亚太地区化妆品行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSCosmeticsintheAsia-PacificregionCHAPTER

01OverviewBreakdownofthecosmeticmarketworldwidein2022,bygeographiczoneBreakdownofthecosmeticmarketworldwide2022,bygeographiczoneSAPMENA-SSA10%NorthAmerica28%NorthAsia32%LatinAmerica8%Europe22%3Description:Thisstatisticdepictsthebreakdownofthecosmeticmarketworldwidein2022,bygeographiczone.In2022,NorthAmericamadeup28percentoftheglobalcosmeticmarket.

ReadmoreNote(s):Worldwide;2022;*Estimatesbasedonnetmanufacturerpricesexcludingsoap,toothpaste,razorsandblades.Excludingcurrencyfluctuations.ReadmoreSource(s):L’OréalAnnualgrowthoftheglobalcosmeticsmarketfrom2004to2022Growthrateoftheglobalcosmeticsmarket2004-202210%8%8%6%5.5%6%4%5.25%4.9%5%4.9%4.6%4.6%4.2%3.8%3.8%3.9%4%3.6%3.4%2.9%2%1%0%-2%-4%-6%-8%-10%-8%20042005200620072008200920102011201220132014201520162017201820192020202120224Description:Thisstatisticshowstheannualgrowthrateoftheglobalcosmeticsmarketfrom2004to2022.In2022,theglobalcosmeticsmarketgrewbyanestimatedsixpercentcomparedtotheprevioussalesyear.

ReadmoreNote(s):Worldwide;*L'Oréalestimatesofworldwidecosmeticsmarketbasedonnetmanufacturerpricesexcludingsoap,toothpaste,razorsandblades.Excludingcurrencyfluctuations.ReadmoreSource(s):L’OréalRevenueofthecosmeticsmarketintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)CosmeticsmarketrevenueintheAsia-Pacificregion2022,bycountry16,00013,973.514,00012,00010,0008,0006,0004,0002,00006,748.685,821.671,650.2

1,608.071,406.791,096.37713.27

659.86

638.12

635.24473.04

389.45344.74193.13

185.4

156.265Description:Chinaisleadingtherankingbyrevenueinthe'Cosmetics'segmentofthebeauty&personalcaremarket,recording14billionU.S.dollars.FollowingcloselybehindisJapanwith6.7billionU.S.dollars,whileSriLankaistrailingtherankingwith156.26millionU.S.dollars,resultinginadifferenceof13.8billionU.S.dollarstotherankingleader,China.ReadmoreNote(s):APAC;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueoftheskincaremarketintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)SkincaremarketrevenueintheAsia-Pacificregion2022,bycountry16,00013,973.514,00012,00010,0008,0006,0004,0002,00006,748.685,821.671,650.2

1,608.071,406.791,096.37713.27

659.86

638.12

635.24473.04

389.45344.74193.13

185.4

156.266Description:Therevenuerankinginthe'Cosmetics'segmentofthebeauty&personalcaremarketisleadbyChinawith14billionU.S.dollars,whileJapanisfollowingwith6.7billionU.S.dollars.Incontrast,SriLankaisatthebottomoftherankingwith156.26millionU.S.dollars,showingadifferenceof13.8billionU.S.dollarstoChina.ReadmoreNote(s):APAC;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsPrestigecosmeticsandfragrancesmarketrevenueintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)RevenueofprestigecosmeticsandfragrancesinAsia-Pacificregion2022,bycountry10,0009,027.339,0008,0007,0006,0005,0004,0003,0002,0001,00007,486.382,113.16India1,120.86684.68625.27619.94487.73474.56442.33316.52223.05134111.91JapanChinaSouth

Indonesia

Philippines

Australia

Thailand

HongKong

Pakistan

Malaysia

Vietnam

SingaporeKoreaNewZealand7Description:Japanisleadingtherankingbyrevenueintheprestigecosmetics&fragrancessegmentoftheluxurygoodsmarket,recording9billionU.S.dollars.FollowingcloselybehindisChinawith7.5billionU.S.dollars,whileNewZealandistrailingtherankingwith111.91millionU.S.dollars,resultinginadifferenceof8.9billionU.S.dollarstotherankingleader,Japan.ReadmoreNote(s):Australia,China,HongKong,India,Indonesia,Japan,SouthKorea,Malaysia,NewZealand,Pakistan,Philippines,Singapore,Vietnam,Thailand;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsCHAPTER

