香港酒店行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSHotelindustryinHongKongCHAPTER

01TourismindustryoverviewRevenuefrominternationaltourisminHongKongfrom2010to2021(inbillionU.S.dollars)HongKong'srevenuefrominternationaltourism2010-20214539.484036.1135.835.273531.7131.2131.43027.0426.3725201510521.692.861.7702010201120122013201420152016201720182019202020213Description:In2021,thesecondyearofCOVID-19pandemic,about1.8billionU.S.dollarsweregeneratedfrominternationaltourisminHongKong,aroundonebillionU.S.dollarslessthaninthepreviousyear.Beforethepandemicandtravelrestrictions,internationaltouristsinHongKongspentannuallyatleast15timesmorethanin2021.ReadmoreNote(s):HongKong;2010to2021Source(s):HKTB;IMF;UNWTOShareofinboundtourismexpenditureinHongKong'sGDPfrom2010to2021InboundtourismexpenditureoverGDPinHongKong2010-202118%15.9%15.4%16%14%12%10%8%14.1%13.7%13.3%11.9%11.8%11.7%11.2%9%6%4%2%0.8%20200.5%20210%20102011201220132014201520162017201820194Description:In2021,thesecondyearofCOVID-19pandemic,theexpenditureofinboundtouristsaccountedforonlyaround0.5percentofHongKong'sGDP,indicatingadecreasefromninepercentin2019.Incomparison,outboundtourismexpenditureaccountedforaround0.9percentoftheGDPin2021.ReadmoreNote(s):HongKong;2010to2021Source(s):UNWTONumberofvisitorarrivalsinHongKongfrom2012tothe1sthalfof2023(inmillions)NumberofvisitorarrivalsHongKong2012-H120237065.1560.8459.3158.476056.6555.9154.348.625040302010010.133.570.60.0920122013201420152016201720182019202020212022H120235Description:In2022,thenumberofinternationalvisitorarrivalstoHongKongamountedtoapproximately605,000.Inthefirstsixmonthsof2023,thearrivalnumberssurgedtoovertenmillion.However,thiswasstillasignificantdecreasefromaround56millionin2019.ReadmoreNote(s):China,HongKong;2012toH12023Source(s):CensusandStatisticsDepartmentHongKong;HKTBNumberofovernightvisitorarrivalsinHongKongfrom2012tothe1sthalfof2023(inmillions)NumberofovernightvisitorsinHongKong2012-H12023353029.2627.7727.8826.6926.5525.6623.7723.752520151056.581.360.60.09020122013201420152016201720182019202020212022H120236Description:In2022,thenumberofvisitorswhostayedovernightinHongKongamountedtoaround600thousand.Inthefirstsixmonthsof2023,theovernightvisitornumbersinHongKongsurgedtoover6.5million.Thiswasstillaconsiderabledecreasefrom23.8millionvisitorsin2019.ReadmoreNote(s):HongKong;2012toH12023Source(s):HKTBNumberofvisitorarrivalsinHongKongin2022,bygeographicorigin(in1,000s)NumberofvisitorarrivalsinHongKong2022,byregionoforiginVisitorarrivalsinthousands200

3000100400500600700Total604.56MainlandChina375.13SouthandsoutheastAsia78.49Americas41.7439.22EuropeTaiwan24.2515.66NorthAsiaAustralia,NewZealandandSouthPacific14.5310.22MacaoMiddleEastAfrica2.792.537Description:ThisstatisticshowsthenumberofvisitorarrivalsinHongKongin2022,byregionoforigin.Thatyear,about375thousandvisitorsfrommainlandChinaarrivedinHongKong,accountingforthemajorityofthetotal605thousandvisitorarrivals.

ReadmoreNote(s):HongKong;2022Source(s):CensusandStatisticsDepartmentHongKongMonthlynumberofvisitorarrivalsinHongKongfromAugust2019toAugust2023(in1,000s)NumberofmonthlyvisitorarrivalsinHongKong2019-20234,5004,0003,5003,0002,5002,0001,5001,00050008Description:InAugust2023,thenumberofvisitorarrivalsinHongKongamountedtoapproximatelyfourmillion.Thenumberofarrivalshaddroppeddramaticallyinthebeginningof2020duetotheCOVID-19pandemic.Alreadyin2019,theHongKongprotestshadaconsiderablenegativeeffectontouristarrivals.Thenumberofarrivalsstartedreboundingbymid-2022.ReadmoreNote(s):HongKong;August2019toAugust2023Source(s):CensusandStatisticsDepartmentHongKong;HKTBCHAPTER

