悉尼旅游行业市场前景及投资研究报告-培训课件外文版2024.6悉尼影剧院堪培拉新西兰

INDUSTRIES

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MARKETSTourisminSydneyCHAPTER

01OverviewNumberofinternationalvisitorarrivalstoAustraliafromfinancialyear2010to2023(inmillions)NumberofinternationalvisitorstoAustraliaFY2010-20231098.68.377.987.2676.616.236.25.8465432105.565.465.435.271.110.14201020112012201320142015201620172018201920202021202220233Description:Between2010and2019,therewasacontinuousupwardtrendinthenumberofinternationalvisitorsarrivinginAustralia.However,theoutbreakofthecoronaviruspandemicinthemiddleofthe2020financialyearsawinternationalvisitorstoAustraliadropto6.2millionvisitorsfrom8.6millioninfinancialyear2019.Withlockdownsandtravelrestrictionsallaroundtheworld,thistrendcontinuedintofinancialyear2021,withinternationalvisitorstoAustraliaonlyataround140[...]ReadmoreNote(s):Australia;FY2010toFY2023;internationalvisitorsaged15yearsorolderSource(s):TourismResearchAustraliaLeadingdestinationsvisitedbyinternationalvisitorarrivalstoAustraliain2023(in1,000s)LeadingdestinationsvisitedbyinternationalarrivalstoAustralia2023Numberofvisitorsinthousands1,000

1,50005002,0002,5003,0003,500Sydney(NSW)Melbourne(VIC)3,169.241,947.08Brisbane(QLD)1,156.02Perth(WA)740.74612.37GoldCoast(QLD)TropicalNorth(QLD)Adelaide(SA)457.56392.22307.9257.47180.08SunshineCoast(QLD)NorthCoast(NSW)HobartandtheSouth(TAS)Canberra(ACT)178.53165.99156.04Hunter(NSW)Whitsundays(QLD)4Description:SydneywastheleadingdestinationinAustraliavisitedbyinternationalarrivalsintothecountryintheyearendedDecember2023,withover3.1millionvisitorsrecordedinthecapitalofNewSouthWales.Melbournecameinsecond,followedbyBrisbane,Perth,andQueensland'sGoldCoast.ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):TourismAustraliaNumberofdomesticovernightvisitorsinAustraliafrom2014to2023(inmillions)NumberofdomesticovernightvisitorsAustralia2014-2023140120100117.45112.58108.21104.8298.4890.7487.5284.4882.0780604020072.5120142015201620172018201920202021202220235Description:Around112milliondomesticovernightvisitorswererecordedinAustraliaintheyearendedDecember2023,markingarisefromthepreviousyear.Withinthegivenperiod,thehighestnumberofdomesticovernighttripsweremadein2019,withover117millionvisitorsthatyear.ReadmoreNote(s):Australia;2014to2023;yearendedDecemberSource(s):TourismResearchAustraliaLeadingdestinationsvisitedbydomesticovernightvisitorsinAustraliain2023(in1,000s)LeadingdestinationsofdomesticovernightvisitorsAustralia2023Numberofvisitorsinthousands02,0004,0006,0008,00010,00012,000Sydney(NSW)Melbourne(VIC)10,86710,257Brisbane(QLD)7,325NorthCoast(NSW)SouthCoast(NSW)Hunter(NSW)5,6324,8264,800Perth(WA)4,4584,1934,137SunshineCoast(QLD)GoldCoast(QLD)Canberra(ACT)3,2983,205Australia'sSouthWest(WA)Adelaide(SA)Central(NSW)HighCountry(VIC)QueenslandCountry(QLD)3,0302,9662,6222,5486Description:ThetopdestinationvisitedbydomesticovernightvisitorsinAustraliaintheyearendedDecember2023wasSydney,withovertenmillionvisitorsrecordedthatyear.MelbourneandBrisbanewerealsoverypopulardestinationsamongdomesticovernighttourists,followedbyfamousbeachandsurfingspots,NSW'sNorthandSouthCoast.ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):TourismResearchAustraliaNumberofdomesticdayvisitorsinAustraliafrom2014to2023(inmillions)NumberofdomesticdayvisitorsAustralia2014-2023300250248.35216.21205.34201.41193.31189.5820015010050181.96175.88164.19160.47020142015201620172018201920202021202220237/statistics/1461089/australia-number-of-domestic-day-visitorsThenumberofdomesticdayvisitorsacrossAustraliarosetoaround216millionintheyearendedDecember2023,fromjustover200millionin2022.Thehighestdomesticdayvisitationnumberswererecordedin2019,atover248millionvisitors.

