巴西食品购买行为分析报告-培训课件外文版2024.5零食很忙赵一鸣

INDUSTRIES

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MARKETSFoodshoppingbehaviorinBrazilCHAPTER

01OverviewNetrevenueofthefoodandbeveragesindustryinBrazilfrom2010to2022(inbillionBrazilianreals)Brazil:foodandbeveragesindustryrevenue2010-20221,075922.6789.2699.9656642.6614.3562529.9484.7431.8383.3330.620102011201220132014201520162017201820192020202120224/statistics/725856/food-beverage-industry-revenue-brazilIn2022,theBrazilianfoodandbeveragesindustrygeneratedapproximately1,075billionBrazilianrealsinnetrevenue,upfromaround923billionBrazilianrealsrecordedayearearlier.Thisfigurehasbeenconstantlyincreasinginrecentyears.

ReadmoreNote(s):2010to2022;netofindirecttaxesSource(s):AssociaçãoBrasileiradasIndústriasdaAlimentaçãoSalesshareofdifferentcategoriesinsupermarketsinBrazilin2022RevenueshareofsupermarketsinBrazil2022,byproductcategoryShareofsales0%5%10%15%20%25%30%DrygroceryLiquidgrocery26.9%12.6%11.8%ButcheryIndustrializedperishablesFLV8.7%8.2%HomecleaningPerfumeandhygeneOtherperishablesBakeryandconfectioneryBazaar6.4%5.9%5.4%4.2%2.8%Electro-electronicsReadymeals1.2%1.2%Furniture1%5Description:DrygrocerywasthemostimportantcategoryinsupermarketsalesinBrazilin2022,withasalesshareof26.9percent.Liquidgroceryrankedsecondfollowedcloselybybutchery.Accordingtothelatestdataavailable,supermarketsandhypermarketsinBrazilgeneratedasalesvalueofcloseto696billionBrazilianreals,thehighestfigureintheperiodstudiedbetween2010and2022.ReadmoreNote(s):Brazil;2022Source(s):AssociaçãoBrasileiradeSupermercados;NielsenIQFoodandbeverageswiththehighestsalesfiguresinBrazilin2022(inmillionBrazilianreals),bycategoryBrazil:foodandbeverageitemswiththehighestsalesvalue2022SalesinmillionBrazilianreals600

80002004001,0001,2001,4001,6001,800Beer1,636Perishable1,495.74Softdrinks605.97585.53527.22MilkSweets,snacks,andcandyCoffeeCookieFrozen524.49515.95489.256Description:In2022,amongfoodandbeveragecategoriesinBrazil,beershowedthehighestsalesfigures,totalingmorethan1.6billionBrazilianreals.Thiswasfollowedbytheperishablecategorywithasalesvalueofnearly1.5billionreals.

ReadmoreNote(s):Brazil;2022Source(s):NeogridMostsoldfoodandbeveragesinBrazilinthefirstthreemonthsof2022(inmillions),bycategoryBrazil:mostsoldfoodandbeverageitemsQ32022Salesinmillionproducts600204080100120140132.33BeerPerishable114.97Softdrinks76.01Cookie66.02MilkSweets,snacks,andcandyChocolate48.4343.2436.69Pasta29.1827Yogurt7/statistics/1413106/brazil-most-sold-food-and-drinksInthethirdquarterof2022,amongfoodandbeveragecategoriesinBrazil,beershowedthehighestnumberofproductssold,totalingmorethan132million.Thiswasfollowedbytheperishablecategorywithasalesvolumeofnearly115millionunits.ReadmoreNote(s):Brazil;Q32022Source(s):NeogridInflationrateofBrazilinJuly2023,bysector(CPIcomparedtothesamemonthofthepreviousyear)AnnualinflationrateinBrazilJuly2023,bysector12%10.12%10%8.76%8.31%8%6%4%2%0%6.18%4.37%2.2%0.74%0.36%0.25%HealthandpersonalcareClothingandfootwearEducationPersonalexpensesHousingFoodandbeveragesHouseholdequipmentCommunicationsTransport8Description:Asthesourceexplains,changesintheConsumerPriceIndex(CPI)measuretherateofinflationforagroupofretailproductsandservicesrelatedtohouseholdspending.BetweenJuly2022andJuly2023,healthandpersonalcarewasthesectorthatexperiencedthelargestpriceincrease,withaninflationratethattotaled10.12percent.Ontheotherhand,theinflationrateoftransportationstoodat0.25percentinJuly2023comparedtothesamemonthofthepreviousyear,thelowestrate[...]

