欧洲奢侈品行业市场前景及投资研究报告-培训课件外文版2024.4

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MARKETSLuxurygoodsinEuropeCHAPTER

01MarketoverviewCompoundannualgrowthrate(CAGR)oftheleading10luxurycompaniesworldwidebetween2018and2022CAGRoftheleadinggloballuxurycompaniesbetween2018-2022Compoundannualgrowthrate20%0%10%30%40%50%50.1%60%CompagnieFinancièreRichemontSASChowTaiFookJewelleryGroupLimitedPVH41.1%33.3%29.2%HermèsInternationalSCALVMHMoëtHennessy-LouisVuittonSERolexSA22.6%20.4%18.6%L'OréalLuxeKeringSA15.3%ChanelLimited10.1%9.4%TheEstéeLauderCompaniesInc.3Description:Thisstatisticshowsthecompoundannualgrowthrate(CAGR)oftheleading10globalluxurycompaniesbetween2018and2022.Overthatthree-yearperiod,theworld'sleadingluxurycompanyLVMH'sCAGRwasmeasuredat22.6percent.

ReadmoreNote(s):Worldwide;2018to2022Source(s):DeloitteEstimatedluxuryfashionyear-on-yearsalesgrowthworldwidefrom1sthalf2020to2024,byregionLuxuryfashionsalesgrowthforecastworldwide2020-2024,byregionEurope-25%U.S.-27%China32%2020202125%49%40%202226%10%-8%2023H1*2023H2*2024*10%1%16%5to7%3to5%1to3%2to4%1to3%4to6%4Description:TheEuropeanluxurymarketwasestimatedtohavegrownbetween5and7percentinthesecondhalfof2023.In2024,theluxurymarketisprojectedtoseeagrowthrateofbetween4and6percentinChina.

ReadmoreNote(s):Worldwide;2023Source(s):McKinsey&Company;TheBusinessofFashionLeading20Europeanluxurygoodscompaniesbasedonsalesworldwidein2022(inmillionU.S.dollars)Leading20Europeanluxurygoodscompaniesbasedonsales2022LuxurygoodssalesinmillionU.S.dollars*10,000

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30,000040,00050,00060,00070,000LVMHMoëtHennessy-LouisVuittonSA59,869KeringSACompagnieFinanciereRichemontSA21,39419,24817,22415,38812,19610,3367,4785,6544,416ChanelLimitedL'OréalLuxeHermèsInternationalSCARolexSA*TheSwatchGroupLtd.CapriHoldingsLimited(formerlyMichaelKorsHoldings)PradaGroupBurberryGroupplcHugoBossAGPuigS.L.3,8593,8383,8055Description:ThisstatisticshowsthesalesoftheleadingluxurygoodscompaniesoriginatinginEuropebasedonthetotalvalueofluxurygoodssalesin2022.Inthatyear,LVMHMoëtHennessy-LouisVuittonSA,whoisresponsibleforbrandssuchasLuisVuitton,ChristianDior,Givenchy,MarcJacobsandMoët&Chandon,wastheleadingEuropeanluxurygoodscompany,generatingsalesofapproximately59.87billionU.S.dollars.ReadmoreNote(s):Europe;2022Source(s):DeloitteRevenueoftheluxurygoodsmarketinEuropefrom2018to2028(inbillionU.S.dollars)RevenueoftheluxurygoodsindustryinEurope2018-2028140120133129125.2120.6115.7110.51008060402009593.9192.488.6579.9201820192020202120222023202420252026202720286Description:In2023,theluxurygoodsmarketinEuropewasforecasttogenerate110.5billionU.S.dollarsinrevenue.By2028,itisestimatedthatrevenueswillamountto133billionU.S.dollars.Findfurtherinformationconcerningtheluxurygoodsmarketbylookingatkeymarketindicatorsinvariouscountries.HereyoucanfinditsrevenuegrowthintheUnitedKingdomandrevenuegrowthinCentral&WesternEurope.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheluxurygoodsmarketinCentral&WesternEuropefrom2018to2028(inmillionU.S.dollars)RevenueoftheluxurygoodsindustryinCentral&WesternEurope2018-202890,00080,00070,00084,477.581,794.0179,201.6376,125.472,891.0369,480.1757,540.1657,612.9860,00050,00040,00030,00020,00010,000056,355.1455,598.8749,598.61201820192020202120222023202420252026202720287Description:TherevenueintheluxurygoodsmarketinCentral&WesternEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal11.6billionU.S.dollars(+15.9percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach84.5billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsEstimatedrevenueofthesecond-handluxurygoodsmarketinEuropefrom2014to2022,withaforecastupto2028(inmillionU.S.dollars)Second-handluxurygoodsmarketrevenueEurope2022-2028NorthernEuropeCentral&WesternEuropeSouthernEuropeEasternEurope5,0004,5004,0003,5003,0002,5002,0001,5001,00050002014201520162017201820192020202120222023202420252026202720288Description:Therevenueofthesecond-handluxurygoodsmarketinEuropewasestimatedtobewortharoundthreebillionU.S.dollarsin2023,withCentral&WesternEuropeaccountingforroughly62percentofthetotalmarketrevenue.Accordingtoestimates,Europeansecond-handluxurygoodsmarketissettoseeanincrease,reachingover4.6billionU.S.dollarsby2028.Thesecond-handluxurymarketcomprisesofapparel,footwear,leathergoods,jewelry,watches,andeyewear[...]

