葡萄牙旅游行业市场前景及投资研究报告-培训课件外文版2024.6C罗

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MARKETSTravelandtourisminPortugalCHAPTER

01OverviewTotalcontributionoftravelandtourismtothegrossdomesticproductinPortugalfrom2019to2023(inbillionU.S.dollars)TourismcontributiontoGDPinPortugal2019-20234541.942.139.540353025201510525.519.2020192020202120222023*3Description:Portugalexperiencedarecoveryofover30percentinthetotaltravelandtourismcontributiontoitsgrossdomesticproduct(GDP)in2021,afterastrongdropduetothecoronavirus(COVID-19)pandemic.Priortothiscrisis,thissectorrepresentedover40billionU.S.dollarsofthePortugueseeconomy.By2023,morethan42billionU.S.dollarswereforecastedascontributiontothecountry'sGDP.ReadmoreNote(s):Portugal;basedonconstant2022prices**;*Datafor2023isaforecast.**AsreportedinMarch2023.ReadmoreSource(s):WTTCSalesrevenueoftourismservicesinPortugalfrom2010to2022(inbillioneuros)SalesofthePortuguesetourismsector2010-20223530252032.728.0126.0723.7920.418.8718.5517.3516.7816.6816.3515.8914.6415105020102011201220132014201520162017201820192020202120224Description:TherevenuegeneratedinPortugalfromsalesoftourismservicesamountedtoalmost18.9billioneurosin2021,increasingby26.5percentversusthepreviousyear.In2020,theannualsalesofthePortuguesetourismsectordroppedtolessthan15billioneurosduetothecoronavirus(COVID-19)pandemic.In2023,salesrevenueoftourismservicesroseincrementallyto32.7billioneuros.

ReadmoreNote(s):PortugalSource(s):BancodePortugalDistributionoftravelandtourismcompaniesinPortugalin2022,bysizeShareoftourismenterprisesinPortugal2022,bysizeSmall8.4%Medium0.98%Large0.12%Micro90.5%5Description:Morethan90percentoftourismcompaniesinPortugalin2022weremicroenterprises.Incontrast,only0.12percentwerelargecompanies.Inthatsameyear,thereweremorethan79,000tourismcompaniesinPortugal.

ReadmoreNote(s):Portugal;2022Source(s):BancodePortugalNumberoftravelandtourismcompaniesinPortugalfrom2010to2022(in1,000s)EnterprisesoperatinginthePortuguesetourismsector2010-20229080706079.2775.6573.9170.6764.8760.3756.6954.6352.3251.2150.1749.4548.085040302010020102011201220132014201520162017201820192020202120226Description:ThenumberoftourismcompaniesoperatinginPortugalin2020amountedtonearly74thousand,remainingstagnantversusthepreviousyear.In2022,theamountofcompaniesgrewtomorethan79thousand.Throughoutthe2010s,thenumberoftourismenterprisesintheEuropeancountrygrewsteadilyfromthenearly48thousandregisteredin2010.ReadmoreNote(s):Portugal;asofDecember31ofeachyearSource(s):BancodePortugalNumberofemployeesinthetravelandtourismsectorinPortugalfrom2010to2022(in1,000s)TourismemploymentinPortugal2010-2022400350300379.95365.27338.17338.7335.45315.1288.76268.81254.65255.2250.8243.38243.5525020015010050020102011201220132014201520162017201820192020202120227Description:In2022,therewerearound379.95thousandemployeesinthePortuguesetourismsector,upby13percentversusthepreviousyear.Inthesameyear,therewerearound79thousandtourismcompaniesoperatinginPortugal.

ReadmoreNote(s):PortugalSource(s):BancodePortugalNumberofnightsspentbytouristsathotelsandsimilarestablishmentsinPortugalin2022,byregion(in1,000s)OvernightstaysbyvisitorsinPortugal2022,byregion70,00058,85660,00050,00040,00030,00020,00010,00008,3812,458MainlandPortugalMadeiraAzores8Description:In2022,tourists,eithernationalorinternational,spentapproximately69.7millionnightsinaccommodationestablishmentsinPortugal.Themajorityoftourists,oralmost59million,stayedinthemainlandterritory,whiletheAzoresweretheregionwiththefewestnumberofovernightstays,atalmost2.5million.ReadmoreNote(s):Portugal;2022Source(s):StatisticsPortugalBestcountriesforroadtripsinEuropein2022(indexscore)LeadingEuropeancountriesfortravelingbycar2022Indexscore*020406080100100120GermanySpain91LithuaniaCyprus8582France7877SwedenPortugalEstoniaItaly69676564Switzerland9Description:GermanywasthebestEuropeancountryforroadtripsin2022,accordingtoanindexscorepublishedinsummerofthatyear.Spainfollowedsecondontheranking,withfivefewerpoints.Thescorefortherankingwasbasedontheseaspects:camping,infrastructure,costandprices,trafficandsustainability,carhireandweather,aswellasnatureandbeautyspots.ReadmoreNote(s):Europe;February22toJune22,2022;basedondatacollectedfor33countries;*Therankingisbasedonascalefrom1to100,with100beingthebestscore.Thecalculationwascarriedoutconsideringsixcategories:weather,safetyand[...]

