobilephoneInternetComputer7Description:In2022,approximately72.05percentofprimaryschool(sekolahdasar/SD)studentsinIndonesiahadaccesstomobilephones.Incontrast,onlyaround5.04percentofstudentshadaccesstocomputers.AccesstoICTamongstudentsinIndonesiaincreasesastheeducationlevelgetshigher.ReadmoreNote(s):Indonesia;2022Source(s):StatisticsIndonesiaShareofjuniorhighschoolstudentswhohadaccesstoICTinIndonesiain2022,bydeviceShareofjuniorhighschoolstudentswithaccesstoICTinIndonesia2022,bydevice100%92.06%88.13%90%80%70%60%50%40%30%20%10%0%17.8%MobilephoneInternetComputer8Description:In2022,approximately92.06percentofjuniorhighschool(sekolahmenengahpertama/SMP)studentsinIndonesiahadaccesstomobilephones.Despitearelativelyhighaccessratetomobilephones,theshareofjuniorhighschoolstudentswithinternetaccesswasalmostfourpercentlower.ReadmoreNote(s):Indonesia;2022Source(s):StatisticsIndonesiaShareofseniorhighschoolstudentswhohadaccesstoICTinIndonesiain2022,bydeviceShareofseniorhighschoolstudentswithaccesstoICTinIndonesia2022,bydevice96.73%100%90%80%70%60%50%40%30%20%10%0%95.2%33.12%MobilephoneInternetComputer9/statistics/1394796/indonesia-ict-access-among-senior-high-school-students-by-deviceIn2022,approximately96.73percentofseniorhighschool(sekolahmenengahatas/SMA)studentsinIndonesiahadaccesstomobilephones.Incontrast,theshareofstudentswithaccesstocomputerswassignificantlylowerataround33.12percent.ReadmoreNote(s):Indonesia;2022Source(s):StatisticsIndonesiaShareoftertiaryeducationstudentswhohadaccesstoICTinIndonesiain2022,bydeviceShareoftertiaryeducationstudentswithaccesstoICTinIndonesia2022,bydevice97.94%96.6%100%90%80%70%60%50%40%30%20%10%0%52.09%MobilephoneInternetComputer10Description:In2022,approximately96.73percentoftertiaryeducationstudentsinIndonesiahadaccesstomobilephones.Despitearelativelyhighaccessratetomobilephoneandinternet,theshareoftertiaryeducationstudentswithaccesstocomputerswassignificantlylowerataround52.09percent.ReadmoreNote(s):Indonesia;2022Source(s):StatisticsIndonesiaShareofstudentswhohadaccesstoICTinIndonesiain2022,bydeviceandurbanizationlevelShareofstudentswithICTaccessinIndonesia2022,bydeviceandurbanizationlevelUrbanRural100%86.14%90%80%70%60%50%40%30%20%10%0%82.37%79.8%68.94%22.88%11.16%MobilephoneInternetComputer11Description:In2022,around86.14percentofstudentsacrossalleducationallevelsagedfiveto24yearsinIndonesianurbanareausedmobilephones.Overall,accesstoICTamongstudentsinruralareaarelowerthanurbanarea.Furthermore,theusageofcomputersforstudentsinbothurbanizationlevelsarestillsignificantlylowcomparedtomobilephonesandinternetaccess.ReadmoreNote(s):Indonesia;2022;5to24yearsSource(s):StatisticsIndonesiaCHAPTER

03EdTechbusinessDistributionoftop50EdTechstartupsinSoutheastAsiafrom2020to2022,bycountryDistributionoftop50EdTechstartupsSEA2020-2022,bycountrySingaporeIndonesiaVietnamThailand2%MalaysiaPhilippines120%100%80%60%40%20%0%2%4%2%2%4%6%6%10%10%14%14%35%31%26%49%50%33%20202021202213/statistics/1385286/sea-top-50-edtech-companies-distribution-by-countryIn2022,50percentoftheleading50SoutheastAsianEdTechstartupswerefromSingapore.TheshareofstartupsfromIndonesiadecreasedfrom31percentin2021to26percentin2022.Atthesametime,Vietnam'ssharegrewbyfourpercent.