ReadmoreNote(s):Europe;2023Source(s):Numberofmergerandacquisitiondealsinthefashionandluxurygoodssectorworldwidein2022,byregionFashionandluxurygoodsM&Adealsworldwidein2022,byregion20017918016014012010080606040322011550EuropeNorthAmericaAsia-PacificJapanMiddleEastRestoftheworld9Description:In2022,therewere179mergerandacquisitiondealswithinthefashionandluxurygoodsindustryinEurope.Therewereatotalof292mergerandacquisitiondealsacrosstheglobalfashionandluxurygoodsindustryinthatyear.

ReadmoreNote(s):Worldwide;2022Source(s):DeloitteDistributionofluxurynewstoreopeningsworldwidein2022,byregionBreakdownofgloballuxurynewstoreopenings2022,byregionShareofnewstoreopenings0%5%10%15%20%25%30%35%40%45%ChinaEurope41%23%NorthAmerica14%Asia(excl.China)MiddleEast12%6%Australia&NewZealand4%10Description:Despitethechallengesofthezero-COVIDpolicy,Chinastillledthenewluxurystoreopeningsworldwidein2022.Around41percentofthenewluxurystoresthatopenedthatyearwereinChina.NewstoreopeningsintheEuropeanluxurymarketaccountedfor23percentoftheglobaltotal.ReadmoreNote(s):Worldwide;2022Source(s):SavillsCHAPTER

