新领航职业英语（下册） 课件 Boo2 Module 5 Building a Firm Foundation

新领航职业英语（下册）Unit5BuildingaFirmFoundationUnit5BuildingaFirmFounationLessonOneLessonTwoLessonThreeContentFrom“MadeinChina”to“CreatedinChina”TheChangingFaceof“MadeinChina”PracticeMakesPerfectModule5BuildingaFirmFoundation-KnowaboutthedevelopmentofChinesebrandinrecentyears;-Talkaboutthedutyandmissionofenterprises;-Mastertheusageofsubjunctivemood-Learnhowtowriteacompanyprofile;-Promoteculturalconfidenceandapositiveworldoutlook.ChineseAphorismTocultivatemoralityandrenewthepeople,andtostriveforthehighestgood..明德新民，止于至善。Thisunitwillhelpyouto:Lesson1From“MadeinChina”to“CreatedinChina”Warm-upAbrandlogoisavisualrepresentationofabrand'sidentityandvalues.Itservesasapowerfultoolforbrandrecognition,differentiation,andcommunicationwithcustomers.Awell-designedlogocanhelpestablishastrongvisualpresenceforabrandandcontributetoitsoverallsuccessinthemarket.Lesson1From“MadeinChina”to“CreatedinChina”Warm-upⅠ.HerearesomeChinesenationalbrandlogos.Whichonesdoyourecognize?Pleasewritedowntheircorrespondingbrandnames.

Lesson1From“MadeinChina”to“CreatedinChina”Warm-upXiaomiLiningHuaweiVivoErkeHuiliLesson1From“MadeinChina”to“CreatedinChina”Warm-upⅡ.HereareafewreasonswhybrandingisimportantforChineseenterprises.Pleasetickthereasonsyouagreewith:Differentiation

TrustandReputationMarketPositioningandExpansionCustomerRecognitionandRecallEmployeeEngagementandPrideBrandLoyaltyandAdvocacyPremiumPricingMore:_________________________ListeningLesson1From“MadeinChina”to“CreatedinChina”Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)._______1.

May10,2007isthefirstChineseBrandsDay._______2.ChineseBrandsDayaimstopublicizeandpromoteChinesebrandsthatareindependentlyowned._______3.ChineseBrandsDayhighlightsthestoriesandheritageofbothtraditionalandmodernChinesebrands._______4.ChineseBrandsDayprovidesanopportunityforEuropeancompaniestolearnmoreaboutChinesecultureandhistory._______5.ChineseBrandsDayprovidesanexcellentopportunityforthousandsoflesser-knowntraditionalbrandsthatsimplyoozenostalgiaandcharmtotelltheirstory.FTTTTCanyounamesomedomesticproductsyouhaveboughtrecently?Doyouknowtheideaofguochao?Doyouagreewiththeideathat

“guochaomaybejustaflashinthepan(昙花一现)”?ReadingLesson1From“MadeinChina”to“CreatedinChina”①FengJidongcanstillvividlyrememberonesummernightnearlyadecadeagowhenheandfourcollegeroommates,theireyesgluedtocomputers,waitedwithbatedbreathforanonlinepresaletokickoff.②Astheclockstruck10pm,upto100,000ofthelatestmodelsoftheoncelittle-knowndomestic

smartphonemakerXiaomihadbeensoldoutintheblinkofaneye.Oneluckydogamongthemmanagedtograbone.PoorguyslikeFengstillstruggledtorefreshthelandingpageuntilthepresalewasalloveralmostassoonasitbegan.③“Atthattime,itwasarareexperienceindeedtoscramblefor

