马来西亚旅游行业市场前景及投资研究报告-培训课件外文版2024.5双子塔吉隆坡

INDUSTRIES

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MARKETSTourisminMalaysiaCHAPTER

01OverviewValueofinternationaltourismexpenditureintheAsia-Pacificregionin2021,bycountryorterritory(inbillionU.S.dollars)ValueofinternationaltourismspendingAPAC2021,bycountryInternationalexpenditureinbillionU.S.dollars0246810121416ChinaMacao14.110.27SouthKoreaIndia9.48.8SingaporeThailandMaldivesVietnam4.13.92.161.2HongKongJapan11NewZealandAustraliaPakistan10.90.853Description:In2021,ChinahadthehighestinternationalvisitorspendingintheAsia-Pacificregion,inwhichinternationaltourismexpenditurealmostreached14.1billionU.S.dollars.Incomparison,internationaltourismexpenditureinSouthKoreaamountedtoapproximately9.4billionU.S.dollarsin2021.ReadmoreNote(s):Asia,APAC;2021Source(s):WTTCGrossdomesticproductdirectcontributionfromtourisminMalaysiafrom2013to2022(inbillionMalaysianringgit)GDPdirectcontributionfromtourismMalaysia2013-2022120100102.2794.5887.982.0980604020074.9669.4860.7347.928.44202011.62013201420152016201720182019202120224Description:In2022,thetourismsectorinMalaysiadirectlycontributednearly48billionMalaysianringgittoitsgrossdomesticproduct(GDP),asignificantincreasecomparedtothepreviousyear.In2020and2021,Malaysia'stourismsectorhasbeennegativelyimpactedbytheCOVID-19pandemic,leadingtothecancellationofitsVisitMalaysiatourismcampaign.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysiaDirectcontributionofthetourismindustryasashareofthegrossdomesticproduct(GDP)inMalaysiafrom2013to2022TourismindustrydirectcontributionasshareofGDPMalaysia2013-20228%6.8%7%6%5%4%3%2%1%0%6.6%6.5%6.4%6.4%6.2%5.9%2.7%20222%0.8%2021201320142015201620172018201920205Description:In2022,thetourismindustry'sdirectcontributiontotheMalaysiangrossdomesticproduct(GDP)was2.7percent.TourismisoneofthelargestsectorofcontributiontotheMalaysianGDP,however,duetotheCOVID-19pandemicanditsmeasuresin2020and2021,Malaysiasawamajordeclineinthissector.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysia;TourismMalaysiaYearonyeargrowthoftouristarrivalstoMalaysiafrom2013to2022TouristarrivalgrowthinMalaysia2013-20228,000%7,000%6,000%5,000%4,000%3,000%2,000%1,000%7,375%2.73%20136.7%20144.03%20161.04%20190%-6.25%2015-3.02%2017-0.45%2018-83.4%2020-96.89%2021-1,000%20226Description:In2022,therewasanincreaseofaround7.4thousandpercentintheyear-on-yeargrowthoftouristarrivalstoMalaysiacomparedtothepreviousyear.TheMalaysiangovernmentimposedtravelrestrictionsinearly2020until2021topreventthespreadofCOVID-19,whichledtothelargestdeclineinadecade.ReadmoreNote(s):Malaysia;2013to2022Source(s):TourismMalaysiaCHAPTER

02InboundtourismTouristarrivalstoMalaysiafrom2013to2022(inmillions)TouristarrivalstoMalaysia2013-20223027.4426.7625.9525.8326.125.7225.7225201510510.0720224.330.1302013201420152016201720182019202020218Description:In2022,therewereapproximatelytenmilliontouristarrivalsinMalaysia.ThecountryfinallyreopeneditsborderinApril2022,aftertwoyearsoftravelrestrictionswhichseverelyimpactedthenumberoftouristscomingtothecountry.

ReadmoreNote(s):Malaysia;2013to2022Source(s):TourismMalaysiaNumberoftouristarrivalsinMalaysiain2021,bycountryorregionofresidence(in1,000s)NumberoftouristarrivalsinMalaysia2021,byregionofresidenceTouristarrivalsinthousands30

