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INDUSTRIES

&

MARKETSRecreational

Cannabis:

marketdata

&

analysisMarket

InsightsreportAugust

2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Recreational

Cannabis

is

the

biggest

market

of

the

Cannabis

market

andcovers

all

revenues

from

extracts,

dried

cannabis,

edibles

and

beveragesOverview:

Management

SummarySummaryRecreational

cannabisisused

forpersonal

pleasure

rather

than

forhealthpurposes.

Recreational

cannabisconsist

ofcannabisproducts

which

containhighTHCcontent.

Itiscurrently

legalized

in11

countries,

with

theUSAholdingthelargest

market

share.

Recreational

cannabis

was

firstlegalized

inthestateofColorado

(USA)in2012,

and

then

inUruguay

in2013,

withafew

other

countriesfollowing

shortly

after.

Itis

prohibited

insomanycountries

generally

because

ofitsperception

bymanyasagateway

druganditsadverse

health

effect,aperception

thatinrecent

timesisgraduallychanging.opportunities

fornew

players

to

establish

themselves.

Although

itisstill

unclearwhat

role

thecurrent

growing

healthconsciousness

ofpeople

would

haveon

themarket,

inmy

opinion,itwon't

hinderthegrowth

on

themarket

as

morecountries

legalise

theproduct.Demand

forrecreational

cannabisgrew

duringthepandemic

with

companiesreporting

higherrevenue

in2020

compared

totheprevious

year.

Althoughcannabisisillegally

consumed

forrecreational

purposes

inmany

countries,

therehavebeen

callsbymanytolegalize

andregulate

itsconsumption

duetoitseconomic

benefitslikejob

creation,

staterevenues

fromtax,saving

tax

payersmoney

used

inhandling

cannabiscases,

etc.

Thelegalization

of

cannabisin

morecountries

infuturewould

expandthecurrent

cannabismarket

and

create

lotsof5Sources:Market

Insights

2023Recreational

Cannabis

is

an

important

part

of

the

Cannabis

MarketOverview:

Market

DefinitionMarket

DefinitionTheRecreational

Cannabis

market

includestheconsumption

of

cannabisfornon-medicinal

reasons,

suchasboosting

physicalperformance,

pursuingcreativeactivities,andexperiencing

spirituality.Recreational

Cannabis

canbeconsumed

intheform

of

extracts,dried

cannabis,edibles,

andbeverages.6Sources:Market

Insights

2023Recreational

Cannabis

accounted

for46.43%

of

the

Cannabis

market

revenue

in2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheRecreational

Cannabismarket

isprojected

to

reach

US$23.94bn

in2023.Thismarket

includes:Thismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR(1)

2023-2028)

of15.54%,resultinginamarket

volume

of

US$49.29bn

by2028.•Extracts•Medical

cannabis•Dried

cannabis•Edibles•Therapeuticcannabis•Cannabis-derived

CBDInglobalcomparison,

most

revenue

will

begenerated

in

theUnitedStates(US$18,620.00m

in2023).Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$0.60k

aregenerated

in2023.•Beverages7Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:CHAPTER

2Market

NumbersRecreational

Cannabis

revenue

is

estimated

to

increase

at

a

CAGR(1)

of

23.6%from2016

to

2028Market

Size:

GlobalRevenue

forecast

inbillionUS$49.2943.9538.6233.44+23.6%(1)28.5623.94202319.3115.01202111.0420208.606.364.923.8820162017201820192022202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Even

though

Recreational

Cannabis

is

not

yet

spread

into

many

countries,

itcovers

almost

half

of

the

total

Cannabis

marketMarket

Size:

Revenue

shareWorldwide

Cannabis

revenue

share

in202226%46%27%Recreational

CannabisTherapeutic

CannabisMedical

Cannabis10Sources:Market

Insights

2023With

a

revenue

of

US$

17.7

billion,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+16.7%(1)44.5+17.7%(1)17.7+24.6%(1)2.0+16.9%(1)1.51.30.80.0%(1)0.50.40.10.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

a

revenue

of

US$

15.4

billion,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+16.4%(1)38.3+18.2%(1)15.45.9+24.6%(1)+16.9%(1)+17.6%(1)2.21.51.31.00.50.40.42022202820222028202220282022202820222028United

StatesCanadaSouthAfricaThailandSpain12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023The

average

revenue

per

user

in

the

Recreational

Cannabis

market

is

estimatedto

decrease

from2016

to

2028Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$1,798.01,763.01,8001,6001,4001,2001,0008001,607.01,246.01,101.0728.22028700.42027682.82021667.92026627.22022615.32024638.22025601.2202360040020002016201720182019202013Sources:Market

Insights

2023The

United

States

have

the

biggest

average

revenue

per

user

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$3,860.44,0003,735.23,586.23,431.23,5003,0002,5002,0001,5001,0005003,289.23,160.23,042.02,878.72,903.32,888.62,927.02,838.8

2,857.4193.72026200.72027206.62028165.82022174.02023181.02024187.42025109.4109.22017109.32018107.42019105.32020109.0020162021United

StatesEurope14Sources:Market

Insights

2023With

an

average

revenue

per

user

of

3042.0

US$,

the

United

States

are

thebiggest

market

amongselected

countries,

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$3,860.44,0003,5003,0002,5002,0001,5001,0005003,735.23,586.23,431.23,289.22,838.82,857.42,878.73,160.22,903.33,042.02,927.02,888.6787.5921.3886.4134.7742.2845.9129.8808.1125.6690.3742.0118.6115.3773.9121.9710.5666.7111.00.00.0138.920280.00.0

0.020170.00.0020162018201920202021Canada202220232024202520262027United

StatesThailand15Sources:Market

Insights

2023The

number

of

Recreational

Cannabis

users

is

estimated

to

increase

from2016to

2028Market

Size:

GlobalUsersforecast

inmillions67.770605040302010062.857.852.446.439.830.822.010.06.94.02.82.2201620172018201920202021202220232024202520262027202816Sources:Market

Insights

2023In2022,

the

United

States

have

more

users

of

Recreational

Cannabis

thanEuropeMarket

Size:

Regional

Comparison

(1/3)Usersforecast

inmillions9.99.6109.18.898765432108.38.07.57.26.76.35.95.55.14.64.23.63.32.62.71.92.11.41.71.11.30.82016201720182019202020212022202320242025202620272028United

StatesEurope17Sources:Market

Insights

2023With

5.1

million

users,

the

United

States

are

the

biggest

market

among

selectedcountries,

in

2022Market

Size:

Regional

Comparison

(2/3)Usersforecast

inmillions9.91098765432109.18.37.57.26.46.76.66.06.05.65.94.15.45.05.14.74.54.23.31.91.23.43.13.82.72.72.22.11.01.70.71.30.50.01.40.70.020170.120162018201920202021202220232024202520262027TextUnited

StatesCanadaSpain18Sources:Market

Insights

2023Recreational

Cannabis

wasthe

most

expensive

on

average

in

Georgia

andAustralia

in

2022Market

Size:

Regional

Comparison

(3/3)Averagepricepergram

forecast

inUS$2220.519.919.1201816141210818.417.616.815.911.514.112.813.812.513.512.313.212.012.811.812.311.511.09.47.09.26.79.06.58.76.48.56.27.75.78.26.064202022202320242025202620272028GeorgiaAustraliaUnited

StatesCanadaUruguay19Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

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