domesticproducts,”Fengrecalled.“TherewasalwaysarushforiPhones,EuropeanluxurybagsandevenJapanesericecookersandtoiletseats.Butwhenitcomestohomegrownbrands,mostconsumerssimplydidn’tbelievetheywerewellworththetimeandtrouble.”④Inthepast10years,however,Fenghaswitnessedtheboomtimesforindigenousproducts.Notonlyhavehistoricalortime-honoredbrands,whosepopularityslowlywanedinthe‘90s,beenrevivedtobecomecoolagain,butnewdomesticbrandsarealsoverymuchpartofthewave.⑤The30-year-oldnativeofYunnanprovincehadhelpedhiscousinsnapuptherefinededitionoftheclassicWarriorsneakers-a94-year-oldShanghai-basedsportingfootwearlabeldeemedas“must-haves”forgymclassesatschoolintheolddays.FengalsojoinedtheSingles’DayshoppingspreetoscrambleforthespecialeditionofSongDynasty(960-1279)ceramics-inspiredlipsticksforhisgirlfriend.Despitecomingawaywithnothinginthepresale10yearsago,hehasbecomeanardentsupporterofXiaomi,Huawei,Vivoandtheirdomesticpeers.⑥Althoughsomemayarguethattherenewedinterestinhomegrownbrandsistheresultofwell-crafted“hungrymarketing”andwhimsicalbranding,itcan’tbedeniedthatonceabadgeofhonor,foreignproductsmaynolongerbethealphaandomegaforconsumersfeelingcool.⑦Today’snewgenerationofconsumerswantitemsthatreflecttheirowncultureratherthanjustforeignheritageand

exclusivity

thathavebeensopopulartodate,whichmakesguochao,literallytranslatedas“nationalhip”or“Chineseretro”,atrendtotakeseriously.⑧“Nowadays,the‘MadeinChina’labelnolongerinherentlymeanscheap,inferiorandunfashionable.”saidZhouZhendong,professorattheSchoolofJournalismandCommunicationofXiamenUniversity.“Theongoingguochaotrendgoesbeyondabasic‘proudlyMadeinChina’conceptandprovestobearealmarketforcetobereckonedwith.”⑨Morethan80percentofready-to-buyitemsinTaobaoconsumers’onlineshoppingcartsweredomesticproducts,accordingtoareportunveiledbyChina’sbiggeste-commercecompanyAlibabaGroupinMay.Overhalfofguochaofanswerefoundtobeconsumersbornafter1995and60percentofthemcomefromthird-andhigher-tiercities.⑩Refutingtheideathatguochaomaybejustaflashinthepan,ZhouofXiamenUniversitysaidhefirmlybelievesthetrendwillbecomecoolerthanever.“We’renowonlyhalfwayalongthejourneybeforeembracingtheclimaxofthemomentum.”ReadingWords&Expressionsdomestic/dəˈmɛstɪk/(adj.)国内的-Relatingtoorexistingwithinaparticularcountry;notforeignorinternational.E.g.Thecompanyfocusesondomesticproductiontosupportlocalbusinesses.indigenous/ɪnˈdɪdʒənəs/(adj.)土著的；本土的-belongingtoaparticularplaceorregionnaturallyE.g.Theindigenoustribeshavelivedintheregionforcenturies.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

wane/weɪn/v.减弱；衰退-tobecomeweakerorlessstrongE.g.Interestintheproductbegantowaneaftertheinitiallaunch.ardent/ˈɑrdnt/adj.热情的；热烈的-havingorshowingstrongenthusiasm,passion,ordevotionE.g.Shewasanardentsupporterofenvironmentalconservation.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

whimsical/ˈwɪmzɪkl/adj.异想天开的；古怪的

-determinedbychanceorimpulseorwhimratherthanbynecessityorreasonE.g.Theartist'swhimsicalpaintingscapturedtheimaginationofviewers.badge/bædʒ/n.徽章；标记-asmallpieceofmetal,cloth,orplasticthatisworntoshowthatapersonbelongstoaparticularorganization,group,orhasachievedsomethingE.g.Thepoliceofficerproudlydisplayedhisbadgeonhisuniform.Lesson1From“MadeinChina”to“CreatedinChina”ReadingGuangzhou,aGatewaytoMaritimeSilkRoadWords&Expressionsheritage/ˈhɛrɪtɪdʒ/n.遗产；传统-thetraditions,achievements,beliefs,orqualitiesthatarepasseddownthroughgenerationswithinaparticularsocietyorfamilyE.g.Preservingthecountry'sculturalheritageisimportantforfuturegenerations.Lesson1From“MadeinChina”to“CreatedinChina”ReadingGuangzhou,aGatewaytoMaritimeSilkRoadWords&Expressions

exclusivity/ɪkˌskluːˈsɪvɪti/n.独占性；排他性-thestateorqualityofbeingexclusiveorlimitedtoaparticulargrouporcategoryE.g.Thecluboffersexclusivitytoitsmemberswithspecialprivileges.

