美国dropbox inc公司分析报告-培训课件外文版2024.5

COMPANIES

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PRODUCTSDropboxInc.CHAPTER

01Overview:CloudcomputingSizeofthecloudstoragemarketworldwidefrom2022to2030(inbillionU.S.dollars)Sizeofthecloudstoragemarketworldwide2022-2030500450400350300250200472.47383.78311252.03204.24165.512025*134.1215010050108.692023*902026*2027*2028*2029*2030*3/statistics/1322710/global-cloud-storage-market-sizeThecloudstoragemarketwasvaluedat90.17billionU.S.dollarsin2022.Themarketisestimatedtogrowto108.69billionU.S.dollarsin2023and472.47billionU.S.dollarsby2030,withaforecastcompoundannualgrowthrateofaround23percent.ReadmoreNote(s):Worldwide;2022;*Forecast.Valuesbetween2024and2029calculatedusingthecompoundannualgrowthrateprovidedbythesource.ReadmoreSource(s):FortuneBusinessInsights;Enterprisespendingoncloudanddatacentersbysegmentfrom2009to2022(inbillionU.Sdollars)Spendingoncloudanddatacenters2009-2022,bysegmentDataCenterHardware&SoftwareCloudInfrastructureServices30025020015010050178129.5966922546.532218214839.56.5813.51.5198.0520219393.38981.578.5201681.577.571.460.702009201020112012201320142015201720182019202020224Description:In2022,enterprisespendingoncloudinfrastructureservicesamountedto225billionU.S.dollars,agrowthof47billionU.S.dollarscomparedtothepreviousyear.Thegrowingmarketforcloudinfrastructureservicesisdrivenbyorganizations'demandformodernnetworking,storage,anddatabasessolutions.ReadmoreNote(s):Worldwide;2009to2022Source(s):estimates;SynergyResearchGroupPubliccloudservicesend-userspendingworldwidefrom2017to2023(inbillionU.S.dollars)Publiccloudservicesmarketsize2017-2023700600500400300591.79490.33412.633142431972001000145201720182019202020212022*2023*5Description:Theworldwidepubliccloudcomputingmarketcontinuestogrowandisexpectedtoreachanestimated490billionU.S.dollarsin2022.Thisencompassesbusinessprocesses,platform,infrastructure,software,management,security,andadvertisingservicesdeliveredbypubliccloudservices.Apubliccloudisaclouddeploymentmodelthatofferscomputingservicesovertheinternet.Thephysicalhardwareofthiscloudmodelissharedbymultiplecompanies.Theservicesofferedtocustomers[...]

ReadmoreNote(s):Worldwide;2017to2022;*ForecastThecloudadvertisingsegmentwasremovedfromGartner'spubliccloudservicesforecastsegmentsstartingfrom2017.

ReadmoreSource(s):GartnerMarketgrowthforecastforpubliccloudservicesworldwidefrom2011to2023**PublicITcloudservicesglobalmarketgrowth2011-202335%30%29.3%26.2%25.5%25%23.4%23.4%21.7%20.8%18.8%20%15%10%5%18.6%18.5%17.8%13.7%12.4%20170%20112012201320142015201620182019202020212022*2023*6Description:In2023,theglobalpubliccloudservicesmarketisexpectedtogrowbyapproximately21.7percent,whichamountstoabout597billionU.S.dollars.Whilethegrowthofcloudservicesisrelativelyrapid,itstillrepresentsasmallpercentageoftheglobalITservicesmarket,whichreachedapeakofmorethanonetrillionU.S.dollarsin2021.ReadmoreNote(s):Worldwide;2011to2023;*Forecast.**ThecloudadvertisingsegmentwasremovedfromGartner'spubliccloudservicesforecastsegmentsstartingfrom2017.The2017growthrateistheresultofcomparing2017publiccloudrevenueto[...]

ReadmoreSource(s):GartnerPubliccloudapplicationservices/softwareasaservice(SaaS)end-userspendingworldwidefrom2015to2024(inbillionU.S.dollars)Globalpubliccloudapplicationservices(SaaS)marketsize2015-2024250200232.3197.29167.34146.3315010050120.7102.185.758.848.231.40201520162017201820192020202120222023*2024*7Description:In2023,thesoftwareasaservice(SaaS)marketisestimatedtobeworthapproximately197billionU.S.dollarsandestimatedtoreach232billionU.S.dollarsby2024.SaaSapplicationsareruninthecloudandusuallyaccessiblethroughdesktopsandmobileapplications,aswellasthroughawebinterface.ReadmoreNote(s):Worldwide;2015to2024;*Forecast.ReadmoreSource(s):GartnerShareofcorporatedatastoredinthecloudinorganizationsworldwidefrom2015to2022Cloudstorageofcorporatedatainorganizationsworldwide2015-2022Shareofcorporatedata30%

