全球移动医疗市场前景及投资研究报告-培训课件外文版2024.4

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01OverviewShareofhealthappusersinselectedcountriesasof2022Healthappusershareinselectcountries2022Healthappusershare0%10%20%30%40%50%60%70%80%IndiaChina70%66%AustraliaUnitedStatesIsrael51%47%46%UnitedKingdomGermanyNetherlandsSweden44%42%41%40%39%CanadaFrance37%Russia35%34%FinlandJapan21%3Description:Thedisplayeddataabouttheshareofhealthappusersinselectedcountriesisbasedonthea70percentand66percentsharerespectively.ReadmoreGlobalConsumerSurveyconductedinseveralcountriesin2022.IndiaandChinaarebyfartheleadingcountrieswhenitcomestohealthappusagewithNote(s):Worldwide;July5,2021toJune24,2022;Atleast2,000toover12,000percountry;18-64yearsSource(s):ConsumerInsightsShareofhealthapppurchasersinselectedcountriesasof2022Healthapppurchasershareinselectcountries2022Healthapppurchasershare0%10%20%30%40%50%60%IndiaChina51%47%AustraliaUnitedStatesNetherlandsSweden29%25%20%19%19%UnitedKingdomGermanyCanada17%17%Israel14%14%FranceFinland12%12%12%RussiaJapan4Description:ThedisplayeddataabouttheshareofhealthapppurchasersisbasedontheGlobalConsumerSurveyconductedinseveralcountriesin2022.IndiaandChinaarebyfartheleadingcountrieswhenitcomestohealthapppurchasesamongthepopulation,withoverhalfofrespondentsinIndiareportingtohavespentmoneyonahealthappinthepastyear.ReadmoreNote(s):Worldwide;July5,2021toJune24,2022;Atleast4,000uptoover12,000percountry;18-64yearsSource(s):ConsumerInsightsNumberofmHealthappsavailableintheAppleAppStorefrom1stquarter2015to3rdquarter2022AppleAppStore:numberofavailablemedicalappsasofQ3202260,00050,00040,00030,00020,00010,0000Q1

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'225Description:Duringthelastmeasuredperiod,therewere41,517healthcareandmedicalappsavailableontheAppleAppStore,downby20percentcomparedtothepreviousquarter.In2020,thenumberofmHealthappsavailabletoiOSuserskeptgrowing,andinthefirstquarterof2021reacheditspeakofalmost54,000apps.ReadmoreNote(s):Worldwide;Q12015toQ32022;medicalappsonly;excludinghealthandfitnessappsSource(s):AppfiguresNumberofmHealthappsavailableintheGooglePlayStorefrom1stquarter2015to3rdquarter2022GooglePlay:numberofavailablemedicalappsasofQ3202270,00060,00065,32460,64657,20553,05449,80954,60534,54652,56551,13348,37544,95142,70350,00040,00030,00020,00010,000047,14046,36043,62433,28541,37739,52537,14341,26339,57940,16537,08433,72530,38527,41724,99539,98932,98432,10423,955Q1

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'226Description:Duringthelastmeasuredperiod,therewere54,546healthcareandmedicalappsavailableontheGooglePlayStore,asmalldecreasecomparedtothepreviousquarter.Betweenthebeginningof2020andtheendof2021,thenumberofmHealthappsavailabletoAndroidusersviatheGooglePlayStorekeptgrowing,reachingover65,300thousandduringthelastquarterof2021.ReadmoreNote(s):Worldwide;Q12015toQ32022;categorymedical;excludinghealth&fitnessSource(s):AppfiguresTopfundeddigitalhealthcategoriesworldwideinthefirsthalfof2021(inbillionU.S.dollars)Topfundedglobaldigitalhealthcategories2021FundinginbillionU.S.dollars1.5

2.00.00.51.02.53.03.54.04.5TelemedicineWellness4.21.7mHealthapps1.6Analytics1.5Clinicaldecisionsupport1.17Description:Thisstatisticshowsthetopfundeddigitalhealthcategoriesworldwideduringthefirsthalfof2021.Inthisperiod,4.2billionU.S.dollarsoffundingwasprovidedfortelemedicinewhichmadeitbyfarthemostfundedcategory.ReadmoreNote(s):Worldwide;2021Source(s):MercomCapitalDistributionoffrequencyofhealthtrackingappusageinamonthintheUnitedStatesin2023FrequencyofmonthlyuseofhealthtrackingappsintheU.S.202330%27%25%23%20%15%10%5%18%14%9%5%5%0%MultipletimesadayOncedailyAfewtimesperweekOnceperweekAfewtimesOnceNever8Description:Asof2023,almost30percentofadultsintheUnitedStatescheckedanappthathelpedthemtrackormanagetheirhealthmultipletimesaday.Afurtherquarterofrespondentsreportedtheycheckedheathappsonceaday.