ReadmoreNote(s):Brazil;July2023Source(s):BrazilianInstituteofGeographyandStatisticsCHAPTER

02StoreselectionNumberofgrocerychannelsshoppedbyconsumersinBrazilin2022Brazil:numberofshoppingchannelsforgrocerypurchase202260%56.2%50%40%30%20%10%0%26.9%16.7%UptofourFivetosevenMorethaneight10Description:In2022,inBrazil,morethanhalfofconsumersshoppingforgroceriesutilizedfivetosevendifferentshoppingchannelsfortheirpurchases.Anadditional16.7percentreliedonuptofourchannels,whilenearly27percentutilizedmorethaneightchannelstofulfilltheirgroceryneeds.ReadmoreNote(s):Brazil;2022Source(s):Kantar;SAVarejoGroceryshoppingbystoretypeinBrazilasofJune2023GroceryshoppingbystoretypeinBrazil2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%SupermarketHypermarket86%60%Farmer`smarket50%Bakeryordeli46%DelicounterinsupermarketsSpecialiststore(e.g.,butchershop)Drugstore42%35%27%Onlinestore/onlineretailOrganicfoodstore21%17%15%Conveniencestore/kioskDiscountstore10%8%MealkitprovidersIdonotbuyfoodorproductsforeverydayuseOther0%2%11Description:"Supermarket"and"Hypermarket"arethetoptwoanswersamongBrazilianconsumersinoursurveyonthesubjectof"Groceryshoppingbystoretype".ReadmoreNote(s):Brazil;July2022toJune2023;2029respondents;18-64yearsSource(s):ConsumerInsightsGroceryshoppingbystorebrandinBrazilasofJune2023GroceryshoppingbystorebrandinBrazil2023Shareofrespondents0%10%20%30%40%50%AtacadãoAssaíAtacadistaCarrefourExtra53%48%38%30%BompreçoHortifruti18%18%18%PãodeAçúcarDIA12%Makro8%SupermercadosBHBretas6%5%5%4%ZaffariCondor12Description:WeaskedBrazilianconsumersabout"Groceryshoppingbystorebrand"andfoundthat"Atacadão"takesthetopspot,while"SupermercadoBahamas"isattheotherendoftheranking.ReadmoreNote(s):Brazil;July2022toJune2023;2029respondents;18-64yearsSource(s):ConsumerInsightsPreferredstoreformattopurchasegroceriesinBrazilin2022Brazil:storeformatspreferredforgroceryshopping202290848070605040302010061574141SupermarketHypermarketGrocerystores/minimarketsCash&carryInternetshopping/apps13Description:Accordingtoasurveycarriedoutin2022inBrazil,84percentoftheparticipantspreferredgoingtosupermarketstopurchasetheirgroceries.Meanwhile,61percentofcustomerspreferredhypermarkets.

ReadmoreNote(s):Brazil;2022;10,000respondents;47nationalandregionalretailchains,inphysicalanddigitalretail.Source(s):dunnhumby;VEJACHAPTER

