储能行业全球营销数据分析报告-培训课件

内容目录1领英储能行业概览23行业人群画像热门内容趋势4出海营销策略与机会Part

1领英储能行业概览过去10年，储能相关公司数量持续增长，并通过领英平台打造专业形象2014

–2023领英平台储能行业公司主页数量5万至2023年12月，5万家储能相关企业在领英建立主页领英储能公司数量全球储能公司规模快速增长，并持续通过领英平台发声，打造专业形象，连接商业机会201420152016201720182019新增公司现有公司2020202120222023Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData同时，储能企业通过领英发声，相关话题贴文和讨论持续增长储能相关帖文数量

&互动量3x5.04.0贴文数量Q42023vs

Q1

20233.02.01.0相比于其它行业，储能相关内容迅速增长，并吸引大量专业人士参与互动2023-012023-022023-032023-042023-052023-062023-072023-082023-092023-102023-11贴文数互动量Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData储能相关企业主要分布在欧美、巴西、印度等国家；同时中国储能企业快速发展，并吸引大量海外关注者储能企业主要分布国家领英关注者数量

Top20

中国储能企业400%300%200%100%0%United

StatesUnited

KingdomBrazil22%8%8%7%ChinaIndiaFrance7%4%4%3%AustraliaCanadaGermany

3%Italy

2%South

Africa

2%Netherlands

2%United

Arab

Emirates

1%Spain

1%Nigeria

1%粉丝数量Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalDataPart

2行业人群画像储能相关话题互动者多数来自欧美、印度和巴西等国家，欧洲地区用户对该话题偏好度相对更高话题互动者国家分布储能相关话题参与者国家分布储能相关话题各国家用户偏好指数Norway3.0Germany2.42.22.22.01.91.91.81.71.6GreeceDenmarkFinlandSwedenAustriaFrancePortugalIrelandForinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData高潜受众分布在多个不同行业

–除能源行业外，制造、公话题互动者行业分布

共服务和基建等行业分布大量高潜受众35%高潜受众占比话题互动高潜受众主要分布在泛制造、专业服务和能源等行业35%4.8x22%来自新能源半导体制造行业的人群对于储能话题有更高偏好；另外，公共服务及基建、电子电气制造、能源等行业从业者也是储能行业高潜受众10%9%8%8%8%7%7%7%7%7%6%6%6%6%5%5%5%5%ManufacturingTechnology,

InformationandMedia

Transportation

EquipmentManufacturing

Technology,

InformationandInternetForinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData领英储能行业热门群组Oil&Energy,

Construction-HR&RecruitmentLinked:Energy

(Energy

industry

expertise)Renewable

Energy

Worldhnology:

AI,

Marketing,

SocialMedia,

Startups,

Blockchain,

HumanResources

&MetaverseEnergy

People在领英，储能行业相关从业者分布在不同专业领域群组，在专业群组中分享行业趋势，拓展社交网络Energy

ProfessionalsSolar

Energy

Professionals

-PV&

ThermalEnergy

&UtilitiesNetworkLean

Six

SigmaOil&Gas,

Construction-HR&CareersElectricalPower

System

AnalysisandControlEnergy

Professionals

-Oil,

Gas,

Wind,

Solar,

LNG,

Nuclear,

Tidal,

RenewablesRenewable

Energy

Experts另外，储能专业人士也积极拥抱新技术，加入到人工智能，机器学习等群组中交流分享WindEnergy

ProfessionalsSustainability

ProfessionalsOffshore

ConstructionArtificialIntelligenceExchange:

AIConversationsandCollaborationsSolar

Energy

Network新能源与储能MachineLearningCommunity

(Moderated)EPCConsultantsProfessionals科技与人工智能Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData除了终端用户，大量高潜受众分布在储能集成商、安装商企业通过领英公司主页描述语义分析，定位储能行业集成商、安装商群体‘ꢀ…

Our

Company

isworkingasadistributor

of

Power78

万+员工1.4

万

+公司ElectronicsEquipments.

