中国移动应用APP市场前景及投资研究报告-培训课件外文版2024.4微信QQ抖音快手拼多多

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TRENDSMobileappsinChinaCHAPTER

01OverviewNumberofsmartphoneusersbyleadingcountriesin2022(inmillions)Smartphoneusersbycountryworldwide2022Numberofusersinmillions01002003004005006007008009001,0001,100ChinaIndia974.69659UnitedStatesIndonesiaBrazil276.14187.7143.43106.4497.44RussiaJapanNigeriaMexicoPakistanEgyptPhilippinesGermany83.3478.3772.9971.2469.768.254Description:In2022,Chinahadmoresmartphoneusersthananycountryintheworldatmorethan974million.Indiahadthesecondmostsmartphoneusers,amountingtoaround659.Thesetwocountriesareexpectedtocontinuetoleadthesmartphoneuserranking,asChinaandIndiaalsorankoneandtwoinregardstothelargestpopulationsworldwideandstillhavestronggrowthpotentialduetoarelativelylowsmartphonepenetrationrate.ReadmoreNote(s):Worldwide;2022Source(s):NewzooLeadingmarketsbasedonmobileappsconsumerspendingin2022(inmillionU.S.dollars)Globalmobileappconsumerspending2022,byregionSpendinginmillionU.S.dollars60,000

80,000

100,000020,00040,000120,000140,000160,000180,000WorldwideChina167,09058,070UnitedStatesJapan42,192.217,772.8SouthKoreaUnitedKingdomGermanyTaiwan6,287.53,819.13,7083,603.72,680.12,390.22,136CanadaAustraliaFranceBrazilHongKong1,370.11,287.75Description:In2022,Chinawastheleadingmarketformobileapps,withusersinthecountrygeneratingapproximately58billionU.S.dollarsinappspending.TheUnitedStatesrankedsecond,withusersspendingmorethan42billionU.S.dollarsonappsduringthelastexaminedyear.In2022,globalconsumerspendingonmobileappsamountedto167billionU.S.dollars,downfrom170billionU.S.dollarsin2021.ReadmoreNote(s):Worldwide;2022Source(s):Data.aiNumberofsmartphoneusersinChinafrom2018to2022withaforecastuntil2027(inmillions)NumberofsmartphoneusersinChina2018-20271,4001,2001,210.61,183.31,152.81,118.91,081.21,039.4993.11,0008006004002000943.2882.2816201820192020202120222023*2024*2025*2026*2027*6Description:In2022,thenumberofsmartphoneusersinChinaamountedtoalmost1.04billion.Accordingtotheforecast,theusernumberwasexpectedtoincreasetoaround1.18billionby2026.Witharound6.6billionpeoplewhousesmartphonesaroundtheworld,Chinaaccountsforover15percentoftotalusers.ReadmoreNote(s):China;2018to2022;excludingHongKong;*Forecast.Individualsofanyagewhoownatleastonesmartphoneandusethesmartphone(s)atleastoncepermonth.

ReadmoreSource(s):SmartphonemarketshareinChinabyleadingvendorfrom2014to2022ShareofthemajorChinesesmartphonemarket2014-2022,byvendorXiaomiHuaweiApplevivoOppoHonorOthers120%100%80%60%40%20%0%3.5%6.5%12.5%15.6%11.7%16%23%17.4%17.1%26%19.8%18.1%16.8%18.6%16.8%17.7%11.1%18%18.1%8.9%13.4%20.4%15.5%19.1%9.1%7.8%8.4%19.8%3.5%17%11%13.9%10.4%21.5%15.3%14.3%14.3%3.8%38.3%38.4%10.1%26.4%19%12%16.4%9.6%14.9%201515.5%202113.7%202213.3%13.1%201812%10.9%201610.9%20192014201720207Description:In2022,OppoandAppleaccountedforthehighestmarketshareoftheChinesesmartphonemarketwithashareof16.8percent.In2021,HuaweilostitsleadingpositionafterthecompanywassubjectedU.S.traderestrictions.