inherently/ɪnˈhɛrəntli/adv.固有地；本质上

-inawaythatisanessentialorinherentpartofsomething’snatureorcharacterE.g.Somerisksareinherentlyassociatedwiththeinvestment.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

inferior/ɪnˈfɪriər/adj.劣质的；次等的-Lowerinrank,status,quality,orimportance.E.g.Theknockoffproductwasofinferiorqualitycomparedtotheoriginal.

unveil/ʌnˈveɪl/v.揭示；公开-torevealormakesomethingknownorvisibleforthefirsttime.E.g.Thecompanyplanstounveilitsnewproductlineattheupcomingevent.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

glueto盯着看，全神贯注于-TobecompletelyfocusedorattachedtosomethingE.g.Duringthemovie,shewasgluedtothescreen,captivatedbythestory.intheblinkofaneye一眨眼-Veryquickly;inanextremelyshortamountoftimeE.g.Thethiefdisappearedintheblinkofaneyebeforeanyonecouldreact.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

scramblefor竞相争夺-TocompeteeagerlyorurgentlyforsomethingthatisinshortsupplyE.g.Therewasascrambleforticketstotheconcertassoonastheywentonsale.arushfor抢购-AsuddenandenthusiasticmovementtowardssomethingE.g.Therewasarushforthelimited-editionmerchandiseassoonasitwasreleased.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

bereckonedwith不可忽视-Tobeconsideredimportant,influential,orpowerful;nottobeignoredE.g.Thenewplayerintheindustryisaforcetobereckonedwith,challengingestablishedcompanies.Lesson1From“MadeinChina”to“CreatedinChina”A.Readthepassageagainandchoosethebestheadingforeachparagraphfromthelistinthebox.ThereisoneheadingyoudoNOTneed.1.Paragraph

⑦_________2.Paragraph⑧_________3.Paragraph⑨_________4.Paragraph⑩_________a.MoreYoungerConsumersFavorChineseProducts.b.TheConceptof"MadeinChina"isChanging.c.TheReasonWhyGuochaoBecomesaTrend.d.GuochaoTrendisaLastingJourneyTowardsFashionableNationalPride.e.PersonalExperienceswithDomesticBrandsReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”cbadB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？1.Whichfactorhasmainlycontributedtotheappealofdomesticbrandstoyoungerconsumers?a.