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500102060708090100ASEAN*Other91.6712.03China7.74.983.923.11ContinentalEurope**IndiaJapanSouthKoreaUnitedKingdomUnitedStatesAustraliaandNewZealandGermany3.032.682.031.520.82SaudiArabiaTaiwan0.690.569Description:In2021,thenumberoftouristsarrivinginMalaysiafromtheASEANcountriesdroppedtoapproximately91.67thousandpeople.Meanwhile,aroundtwothousandvisitorscamefromtheUnitedStatesinthatyear.ThenumberoftouristscomingtoMalaysiahasbeenrapidlydecliningin2021duetotheCOVID-19pandemic.ReadmoreNote(s):Malaysia;2021Source(s):StatisticsMalaysiaInboundtourismexpenditureofvisitorsinMalaysiafrom2015to2022(inbillionMalaysianringgit)InboundtourismexpenditureofvisitorsinMalaysia2015to202210089.487.7908070605040302010085.781.674.633.413.70.52015201620172018201920202021202210Description:In2022,inboundtourismexpenditureofvisitorsthatcametoMalaysiareachedaround33.4billionMalaysianringgit,asignificantincreasecomparedto0.5billionMalaysianringgitinthepreviousyear.Althoughtourismisoneofthemostimportantsectorinthecountry,inboundtourismexpenditureexperiencedadecreasein2020and2021duetothetravelrestrictionsduringCOVID-19pandemic.ReadmoreNote(s):MalaysiaSource(s):StatisticsMalaysiaInboundtourismexpenditureofvisitorsinMalaysiain2021,byproduct(inmillionMalaysianringgit)InboundtourismexpenditureofvisitorsinMalaysia2021,byproductExpenditureinmillionMalaysianringgit40

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80020100120140160180178200PassengertransportservicesFoodandbeverageservingservices81Country-specifictourismcharacteristicservicesAccommodationservices7973Country-specifictourismcharacteristicgoodsCultural,sportsandrecreationservicesTravelagenciesandotherreservationservices4611111Description:In2021,thelargestshareofinboundtourismexpenditurewasonpassengertransportservices,atabout178millionMalaysianringgit,followedbyfoodandbeveragesservicesat81millionMalaysianringgit.Inthatyear,totalinboundtourismexpenditureamountedtoapproximately469millionMalaysianringgit.ReadmoreNote(s):Malaysia;2021Source(s):StatisticsMalaysiaCHAPTER

03DomestictourismNumberofdomesticvisitorsinMalaysiafrom2013to2022(inmillions)NumberofdomesticvisitorsinMalaysia2013-202230025020015010050239.1221.3205.41189.25176.94171.6169.28152.88131.66660201320142015201620172018201920202021202213Description:In2022,thenumberofdomestictouristsinMalaysiaamountedtoapproximately171.6million,asignificantincreasecomparedtothepreviousyear.In2021,restrictionsonmovementwerestillinplacetocurbthespreadofCOVID-19,whichresultedinadecreaseindomestictouristsinMalaysia.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysiaNumberofdomestictourismtripsinMalaysiafrom2013to2022(inmillion)NumberofdomestictourismtripsinMalaysia2013-2022350300332.4302.4276.15253.8825020015010050235.19217.45207.79193.27146.9972.40201320142015201620172018201920202021202214Description:In2022,thenumberofdomestictourismtripsmadewithinMalaysiaamountedtoaround207.8million.Thiswasasignificantincreasefromaround72milliondomestrictripsmadeinthepreviousyear.ThetourismindustryinMalaysiahasstartedtorecoveraftertheCOVID-19pandemic.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysiaAveragelengthofstayondomestictourismtripsinMalaysiafrom2013to2022(indays)AveragelengthofstayondomestictourismtripsMalaysia2013-20223.02.62.562.522.52.442.52.01.51.00.50.02.352.32.312.191.93201320142015201620172018201920202021202215Description:In2022,theaveragelengthofstayfordomestictourismtripsinMalaysiawasapproximately2.5days.Thelengthofstayfordomestictourismtripsdecreasedin2020and2021duetotheimplementationofthemovementrestrictionstocurbthespreadofCOVID-19in2021.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysiaDomestictourismexpenditureinMalaysiafrom2013to2022(inbillionMalaysianringgit)DomestictourismexpenditureinMalaysia2013-202212010080103.1892.5683.174.7767.8462.1564.08604020054.0240.42202018.4120212013201420152016201720182019202216Description:In2022,thedomestictourismexpenditureinMalaysiaamountedtoapproximately64billionMalaysianringgit,asignificantincreasecomparedtothepreviousyear.ThedomestictourismindustryinthecountryhasstartedtorecoveraftertheCOVID-19pandemicrestrictionsin2020and2021.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysiaAverageexpenditureondomestictourismtripsinMalaysiafrom2013to2022(inMalaysianringgit)AverageexpenditureondomestictourismtripsMalaysia2013-2022350310308306301294288300250200150100502862792752540201320142015201620172018201920202021202217Description:In2022,theaverageexpenditureondomestictourismtripsinMalaysiawas308Malaysianringgitpertrip.Thiswasanincreasefrom254Malaysianringgitonaverageinthepreviousyear.Theaverageexpenditureondomestictripswaslowerin2020and2019duetotheCOVID-19pandemic.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysiaDomestictourismexpenditureofvisitorsinMalaysiain2022,byproduct(inbillionMalaysianringgit)DomestictourismexpenditureofvisitorsinMalaysia2022,byproductExpenditureinbillionMalaysianringgit100515202524.9430ShoppingFoodandbeverage9.738.84PurchaseofautomotivefuelAccommodation5.964.864.82ExpenditurebyvisitedhouseholdsTransportationOtheractivities2.592.34Expenditurebeforethetrip/package/entrancefees/tickets18Description:In2022,thedomestictourismexpenditureonshoppinginMalaysiatotaledaround24.94billionMalaysianringgit.Thenextlargestareaofexpenditurefordomestictouristswasonfoodandbeverageataround9.73billionMalaysianringgit.ReadmoreNote(s):Malaysia;2022Source(s):StatisticsMalaysiaCHAPTER