03FoodshoppingbehaviorAveragenumberofitemsintheconsumerbasketinthefoodandbeveragecategoriesinBrazilinthefirstthreemonthsof2022and2023NumberofitemsintheshoppingbasketforfoodanddrinkcategoriesBrazil2022-2023Q12022Q120238765432107.26.45.34.643.62.22.21.61.41.21.1IndustrializedfoodsAlcoholicdrinksNon-alcoholicdrinksFruitandvegetablesMeatandpoultryFishandseafood15Description:Betweenthefirstthreemonthsof2022and2023,theaveragenumberofitemsintheBrazilianconsumerbasketincreasedforallfoodandbeveragecategories.Duringthatperiod,industrializedfoodincreasethemost,goingfromanaverageof6.4to7.2itemsintheconsumershoppingbasket.ReadmoreNote(s):Brazil;Q12022andQ12023Source(s):Horus;NeogridAveragenumberofitemsintheconsumerbasketinfoodretailchannelsinBrazilinthefirstthreemonthsof2022and2023,byretailchannelNumberofitemsintheshoppingbasketinfoodretailBrazil2022-2023Q12022Q120233025201510523.917.412.18.96.56.50Cash&carrySuper/HypermarketSmallself-service16Description:Betweenthefirstthreemonthsof2022and2023,theaveragenumberofitemsintheBrazilianconsumerbasketinfoodretailvarieddependingonthechannel.Cashandcarrysawthehighestaveragenumberofitemsat17.4inthefirstquarterof2023,butamongthethreeretailchannels,onlysmallself-servicestoressawthenumberofitemsremainthesamebetweenQ12022andQ12023.

ReadmoreNote(s):Brazil;Q12022andQ12023Source(s):Horus;NeogridPresenceofvegetablesandprocessedindustrializedfoodinshoppingcartsinBrazilinH12021andH12022VegetablesandindustrializedproductsinshoppingcartsinBrazil2021-2022ShareofshoppingcartswithfoodsegmentIndustrializedprocessedfood

Vegetables30%

40%

50%0%10%20%60%70%80%90%77.8%H12021H1202242.2%81.3%39.3%17Description:Betweenthefirsthalfof2021andthefirsthalfof2022,therewasasignificantshiftinthecompositionofshoppingcartsamongconsumersinBrazil.Intheformerperiod,industrializedprocessedfoodswerepresentinalmost78percentofconsumer'sshoppingcarts,reachingthe81percentinthelatterperiod.Incontrast,vegetablesdeclined,beingpresentinjustover42percentofshoppingcartsin2021,toalittleover39percentin2022.