ReadmoreSource(s):KayakCHAPTER

02ExpendituresBalanceofpaymentsinthetravelandtourismsectorinPortugalfrom2010to2022(inbillioneuros)TourismbalanceofpaymentsinPortugal2010-2022181614121015.613.1311.9110.868.837.84864207.086.376.135.665.174.964.65201020112012201320142015201620172018201920202021202211Description:Duetothecoronavirus(COVID-19)pandemic,Portugal'stourismbalanceofpaymentswasharshlyaffected,decliningbymorethan60percentin2020overthepreviousyear.And,despitetherecoveryin2021,thetourismpaymentbalanceintheIberiancountryremainedaround51.5percentbelow2019.In2022,however,thepaymentbalanceroseto15.6billioneuros.ReadmoreNote(s):Portugal;excludingtransportationexpensesSource(s):BancodePortugal;StatisticsPortugalExpenditurebyinternationaltouristsinPortugalfrom2010to2022(inmillioneuros)InboundtourismspendinginPortugal2010-202225,00020,00015,00010,00021,10718,43116,61415,15312,68111,36210,3949,9449,25020138,60620128,14620117,75320207,60120105,00002014201520162017201820192021202212Description:TheinboundtourismexpendituresinPortugalamountedtonearly10billioneurosin2021,whichshowedanannualimprovementof28.3percent.Rightupuntilthecoronavirus(COVID-19)pandemic,thespendingofinternationaltouristsintheEuropeancountryincreasedsteadilyto18.4billioneuros.In2022,inboundtourismexpenditureroseto21.1billioneuros.ReadmoreNote(s):Portugal;ExcludingtransportexpensesSource(s):BancodePortugal;StatisticsPortugalExpenditurebyinternationaltouristsfromPortugalfrom2010to2022(inmillioneuros)OutboundtourismspendinginPortugal2010-20226,0005,0004,0005,5335,3004,7044,2933,8503,6123,5743,3183,1202,9532,9742,9462,7953,0002,0001,0000201020112012201320142015201620172018201920202021202213Description:ThetotalexpenditureofPortuguesetouristswhotraveledabroadin2022amountedtoapproximately5.5billioneuros.Upuntilthecoronavirus(COVID-19)pandemic,theoutboundtourismspendingintheEuropeancountryhadgrownsteadilytomorethanfivebillioneuros,whichmeansthatpre-pandemicfigureswereagainreached.ReadmoreNote(s):Portugal;excludingtransportexpensesSource(s):BancodePortugal;StatisticsPortugalAveragedailyexpenditurebytouristsfromPortugalin2019and2022(ineurosperperson)PercapitadailyspendbyPortuguesetravelers2019-20226055.648.35040302010041.736.4201920202021202214Description:Onaverage,domesticandoutboundtouristsfromPortugalspent55.6eurosperdayduringtheirtripsin2022.TheaveragedomestictourismexpenditureinPortugalgrewtomorethan163eurosinthatsameyear.

ReadmoreNote(s):Portugal;2019to2022Source(s):StatisticsPortugalAverageexpenditurebytouristsfromPortugalfrom2019to2022,bytypeofdestination(ineurosperperson)PercapitaspendbyPortuguesedomesticandoutboundtravelers2019-2022InternationalDomestic8007006005004003002001000752.5626.7628.7536.8170.1163.3158.3133201920202021202215Description:In2022,internationaldestinationscostedonaverage752.5eurostoPortuguesetourists.Domesticdestinationshadacostof163.3euros,onaverage.

ReadmoreNote(s):PortugalSource(s):StatisticsPortugalAveragedailyexpenditurebytouristsfromPortugalin2022,bytravelpurpose(ineurosperperson)PercapitadailyspendbyPortuguesetravelers2022,bytravelreason8073.17060504030201064.336.10Business/workLeisure/holidaysVisitstofamily/friends16/statistics/786210/average-expenditure-per-day-domestic-outbound-travelers-portugal-travel-purposePortuguesebusinesstravelersspent73eurosperdayonaveragein2022,almostnineeurosmorethanthosewhotraveledforleisurepurposes.Meanwhile,residentsofPortugalwhotraveledtovisitrelativesorfriendsspent36eurosperday.