ReadmoreNote(s):UnitedStates;January23to25,2023;884respondents;18yearsandolderSource(s):MorningConsultGrowthinthenumberofmedicalappsdownloadedduringtheCOVID-19pandemicbycountryin2020*IncreaseinmedicalappdownloadsduringpeakofCOVID-19crisisbycountry2020Percentagegrowth60%

80%0%20%40%100%120%140%135%160%SouthKoreaIndia90%WorldwideSpain65%65%UnitedKingdomJapan60%55%Italy40%France35%UnitedStatesGermanyChina30%30%25%9Description:ThisstatisticillustratesthegrowthinthenumberofmedicalappsdownloadedinJanuary2020comparedtothe'peak'monthfortheCOVID-19crisisineachrespectivecountry.SouthKoreahadthehighestgrowth,witha135percentincreaseinsuchdownloadscomparingitspeakmonthofthepandemicwithJanuary.ReadmoreNote(s):Worldwide;JanuarytoJuly2020;*BasedondownloadsfromtheIOSandGooglePlayAppstores.Datacomparethenumberofmedicalappdownloadsineachcountryusingitsrespective'peak'monthfortheCOVID-19healthcrisistothe[...]

ReadmoreSource(s):BusinessofApps;Data.ai;Hootsuite;WeAreSocialCHAPTER

02InvestmentandpoliciesShareofglobalmHealthcompanieswhoindicatedtheywantedtoexpandinthefollowingregionsinthenextfewyearsasof2022WhereglobalmHealthcompanieswanttoexpandinthenextfewyears202225%22%20%18%17%15%10%5%13%10%Asia8%5%3%0%CanadaUnitedStatesUKGrowinexistingmarketsAfrica&MiddleEastLatinAmericaEurope,excludingtheUK11Description:Asof2022,overafifthofsurveyedmHealthcompaniesindicatedtheyplantoexpandintoCanadainthecomingyears,witharound18percentwantingtoexpandintheUnitedStates.Furthermore,13percentofmHealthcompaniesinthesurveyreportedtheywantedtoexpandintheirexistingmarkets.ReadmoreNote(s):Worldwide;MarchandApril,2022;300respondents;BusinessleadersinthedigitalhealthandwellnesssectorintheU.S,,Canada,UK,Singapore,andHongKongSource(s):Beazley;OpinionMattersInvestmentsinleadingmHealthcompaniesworldwideasof2020,bysector(inmillionU.S.dollars)InvestmentsintopmHealthcompaniesworldwidebysector20202,0001,8001,6001,4001,2001,0008001,7821,4571,3906004003092182251432000100100100COVID-19DietandnutritionNeuroTechSleepTechDiagnostics&prognosticsFemTechMentalhealth