02LeadingmarketsCosmeticsmarketsizeinChinafrom2013to2021withforecastsuntil2023(inbillionyuan)CosmeticsmarketvalueinChina2013-2023600500400516.9485.8455.3425.6394.2395.8356.6339.6318.1292.93002001000272.52013201420152016201720182019202020212022*2023*9Description:In2021,thecosmeticsmarketsizeinChinatotaled455.3billionyuan,soaringfromaround395.8billionyuaninthepreviousyear.Impactedbythecoronaviruspandemic,thecosmeticsmarketinChinadroppedin2020forthefirsttimeinnearlyadecade.However,China'scosmeticsmarkethasrevivedandisexpectedtoreach516.9billionyuanby2023.ReadmoreNote(s):China;2013to2021;*Estimate.Oneyuanequalsapproximately0.15U.S.dollarsand0.14euros(asofJuly2022).Figuresforearlieryearsweretakenfrompreviousreport.

ReadmoreSource(s):iiMediaResearchShipmentvalueoftheJapanesecosmeticsmarketfromfiscalyear2013to2022withaforecastfor2023(intrillionJapaneseyen)DomesticcosmeticsmarketsizeinJapanFY2013-20233.02.652.652.552.472.452.42.52.01.51.00.50.02.372.322.332.292.2420132014201520162017201820192020202120222023*10Description:CosmeticsshipmentsinJapangeneratedamarketvalueofapproximately2.4trillionJapaneseyeninfiscalyear2022.Thecountryisoneoftheworld`sleadingmarketsforcosmeticproducts.Skincarewasthedominatingcategoryofthedomesticbeautymarket.Withinthissegment,skinlotionswerebyfarthemostpopularskincareproduct,cateringtomaleandfemaleconsumers.ReadmoreNote(s):Japan;fiscalyears2013to2023;theJapanesefiscalyearsrunsfromApril1toMarch31ofthefollowingyear;themarketsizeisbasedontheshipmentvalueatbrandmanufacturers;*Forecast.Researchtargetswerecosmeticbrand[...]

ReadmoreSource(s):YanoResearchMarketsizeofcosmeticsindustryinSouthKoreafrom2014to2021(intrillionSouthKoreanwon)CosmeticsindustrymarketsizeSouthKorea2014-202110.1110.039.469.269.048.187.67.642014201520162017201820192020202111Description:In2021,themarketsizeofthecosmeticsindustryinSouthKoreaamountedtoaround7.64trillionSouthKoreanwon.Figuressawamarkeddropfrom2019.AsK-beautyproductsgainedglobalpopularity,theproductionandexportsofKoreancosmeticproductshadsignificantlygrownfrom2014to2021.ReadmoreNote(s):SouthKorea;2014to2021Source(s):MFDS(SouthKorea)Monthlyprojectedmakeupandcosmeticse-commercemarketsizeinSoutheastAsiain2023,byselectedcountry(inmillionU.S.dollars)Monthlyprojectedmakeupandcosmeticse-commercemarketsizeSEA2023,bycountry1401191201008060402006462373714IndonesiaThailandVietnamPhilippinesMalaysiaSingapore12Description:In2023,Indonesiawasprojectedtohavethelargestmonthlymakeupandcosmeticse-commercemarketsizeinSoutheastAsia,at119millionU.S.dollars.Incontrast,Singaporewasprojectedtoreachamonthlymakeupandcosmeticse-commercesalesvalueof14millionU.S.dollarsin2023.ReadmoreNote(s):Asia,APAC;December2022Source(s):TMOGroupCHAPTER

03LeadingcompaniesBrandvalueoftheleading10cosmeticbrandsworldwidein2023(inbillionU.S.dollars)Brandvalueoftheleading10cosmeticbrandsworldwide2023BrandvalueinbillionU.S.dollars60248101212.0314L'OréalParisEstéeLauderNivea7.156.62Gillette6.58Dove6.47GuerlainLancômeCliniquePanteneGarnier6.315.24.834.644.114Description:Thisstatisticshowsthebrandvalueoftheleading10cosmeticbrandsworldwidein2023.Inthatyear,L'OréalPariswasatthetopofthelist,withabrandvalueofabout12.1billionU.Sdollars.ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceLeadingbeautyandcosmeticsconglomeratesinSouthKoreain2022,byrevenue(inbillionSouthKoreanwon)LeadingcosmeticsconglomeratesSouthKorea2022,byrevenueRevenueinbillionSouthKoreanwonLGHousehold&HealthCare*AmorepacificGroup*KolmarKorea*7,185.84,4951,865.71,600.1COSMAX*AekyungIndustrial*KolmarBNH*610.4575.9MiwonCommercial*CosmeccaKoreaCo.*APRCo.Ltd.*438.2399.4397.7HUGEL*281.315Description:In2022,LGHousehold&HealthCare(LGH&H)wasthelargestbeautyandcosmeticsconglomerateinSouthKoreawithitsrevenueofaround7.19trillionSouthKoreanwon.LGH&HisaSouthKoreanconsumergoodscompanyanditsbusinesssectorsincludecosmetics,householdgoods,andbeverages.ThemaincosmeticsbrandsofLGHousehold&HealthCareareWhoo,OHui,SU:M37,andTHEFACESHOP.Inthisstatisticthecosmeticsconglomeratesrefertothecompaniesthathave[...]

