英文广告课件Advertisement

Advertising

Advertisementn.Advertisementhelpstosellgoods.

Advertising

n.

Sheworksinadvertising.

Advertisev.

Imustadvertiseforanewsecretary.advertiseoneself

Whatisadvertising?“Advertising”comesfromtheLatinword“adverto”meaning“turnattentionto”so“advertising”mightbedefinedasanymeansofbringinginformationtothepublicforthepurposeofdrawingattentiontomanufacturedgoods,services,shops,orentertainments.ThefunctionsoftheadvertisementFunctions

attractattentioncreateinterestarousedesirestimulateattentionTheCharacteristicsoftheAdvertisingLanguage

Generallyspeaking,thelanguageofadvertising,mainlyofso-calledloadedlanguages,mustbealanguageofimmediateimpactandrapidpersuasion.Itmustbringtheadvertisedproductsintoattention,stresstheirqualitiesinthemostattractiveway,clearlyoutlinethereasonsforbuyingthem,andpreferablyleaveamemorableechoofwhathasbeensaidabouttheproductsringinginthereader’smindEffectsPERSUASIVEPOWERATTENTIONVALUEMEMORYVALUEAdvertisementToachievethis,thelanguageofadvertisingmustbeshort,concise,vivid,attractive,andpersuasive,whicharefullydisplayedinadvertisingEnglish..Whatarethepurposesofadvertising?TobrandtheirproductsTobrandtheircorporatecultureTohaveconsumersbeinterestedintheirproductsTogainprofitsbytakingmoneyfromtheconsumers’pocketsWhatisagoodadvertisement?SaythetruthBecreativeBeattractiveBeuptodateStaredbycelebrity…LogoSlogan

Obeyyourthirst

Startahead

Mydigitalstory

Mosquitobyebye

Communicationunlimited

I’mlovingitCouldyoutranslatethefollowingad-wordsandreferencethemtorelatedproducts?drinkshampoocamerainsecticidetelephonefoodAdvertisementsareeverywhereAdvantagesDisadvantagesplayanimportantroleineconomicfield

admakecustomerknowthefirst—handinformationofnewproductsAdvantagesAdvantagespromotesalesandthenincreasetheprofitofcompanyDisadvantagesadsleadcustomerstoformunreasonableconsume-habitDisadvantagesadsspreadfalseinformationandcheatpeople

formAdvantages

Disadvantagesmakepeopleannoyedmisledpeoplebyfalseandincorrectinformationcheatconsumerstobuytheuselessproductsraisethepriceofproducts….helpconsumersmakeinformedchoicesentertainpeopleincreaseproductsalesmakepeopleawareofsocialproblemsandgovernmentpolicies….Berational(理智)toadsHowtodoAvoidthedisadvantagesAdsCommercialAdsTypesofadvertisementsTrafficAdsTVAdsOutdoorAdsMagazineAdsPackingAdsHandoutsCataloguesRadioAdsInternetAdsCellphonesAdsPublicAdsGOTMILK?”是美国BodyByMilk发起的一项公益活动，该活动总会邀请一些有影响力的娱乐界、体育界的明星拍摄长了“牛奶胡子”的照片，向大众宣传喝牛奶的好处。在美国要知道明星在青少年中的知名度可以看看他(她)是否拍过“GOTMILK？”广告。从莱昂纳多·迪卡普里奥到姚明;从安吉丽娜·朱利到成龙；从贝克汉姆到章子怡等等诸多明星都曾经出现在这个广告里。就连可爱的皮卡丘、力大无比的绿巨人、加菲猫、蝙蝠侠也上了牛奶胡子广告。GOT

MILK!GotMilk?GotMilk?Goodtothelastdrop.滴滴香浓，意犹未尽。Impossiblemadepossible.使不可能成为可能。CanonPrinterTaketimetoindulge.Nestle

icecream尽情享受吧.Tide’in,dirt’sout.汰渍到，污垢逃。不求最大，但求最好。(中国光大银行)渴望无限。（百事）Youpressthebotton,wedotherest.TheworldsmileswithReader’sDigest.您只需要按快门，其余的我们来做。(柯达相机)Askformore.Tobethebestratherthanthelargest.读者文摘给全世界带来欢笑。MusicinAdsJerkSeasonsinthesunRobinsonTobewithyou英语广告语欣赏1.Timeiswhatyoumakeofit.(Swatch)

天长地久。（斯沃奇手表）2.Makeyourselfheard.(Ericsson)

理解就是沟通。(爱立信）3.Engineeredtomovethehumanspirit.(Mercedes-Benz)

人类精神的动力。（梅塞德斯-奔驰）4.StartAhead.(Rejoice)

成功之路，从头开始。（飘柔）5.Adiamondlastsforever.(DeBierres)

钻石恒久远，一颗永流传。（第比尔斯）6.Fresh-upwithSeven-up.(Seven-up)

提神醒脑，喝七喜。（七喜）7.IntelInside.(IntelPentium)

给电脑一颗奔腾的“芯”。（英特尔奔腾）8.ConnectingPeople.(Nokia)

科技以人为本。（诺基亚）9.FortheRoadAhead.(Honda)

康庄大道。（本田）10.Letusmakethingsbetter.(Philips)

让我们做的更好。（飞利浦）11.EnjoyCoca-Cola.(Coca-Cola)

请喝可口可乐。（可口可乐）12.GenerationNext.(Pepsi)

新的一代。（百事）13.TheRelentlessPursuitofPerfection.(Lexus)

追求完美永无止境。（凌志汽车）14.Communicationunlimited.(Motorola)

沟通无极限。（摩托罗拉）15.Feastyoureyes.（Pond’sCucumberEyeTreatment)

滋润心灵的窗户。（庞氏眼贴片）16.Focusonlife.(Olympus)

瞄准生活。（奥林巴斯）17.Behindthathealthysmile,there’saCrestkid.(Cresttoothpaste)

健康笑容来自佳洁士。（佳洁士牙膏）18.Goodtothelastdrop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）19.Obeyyourthirst．服从你的渴望。（雪碧）20.Thenewdigitalera．数码新时代。（索尼影碟机）21.Welead．Otherscopy．我们领先，他人仿效。（理光复印机）22.Impossiblemadepossible．使不可能变为可能。（佳能打印机）23.Taketimetoindulge．尽情享受吧！（雀巢冰激凌）24.Poetryinmotion,dancingclosetome．动态的诗，向我舞近。（丰田汽车）25.Cometowheretheflavouris．Marlborocountry．光临风韵之境——万宝路世界。（万宝路香烟）31.Intelligenceeverywhere.智慧演绎，无处不