ReadmoreNote(s):China;2014to2022Source(s):IDCLeadingmobilenon-gameappsinChinainDecember2023,basedonmonthlyrevenue(inmillionU.S.dollars)Topgrossingnon-gameappsinChina2023MonthlyrevenueinmillionU.S.dollars020406080100120Douyin(TikTok)TencentVideoiQIYI104.2462.1245.02QQMusic37.67NetEaseMusicYoukuVideoKuGouMusicBilibili22.5519.1217.9212.7312.73KuaishouBaiduNetdisk11.398Description:InDecember2023,Douyin-theofficialChineseversionofTikTok-wasthehighestgrossingnon-gameappinChina,earningaround104millionU.S.dollarsofrevenue.Theothertopspotsweretakenbydomesticmusicandvideostreamingplatforms-TencentVideo,iQIYI,andQQMusicinthisorder.ReadmoreNote(s):China;December2023Source(s):AppMagicLeadingmobilegameappsinChinainFebruary2024,basedonmonthlyrevenue(inmillionU.S.dollars)TopgrossingmobilegamesinChina2024MonthlyrevenueinmillionU.S.dollars020406080100120120.36140HonorofKingsPUBGMobile80.06LeagueofLegendsMobileBattleofGoldenSpatulaCrossFire:LegendsJustice34.8428.8228.7328.25EggParty25.5720.5518.3113.88GenshinImpactHonkai:StarRailFantasyWestwardJourney9Description:China’smobilegamemarketisvibrant.InFebruary2024,Tencent'sHonorofKingsremainedthehighest-grossinggameappinthecountry,earningabout120millionU.S.dollarsinrevenue.FarbehindthesecondplaceholderPUBGMobile,LeagueofLegendsMobilefromTencent,remainedthethird.Honkai:StarRail,thelatestrole-playinggachagamedevelopedbymiHoYodroppedtotheninthspot,whereasmiHoYo'sanothertitleGenshinImpactdroppedtotheeighth.

ReadmoreNote(s):China;February2024;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicCHAPTER

02AppstoresNumberofmonthlyactiveusernumber(MAU)oftheleadingthird-partyappstoresinChinainNovember2023(inmillions)Monthlyactiveusersofleadingthird-partyappstoresinChina2023Numberofmonthlyactiveusersinmillions020406080100120140160180200TencentAppStore360MobileAssistantBaiduMobileAssistantMMAppStore183.8575.971.9332.88PPAssistant22.42Wandoujia10.699.446.89SougouMobileAssistantTaobaoMobileAssistant11Description:InNovember2023,TencentAppStorewastheleadingthird-partyappstoreinChinawithover183millionmonthlyactiveusers.360MobileAssistantfollowedasthesecondplacewithalmost76millionmonthlyactiveusers.

ReadmoreNote(s):China;asofNovember2023;Excludingappstoresownedbysmartphonemanufacturers.Source(s):iiMediaResearchPopularappstoresinChinainSeptember2022,byappdownloads*(inmillions)MonthlynumberofappdownloadsinChina2022,bymajorappstoresNumberofdownloadsinmillions01002003004005006007008009001,0001,100HuaweiAppGalleryAppStore983.21683.93OPPOStore571.02VivoAppStoreMiStore456.79330.89BaiduMobileAssistant103.3512Description:InSeptember2022,HuaweiAppGalleryrecorded983milliontimesofappdownloadsinChina.Huawei,Apple,andOPPOcontrolledovertwo-thirdsofChina'ssmartphonemarketinthatmonth.ReadmoreNote(s):China;September2022;*Multipledownloadsofthesameappfromthesameuserwerecountedasonlyonedownload.Downloadsofdifferentappsfromthesameuserweretreatedasvalidmultipledownloads.

ReadmoreSource(s):QuestMobileNumberofmobileappsavailablefordownloadontheappstoresinChinafrom2017toJune2023(inmillions)NumberofsmartphoneappsonappstoresinChina2017-H120235.04.524.54.034.03.673.453.53.02.52.01.51.00.50.02.62.522.3220172018201920202021June2022June202313Description:ByJune2023,therewerearound2.6millionmobileappsavailablefordownloadontheappstoresinChina.Tencent'sWeChat,Alipay,andQQarethemostpopularappsamongtheChinesemobileusers.

ReadmoreNote(s):China;2017toH12023Source(s):CNNIC;MIITNumberofmobileappsandapppublishersontheTencentAppstoreasofNovember20,2023(in1,000s)NumberofmobileappsandapppublishersontheTencentAppstore20237065.3605040302010037.85MobileappsApppublishers14Description:TencentAppstoreisthemostpopularthird-partyappstoreforAndroiddevicesinChina.AsofNovember20,2023,therewereover65,000mobileappsavailablefordownloadandover37,000apppublishersontheTencentAppstore.

