全球生产力软件行业市场前景及投资研究报告-培训课件外文版2024.4新质生产力金蝶

INDUSTRIES

&

MARKETSProductivity

Software:

marketdata

&

analysisMarket

Insights

reportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Productivity

Software

market

ispartof

the

Softwaremarket.10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:SoftwareGoto

Software

market3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor1516MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

MarketBrandshare10134CHAPTER

1OverviewThe

Productivity

Software

market

is

a

fast

growing

marketOverview:

SummarySummaryTheProductivity

Software

segment

hasbeen

growing

atastablerateover

thelastcouple

ofyears.

Thissteady

rise

innumbersis

predominantly

driven

bytheintroduction

of

fasterand

more

efficient

software

programs

and

tools

created

byvarious

software

providers.

Theincreased

useofsmartphones

and

applicationshasalsobeen

acontributingfactorto

thesegment’s

growth.from

thedecision

madebyvarious

companies

toshiftfrom

on-premises

softwaretocloud-based

software

inaneffort

to

reduce

operating

costs

and

increaseflexibility.Additionally,companies

are

increasingly

recognizing

theimportance

of

retainingemployees,

and

are

therefore

providing

themwith

effective

tools

thathelpthembemore

productive.

Compared

toother

productivitysoftware,

the

popularity

ofcollaboration

software

grew

immensely

duringthepandemic.

Thiscanbeattributedto

theincreased

useof

thistypeof

software

asemployees

started

towork

fromhome,

andbothschools

anduniversities

began

offering

classes

online.Despite

theshort-term

effects

ofthecurrent

economic

crisis,which

hasforcedmany

companies

to

reduce

theirITbudget,thissegment

isprojected

to

continuegrowing

inastablemannerinthecoming

years.

Itisalsoexpected

to

benefit6Sources:Market

Insights

2023Productivity

Software

is

an

important

part

of

the

Software

marketOverview:

Market

DefinitionDefinition:asgraphicdesign,videoediting,3D

modeling,

musiccomposition,

andphotoediting.Construction

andDesign

Software

refers

tosoftware

applicationsintheareas

suchasComputer-Aided

Design

(CAD),Manufacturing(CAM),and

ProductLifecycle

Management

(PLM).TheProductivity

Software

market

covers

software

applicationsthataredesignedtosupportindividualsand

organizations

inincreasing

theirefficiency

andeffectiveness

incarrying

outtheirtasks.

Thismarket

includesapplicationsrangingfrom

common

office

software

tocomplex

creative

software

applicationsthatareused

forbothpersonal

and

business

purposes.

ProductsintheProductivitySoftware

market

canbeobtained

intwo

ways:

as

on-premises

software

thatissold

viaatransactional

license

or

asubscription

and

ascloud-based

software(software

asaservice/SaaS)

thatis

most

frequently

sold

asasubscription.AdditionalInformation:TheProductivity

Software

market

comprises

revenue

and

revenue

growth

as

thekey

performance

indicators.

Onlyrevenues

thataregenerated

byprimaryvendors

atthemanufacturer

pricelevel

either

directly

or

throughdistributionchannels(excludingvalue-added

tax)are

included,andrevenues

generated

byresellers

areexcluded.

Revenues

are

generated

through

bothonlineandofflinesales

channelsandincludespending

byconsumers

(B2C),enterprises

(B2B)

aswell

as

governments

(B2G).

Detailed

definitionsofeach

market

canbefoundontherespective

pagewhere

themarket

dataisdisplayed.Structure:TheProductivity

Software

market

containsfivemarkets

thatarebased

on

thefunctionalityofthesoftware.

AdministrativeSoftware

refers

tosoftwareapplicationsthatareused

to

manage

variousadministrative

tasksandprocesseswithin

anorganization.

Collaboration

Software

refers

to

software

applicationsthatare

usedtofacilitatecommunication

and

collaboration

among

teams

andindividualswithinanorganization.

OfficeSoftware

refers

to

software

applicationsthatare

usedforproductivity

andwork-related

tasksinanoffice

environment.Creative

Software

refers

to

software

applicationsdesigned

to

support

taskssuchKey

players

inthis

market

includeMicrosoft,

Zoom,

Adobe,SAP,and

DassaultSystems.7Sources:Market

Insights

2023Productivity

Software

accounted

for

11.79%

of

the

Software

market

revenuein2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheProductivitySoftware

market

is

projected

toreach

US$76.13bn

in2023.Thismarket

includes:Thismarket

excludes:OfficeSoftware

dominates

the

market

with

aprojected

market

volume

ofUS$27.80bn

in2023.•AdministrativeSoftware•Collaboration

Software•OfficeSoftware•Operating

SystemSoftware•Free-of-Charge

Software•CustomapplicationsRevenue

isexpected

toshow

anannualgrowth

rate(CAGR2023-2028)

of

2.95%,resulting

inamarket

volume

of

US$88.05bn

by2028.Inglobalcomparison,

most

revenue

will

begenerated

intheUnitedStates(US$39,130.00m

in2023).•Creative

Software•Construction

&Design

Software8Sources:Market

Insights

2023CHAPTER

2Market

NumbersProductivity

Software

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.4%from

2016

to

2028Market

Size:

Globalrevenue

forecast

inbillionUS$88.086.310.3+4.4%(1)84.110.181.79.879.19.510.411.676.19.171.98.569.28.111.616.265.07.511.315.762.97.411.115.360.57.18.510.814.810.556.36.78.09.916.616.152.69.58.98.86.214.214.613.414.113.013.47.612.412.312.311.016.012.010.415.715.430.211.39.615.110.69.033.431.332.327.829.023.424.125.326.122.520.819.22016201720182019202020212022202320242025202620272028OfficeSoftwareCollaboration

SoftwareAdministrativeSoftwareConstruction

andDesign

SoftwareCreative

Software10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

41.4

billion,

Americas

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+2.3%(1)47.441.4+4.3%(1)+5.9%(1)21.016.316.711.8+2.4%(1)+5.4%(1)0.91.21.51.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

37.0

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+2.2%(1)42.137.0+8.7%(1)+5.7%(1)+2.2%(1)+2.0%(1)5.94.93.63.53.33.72.73.02022202820222028202220282022202820222028United

StatesChinaUnited

KingdomGermanyJapan12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In

2022,

Microsoft

had

the

highest

share

in

Productivity

SoftwareFurtherMarket

AnalysisBrand

share

in

202213Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsect