美国奥驰亚集团（Altria Group）公司市场前景及投资研究报告-培训课件外文版2024.5

COMPANIES

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PRODUCTSAltriaGroupCHAPTER

01MarketoverviewRevenueofthetobaccoproductsmarketworldwidefrom2014to2027(inbillionU.S.dollars)Revenueofthetobaccoproductsindustryworldwide2014-20271,2001,0008006004002000201420152016201720182019202020212022202320242025202620273Description:Theglobalrevenueinthetobaccoproductsmarketwasforecasttocontinuouslyincreasebetween2023and2027byintotal97.5billionU.S.dollars(+10.36percent).Aftertheeleventhconsecutiveincreasingyear,theindicatorisestimatedtoreach1trillionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):Worldwide;2014to2027Source(s):ConsumerMarketInsightsVolumeofthetobaccoproductsmarketworldwidefrom2014to2027,bysegment(inmillionpieces)Global:volumeofthetobaccoproductsmarket2014-2027,bysegmentCigarettesCigars7,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,0000201420152016201720182019202020212022202320242025202620274Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodforthevolume.OnlyforthesegmentCigars,asignificantincreasecanbeobservedovertheforecastperiod.Here,thevolumeexhibitsadifferenceof822.7200millionpiecesbetween2014and2027.ReadmoreNote(s):Worldwide;2014to2027Source(s):ConsumerMarketInsightsRevenuegrowthofthetobaccoproductsmarketworldwidefrom2015to2027Revenuegrowthoftobaccoproductsworldwide2015-20276.0%4.0%3.8%3.16%2.9%2.85%2.66%2.56%2.47%1.71%2.42%2.35%2.0%0.0%1.47%-2.0%-4.0%-6.0%-2.22%2015-5.36%2016201720182019202020212022202320242025202620275Description:Theglobalrevenuechangeinthetobaccoproductsmarketwasforecasttodecreasebetween2023and2027byintotal0.5percentagepoints.Thisoveralldecreasedoesnothappencontinuously,notablynotin2026and2027.Theindicatorisestimatedtoamountto2.66percentin2027.ReadmoreNote(s):Worldwide;2015to2027Source(s):ConsumerMarketInsightsRevenueofthetobaccoproductsmarketworldwidein2022,bycountry(inmillionU.S.dollars)Globaltobaccoproductsrevenue2022,bycountryRevenueinmillionU.S.dollars150,000

200,000050,000100,000250,000300,000350,000ChinaUnitedStatesGermanyIndonesiaUnitedKingdomJapan287,689.37105,145.1939,230.6834,610.1927,433.5924,936.5824,716.8624,355.0524,278.4622,477.94ItalyFranceRussiaTurkeySpain14,929.84AustraliaIran13,821.1113,498.086Description:TherevenuerankinginthetobaccoproductsmarketisleadbyChinawith287.7billionU.S.dollars,whiletheUnitedStatesisfollowingwith105.1billionU.S.dollars.Incontrast,Vietnamisatthebottomoftherankingwith6.7billionU.S.dollars,showingadifferenceof281billionU.S.dollarstoChina.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsLeadingtobaccocompaniesworldwidein2022,basedonnetsales(inbillionU.S.dollars)Globaltobaccomarket:leadingcompanies2022,basedonnetsalesNetsalesinbillionU.S.dollars15

20051025303540BritishAmericanTobaccoPhilipMorrisInternationalImperialBrandsAltriaGroup34.0631.8121.5720.63JapanTobacco20.23ITC8.887Description:Withjustover31.80billionU.S.dollarsinsales,PhilipMorrisInternationalwasthesecondleaderamongtobaccocompaniesaroundtheworldin2022.Thecompany,head-quarteredinNewYork,sellsitsproductsinover180countries.Itsmostrecognizablebrand,launchedin1904,isMarlboro.ThecompanywasonlysecondtoBritishAmericanTobacco,makersofCamel,LuckyStrike,andNewportcigarettes.ImperialTobacco,makersofKool,andWinstoncigarettes,cameinthird.

ReadmoreNote(s):Worldwide;2022Source(s):ForbesMostvaluabletobaccobrandsworldwidein2023(inmillionU.S.dollars)Rankingofthemostvaluabletobaccobrandsworldwide2023BrandvalueinmillionU.S.dollars05,00010,00015,00020,00025,00030,00035,00034,74140,000MarlboroPallMallL&M6,5376,349CopenhagenCAMEL3,5543,5503,5493,2503,1173,1113,092WinstonIqosChesterfieldRothmansSampoerna8Description:In2023,Marlborowasbyfarthemostvaluabletobaccobrandintheworld,withabrandvalueofmorethan34.7billionU.S.dollars.L&M,whichrankedthird,hadabrandvalueofjustover6.3billionU.S.dollarsthatyear.

ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceTotalconsumerspendingonalcoholandtobaccoworldwidefrom2013to2028(inmillionU.S.dollars)Totalconsumerspendingonalcoholandtobaccoworldwide2013-20282,500,0002,000,0001,500,0001,000,000500,000020132014201520162017201820192020202120222023202420252026202720289Description:Theglobaltotalconsumerspendingonalcoholandtobaccoinwasforecasttocontinuouslyincreasebetween2024and2028byintotal416.1billionU.S.dollars(+24.36percent).Aftertheninthconsecutiveincreasingyear,thealcohol-andtobacco-relatedspendingisestimatedtoreach2.1trillionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2013to2028;allvaluesareestimatesSource(s):CHAPTER

02KeycompanyfiguresNetrevenueofAltriaworldwidein2022,bysegment(inmillionU.S.dollars)Altria'snetrevenue2022,bysegment25,00022,47620,00015,00010,0005,00002,58040SmokeableproductsOraltobaccoproductsAllother11Description:ThisstatisticshowsthenetrevenueoftheAltriaGroup,Inc.worldwidein2022,bysegment.Accordingtothereport,thecompanygeneratedapproximately22.48billionU.S.dollarsinsmokeableproductrevenuesthatyear.

ReadmoreNote(s):Worldwide;2022;YearendingDecember31,2022Source(s):AltriaOperatingincomeofAltriaworldwidein2022,bysegment(inmillionU.S.dollars)Altria'soperatingincome2022,bysegment12,00010,0008,0006,0004,0002,000010,6881,632SmokeableproductsOraltobaccoproducts12Description:ThisstatisticshowstheoperatingincomeoftheAltriaGroup,Inc.in2022,bysegment.Accordingtothereport,Altria'ssmokelessproductsgeneratedanoperatingincomeamountingtoapproximately1.6billionU.S.dollarsthatyear.

ReadmoreNote(s):Worldwide;2022Source(s):AltriaNetrevenueofAltriaworldwidefrom2010to2022(inmillionU.S.dollars)Altria'snetrevenue2010-202230,00026,15326,01325,74425,43425,57625,36425,11025,09624,61824,46624,52224,36325,00020,00015,00010,0005,000023,800201020112012201320142015201620172018201920202021202213Description:ThisstatisticshowsthenetrevenueoftheAltriaGroup,Inc.worldwidefrom2010to2022.Altria'snetrevenueamountedtoapproximately25.1billionU.S.dollarsin2022,comparedto26billionU.S.dollarsin2021.

ReadmoreNote(s):Worldwide;2010to2022Source(s):AltriaOperatingincomeofAltriaworldwidefrom2010to2022(inmillionU.S.dollars)Altria'soperatingincome2010-202214,00012,00010,0008,00011,91911,56010,87310,3269,5939,1158,7618,3618,0847,6207,2536,2286,0686,0004,0002,0000201020112012201320142015201620172018201920202021202214Description:ThisstatisticshowstheoperatingincomeoftheAltriaGroup,Inc.worldwidefrom2010to2022.Altria'soperatingincomeamountedtoabout11.92billionU.S.dollarsin2022,upfromabout11.56billionU.S.dollarsinthepreviousyear.

ReadmoreNote(s):Worldwide;2010to2022Source(s):AltriaApproximatenumberAltriaemployeesworldwidefrom2010to2022Altria'snumberofemployees2010-202212,00010,0009,90010,0008,0006,0004,0002,00009,1009,0009,0008,8008,3008,3008,3007,3007,1006,3006,000201020112012201320142015201620172018201920202021202215Description:ThisstatisticshowsthenumberofemployeesoftheAltriaGroup,Inc.worldwidefrom2010to2022.Accordingtothereport,Altriaemployedapproximately6,300personsworldwidein2022.TheVirginia-basedcompanyownstheleadingglobaltobaccocompany,PhilipMorrisUSA.ReadmoreNote(s):Worldwide;2010to2022Source(s):AltriaAltria'scigaretteshipmentvolumeworldwidein2022,bysegment(inmillionsticks)ShipmentvolumeofAltriacigarettes2022,bysegment80,00075,40670,00060,00050,00040,00030,00020,00010,00005,4063,866MarlboroDiscountOtherpremium16Description:ThisstatisticshowsthecigaretteshipmentvolumeofAltriaworldwidein2022,bysegment.Accordingtothereport,thecompany'sshipmentvolumeofMarlboroamountedtoapproximately75.41billioncigarettesthatyear.

