美国外出就餐市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

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MARKETSEatingoutbehaviorintheU.S.CHAPTER

01OverviewAverageannualfoodawayfromhomeexpendituresofUnitedStateshouseholdsfrom2010to2022(inU.S.dollars)AverageannualfoodawayfromhomeexpendituresofU.S.households2010-20224,0003,6393,5263,4593,3653,5003,0002,5002,0001,5001,0005003,1543,0303,0082,7872,6782,6202,6252,5052,375020102011201220132014201520162017201820192020202120223Description:Thistimelinedepictstheaverageannualfoodaway-from-homeexpenditureofUnitedStateshouseholdsfrom2010to2022.In2022,theaveragefoodaway-from-homeexpenditureofU.S.householdsamountedtoabout3,639U.S.dollars.In2020,therewasasignificantdrop,whichwaslikelyaresultoftheCOVID-19pandemic.However,spendinghasrecoveredfromthelowestpointin2020.ReadmoreNote(s):UnitedStates;2010to2022Source(s):BureauofLaborStatisticsAveragefoodawayfromhomehouseholdexpenditureintheUnitedStatesin2022,byincome(inU.S.dollars)AveragefoodawayfromhomehouseholdexpenditureintheU.S.2022,byincomeIncomeAverage

household

expenditure

in

U.S.

dollarsLessthan15,00015,000to29,99930,000to39,99940,000to49,99950,000to69,99970,000to99,999100,000to149,999150,000to199,999200,000andmore1452156319952514288533364790605785424Description:Thisstatisticshowstheaveragefoodaway-from-homehouseholdexpenditureintheUnitedStatesin2022,byincome.Inthatyear,householdswithanincomerangeof30,000to39,999U.S.dollarsspentonaverage1,995U.S.dollarsforfoodaway-from-home.ReadmoreNote(s):UnitedStates;2022Source(s):BureauofLaborStatisticsAveragefoodawayfromhomehouseholdexpenditureintheUnitedStatesin2022,byage(inU.S.dollars)AveragefoodawayfromhomehouseholdexpenditureintheU.S.2022,byage2,5002,2302,0602,0001,8801,6301,5001,2801,0005005703600Under2525to3435to4445to5455to6465to7475andolder5Description:ThisstatisticdepictstheaveragefoodawayfromhomehouseholdexpenditureintheUnitedStatesin2022,byage.Inthatyear,householdreferencepersonsagedbetween35and44spent2,060U.S.dollarsforfoodawayfromhome.

ReadmoreNote(s):UnitedStates;2022Source(s):BureauofLaborStatisticsAveragefoodawayfromhomehouseholdexpenditureintheUnitedStatesin2022,byethnicity(inU.S.dollars)AveragefoodawayfromhomehouseholdexpenditureintheU.S.2022,byethnicity5,0004,5624,5004,0003,5003,0002,5002,0001,5001,0005003,7412,5820AsianWhiteandother*BlackorAfricanAmerican6Description:ThisstatisticpresentstheaveragefoodawayfromhomehouseholdexpenditureintheUnitedStatesin2022,byethnicity.Inthatyear,AfricanAmericanhouseholdsspent2,582U.S.dollarsforfoodawayfromhomeonaverage.

ReadmoreNote(s):UnitedStates;2022;*Thesourcenotes:"IncludesNativeHawaiianorotherPacificIslander,AmericanIndianorAlaskaNative,andapproximatelytwopercentreportingmorethanone"ethnicity.ReadmoreSource(s):BureauofLaborStatisticsLeadingreasonsconsumerslikegoingouttoeatintheUnitedStatesasofDecember2022TopreasonsconsumerslikegoingouttoeatintheU.S.202270%63%60%48%50%40%30%20%10%0%47%41%40%FortheatmosphereTosocializewithfriendsBetterfoodqualityNicewaytocelebratesomethingspecialNocleanupordirtydishes7Description:A2022surveydeterminedthatthemajorityofdinersintheUnitedStates,63percent,likedgoingouttoeatbecauseoftheatmosphere.Meanwhile,41percentofdinerslikedgoingouttoeatasanicewaytocelebratesomethingspecial.

ReadmoreNote(s):NorthAmerica,UnitedStates;December2022;1,000respondentsSource(s):USFoodsLeadingdine-inrestaurantsintheUnitedStatesasofDecember2022,bytypeMostpopulardine-inrestauranttypesintheU.S.2022Shareofrespondents30%0%10%20%40%50%60%70%CasualdiningFastfood62%57%Fastcasual54%ContemporarycasualBar&Grill32%25%Diner18%17%CafesPub12%12%BuffetFoodtrucks,carts,stands11%8Description:A2022surveydeterminedthatthemostpopulartypeofdine-inrestaurantintheUnitedStateswascasualdining,with62percentofrespondentsstatingthatthiswasthecase.Meanwhile,fastfoodrestaurantsrankedsecondat57percent.