02LuxurysegmentsRevenueoftheprestigecosmeticsmarketinEuropefrom2018to2028(inmillionEuros)RevenueoftheprestigecosmeticsindustryinEurope2018-20281098.778.438.127.7787.39776.076.015.865432105.525.12018201920202021202220232024202520262027202812Description:Therevenueinthe'PrestigeCosmetics'segmentoftheluxurygoodsmarketinEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal1.4billioneuro(+18.94percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach8.77billioneuroandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheprestigefragrancesmarketinEuropefrom2018to2028(inmillionEuros)RevenueoftheprestigefragrancesindustryinEurope2018-2028766.055.965.795.65.395.174.874.815432104.34.13.682018201920202021202220232024202520262027202813Description:Therevenueinthe'PrestigeFragrances'segmentoftheluxurygoodsmarketinEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal0.7billioneuro(+12.99percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach6.05billioneuroandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheluxuryfashionmarketinCentral&WesternEuropefrom2018to2028(inmillionU.S.dollars)RevenueoftheluxuryfashionindustryinCentral&WesternEurope2018-202835,00030,00025,00020,00015,00010,0005,00002018201920202021202220232024202520262027202814Description:Therevenueinthe'LuxuryFashion'segmentoftheluxurygoodsmarketinCentral&WesternEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal4.5billionU.S.dollars(+16.04percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach32.3billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheprestigecosmetics&fragrancesmarketinCentral&WesternEuropefrom2018to2028(inmillionU.S.dollars)Revenuewithprestigecosmetics&fragrancesinCentral&WesternEurope2018-20281816141210864202018201920202021202220232024202520262027202815Description:Therevenueinthe'PrestigeCosmetics&Fragrances'segmentoftheluxurygoodsmarketinCentral&WesternEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal2.4billionU.S.dollars(+18.13percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach15.64billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheluxurywatches&jewelrymarketinCentral&WesternEuropefrom2018to2028(inmillionU.S.dollars)Revenueoftheluxurywatches&jewelrymarketinCentral&WesternEurope2018-202814,00012,00010,0008,0006,0004,0002,00002018201920202021202220232024202520262027202816Description:Therevenueinthe'LuxuryWatches&Jewelry'segmentoftheluxurygoodsmarketinCentral&WesternEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal929.2millionU.S.dollars(+7.86percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach12.8billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheluxuryeyewearmarketinCentral&WesternEuropefrom2018to2028(inmillionU.S.dollars)RevenueoftheluxuryeyewearindustryinCentral&WesternEurope2018-20286,0005,0004,0003,0002,0001,00002018201920202021202220232024202520262027202817Description:Therevenueinthe'LuxuryEyewear'segmentoftheluxurygoodsmarketinCentral&WesternEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal854.3millionU.S.dollars(+20.16percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach5.1billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheluxuryleathergoodsmarketinCentral&WesternEuropefrom2018to2028(inmillionU.S.dollars)RevenueoftheluxuryleathergoodsindustryinCentral&WesternEurope2018-202820,00018,00016,00014,00012,00010,0008,0006,0004,0002,00002018201920202021202220232024202520262027202818Description:Therevenueinthe'LuxuryLeatherGoods'segmentoftheluxurygoodsmarketinCentral&WesternEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal2.9billionU.S.dollars(+18.63percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach18.7billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2018to2028Source(s):ConsumerMarketInsightsCHAPTER

03LeadingEuropeanluxurybrandsTotalrevenueoftheLVMHGroupworldwidefrom2008to2023(inmillioneuros)TotalrevenueoftheLVMHGroupworldwide2008-2023100,00090,00080,00070,00060,00050,00040,00086,15379,18464,21553,67046,82644,65142,63637,60035,66430,638201429,0162013*27,97030,00020,00010,000023,659201120,320201017,193

17,053200820092012*20152016201720182019202020212022202320Description:MoëtHennessyLouisVuitton(LVMH)isoneoftheworld`sleadingluxurygroups,parentto75luxuryhouses.Overthepastdecade,LVMHenjoyedever-increasingglobalrevenue,reachingover53billioneurosin2019.In2022,bouncingfullybackfromtheimpactofthecoronavirus(COVID-19)pandemic,thegroup`srevenuesawanincreaseofabout77percenton2022,ultimatelyamountingto79.2billioneurosfortheyear.Inthefollowingyear,thegroupreachedapeakofover86billion[...]

ReadmoreNote(s):Worldwide;2008to2023;*ThefinancialstatementsasofDecember31,2013and2012wererestatedtoreflecttheretrospectiveapplicationasofJanuary1,2012ofIFRS11JointArrangements.Figurespriorto2022weretakenfrom[...]