ReadmoreNote(s):Brazil;H12021andH12022Source(s):Neogrid;StilinguePresenceofproteinproductsinshoppingcartsinBrazilinH12021andH12022PresenceofproteinproductsinshoppingcartsinBrazil2021-2022EggsPorkmeat9.6%ChickenRedmeat14%12%10%8%12.6%10.5%10.2%6.9%6%4.3%3.5%4%2.8%2%0%H12021H2202218Description:Betweenthefirsthalfof2021andthefirsthalfof2022,therewasasignificantshiftinthecompositionofproteinshoppingcartsamongconsumersinBrazil.Eggswerepresentin4.3percentofconsumers'shoppingcartsintheformerperiod,increasingto6.9percentinthelatter.ReadmoreNote(s):Brazil;H12021andH12022Source(s):Neogrid;StilingueShareofpaymentmethodsusedinsupermarketsinBrazilin2022PreferredpaymentmethodsinsupermarketsBrazil2022Usageshare0%5%10%15%20%25%30%DebitcardCreditcard26.1%25.4%Cash22.6%OwncreditcardFoodticket10%7.3%Pix*2.7%MealvoucherPredatedcheckDiscountedpayrollagreementCashcheck1.1%0.6%0.3%0.2%EmergencyaidappProximitypaymentPicPay0.1%0.1%0.1%Other3.4%19Description:DebitcardwasthepreferredpaymentmethodinsupermarketsinBrazilin2022,withashareof26.1percent.Thismethodwasfollowedcloselybycreditcardwith25.4percent.Accordingtothelatestdataavailable,supermarketsandhypermarketsinBrazilgeneratedasalesvalueofover727billionBrazilianreals,thehighestfigureintheperiodstudiedbetween2010and2021.ReadmoreNote(s):Brazil;2022;*PixisaBrazilianinstantpaymentmethodcreatedbytheCentralBanksReadmoreSource(s):AssociaçãoBrasileiradeSupermercados;NielsenIQRegularlyconsumedgroceriesinBrazilasofJune2023RegularlyconsumedgroceriesinBrazil2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%RiceEggs82%79%FruitandvegetablesPasta76%67%67%PotatoesBreadandbakeryproductsDairyproducts(milk,yogurt,cheese,etc.)MeatandsausagesCandyandchocolateFishandseafood64%58%56%48%44%SnacksandpotatochipsIcecream39%38%Breakfastcereals31%20Description:"Rice"and"Eggs"arethetoptwoanswersamongBrazilianconsumersinoursurveyonthesubjectof"Regularlyconsumedgroceries".ReadmoreNote(s):Brazil;July2022toJune2023;2029respondents;18-64yearsSource(s):ConsumerInsightsPurchasecriteriaforfoodinBrazilasofJune2023PurchasecriteriaforfoodinBrazil2023Shareofrespondents0%10%20%30%40%50%60%70%FreshHighquality70%63%Goodtaste/flavorLowprice55%55%NaturalingredientsAvailableinthenormalsupermarketEasytoprepare45%42%36%36%FairtradeBrand32%LowincaloriesLongstoragetimeanddurabilityOrganic27%26%24%23%Regionalproducts21Description:"Fresh"and"Highquality"arethetoptwoanswersamongBrazilianconsumersinoursurveyonthesubjectof"Purchasecriteriaforfood".ReadmoreNote(s):Brazil;July2022toJune2023;2029respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsfoodinBrazilasofJune2023AttitudestowardsfoodinBrazil2023Shareofrespondents0%10%20%30%40%50%60%70%68%IactivelytrytoeathealthyIavoidartificialflavorsandpreservativesFoodmustbeconvenientandfast39%32%29%28%ItrytoavoidplasticpackagingwhenbuyingfoodItrytoeatlessmeatIamopentoeatingmeatthatwasgrowninalab(culturedmeat)Idonotenjoycooking17%15%14%12%Ican'taffordtoeathealthilyIhaveoneormorefoodintolerancesNoneoftheabove6%22Description:Whenaskedabout"Attitudestowardsfood",mostBrazilianrespondentspick"Iactivelytrytoeathealthy"asananswer.68percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Brazil;July2022toJune2023;2029respondents;18-64yearsSource(s):ConsumerInsightsLeadingissuesimpactingofflineshoppingbehavioramongconsumersinBrazilin2022LeadingissuesimpactingshoppingbehavioramongBrazilianconsumers2022Shareofrespondents0%

10%20%30%40%50%60%70%80%Risingpricesforgroceries71%Unabletopurchaseaproductduetoitbeingoutofstock25%Aproducttakinglongertobedeliveredthanmentionedattimeofpurchase22%23Description:Accordingtoamid-2022study,71percentofconsumersinBrazilsaidrisingfoodpriceswereaffectingtheirpurchases.Another30percentsawproductunavailabilityasanissuethathasagreatimpactontheirshoppingbehavior.Longerdeliverytimesaffect22percentofBraziliansurveyrespondents.ReadmoreNote(s):Brazil;2022*;9,069**Source(s):PwCUKCHAPTER

04OnlinegroceryshoppingNumberofvisitstofoodandbeveragee-commerceplatformsinBrazilfromJuly2021toJuly2022,bytype(inmillions)OnlinetraffictofoodanddrinkshoppingplatformsinBrazil2022,bytypeWeb46.3Apps(Android)12010080604020046.542.140.642.143.439.739.541.138.243.735.837.959.76058.859.156.355.954.253.754.85354.452.550.5Jul'21Aug'21Sep'21Oct'21Nov'21Dec'21Jan'22Feb'22Mar'22Apr'22May'22Jun'22Jul'2225Description:Foodandbeveragee-commerceplatformsinBrazilreceivemorethan90millionvisitspermonth.InJuly2022,foodanddrinkshoppingwebsitesharvested95.6millionvisits,ofwhichmorethanhalf(55.9million)camefromAndroidapps.NovemberandDecemberwerethemonthsregisteringthehighestonlinedemandforonlinegrocerystores.ReadmoreNote(s):Brazil;July2021toJuly2022;*56foodandbeveragee-commercesitesweremeasured,ofwhich25hadapps.