ReadmoreNote(s):UnitedStates;December2022;1,000respondentsSource(s):USFoodsCHAPTER

02ParticipationShareofconsumerswhodinedatarestaurantinthepastmonthintheUnitedStatesasofApril2023ShareofconsumerswhodinedatarestaurantinthepastmonthintheU.S.2023Other*39%Yes61%10Description:WhensurveyedinApril2023,amajorityofconsumersintheUnitedStatessaidthattheyhaddinedoutatarestaurantinthepastmonth.Thisaccountedfora61percentshareofthesurveysample.

ReadmoreNote(s):NorthAmerica,UnitedStates;April2023;1,505respondents;*Sourcedidnotdefinetheremainingshareofresponses.ReadmoreSource(s):DoorDashFrequencyofeatingoutatarestaurantintheUnitedStatesasofJanuary2022FrequencyofeatingoutatarestaurantintheU.S.202235%29%30%25%20%15%10%5%22%18%11%10%5%5%0%Onceaweekormore

OnceeverytwoweeksOnceamonthOnceeverythreemonthsOnceeverysixmonthsMorethaneverysixmonthsNever11Description:AJanuary2022surveyanalyzedhowfrequentlyU.S.consumerseatoutatarestaurant.Overall,29percentofrespondentsclaimedtoeatoutonceaweekormore.Incontrast,11percentsaidtheynevereatoutatrestaurants.

ReadmoreNote(s):UnitedStates;January28to31,2022;1,000respondents;18yearsandolderSource(s):YouGovFrequencyofeatingoutatarestaurantintheUnitedStatesasofJanuary2022,byagegroupFrequencyofeatingoutatarestaurantintheU.S.2022,byageOnceaweekormoreOnceeverysixmonthsOnceeverytwoweeksMorethaneverysixmonthsOnceamonthNeverOnceeverythreemonths120%100%80%60%40%20%0%8%5%6%13%6%3%19%7%7%7%5%5%11%5%12%7%18%16%26%17%21%21%25%18%38%33%23%18%18to29years30to44years45to64years65yearsandolder12Description:AJanuary2022surveyanalyzedhowfrequentlyU.Sconsumerseatoutatarestaurant.While38percentofpeopleagedbetween45to64saidtheyeatoutatrestaurantsonceaweekormore,just18percentofintervieweesaged18to29statedthesame.Furthermore,19percentofthoseaged18to29claimedtheynevereatoutatrestaurants.ReadmoreNote(s):UnitedStates;January28to31,2022;1,000respondents;18yearsandolderSource(s):YouGovFrequencyofeatingoutatarestaurantintheUnitedStatesasofJanuary2022,bygenderFrequencyofeatingoutatarestaurantintheU.S.2022,bygenderMaleFemale35%32%30%25%20%15%10%5%26%25%21%18%15%12%10%10%9%6%5%5%5%0%Onceaweekormore

OnceeverytwoweeksOnceamonthOnceeverythreemonthsOnceeverysixmonthsMorethaneverysixmonthsNever13Description:AJanuary2022surveyanalyzedhowfrequentlyU.Sconsumerseatoutatarestaurant.Overall,32percentofmalerespondentsand26offemalerespondentsclaimedtoeatoutonceaweekormore.Incontrast,10percentofmenand12percentofwomensaidtheynevereatoutatrestaurants.ReadmoreNote(s):UnitedStates;January28to31,2022;1,000respondents;18yearsandolderSource(s):YouGovFrequencyofeatingoutatarestaurantintheUnitedStatesasofJanuary2022,byethnicityFrequencyofeatingoutatarestaurantintheU.S.2022,byethnicityOnceaweekormoreOnceeverysixmonthsOnceeverytwoweeksMorethaneverysixmonthsOnceamonthNeverOnceeverythreemonths120%100%80%60%40%20%0%8%12%4%19%4%8%22%9%7%6%5%10%9%7%11%3%21%19%15%33%22%18%15%30%12%21%33%16%WhiteBlackHispanicOther14Description:AJanuary2022surveyanalyzedhowfrequentlyU.Sconsumerseatoutatarestaurant.While33percentofwhiterespondentssaidtheygooutonceaweekormore,just16percentofBlackrespondentsstatedthesame.Furthermore,22percentofBlackintervieweessaidtheynevereatoutatrestaurants.ReadmoreNote(s):UnitedStates;January28to31,2022;1,000respondents;18yearsandolderSource(s):YouGovEatingoutfrequencyofadultscomparedtosixmonthsagointheUnitedStatesasofApril2023,byrestauranttypeFrequencyofadultsdiningoutatrestaurantsintheU.S.2023,byrestauranttypeLessMore60%50%40%30%20%10%0%55%50%45%17%14%13%FullserviceFastcasualFastfoodchains15Description:AnApril2023surveyaskedadultsintheUnitedStateshowfrequentlytheydinedoutatrestaurantscomparedtosixmonthsprior.Inallrestaurantcategoriesshown,thehighestshareofrespondentsstatedthattheyateoutlessthantheydidhalfayearago.Fullservicerestaurantssawthelowestshareofrespondentsthatsaidtheyateoutmore,at13percent.Meanwhile,fastfoodchainshadthehighestshareofrespondentssayingthisat17percent.