FitnessandsportPersonalhealthTelehealth12Description:Asof2020,telehealthasamHealthsectorhadthehighestinvestmentswithsome1.78billionU.S.dollars.ThisstatisticdepictstheinvestmentsofleadingmHealthcompaniesgloballyasof2020,byindustrysector.ReadmoreNote(s):Worldwide;asof2020;260mHealthappcompaniesSource(s):DeepKnowledgeGroup;InnovationEyeRegionaldistributionofmHealthappsinvestmentworldwideasof2020RegionalshareofmHealthappinvestmentworldwide202060%49.7%50%40%30%20%10%0%37%7.5%5.8%Asia-PacificUnitedKingdomAmericaEurope13Description:Asof2020,theAsia-Pacificregionhadthehighestshareofinvestmentinmobilehealth(mHealth)apps.ThiswasfollowedbytheUnitedKingdom,America,andthenEurope.ThisstatisticshowstheregionaldistributionofmHealthappsinvestmentworldwide.ReadmoreNote(s):Worldwide;260mHealthappcompaniesSource(s):DeepKnowledgeGroup;InnovationEyeShareofcountrieswiththefollowinggovernmentsponsoredmHealthprogramsandservicesinEuropeas2022GovernmentsponsoredmHealthprogramsandservicesinEurope2022Shareofcountries0%10%20%30%40%50%60%70%65.2%AccesstoElectronicHealthRecord(EHR)MobileteleconsultationAppointments53.5%48.9%HealthcampaignsSurveillance44.2%40.5%PatientmonitoringTreatment37.5%23.2%14Description:Asof2022,over65percentofEuropeancountriesreportedhavinggovernmentsponsoredmHealthprogramsandserviceswhichallowedaccesstoelectronichealthrecords(EHRs).TheuseofmobiledevicesformedicalandpublichealthpracticeisknownasmHealth.Furthermore,overhalfofferedgovernmentsponsoredmobileteleconsultation.ReadmoreNote(s):Europe;2022;WHOEuropeanregionSource(s):WHOShareofcountrieswhoreportedthefollowinginregardstomHealthservicesandpolicesinEuropeasof2022mHealthservicesandpoliciesinEuropein2022ShareofMemberStates0%10%20%30%40%50%60%70%67%80%90%100%HaveatleastonegovernmentsponsoredmHealthprogrammeHaveestablishedmHealthservicesprovidingaccesstoanEHREvaluationofgovernmentsponsoredmHealthprogrammes91%15%LackinganentityresponsiblefortheregulatoryoversightofmAppsforquality,safetyandreliability72%15Description:Asof2022,91percentofcountriesintheWHOEuropeanregionreportedhavingatleastonegovernment-sponsoredmHealthprogram.TheuseofmobiledevicesformedicalandpublichealthpracticeisknownasmHealth.However,72percentofcountriesalsoreportednothavinganentitythatisresponsiblefortheregulatoryoversightofmobileappsforquality,safety,andreliability.ReadmoreNote(s):Europe;2022;47respondents;WHOEuropeanRegionSource(s):WHOProportionofmHealthappsincorporatingadvancedandstandardAIworldwideasof2020ShareofmHealthappsincorporatingadvancedandstandardAIworldwide2020100%90%80%70%60%50%40%30%20%10%92.8%4%3.2%0%AdvancedAIStandardAINoAI16Description:Asof2020,alittleoversevenpercentofmHealthappsincorporatedsomelevelofartificialintelligence(AI),suchas,forexample,machinelearninganddeeplearning.ThisstatisticdepictstheproportionofmHealthappsincorporatingadvanced,standard,ornoAIglobally.ReadmoreNote(s):Worldwide;260mHealthappcompaniesSource(s):DeepKnowledgeGroup;InnovationEyeCHAPTER

03HealthappsShareofadultswhotrackedthefollowinghealthaspectswithanappintheUnitedStatesasof2023TrackingofdifferenthealthaspectswithappsintheU.S.2023Shareofrespondents15%

