美国橙汁行业市场前景及投资研究报告-培训课件外文版2024.6可口可乐

INDUSTRIES

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MARKETSOrangejuicemarketintheU.S.CHAPTER

01OverviewRevenueoftheorangejuicemarketworldwidefrom2014to2027(inmillionU.S.dollars)Revenueoftheorangejuiceindustryworldwide2014-202740,00035,00030,00025,00020,00015,00010,0005,0000201420152016201720182019202020212022202320242025202620273Description:Theglobalrevenueinthe'OrangeJuice'segmentofthenon-alcoholicdrinksmarketwasforecasttoincreasebetween2023and2027byintotal3.3billionU.S.dollars(+9.76percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2027.Theindicatorisestimatedtoamountto36.5billionU.S.dollarsin2027.ReadmoreNote(s):Worldwide;2014to2027Source(s):ConsumerMarketInsightsRevenuegrowthoftheorangejuicemarketworldwidefrom2015to2027Revenuegrowthoforangejuiceworldwide2015-202715%12.5%12.13%10%5%4.29%3.81%3.65%2.54%0.77%-0.33%-1.27%0%-1.69%-2.19%-5%-7.61%2015-9.65%2020-10%-15%201620172018201920212022202320242025202620274Description:Theglobalrevenuechangeinthe'OrangeJuice'segmentofthenon-alcoholicdrinksmarketwasforecasttocontinuouslydecreasebetween2023and2027byintotal14.3percentagepoints.Accordingtothisforecastin2027,theindicatorwillhavedecreasedforthefourthconsecutiveyearto-2.19percent.ReadmoreNote(s):Worldwide;2015to2027Source(s):ConsumerMarketInsightsRevenuefromorangejuiceworldwidein2022,bycountry(inmillionU.S.dollars)Revenueoforangejuiceworldwide,bycountry2022RevenueinmillionU.S.dollars4,000

5,00001,0002,0003,0006,0007,0008,0009,00010,000UnitedStatesGermanyCanada9,392.993,002.561,609.71,377.15AustraliaFrance1,376UnitedKingdomJapan1,223.891,086.79997.52ChinaIranThailand409.98392.72387.41379.36364.22338.05296.51SpainSwitzerlandNetherlandsSaudiArabiaSouthKorea5Description:Fromtheselectedregions,therankingbyrevenueinthe'OrangeJuice'segmentofthenon-alcoholicdrinksmarketisleadbytheUnitedStateswith9.4billionU.S.dollarsandisfollowedbyGermany(3billionU.S.dollars).Incontrast,therankingistrailedbySouthKoreawith296.51millionU.S.dollars,recordingadifferenceof9.1billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsLeadingorangejuiceproducersworldwidein2022/2023bycountry(in1,000metrictons)*Globalleadingorangejuiceproducers2022/2023Productioninthousandmetrictons**400

60002001768001,0001,200BrazilMexico1,125UnitedStatesEuropeanUnionSouthAfricaChina85643117Australia1617Other6Description:Duringthemarketingyear2022/2023,Brazilwastheleadingglobalorangejuiceproducer,withproductionvolumeofaround1.13millionmetrictons.Inthatyear,theglobalproductionvolumeoffreshorangesamountedtoabout47.77millionmetrictons.ReadmoreNote(s):Worldwide;2022/2023;*Estimated.**at65DegreesBrix.Numbershavebeenroundedtoprovideabetterunderstandingofthestatistic.Splityearsrefertotheharvestandmarketingperiod,whichcorrespondsroughlyto[...]

ReadmoreSource(s):FAO;USDAForeignAgriculturalServiceLeadingorangejuiceimportingcountriesworldwidein2023(inmillionU.S.dollars)Majorglobalorangejuiceimporters2023TradevalueinmillionU.S.dollars600

80002004001,0001,2001,400UnitedStatesNetherlandsGermanyUnitedKingdomCanada1,195.78738.68515.53403.11275.86Belgium192.5Poland127.04Sweden65.4353.5352.2839.72DenmarkSwitzerlandFinlandNorway39.5Czechia36.78ChilePortugal3029.627Description:TheUnitedStatesweretheleadingimporteroforangejuiceworldwidein2023,importingapproximatelynearly1.2billionU.S.dollars'worth.ThenetherlandsandGermanyrankedinsecondandthirdplaces,withimportvaluesofaround739and516millionU.S.dollars,respectively.ReadmoreNote(s):Worldwide;2023Source(s):UNComtradeLeadingorangejuiceexportingcountriesworldwidein2023(inmillionU.S.dollars)Majorglobalorangejuiceexporters2023TradevalueinmillionU.S.dollars1,000

1,50005002,0002,5003,000Brazil2,439.45Netherlands709.58UnitedStatesGermanyBelgium256.06235.13174.32IsraelSouthAfricaPoland85.5580.2434.52GreeceDenmarkCanada32.3731.5226.3723.3817.3810.878.77TürkiyeUnitedKingdomGuatemalaBelize8Description:Brazilwastheleadingexporteroforangejuiceworldwidein2023,exportingapproximately2.4billionU.S.dollars'worth.TheNetherlandsandtheUnitedStatesrankedinsecondandthirdplaces,withexportvaluesofaround710and256millionU.S.dollars,respectively.ReadmoreNote(s):Worldwide;2023Source(s):UNComtradeCHAPTER