40%0%10%20%50%60%70%2015201620172019*20202021202230%35%43%48%50%50%60%8Description:Theamountofcorporatedatastoredinthecloudhasincreasedinrecentyearsandispredictedtosurpass60percentby2022.Thisisasignificantrisefrom2015whenonly30%ofcorporatedatawasstoredinthecloud.Thistrendisexpectedtocontinueinthefuture.ReadmoreNote(s):Worldwide;2015to2022;1,767respondents;ITandITsecuritypractitionersinvolvedintheircompanies'useofbothpublicandprivatecloudresources;*Extrapolatedvalues.

ReadmoreSource(s):451Research;IDC;PonemonInstitute;ThalesGroupCHAPTER

02Overview:SoftwaremarketsInformationtechnology(IT)worldwidespendingfrom2005to2024(inbillionU.S.dollars)GlobalITspending2005-20246,0005,0004,0003,0002,0001,00002005

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2024*10Description:ITspendingworldwideisprojectedtoreacharound4.6trillionU.S.dollarsin2023,a5.5percentincreaseon2022spending.ReadmoreNote(s):Worldwide;2005to2023;Includesspendingonsoftware,devices,services,datacentersystems,andcommunicationservices;*Forecast

ReadmoreSource(s):GartnerInformationtechnology(IT)spendingforecastworldwidefrom2012to2024,bysegment(inbillionU.S.dollars)GlobalITspendingforecast2012-2024,bysegmentDataCenterSystemsEnterprisesoftwareDevicesITServicesCommunicationServices6,0005,0004,0003,0002,0001,00001,517.881,585.371,461.661,420.911,423.081,459.481,207.971,3961,3731,3801,6419061,6249221,3921,5411,3928661,3748941,305.71,0407121,071697993712931748.15897700.02911.66766.28803.34807.58732.036653696773006493106463106303261,039.18676285419210201847721520195291792020221.222022217.882023*235.532024*140140166171170181189.51202120122013201420152016201711Description:Theglobalinformationtechnology(IT)spendingondevices,includingPCs,tablets,mobilephones,printers,aswellasdatacentersystems,enterprisesoftware,andcommunicationsservicescameto4.7trillionU.S.dollarsin2023.By2024,ITspendingisexpectedtoincreasetoastaggering5.13trilliondollarsworldwide.ReadmoreNote(s):Worldwide;2012to2023;*ForecastReadmoreSource(s):GartnerContentmanagementsoftwareapplicationmarketrevenuesworldwidefrom2021to2026(inbillionU.S.dollars)Worldwidecontentmanagementsoftwaremarketsize2021-20266050.549.949.448.948.35040302010047.820212022*2023*2024*2025*2026*12Description:In2022,theglobalcontentmanagementsoftwareapplicationmarketisexpectedtoreach48.3billionU.S.dollars.Themarketisexpectedtogrowatacompoundannualrateof1.1percentuntil2026,suggestingthatthemarketwillnotseehugegainsoverthenextcoupleofyears.ReadmoreNote(s):Worldwide;2022;*Forecast.Forthisstatistic,thefiguresfrom2021to2026wereroundedafterbeingcalculatedusingaconstantannualgrowthrateof1.1percentCAGR,basedondataprovidedbythesource.

ReadmoreSource(s):AppsRunTheWorld;Informationtechnology(IT)spendingonenterprisesoftwareworldwide,from2009to2023(inbillionU.S.dollars)Enterprisesoftwaretotalworldwideexpenditure2009-2023900800700600500400856.03783.466155294774193693263103102972852693002001000244.642010225.5120092011201220132014201520162017201820192020202120222023*13Description:In2022,ITspendingonenterprisesoftwareamounttoaround783billionU.S.dollarsworldwide,agrowthof7.1percentfromthepreviousyear.Likenearlyallsub-segmentsoftheITservicesindustry,theenterprisesoftwaremarkethasexperiencedhighlevelsofgrowthinrecentyears,withmarketrevenuesmorethandoublinginthedecadebetween2010and2020.TheCOVID-19globalpandemicalsodidnotslowdowngrowthinthesoftwaresectorasinitiallyfeared.Forfurtherinformation[...]