02HotelindustryoverviewLeadinghotelandresortcompaniesworldwidein2023,bymarketvalue(inbillionU.S.dollars)Marketvalueofbiggestglobalhotelandresortcompanies2023MarketvalueinbillionU.S.dollars2001030405060MarriottInternationalInc.(UnitedStates)53.6LasVegasSandsCorp.(UnitedStates)HiltonWorldwideHoldings.(UnitedStates)GalaxyEntertainmentCorp.(HongKong)MGMResortsInternational(UnitedStates)CaesarsEntertainment(UnitedStates)47.138.33015.714.310Description:Whenlookingattheleadinghotelandresortchainsbymarketvalue,asrankedbyForbesinits"Global2000"listofthelargestcompaniesworldwide,MarriottInternationalInc.cameoutontop.Thehotelchainaccountedforamarketvalueofapproximately53.6billionU.S.dollarsin2023.Meanwhile,secondintherankingwascompetitorLasVegasSandsCorp.at47.1billionU.S.dollars.ReadmoreNote(s):Worldwide;asofMay5,2023;includescompaniesrankedinForbes'"Gobal2000"Source(s):ForbesYear-on-yearrateofchangeinrealGDPofaccommodationandfoodservicesinHongKongfrom2012to2022GDPgrowthofaccommodationandfoodservicesinHongKong2012-202230%20%10%22.6%5.9%3.6%1.8%2.2%2%0.5%-1.9%0%-10%-20%-30%-40%-50%-11.7%-13%-44.8%20202012201320142015201620172018201920212022*11Description:Thisstatisticshowstheyear-on-yearpercentageofchangeinrealGDPofaccommodationandfoodservicesinHongKongfrom2012to2022.Inthefirstthreequartersof2022,theaccommodationandfoodservicesectorinHongKonghadaGDPgrowthof-13percent.ReadmoreNote(s):HongKong;2012to2022;*Thefiguredoesnotincludedatafromthe4thquarteroftheyear.Figuresforearlieryearshavebeentakenfrompreviouspublications.Accommodationservicescoverhotels,guesthouses,boardinghousesand[...]

ReadmoreSource(s):CensusandStatisticsDepartmentHongKongNumberofemployeesinaccommodation*andfoodservicesinHongKongfrom2015to2022,bygenderNumberofemployeesinhotelandfoodservicesinHongKong2015-2022,bygenderMaleFemale180,000161,636154,646160,000140,000120,000100,00080,00060,00040,00020,0000152,242150,884149,771145,981142,183132,385132,642130,637129,625128,859126,068111,344112,323106,4962015201620172018201920202021202212/statistics/871485/employees-in-accommodation-food-services-by-gender-in-hong-kongBytheendof2022,thereweremorethan112thousandmalesandapproximately146thousandfemalesworkinginaccommodationandfoodservicesinHongKong.Thenumberofemployeesofbothgendersincreasedcomparedtothepreviousyear.ReadmoreNote(s):2015to2022;*Accommodationservicessectorcovershotels,guesthouses,boardinghouses,andotherestablishmentsprovidingshorttermaccommodation.

ReadmoreSource(s):CensusandStatisticsDepartmentHongKongNumberofemploymentvacanciesinaccommodation*andfoodservicesinHongKongfrom2015to2022NumberofjobvacanciesinaccommodationandfoodservicesinHongKong2015-202216,00013,91113,90714,00012,00010,0008,0006,0004,0002,000013,36013,2027,7006,9594,86220192,401202020152016201720182021202213Description:Bytheendof2022,thenumberofemploymentvacanciesinaccommodationandfoodservicesinHongKongincreasedto7,700.Thenumberofpeopleemployedintheindustryhasalsoincreasedcomparedtothepreviousyear.

ReadmoreNote(s):HongKong;2015to2022;*Accommodationservicessectorcovershotels,guesthouses,boardinghouses,andotherestablishmentsprovidingshorttermaccommodation.

