全球数据行业市场前景及投资研究报告-培训课件外文版2024.4机会和挑战

DIGITAL

&TRENDSData

for

success:

itsopportunities

and

challengesSpotlight

reportWorking

with

data:

big

rewards

vs.

big

challengesKey

questions

answered

inthisreport123How

important

isdata

whenitcomesto

success?What

are

thechallengesin

theareaofdata

security?How

hasdigitalization

transformedworkingwith

data?•

Onlysevenpercent

ofbusinesses

fullyutilizethe

dataavailabletothem.•43

percentregarded

Germany‘seconomy

asaverage

when

itcomestodigitalization.•

Cybercrime:

Approximately

two-thirdsofbusinessleadersestimated

the

risk

tobehigh.•

By

2025,

only13

percentofcompanies

will

notrely

ondata-driven

businessmodels.•

In2022,

the

totaldamages

amountedtoover

200

billioneurosinGermanyalone.••The

increasingamount

ofdata

hascomplicated

theanalysisanduseofdata.•

Alackofdatacompetenceisamong

thebiggestchallenges

forbusinesses.•

Themedianspendon

cybersecurityinthe

GSAregion

amounted

to65,000

U.S.dollars.Artificialintelligence

willrevolutionize

working

with

data.2How

importantisdatawhen

itcomes

to1success?Tapping

intothepower

ofthedataverseInterms

ofthedata

economy,

companies

basedinGermany

viewed

themselves

primarily

aslatecomers

tousingdata-driven

businessmodels(31

percent)

or

ashavingcompletely

missed

theirchancetouseone(21

percent).

Yet

compared

toone

yearago,thepercentage

of

companiesregarding

themselves

asfrontrunners

jumpedfrom

onetoninepercent.

Likewise,

theshareofcompanies

thatrated

themselves

asaverageincreased

to

23

percent.

These

developmentssuggest

thatGerman-owned

companies

havemadeprogress

inworking

withdata.Ingeneral,

where

does

yourcompany

stand

when

itcomes

to

data-driven

businessmodels?35%31%24%23%21%19%16%14%9%6%2%1%FrontrunnerAverageLatecomerMissedthechance

We

haven’t

dealtwithDo

not

know/notspecifiedthistopic20222023We

maximize

thepotential

ofthedata

availabletous...However,

companies

are

notmaking

fulluseofthe

dataavailableto

them.

Approximately

two-thirdsof

the

companies

surveyed

indicatedthatthey

useddataminimally

or

notatall.Onlysevenpercent

agreed

with

the

statement

thatthepotential

ofexisting

dataisbeing

utilizedtoitsfullest.CompletelyMakestrong

useMakeminimaluseNotat

all7%27%43%21%Do

notknow/notappl.2%3Notes:(1)

Germany;February20

to

March26,

2023;

602

respondents;

companies

in

Germanywith

at

least20

employees;

computer-assisted

telephone

interviews

(CATI);

(2)

Germany;

February

20

toMarch26,

2023;

602

respondents;

companies

inGermanywith

at

least20

employees;

computer-assisted

telephone

interviews

(CATI)Sources:

(1)

Bitkom;

ID:1387163;

(2)

Bitkom;ID:1387137How

importantisdatawhen

itcomes

to1success?Working

with

data

has

steadily

gained

significanceIn2023,

12percent

of

the

companies

surveyedinGermany

reported

thatdata-driven

businessmodels

havealready

contributed

exclusively

orvery

strongly

totheirbusinesssuccess.According

toestimates

of

the

companiessurveyed,

this

figure

isexpected

toincrease

to22

percent.How

strongly

havedata-driven

businessmodels

contributed

tobusinesssuccessin2023

and

how

strong

will

theircontributions

be

inthenexttwo

years?24%23%23%22%22%18%16%Likewise,

the

share

ofcompanies

thathad

nodata-driven

business

model

isexpected

todecrease

bynearly

half.Whereas15%13%approximately

one

quarterof

the

respondentsselected

thisoption

in2023,

thisshare

isprojected

to

decrease

to

13

percent

inthenexttwo

years.