ReadmoreSource(s):Conversion;GoogleTrendsGrocerydeliveriesofconveniencestoresinBrazilin2022,bychannelBrazil:waystodelivergroceriesofconveniencestores2022Marketplace14.1%Appdelivery24.2%Owne-commerce61.7%26Description:In2022,61.7percentofconveniencestoresinBrazilthatmadedeliveries,deliveredgroceriesusingthesupermarket'sowne-commercedeliverysites.However,some24percentofthem,combinedtheirdeliverieswiththirdpartydeliveryapps.Meanwhile,around14percentoftheneighborhoodgrocerystoresusedtheMarketplacesite.ReadmoreNote(s):Brazil;2022Source(s):AssociaçãoBrasileiradeSupermercados;GfKGroceries&beveragespurchasedonlinebycategoryinBrazilasofJune2023Groceries&beveragespurchasedonlinebycategoryinBrazil2023Shareofrespondents10%

15%0%5%20%25%30%35%40%Ready-mademealsSnacks&candy41%40%Softdrinks&juices37%Beer(onlyshowntorespondentsoflegaldrinkingage)Bottledwater33%23%23%BreadandbakeryproductsFruitandvegetables21%21%21%Spirits(onlyshowntorespondentsoflegaldrinkingage)Wine(onlyshowntorespondentsoflegaldrinkingage)Riceandpasta20%FrozenfoodDairyproducts(milk,yogurt,cheese,etc.)Meatandsausages17%16%16%27Description:"Ready-mademeals"and"Snacks&candy"arethetoptwoanswersamongBrazilianconsumersinoursurveyonthesubjectof"Groceries&beveragespurchasedonlinebycategory".

ReadmoreNote(s):Brazil;July2022toJune2023;2029respondents;18-64yearsSource(s):ConsumerInsightsOnlinegrocery&beverageshoppingbystorebrandinBrazilasofJune2023Onlinegrocery&beverageshoppingbystorebrandinBrazil2023Shareofrespondents10%

15%0%5%20%25%30%35%40%Carrefourclubeextra38%26%25%24%RappiAmazon/AmazonFresh/AmazonPantryPãodeAçúcar19%Hortifruti16%Big11%a.mercado9%9%BHEntregaSupermercadoConfiançaDeliveryDeliveryFortAtacadistaMeuMercadoemCasaAngeloniSupermercados8%8%6%5%28Description:WeaskedBrazilianconsumersabout"Onlinegrocery&beverageshoppingbystorebrand"andfoundthat"Carrefour"takesthetopspot,while"SupermercadosKoch"isattheotherendoftheranking.

ReadmoreNote(s):Brazil;July2022toJune2023;1529respondents;18-64years;respondentswhoorderedgroceriesorbeveragesonline(eCommerce&retail,Food&consumption)Source(s):ConsumerInsightsAttitudestowardsonlineshoppinginBrazilasofJune2023AttitudestowardsonlineshoppinginBrazil2023Shareofrespondents0%10%20%30%40%50%60%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful62%59%Iusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortablet32%30%29%29%27%27%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)IusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletWhenIbuyanitem,IwanttoholditinmyhandthesamedayIwanttoseeandtouchanitembeforeIbuyitWhenIorderanitem,IpreferexpressshippingIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingNoneoftheabove17%5%29Description:Whenaskedabout"Attitudestowardsonlineshopping",mostBrazilianrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.62percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):Brazil;July2022toJune2023;2029respondents;18-64yearsSource(s):ConsumerInsightsMaincategoriesofproductsandservicespurchasedonsocialmediainBrazilin2022MaincategoriespurchasedviasocialnetworksinBrazil2022Shareofrespondents20%0%10%30%40%50%60%Fashion(clothes,shoes)HomeanddecorationGroceries53%39%39%Electronics(videogames,sofware)Restaurants35%34%30Description:Whenaskedwhattypeofproductsandservicestheyhadpurchasedonsocialnetworks,morethanhalf(53percent)oftheBraziliansinterviewedsaidtheyhadpurchasedfashionitemssuchasclothesandshoes.Homegoodsandgroceriescameinsecondplace,eachpurchasedby39percentofsocialshoppers.ReadmoreNote(s):April20to28,2022;635socialbuyers;18-64yearsSource(s):CapterraCHAPTER

