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COMPANIES

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PRODUCTSDropboxInc.CHAPTER

01Overview:CloudcomputingSizeofthecloudstoragemarketworldwidefrom2022to2030(inbillionU.S.dollars)Sizeofthecloudstoragemarketworldwide2022-2030500450400350300250200472.47383.78311252.03204.24165.512025*134.1215010050108.692023*902026*2027*2028*2029*2030*3/statistics/1322710/global-cloud-storage-market-sizeThecloudstoragemarketwasvaluedat90.17billionU.S.dollarsin2022.Themarketisestimatedtogrowto108.69billionU.S.dollarsin2023and472.47billionU.S.dollarsby2030,withaforecastcompoundannualgrowthrateofaround23percent.ReadmoreNote(s):Worldwide;2022;*Forecast.Valuesbetween2024and2029calculatedusingthecompoundannualgrowthrateprovidedbythesource.ReadmoreSource(s):FortuneBusinessInsights;Enterprisespendingoncloudanddatacentersbysegmentfrom2009to2022(inbillionU.Sdollars)Spendingoncloudanddatacenters2009-2022,bysegmentDataCenterHardware&SoftwareCloudInfrastructureServices30025020015010050178129.5966922546.532218214839.56.5813.51.5198.0520219393.38981.578.5201681.577.571.460.702009201020112012201320142015201720182019202020224Description:In2022,enterprisespendingoncloudinfrastructureservicesamountedto225billionU.S.dollars,agrowthof47billionU.S.dollarscomparedtothepreviousyear.Thegrowingmarketforcloudinfrastructureservicesisdrivenbyorganizations'demandformodernnetworking,storage,anddatabasessolutions.ReadmoreNote(s):Worldwide;2009to2022Source(s):estimates;SynergyResearchGroupPubliccloudservicesend-userspendingworldwidefrom2017to2024(inbillionU.S.dollars)Publiccloudservicesmarketsize2017-2024800700600500400678.79563.59478.32412.6331430024319720010001452017201820192020202120222023*2024*5Description:Theworldwidepubliccloudcomputingmarketcontinuestogrowandisexpectedtoreachanestimated679billionU.S.dollarsin2024.Thisencompassesbusinessprocesses,platform,infrastructure,software,management,security,andadvertisingservicesdeliveredbypubliccloudservices.Apubliccloudisaclouddeploymentmodelthatofferscomputingservicesovertheinternet.Thephysicalhardwareofthiscloudmodelissharedbymultiplecompanies.Theservicesofferedtocustomers[...]

ReadmoreNote(s):Worldwide;2017to2023;*ForecastThecloudadvertisingsegmentwasremovedfromGartner'spubliccloudservicesforecastsegmentsstartingfrom2017.

ReadmoreSource(s):GartnerMarketgrowthforecastforpubliccloudservicesworldwidefrom2011to2024PublicITcloudservicesglobalmarketgrowth2011-202435%30%29.3%26.2%25.5%25%23.4%23.4%21.7%20.8%20.4%18.8%20%15%10%5%18.6%18.5%17.8%13.7%12.4%20170%201120122013201420152016201820192020202120222023*2024*6Description:In2024,theglobalpubliccloudservicesmarketisexpectedtogrowbyapproximately20.4percent,whichamountstoabout679billionU.S.dollars.Whilethegrowthofcloudservicesisrelativelyrapid,itstillrepresentsasmallpercentageoftheglobalITservicesmarket,whichreachedapeakofmorethanonetrillionU.S.dollarsin2021.ReadmoreNote(s):Worldwide;2011to2024;*Forecast.ThecloudadvertisingsegmentwasremovedfromGartner'spubliccloudservicesforecastsegmentsstartingfrom2017.The2017growthrateistheresultofcomparing2017publiccloudrevenueto[...]