20%0%5%10%25%30%35%40%45%50%48%55%SleepWeight46%Diet,food,caloriecountBloodpressure41%36%Periodormenstrualcycle*Mentalhealth34%23%23%22%Medicationmanagement,tracking,alertsMoodBloodsugarordiabetesPregnancy*17%8%18Description:Asof2023,justunderhalfofadultsintheUnitedStateswhousedhealthappstrackedtheirsleeppatternsthroughanapp.Othercommonhealthaspectstrackedwereweightanddiet.Furthermore,overathirdoffemalerespondentstrackedtheirperiodormenstrualcyclewithanapp.ReadmoreNote(s):UnitedStates;January23to25,2023;884respondents;18yearsandolder;RespondentswhousedahealthappSource(s):MorningConsultMostpopulartypesofpurchasedhealthappsintheU.S.asof2022TypesofpurchasedhealthappsintheU.S.2022Shareofrespondents0%5%10%15%20%25%30%35%34%40%45%43%50%NutritionappsSleeptrackingappsMeditation/mindfulness31%Symptomcheckers29%29%29%PatientappsMedicationcheckers/remindersMenstruation,contraceptionorfertilityapps(onlyshowntowomen)AppstomeasurebodilyfunctionsAppstomanageallergies25%25%23%21%Appstosetuproutines(e.g.non-smokingapp)Other5%19Description:ThedisplayeddataabouttheleadingtypesofpurchasedhealthappsamongadultAmericansinthepreceding12monthsisbasedontheGlobalConsumerSurveyconductedin2022.Nutrition-relatedappswerethemostpopulartypeofpurchasedhealthappsamongAmericanswith43percentofrespondentshavingpurchasedthistypeofapp.ReadmoreNote(s):UnitedStates;July5,2021toJune24,2022;18-64years;respondentswhichspentmoneyonhealthappsondownloads,onasubscriptionoronin-apppurchasesSource(s):ConsumerInsightsDistributionofU.S.adultswhousedandpurchasedhealthappsasof2022HealthappuserandpurchasershareintheU.S.2022YesNo100%90%80%70%60%50%40%30%20%10%0%53%75%47%25%UserPurchaser20Description:ThedisplayeddataaboutthedistributionofU.S.adultswhousedandpurchasedhealthappsinthepreceding12monthsisbasedonthehealthapps,while25percenthadpurchasedsuchapps.ReadmoreGlobalConsumerSurveyconductedin2022.Some47percentofrespondentsstatedthattheyhadusedNote(s):UnitedStates;July5,2021toJune24,2022;50,398respondents;18-64yearsSource(s):ConsumerInsightsDistributionofadulthealthappusersintheU.S.asof2022,bygenerationHealthappusershareintheU.S.bygeneration202250%45%45%40%35%30%25%20%15%10%5%25%23%7%0%BabyBoomer(1946-1964)GenerationX(BabyBust)(1965-1979)

Millennials/GenerationY(1980-1994)iGen/GenZ(1995-2012)21Description:ThedisplayeddataaboutthedistributionofU.S.adultsthatusedhealthappsinthepreceding12months,bygeneration,isbasedontheUnitedStateswereMillennials.ReadmoreGlobalConsumerSurveyconductedin2022.Accordingtothesurvey,45percentofhealthappusersintheNote(s):UnitedStates;July5,2021toJune24,2022;50,398respondents;18-64yearsSource(s):ConsumerInsightsDistributionofadulthealthappusersintheU.S.asof2022,byhouseholdincomelevelHealthappusershareintheU.S.byhouseholdincomelevel202250%45%40%35%30%25%20%15%10%5%43%30%27%0%Highincome(top33%ofhouseholds)Mediumincome(mid33%ofhouseholds)Lowincome(bottom33%ofhouseholds)22Description:ThedisplayeddataaboutthedistributionofU.S.adultsthatusedhealthappsinthepreceding12months,byhouseholdincomelevel,isbasedontherespondentsthatusedhealthappswerefromhighincomehouseholds,while27percentofthosefromlowincomehouseholdsusedhealthapps.ReadmoreNote(s):UnitedStates;July5,2021toJune24,2022;18-64years;RespondentswhogaveinformationabouttheirincomeGlobalConsumerSurveyconductedin2022.Accordingtotheresults,43percentoftheSource(s):ConsumerInsightsShareofU.S.adultsthatpurchasedhealthappsasof2022,bypurchasedetailPurchasedhealthappsintheU.S.bydetail2022Shareofrespondents10%