ReadmoreNote(s):SouthKorea;2022;*Consolidated.1,000SouthKoreanwonequals0.74U.S.dollarsor0.70eurosasofOctober2023.Figureshavebeenrounded.Originalsourcedividedcosmeticscompaniesinto7categoriesincludinggeneralcosmetics[...]

ReadmoreSource(s):Beautynury;DARTLeadinghouseholdandpersonalcarecompaniesinIndiaasofMarch2022,basedonnetsales(inbillionIndianrupees)LeadinghouseholdandpersonalcarecompaniesinIndia2022,basedonnetsalesNetsalesinbillionIndianrupees050100150200250300350400450500HULDaburIndiaMarico459.9671.8563.3762.5448.4135.7425.8220.32GodrejConsumerColgatePandGEmamiOrientElectricGilletteIndiaJyothyLabs20.0918.8516Description:AsofMarch2022,HindustanUnileverwastheleadingcompanyinthehouseholdandpersonalcaresegmentwithanetsalesofapproximately459billionIndianrupees.DaburIndiacameinsecondwithanetsalesofapproximately71billionIndianrupees.ReadmoreNote(s):India;asofMarch2022;basedonBSEstandings.Source(s):MoneycontrolValueoftotalsalesofL'OréalcosmeticsintheAsia-Pacificregionfrom2013to2022(inmillioneuros)L'OréalsalesAPAC2013-2022Asia-PacificNorthAsiaSAPMENA-SSA*12,00010,0008,0006,0004,0002,000011,321.49,799.59,863.39,6587,405.66,151.85,635.45,463.54,563.64,382.22,962.42,312201320142015201620172018201920202021202217Description:In2022,thetotalconsolidatedsalesofL'OréalinNorthAsiaamountedtoapproximately11.3billioneuros.ThenetsalesinSAPMENA-SSAregionthatincludeSouthAsia-Pacificamountedto2.96billioneurosin2022.ReadmoreNote(s):Asia,APAC;2013to2022;*IncludesSouthAsiaPacific,MiddleEast,NorthAfricaandSub-SaharanAfrica.ReadmoreSource(s):L’OréalAmorepacificGroup'sworldwidesalesrevenuein2022,byregion(inbillionSouthKoreanwon)AmorepacificGroup'sworldwidesalesrevenue2022byregion3,0002,784.682,5002,0001,5001,0005001,476.52183.2850.480SouthKoreaAsiaNorthAmericaOthers18Description:In2022,SouthKoreanbeautyandcosmeticsconglomerateAmorepacificGrouprecordedrevenueamountingtoapproximately2.78trillionSouthKoreanwonforthedomesticmarketinSouthKorea.Overall,worldwidesalestotaledtoapproximately4.49trillionSouthKoreanwon.ReadmoreNote(s):Worldwide,SouthKorea;2022;consolidatedSource(s):AmorepacificNetsalesofShiseidoCompany,Limitedfromfiscalyear2013to2022(inbillionJapaneseyen)Shiseido'snetsalesFY2013-20221,2001,0001,131.551,094.831,067.361,005.061,009.97920.89850.31762.05763.068006004002000677.73201320142015*201620172018201920202021**202219Description:Infiscalyear2022,ShiseidoCompany,LimitedgeneratedmorethanonetrillionJapaneseyeninnetsales.ShiseidoisaJapanesemanufacturerofpersonalcareproductsheadquarteredinTokyo,Japan.Themultinationalcompanyleadsthedomesticcosmeticsmarketandownsbrandsinthefragrance,cosmetics,personalcare,andluxurycosmeticssegments,amongothers.ReadmoreNote(s):Japan;fiscalyear2013to2022;thecompany'sfiscalyearsendedDecember31ofeachstatedyear;*Fiscalyear2015inthisstatisticistheninemonthsfromApril1,2015toDecember31,2015.Effectivefromfiscalyear2015,Shiseidoand[...]