ReadmoreNote(s):Portugal;2022Source(s):StatisticsPortugalCHAPTER

03InboundtourismNumberofinternationaltouristsarrivalsandovernightstaysinPortugalfrom2015to2023(inmillions)InboundovernighttourismvolumeinPortugal2015-2023Overnightstays47.8Touristarrivals6053.849.15040302010046.846.641.83718.718.216.415.315.314.612.612.23.911.15.920152016201720182019202020212022202318Description:ThenumberofinternationaltouristarrivalsandovernightstaysinPortugalexperiencedsurgedin2022,recoveringalmostentirelyfromtheimpactofthecoronavirus(COVID-19)pandemicintheprevioustwoyears.By2023,intotal,morethan18millioninternationaltravelersarrivedtothecountry,accountingforalmost54millionovernightstays.ReadmoreNote(s):PortugalSource(s):StatisticsPortugal;TurismodePortugalNumberofinternationaltourismarrivalsinPortugalin2022,bycountryofresidence(in1,000s)InboundtourismvolumeinPortugal2022,byplaceofresidenceNumberoftouristarrivalsinthousands01,0002,0003,0004,0005,0006,0007,000SpainFrance5,736.72,955.62,927.5UnitedKingdomGermany1,805SwitzerlandNetherlandsItaly1,009.6794.2699.7654.2546.1IrelandBelgiumOtherEuropeancountries*UnitedStatesBrazil1,467.61,463.51,135.41,059.2Restoftheworld19/statistics/398396/leading-inbound-travel-markets-in-portugalSpainwastheleadingsourcemarketforinboundtourisminPortugal,accountingforroughly5.7milliontouristarrivals.Meanwhile,FranceoutrankedtheUnitedKingdomforsecondplace,withalmostthreemillionvisitorarrivalsinPortugalin2022.ReadmoreNote(s):Portugal;2022;*FigurewascalculatedbySource(s):StatisticsPortugalincludingScandinavia.ReadmoreNumberofinternationaltouristswhostayedinhotelsandsimilarestablishmentsinPortugalfromJanuary2019toDecember2023(inmillions)MonthlynumberofforeignguestsatlodgingbusinessesinPortugal2019-2023201920202021202220232.52.01.51.00.50.0JanFebMarAprMayJunJulAugSepOctNovDec20Description:Portugal'sinternationaltourismexperiencedin2022analmostcompleterecoveryfromtheCOVID-19impactasthenumberofinternationalovernightvisitorspermonthshow.InAugust2022–themosttouristicmonthfortheEuropeancountry–,accommodationestablishmentsinPortugalwelcomed1.96millionforeignguests,whichwasalmostthesameamountrecordedinAugust2019.InAugust2023,thenumberofforeignguestswasthehighestrecordedduringtheconsideredperiod,[...]

ReadmoreNote(s):Portugal;includinglodgingestablishmentswithmorethan10bedsSource(s):StatisticsPortugal;TurismodePortugalNumberofinternationalvisitorsinPortugalfrom2019to2023,byregionofdestination(in1,000s)InboundtourismvolumeinPortugal2019-2023,bydestinationregionLisbonAlgarveNorthMadeiraCentralAlentejoAzores7,0006,0005,0004,0003,0002,0001,00006,475.35,986.65,442.13,826.043,701.873,592.43,101.23,268.53,126.91,941.11,636.81,159.71,530.591,326.8924.41,329.71,320879.75462.51,172.6595.9752.235353.32550.6555.48505.721.66501382.8408.1214154.8163.558.22019202020212022202321Description:AfterasteepdeclineinthenumberofinternationalvisitorsarrivingtoPortugalduringthecoronaviruspandemic(COVID-19),2022recordedsimilarvaluestothepre-pandemictimes.LisbonwasthemostvisitedPortugueseregionbyinternationaltravelersinthesameyear,havingreceivedatotalof5.4millionovernightvisitors.In2023,thenumberofinternationaltouristsinthecountrywasevenhigher.Lisbonreceivedalmost6.5millionforeignguests.TheAlgarve–theSouthern-most[...]

ReadmoreNote(s):Portugal;2019to2023Source(s):StatisticsPortugal;TurismodePortugalNumberofnightsspentbyinternationaltouristsathotelsandsimilarestablishmentsinPortugalfrom2011to2022(in1,000s)OvernightstaysbyinboundvisitorsinPortugal2011-202260,00049,05248,80650,00040,00030,00020,00010,000047,77246,79041,77136,91633,77230,38227,25726,00418,661202112,2002020201120122013201420152016201720182019202222Description:In2022,internationaltouristsinPortugalspentapproximately46.8millionnightsonaccommodationestablishments.2021registeredanincreaseof53percentofovernightstaysbyinboundvisitorsoverthepreviousyear.In2020,thenumberofovernightstaysbyforeignvisitorsintheEuropeancountryhaddroppedtoonly12.2millionduetothecoronavirus(COVID-19)pandemic.ReadmoreNote(s):PortugalSource(s):StatisticsPortugalCHAPTER

04DomesticandoutboundtourismNumberoftouristsfromPortugalfrom2011to2022,bygender(in1,000s)NumberofPortuguesetravelers2011-2022,bygenderWomenMen6,0005,0004,0003,0002,0001,00002,548.32,3102,322.42,154.32,167.62,138.52,118.41,976.21,922.21,905.81,913.21,874.52,896.320192,618.720182,574.920222,354.520152,388.420162,412.920172,385.420212,160.920142,095.820202,059.120112,081.620122,074.4201324Description:In2022,thenumberofresidentsfromPortugalwhotraveleddomesticallyorinternationallywentupbyapproximately3.7percent.Overhalfofthosetravelerswerewomen,namelyalmost2.6million.