ReadmoreNote(s):China;November20,2023Source(s):42mattersNumberofmonthlyactiveusersofHuaweiAppGalleryfrom1stquarterof2019to4thquarterof2022*(inmillions)MAUsofHuaweiAppGalleryQ12019-Q420227006005805305004905004604204003904003002001000350300Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q4202215Description:Inthelastquarterof2022,HuaweiAppGalleryreportedabout580millionmonthlyactiveusersworldwide.About6.4millionappdevelopershaveregisteredontheappstore.DuetothetradewarbetweenChinaandtheUnitedStates,HuaweicannolongeruseGoogleservicesonitsnewphones.OnlytheAppGalleryanditsownproprietaryHuaweiMobileServices(HMS)areinstalledonHuawei'snewdevices.ReadmoreNote(s):Worldwide,China;2019Q1toQ42022;*Thecompanyhasnotdisclosedtheofficialfiguresbetweenthesecondquarterof2021andthethirdquarterof2022.Figurespriorthefirstquarterof2021wereretrievedfromtheofficial[...]

ReadmoreSource(s):HuaweiCHAPTER

03MajorapppublishersNumberofappusersoftheleadinginternetcompaniesinChinaasofDecember2023(inmillions)NumberofappusersofleadingonlinecompaniesinChina2023Numberofappusersinmillions02004006008001,0001,2001,400TencentAlibaba1,2211,151Baidu1,1021,057ByteDanceAntGroup912PinduoduoMeituan881878JD.com681Kuaishou572TencentMusicEntertainmentChinaMobileWeibo545530529DidiChuxingiQIYI47544617Description:AsofDecember2023,Tencentownedatotalof472appsandreachedapproximately1.2billionappusersinChina.Alibabafollowedwith168appsandroughly1.15billionappusers.Baidu'suserbasestoodat1.1billionandthequickly-growingByteDancereachedauserpoolofoveronebillion.ReadmoreNote(s):China;December2023;excludingthetheduplicatedusersfromappsownedbythesamecompanySource(s):QuestMobileLeadingapppublishersinChinain2023,byrevenue(inmillionU.Sdollars)LeadingapppublishersinChina2023,byrevenueApprevenueinmillionU.S.dollars01,0002,0003,0004,0005,0006,0005,475.02ShenzhenTencentTianyouTechnologyLtdNetEase1,745.23TikTokPte.Ltd.1,141.39CognospherePte.Ltd.iQIYI723.48500.42370.37244.38LingxiGamesInc.TuyooOnlineHKLimitedYInc.191.18177.95150.38BilibiliKuGouTechnologyCO.,LTD18Description:In2023,Tencent'ssubsidiaryShenzhenTencentTianyouTechnologyLtd.wasthehighest-earningmobileapppublisherinChina,generatingapproximately5.5billionU.S.dollarsofin-apppurchaserevenues.NetEasetookthesecondspotwitharound1.7billionU.S.dollarsofapprevenues,followedbyTikTokPte.Ltd.with1.1billionU.S.dollars.ReadmoreNote(s):China;2023;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicAnnualrevenueofTencentHoldingsfrom2012to2022(inbillionyuan)Tencent'sannualrevenue2012-2022600560.12554.55482.065004003002001000377.29312.69237.76151.942016102.86201578.93201460.44201343.89201220172018201920202021202219Description:TheChineseinternetservicesgiantTencent,oneoftheleadinginternetcompaniesintheworld,reportedatotalannualrevenueofaround555billionyuanin2022,decreasingfromabout560billionyuaninthepreviousyear.

ReadmoreNote(s):China;2012to2022Source(s):TencentAnnualrevenueofAlibabaGroupfromfinancialyear2013to2023(inmillionyuan)Alibaba'sannualrevenueFY2013-FY20231,000,000900,000800,000700,000600,000500,000400,000300,000200,000868,687853,062717,289509,711376,844250,2662018158,2732017101,143201676,2042015100,000052,504201434,51720132019202020212022202320Description:InthefiscalyearendingMarch31,2023,Chinesee-commercecorporationAlibabaGrouprecordedconsolidatedrevenuesofaround868.69billionyuan.Thistranslatestoapproximately126.49billionU.S.dollars.