ReadmoreNote(s):Asia;2020to2022Source(s):HolonIQTotaldealvalueofEdTechfundinginIndonesiafrom2015to2022(inmillionU.S.dollars)TotaldealvalueofEdTechfundingIndonesia2015-202218016014012010080166.4277.056040182011.3520212.20.220.2500201520162017201820192020202214Description:Asof2022,thetotaldealvalueofEdTechfundinginIndonesiaamountedtoapproximately18millionU.S.dollars.Thisindicatedanincreaseofaround6.65millionU.S.dollarscomparedtothepreviousyear.Thevalueofdealsspikedin2019,reachingmorethan166millionU.S.dollars.ReadmoreNote(s):Indonesia;2015to2022Source(s):TechinAsiaTotalnumberofdealsinEdTechfundinginIndonesiafrom2014to2022NumberofdealsinEdTechfundingIndonesia2014-20222018181614121081411766443332020142015201620172018201920202021202215Description:In2022,therewere14dealsofEdTechfundinginIndonesia.Incomparison,therewere11fundingdealsrecordedinthepreviousyear.ThereareseveraltypesofEdTechbusinessesinIndonesia,suchasdigitalcertification,vocationalskilllearningcourses,linguisticcourses,LMSorschooladministration,K-12learning,studentloan,andchildrenproductivityplatforms.ReadmoreNote(s):Indonesia;2014to2022Source(s):TechinAsiaCHAPTER

04RevenuesRevenueoftheonlinelearningplatformsmarketinIndonesiafrom2017to2026(inmillionU.S.dollars)RevenueoftheonlinelearningplatformsmarketIndonesia2017-2026700600500400596.2561.8517.4466.9405.6349.2281.13002001000218.92019182.72018166.42017202020212022202320242025202617Description:Asof2022,therevenueoftheonlinelearningplatformssegmentinIndonesiawasestimatedataround405.6millionU.S.dollars.Therevenuewasforecasttorisecontinuouslybetween2023and2026byapproximately27.69percent,orabout129.3millionU.S.dollars.ReadmoreNote(s):Indonesia;2017to2026Source(s):DigitalMarketInsightsAveragerevenueperuser(ARPU)oftheonlinelearningplatformsmarketinIndonesiafrom2017to2026(inU.S.dollars)ARPUofonlinelearningplatformsIndonesia2017-20263532.1432.0831.1430.9731.1731.3431.2731.1731.0831.05302520151050201720182019202020212022202320242025202618Description:In2022,theaveragerevenueperuser(ARPU)oftheonlinelearningplatformsmarketinIndonesiaamountedtoapproximately31.34U.S.dollars.TheARPUwasestimatedtodecreaseslightlyandreacharound31.05U.S.dollarsby2026.However,thetotalnumberofusersofIndonesia'sonlinelearningmarketwasforecasttorisecontinuouslyuntil2027.ReadmoreNote(s):Indonesia;2017to2026Source(s):DigitalMarketInsightsRevenueoftheonlineuniversityeducationmarketinIndonesiafrom2017to2027(inbillionU.S.dollars)RevenueoftheonlineuniversityeducationmarketIndonesia2017-20271.41.21.00.80.61.271.130.990.840.690.540.420.40.20.00.330.250.210.22017201820192020202120222023202420252026202719Description:Asof2022,therevenueoftheonlineuniversityeducationsegmentinIndonesiawasestimatedataround0.54billionU.S.dollars.Therevenuewasforecasttorisecontinuouslybetween2023and2027bymorethan84percent,orabout0.58billionU.S.dollars.ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsAveragerevenueperuser(ARPU)oftheonlineuniversityeducationmarketinIndonesiafrom2017to2027(in1,000U.S.dollars)ARPUofonlineuniversityeducationIndonesia2017-20270.90.770.770.80.70.60.50.40.30.20.10.00.760.760.760.750.730.710.710.710.692017201820192020202120222023202420252026202720Description:Asof2022,theaveragerevenueperuser(ARPU)oftheonlineuniversityeducationmarketinIndonesiaamountedtoapproximately0.75thousandU.S.dollars.TheARPUwasestimatedtoremainrelativelystableandreacharound0.76thousandU.S.dollarsby2027.ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsRevenueoftheeducationappsmarketinIndonesiafrom2017to2027,bysource(inmillionU.S.dollars)RevenueofeducationappsIndonesia2017-2027,bysourceAdvertisingIn-apppurchasePaidapp3025201510510.956.276.490.90.835.675.990.755.270.674.870.594.618.7120270.453.9117.01202615.2320250.283.2413.19202411.0620230.198.850.122.56.812.132.064.883.582.42020172018201920202021202221Description:Asof2022,therevenueofeducationappsthroughadvertisinginIndonesiawasestimatedatapproximately8.85millionU.S.dollars,thehighestamongtheotherrevenuestreams.Meanwhile,revenuesofaround4.87millionand0.67millionU.S.dollarscamefromin-apppurchasesandpaidapps,respectively.TherevenueofeducationappsinIndonesiawasforecasttoincreasecontinuouslyuntil2027.

ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsCHAPTER

05UserpenetrationTotalnumberofusersoftheonlinelearningplatformsmarketinIndonesiafrom2017to2027(inmillions)NumberofusersoftheonlinelearningplatformsmarketIndonesia2017-202725201519.9919.218.0816.614.9312.9411.21059.086.825.875.1802017201820192020202120222023202420252026202723Description:Asof2022,thetotalnumberofonlinelearningplatformusersinIndonesiawasestimatedataround12.94million.Anotablegrowthofalmosttwomillionuserswasforecasttooccurby2023,followedbyacontinuousrisereachingnearly20millionusersin2027.ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsPenetrationrateofonlinelearningplatformsinIndonesiafrom2017to2027PenetrationrateofonlinelearningplatformsIndonesia2017-20278%7%6%5%6.8%6.6%6.3%5.8%5.3%4.6%4.1%4%3.3%3%2.5%20192.2%20182%2%1%0%20172020202120222023202420252026202724Description:Asof2022,thepenetrationrateofonlinelearningplatformsinIndonesiawasaround4.6percent.Thepenetrationratewasforecasttoincreasesteadilyalongwiththenumberofonlinelearningplatformusersandwasexpectedtoreachabout6.8percentby2027.ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsTotalnumberofusersoftheonlineuniversityeducationmarketinIndonesiafrom2017to2027(inmillions)NumberofusersofonlineuniversityeducationIndonesia2017-20271.81.61.41.21.01.671.481.291.10.910.80.60.40.20.00.720.580.460.350.310.282017201820192020202120222023202420252026202725/statistics/1395234/indonesia-number-of-users-of-online-university-educationAsof2022,thetotalnumberofonlineuniversityeducationusersinIndonesiawasestimatedataround0.72million.Agrowthofaround0.19millionuserswasforecasttooccurby2023,followedbyasteadyrisereachingabout1.67millionusersin2027.ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsPenetrationrateofonlineuniversityeducationinIndonesiafrom2017to2027PenetrationrateofonlineuniversityeducationIndonesia2017-20270.7%0.6%0.5%0.4%0.6%0.5%0.4%0.4%0.3%0.3%0.3%0.2%0.2%20210.2%0.1%0.0%0.1%20170.1%20180.1%2019202020222023202420252026202726Description:Asof2022,thepenetrationrateofonlineuniversityeducationinIndonesiawasaround0.3percent.DespiteasignificantlylowerpenetrationratecomparedtoIndonesia'sonlinelearningplatformsmarketsegment,theaveragerevenueperuseroftheonlineuniversityeducationmarketisremarkablyhigher.ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsTotalnumberofdownloadsofeducationappsinIndonesiafrom2017to2027(inmillions)NumberofdownloadsofeducationappsIndonesia2017-202718016014012010080164.7157.3148.52025137.92024125.2202360109.9202291.5920214069.62202043.26201920028.79201818.6120172026202727Description:Asof2022,thetotalnumberofdownloadsofeducationalappsgeneratedfromtheAppStoreandGooglePlayinIndonesiaamountedtoaround109.9million.Itwasestimatedtoincreasecontinuouslyandreachapproximately164.7milliondownloadsby2027.ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsTotalnumberofusersofdigitaleducationplatformsprovidedbythegovernmentinIndonesiain2021and2022(inmillions)NumberofusersofgovernmenteducationplatformsIndonesia2021-20221614121013.6686.6264202021202228Description:In2022,around13.66millionusersconsistingofstudents,academicstaff,andteachersinIndonesiawhoutilizedthegovernment'sdigitaleducationplatform.Thisshowedasignificantincreasecomparedtothepreviousyear,indicatingthatdigitalizationinIndonesia'seducationsectorhadgrownvastly.ReadmoreNote(s):Indonesia;2021to2022Source(s):MRTHE

(Indonesia)CHAPTER

06UserbehaviorPreferredusageofdigitaltechnologytosupportlearningprocessamongstudentsinIndonesiain2022PreferenceondigitaltoolsusageinlearningprocessamongstudentsIndonesia2022Shareofrespondents5%

10%

15%0%20%25%30%35%40%45%50%49.2%55%OnlinelearningOnlineexaminations40%Recordingoflessonsbyteachersasself-learningmaterialsTheuseofebooksintheteachingandlearningprocessDigitalstudentattendance34%27%22.7%Questionsandtheirsolutionsthatcanbeaccessedatanytime21.6%30Description:A2022surveyconductedinIndonesiafoundthatmorethan49percentofrespondentswhowerestudentsperceivedonlinelearningasthemostpreferredusageofdigitaltechnologythatcouldsupportmoreeffectivelearning.Itwasfollowedbyonlineexaminations,witharespondentsshareofaround40percent.ReadmoreNote(s):Indonesia;2022;13-70years;amongrespondentswhowerestudents.*;*Outof10,000totalrespondents,8percentwerestudents.Originalsurveyquestion:"Whataretheusesofdigitaltechnologythatyouthinkcansupportmore[..