ReadmoreSource(s):CensusandStatisticsDepartmentHongKongNumberofalltypesofhotelsandguesthousesinHongKongfrom2012to2022TotalnumberofhotelsandguesthousesinHongKong2012-2022HotelsGuesthouses2,0001,8001,6001,4001,2001,0001,5201,5071,4621,4131,4691,4641,3531,3561,20580060040020001,0749683033113193192772912442532632112252012201320142015201620172018201920202021202214Description:ThenumberofalltypesofhotelsandguesthousesinHongKonghasshownagrowingtrendbetween2012and2022.Asof2022,thetotalnumberofhotelsinHongKongreached319.TheCOVID-19pandemichadonlyaminoreffectonthetotalnumberofhotelsandguesthousesinHongKong.ReadmoreNote(s):HongKong;2012to2022Source(s):CensusandStatisticsDepartmentHongKongNumberofroomsinalltypesofhotelsandguesthousesinHongKongfrom2012to2022TotalnumberofhotelandguesthouseroomsinHongKong2012-2022HotelsGuesthouses12,271120,000100,00011,90088,614202111,48989,205202212,27486,700202012,70284,089201912,52681,465201812,43874,868201680,00060,00040,00020,000011,71273,846201510,71272,7219,5828,73178,93570,01767,394201220132014201715Description:ThenumberofalltypesofhotelandguesthouseroomsinHongKonghasshownaconstantgrowingtrendbetween2012and2022.Asof2022,thetotalnumberofhotelroomsinHongKongamountedtoaround89thousand.TheCOVID-19pandemichadonlyaminoreffectonthetotalamountofhotelandguesthouseroomsinHongKong.ReadmoreNote(s):HongKong;2012to2022Source(s):CensusandStatisticsDepartmentHongKongNumberofhotelsinHongKongasofDecember2022,bytarifflevel*NumberofhotelsinHongKong2022,bytarifflevelNumberofhotels050100150200250300350AllhotelsHightariffAhotelsHightariffBhotelsMediumtariffhotelsUnclassified319411141283616Description:ThisstatisticshowsthenumberofhotelsinHongKongasofDecember2022,bytarifflevelofhotel.Asofthatdate,therewere41hightariffAhotelsinHongKong,whereasthenumberofhightariffBhotelswas114.ReadmoreNote(s):HongKong;December2022;*AccordingtoHKTB,"HighTariffA"hotelshaveacompositescorebetween3.00and3.99accordingtotheHongKongTourismBoardclassificationsystem,wherethescoreisbasedonfacilities,[...]

ReadmoreSource(s):CensusandStatisticsDepartmentHongKong;HKTBNumberofhotelroomsinHongKongasofDecember2022,bytarifflevel*NumberofhotelroomsinHongKong2022,bytarifflevelNumberofhotelrooms010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000AllhotelsHightariffAhotelsHightariffBhotelsMediumtariffhotelsUnclassified89,20521,47534,34227,3626,02617Description:ThisstatisticshowsthenumberofhotelroomsinHongKongasofDecember2022,bytarifflevelofhotel.Asofthatperiod,thenumberofhotelroomsinhightariffAhotelsinHongKongwasaround21,500.

ReadmoreNote(s):HongKong;December2022;*AccordingtoHKTB,"HighTariffA"hotelshaveacompositescorebetween3.00and3.99accordingtotheHongKongTourismBoardclassificationsystem,wherethescoreisbasedonfacilities,[...]

ReadmoreSource(s):CensusandStatisticsDepartmentHongKong;HKTBAveragehotelroomrateinHongKongfromDecember2018toNovember2021,bytarifflevel(inU.S.dollars)AveragehotelroomrateinHongKong2018-2021,bytarifflevelRateinU.S.dollarsNov2021100Dec2019Dec2018150050200250246300183HightariffAhotelsHightariffBhotelsMediumtariffhotelsAllhotels2768496151646210211013517618Description:ThisstatisticillustratestheaveragehotelroomrateinHongKonginDecember2018and2019andNovember2021,bytarifflevelofhotel.InNovember2021,theroomrateofhightariffAhotelsinHongKongwasaround183U.S.dollars.Thatyear,theroomratesdecreasedduetotheCOVID-19pandemic.ReadmoreNote(s):HongKong;December2018toNovember2021Source(s):HKTB;HKTDCCHAPTER

03TravelaccommodationoccupancyAverageoccupancyrateofhotelsinselectedmajorcitiesworldwidein2020Averageoccupancyrateofhotelsworldwide2020,bycityAveragehoteloccupancyrate30%