ReadmoreNote(s):China;FY2013toFY2023;fiscalyearendingMarch31Source(s):AlibabaAnnualrevenuegeneratedbyByteDancefrom2019to2021(inbillionU.S.dollars)ByteDance:annualrevenue2019-202170605040305834.42010017.1520192020202121Description:In2021,Beijing-basedByteDancesawapproximately58billionU.S.dollarsinrevenues,upbyalmost69percentcomparedtothepreviousyear.ByteDance,whichwasfoundedin2012,hasexperiencedincrediblegrowthinrecentyears,thanksespeciallytoitssocialvideoappsDouyinandTikTok.Between2019and2020,thecompanyexperiencedastaggering100%percentincreaseinrevenuesdespitethegeopoliticaldifficultiesexperiencedwiththeTikTokbaninIndiaandtheU.S.scrutiny.

ReadmoreNote(s):Worldwide;2019to2021Source(s):ReutersAnnualrevenueofBaidufrom2013to2023(inbillionU.S.dollars)Baidu'sannualrevenue2013-20232519.54201510518.9617.9316.4115.4314.8813.0310.2510.167.915.2502013201420152016201720182019202020212022202322Description:ThemultinationaltechnologicalcorporationBaiduIncreportedanannualrevenueofalmost20billionU.S.dollarsin2023.HeadquarteredinBeijing,thecompanyhadrapidlygrownintooneoftheChineseprominentdevelopersofinternetandartificialintelligenceservicesandproducts.ItsBisoneoftheworld’slargestandChina’smostpopularsearchenginewebsites.ReadmoreNote(s):Worldwide;2013to2023Source(s):BaiduTotalnetrevenuesofNetEasefrom2009to2022(inbillionyuan)NetrevenueofNetEase2009-202212010096.587.6180604020073.6759.2451.1844.44201733.99201621.69201511.7120149.28.27.295.513.76200920102011201220132018201920202021202223Description:ThisstatisticshowsthetotalnetrevenuesofNetEaseinChinafrom2009to2022.In2022,NetEasehadgeneratedanetrevenueofabout96.5billionyuan,increasingfromabout87.6billionyuaninthepreviousyear.

ReadmoreNote(s):China;2009to2022Source(s):NetEaseCHAPTER

04PopularappcategoriesMonthlyactiveusersoftheleadingappsinChinainNovember2023(inmillions)LeadingappsinChina2023,bymonthlyactiveusersNumberofactiveusersinmillions400

60002008001,0001,200WeChatQQ1,075.72804.14Douyin751.58Alipay660.26GaodeMapBaiduInputTaobaoSogouInputBaiduMapBaidu605.33593.82586.03571.44523.89510.89484.69453.46443.16Kuaishou(Kwai)PinduoduoTencentVideo25Description:InNovember2023,Tencent’sinstantmessengerserviceWeChatremainedthemostpopularmobileappinChinawitharound1.08billionmonthlyactiveusers(MAUs).ItsoldersiblingQQwasthesecondplaceholderwithabout804millionMAUs.Messaging,e-commerce,utility,andvideostreamingappsoccupiedthemostspotsinthetop20list.ReadmoreNote(s):China;November2023Source(s):iiMediaResearchDistributionofaveragedailytimespentonmobileappcategoriesbyusersinChinain3rdquarter2023MostpopularmobileappcategoriesinChinaQ32023,bydailytimedistributionShareofappusagetime10%

15%0%5%20%25%30%30.3%35%Short-formvideosInstantmessagingVideo-on-demand/over-the-topMcommerce(general)Mobilegames20.9%7.94%6.4%5.8%4.8%4.2%News(general)OnlinereadingSearchanddownloadsOthers2.7%16.96%26Description:Apartfrominstantmessaging,Chinesemobileusersspentasignificantamountoftimeonvideoentertainment.Inthethirdquarterof2023,short-formvideo,video-on-demand,andover-the-topmobileappsaccountedforalmost40percentofdailyappusagetimeamongChinesemobileusers.ReadmoreNote(s):Q32023Source(s):MoonfoxDataNumberofmonthlyactiveusersofpopularshortvideoappsinChinainNovember2023(inmillions)MonthlyactiveusersofleadingshortvideoappsinChina2023Numberofmonthlyactiveusersinmillions300