ReadmoreSource(s):GartnerPubliccloudapplicationservices/softwareasaservice(SaaS)end-userspendingworldwidefrom2015to2024(inbillionU.S.dollars)Globalpubliccloudapplicationservices(SaaS)marketsize2015-2024250200232.3197.29167.34146.3315010050120.7102.185.758.848.231.40201520162017201820192020202120222023*2024*7Description:In2023,thesoftwareasaservice(SaaS)marketisestimatedtobeworthapproximately197billionU.S.dollarsandestimatedtoreach232billionU.S.dollarsby2024.SaaSapplicationsareruninthecloudandusuallyaccessiblethroughdesktopsandmobileapplications,aswellasthroughawebinterface.ReadmoreNote(s):Worldwide;2015to2024;*Forecast.ReadmoreSource(s):GartnerShareofcorporatedatastoredinthecloudinorganizationsworldwidefrom2015to2022Cloudstorageofcorporatedatainorganizationsworldwide2015-2022Shareofcorporatedata30%

40%0%10%20%50%60%70%2015201620172019*20202021202230%35%43%48%50%50%60%8Description:Theamountofcorporatedatastoredinthecloudhasincreasedinrecentyearsandispredictedtosurpass60percentby2022.Thisisasignificantrisefrom2015whenonly30%ofcorporatedatawasstoredinthecloud.Thistrendisexpectedtocontinueinthefuture.ReadmoreNote(s):Worldwide;2015to2022;1,767respondents;ITandITsecuritypractitionersinvolvedintheircompanies'useofbothpublicandprivatecloudresources;*Extrapolatedvalues.

ReadmoreSource(s):451Research;IDC;PonemonInstitute;ThalesGroupCHAPTER

02Overview:SoftwaremarketsInformationtechnology(IT)worldwidespendingfrom2005to2024(inbillionU.S.dollars)GlobalITspending2005-20246,0005,0004,0003,0002,0001,00002005

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2024*10Description:ITspendingworldwideisprojectedtoreacharound4.6trillionU.S.dollarsin2023,a5.5percentincreaseon2022spending.ReadmoreNote(s):Worldwide;2005to2023;Includesspendingonsoftware,devices,services,datacentersystems,andcommunicationservices;*Forecast

ReadmoreSource(s):GartnerInformationtechnology(IT)spendingworldwidefrom2012to2024,bysegment(inbillionU.S.dollars)GlobalITspendingforecast2012-2024,bysegmentDataCenterSystemsDevicesEnterprisesoftwareITServicesCommunicationServices6,0005,0004,0003,0002,0001,00002012201320142015201620172018201920202021202220232024*11Description:Theglobalinformationtechnology(IT)spendingondevices,includingPCs,tablets,mobilephones,printers,aswellasdatacentersystems,enterprisesoftware,andcommunicationsservicescameto4.7trillionU.S.dollarsin2023.By2024,ITspendingisexpectedtoincreasetoastaggeringfivetrilliondollarsworldwide.ReadmoreNote(s):Worldwide;2012to2023;*ForecastReadmoreSource(s):GartnerRevenueofthecollaborationsoftwaremarketworldwidefrom2019to2028(inmillionU.S.dollars)Revenueofthecollaborationsoftwareindustryworldwide2019-202818,00016,00014,00012,00010,0008,0006,0004,0002,0000201920202021202220232024202520262027202812Description:Theglobalrevenueinthe'CollaborationSoftware'segmentofthesoftwaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.1billionU.S.dollars(+7.07percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach16.1billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'CollaborationSoftware'segmentofthesoftwaremarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2019to2028Source(s):Informationtechnology(IT)spendingonenterprisesoftwareworldwidefrom2009to2024(inbillionU.S.dollars)Enterprisesoftwaretotalworldwideexpenditure2009-20241,2001,0008001,029.42913.33783.46615600529477419369400326310310297285269244.642010225.512009200020112012201320142015201620172018201920202021202220232024*13Description:In2023,ITspendingonenterprisesoftwareamountedtoaround913billionU.S.dollarsworldwide,agrowthof12.4percentfromthepreviousyear.Likenearlyallsub-segmentsoftheITservicesindustry,theenterprisesoftwaremarkethasexperiencedhighlevelsofgrowthinrecentyears,withmarketrevenuesmorethandoublinginthedecadebetween2010and2020.TheCOVID-19globalpandemicalsodidnotslowdowngrowthinthesoftwaresectorasinitiallyfeared.Forfurther[...]

ReadmoreNote(s):Worldwide;2009to2024;*ForecastReadmoreSource(s):GartnerSizeoftheelectronicsignaturemarketworldwideform2022to2030(inbillionU.S.dollars)Globalelectronicsignaturemarketsize2022-2030504540353025201543.1431.9223.6317.4912.959.58107.095.253.925020222023*2024*2025*2026*2027*2028*2029*2030*14/statistics/1337874/digital-signature-market-sizeTheglobalelectronicsignaturemarketwasvaluedataround3.9billionU.S.dollarsin2022,andisprojectedtogrowto43.14billionby2030.Electronicsignatures,alsoknownase-signatures,enablethefastandpaperlesssigningofdigitalcontracts.