ReadmoreNote(s):Worldwide;2009to2022;*ForecastReadmoreSource(s):GartnerSizeoftheelectronicsignaturemarketworldwideform2022to2030(inbillionU.S.dollars)Globalelectronicsignaturemarketsize2022-2030504540353025201543.1431.9223.6317.4912.959.58107.095.253.925020222023*2024*2025*2026*2027*2028*2029*2030*14/statistics/1337874/digital-signature-market-sizeTheglobalelectronicsignaturemarketwasvaluedataround3.9billionU.S.dollarsin2022,andisprojectedtogrowto43.14billionby2030.Electronicsignatures,alsoknownase-signatures,enablethefastandpaperlesssigningofdigitalcontracts.

ReadmoreNote(s):Worldwide;2022Source(s):FortuneBusinessInsightsCHAPTER

03FinancialsDropbox'sannualrevenuefrom2015to2022(inbillionU.S.dollars)Dropbox'sannualrevenueworldwide2015-20222.52.332.162.01.51.00.50.01.911.661.391.110.840.62015201620172018201920202021202216Description:Dropbox'sannualrevenuehasincreasedsteadilyyear-on-yearsince2015.In2022,theSanFranciscofirm'srevenuereached2.33billionU.S.dollars,upfrom2.16billionU.S.dollarsinthepreviousyear.

ReadmoreNote(s):Worldwide,NorthAmerica;2015to2022Source(s):DropboxDropboxInc'sannualrevenueworldwidefrom2015to2022,byregion(inmillionU.S.dollars)Dropbox'sannualrevenueworldwide2015-2022,byregionUnitedStatesInternational2,5002,0001,5001,0001,060.71,027.9914.6807.2685.2531.1388.91,264.220221,13020215000999.32020277.7326.12015854.12019706.52018575.72017455.9201617Description:In2022,Dropboxgeneratedaround1.13billionU.S.dollarsinrevenueintheUnitedStates,whilethetotalrevenueforallotherinternationalmarketswasreportedataround1billionU.S.dollars.ReadmoreNote(s):Worldwide,NorthAmerica;2015to2022Source(s):DropboxAveragerevenueperpayingDropboxuser(ARPU)from2015to2022(inU.S.dollars)Dropbox'saveragerevenueper(paying)user2015-2022160140133.73134.51128.5123.07117.64120100806040200113.54111.91110.542015201620172018201920202021202218Description:Asof2022,Dropbox'saveragerevenueperpayinguser(ARPU)wasreportedat134.51U.S.dollars.Thisrepresentsaroundanonepercentincreaseonthepreviousyearwiththemetrichavingincreasedsteadilysince2016.

ReadmoreNote(s):Worldwide;2015to2022;*PayingusersaredefinedbythesourceasuserswhohaveactivepaidlicensesforaccesstotheDropboxplatformasoftheendoftherelevantperiod.Onepersonwouldcountasmultiplepayingusersifthe[...]

ReadmoreSource(s):DropboxDropbox'sannualgrossprofitfrom2015to2022(inmillionU.S.dollars)Dropbox'sannualgrossprofitworldwide2015-20222,0001,880.71,8001,6001,4001,2001,0008001,713.71,499.31,250.3997737.92017600454.22016400196.4201520002018201920202021202219Description:In2022,Dropboxhadanannualgrossprofitofapproximately1.88billionU.S.dollars.Theamounthasbeensteadilyincreasingsince2015,havingaddedover1.5billionU.S.dollarstoits2015numberof196.4millionU.S.dollarswithinlessthansevenyears.ReadmoreNote(s):Worldwide,NorthAmerica;2015to2022Source(s):DropboxDropboxInc'sannualnetincome/profitlossfrom2015to2022(inmillionU.S.dollars)Dropbox'sannualnetincome/lossworldwide2015-20228006004002000553.2335.8-52.72019-111.72017-200-210.2-256.32020-325.92015-400-600-484.9201820162021202220Description:In2022,Dropboxreportedanetprofitofover553.2millionU.S.dollars.Thiswassecondconsecutivepositivenetincomereportedsince2015,afterthecompanyreportednetlossesforsixconsecutiveyears.