Innovativemarketingstrategiesb.Higherqualitycomparedtoforeignbrandsc.Lowerpricescomparedtoforeignbrandsd.Culturalrelevanceandconnection2.TheGuochaotrendreflectsconsumers’desireto_______.a.supportnationalbrandsb.imitateWesternculturec.abandontraditionalvaluesd.increasetheirspendingpowerReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”daB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？3.Whatistheprimaryreasonfortheshiftinconsumerattitudestowardsdomesticbrands?a.Aggressivemarketingcampaignsb.Lowerpricesofdomesticproductsc.Superiorqualityofdomesticproductsd.Culturalandnationalidentity4.Accordingtothearticle,whatpercentageofproductsinChineseconsumers’shoppingcartsaredomestic?a.Lessthan50%b.Around60%c.Approximately80%d.Morethan90%ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”dcB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？5.TheGuochaotrendhasposedchallengesandopportunitiesfor_______.a.foreignbrandsintheChinesemarketb.theexpansionofforeignbrandsc.thedevelopmentandgrowthofnationalbrandsd.thepreferencesofolderconsumersReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”cC.CompletethesentenceswiththeEXACTwords,phrasesornumbersfromthepassage.YoumustuseNOMORETHANTHREEwordsforeachblank.1.Onesummernightnearlyadecadeagowhenheandfourcollegeroommates,theireyes_________computers,waitedwithbatedbreathforanonlinepresaletokickoff.2.Astheclockstruck10pm,upto100,000ofthelatestmodelsoftheoncelittle-knowndomesticsmartphonemakerXiaomihadbeensoldout______________ofaneye.3.Oneluckydogamongthemmanagedtobagone.PoorguyslikeFengstill___________refreshthelandingpageuntilthepresalewasalloveralmostassoonasitbegan.ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”gluetointheblinkstruggledtoC.CompletethesentenceswiththeEXACTwords,phrasesornumbersfromthepassage.YoumustuseNOMORETHANTHREEwordsforeachblank.4.Theongoingguochaotrendgoesbeyondabasic“proudlyMadeinChina”conceptandprovestobearealmarketforceto__________________.5.We’renowonlyhalfwayalongthejourneybefore__________theclimaxofthemomentum.ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”bereckonedwithembracingA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.1.Thegrowingpreferencefor__________productsshowcasesashiftinconsumerbehavior.2.Therevivalof__________traditionsandcraftsmanshipcontributestoculturalpreservation.3.Thepopularityofforeignbrandshas________asconsumersembracelocalalternatives.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanedomesticindigenouswanedA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.4.Localindustrieshaveexperienceda__________,fuelingeconomicgrowthandinnovation.5.Consumersshow__________enthusiasmforproductsthatreflecttheirculturalheritage.6.Thefocusondomesticproductschallengesthenotionofforeign__________.7.Domesticproductsarenolongerconsidered__________inferiortoforeignones.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanerevivalardentexclusivityinherentlyA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.8.Consumer_________hasshiftedtowardslocallymadeproducts.9.The“guochao”_________hascapturedtheattentionofyoungconsumers,drivingsales.10.Embracingdomesticproductscelebratesandpreservesthenation’srichcultural__________.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanepreferencetrendheritageB.TranslatethefollowingsentencesintoChinese.1.Inthepast10years,Fenghaswitnessedtheboomtimesforindigenousproducts.

2.Refutingtheideathatguochaomaybejustaflashinthepan,ZhouofXiamenUniversitysaidhefirmlybelievesthetrendwillbecomecoolerthanever.

3.Notonlyhavehistoricalortime-honoredbrandsbeenrevivedtobecomecoolagain,newdomesticbrandsarealsoverymuchpartofthewave.

ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”在过去的10年里，冯先生见证了本土产品的繁荣时期。厦门大学的周教授反驳了“国潮”可能只是昙花一现的观点，他表示，他坚信这一趋势将变得比以往任何时候都更酷。不仅历史悠久的品牌重新焕发活力，新的国产品牌也纷纷加入这股浪潮。B.TranslatethefollowingsentencesintoChinese.4.Althoughsomemayarguethattherenewedinterestinhomegrownbrandsistheresultofwell-crafted“hungrymarketing”andwhimsicalbranding,itcan’tbedeniedthatonceabadgeofhonor,foreignproductsmaynolongerbethealphaandomegaforconsumersfeelingcool.5.We’renowonlyhalfwayalongthejourneybeforeembracingtheclimaxofthemomentum.

ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”尽管有些人可能会认为，人们对本土品牌重新产生兴趣是精心设计的“饥饿营销”和异想天开的品牌推广的结果，但不可否认的是，曾经倍受追捧的国外品牌不再是消费者感觉很酷的的阿尔法和欧米茄。我们现在正处于势头顶峰来临之前的途中。Min-projectLesson1From“MadeinChina”to“CreatedinChina”InvestigateaLocalBrand

Whatisthemostfavorablelocalbrandinyourmind?Doyourclassmatesidentifywiththesamebrand?Trytoinvestigateoneofyourfavoritelocalbrandsbythefollowingquestionnaireandshareyourinvestigationinclass.QuestionOptionalWhat’sthenameofthebrand?

Howdidyoufirstbecomeawareofthebrand?