4000100200500600700800751.58DouyinKuaishou484.69XiguaVideoWeSee(Weishi)DouyinHuoshanBoboVideoKuaiVideo(360)233LeyuanMeipai92.2273.272.2127.2319.0118.4918.3813.76Kuaiyin27Description:Douyin,theoriginalChineseversionofTikTokdevelopedbyBytedance,remainedastheleaderinChina’sshort-formedvideoscene.AsofNovember2023,theappboastedtohave752millionactiveusersacrossthecountry.Itsclosestrival,Kuaishousawarapidactiveusergrowthreaching485million.ReadmoreNote(s):China;November2023Source(s):iiMediaResearchMonthlyactiveusersoftheleadingmessagingappsinChinaasofNovember2023(inmillions)MonthlyactiveusersofleadingmessagingappsinChina2023Numberofactiveusersinmillions60002004008001,0001,200WeChatQQ1,075.72804.14MomoTantanSoul63.7236.9830.33Duoshan12.7128Description:China’stelecommunicationsmarkethousesavarietyofdomesticmessagingappssuchasWeChat,QQ,andMomothatcatertoitsdiversepopulationofsmartphoneusers.AsofNovember2023,Tencent’sWeChatremainedasthemostpopularmessagingappwithoveronebillionmonthlyactiveusersinthecountry.ReadmoreNote(s):China;asofNovember2023Source(s):iiMediaResearchNumberofmonthlyactiveusers(MAU)ofpopularnewmobilegameappsinChinaasofJune2023(inmillions)MAUsofnewmobilegamesinChina20231816.6216141210810.838.537.357.226.196420Honkai:StarRail(miHoYo)Justice*(NetEase)RacingMaster(NetEase)Badlanders(NetEase)

Reverse:1999(Bluepoch)Survivor.io(Habby)Appname(developername)29Description:China'smobilegamemarketwelcomedacoupleofnewandexcitingtitlesin2023.Honkai:StarRaildevelopedbymiHoYoperformedthebestamongeditionsreleasedbetweenJune2022andJune2023.Therole-playinggamehasalreadyamassed16.6millionmonthlyactiveuersinChinaasofJune2023.ChinesegaminggiantNetEasewasthebiggestwinnerwiththreenewgamesintheranking.ReadmoreNote(s):China;asofJune2023;includingonlygamesthatwerereleasedbetweenJune2022andJune2023Source(s):QuestMobileMonthlyactiveusersofleadingonlinevideoappsinChinaasofNovember2023(inmillions)MonthlyactiveusersofleadingonlinevideoappsinChina2023Numberofmonthlyactiveusersinmillions150

200

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300050100350400450500TencentVideoYouku443.16442.19iQIYI404.82MangoTVBilibili125.789.78HuaweiVideoMiguVideoSohuVideo360Kan72.1637.8140.120.1715.16BaiduVideo30Description:AsofNovember2023,TencentVideowastheleadingonlinevideoappinChinawithabout443millionmonthlyactiveusers,down0.8percentcomparedtoNovember2022.Youkutrailedwith442millionactiveuserswhileiQIYIsecureditsthirdplacewith405millionactiveusers.Shortvideoapps-oneofthedrivingforcesinChina'sonlinevideoindustry-werenotincludedinthisranking.ReadmoreNote(s):China;asofNovember2023;excludesshortvideoappsSource(s):iiMediaResearchNumberofmonthlyactiveusers(MAU)oftheleadingnewsappsinChinainNovember2023(inmillions)MonthlyactiveusersofleadingnewsappsinChina2023Numberofmonthlyactiveusersinmillions150

200050100250300350400TencentNewsToutiao354.92299.99SohuNewsNetEaseNewsQutoutiaoSinaNewsPhoenixNews91tt93.1988.9473.3656.347.9744.2937.7734.56YidianzixunUCHeadlines31Description:TencentNewsisthemostpopularnewsappinChinawithnearly355millionmonthlyactiveusersasofNovember2023.ByteDance'sToutiaowastheclosestlocalrivalwithauserbaseofaround300million.Allothernewsappshadbelow100millionmonthlyactiveusers.ReadmoreNote(s):China;November2023Source(s):iiMediaResearchNumberofmonthlyactiveusernumber(MAU)oftheleadingshoppingappsinChinaasofNovember2023(inmillions)MonthlyactiveusersofleadingshoppingappsinChina2023Numberofmonthlyactiveusersinmillions0100200300400500600700TaobaoPinduoduoJD.com586.03453.45336.36VIP.com74.967.8958.7345.9933.4418.4TmallXianyu(IdleFish)SDewuVMallMXiaomiMarket1688.com16.9116.7114.732Description:AsofNovember2023,Taobao,theChinesee-commerceplatformoperatedbyAlibabaGroup,ledtheshoppingappsinChinawithabout586millionmonthlyactiveusers.Meanwhile,Huawei'sself-operatedstoreVmallacquiredaround18.4millionactiveusers.ReadmoreNote(s):China;November2023Source(s):iiMediaResearchCHAPTER

05AppusersKeyfiguresofmobileappusageinChinaasofNovember2023KeyfiguresofmobileappusageinChina2023Key

figures68.67AveragenumberoftimesthatusersopenedappsperpersoneachdayAveragenumberofappsdownloadedinamonthAveragenumberofdailyappusagehoursperpersonAveragenumberofappsusedeachday51.147.667.0134Description:InNovember2023,Chinesemobileusersspentanaverageofabout7.7hoursonappseachday.WeChat,QQ,Douyin,Alipay,andGaodeMaparethemostpopularappsinChina,eachhadover600millionactiveusers.