ReadmoreNote(s):Worldwide,NorthAmerica;2015to2022Source(s):DropboxDropbox'sannualexpenditureonresearchanddevelopment(R&D)worldwidefrom2015to2022(inmillionU.S.dollars)Dropbox'sannualR&Dspendingworldwide2015-20221,000900891.9768.28007006005004003002001000755.9727.5662.1380.3289.72016201.6201520172018201920202021202221Description:Dropbox'sexpenditureonresearchanddevelopment(R&D)hasincreasedsignificantlysince2015,whenaround202millionU.S.dollarswereinvestedinthesegment.In2022,Dropboxspentapproximately892millionU.S.dollarsonresearchanddevelopmentworldwide.ReadmoreNote(s):Worldwide,NorthAmerica;2015to2022Source(s):DropboxDropboxInc'sannualexpenditureonsales,marketing,advertising,andpromotionworldwidefrom2015to2022(inmillionU.S.dollars)Dropbox'sannualadvertisingandmarketingspendingworldwide2015-2022Salesandmarketing439.6Advertisingandpromotion*50045040035030025020015010050427.5423.3422.8409.4314250.6193.1108.6100.994.888.880.181.459.546.602015201620172018201920202021202222Description:In2022,Dropboxspentapproximately409.4millionU.S.dollarsonsalesandmarketing-adecreasefromthepreviousyearof2021,whenaround427millionU.S.dollarswerespentonthesegment.Outofthenearly410millionU.S.dollarsspentinthemostrecentyear,around94.8millionU.S.dollarswerespentsolelyonadvertisingandpromotionalexpenditure.ReadmoreNote(s):Worldwide,NorthAmerica;2015to2022;*RepresentsasegmentofoverallsalesandmarketingspendingReadmoreSource(s):DropboxNumberofemployeesatDropboxworldwidefrom2015to2022NumberofemployeesatDropboxworldwide2015-20223,5003,0003,1182,8012,7602,6672,5002,0001,5001,0005002,3231,8581,4460201520172018201920202021202223Description:AsofDecember31st2022,Dropboxhad3,118employeesworldwide.OpposedtothedecliningpatterninheadcountthattheSanFrancisco-basedfirmhadseenfrom2019to2021,apeakisreachedinthemostrecentyearwithDropboxreportingthehighestamountofemployeessince2015.ReadmoreNote(s):WorldwideSource(s):DropboxNumberofpayingDropboxusersfrom2015to2022(inmillions)NumberofpayingDropboxusers2015-2022201817.7716.7915.4816141210814.3112.7118.86.564202015201620172018201920202021202224Description:Dropboxreportedhaving17.77millionpayingusersin2022.Thisrepresentsanincreaseofroughlyonemillionpayinguserssince2021.Theamounthasonlybeenincreasingsince2015,havingaddedovertenmillionpayinguserstoitsresultswithinsixyears.ReadmoreNote(s):Worldwide;2015to2022;*PayingusersaredefinedbythesourceasuserswhohaveactivepaidlicensesforaccesstotheDropboxplatformasoftheendoftherelevantperiod.Onepersonwouldcountasmultiplepayingusersifthe[...]

ReadmoreSource(s):DropboxCHAPTER

04CompetitorsLeadingvendors'shareinthefilesharingsoftwaremarketworldwidein2022Filesharingsoftwaremarketshareworldwide2022,byvendorJupyter5.56%MicrosoftOneDrive11.27%GoogleDrive28.11%Other12.98%Box14.5%Dropbox27.6%26Description:AsofSeptember2022,GoogleDriveledthefilesharingsoftwaremarketwithamarketshareof28.13percent.SanFrancisco-basedDropboxfollowedcloselywithashareof27.6percent,whileBoxcommandeda14.5percent.Datanyze'smarketsharemetricrepresentsthenumberofcompaniesusingagivensoftwaresolution.ReadmoreNote(s):Worldwide;2022Source(s):DatanyzeMarketshareofleadingelectronicsignaturecompaniesworldwidein2022Globalelectronicsignaturemarketsharebycompany2022PandaDoc0.47%HelloSign0.49%Nitro0.29%

GetAccpet0.28%Other0.65%MyLiveSignature0.62%SignNow1.35%AdobeSign2.56%xink15.24%DocuSign77.64%27Description:In2022,theSanFranciscobasedfirmDocuSigndominatedtheelectronicsignaturemarketwithamarketshareofover77percent.Electronicsignaturesallowthefastandsecuresigningofelectroniccontractsandotherdocumentation.

ReadmoreNote(s):Worldwide;2022Source(s):DatanyzeMarketshareofdocumentprocessingsoftwareworldwidein2023,bybrandGlobalmarketshareofdocumentprocessingsoftware2023,bybrand57.18%60%50%40%30%20%10%0%8.4%6.07%5.83%5.62%3.17%2.21%1.96%0.3%0.27%0.15%0.12%28Description:Mostadvisorsusemultipledocumentprocessingsoftwareincombinationwithoneanother.Itiscurrentlyusedbyabout60percentofadvisors.DocuSigndominatesthemarketwithabouta57percentshare.

ReadmoreNote(s):Worldwide;2023;4,495respondentsSource(s):T3Tech