Advertising(TV,radio,print,online)

Wordofmouth

Socialmedia

Website

Other(pleasespecify):__________Whatarethereasonsyoulikeit?

Uniqueproductfeatures

Highquality

Exceptionalcustomerservice

Competitivepricing

Other(pleasespecify):___________Willyourecommendthebrandtoothersbasedonitsvalue?

Yes

No①冯继东还清楚地记得近十年前的一个夏夜，他和四位大学室友眼睛盯着电脑，屏息等待网上预售的开始。②随着晚上10点的钟声敲响，曾经名不见经传的国产智能手机厂商小米的最新机型，眨眼间就被抢购一空。其中一位幸运儿成功地捕获了一只。像冯这样的可怜人还在努力刷新登陆页面，直到预售几乎一开始就全部结束了。③“当时抢国货确实是一次难得的经历。”冯回忆道。“iPhone、欧洲奢侈品包甚至日本电饭锅和马桶座圈总是很抢手。但当谈到本土品牌时，大多数消费者根本不相信它们值得花时间和麻烦。”④然而，在过去的10年里，冯先生亲眼目睹了本土产品的繁荣时期。不仅历史悠久的品牌在90年代随着越来越多的顾客被外国商品所吸引而逐渐衰落，现在又重新焕发了活力，新的国内品牌也在这股浪潮中占据了重要地位。⑤这位30岁的云南人不迷帮助他的表弟抢购了经典版回力运动鞋的精致版——这是一个拥有94年历史的上海运动鞋品牌，被认为是那个年代学校体育课的“必备品”。冯还参加了双十一购物狂欢，为女友抢购灵感来自于宋代（960-1279）陶瓷的特别版口红。尽管10年前预售一无所获，但他已成为小米、华为、Vivo等国内同行的热心支持者。⑥虽然有些人可能认为，人们重燃对本土品牌的兴趣是精心设计的“饥饿营销”和异想天开的品牌塑造的结果，但不可否认的是，曾经是荣誉象征的外国产品可能不再是消费者感觉很酷的中国的阿尔法和欧米伽。⑦当今的新一代消费者想拥有能反映自己文化的商品，而不仅仅是迄今为止如此流行的国外产品和独家产品，这使得“国潮”，字面意思是“民族时尚”或“中国复古”，成为一种值得认真对待的趋势。⑧“如今，‘中国制造’的标签不再固有地意味着廉价、劣质和不时尚。”厦门大学新闻与传播学院教授周振东说，“持续不断的国潮趋势超越了基本的‘中国制造’概念，并被证明是一股不可忽视的真正市场力量。”⑨中国最大的电子商务公司阿里巴巴集团5月份发布的一份报告显示，淘宝消费者网上购物车中超过80%的待购商品是国货。超过一半的国潮粉丝是1995年以后出生的消费者，其中60%来自三线及以上城市。⑩厦门大学的周教授反驳了“国潮”可能只是昙花一现的观点，他表示，他坚信这一趋势将变得比以往更酷。“在迎来势头的顶峰之前，我们现在只走了一半的路程。”Lesson2TheChangingFaceof“MadeinChina”Warm-upⅠ.PleaseticktheresponsibilitiesyouthinkChineseenterprisesshouldtakeandlistmore.□Providetheircustomerswithwellmade,reasonablypricedproductsthatperformasadvertised.□Returnsomeoftheirwealthtothecommunitiesthatsupportthem.□Keeptheiremployeeschallengedandsatisfied.□Minimizenegativeimpactsontheenvironmentandpromotestheconservationofnaturalresources.□Adapttochangingmarketconditions,andcontributetothedevelopmentofsocietybypromotingknowledgeandskills.□More:______________Warm-upⅡ.CanyougivesomeexamplesofChineseenterprisestakingtheirresponsibilities?Lesson2TheChangingFaceof“MadeinChina”ListeningLesson2TheChangingFaceof“MadeinChina”Listeningtothedialogueandtickthebusinessorproductyouhaveheard.□5GTechnology□Tablets□Smartwatches□Laptops□CloudComputing□Infrastructure□InternetofThings□SmartTV□Telecommunications√√√√√√√√ListeningLesson2TheChangingFaceof“MadeinChina”B.Listentothedialogueagainandfillintheblankswithwhatyouhaveheard.CanyouguesswhoIam?I’maChinese1._____________technologycompanyspecializingintelecommunicationsequipmentandconsumerelectronics.Foundedin1987,Ihavegrowntobecomeoneoftheworld’sleadingprovidersofinformationandcommunicationstechnology(ICT)2._____________andsmartdevices.Myprimaryfocusisondevelopingandmanufacturing3.__________equipment,includingnetworkinfrastructure,mobiledevices,andcloudcomputingsolutions.Iamwellknownformyexpertiseinareassuchas5Gtechnology,4.____________intelligence(AI),andInternetofThingsdevices.multinationalinfrastructuretelecommunicationartificialListeningLesson2TheChangingFaceof“MadeinChina”B.Listentothedialogueagainandfillintheblankswithwhatyouhaveheard.My5Gequipmenthasbeenwidelyadoptedbytelecomoperatorsinmanycountries,enablingfasterdataspeeds,lowerlatency,andsupportingawiderangeofemergingtechnologiesandapplications.Inadditiontotelecommunicationsinfrastructure,Ialsoproducearangeofconsumerelectronics,including5.______________,tablets,smartwatches,andlaptops.Mysmartphoneshavegainedpopularitygloballyfortheadvancedfeatures,innovativedesigns,andcompetitivepricing.smartphoneReadingChineseenterpriseshaveundertakenagoodnumberofinfrastructureprojectsinAfrica,whichhaveboostedlocalsocio-economicdevelopment.Inthenextperiod,ChinawillbuildpartnershipswithAfricancountriesintransnational