ReadmoreNote(s):Worldwide;2022Source(s):FortuneBusinessInsightsCHAPTER

03FinancialsDropbox'sannualrevenuefrom2015to2023(inbillionU.S.dollars)Dropbox'sannualrevenueworldwide2015-20233.02.52.52.322.161.912.01.51.00.50.01.661.391.110.840.620152016201720182019202020212022202316Description:Dropbox'sannualrevenuehasincreasedsteadilyyear-on-yearsince2015.In2023,theSanFranciscofirm'srevenuereached2.5billionU.S.dollars,upfrom2.3billionU.S.dollarsinthepreviousyear.

ReadmoreNote(s):Worldwide,NorthAmerica;2015to2023Source(s):DropboxDropboxInc'sannualrevenueworldwidefrom2015to2023,byregion(inmillionU.S.dollars)Dropbox'sannualrevenueworldwide2015-2023,byregionUnitedStatesInternational3,0002,5002,0001,5001,082.21,060.71,027.9914.6807.2685.21,000531.11,419.42023388.91,264.220221,13020215000999.32020277.7326.12015854.12019706.52018575.72017455.9201617Description:In2023,Dropboxgeneratedaround1.41billionU.S.dollarsinrevenueintheUnitedStates,whilethetotalrevenueforallotherinternationalmarketswasreportedataround1billionU.S.dollars.ReadmoreNote(s):Worldwide,NorthAmerica;2015to2023Source(s):DropboxAveragerevenueperpayingDropboxuser(ARPU)from2015to2023(inU.S.dollars)Dropbox'saveragerevenueper(paying)user2015-2023160140139.38$133.73$134.51$128.5$123.07$117.64$120100806040200113.54$111.91$110.54$20152016201720182019202020212022202318Description:Asof2023,Dropbox'saveragerevenueperpayinguser(ARPU)wasreportedat139.38U.S.dollars.Thisrepresentsalmostafourpercentincreaseonthepreviousyear,withthemetrichavingincreasedsteadilysince2016.

ReadmoreNote(s):Worldwide;2015to2023;*PayingusersaredefinedbythesourceasuserswhohaveactivepaidlicensesforaccesstotheDropboxplatformasoftheendoftherelevantperiod.Onepersonwouldcountasmultiplepayingusersifthe[...]

ReadmoreSource(s):DropboxDropbox'sannualgrossprofitfrom2015to2023(inmillionU.S.dollars)Dropbox'sannualgrossprofitworldwide2015-20232,5002,023.12,0001,5001,0005001,880.71,713.71,499.31,250.3997737.92017454.22016196.42015020182019202020212022202319Description:In2023,Dropboxhadanannualgrossprofitofapproximately2.02billionU.S.dollars.Theamounthasbeensteadilyincreasingsince2015,havingaddedover1.8billionU.S.dollarstoits2015numberof196.4millionU.S.dollarswithinlessthaneightyears.ReadmoreNote(s):Worldwide,NorthAmerica;2015to2023Source(s):DropboxDropboxInc'sannualnetincome/profitlossfrom2015to2023(inmillionU.S.dollars)Dropbox'sannualnetincome/lossworldwide2015-20238006004002000553.2453.6335.8-52.72019-111.7-200-400-600-210.22016-256.32020-325.92015-484.92018201720212022202320Description:In2023,Dropboxreportedanetprofitofover453.6millionU.S.dollars.Thiswasthethirdconsecutivepositivenetincomereportedsince2015,afterthecompanyreportednetlossesforsixconsecutiveyears.