05FoodinflationInflationoffoodpricesmonthlyinBrazilfromJanuary2022toMay2023MonthlyfoodpriceinflationinBrazilfromJanuarytoMay202316%14.72%13.92%13.46%

13.5%13.41%14%12%10%8%11.83%11.7%11.63%11.61%11.2%11.06%9.83%9.12%8.03%7.29%5.88%5.54%6%4%2%0%Jan2022

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202332Description:AsidefromJanuaryandFebruary,theinflationrateoffoodpricesinBrazilin2022neverdroppedbelow11percentcomparedtothepreviousyearin2022.ThehighestrateofinflationwasseeninJuly2022,whenthecostoffoodwas14.72percentmorethaninJuly2021.ByMay2023,thisfigurehaddroppedto5.54percent.ReadmoreNote(s):Brazil;January2022toMay2022Source(s):BrazilianInstituteofGeographyandStatistics;TradingEconomicsMonthlychangeinConsumerPriceIndex(CPI)offoodproductsinBrazilinthefirstthreemonthsof2023Brazil:ConsumerPriceIndexchangeoffoodproductsQ1202335%28.58%30%25%20%15%10%5%12.88%7.64%5.63%0.9%Rice0.48%Fruit0%-1.06%Meats-1.61%-5%-4.01%-4.02%-7.23%Onion-10%-15%-12.8%PotatoCarrotLemonEggsVegetablesandgreensChicken

SoybeanoilpiecesTomato33Description:Accordingtothedata,carrotinBrazilhadthehighestchangeinConsumerPriceIndex(PPI)inthefirstthreemonthsof2023whenthevaluegrewby28.6percent.Ontheotherhand,potatohadthelargestdropwhentheCPIdecreasedby12.8percentinQ12023.ReadmoreNote(s):Brazil;Q12023Source(s):BrazilianInstituteofGeographyandStatistics;NeogridAveragepriceofabasicfoodbasketinselectedBraziliancitiesinJuly2023(inBrazilianreals)Brazil:averagepriceofthebasicfoodbasketJuly2023,bycityBrazilianreals4000100200300500600700800900PortoAlegreSãoPauloFlorianópolisRiodeJaneiroCampoGrandeCuritibaBrasíliaVitóriaFortalezaGoiâniaBeloHorizonteBelémNatal34Description:ThebasicfoodbasketinBraziltakesintoaccountthepricesof13foodproductsthatarenecessarytoguarantee,foronemonth,thesustenanceofanadultworker.InJuly2023,theBraziliancitywiththehighestvalueofthebasicfoodbasketwasPortoAlegrewithavalueofnearly780Brazilianreals.Bycontrast,thecitywiththelowestbasketpricewasAracajuwithapproximately547Brazilianreals,whichrevealsadifferenceof30percentbetweenthemostexpensiveandthecheapestcity.

ReadmoreNote(s):Brazil;July2023Source(s):DIEESEAveragepriceofbasicproductsinsupermarketsinBrazilinJune2023(inBrazilianreals)AveragepriceofselectedproductsinsupermarketsBrazil2023Averageprice20051015253035404550Importedbeer(33cl)Nationalbeer(0.5l)Winebottle(averagequality)Water(1.5l)12.36.140.13.43.5LettuceOnion(1kg)5.15.2Potatoes(1kg)Tomatoes(1kg)Oranges(1kg)7.84.75.6Bananas(1kg)Apples(1kg)8.7Beef(1kg)41.5Freshcheese(1kg)43.235Description:InJune2023,onekilogramofbeefcostanaverageof41.5BrazilianrealsinsupermarketsinBrazil,makingitoneofthemoreexpensivebasicproducts,alongwithonekilogramoffreshcheese.Twoyearsearlier,themostimportantproductcategoryinsupermarketsinBrazilwasdrygrocery,intermsofsales.ReadmoreNote(s):Brazil;June2023Source(s):PreciosmundiShareofadultswhoperceivedafoodpriceincreaseinselectedLatinAmericancountriesasofJuly2022PerceivedfoodpriceincreaseinselectedLATAMcountriesin2022Shareofrespondents50%