andtransregionalinfrastructureconstructions.WhatdoChineseEnterprisesBringtotheWorld?Lesson2TheChangingFaceof“MadeinChina”

TheNestorKirchnerHydropowerStationandtheJorgeSaipanNickHydropowerStationarekeyprojectsjointlyconstructedbyChinaandArgentina.Withtheinvestmentof4.7billiondollars,thegeneratingcapacityofthetwostationswillreach1,740MW.ItisdoubtlessthemostsuccessfulhydropowerprojectinArgentinaandwillgenerateabout7,000jobopportunities.Whencarryingoutprojects,Chineseenterprisesassumetheirsocialresponsibilities.XuXiangchun,theformervicepresidentofChinaMetallurgicalGroupCorporation,gaveaninstanceofhowoneprojectcomprehensivelyimprovedlocalinfrastructure.“Itwasin1991whenwestartedtobuildacopperandgoldmineinPakistan.Thelocalslivedatoughlife,hadnoaccesstocleanwaterandelectricity.Therefore,wefirstconstructedawatertreatmentplantandadieselpowerstationinthatarea.Livingconditionsweregreatlyimproved.Electriclightsreplacedoillampsanddrinkingwaterbecamesafe.“Ontopofthat,webuiltahospitalonfindingthattherewerenohealthcarefacilitiesinthatarea.ItbenefitsnotonlyourChineseworkers,butalsothelocalpeople.Onaverage,about1,000person-timesoflocalscometothehospitaleveryyear.”Xucontinued.“Wealsoencouragethevillagerstoventureintobusinessesthatarerelevanttoourproject,includingsettinguplimefactoriesandaggregateplants,ontheonehand,whichcanprovideuswithmaterials,andontheotherhand,generaterevenuesforthem.Moreover,inanticipationofhiringlocalworkers,webuiltprimaryschoolsandvocationalschoolstotrainfutureworkers.”Inadditiontojobopportunities,manycountrieslookforwardtotheprospectofChinaprovidingmoretechnologytransfers.“Technologytransferhasadeepsignificancetobuildingourcapacityandboostingthecountry’seconomicdevelopment,”saidNonofoE.Molefi,ministerofInfrastructure,ScienceandTechnologyofBotswana,“Wehopetechnologytransfercanbeonepartofinfrastructureinvestments.”Infact,someChinesecompanieshavealsorealizeddemandsofthesekinds,theycandomuchmorethansimplyundertakeprojects.DuFei,thepartychairmanofChinaRoadandBridgeCorporation,confirmedthathiscompanyhadsponsoredabout200studentsfromseveralcountriestostudyinChina.TheyfirstlearnChineseforoneyearandstudyprofessionalknowledgeandtechniquesoverthenextfewyears.“Furthermore,wehaveestablishedlaboratoriesatsomeofourconstructionsitesabroadandsetupexperimentalbaseswithlocaluniversitiesthatofferengineeringprograms.”Chineseenterpriseshavealwaysattachedgreatimportancetoconstructionqualityandoccupationalsafety.