ReadmoreNote(s):UnitedStates;April2023;1,500¹;21to65yearsoldSource(s):ProvokeInsightsCHAPTER

03DiningexperienceLeadingfactorsforanenjoyablediningexperienceintheUnitedStatesasofSeptember2023TopfactorsforanenjoyablediningexperienceintheU.S.2023Shareofrespondents0%

10%20%30%40%50%60%SpendingtimewithmyfamilyandfriendsGettingthemostvalueformymoneyMakinghealthiermealchoices(betteringredients,portioncontrol,etc.)Tryingsomethingnew52%45%20%18%Gettingamealquicklyandeasily14%Entertainmentvalue9%Havingamealthatispopular5%5%Noneofthese17Description:A2023surveydeterminedthatthetopfactorforhavinganenjoyablediningexperienceintheUnitedStateswasspendingtimewithfamilyandfriends,with52percentofrespondentsstatingthatthiswasthecase.Meanwhile,only14percentofsurveyrepondentsrankedgettingamealquicklyandeasilyasthemostimportantfactor.ReadmoreNote(s):NorthAmerica,UnitedStates;September2023Source(s):IpsosLeadingchangesmadewhendiningoutatrestaurantsintheUnitedStatesinfall2022andspring2023RestauranthabitchangesmadebyconsumersintheU.S.2022-2023Fall2022Spring202360%55%53%50%40%30%20%10%0%43%43%42%41%39%31%24%23%23%23%SelectedcheaperitemsonmenusCutoutdessertCutoutappetizersCutoutalcohol/drinksSplitentreesReducetipamount18Description:Infall2022andspring2023,consumersintheUnitedStateswereaskedwhatchangestheymadeinthepastsixmonthswhendiningoutatrestaurants.Theleadingchangeinhabitinbothseasonswasselectingcheaperitemsonmenus,at53percentand55percent,respectively.Meanwhile,thedininghabitthathaschangedthemostbetweenfall2022andspring2023wascuttingoutalcohol/drinks,with43percentofrespondentssayingtheyhadbeendoingthisoverthepasthalfa[...]

ReadmoreNote(s):UnitedStates;Fall2022andspring2023;1,064respondents;21to65yearsold;consumerswhomadechangestodiningouthabitsinthelastsixmonthsSource(s):ProvokeInsightsRestaurantprogramsthatwouldconvincedinerstoeatoutatrestaurantsmoreoftenintheUnitedStatesasofApril2023RestaurantprogramsthatwouldmakedinerseatoutmoreintheU.S.2022-202360%54%50%43%40%30%22%21%20%16%14%12%10%0%PromotionaldealsLoyaltypoints/programsPayupfrontfordiscountedmealsAccesstosecretmenuPrivatediningexperiencesMonthlycoffee/drinksubscriptionprogramNoneofthese19Description:DuringanApril2023survey,respondentsfromtheUnitedStateswereaskedwhattypesofprogramswouldconvincethemtodineoutmoreatrestaurants.Promotionaldealswerecitedbythehighestshareofrespondentsastheprogramtypethatwouldconvincethemtoeatoutatrestaurantsmoreoften,at54percent.Meanwhile,theleastpopularprogramtypewasmonthlycoffee/drinksubscriptionprograms.ReadmoreNote(s):UnitedStates;April2023;1,500respondents;21to65yearsoldSource(s):ProvokeInsightsLengthoftimethatdinerswouldbewillingtotraveltotrynewrestaurantsintheUnitedStatesasofMay2023(inminutes)PreferredtraveldistancewhentryingnewrestaurantsintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%Upto5Upto103%8%Upto2020%Upto3026%Upto4011%Upto504%Upto6012%Morethan60Notsure7%8%20Description:InMay2023,adultsintheUnitedStatesweresurveyedonhowlongtheywouldbewillingtotraveltotestoutanewrestaurant.Thehighestshareofrespondentswerewillingtotravelupto30minutes,whereasonlysevenpercentofrespondentswerewillingtotravelformorethan60minutes.ReadmoreNote(s):UnitedStates;May16,2023;7,313respondents;18yearsandolderSource(s):YouGovFrequencyofconsumerstryingnewmenuitemsatrestaurantsintheUnitedStatesin2023HowoftenU.S.consumerstrynewmenuitemsatrestaurants202370%62.4%60%50%40%30%20%10%30.7%6.9%0%OccasionallyOftenNever21Description:A2023surveyfoundthatamajorityofU.S.consumers,62.4percent,reportedtryingnewmenuitemsatrestaurantsoccasionally.Meanwhile,only6.9percentofconsumersstatedthattheynevertriednewmenuitemsatrestaurants.