20%0%30%40%50%60%Yes,ondownloads13%Yes,onasubscriptionYes,onin-apppurchases15%10%No,Ionlyusefree-of-charge/advertising-basedoffersNo,Ihavenotusedahealthappinthepast12months21%54%23Description:ThedisplayeddataabouttheshareofU.S.adultswhopurchasedhealthappsinthepreceding12monthsisbasedonthehealthappdownloads.ReadmoreGlobalConsumerSurveyconductedin2022.Inthisyear,13percentofrespondentsstatedthattheyhadspentmoneyonNote(s):UnitedStates;July5,2021toJune24,2022;50,398respondents;18-64yearsSource(s):ConsumerInsightsShareofrespondentswhousedappstotracktheirhealthintheUnitedStatesasof2023,byannualincomeUseofappstotrackhealthintheU.S.2023,byincomelevel70%60%50%60%45%40%32%30%20%10%0%Under50k50k-100kIncomeinU.S.dollars100kandabove24Description:Asof2023,60percentofadultsintheUnitedStateswithanannualincomeabove100thousandU.S.dollarsusedappstotrackormanagetheirhealth.Ontheotherhand,fewerthanathirdofrespondentsearningbelow50thousandU.S.dollarsinayearreportedusinghealthapps.Ahealthappforhealthtrackingisatoolfortrackingprogressandkeepingtrackofstatisticsrelatedtohealthyliving,whichallowsdatacompilingintoameaningfulpictureoftheoverallstateofhealthofaperson.ReadmoreNote(s):UnitedStates;January23to25,2023;2,201respondents;18yearsandolderSource(s):MorningConsultDistributionoflevelofconcernregardinghealthinformationprivacyonappsintheUnitedStatesin2023ConcernsregardinghealthinformationprivacyonappsintheU.S.2023Noopinion6%Notatallconcerned13%Veryconcerned24%Nottooconcerned25%Somewhatconcerned32%25Description:In2023,aroundaquarterofadultsintheUnitedStateswereveryconcernedabouttheprivacyoftheirhealthinformationonanapp,withafurther32percentsomewhatconcerned.Ontheotherhand,38percentofrespondentsoverallwerenotconcerned.ReadmoreNote(s):UnitedStates;January23to25,2023;2,201respondents;18yearsandolderSource(s):MorningConsultCHAPTER

04WearablesUseofwearablefitnessorwellnesstechnologiesintheUnitedStatesasof2023,bygenderUseofwearablefitnesstechnologiesintheU.S.2023,bygender40%35%34%35%30%25%20%15%10%5%0%WomenMen27Description:Asof2023,35percentofwomenand34percentofmenintheUnitedStatesusedandownedawearablefitnessorwellnessdevice(suchasaFitbit,Garmin,orsmartwatch)designedtotrackvitalslikebloodpressure,heartrate,sleeppatterns,andphysicalactivity.Wearabletechnologyreferstoanyelectronicdevicethatisdesignedtobewornontheuser'sbody.ReadmoreNote(s):UnitedStates;January23to25,2023;2,201respondents;18yearsandolderSource(s):MorningConsultUseofwearablefitnessorwellnesstechnologiesintheUnitedStatesasof2023,byageUseofwearablefitnesstechnologiesintheU.S.in2023,byage60%49%50%40%40%30%20%10%0%29%25%18-3435-4445-6465+28Description:Asof2023,almost50percentofadultsagedbetween35yearsand44yearsintheUnitedStatesreportedtheyusedandownedawearablefitnessorwellnessdevice(likeaFitbit,Garmin,orsmartwatch)designedtotrackvitalssuchasbloodpressure,heartrate,sleeppatterns,andphysicalactivity.Thelowestshareofuserswasfoundamongtheagegroupover65yearsofage.

ReadmoreNote(s):UnitedStates;January23to25,2023;2,201respondents;18yearsandolderSource(s):MorningConsultUseofwearablefitnessorwellnesstechnologiesintheUnitedStatesasof2023,byannualincomeUseofwearablefitnesstechnologiesintheU.S.in2023,byincome60%50%40%30%53%42%25%20%10%0%Under50k50k-100kAnnualincomeinU.Sdollars100kandabove29Description:Asof2023,53percentofadultsintheUnitedStatesearningannuallymorethan100thousandU.S.dollarsusedandownedawearablefitnessorwellnessdevice(likeaFitbit,Garmin,orsmartwatch)designedtotrackvitalssuchasbloodpressure,heartrate,sleeppatterns,andphysicalactivity.Ontheotherhand,aquarterofrespondentsearningunder50thousandU.S.dollarsusedawearabledevice.