ReadmoreNote(s):Australia;2014to2023;yearendedDecemberSource(s):TourismResearchAustraliaLeadingdestinationsvisitedbydomesticvisitorsondaytripsinAustraliain2023(in1,000s)LeadingdestinationsofdomesticvisitorsondaytripsAustralia2023Numberofvisitorsinthousands5,000

10,000015,00020,00025,00030,000Sydney(NSW)Melbourne(VIC)25,11721,258Brisbane(QLD)17,354Perth(WA)15,524Hunter(NSW)GoldCoast(QLD)7,5197,439SouthCoast(NSW)7,347NorthCoast(NSW)6,712SunshineCoast(QLD)Peninsula(VIC)6,5776,039Adelaide(SA)5,236YarraValleyandtheDandenongRanges(VIC)GeelongandtheBellarine(VIC)CentralCoast(NSW)QueenslandCountry(QLD)4,9284,5334,1034,0828Description:ThetopdestinationvisitedbydomesticvisitorsondaytripsinAustraliawasSydney,withover25millionvisitorsrecordedintheyearendedDecember2023.MelbourneandBrisbanewerealsoverypopulardestinationsamongdomesticdayvisitors,aswellasPerthandHunter.ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):TourismResearchAustraliaMonthlynumberofpassengervisitorsatSydneyAirportinAustraliafromFebruary2019toDecember2023,bypassengertype(inmillions)NumberofvisitorsatSydneyAirportAustraliaFeb2019-Dec2023,bypassengertypeDomesticInternational3.02.52.01.51.00.50.09Description:InDecember2023,SydneyKingsfordSmithInternationalAirportinAustraliasawatotalofalmost2.1milliondomesticpassengerspassthroughtheairport.Thiswasareductionofaround11.2percentonthetotalnumberofdomesticpassengersinthecorrespondingperiodof2019,achangethatcontinuestobeinfluencedbythenovelcoronavirusoutbreakthatbeganattheendof2019andsubsequenttravelrestrictionsfromearlyFebruary2020onwards.

ReadmoreNote(s):Australia;February2019toDecember2023Source(s):Sydney(KingsfordSmith)AirportCHAPTER

02InternationalvisitationNumberofinternationalvisitorarrivalstoNewSouthWales,Australiain2023,byregionorcityvisited(in1,000s)NumberofinternationalvisitorsNSWAustralia2023,byregionvisitedNumberofvisitorsinthousands1,000

1,50005002,0002,5003,0003,500SydneyNorthCoastNSWHunter3,169.24257.47165.99139.7971.73SouthCoastNSWBlueMountainsCentralCoastNSWCentralNSW41.5840NewEnglandNorthWestCapitalCountryRiverina31.5828.4627.6423.6519.48TheMurraySnowyMountainsOutbackNSW