Thesurvey

has

madeclear

thatforcompanies,

working

with

data

hasachievedgreat

significance.9%7%3%ExclusivelyVerystronglyRather

stronglyRather

littleVerylittleNo

data-drivenbusinessmodelCurrently

Inthenexttwoyears4Notes:Germany;

February20

toMarch26,

2023;

602

respondents;

companies

in

Germany

with

at

least20

employees;

computer-assisted

telephone

interviews

(CATI)Sources:

Bitkom;ID:1387177How

importantisdatawhen

itcomes

to1success?Data

competence

and

data

security

remain

the

biggest

challengesWhatcontinuingeducation

needs

haveyouobserved

in

thearea

of

digitalcompetence?However,

the

challenges

of

working

with

dataarediverse,

and

asshown

onpage3,

notall

companies

areabletomakethebest

ofthe

dataavailableto

them.

According

to

asurvey

aboutdigitalizationbytheGerman

Chamberof

Commerce

andIndustry(DIHK),furthertrainingon

adigital

mindset

was

the

biggest

needforcompanies.

Anunderstandingof

and

openness

toward

digitaltechnologies

was

the

prerequisite

forchanging

process

flows.

Atthe

same

time,

there

was

asignificantamountof

catchingup

todointhearea

of

working

with

digital

technologies

(see

page10).65%55%Working

with

digitaltechnologiesInadditionto

theoverall

comprehension

of

andapproachestodata,the

areas

ofdataprotection,

cybersecurity,

anddatacompetence

ranked

among

thebiggestchallenges.

Thislackofconfidence

or

know-how

among

staffcantranslateinto

arisk

forthe

company.

Whiledatamanagement

requires

anunderstandingof

the

analysis,evaluation,and

useof

data,ITsecurity

andthelegal

uncertainties

surrounding

data

protection

caninflatethealready

highrisk

of

cybercrime.Digitalmindset46%44%Dataprotection

andITsecurityDatacompetence5Notes:Germany;November

7to

December2,

2022;

4,073

respondents;

companiesSources:

DIHK;

ID:1389871Whatarethechallenges

inthearea

of

datasecurity?2Businesses

are

becoming

increasingly

aware

of

cybercrimeInyourestimation,

towhatdegree

isyourcompany

atrisk

ofbecoming

the

victimofcybercrime/data

theft?Therisk

ofcompanies

becoming

victimsof

cyberattacks/datathefthasremained

high

or

very

high.In2023,

approximately

two-thirdsof

the

companies

surveyed

estimated

thattherisk

fortheircompany

was

high.

About18

percent

reported

thatthe

risk

ofbecoming

avictimof

cyberattacks

was

very

high.4%5%9%16%36%15%48%18%43%18%50%25%28%25%Over

the

course

oftime,

there

hasbeen

aclear

increase

inestimated

risk.

Whereas

in2011,

71

percent

of

those

surveyedassessed

theirrisk

to

below,

thisviewpoint

was

recently

sharedbyonly

32

percent.

Alongwith

companies,

publicinstitutionssuchasgovernment

agencies

and

universities

haveincreasinglybecome

thetarget

ofcyberattacks.71%67%66%Thereasons

fortheincrease

inrisk

are

diverse.

Dailylifehasshiftedmore

andmore

into

the

digitalsphere,

andsothe

amountof

data

availabletoexploit

hasincreased

atanexorbitant

rate.

Asaresult,there

havebeen

more

opportunities

forcybercriminals.Additionally,anincreasing

level

ofprofessionalism

amongoffenders

and

low

hurdlesforcybercriminals

toovercome

havebeen

observed.48%39%37%32%201120132015Low2017201920212023SomewhathighVeryhigh6Notes:Germany;2011

to

2023

(selected

years);509

respondents;

managersofcompanies

based

in

Germany;

telephone

survey;teleresearchSources:

EY;ID:760006Whatarethechallenges

inthearea

of

datasecurity?2ITsystemsremain

theprimary

targetNumberofregistered

ransomware

attacks

byAt53

percent,

attacksbycyberhackers

onITWhich

concrete

actionshavetaken

place?municipalityinGermany

up

to2021infrastructures

havecomprised

the

most

commonform

ofcyberattacks.