ReadmoreSource(s):LVMHRevenueoftheLVMHGroupworldwidefrom2008to2023,bysegment(inmillioneuros)RevenueoftheLVMHGroupworldwidebysegment2008-2023FashionandleathergoodsWinesandspiritsSelectiveretailing**WatchesandjewelryPerfumesandcosmeticsOtheractivitiesandeliminations45,00040,00035,00030,00025,00020,00015,00010,0005,0000-5,00020082009201020112012*2013*201420152016201720182019202020212022202321Description:ThisstatisticshowstherevenueoftheLVMHGroupworldwidefrom2008to2023,bysegment.In2023,LVMHGroup'sglobalrevenuefromallsegmentssawrecordincreaseonthepreviousyear.Thecompany'srevenuetotaledtoabout86billioneurosthatyear,withfashionandleathergoodssegmentaccountingfor49percentoftotalrevenue.ReadmoreNote(s):Worldwide;2008to2023Source(s):LVMHTotalsalesoftheRichemontGroupworldwidefromFY2008toFY2023(inbillioneuros)TotalsalesoftheRichemontGroupworldwide2008-202325201519.9516.7514.2413.9913.1411.0811.0110.6510.4110.1510.021058.876.895.295.425.18020082009201020112012*20132014*20152016201720182019202020212022*202322Description:In2023,totalsalesoftheRichemontGroupworldwideamountedtoabout19.95billioneuros,increasingbyapproximatelythreebillioneurosonthepreviousyear.TheRichemontGroupisoneoftheleadingluxurygoodscompaniesintheworld.TheRichemontGroupgarneredmostofitsrevenuefromjewelryMaisonsinFY2022,whichamountedtoaround13.4billioneuros.TheAsia-Pacificwasresponsiblefor40percentofthecompany`stotalsalesthatyear.

ReadmoreNote(s):Worldwide;2008to2023Source(s):RichemontRevenueoftheKeringGroupworldwidefrom2008to2023(inmillioneuros)Kering'sglobalrevenuefrom2008to202325,00020,35119,56620,00017,20717,64516,52515,88315,00010,0005,000013,66513,10012,38512,22711,58411,00810,81610,0389,73620129,656201320082009201020112014201520162017201820192020202120222023Year23Description:ThistimelinedepictstheglobalrevenueoftheKeringGroupfrom2008to2023.In2023,Kering'sglobalrevenueamountedtoabout19.5billioneuros.ꢀKeringGroupTheKeringGroupisaretailerofapparelandaccessoriesthatdesigns,manufacturesandmarketsluxurygoods.Thecompany`sproductportfolioincludesleathergoods,shoes,readytowearproducts,jewelry,andwatches.SomeofitsbrandsincludeGucci,BottegaVeneta,andSaintLaurent.Thecompanywas[...]

ReadmoreNote(s):Worldwide;2008to2023Source(s):KeringGlobalrevenueoftheKeringGroupfrom2012to2023,bybrand(inmillioneuros)RevenueoftheKeringGroupworldwidefrom2012to2023,bybrandGucciSaintLaurentBottegaVenetaOtherhouses*KeringEyewearandCorporate12,00010,0008,0006,0004,0002,000020122013201420152016201720182019202020212022202324Description:In2023,Kering'sGuccibrandgeneratedaglobalrevenueofabout9.87billioneuros.KeringS.A.isaFrenchinternationalluxurygroupfoundedin1963byFrançoisPinault.ThecompanyisbasedinParis,France.Keringhadatotalrevenueofapproximately19.5billioneurosin2023.ReadmoreNote(s):Worldwide;2012to2023;*Otherluxurybrandsinclude:AlexanderMcQueen,Balenciaga,Boucheron,Brioni,Girard-PerregauxandJeanRichard,UlysseNardin,Qeelin,PomellatoandDodo.**'KeringEyewearandCorporate'wasanewly[...]

ReadmoreSource(s):KeringNetsalesofPradaworldwidefrom2013to2023(inmillioneuros)GlobalnetsalesofPrada2013-20234,5004,0004,189.683,7373,587.353,551.73,547.773,5003,0002,5002,0001,5001,0005003,316.623,183.343,126.023,098.073,008.282,390.8702013201420152016201720182019202020212022202325Description:ThistimelinedepictsthenetsalesofPradaworldwidefrom2013to2023.In2023,Pradageneratedglobalnetsalesofabout4.2billioneuros.