We

provide

Energy

SolutionsfromHome&SmallOfficeSolutionsto

Hospitals,

DataCenters,Factories

andBigFacilities

…’ꢀ‘ꢀ储能集成商公司行业分布RenewableEnergy

Semiconductor

Manufacturing…

istheleadingSolar,

Battery,

andRoofing

contractor

inour

8states…afullservice,

turnkey

contractor-Sales,

Design,Engineering,

Operations,

Installation,

Service,

andFinancing

…Appliances,

Electrical,

andElectronicsManufacturingIT

ServicesandIT

ConsultingMotor

Vehicle

ManufacturingConstruction’ꢀ‘ꢀOilandGasIndustrialMachinery

ManufacturingUtilities…

Our

team

of

experiencedprofessionals

iscommittedto

deliveringhigh-quality

solar

products

andservicesfor

homesandbusinesses.We

specializeinsolar

plantinstallation,

maintenance,

andrepair,

aswellasenergy

storage

solutions

…能源行业’ꢀBusinessConsultingandServicesRetail非能源行业Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalDataPart

3热门内容趋势在领英，过去一年有大量内容讨论储能话题，相关帖文数量持续增长116万

2万

4.2x公司增长贴文产出储能相关帖文储能相关帖文同比增长讨论储能相关话题Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData储能系统、能源转型和锂电池等话题是平台最热门储能相关话题；而液流电池、屋顶太阳能、长时储能等话题有较大增长潜力Low

Volume

&EngagingHigh

Volume

&Engaging企业不仅要关注高体量、高热度话题如储能系统、能源转型等，高潜受众对于专业细分话题如液流电池、屋顶太阳能、长时储能等有较高兴趣。互动指数对于新兴储能品牌，通过小体量、高潜力话题进入市场，打造品牌思想领导力。话题相关帖文互动率Low

Volume

&Less

EngagingHigh

Volume

&Less

Engaging贴文数量指数贴文数量指数基于全平台相关话题帖文数量Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalDataPart

4出海营销策略与机会中国储能企业通过领英打造品牌认知，并投入更多预算培养潜在用户，增加主页关注者中国储能行业营销目标预算分配、占比、及变化趋势短期中⻓期⻓期<1年1-2年>2年品牌认知13%用户培养76%销售转化11%12345678910

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36销售线索收集官网转化官网引流用户互动视频观看品牌认知Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData针对不同国家人群，采用渗透策略增加品牌覆盖，增长策略占领新兴市场，收获策略转化潜在用户渗透储能行业高潜受众基数较大国家

(美国、印度、法国、巴西等)，

可以作为重点渗透国家，加速目标人群品牌覆盖储能出海高潜目标国家2.0%高潜人群体量增长收获1.6%1.2%0.7%0.3%广告投入高增长国家

(智利、印尼、印度等)，是全行业近期投入高速增长地区。品牌需要重点关注，争夺先机增长收获广告高参与度国家

(印度、印尼、沙特、阿联酋等)，受众对于储能话题认知度较高，适合品牌推进销售转化-60%20%100%广告投放增长率Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData在保证基石行业的充分触达下，关注趋势行业动态，转化机基石会行业人群制造、专业服务、高科技等相关行业有大量人群被储能企业广告触达，是储能品牌广告投放的主要覆盖行业储能出海高潜目标行业高潜人群体量1.2%机会趋势1.1%0.9

%0.8%0.6%半导体制造、电子元器件制造等行业在近一年内是储能企业广告重点投放行业，广告投入增速较快，需要企业重点关注趋势机会半导体制造、电子电器、能源、公共服务及基建等相关从业者对于储能相关广告有较高参与度，更适合企业做销售转化-8%24%广告投放增长率Forinternal,

non-commercialuseonly.

ꢀProvided

under

licensefrom

LinkedInandsubjectto

theLinkedInSubscription

AgreementandService

Terms

|Source:LinkedInInternalData对于储能企业，重点定向目标公司工程、项目管理和研发等部门1.9xOperations(16%)ArtsandDesign(3%)Engineering(13%)1.9对比平台基准，工程部门对于储能广告不仅有较多人数参与互动，也有较高互动意愿。同时项目管理、科研、IT和业务拓展等部门有较高互动意愿，企业需要重点关注1.00.5