02ProductionandtradeOrangejuiceproductionvolumeworldwidefrom2014/2015to2022/2023(inmillionmetrictons)*Globalorangejuiceproduction2014/2015-2022/20232.52.172.112.01.51.00.50.01.821.681.61.571.561.531.472014/152015/162016/172017/182018/192019/202020/212021/222022/23**10Description:Duringthemarketingyear2022/2023,globalorangejuiceproductionamountedtoabout1.53millionmetrictonsat65degreesbrix.Thepreviousyear,productionreached1.68millionmetrictons.

ReadmoreNote(s):Worldwide;2014/2015to2022/2023;*At65degreesbrix.**ForecastasofJuly2023.Numbershavebeenroundedtoprovideabetterunderstandingofthestatistic.

ReadmoreSource(s):FAO;USDAForeignAgriculturalServiceOrangejuiceproductionintheUnitedStatesfrom2008/09to2021/22(in1,000metrictonsat65degreesbrix*)U.S.orangejuiceproduction2008/09-2021/2280070060050040030020010007616816606036074764253613293032972301871592008/09

2009/10

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2021/2211Description:ThisstatisticshowstheorangejuiceproductionintheUnitedStatesfrom2008/09to2021/22.TheU.S.productionoforangejuicedecreasedtoaround159,000metrictonsat65degreesbrixin2021/22.

ReadmoreNote(s):UnitedStates;2008/09to2021/22;*DegreesBrix(symbol°Bx)isthesugarcontentofanaqueoussolution.OnedegreeBrixis1gramofsucrosein100gramsofsolutionandrepresentsthestrengthofthesolutionaspercentagebyweight.[...]

ReadmoreSource(s):USDAForeignAgriculturalServiceOrangejuiceimportsoftheUnitedStatesfrom2008/09to2021/22(in1,000metrictonsat65degreesbrix*)U.S.orangejuiceimports2008/09-2021/224504004133463503002502001501005033031430230030129028023622821019116002008/09

2009/10

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2021/2212Description:ThisstatisticpresentstheorangejuiceimportsoftheUnitedStatesfrom2008/09to2021/22.U.S.importsoforangejuiceamountedtoapproximately314,000metrictonsat65degreesbrixin2021/22.

ReadmoreNote(s):UnitedStates;2008/09to2021/22;*DegreesBrix(symbol°Bx)isthesugarcontentofanaqueoussolution.OnedegreeBrixis1gramofsucrosein100gramsofsolutionandrepresentsthestrengthofthesolutionaspercentagebyweight.[...]

ReadmoreSource(s):USDAForeignAgriculturalServiceOrangejuiceexportsoftheUnitedStatesfrom2008/09to2021/22(in1,000metrictonsat65degreesbrix*)U.S.orangejuiceexports2008/09-2021/221601511401201008011411311010690816657603540343131302002008/09

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2021/2213Description:ThistimelineshowstheorangejuiceexportsoftheUnitedStatesfrom2008/09to2021/22.U.S.exportsoforangejuiceamountedtoapproximately31,000metrictonsat65degreesbrixin2021/22.

ReadmoreNote(s):UnitedStates;2008/09to2021/22;*DegreesBrix(symbol°Bx)isthesugarcontentofanaqueoussolution.OnedegreeBrixis1gramofsucrosein100gramsofsolutionandrepresentsthestrengthofthesolutionaspercentagebyweight.[...]

ReadmoreSource(s):USDAForeignAgriculturalServiceCHAPTER

03RetailfiguresRetailsalesofjuicesandjuicedrinksintheUnitedStatesfrom2012to2022(inbillionU.S.dollars)U.S.retailsalesofjuicesandjuicedrinks2012-202235302520152920.99.929.839.879.959.869.810.19.669.310502012201320142015201620172018201920202021202215Description:ThisstatisticdepictstheretailsalesofjuicesandjuicedrinksintheUnitedStatesfrom2012to2022.In2022,juicesandjuicedrinksgeneratedsalesamountingtoapproximately29billionU.S.dollars.ReadmoreNote(s):UnitedStates;2012to2022Source(s):BeverageDigestRevenueoftheorangejuicemarketintheUnitedStatesfrom2014to2027(inmillionU.S.dollars)RevenueoftheorangejuiceindustryintheU.S.2014-202712,00010,0008,0006,0004,0002,00002014201520162017201820192020202120222023202420252026202716Description:Therevenueinthe'OrangeJuice'segmentofthenon-alcoholicdrinksmarketintheUnitedStateswasforecasttoincreasebetween2023and2027byintotal540millionU.S.dollars(+5.28percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2027.Theindicatorisestimatedtoamountto10.8billionU.S.dollarsin2027.ReadmoreNote(s):UnitedStates;2014to2027Source(s):ConsumerMarketInsightsRevenuegrowthoftheorangejuicemarketintheUnitedStatesfrom2015to2027RevenuegrowthoforangejuiceintheU.S.2015-202715%10%5%12.5%8.97%2.05%1.91%1.75%0.36%0.05%-0.14%-0.51%0%-5%-2.18%2022-3.36%2016-4.07%2017-8.48%2020-10%20152018201920212023202420252026202717Description:Therevenuechangeinthe'OrangeJuice'segmentofthenon-alcoholicdrinksmarketintheUnitedStateswasforecasttodecreasebetween2023and2027byintotal9.5percentagepoints.Thisoveralldecreasedoesnothappencontinuously,notablynotin2026.Theindicatorisestimatedtoamountto-0.51percentin2027.ReadmoreNote(s):UnitedStates;2015to2027Source(s):ConsumerMarketInsightsLeadingbrandsofrefrigeratedorangejuiceintheUnitedStatesin2023,basedonsales(inmillionU.S.dollars)LeadingbrandsofrefrigeratedorangejuiceintheUnitedStates2023SalesinmillionU.S.dollars400