ReadmoreNote(s):Worldwide;2013to2023Source(s):PradaNetsalesofPradaworldwidein2023,byproductline(inmillioneuros)Prada'snetsalesbyproductlinein20232,5001,910.062,0001,5001,0005001,350.24777.1152.27Other0LeathergoodsReadytowearFootwearProductline26Description:ThisstatisticdepictsthenetsalesofPradain2023,brokendownbyproductline.In2023,Prada'snetsalesfromfootwearamountedtoapproximately1.9billioneuros.

ReadmoreNote(s):Worldwide;2023Source(s):PradaTotalrevenueofHermèsworldwidefrom2007to2022(inmillioneuros)TotalrevenueofHermèsworldwide2007-202214,00011,60212,00010,0008,0006,0004,0002,00008,9826,8836,3895,9665,5495,202.24,84120154,118.620143,754.820133,484.120122,841.220112,400.820101,914.320091,764.620081,625.12007201620172018201920202021202227Description:ThistimelineshowsthetotalrevenueofHermèsworldwidefrom2007to2022.In2022,thetotalrevenueofHermèsworldwideamountedtoabout11.6billioneuros,increasingbyover20percentfromthepreviousyear.Hermèsisafamily-ownedcompanydealinginluxurygoodsandapparel,headquarteredinParis,France.ReadmoreNote(s):Worldwide;2007to2022Source(s):HermèsWorldwiderevenueofHugoBossfrom2001to2023(inbillioneuros)HugoBoss-worldwiderevenue2001-20234.54.04.23.653.53.02.52.01.51.00.50.02.882.812.82.792.732.692.572.432.352.061.951.731.691.631.561.51.311.171.09

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2023Year28Description:ThetimelineshowstheannualrevenueoftheGermany-basedluxurygoodscompanyHugoBossworldwidefrom2001to2023.Thecompany'srevenueamountedtoapproximately4.2billioneurosworldwidein2023.

ReadmoreNote(s):Worldwide;2001to2023Source(s):HugoBossCHAPTER

04ConsumerbehaviorLeadingpurchasechannelsforluxurygoodsinEuropein2023TopluxurypurchasechannelsinEurope202360%54%54%50%40%30%20%10%0%38%11%InaphysicalstoreOnlineviacomputerOnlineviamobileOnlineviatablet30Description:In2023,mostEuropeanluxuryshopperspreferredphysicalstores(brandedstores,departmentstores,duty-free,etc.)andcomputersfortheirluxurypurchases.Incomparison,around38percentofconsumersoptedtobuyluxurygoodsviamobiledevices,andonly11percentofthosesurveyedsaidtheypreferredtopurchaseviatablets.ReadmoreNote(s):Europe;March2023;3,210respondents;16-83years;channelsconsumershavepurchasedluxuryitemsinthelast12monthsSource(s):InternetRetailing;RetailXShareofthepersonalluxurygoodsmarketworldwidein2022,byconsumernationalityShareofthepersonalluxurygoodsmarketworldwidein2022,byconsumernationalityMarketshare*15%0%5%10%20%25%30%35%AmericanEuropean32%22%Chinese17%OtherAsianJapanese13%6%RestofWorld4%31Description:Thisstatisticshowstheestimatedshareofthepersonalluxurygoodsmarketworldwidein2022,byconsumernationality.Inthatyear,22percentofpersonalluxurygoodsconsumersworldwidewereEuropean.

ReadmoreNote(s):Worldwide;2022;*Allfiguresareestimates.Theoriginalsourceprovidedthefiguresasarange,inthisstatisticconservativevalueswereused.