ReadmoreNote(s):Worldwide;2022;YearendingDecember31Source(s):AltriaCHAPTER

03BrandsalesRetailshareofAltria'scigarettesintheUnitedStatesfrom2012to2022U.S.retailshareofAltriacigarettes2012-202260%51.3%51.2%50.9%50.8%50.4%50.7%50.3%49.8%49.1%48.7%47.9%50%40%30%20%10%0%2012201320142015201620172018201920202021202218Description:ThisstatisticshowstheretailshareofAltria'scigarettesintheUnitedStatesfrom2012to2022.Accordingtothereport,AltriacigaretteshadaU.S.retailshareofapproximately47.9percentin2022.ReadmoreNote(s):UnitedStates;2012to2022;YearsendingDecember31Source(s):Altria;IRIRetailshareofAltria'scigarettesintheUnitedStatesin2022,bysegmentU.S.retailshareofAltriacigarettes2022,bysegment45%42.5%40%35%30%25%20%15%10%5%3.1%2.3%0%MarlboroDiscountOtherpremium19Description:ThisstatisticshowstheretailshareofAltria'scigarettesintheUnitedStatesin2022,bysegment.Accordingtothereport,Marlborocigarettesaccountedforapproximately42.5percentofthecompany'sU.S.retailsalesthatyear.

ReadmoreNote(s):UnitedStates;2022;YearendingDecember31Source(s):Altria;IRIRetailshareofAltria'ssmokelessproductsintheUnitedStatesfrom2012to2022U.S.retailshareofAltria'ssmokelessproducts2012-202260%55.2%54.9%55%54.9%55%53.9%53.7%52.5%49.9%50%40%30%20%10%0%47.7%46.4%2012201320142015201620172018201920202021202220Description:ThisstatisticshowstheretailshareofAltria'ssmokelessproductsintheUnitedStatesfrom2012to2022.Accordingtothereport,Altria'ssmokelessproductsamountedhadaU.S.retailsalesshareof46.4percentin2022.

ReadmoreNote(s):UnitedStates;2012to2022;YearsendingDecember31Source(s):Altria;IRIMarketshareofUSSTC'smoistsmokelesstobaccobrandsintheUnitedStatesin2022U.S.retailshareofUSSTC'smoistsmokelesstobaccobrands202230%27%25%20%15%10%5%11.3%Skoal5%on!3.1%0%CopenhagenOtherBrand21Description:CopenhagenwastheleadingbrandfromU.S.SmokelessTobaccoCompanyin2022.TheCopenhagenbrandaccountedfor27percentofthetotalsmokelesstobaccomarket.

ReadmoreNote(s):UnitedStates;2022Source(s):Altria;USSTCCHAPTER

04CompetitorsGlobalnetrevenueofPhilipMorrisInternationalfrom2010to2022(inmillionU.S.dollars)NetrevenueofPhilipMorrisInternationalworldwide2010-202290,00082,22380,66980,02980,10679,82378,09877,92177,39380,00070,00060,00050,00040,00030,00020,00010,000076,34676,04774,95373,90867,713201020112012201320142015201620172018201920202021202223Description:PhilipMorrisInternationalgeneratedapproximately80.7billionU.S.dollarsinnetrevenuesin2022,downfromaround82.2billionU.S.dollarsthepreviousyear.ReadmoreNote(s):2010to2022Source(s):PhilipMorrisRevenueofImperialBrandsworldwidefrom2015to2022,bysegment(inmillionGBP)GlobalrevenueofImperialBrands2015-2022,bysegmentTobacco&NGPDistribution40,00035,00030,0009,2689,5899,7568,9698,2698,38325,00020,00015,00010,0005,00007,5057,02523,973202023,863202123,418201923,456202222,786201722,427201820,890201619,011201524/statistics/653297/global-revenue-of-imperial-brands-by-segmentThisstatisticdepictstheglobalrevenueofImperialBrandsfrom2015to2022,bysegment.In2022,theglobalrevenueofImperialBrands'distribution(formerlyknowsaslogistics)segmentamountedtoapproximately9.76billionBritishpounds.

ReadmoreNote(s):Worldwide;2015to2022Source(s):ImperialBrandsRevenueofJapanTobaccoworldwidefrom2010to2022(inbillionyen)JapanTobacco'sglobalrevenue2010-20223,0002,657.82,399.82,5002,0001,5001,0005002,324.82,259.22,252.92,2162,175.62,143.32,139.72,120.22,092.62,059.42,033.80201020112012201320142015201620172018201920202021202225Description:ThisstatisticdepictstheglobalrevenueofJapanTobaccofrom2010to2022.Accordingtotheearningsreport,thefirmgeneratedapproximately2.66trillionyeninrevenuesin2022.JapanTobaccoisacigarettemanufacturingcompanyheadquarteredinTokyo,Japan.ReadmoreNote(s):Worldwide;2010to2022Source(s):JapanTobaccoSalesvalueofthecigarettesegmentofITCLimitedfromfinancialyear2011to2023(inbillionIndianrupees)Salesval