60%0%10%20%30%40%70%80%90%100%99%110%ArgentinaColombiaBrazil99%98%Peru98%Mexico96%36Description:InJuly2022,respondentsfromArgentina,Colombia,Brazil,Peru,andMexicowereaskedaboutwhetherthepriceoffoodtheybuyonaregularbasishadgoneupinthepastthreemonths.Almostalloftherespondentsinallcountriessaidyes,withArgentinaandColombialeadingwith99percent,BrazilandPeruwith98percent,andMexicowith96percent.ReadmoreNote(s):Argentina,Brazil,Colombia,Mexico,Peru,LAC;JuneandJuly2022;1000respondents;AdultsSource(s):EAT;GlobeScanPerceptionofhighergrocerypricescomparedtothepreviousmonthinBrazilbetweenSeptember2022andAugust2023,byageShareofconsumersnoticinghigherpricesofgroceriesBrazil2022-2023,byage18to3435to5455andover70%65%60%55%50%45%40%35%30%Sept'22Oct'22Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Aug'2337Description:BetweenSeptember2022andAugust2023,alargeshareofconsumersinBrazilhavenoticedhigherpriceswhengroceryshoppingacrossallageranges.Whileperceptionvariedovertheperiod,asofAugust2023,peopleaged55andoverweretheonesperceivinggroceryinflationthemost.ReadmoreNote(s):Brazil;September21,2022toAugust22,2023;1,000consumers;18yearsandolderSource(s):DeloittePerceptionofhighergrocerypricescomparedtothepreviousmonthinBrazilbetweenSeptember2022andAugust2023,byincomelevelsShareofconsumersnoticinghigherpricesofgroceriesBrazil2022-2023,byincomeLowincomeMediumincomeHighincome65%60%55%50%45%40%35%30%Sept'22Oct'22Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Aug'2338Description:BetweenSeptember2022andAugust2023,alargeshareofconsumersinBrazilhavenoticedhigherpriceswhengroceryshoppingacrossallincomelevels.Whileperceptionvariedovertheperiod,asofAugust2023,peoplewithahighincomeweretheonesperceivinggroceryinflationthemost.ReadmoreNote(s):Brazil;September21,2022toAugust22,2023;1,000consumers;18yearsandolderSource(s):DeloitteCHAPTER

06ExpenditureAverageyearlyhouseholdexpenditureonfoodandbeveragesinBrazilin2022and2023(inBrazilianreals)YearlyhouseholdexpenditureonfoodandbeveragesinBrazil2022-2023FoodBeverages2,0001,8001,744.671,6001,348.221,4001,2001,0008006004002000190.15195.162022202340Description:Between2022and2023theaverageyearlyhouseholdexpenditureinBrazilgrewforbothfoodandbeverages.Fortheformer,householdsspentonaveragenearly1,745Brazilianrealsin2023,whileforthelatter,Brazilianfamiliesspentonaveragejustover195reals.ReadmoreNote(s):Brazil;2022to2023Source(s):AssociaçãoBrasileiradeSupermercados;NielsenAverageconsumerbasketticketpriceoffoodandbeveragecategoriesinBrazilinthefirstthreemonthsof2022and2023(inBrazilianreals)Brazil:averageticketexpenditureforfoodanddrinkcategoriesQ12022-2023Q1202236.93Q12023504540353025201510547.139.4139.135.0332.2131.8931.9115.3613.7812.6812.240IndustrializedfoodsMeatandpoultryFishandseafoodAlcoholicdrinksFruitandvegetablesNon-alcoholicdrinks41Description:Betweenthefirstthreemonthsof2022and2023,amongfoodandbeverageproductsinBrazil,fruitandvegetablesshowedthehighestincreaseintheaverageticket,goingfrom12.7to15.4Braziliansreals.Ontheotherhand,alcoholicdrinksshowedthelowestchangeintheaverageticketprice,goingfrom31.9to32.2Brazilianreals.ReadmoreNote(s):Brazil;Q12022andQ12023Source(s):Horus;NeogridAverageconsumerbasketticketpriceinfoodretailchannelsinBrazilin