04HotelindustryValueaddedbytheaccommodationservicesindustryinMalaysiafrom2017to2021(inbillionMalaysianringgit)ValueaddedbytheaccommodationservicesindustryinMalaysia2017-20211210.449.691089.0265.063.794202017201820192020202120Description:In2021,thevalueaddedoftheaccommodationservicesindustryinMalaysiaamountedtoaround3.79billionMalaysianringgit,adecreasefromaroundfivebillionMalaysianringgitinthepreviousyear.TheaccommodationindustryinthecountrywasseverelyimpactedbytheCOVID-19pandemicin2020and2021.ReadmoreNote(s):Malaysia;2017to2021Source(s):StatisticsMalaysiaNumberofhotelsinMalaysiafrom2012to2021NumberofhotelsinMalaysia2012-20216,0005,3825,3395,1704,9614,7995,0004,0003,0002,0001,00004,7504,5124,0723,0942,724201220132014201520162017201820192020202121Description:In2021,therewere5.17thousandhotelsinMalaysia.Thiswasadecreasecomparedtoaround5.3thousandhotelsinthepreviousyear.ThehotelindustryinthecountrywashighlyaffectedbytheCOVID-19pandemic.

ReadmoreNote(s):Malaysia;2012to2021Source(s):TourismMalaysiaNumberofhotelroomsavailableinMalaysiain2021,bystateNumberofhotelroomsavailableMalaysia2021,bystateNumberofroomsavailable010,00020,00030,00040,00050,00060,000KualaLumpurJohor56,33435,18633,603PahangSelangorSarawakSabah30,85028,75227,963PulauPinangMelaka20,55819,581PerakKedah18,93718,548NegeriSembilanTerengganuKelantanPutrajayaPerlis11,09610,5626,0961,8431,29722Description:In2021,thecapitalofMalaysia,KualaLumpur,hadthemostnumberofhotelroomsavailableatnearly56.3thousandrooms.Bycomparison,Putrajayahadtheleastnumberofhotelrooms,at1.3thousandhotelrooms.

ReadmoreNote(s):Malaysia;2021Source(s):TourismMalaysiaAverageoccupancyratesofhotelsinKualaLumpur,Malaysiafrom2012to2021AverageoccupancyratesofhotelsinKualaLumpur,Malaysia2012-202180%69.3%69.5%69.7%70%60%50%40%30%20%10%0%67.1%66.1%66.1%63.3%59.9%25.1%202023.6%20212012201320142015201620172018201923Description:In2021,theaverageoccupancyrate(AOR)forKualaLumpurhotelswas23.6percent.KualaLumpur`shoteloccupancyrateshadseenadrasticdecreasein2020and2021duetotheCOVID-19pandemic.Evenso,thehoteloccupancyrateinKualaLumpurhadbeendecliningyear-on-yearevenbeforethepandemic.ReadmoreNote(s):Malaysia;2012to2021Source(s):TourismMalaysiaNumberofforeignhotelguestsinKualaLumpur,Malaysiafrom2012to2021(inmillions)NumberofforeignhotelguestsinKualaLumpur,Malaysia2012-20211411.61210.9310.729.871089.449.349.268.52641.5820.040201220132014201520162017201820192020202124Description:In2021,therewereapproximately0.04millionforeignguestswhostayedinhotelsinKualaLumpur,Malaysia.Thiswasasignificantdecreasefromthepreviousyear,duetothetravelrestrictionsduringCOVID-19pandemic.