ReadmoreSource(s):ShiseidoRevenueofUnileverGroupfrom2011to2022,byregion(inmillioneuros)Unilever:revenue2011-2022,byregionUnitedKingdomUSAIndiaOthers70,00060,00050,00040,00030,00020,00010,000038,58134,51933,97741,15940,6318,26341,33439,7708,70239,51038,99838,84137,90135,8856,8725,6189,8644,9939,36312,1227,8343,98020127,9564,15720158,5328,3056,8893,69320117,0843,87220136,6843,85120143,81920163,84920173,67920183,50820192,3912020*2,44320212,498202220Description:In2022,therevenuegeneratedbyUnileverGroupintheUnitedStatesamountedtoapproximately12billioneuros,upfrom9.86billionregisteredayearearlier.Thissignifiesanincreaseofabout23percentincomparisontotheformeryear.In2022,thegroup'stotalrevenueamountedtojustover60billioneuros.ReadmoreNote(s):Worldwide;2011to2022;*Thesourceaddsthefollowingnote:"AspartofUnification,UnileverPLCbecamethesingleparentoftheGroupandtheUnitedKingdombecamethecountryofdomicile.BeforeUnification,thecountriesof[...]

ReadmoreSource(s):UnileverCHAPTER

04InternationaltradeBeautyandskincareproductsexportsintheAsia-Pacificregionin2022,bycountryorterritory(billionU.S.dollars)CosmeticsexportsAPAC2022,bycountryExportinbillionU.S.dollars012345678SouthKoreaSingaporeJapan6.76.25HongKongChina3.82.8ThailandAustraliaTaiwan0.680.570.3722Description:In2022,SouthKoreaexportedcosmeticsamountingto6.7billionU.S.dollars,thesecondintheworldafterFrance.ThenextbiggestcosmeticsexporterintheAsia-PacificregionwasSingapore,with6.2billionU.S.dollarsofbeautyandskincareproductsexportsin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):WTExBeautyandskincareproductsimportsintheAsia-Pacificregionin2022,bycountryorterritory(millionU.S.dollars)CosmeticsimportsAPAC2022,bycountryImportinmillionU.S.dollars8,000

10,00002,0004,0006,00012,00014,00016,00018,00020,000ChinaHongKongSingaporeMacao18,014.526,214.793,078.752,399.66Japan1,497.89AustraliaSouthKoreaTaiwan974.98922.68856.91697.67597VietnamThailandMalaysiaIndia523.9463.38329.5Indonesia23Description:In2022,Chinaimportedcosmeticsamountingtoover18billionU.S.dollars,thehighestimportvalueintheworld.ThenextbiggestcosmeticsimporterintheAsia-PacificregionwasHongKong,withover6.2billionU.S.dollarsofbeautyandskincareproductsimportsin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):WTExExportvalueofpersonalcareandcosmeticsproductsfromChinafrom2015to2022(inbillionU.S.dollars)Exportvalueofcosmetics,personalcare,andcosmeticsproductsfromChina2015-20226545.634.854.2432.772.472.0321.651.68102015201620172018201920202021202224Description:In2022,theexportvalueofbeautyproductsfromChinavaluedat5.63billionU.S.dollars,increasingfrom4.85billionU.S.dollarsinthepreviousyear.Inthesameyear,Chinaexportedaroundonemillionmetrictonsofpersonalcareandbeautyproductsglobally.ReadmoreNote(s):China;2015to2022Source(s):AskCIConsulting;ChinaCustomsValueofcosmeticsexportedfromSouthKoreafrom2014to2021(intrillionSouthKoreanwon)CosmeticsexportvalueSouthKorea2014-202110.518.947.616.895.594.852.931.92014201520162017201820192020202125Description:CosmeticexportsfromSouthKoreahavegreatlyincreasedinrecentyearsandamountedtoaround10.51trillionSouthKoreanwon(about9.2billionU.S.dollarsaccordingtothesource)asof2021.ThankstotheglobalpopularityofK-beauty,boththeproductionandexportsofSouthKoreancosmeticshavegrown.ReadmoreNote(s):SouthKorea;2014to2021Source(s):MFDS(SouthKorea)ExportvalueofcosmeticsinJapanfrom2013to2022(inbillionJapaneseyen)ExportvalueofcosmeticsinJapan2013-2022800700600500400300683.85645.9561.56481.5429.88294.02215.152016200167.552015124.3112.1520131000201420172018201920202021202226Description:In2022,theexportvalueofcosmeticsfromJapanamountedtoaround646billionJapaneseyen.Thecosmeticsexportsgrewsteadilywithinthelastdecade,withmajorimportersbeingneighboringregionslikeTaiwan,SouthKorea,andChina.Theyear2022representedthefirstyearwithadeclineinexportvalue.ReadmoreNote(s):Japan;2013to2022Source(s):JapanCustomsExportvalueofcosmetics,toiletries,andessentialoilsfromIndiafromfinancialyear2016to2023(inmillionU.S.dollars)Exportvalueofcosmetics,toiletries,andessentialoilsIndia2016-20233,0002,5002,7152,2851,9012,0001,5001,0005001,8481,8531,8011,5671,4720FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY202327Description:Theexportvalueofcosmetics,soap,andtoiletries,andessentialoilsfromIndiaamountedtonearly2.7billionU.S.dollarsinthefinancialyear2023.Thiswasasignificantincreasecomparedtothepreviousfiscalyear.