One-quarter

ofthecompaniesthathavebeen

affected

bycyberattacks

reported

adeliberate

disruptionor

paralysisoftheirbusinessactivityor

IT

systems.

Compared

to

theprevious

year,the

largest

increase

was

registered

byforms

ofattacksuchasransomware

and

phishing.Theshare

increasedto26

percent,

according

to

reports

bythosesurveyed.Attacks

onITsystemsbyhackers53%Saxony-Anhalt20Other

(especiallyphishing,ransomware)Deliberatedisruption/paralysis

of26%Mecklenburg-Vorpommern1725%businessactivityorITsystemsEavesdropping/Intercepting

with

regard

tofaxes,telephone

calls,

e-mailsHamburg1519%Withever-increasing

frequency,

municipalities

anduniversities

havealso

attractedtheattentionofcybercriminals

andhavebecome

the

victims

ofransomware

attacks.Inthisform

ofcybercrime,hackers

goaftercomputer

systems

inorder

toencryptdata

anddemand

ransom.

From

2015

to2021,

atleast20

publicinstitutionswere

attacked

and

extorted

usingransomware.Manipulationof

financialdataDatatheft

byownemployees18%Thuringia*Schleswig-HolsteinSaxony139%9%8%8ExtractinginformationfromemployeesattradefairsRecruitingemployeesviacompetitors,secret

services,

orsimilar7(1)

Germany;March2023;

509

respondents;

only

respondents

who

have

had

experience

with

cyberattacks;telephone

interviews/teleresearch;(2)

Germany;2015

to

2021;

according

tothe

source,not

allstatesprovided

specific

information

about

the

number

ofcyberattacks;

*Thuringia

has

only

been

gathering

data

about

ransomwaresince

20197Notes:Sources:

(1)

EY;ID:760303;

(2)

DieZeit;

ID:1247507Whatarethechallenges

inthearea

of

datasecurity?2Ariskofdamages

inthebillionsInthe

past12

months,inwhatways

hasyourcompany

incurred

damageinconnection

totheft,industrialespionage,

and/or

sabotage?Other5billionDamages

ineurosPatentlawviolationsFortheGerman

economy,

thetotaldamages

resultingfrom

theft,espionage,

andsabotageamounted

toover200

billioneuros

in2023.

Atover

30

billion

euros

each,reputational

damageamong

customers

andsuppliers,aswell

asthe

failureof

ITsystems

andproductionprocesses,

were

the

two

biggest

cost

factorsforcompanies

based

inGermany.

Cyberattacks

havethepotential

to

not

only

inflict

damages

inthe

billionsbutalsothreaten

entire

livelihoods.10.4

billionReputationaldamage,

negativemediareportsData-protectionmeasures12.4

billion2,4%35.3

billion5,0%17,1%6,0%7,4%Revenuelossesthroughcounterfeitproducts15.3

billion100%205.9

bn.FailureofITsystems

and/orproductionprocesses35

billion7,8%17,0%Extortion

withstolendata16.1

billionForexample,

inadditionto

theprivatesector,

theconsequences

forthe

publicdomain

and

universitiesareequally

severe

(see

previous

page)

when

entirepublicadministrationscanbebroughttoastandstillandsensitive

data

canbestolen

andencrypted.10,4%14,5%Lossesfrom

the

eliminationofcompetitiveadvantages21.5

billion12,2%Costsoflegal

disputes29.8

billionCostsfor

inquiriesandalternativemeasures25.2

billion8Notes:Germany;

CW16

toCW23

2023;