ReadmoreNote(s):Worldwide,NorthAmerica;2015to2023Source(s):DropboxDropbox'sannualexpenditureonresearchanddevelopment(R&D)worldwidefrom2015to2023(inmillionU.S.dollars)Dropbox'sannualR&Dspendingworldwide2015-20231,000900936.5891.9768.28007006005004003002001000755.9727.5662.1380.3289.72016201.62015201720182019202020212022202321Description:Dropbox'sexpenditureonresearchanddevelopment(R&D)hasincreasedsignificantlysince2015,whenaround202millionU.S.dollarswereinvestedinthesegment.In2023,Dropboxspentapproximately936millionU.S.dollarsonresearchanddevelopmentworldwide.ReadmoreNote(s):Worldwide,NorthAmerica;2015to2023Source(s):DropboxDropboxInc'sannualexpenditureonsales,marketing,advertising,andpromotionworldwidefrom2015to2023(inmillionU.S.dollars)Dropbox'sannualadvertisingandmarketingspendingworldwide2015-2023Salesandmarketing439.6Advertisingandpromotion*50045040035030025020015010050466427.5423.3422.8409.4314250.6193.1131.7108.6100.994.888.880.181.459.546.6020152016201720182019202020212022202322Description:In2023,Dropboxspentapproximately466millionU.S.dollarsonsalesandmarketing-anincreasefromthepreviousyearof2022,whenaround409millionU.S.dollarswerespentonthesegment.Outofthe466millionU.S.dollarsspentinthemostrecentyear,around131millionU.S.dollarswerespentsolelyonadvertisingandpromotionalexpenditure.ReadmoreNote(s):Worldwide,NorthAmerica;2015to2023;*RepresentsasegmentofoverallsalesandmarketingspendingReadmoreSource(s):DropboxNumberofemployeesatDropboxworldwidefrom2015to2023NumberofemployeesatDropboxworldwide2015-20233,5003,1183,0002,8012,7602,6932,6672,5002,0001,5001,0005002,3231,8581,44602015201720182019202020212022202323Description:AsofDecember31st,2023,Dropboxhad2,693employeesworldwide.ReturningtothedecliningpatterninheadcountthattheSanFrancisco-basedfirmhadseenfrom2019to2021.Apeakwasreachedin2022withDropboxreportingthehighestamountofemployeessince2015ReadmoreNote(s):WorldwideSource(s):DropboxNumberofpayingDropboxusersfrom2015to2023(inmillions)NumberofpayingDropboxusers2015-20232018.1217.771816141210816.7915.4814.3112.7118.86.5642020152016201720182019202020212022202324Description:Dropboxreportedhaving18.12millionpayingusersin2023.Thisrepresentsanincreaseofroughlyoverhalfmillionpayinguserssince2022.Theamounthasonlybeenincreasingsince2015,havingaddedover12millionpayinguserstoitsresultswithineightyears.ReadmoreNote(s):Worldwide;2015to2023;*PayingusersaredefinedbythesourceasuserswhohaveactivepaidlicensesforaccesstotheDropboxplatformasoftheendoftherelevantperiod.Onepersonwouldcountasmultiplepayingusersifthe[...]

ReadmoreSource(s):DropboxCHAPTER

04CompetitorsLeadingvendors'shareinthefilesharingsoftwaremarketworldwidein2023Filesharingsoftwaremarketshareworldwide2023,byvendorOther13.95%GoogleDrive31.19%Jupyter8.45%Box12.96%Dropbox18.61%MicrosoftOneDrive14.84%26Description:AsofNovember2023,GoogleDriveledthefilesharingsoftwaremarketwithamarketshareof31.19percent.SanFrancisco-basedDropboxfollowedcloselywithashareof18.61percent,whileBoxcommandeda13percent.Datanyze'smarketsharemetricrepresentsthenumberofcompaniesusingagivensoftwaresolution.ReadmoreNote(s):Worldwide;2023Source(s):DatanyzeMarketshareofleadingelectronicsignaturecompaniesworldwidein2023Globalelectronicsignaturemarketsharebycompany2023Other5.16%SignNow2.29%Nitro4.50%AdobeSign5.11%xink15.99%DocuSign66.95%27Description:In2023,theSanFranciscobasedfirmDocuSigndominatedtheelectronicsignaturemarketwithamarketshareofover67percent.Electronicsignaturesallowthefastandsecuresigningofelectroniccontractsandotherdocumentation.

ReadmoreNote(s):Worldwide;2023Source(s):DatanyzeMarketshareofdocumentprocessingsoftwareworldwidein2023,bybrandGlobalmarketshareofdocumentprocessingsoftware2023,bybrand57.18%60%50%40%30%20%10%0%8.4%6.07%5.83%5.62%3.17%2.21%1.96%0.3%0.27%0.15%0.12%28Description:Mostadvisorsusemultipledocumentprocessingsoftwareincombinationwithoneanother.Itiscurrentlyusedbyabout60percentofadvisors.DocuSigndominatesthemarketwithabouta57percentshare.

ReadmoreNote(s):Worldwide;2023;4,495respondentsSource(s):T3TechnologyHubMar

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