11.311Description:SydneywastheleadingdestinationinNewSouthWalesvisitedbyinternationalarrivalstoAustraliaintheyearendedDecember2023,withover3.1millionvisitorsrecordedinthecapitalofNewSouthWales.NewSouthWales'NorthCoastandHunterwerethenextmostprevalentdestinationsofinternationalvisitorstothestate.ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):TourismAustraliaNumberofinternationalvisitorarrivalstoSydney,Australiafrom2014to2023(in1,000s)NumberofinternationalvisitorsSydney,Australia2014-20234,5004,0004,090.564,106.043,964.63,652.713,5003,0002,5002,0001,5001,0005003,230.873,169.243,063.091,444.24780.81202097.15202102014201520162017201820192022202312Description:InternationalvisitorarrivalnumberstoSydney,AustraliarecoveredsignificantlyintheyearendedDecember2023,reachingoverthreemillionvisitors.Nevertheless,thisstillremainsbehindthefiguresrecordedatthepeakofSydney'sinternationalvisitoreconomyin2019,inwhichover4.1millioninternationalvisitorstookatriptothecity.Duringthegivenperiod,internationaltouristarrivalnumberstoSydneyplummetedtotheirlowestin2021,ataround97thousandarrivals.ReadmoreNote(s):Australia;2014to2023;yearendedDecemberSource(s):TourismAustraliaNumberofinternationalvisitorarrivalstoSydney,Australiain2023,bycountryofresidence(in1,000s)NumberofinternationalvisitorsSydney,Australia2023,bycountryofresidenceNumberofvisitorsinthousands150

200

250050100300350400450UnitedStatesNewZealandChina403.7343.55282.99279.22UnitedKingdomSouthKoreaIndia214.38163.08Japan116.27105.11SingaporeGermanyIndonesiaHongKongCanada90.6189.6382.5676.93FranceMalaysiaItaly61.0953.9927.1713Description:TouriststravelingfromtheUnitedStatesmadeupthelargestgroupofinternationalvisitorarrivalstoSydney,AustraliaintheyearendedDecember2023,withover403thousandvisitorsrecorded.InternationaltouristsfromNewZealandandChinawerethenextmostprevalenttouristgroupsenteringthecapitalofNewSouthWalesthatyear.ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):TourismAustraliaNumberofinternationalvisitorarrivalstoSydney,Australiain2023,bypurposeofvisit(in1,000s)NumberofinternationalvisitorsSydney,Australia2023,bypurposeofvisit1,6001,430.961,4001,200948.261,0008006004002000296.78203.65192.47Other97.12HolidayVisitingfriendsorrelativesBusinessEducationEmployment14Description:Justover1.4millioninternationaltripstoSydney,AustraliaweretakenforthepurposesofaholidayintheyearendedDecember2023.Thesecondmostcommonreasonforinternationalvisitorsenteringthecitywastovisitfamilyorfriends.

ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):TourismAustraliaCHAPTER

03DomesticvisitationNumberofdomesticvisitorstoSydney,Australiafrom2014to2023,bytypeoftrip(inmillions)NumberofdomesticvisitorsSydney,Australia2014-2023,bytypeoftripOvernighttripvisitorsDaytripvisitors4540353025201510528.1125.1222.5722.2520.6320.3819.2618.4819.414.8312.66201911.110.87202310.13201710.3820229.158.248.665.625.53020142015201620182020202116Description:Sydney,Australiawelcomedover10.8milliondomesticovernightvisitorsintheyearendedDecember2023.Thatsameyear,around25milliondomestictouriststookatriptothecityfortheday.DomesticvisitationtoSydneywithinthegivenperiodpeakedin2019,withover12milliondomesticovernighttouristsandover28milliondomesticdayvisitorstravelingtoNewSouthWales’capitalthatyear.ReadmoreNote(s):Australia;2014to2023;yearendedDecemberSource(s):DestinationNSW;TourismResearchAustraliaTripexpenditureofdomesticvisitorstoSydney,Australiafrom2014to2023,bytypeoftrip(inbillionAustraliandollars)DomesticvisitorexpenditureSydney,Australia2014-2023,bytypeoftripOvernighttripvisitorsDaytripvisitors1614121083.63.163.072.562.232.172.081.96611.4320239.951.554.0520219.398.831.743.32202047.396.496.25.8520201420152016201720182019202217Description:DomesticovernightvisitorstoSydney,Australiaspentover11.4millionAustraliandollarsintheyearendedDecember2023.Incomparison,domesticvisitorsondaytripstothecityspentaround3.6millionAustraliandollarsthatsameyear.