WhenChinaNonferrousMetalIndustry’sForeignEngineeringandConstructionCo.,LtdundertookprojectsinKazakhstan,itstrictlyfollowedhighstandardsrelatingtooccupationalsafety.P6,thehighestlevelengineeringmanagementsoftwareusedinWesterncountries,wasadoptedbytheChinesecompanyinKazakhstanandisexpectedtobewidelyusedinallthecompany’soverseasprojects.ReadingWords&Expressionstransnational/trænzˈnæʃənl/adj.跨国的-involvingoroperatinginseveralcountriesE.g.Thecompanyhasexpandeditsoperationstobecomeatransnationalcorporationwithofficesinover50countries.公司业务不断扩大，成为一家在50多个国家设有办事处的跨国公司。transregional/trænzˈriːdʒənl/adj.跨区域的

-relatingtoorinvolvingmultipleregionsE.g.Thenewpolicyaimstopromotetransregionalcooperationtoaddressenvironmentalissuesthataffectmultiplestates.

新政策旨在促进​​跨区域合作，以解决影响多个国家的环境问题。

Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

hydropower/ˈhaɪdrəʊˌpaʊə/n.水力发电-electricitythatisproducedbytheforceoffast-movingwaterE.g.Hydropowerisconsideredarenewableenergysourcebecauseitharnessesthepowerofmovingwaterwithoutdepletingit.

水力发电被认为是一种可再生能源，因为它利用流动水的力量而不耗尽水。comprehensively/ˌkɒːmprɪˈhensɪvli/adv.全面地

-inawaythatincludeseverythingoreveryoneE.g.Thereportprovidesacomprehensivelydetailedanalysisofthecurrenteconomicsituation.报告对当前经济形势进行了全面详细的分析。Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

revenue/ˈrevənjuː/n.收入

-income,especiallywhenitisinlargeamountsE.g.Theincreaseinsalesledtoasignificantboostinthecompany‘srevenue.销售额的增加导致公司收入大幅增长。anticipation/ænˌtɪsɪˈpeɪʃn/n.预期

-afeelingofexcitementaboutsomethingthatisgoingtohappenE.g.Thereiswidespreadanticipationforthenewmovie,whichisexpectedtobreakboxofficerecords.这部新片备受期待，有望打破票房纪录。Lesson1From“MadeinChina”to“CreatedinChina”Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressionsvocational/vəʊˈkeɪʃənl/adj.职业的

-relatingtotheskillsandknowledgeneededforaparticularjoborprofessionE.g.Vocationaltrainingprogramsaredesignedtoequipstudentswiththeskillsneededforspecificjobs.职业培训计划旨在使学生具备特定工作所需的技能。sponsor/ˈspɒnsə(r)/v.赞助

-supportorfinanceE.g.Thesportseventwasmadepossiblebythegeneroussponsorshipofseverallocalbusinesses.此次体育赛事的举办得益于多家当地企业的慷慨赞助。Lesson1From“MadeinChina”to“CreatedinChina”Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

occupational/ˌɒkjuˈpeɪʃənl/adj.职业的-relatingtoaperson’sjoborprofessionE.g.Occupationaltherapyhelpspatientsdevelop,recover,andmaintaintheskillsneededfordailylivingandworking.职业治疗帮助患者发展、恢复和维持日常生活和工作所需的技能。Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

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