ReadmoreNote(s):PortugalSource(s):StatisticsPortugalShareofpopulationtravelingforpersonalpurposesinPortugalfrom2012to2022ParticipationintourismforpersonalpurposesinPortugal2012-202260%50%49.3%45.52%44.8%42.4%42.2%41.7%40%30%20%10%0%37.5%36.6%36.3%24.4%23.9%2012201320142015201620172018201920202021202225/statistics/413568/share-of-international-and-domestic-trips-by-residents-portugalRoughlyfouroutoftenresidentsinPortugaltookatleastoneovernighttripin2021.Thissharewasabovethefigureof2020,whenthecoronavirus(COVID-19)pandemiccausedthedeclineoftourismworldwide.By2022,thesharegrewto45.52percent.ReadmoreNote(s):Portugal;populationhavingmadeatleastonetripofatleastoneovernightstaySource(s):EurostatNumberofpeopletravelingforpersonalpurposesinPortugalin2022,byagegroup(1,000s)Portuguesetouristsforpersonalpurposes2022,byage900793.44768.85770.598007006005004003002001000731.52710.96535.81431.8<1515-2425-3435-44Yearsofage45-5455-6465<26/statistics/1072167/portugal-tourism-participation-by-age-groupAcrossallagegroups,Portugueseresidentsbetween45and54yearsoldaccountedforthelargestgroupoftravelersintheEuropeancountryin2022.Intotal,793,440Portuguesepeopleinthatagegrouptookatleastoneovernighttripinthatyear.

ReadmoreNote(s):Portugal;2022Source(s):EurostatCHAPTER

05LodgingindustryLeadinghotelchainsinPortugalasofOctober2023,bynumberofroomsLargesthotelgroupsinPortugal2023,byhotelcapacityNumberofhotelrooms01,0002,0003,0004,0005,0006,0007,0008,0009,000PestanaHotelGroupVilaGaléHotéisAccor7,6885,0063,9403,844MarriotHotels&ResortsMINOR3,499EurostarsHotelCo.HotusaHotiHotéis2,7812,5452,267SANARealHotelsGroupVIPHotels1,8261,79628Description:PestanaHotels&ResortswastheleadinghotelgroupinPortugalasofOctober2023,withalmost7.7thousandroomsavailableacrossthecountry.VilaGaléHotéisrankedsecondthatyear,withover4.7thousandrooms.

ReadmoreNote(s):Portugal;2023Source(s):HorwathHTLLeadinghotelbrandsinPortugalasofOctober2023,bynumberofroomsLargesthotelbrandsinPortugal2023,byhotelcapacityNumberofhotelrooms01,0002,0003,0004,0005,0006,000PestanaHotels&Resorts5,410HotéisVilaGale4,369Tivoli2,264IbisTurim1,8921,5981,5081,5061,3791,3201,490EurostarsPortoBayDomPedroHFHotéisFénixPestanaPousadasdePortugal29Description:PestanaHotelsandResortswasthehotelbrandofferingthelargestnumberofroomsinPortugalasofOctober2023,withatotalof5.4thousand.ThesecondlargesthotelbrandintheEuropeancountryinthatyearwasHotéisVilaGale.

ReadmoreNote(s):Portugal;2023Source(s):HorwathHTLNumberofarrivalsintouristaccommodationinPortugalfrom2010to2022(inmillions)TouristarrivalsinaccommodationinPortugal2010-2022302527.927.3425.924.621.919.82017.915.915.114.914.514.615105110201020112012201320142015201620172018201920202021202230Description:Morethan27.3millionarrivalswererecordedataccommodationestablishmentsinPortugalin2022.Despitetheincreaserecordedinthatyear,thisfigureremainedbelowthepeakrecordedin2019.

ReadmoreNote(s):PortugalSource(s):EurostatRevenueperavailableroomofthehospitalityindustryinPortugalfrom2018to2023(ineuros)RevPARinthePortugueselodgingindustry2018-202380706067.361.855.553.85040302010035.424.2201820192020202120222023*31Description:Therevenueperavailableroom(RevPAR)oftheentirelodgingindustryinPortugalincrea