ReadmoreNote(s):China;November2023Source(s):AnalysysAveragenumberofappsinstalledbymobileusersinChinafrom3rdquarter2020to3rdquarter2023AveragenumberofappsonsmartphonesinChinaQ32020-Q320238068686870605040302010067676666666565636056Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023Q3202335Description:Inthethirdquarterof2023,Chineseconsumershadanaverageof68appsinstalledontheirsmartphones.Apartfrominstantmessengers,shortvideoandonlinevideoappswereanotherpopularappcategoryaccountingforalmost40percentofthetotalappusagetime.ReadmoreNote(s):China;Q32020toQ32023Source(s):MoonfoxDataAveragenumberofmonthlyusageofmobileappsinChinainMarch2023,bycategoryMonthlyusagenumberofmobileappsinChinaMarch2023,bycategoryNumberofmonthlyusage1,000

1,50005002,0002,5003,000OverallShortvideoappsMobilegameappsDigitalreadingappsNewsapps2,560.7415187168158VideostreamingappsOnlineaudioappsOnlinemusicappsJobsearchapps95696358.255.749.149Bike-sharingappsSmarthomeappsDailyservicesappsMobilebankingapps28.836Description:InMarch2023,internetusersinChinaopenover2,560timesofmobileapps,whichmeanseachday,usersturnedonappsatleast85times.Shortvideoandmobilegameappswerethemostusedtypes.Inthatmonth,Chineseusersspent.anaverageof159.1hoursonthemobileinternetReadmoreNote(s):China;March2023Source(s):QuestMobileAveragenumberofhoursspentdailyonmobileappsbyusersinChinafrom3rdquarter2019to3rdquarter2023DailymobileappusageinChinaQ32019-Q32023,byaveragenumberofhours7.06.76.566.05.55.55.45.45.45.45.45.45.55.04.55.35.35.25.15.154.9Q32019

Q42019

Q12020

Q22020

Q32020

Q42020

Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q42022

Q12023

Q22023

Q3202337Description:TheeffectsofcoronaviruspandemicinmobileusagehassustainedinChina.Asofthethirdquarterof2023,Chinesemobileusersspentanaverageof5.4hoursdailyonapps,higherthantheaveragepre-pandemiclevel.Apartfrominstantmessengers,shortvideoandonlinevideoappswereanotherpopularappcategory,accountingforalmost40percentofthetotalappusagetime.ReadmoreNote(s):Q32019toQ32023Source(s):MoonfoxDataDailytimespentonmobileappsbyusersinChinainApril2023,byselectedappcategory(inminutes)DailytimespentonmobileappcategoriesinChina2023Numberofminutesperday60

80

10002040120140160180200220Short-formvideoVideo-on-demand/over-the-topInstantmessagingShopping196.69128.4188.3441.55LocalmarketplaceOnlinemusic26.2718.61Navigation&map12.7138Description:ShortvideoshavetakenChinabystorm.InApril2023,Chinesemobileusersspentanaverageof3.3hoursonshortvideoappseveryday.Incomparison,dialyappusagetimeoninstantmessagingappsamountedto1.5hours.

ReadmoreNote(s):China;April2023;amongactiveusersSource(s):MoonfoxDataShareofconsumersusingabrandorstore'sofficialappinChinaasofNovember2023,byagegroupConsumersusingabrandorstore'sofficialappinChina2023,byagegroupYes,IdoNo,butIuseonlinewebsitestobuyfromthatstoreorabrandNo,Idonot120%100%80%60%40%20%0%7%6%10%6%8%12%15%22%23%15%86%84%79%73%56%16-24years25-34years35-44years45-54years55yearsandmore39Description:AccordingtoasurveyconductedbyRakutenInsightinChinainNovember2023,around86percentofrespondentsagedbetween35and44yearssaidthattheyuse