ReadmoreNote(s):Australia;2014to2023;yearendedDecemberSource(s):DestinationNSW;TourismResearchAustraliaNumberofdomesticovernightvisitorstoSydney,Australiain2023,bystateoforigin(in1,000s)NumberofdomesticovernightvisitorsSydney,Australia2023,bystateoforigin12,00010,0008,00010,8675,6486,0004,0002,00005,2194,5002,124VIC1,606QLD1,148790ACT699RegionalNSWSydneyTotalIntrastateOtherInterstate

TotalInterstateTotal18Description:Over10.8milliondomesticovernightvisitorswererecordedinSydney,AustraliaintheyearendedDecember2023,around5.6millionofwhichwereintrastatevisitors.ThehighestnumberofinterstatedomesticovernightvisitorstraveledfromthestateofVictoriatoSydneythatyear.ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):DestinationNSW;TourismResearchAustraliaNumberofdomesticovernightvisitorstoSydney,Australiafrom2014to2023,bypurposeofvisit(in1,000s)NumberofdomesticovernightvisitorsSydney,Australia2014-2023,bypurposeVisitingfriendsorrelativesHolidayBusinessOther14,00099212,00068874710,0008,0006,0004,0002,00007937784,2433,0356902,9533,8833,0146442,8316253,3632,6842,5822,3933,4095114911,3503,0592,4852,4002,2511,5882,2011,2232,3431,4742,28220214,47520193,59520183,75320223,88220233,45520163,57720173,25520153,0772014202019Description:Over3.8milliondomesticovernightvisitorstraveledtoNewSouthWales'capital,Sydney,AustraliatovisitfriendsandfamilyintheyearendedDecember2023.ThesecondmostprevalentreasonformakingtripstoSydneyamongdomesticovernightvisitorswasforholidaypurposes.ReadmoreNote(s):Australia;2014to2023;yearendedDecemberSource(s):DestinationNSW;TourismResearchAustraliaDistributionofdomesticovernightvisitorstoSydney,Australiain2022,byprecinctDomesticovernightvisitorstoSydney,Australia2022,byprecinctKingsCross4%Manly5%Bondi8%WesternSydney42%Chinatown10%TheRocks11%DarlingHarbour20%20Description:DomesticovernightvisitorstoWesternSydney,Australiaaccountedfor41percentofthetotaldomesticovernighttouriststoSydneyintheyearendedDecember2022.Sydney'sDarlingHarbourprecinctrepresentedaround20percentoftotaldomesticovernightvisitationthatsameyear.ReadmoreNote(s):Australia;2022;yearendedDecemberSource(s):DestinationNSW;TourismAustraliaDistributionoftravelpartytypesamongdomesticovernightvisitorstoSydney,Australiain2023DomesticovernightvisitortravelpartytypesSydney,Australia202345%42%40%35%30%25%20%15%10%5%21%18%11%0%SolotravelerAdultcoupleFriendsand/orrelativesFamilygroup21Description:ThemostcommontravelpartytypeamongdomesticovernightvisitorstoSydney,AustraliaintheyearendedDecember2023wassolotravelers,accountingfor42percentoftravelparties.AdultcoupleswerethenextmostprevalenttravelpartytypetoSydneythatyear.ReadmoreNote(s):Australia;2023;yearendedDecemberSource(s):DestinationNSW;TourismResearchAustraliaCHAPTER

04KeyattractionsandeventsNumberofovernightvisitorsattendingeventsinSydney,Australiainfinancialyear2023,byvisitortype(in1,000s)EventsattendanceofovernighttouriststoSydney,AustraliaFY2023,byvisitortype300240.4625020015010050181.168.440DomesticinterstateovernightvisitorsDomesticintrastateovernightvisitorsInternationalovernightvisitors23/statistics/1460858/australia-sydney-events-attendance-by-visitor-typeOver240thousanddomesticinterstateovernightvisitorsattendedeventsinSydney,AustraliaintheyearendedJune2023.Incomparison,around68thousandinternationalovernightvisitorswereinattendanceateventsinSydneythatsameyear.

ReadmoreNote(s):Australia;FY2023Source(s):DestinationNSW;NewSouthWalesGovernmentNumberofSydneyOperaHouseeventsattendeesinAustraliainfinancialyear2023,byevent(in1,000s)SydneyOperaHouseeventsattendanceAustraliaFY2023,byevent1,4001,2001,0008001,28069760037740018020073480BaduGilisailslightingattendanceChildren,families,andcreativelearningperformancesSydneyOperaHousetoursattendanceSydneyOperaHousePresentsperformancesattendanceResidentcompaniesperformancesattendanceSydneyOperaHouseperformingartseventstotalattendance*attendance24Description:Almost1.3millionpeopleattendedperformingartseventsattheSydneyOperaHouseinAustraliaintheyearendingJune2023.Ofthese1.3million,around697,000wentto'SydneyOperaHousePresents'performances,andover370,000attendedresidentcompanyperformances.Additionally,approximately180,000peopletookpartintoursoftheoperahousethatyear.ReadmoreNote(s):Australia;FY2023;*Includes'SydneyOperaHousePresents'performances,residentcompanyperformances,andotheruncategorizedperformingartsevents.

ReadmoreSource(s):TheSydneyOperaHouseNumberofvisitorstotheSydneyRoyalBotanicGardensinAustraliafromfinancialyear2017to2023(inmillions)SydneyRoyalBotanicGardensvisitationAustraliaFY2017-202365.445.435.225432104.444.342.662.56201720182019202020212022202325Description:Justshyof4.5millionpeoplevisitedSydney'sRoyalBotanicGardensinAustraliaintheyearendedJune2023.Thismarkedasignificantincreasefromthepreviousyear,inwhichonlyaround2.6millionpeoplevisitedthecity'sbotanicgardens.

ReadmoreNote(s):Australia;FY2017toFY2023Source(s):TheRoyalBotanicGardenNumberofVividSydneyattendeesin2023(in1,000s)VividSydneyfestivalattendanceAustralia20234,0003,5003,0002,5002,0001,5003,4801,0004595000151.3Averagedailyattendance(across23nights)OpeningweekendattendanceTotalattendance(across23nights)26Description:Over3.4millionpeopleattendedthe2023VividSydneyfestivalinAustraliabetweenMay26toJune17,2023.Around459thousandfestival-goerswererecordedfortheopeningweekend,makingitthelargestopeningweekendofthefestivalonrecord.VividSydneyisanannualfestivalheldinSydney,Australia,celebratingfood,creativity,music,art,andinnovation.ReadmoreNote(s):Australia;2023;VividSydneytookplacefromMay26toJune17,2023Source(s):DestinationNSW;NewSouthWalesGovernmentNumberofSydneyWorldPrideattendeesin2023(in1,000s)SydneyWorldPrideattendanceAustralia20231,2001,077.181,000802.378006004002000274.81Totalticketedeventattendance*TotalfreeeventattendanceTotalattendance27Description:OveronemillionpeopleattendedSydneyWorldPrideinAustraliabetweenFebruary17andMarch5,2023.Around800thousandpeopleattendedfreeSydneyWorldPrideevents,includingPrideAmplified,WorldPrideArts,WorldPrideSports,andSydneyWorldPrideandMardiGrasOfficialevents.Additionally,over270,000ticketsweresoldandissuedforpaideventsorganizedbySydneyWorldPride.SydneyWorldPrideisoneofthelargestLGBTQIA+prideeventsglobally.

ReadmoreNote(s):Australia;2023;SydneyWorldPridetookplacefromFebruary17toMarch5,2023;*Referstonumberofticketssoldandissued.ReadmoreSource(s):SydneyGayandLesbianMardiGrasNumberofFIFAWomen'sWorldCupattendeesinSydney,Australiain2023,bymatchFIFAWomen'sWorldCupattendanceSydney,Australia2023,bymatchNumber