ReadmoreNote(s):Malaysia;2012to2021Source(s):TourismMalaysiaCHAPTER

05EconomicimpactGrossvalueaddedtourismindustries(GVATI)inMalaysiafrom2013to2022(inbillionMalaysianringgit)Grossvalueaddedtourismindustries(GVATI)Malaysia2013-2022300250200251.5240220.4200.7200.3198.5181.7165.9151.815010050136.10201320142015201620172018201920202021202226Description:In2022,thegrossvalueaddedfromtourismindustries(GVATI)wasat251.5billionMalaysianringgit,anincreasecomparedtothepreviousyear.GrossvalueaddedfromtourismsufferedadecreaseduringthetravelrestrictionscausedbyCOVID-19pandemicin2020and2021.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysiaShareofgrossvalueaddedoftourismindustries(GVATI)inMalaysiain2022,bysectorShareofGVATIinMalaysia2022,bysectorShareofGVATI20%0%10%30%40%50%60%Retailtrade54.1%Food&beverageCountry-specifictourismservicesAccommodation17.1%12.6%5.9%Passengertransport3.2%3%Cultural,sports&recreationalAutomotivefuel2.5%Travelagencies1.5%27Description:In2022,retailtradesectorwasthebiggestcontributortothegrossvalueaddedoftourismindustries(GVATI)inMalaysiawith54.1percent.Thiswasfollowedbyfoodandbeverage,with17.1percentcontributiontotheGVATI.

ReadmoreNote(s):Malaysia;2022Source(s):StatisticsMalaysiaNumberofpeopleemployedinthetourismindustryinMalaysiafrom2013to2022(inmillions)NumberofemployeesintourismindustryMalaysia2013-20224.03.53.613.563.523.473.463.313.182.92.93.02.52.01.51.00.50.02.7201320142015201620172018201920202021202228Description:In2022,around3.61millionpeoplewereemployedinthetourismsectorinMalaysia,anincreasefromaround3.52millionpeopleemployedinthepreviousyear.TourismisoneofMalaysia'sbiggestsectorforemployment,makingupjustunderaquarterofallemployment.ReadmoreNote(s):Malaysia;2013to2022Source(s):StatisticsMalaysiaTotalvalueoftourismreceiptsinMalaysiafrom2013to2022(inbillionMalaysianringgit)TourismreceiptsvalueMalaysia2013-20221009086.184.182.182.1807269.170605040302010065.428.23202212.70.2420132014201520162017201820192020202129Description:In2022,thetotalvaluefromtourismreceiptsinMalaysiawasapproximately28.23billionMalaysianringgit,asharpincreasefromthepreviousyear.Thevalueoftourismreceiptsinthecountrydecreasedsignificantlyin2020and2021becauseofthedisruptionstotheglobaltourismindustrycausedbytheCOVID-19pandemic.ReadmoreNote(s):Malaysia;2013to2022Source(s):TourismMalaysiaBreakdownoftouristexpenditureinMalaysiain2021BreakdownoftouristexpenditureMalaysia2021Shareoftouristexpenditure0%10%20%30%40%50%60%70%Accommodation,food,&beveragesInternationalairfaresbylocalcarriers60.7%29.8%Shopping,entertainment,medical,domesticairfares,fuel,sports,&othersLocaltransportation6.9%2.5%30Description:In2021,accommodation,food,andbeveragesaccountedfor60.7percentofthetotaltouristexpenditureinMalaysia,makingitthelargestsectoroftouristspending.Thiswasfollowedbyspendingoninternationalairfaresbylocalcarriers,whichmadeup29.8percentoftouristexpenditure.ReadmoreNote(s):Malaysia;2021Source(s):TourismMalaysiaCHAPTER

06ConsumerbehaviorMostcommonconcernsabouttravelingamongtouristsinMalaysiaasofJanuary2023CommonissuesabouttravelingamongMalaysians2023Shareofrespondents10%

20%0%30%40%50%60%70%Health&safetyrelatedissues58.12%IncreasedpriceoftravelingNeedtoknowandbeawareofrulesandregulationsAtoohighnumberofthepopulationwillingtotravelThelowernumberofflightsandtransportationavailablefortravelOther27.01%9.39%3.33%1.57%0.59%32Description:AccordingtoasurveyconductedinMalaysiainJanu