ReadmoreNote(s):NorthAmerica,UnitedStates;April2023;1,505respondentsSource(s):DoorDashPreferredmenuaccessmethodwhendiningatarestaurantintheUnitedStatesasofJune2023DinerspreferredmenuaccessmethodintheU.S.202380%71%70%60%50%40%30%20%10%15%10%4%0%PaperNopreferenceQRcodeNotsure22Description:AJune2023surveyꢀrevealedhowdinersintheUnitedStatespreferredaccessingtheirmenusatrestaurants.Themajorityofadultssurveyedpreferredtraditionalpapermenus,asopposedtothe15percentwhopreferredQRcodes.

ReadmoreNote(s):UnitedStates;June13,2023;11,680respondents;18yearsandolderSource(s):YouGovShareofadultsthathaveusedaQRcodetoviewamenuatarestaurantinthepastyearintheUnitedStatesasofJune2023ShareofU.S.dinersthathaveusedQRcodemenusinthelastyear202350%45%45%45%40%35%30%25%20%15%10%5%5%5%0%YesNoIhaven'tbeentoarestaurantNotsure23Description:InJune2023,adultsintheUnitedStatesweresurveyedtodeterminewhethertheyusedQRcodestoaccessrestaurantmenuswheneatingout.While,45percentofrespondentsstatedthattheyusedQRcodesinthelast12months,thesameshareofrespondentsalsosaidthattheyhadnotusedaQRcodemenuinthesameperiodoftime.ReadmoreNote(s):UnitedStates;June13,2023;11,680respondents;18yearsandolderSource(s):YouGovPublicopiniononallowingbarefootcustomersinrestaurantsandstoresintheUnitedStatesasofMarch2023PublicopiniononbarefootpoliciesinrestaurantsandstoresintheU.S.202380%70%60%50%40%30%20%10%0%76%13%Yes11%NoNotsure24Description:InMarch2023,adultsintheUnitedStateswereaskedwhethertheywouldbeinfavorofrestaurantsandstoresallowingbarefootcustomers.While76percentofrespondentsstatedthattheywouldnotbeinfavorofcustomersbeingbarefoot,13percentofrespondentssaidthattheywouldnotbeopposedtotheidea.ReadmoreNote(s):UnitedStates;March22,2023;11,621respondents;18yearsandolderSource(s):YouGovCHAPTER

04PaymentAveragespendperpersonondiningoutintheUnitedStatesasofDecember2022AveragespendperpersonondiningoutintheU.S.202245%42%40%35%30%25%20%15%10%5%24%11%8%8%7%0%$10orless$11to$20$21to$30$31to$40$41to$50$50ormore26Description:A2022surveydeterminedthatmostdiners,42percent,spendonaverage11to20U.S.dollarsondiningoutintheUnitedStates.Meanwhileeightpercentofsurveyrespondentsspent50U.S.dollarsormore.

ReadmoreNote(s):NorthAmerica,UnitedStates;December2022;1,000respondentsSource(s):USFoodsLeadingselectedorderandpaymethodsforrestaurantmealsinthelast30daysintheUnitedStatesasofSeptember2022Toporderandpaymethodsforrestaurantmealsinthelast30daysintheU.S.2022Atleastone-quarterbutlessthanhalfAtleasthalfbutnotallAllrestaurantpurchases28.6%35%30%25%20%15%10%5%23.8%19.2%17.8%16.3%14%14%13.6%12%11.4%10.5%6.5%2.1%1.8%1.5%Usedaggregators0%UsedrestaurantapporsiteHaditemsdeliveredPickedupAteatrestaurant27Description:Theleadingorderandpaymentmethodsforrestaurantmealsinthelast30daysvariedinthe