ReadmoreNote(s):India;FY2015toFY2023Source(s):DGCI&S(CHEMEXCIL)CHAPTER

05UsersUsageofpersonalcareproductsintheAsia-Pacificregionin2023,bycountryandtypeUsageofpersonalcareproductsAPAC2023,bycountryandtypeDecorative

cosmetics(makeup,

lipsticks,

nailpolish,

etc.)Hair

care

and

hair

stylingproductsOraland(toothpaste,

mAustraliaChina33%34%40%36%38%30%32%31%21%25%30%56%55%57%57%51%44%62%54%42%55%56%HongKongIndiaIndonesiaJapanMalaysiaNewZealandPakistanPhilippinesSingapore29Description:Accordingtoasurveyfrom2023,47percentofrespondentsinVietnamregularlyuseddecorativecosmeticssuchasmakeupandnailpolish.Incomparison,21percentofrespondentsinPakistanregularlyuseddecorativecosmeticsin2023.

ReadmoreNote(s):Asia,APAC;July2022toJune2023;97,732respondents;18-64years;ResidentialonlinepopulationSource(s):ConsumerInsightsShareofconsumerswhopurchasecologneorperfumeinSoutheastAsiain2023,byselectedcountryShareofconsumerswhobuyperfumeSEA2023,bycountry70%60%50%40%30%20%10%0%PhilippinesMalaysiaVietnamThailandMyanmarIndonesia30Description:Accordingtoa2023surveyconductedamongSoutheastAsiancountries,over65percentoftherespondentsinthePhilippinespurchasedcolognesorperfumeregularly.Incomparison,lessthaneightpercentoftherespondentsinIndonesiaregularlyboughtperfumesasofJanuary2023.ReadmoreNote(s):Asia;January2023;7,082respondents;18yearsandolderSource(s):StandardInsightsShareofconsumerswhopurchasehaircareproductsinSoutheastAsiain2023,byselectedcountryShareofconsumerswhobuyhaircareproductsSEA2023,bycountry60%50.49%50%42.86%40%36.63%33.17%30%20%10%0%26.32%1.99%PhilippinesMalaysiaThailandMyanmarVietnamIndonesia31Description:Accordingtoa2023surveyconductedamongSoutheastAsiancountries,overhalfoftherespondentsinthePhilippinespurchasedhaircareproductsregularly.Incomparison,lessthantwopercentoftherespondentsinIndonesiaregularlyboughthaircareproductsasofJanuary2023.ReadmoreNote(s):Asia;January2023;7,082respondents;18yearsandolderSource(s):StandardInsightsShareofconsumerswhopurchaseskincareproductsinSoutheastAsiain2023,byselectedcountryandtypeShareofconsumerswhobuyskincareproductsSEA2023,bycountryandtypeIndonesiaMalaysiaPhilippinesMyanmarThailandVietnam80%70%60%50%40%30%20%10%0%FacewashFacialcreamMoisturizerSunscreenFacialmask32Description:Accordingtoa2023surveyconductedamongSoutheastAsiancountries,over70percentoftherespondentsinMalaysiapurchasedfacialcleansersregularly.SunscreenwasalsoapopularskincareproductamongsurveyedMalaysians,withover44percentoftherespondentsusuallybuyingtheproduct.Incomparison,lessthansixpercentoftherespondentsinIndonesiaregularlyboughtsunscreenasofJanuary2023.ReadmoreNote(s):Asia;January2023;7,082respondents;18yearsandolderSource(s):StandardInsightsCHAPTER