ReadmoreSource(s):Bain&CompanyLuxurygoodsproductsconsumersplanningtobuyinthenext12monthsworldwideasofFebruary2023,bycategoryMostdemandedluxuryproductsworldwideFebruary2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%Clothesorshoes31%30%Meat,fruit,orvegetableitemsHouseholdappliances(e.g.,high-endorupscalevacuumcleaners,TVs,smarthomesystems)19%DessertsLiquors/AlcoholicdrinksJewelry17%16%14%14%Bags,wallets,orcasesWatches12%11%CarsNoneoftheabove40%32Description:Clothesandfootwearweretheleadingproductsintheluxurysegmentthatglobalconsumerswereplanningtopurchaseinthenext12months.Accordingtotheresultsofasurvey,high-endfooditemssuchasmeat,fruit,vegetablesordessertswerealsoamongthehighlydemandedluxuryitemsforconsumers.ReadmoreNote(s):Worldwide;February2023;between512and2,034foreachmarket*Source(s):YouGovConsumeropinionsontheluxurybrands'adoptionofsustainableluxurypoliciesinEuropefrom4thquarter2021to3rdquarter2023ImportanceofluxurybrandsadoptingsustainabilityinEuropequarterly2021-2023VeryimportantSomewhatimportantNeutralSomewhatunimportantornotatallimportant70%60%50%40%30%20%10%0%Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023Q3202333Description:Accordingtotheresultsofarecentsurvey,forapproximatelyone-thirdoftheluxuryshoppersinEurope,theadoptionofsustainableluxurypolicies(suchasenvironmentalprotection,socialresponsibilityandethicalbehavior)byluxurybrandswasanimportantfactorasofthethirdquarterof2023.Onlyaroundaquarterofsurveyrespondentsremainedneutral.ReadmoreNote(s):Europe;Q12021-Q32023;165*;18yearsandolder;AffluentandHighNetWorthIndividuals(HNWIs)Source(s):AltiantImportanceofluxury/premiumproductsbycategoryinSpainasofDecember2023Importanceofluxury/premiumproductsbycategoryinSpain2023Shareofrespondents5%

10%0%15%20%25%30%35%40%Clothing&shoesConsumerelectronicsSmartphones39%39%32%31%ClothingShoes29%Bags&accessoriesCosmetics&bodycareTV&HiFi23%20%20%PCs/laptops18%Accessories16%Bags&luggageCars,motorcycles,bicyclesHouseholdappliances14%14%13%34Description:39percentofSpanishrespondentsansweroursurveyon"Importanceofluxury/premiumproductsbycategory"with"Clothing&shoes".Thesurveywasconductedin2023,among2,026consumers.

ReadmoreNote(s):Spain;JanuarytoDecember2023;2026respondents;18-64yearsSource(s):ConsumerInsightsImportanceofluxury/premiumproductsbycategoryinItalyasofDecember2023Importanceofluxury/premiumproductsbycategoryinItaly2023Shareofrespondents20%0%10%30%40%50%Clothing&shoesConsumerelectronicsShoes48%44%38%37%SmartphonesClothing34%Bags&accessoriesCosmetics&bodycarePCs/laptops28%23%23%TV&HiFi23%Bags&luggageHouseholdappliancesAccessories21%21%15%15%Cars,motorcycles,bicycles35Description:48percentofItalianrespondentsansweroursurveyon"Importanceofluxury/premiumproductsbycategory"with"Clothing&shoes".Thesurveywasconductedin2023,among2,034consumers.

ReadmoreNote(s):Italy;JanuarytoDecember2023;2034respondents;18-64yearsSource(s):ConsumerInsightsImportanceofluxury/premiumproductsbycategoryinGermanyasofDecember2023Importanceofluxury/premiumproductsbycategoryinGermany2023Shareofrespondents5%

10%0%15%20%25%30%35%40%45%Consumerelectronics44%Clothing&shoes41%Smartphones36%ShoesClothing32%31%PCs/laptopsTV&HiFi26%25%Bags&accessoriesCosmetics&bodycare22%22%Householdappliances19%Cars,motorcycles,bicycles18%Food&non-alcoholicdrinksAlcoholicdrinks(onlyshowntorespondentsoflegaldrinkingage)16%15%36Description:44percentofGermanrespondentsansweroursurveyon"Importanceofluxury/premiumproductsbycategory"with"Consumerelectronics".Thesurveywasconductedin2023,among5,984consumers.

ReadmoreNote(s):Germany;JanuarytoDecember2023;