1,002

respondents;

companies

with

ten

ormoreemployees

that

have

been

affected

by

data

theft,

industrial

espionage,

orsabotage

in

the

past12months;

computer-assisted

telephone

interviews

(CATI)Sources:

Bitkom;ID:444719Whatarethechallenges

inthearea

of

datasecurity?2Paying

out

to

protect

the

system:

the

increasing

cost

ofIT

securityInvestments

insafety

precautions

in

thearea

ofITsecurityin2023Medianspend

for

webandAPIsecuritytools

in2022

(inU.S.dollars)More

andmore,

governmental

and

publicinstitutions,companies,

and

individualshavebeen

protecting

themselves

againstcyberattacks.

According

to

asurvey

of

ITbusinessleaders,

the

median

spending

forwebapplicationsandAPI

security

controls

andtoolsinthe

GSAregion

was

65,000

U.S.dollars.

Thebulkofcompanies

thatinvested

inITsecuritydidsowithafirewall

or

VPN

access

or

withantiviralsoftware.Firewalls/VPNaccessAntiviralsoftware95%69.30065.000

64.90093%54.03050.000LimiteduseofUSBports

orsimilar78%48.150Introductionofmulti-factorauthentication69%Penetrationtests62%22.990Asidefrominvestments

insecurity

tools,

manywere

additionallyinsured

againstdigital

risks.According

toEYin

2023,

46

percent

ofmanagers

incompanies

based

inGermanyreported

thatthey

took

outaninsurancepolicyagainstcyberthreats.Systemspreventing/detectingintrusion59%56%Zero-trustenvironmentsCloudsecurityJapanAustralia

&NewZealandU.S.Scandinavia54%GSAUnited

Kingdom

&IrelandSpainHighstandardsforITsecurity52%9Notes:(1)

Germany;March2023;

509

respondents;

managersofcompanies

based

in

Germany;

telephone

survey/teleresearch;(2)

Worldwide;

September

2022;

1,419

respondents;

ITdecision-makers;

online

survey;total

includeslicenses,

subscriptions,

use,

and

support

costs;Sapio

Research;

median

given

in

U.S.

dollars;GSAis

the

regional

acronymforthe

German-speaking

countries:

Germany,Switzerland,

and

Austria.Sources:

(1)

EY;ID:186758;

(2)

Fastly;

ID:1383312How

hasdigitalizationtransformedworking

withdata?3Whenitcomes

todigitalization,

Germany

lags

behindBy

worldwide

comparison,

where

doyou

see

Germany‘s

economy

when

itcomes

todigitalization?By

global

comparison,

Germany

rankedaverage

when

itcametodigitalization,asrevealed

byvariousdigitalrankings.Germany‘s

economy

alsoshared

this

assessment:

43

percentof

the

companies

surveyed

thought

Germany

to

beaverage

interms

of

digitalization.25

percent

(ofrespondents)

placedGermany

behind,and23

percent

considered

Germany

aworld

leader

or

inthe

leading

group.2%3%WorldleaderDo

notknow/N.A.7%Outofthe

running20%Inthe

leadinggroupNot

only

hasdigitalizationbeen

making

sluggishprogress

inthe

economy,

but

with

the

government

and

publicinstitutions,there

hasalsobeen

agreat

needtotakeaction.Inadditionto

theaforementioned

challenges

of

data

security,the

constantly

growing

amount

ofdatahasalsopresented

asizeable

challenge

fortheanalysisanduseofdata.25%Among

the

stragglers43%Average10

Notes:Germany;Marchto

April

2023;

602

respondents;

companies

with

20

and

more

employees;

computer-assisted

telephone

interviews

(CATI)Sources:

Bitkom;ID:1284691How

hasdigitalizationtransformedworking

withdata?3Intherace

toward

data

security,

legal

uncertainties

slow

progressWhen

itcomes

to

datausage,whatchallenges

haveyou

observed

inyourcompany?Over

the

course

ofdigitalization,anincreasing

volumeof

data

hasbeen

collected,

andits

usehasbeen

adecisive

factorincreating

new

businessmodels,

fasterprocesses,

andoverall

businesssuccess

(see

page4).However,

there

existsaseries

of

hurdlesthathavecomplicated

theuseofdata.According

toasurvey

bytheGerman

ChamberofCommerce

andIndustry(DIHK),legal

uncertaintiesconstituted

the

biggest

challenge

forcompanies

whenitcame

to

datausage.