06ConsumerpreferenceShareofconsumerswhowereimpactedbytheincreaseinpriceforpersonalcareandhealthinAsiaasofMarch2023,bycountryorterritoryImpactofthepriceincreaseofpersonalcareandhealthAsia2023.bycountryShareofrespondents0%10%20%30%40%50%60%MalaysiaChina52%51%50%PhilippinesVietnamIndia45%45%SingaporeIndonesiaHongKongThailandTaiwan41%36%35%33%29%SouthKoreaJapan14%9%34Description:InasurveyconductedbyRakutenInsightinMarch2023,aroundhalfoftherespondentsinMalaysia,China,andthePhilippineswereimpactedbytheincreaseinpriceofpersonalcareandhealthproductsandservices.Incomparison,ninepercentoftherespondentsinJapanwereimpactedbythepriceincreaseofpersonalcareandhealthasofMarch2023.ReadmoreNote(s):Asia;March9to31,2023;108,553respondents;16yearsandaboveSource(s):RakutenInsightCriteriaforselectingbodycareandcosmeticproductsinselectedAsia-Pacificcountriesin2023CriteriaforselectingpersonalcareproductsAPAC2023,bycountryChina10%42%26%41%14%22%36%17%24%47%27%14%20%Australia18%39%19%26%47%16%19%14%19%49%20%7%South

Korea5%India20%58%21%32%28%24%43%28%24%67%25%18%38%Japan3%AnimalwelfareBrand29%11%24%36%12%17%6%19%13%11%42%6%HabitIngredientsLowpriceNouseofenvironmentallyharmfulrawmaterialsOrganic/naturalcosmeticsPackaging7%8%Promisedeffects18%47%16%5%16%40%8%QualityRecommendationsoffriends/acquaintancesResource-savingproductionReviews3%23%25%13%35Description:Accordingtoasurveyfrom2023,themaincriterionforselectingbodycareandcosmeticproductswasqualityforconsumersinChinaandIndia.Incomparison,skincompatibilitywasthemostpopularcriterionforrespondentsinSouthKorea,andlowpricewasmostsoughtafterinJapanandAustralia.ReadmoreNote(s):Asia,APAC;2023;76,823respondents;18-64years;ResidentialonlinepopulationSource(s):ConsumerInsightsShareofconsumerswhoboughtcosmeticsandbeautyproductsonsocialmediainAsiain2023,bycountryandagegroupCosmeticsandbeautyproductpurchasesonsocialmediaAsia2023,bycountryandage16-2461%39%65%34%44%40%48%52%31%54%47%54%25-3456%40%60%49%44%52%50%52%36%55%44%55%35-4464%31%49%50%40%43%41%43%35%47%34%48%45-5434%27%39%46%35%39%34%39%31%42%28%41%55+34%14%32%43%23%33%20%30%24%35%20%30%ChinaHongKongIndonesiaIndiaJapanSouthKoreaMalaysiaPhilippinesSingaporeThailandTaiwanVietnam36Description:AccordingtoasurveyconductedbyRakutenInsightinFebruary2023,65percentofrespondentsfromIndonesiaagedbetween16and24yearsusedsocialcommercetopurchasecosmeticsandbeautyproducts.40percentofthethesameagedrespondentsinSouthKoreahaspurchasedbeautyproductsonsocialmediaasofFebruary2023.ReadmoreNote(s):Asia;February9to28,2023;100,935respondents;16yearsandolderSource(s):RakutenInsightPreferencetoshoponlineorofflineforbeautyandcareproductsinSoutheastAsiain2023,byselectedcountryPurchasepreferenceforbeautyandcareproductsSEA2023,bycountryOnlineOffline11.4%BothNopreference8.81%100%90%80%70%60%50%40%30%20%10%0%6.13%8.5%12.85%16.91%14.73%15.31%22.93%21.72%17.72%23.86%40.74%48.45%52.81%53.82%56.91%56.21%30.2%21.51%18.07%15.66%13.33%11.44%IndonesiaThailandVietnamMalaysiaMyanmarPhilippines37Description:Accordingtoa2023surveyconductedamongSoutheastAsiancountries,over30percentoftherespondentsinIndonesiapreferredtoshoponlineforbeautyandcareproducts.However,in-storeshoppingwasthemostpreferredwaytoshopforbeautyandcarep