ofstadium

attendeesAustraliavsRep.ofIreland(Jul20,2023)*FrancevsJamaica(Jul23,2023)**7578439045243234043940499404984023375784757847578475784ColombiavsSouthKorea(Jul25,2023)**EnglandvsDenmark(Jul28,2023)**GermanyvsColombia(Jul30,2023)**PanamavsFrance(Aug2,2023)**NetherlandsvsSouthAfrica(Aug6,2023)**AustraliavsDenmark(Aug7,2023)*EnglandvsColombia(Aug12,2023)*AustraliavsEngland(Aug16,2023)*SpainvsEngland(Aug20,2023)*28Description:Sydneyhostedover600,000footballfansacrossthe11FIFAWomen'sWorldCupmatchesheldinthecityin2023.EachofthefivegamesheldatStadiumAustralia(alsoknownasAccorStadium)reachedthevenue'smaximumtournamentcapacity,includingAustralia'sopeningmatchversustheRepublicofIrelandandsemi-finallossagainstEngland.MatchattendanceatSydneyFootballStadiumduringtheremainingeightgamesvariedbetween24,323and40,499attendees.Thethousands[...]ReadmoreNote(s):Australia;2023;*MatchheldatSydneyFootballStadium**MatchheldatStadiumAustralia(AccorStadium)ReadmoreSource(s):TheSportingNewsNumberofBondiFestivalattendeesinSydney,Australiain2023(in1,000s)BondiFestivalattendanceSydney,Australia20238069.0970605040302010046.3528.3122.7415.642.4TotalfreeeventattendanceTicketedperformances

TicketedBondiFestivaliceTicketedBondiVistaFerris

Totalticketedeventrink

wheel

attendanceTotaleventattendance29Description:Over69thousandpeopleattendedthe2023BondiFestivalinSydney,AustraliabetweenJune30andJuly16,2023.Around46thousandfestival-goersattendedticketedeventswhilearound22thousandtookpartinfreeevents.BondiFestivalisanartsfestivalontheshoresofBondiBeachinSydney,offeringtheatre,comedy,cabaret,dance,andvisualartsevents,aswellasworkshopsandinteractiveexperiences.

ReadmoreNote(s):Australia;2023;BondifestivaltookplacefromJune30toJuly16,2023Source(s):BondiFestivalAveragehoteloccupancyratesduringmajoreventsinSydney,Australiafrom2023to2024HoteloccupancyratesduringmajoreventsSydney,Australia2023-2024100%90%86.5%82%80.7%78%77.1%80%70%60%50%40%30%20%10%0%SydneyWorldPride(2023)VividSydney(2023)FIFAWomen'sWorldCup(2023)Christmas&NewYear'scelebrations(2023)TaylorSwift'sErasTour(2024)30Description:Throughout2023,severaleventsacrossthecityofSydneycausedhoteloccupancyratestoincreaseasvisitorsfloodedtotakepartineventssuchasSydneyWorldPride,VividSydney,andtheFIFAWomen'sWorldCup.DuringSydneyWorldPride,whichtookplaceduringFebruaryandMarchof2023,theaveragehoteloccupancyrateinthecitystoodataround82percent.Incomparison,inFebruary2024,theaveragehoteloccupancyrateinSydneysoaredtoover86percentasthecity[...]

ReadmoreNote(s):Australia;2023to2024Source(s):ABC;CityofSydney;HotelManagement;NewSouthWalesGovernment;STR;VarioussourcesCHAPTER

05Spotlight:WesternSydneyNumberofdomesticvisitorstoWesternSydney,Australiafrom2019to2022,bytypeoftrip(inmillions)NumberofdomesticvisitorsWesternSydney,Australia2019-2022,bytypeoftripOvernighttripvisitorsDaytripvisitors1816141210812.910.19.267.62.2423.63.22.20201920202021202232Description:Around3.2milliondomesticovernightvisitorsvisitedWesternSydney,AustraliaintheyearendedDecember2022.Thatsameyear,over10milliondomestictouristswenttoWesternSydneyfortheday.ThehighestnumberofdomestictripstoWesternSydneywithinthegivenperiodwasrecordedin2019,withatotalof16.5milliondomesticvisitorstravelingtoWesternSydneythatyear.ReadmoreNote(s):Australia;2019to2022;yearendedDecemberSource(s):DestinationNSW;TourismResearchAustraliaDistributionoftravelpartytypesamong