500

60001002003007008009001,0001,100TropicanaSimply969.11887.17PrivatelabelFlorida'sNaturalMinuteMaid759.07315.7115.1818Description:Inthe52weeksendedonMay21,2023,TropicanawastheleadingrefrigeratedorangejuicebrandintheUnitedStates,basedonsalesof969millionU.S.dollars.OtherbrandsleadingtherankingsincludedSimplyOrangeandFlorida'sNatural.

ReadmoreNote(s):UnitedStates;52weeksendedMay21,2023Source(s):BeverageIndustryMagazine;IRILeadingrefrigeratedorangejuicebrandsintheUnitedStatesin2023,basedonmarketshareU.S.toprefrigeratedorangejuicebrands2023,basedonmarketshareMarketshare15%0%5%10%20%25%30%35%TropicanaPurePremiumSimplyOrange29.4%26.9%Privatelabel23%Florida'sNaturalMinuteMaid9.6%3.5%19Description:Forthe52weeksendedonMay21,2023,TropicanaPurePremiumcapturedaboutathirdoftheU.S.refrigeratedorangejuicemarket,makingittheleadingbrandoforangejuiceinthecountry.MinuteMaidaccountedfor3.5percentoftheAmericanmarket.ReadmoreNote(s):UnitedStates;52weeksendedMay21,2023Source(s):BeverageIndustryMagazine;IRIAveragemonthlyretailpriceoforangejuiceintheUnitedStatesfrom2019to2023(inU.S.dollarsper16ounces)AveragemonthlypriceoforangejuiceintheUnitedStates2019-2023201920202021202220234.03.83.63.43.23.02.82.62.42.22.0JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember

December20Description:Since2017,thepriceoforangejuicehasgenerallybeendecreasingintheUnitedStates,butsincetheendof2021,thepriceseemstohavestartedtoriseagain.Atthestartof2019,16ouncesoforangejuicecostedtheU.S.consumerabout2.41U.S.dollars.Bytheendof2023,thisfigureincreasedbyoveronedollar.Thedomesticconsumptionoforangejuicehasoveralldecreasedoverthistimeperiodbyover100thousandmetrictons.

ReadmoreNote(s):UnitedStates;January2019toDecember2023Source(s):BureauofLaborStatistics;USDepartmentofAgricultureCHAPTER

04ConsumptionPer-capitaconsumptionoforangejuiceworldwidefrom2018to2028(inlitres)Per-capitaconsumptionoforangejuiceworldwide2018-20281.31.21.191.21.21.11.11.01.161.131.121.111.11.091.081.071.052018201920202021202220232024202520262027202822Description:Theglobalindicator'VolumeperCapita,Combined'inthe'OrangeJuice'segmentofthenon-alcoholicdrinksmarketwasforecasttocontinuouslydecreasebetween2024and2028byintotal0.1litres(-9.09percent).Aftertheseventhconsecutivedecreasingyear,theindicatorisestimatedtoreach1.05litresandthereforeanewminimumin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsPer-capitaconsumptionofjuicesintheU.S.2018-2028(inliters)Per-capitaconsumptionofjuicesintheU.S.2018-20282018.8218.4318.1918.1817.9817.8517.7717.5717.371816141210817.1716.9864202018201920202021202220232024202520262027202823Description:Theindicator'VolumeperCapita,Combined'inthe'Juices'segmentofthenon-alcoholicdrinksmarketintheUnitedStateswasforecasttocontinuouslydecreasebetween2024and2028byintotal0.8litres(-4.5percent).Aftertheseventhconsecutivedecreasingyear,theindicatorisestimatedtoreach16.98litresandthereforeanewminimumin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):ConsumerMarketInsightsOrangejuicedomesticconsumptionintheUnitedStatesfrom2008/09to2021/22(in1,000metrictonsat65degreesbrix*)U.S.orangejuiceconsumption