Atthe

same

time,

concernsaboutdata

protection

were

among

themostcommonly

cited

uncertainties.42%Lackofknowhow35%CostsAdditionalchallenges

were

of

atechnical

nature,suchasthelackof

consistent

standards,which

complicatedthe

exchange

of

data

among

different

parties.Likewise,

insufficientdata

competencies

amonginternal

employees

andthe

lackofdataquality

alsoposed

common

barriers

to

datausage.13%Lack

ofaccesstothird-partydata53%Legal

uncertainty49%Technical

barriers41%Poordataquality11

Notes:Germany;November

7to

December2,

2022;

4,073

respondents;

companiesSources:

DIHK;

ID:1386941How

hasdigitalizationtransformedworking

withdata?3Ahelp

orahindrance?

The

potentialrole

ofAIinworking

with

dataDoyou

believe

thatapplicationswithAI(suchasThisquestion

of

artificialintelligence

hasbeendiscussed

farand

wide

inthe

public

sphere,

andnew

technologies

suchas

ChatGPT

havesparkedthe

debate.

Inasurvey

from

2023,

anestimated22

percent

oftheworking

population

reportedthatthey

viewed

AIapplicationsashelpfulineveryday

work,

whereas

24

percent

consideredAIto

beahindranceand

25

percent

sawbothadvantagesand

disadvantages.

These

surveyresults

highlight

the

general

uncertainty

aboutAIandthe

rangeof

opinionsaboutitsfutureuse.ChatGPT)

are

more

likely

to

help

or

hinderyourwork?ClearlyhelpSomewhathelpSomewhathinderClearlyhinder50/5010%Isee

advantagesanddisadvantages12%12%12%25%When

itcomes

to

working

with

data,

artificialintelligence

hasalready

been

widely

used:

AI

hasbeen

providing

assistance

inthe

areas

ofmedicine,

industry,and

science

byanalyzinglarge

amountsof

data

andthus

expeditingprocesses.Neither16%Idonot

know12%12

Notes:Germany;

February11

toMay

11,

2023;

5,100

respondents;

working

populationSources:

Civey;

ID:1388399How

hasdigitalizationtransformedworking

withdata?3Digitaltechnology

and

itslimitsArtificialintelligence

isonly

asgood

asthedatawith

which

itis

trained.Oftentimes,

there

havebeen

complaintsaboutinsufficient

or

inadequatedata

quality,and

for

thesereasons,

decisions

havebeen

made

against

AIapplications.Anadditionalrisk

regarding

theuseof

AIhasbeen

foundinthelackoftransparency

ofdecisions

generated

or

made

byAI.Negative

examples,suchastheusageofAIingrantingcredit

or

inapplicationprocesses,

whichhavereproduced

or

even

strengthened

forms

of

discrimination,haveincreasingly

raised

issues

abouttheethicsof

and

trustinAIapplications.Atthesame

time,theenergy

expenditurefromdigitaltechnologies

suchasChatGPT

hascontinued

toincrease.

Overall,

digitalizationrequiresenormous

amountsof

energy

from

digitaldevices:

sending

e-mails,

savingdata,and

soon.

Inorder

toachieve

allthis,more

and

more

computingcenters

havebeen

built,

allof

which

haveanextremely

high

energydemand.

From

just2010

to2020,

thenumber

ofcomputing

centers

intheprivateandpublic

spheres

doubledinGermany.13Sources:Outlook123Whatare

thechallengesintheareaofdata

security?How

hasdigitalization

transformedworkingwith

data?How

important

isdata

whenitcomesto