ReadmoreNote(s):UnitedStates;January23to25,2023;2,201respondents;18yearsandolderSource(s):MorningConsultShareofrespondentswhoreportedthefollowingreasonsweretheirprimarymotivationforusingwearablefitnesstechnologyintheUnitedStatesasof2023PrimarymotivationforusingwearablesintheU.S.2023Shareofrespondents0%5%10%15%20%25%24%30%35%ItencouragesmetoachievemyfitnessgoalsIaminterestedintrackingmyhealthdataItencouragesmetolose/controlmyweightMydoctorencouragedmetobuyitanduseitItencouragesmetosleepbetterTotrackmymentalhealth31%13%6%5%5%Itencouragesmetoeatbetter4%4%Iuseitaspartofmyemployer-sponsoredwellnessprogramDon'tknow3%5%Other30Description:In2023,31percentofadultsintheUnitedStatesusedwearablefitnessorwellnesstechnologybecauseitencouragedthemtoachievetheirfitnessgoals.Anothercommonreasonforusingwearablefitnessdevicesistheabilitytotrackhealthdata.Lesspopularreasonsforusingwearablesweretoeatbetter,sleepbetter,andmentalhealthtracking.ReadmoreNote(s):UnitedStates;January23to25,2023;762respondents;18yearsandolder;AdultsthatownanduseawearablefitnessorwellnesstechnologySource(s):MorningConsultDistributionofperceivedeffectivenessofwearablehealthdevicesintheUnitedStatesin2023PerceivedeffectivenessofhealthwearablesintheU.S.in2023Veryineffective3%Somewhatineffective7%Doesnotknow/noopinion4%Veryeffective38%Somewhateffective48%31/statistics/1424343/perceived-effectiveness-of-health-wearables-in-the-usAsof2023,86percentofadultsintheUnitedStatesoverallconsideredthewearablefitnessorwellnessdevicetheyusetoeffectiveathelpingthemreachtheirgoals.Ontheotherhand,10percentofrespondentsfeltthedeviceswereineffective.

ReadmoreNote(s):UnitedStates;January23to25,2023;762respondents;18yearsandolder;RespondentswhouseawearablefitnessdeviceSource(s):MorningConsultDistributionofperceivedeffectivenessofwearablehealthdevicesintheUnitedStatesin2023,byagePerceivedeffectivenessofhealthwearablesintheU.S.2023,byageShareofrespondentsSomewhatineffective60%VeryeffectiveSomewhateffectiveVeryineffective80%Noopinion0%20%40%40%100%120%18-3435-4445-6465+47%48%8%2%

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5%32Description:Asof2023,theeffectivenessofhealthwearablesintheUnitedStateswasfoundtobegoodregardlessofage.Whiletheyoungestagegroupweremorelikelytoreportthewearablesasbeingveryeffective,theagegroup65yearsandoverhadanoverallshareof86percentofrespondentsreportingthedeviceswereeffectivetoanyextent.ReadmoreNote(s):UnitedStates;January23to25,2023;762respondents;18yearsandolder;RespondentswhousehealthwearabledevicesSource(s):MorningConsultCHAPTER

05mHealthandchronicpainPerceptionofeHealth/mHealthappsforchronicpainsufferersinEuropeasof2020EffectivenessofeHealth/mHealthappsforchronicpainsufferersinEurope2020YesNoDon'tknow60%52%50%54%46%40%40%39%40%30%20%10%0%37%34%32%31%25%21%21%20%7%TheseappsbenefityourhealthTheappsimproveyourrelationshipwithyourphysicianThedatafromtheappyousharewithyourphysicianwillimproveyourhealthoutcomesUsingappdatareduceyour

Yourphysicianencourageusevisitstodoctors

ofapps34Description:In2020,52percentofrespondentslivingwithchronicpaininEuropebelievedthatusingeHealth/mHealthappsimprovedtheirhealth,whileonlysevenpercentofrespondentsdisagreedwiththat.Furthermore,39percentreportedthattheuseofappswouldimprovethephysician-patientrelationship,ReadmoreNote(s):Europe;April2020toJune2020;1,789respondents;PeoplewithchronicpainSource(s):PainAllianceEuropeShareofreasonsforusinge-Healthorm-HealthamongchronicpainsufferersinEuropeasof2020Reasonsforchronicpainsuffersusinge-Healthandm-HealthinEuropein202025%21.82%20%15%10%8.48%7.58%Other5%0%3.64%2.73%2.58%Self-managementMonitormydailyactivitiesTherapyprescribedbymyphysicianPlanningmyvisittophysicianTherapiesIhavechosenmyself35Description:In2020,approximately22percentofpeoplelivingwithchronicpainsurveyedinEuropereportedself-managementastheirmainreasonforusingeHealthorm-Healthapps,whilenearlyninepercentsaidtheirmainreasonforusingthetechnologywastomonitortheirdailyacti