40%0%10%20%50%60%70%80%SingaporeAucklandShanghaiDubaiLosAngelesNewYorkMiami71%58%50%49%49%47%46%BeijingLagosMelbourneMumbaiSydney42%42%42%42%42%NewDehli41%20Description:Duetothecoronavirus(COVID-19)pandemic,theaveragehoteloccupancyratein2020wasgreatlyreduced;however,notallmajorcitiesexperiencedthesamelackofindustry.Withanaverageoccupancyrateof71percent,Singaporeenjoyedthehighestaverageoccupancyratein2020whencomparedtoselectedmajorcitiesworldwide.ReadmoreNote(s):Worldwide;2020;averageoccupancyratein2020Source(s):CoStar;STRGlobalHoteloccupancyrateinHongKongfrom2012to2022AveragehoteloccupancyrateinHongKong2012-2022100%91%90%89%89%89%90%80%70%60%50%40%87%86%79%66%63%46%2012201320142015201620172018201920202021202221Description:TheaveragehoteloccupancyrateinHongKongshowssomefluctuationsfrom2012to2022.Asof2022,thehoteloccupancyrateofallHongKonghotelswasaround66percent,upfromapproximately63percentinthepreviousyear.In2019,theHongKongprotestshadalreadyledtoadecreaseintouristnumbersandalowoccupancyrate.ReadmoreNote(s):HongKong;2012to2022Source(s):CensusandStatisticsDepartmentHongKongGuesthouseoccupancyrateinHongKongfrom2015to2022GuesthouseoccupancyrateinHongKong2015-202290%85%80%79%77%80%70%60%50%40%30%20%10%0%69%63%60%46%2015201620172018201920202021202222Description:TheoccupancyrateoftheguesthousesinHongKongfluctuatedinthepastyears.In2022,theroomoccupancyrateofguesthousesinHongKongwasaround60percent,showingaslightdecreasefrom63percentinthepreviousyear.

ReadmoreNote(s):HongKong;2015to2022Source(s):CensusandStatisticsDepartmentHongKong;HKTBAveragemonthlyhoteloccupancyrateinHongKongfromAugust2019toAugust2023MonthlyhoteloccupancyrateinHongKong2019-2023100%90%80%70%60%50%40%30%20%23Description:AveragehoteloccupancyinHongKonghasbeenseverelyhitbytheCOVID-19pandemic.AsofAugust2023,thehoteloccupancyrateofallsurveyedHongKonghotelsrangedataround87percent.In2019,theHongKongprotestshadalreadyledtoadecreaseintouristnumbersandalowoccupancyrate.ReadmoreNote(s):HongKong;August2019toAugust2023Source(s):CensusandStatisticsDepartmentHongKong;HKTBAveragehotelandguesthouseoccupancyrateinHongKongfrom2019to2022,byhoteltariffHoteloccupancyrateinHongKong2019-2022,byhoteltariffOccupancyrate2021

202040%202230%201950%0%10%20%60%56%70%80%90%45%HightariffAhotelsHightariffBhotelsMediumtariffhotelsAllhotelsonaverageGuesthouses24%74%72%65%45%79%66%73%62%82%66%63%46%79%60%63%46%69%24Description:In2022,thehotelsinHongKonghadanoccupancyrateof66percentonaverage,indicatinganincreasefrom63percentcomparedinthepreviousyear.HightariffBhotelsachievedthebestoccupancyrateandhightariffAhotelsthelowest.TheHongKongprotestsin2019hadalreadyledtoadecreaseinthenumberoftouristsandacomparativelylowoccupancyrate.ReadmoreNote(s):HongKong;2019to2022Source(s):CensusandStatisticsDepartmentHongKong;HKTBCHAPTER

04CustomerbehaviorLeadingpurposesforusingonlinetravelagenciesinHongKongasofJune2023LeadingusesofonlinetravelagenciesinHongKong2023Shareofrespondents0%

10%20%30%40%38%50%60%70%66%80%90%85%TobookaccommodationTopurchaseflight/train/busticketsTobookothertravelservices(e.g.sightseeingtours,tourguides,admissiontickets,restaurantreservations,etc)Tobookapackageholiday30%Forresearchingmytrip(tocomparepricesetc)butIdidnotbookorpurchaseanythingthroughit30%TorentacarOthers18%1%26Description:AccordingtoasurveybyRakutenInsightontheusageofonlinetravelagenciesinHongKongconductedinJune2023,85percentoftherespondentsstatedbookingaccomodationastheirmainreasonforusinganonlinetravelagent.Mostoftherespondentsbookedtheiraccomodationseveralmonthsbeforethetrip.ReadmoreNote(s):HongKong;June12to30,2023;2,891respondents;16yearsandolder;onlyamongthosewhosaidtheyhadusedanonlinetravelagencybeforeSource(s):RakutenInsightMostpopularonlinetravelagenciesamongconsumersinHongKongasofJune2023Leadingonlinetravelagencie