全球啤酒市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSBeer:

market

data

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor3031MarketDefinitionKeyTakeawaysMarket

NumbersRevenue9121518212425262728AverageRevenue

per

CapitaAverageVolumeper

CapitaVolumePriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplitOut-of-HomeRevenueShareOut-of-HomeVolumeShare2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewCraft

Beer

and

non-alcoholic

beers

are

trends

in

the

Beer

marketOverview:

SummarySummaryTheBeer

market

inWorldwide

hasbeen

experiencing

significantgrowth

inrecentyears.

Withanincreasing

number

ofconsumers

seeking

outnew

and

uniqueflavors,

aswell

asagrowing

interest

incraftbeer,

themarket

hasseen

asurge

indemand.

Additionally,

changing

lifestyles

and

social

trendshavealsocontributedtothe

growth

of

the

Beer

marketandwellness

becoming

apriority

formanyconsumers,

there

hasbeen

ashifttowards

lighterandhealthier

beverage

options.

Thishascreated

ademandforbeers

with

lower

alcohol

content

or

no

alcohol

atall,which

hasbeen

met

bybreweries

introducing

new

productstocatertothisgrowing

segment.Inadditionto

global

trends,there

arealsolocal

special

circumstances

thatimpactthe

Beer

market.

For

example,

culturalandsocial

norms

playasignificantrole

inshapingconsumer

preferences

andconsumption

patterns.

Insome

countries,beer

isdeeply

ingrainedinthe

local

cultureand

isoften

consumed

aspartofsocial

gatheringsor

celebrations.

Thisculturalsignificancehasadirect

impactonthe

demand

forbeer

inthese

regions.

Moreover,

the

regulatory

environment

alsoplaysacrucial

role

inshapingthe

Beer

market.

Different

countries

havevaryingregulations

and

restrictions

when

itcomes

to

theproduction,distribution,andsaleof

alcohol.

These

regulationscanimpact

the

availabilityandaccessibility

ofbeer,

aswell

asinfluenceconsumer

behavior

andpreferences.Customers

areincreasingly

looking

for

varietyandquality

when

itcomes

to

theirbeer

choices.

Craft

beer,

inparticular,hasgained

popularityasconsumersappreciate

the

unique

flavors

and

craftsmanship

thatgoes

intoeach

batch.Thishasled

to

arise

inthenumberofcraft

breweries

and

agreater

emphasis

onsmall-batch

production.Oneofthekey

trendsinthe

Beer

market

inWorldwide

istherise

ofcraftbeer.Craftbreweries

havebeen

poppingupallover

thecountry,offering

consumers

awide

rangeof

optionswhen

it

comes

tobeer

styles

and

flavors.

Thistrendhasbeen

driven

byadesire

formore

artisanalandlocally-produced

products,aswellasagrowing

interest

insupporting

small

businesses.

Anothertrend

inthe

marketistheincreasing

popularity

of

low-alcohol

andnon-alcoholic

beers.

With

health5Sources:Market

Insights

2023Beer

is

one

of

the

most

popular

alcoholic

drinksOverview:

Market

DefinitionMarket

definitionTheBeer

segment

includesfermented

alcoholic

beverages

basedon

malt.Non-alcoholic

beers

arealsocovered.TheeCommerce

sales

includethesaleof

physicalgoodsviadigitalchannels.Different

prices

areconsidered

forat-home

and

out-of-home

consumption.

Theprice

perunitrefers

tolitersasabase

unit,

and

theaverage

price

isacombination

oftheat-home

andout-of-home

prices,

which

includesallsales

andconsumption

taxes.

Percapitafiguresrefer

to

thewhole

population.TheBeer

segment

isdivided

into

2subsegments:Alcoholic

Beer

(minimumalcohol

content:

0.5%

ABV)Non-Alcoholic

Beer

(maximumalcohol

content:

0.5%

ABV)Globally,Anheuser-Busch

InBev,

Heineken,

China

Resources

Snow

Breweries,Carlsberg,

Asahi,and

Molson

Coors

areregarded

asthe

most

importantcompanies

inthissector

byvolume.Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perunit(perliter),

aswell

assaleschannels.Additionally,

itcovers

sales(at-home

sales,out-of-home

sales,

and

eCommercesales)

toprivateendcustomers

(B2C).Theat-home

market

encompasses

salesviasupermarkets,

hypermarkets,convenience

stores,

andsimilarchannels.Theout-of-home

market

encompasses

salestohotels,

restaurants,cateringcompanies,

cafés,bars,andsimilarhospitality

service

establishments.6Sources:Market

Insights

2023Beer

accounted

for

38.18%

of

the

Alcoholic

Drinks

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheBeer

market

amountstoUS$610.00bn

in2023.

Themarket

isexpected

togrow

annuallyby5.44%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$125.60bn

in2023).•Beer

ofall

sorts(Lager,

Pilsener,

Ale•Wineetc.)Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$79.42

aregenerated

in

2023.•Spirits•Beer

Mix

DrinksBy

2027,

52%

ofspendingand33%

ofvolume

consumption

intheBeer

market

willbeattributabletoout-of-home

consumption

(e.g.,inbarsand

restaurants).•Non-alcoholic

BeerIntheBeer

market,

volume

isexpected

toamount

to

189.30bn

Lby2027.

Themarket

forBeer

market

isexpected

to

show

avolume

growth

of2.1%

in2024.Theaverage

volume

perperson

intheBeer

market

is

expected

toamountto22.67Lin2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersBeer

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

1.2%

from

2014

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$+1.2%(1)753.946.4716.843.3680.440.4646.213.7632.522.5638.925.4644.837.5616.219.4603.114.5610.034.7595.216.4559.725.7568.532.2533.023.1707.62027673.42026632.52014640.02025610.02018613.5607.32024588.62015578.82016596.82017575.42023534.0536.3509.92019202020212022Alcoholic

BeerNon-Alcoholic

Beer9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

198.7

billion,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+5.6%(1)+4.6%(1)261.0+7.5%(1)198.3238.0198.7190.3138.0+7.0%(1)+5.2%(1)37.426.619.314.92022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

121.4

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+3.8%(1)146.0+5.4%(1)145.3121.4111.5+9.0%(1)+7.6%(1)+7.6%(1)33.228.921.620.013.49.32022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Beer

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)

of

0.2%from2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$+0.2%(1)92.32.094.95.890.95.586.43.186.43.487.05.285.22.185.12.783.12.383.24.879.44.574.23.474.74.271.43.190.389.085.483.182.483.483.081.980.878.474.970.870.568.320142015201620172018201920202021202220232024202520262027Alcoholic

BeerNon-Alcoholic

Beer12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

362.9,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+4.0%(1)442.1362.9+4.9%(1)251.2+7.5%(1)233.7197.7162.5+3.9%(1)+4.6%(1)51.342.427.221.720222027202220272022

2027Americas202220272022Australia&Oceania2027EuropeAfricaAsia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

333.1,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+8.6%(1)475.3+4.9%(1)422.2+7.8%(1)346.2333.1315.2+7.3%(1)201.7238.0+3.6%(1)141.699.383.420222027202220272022202720222027Germany20222027ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Beer

volume

per

capita

are

estimated

to

decrease

from

2014

to

2027Market

Size:

GlobalVolume

percapita

forecast

inliter3027.126.826.526.125.825.725201510522.722.522.722.422.222.021.721.20.80.80.91.01.01.11.11.10.40.50.60.60.70.8020142015201620172018201920202021202220232024202520262027Non-Alcoholic

BeerAlcoholic

Beer15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Beer

volume

per

capita

in

2027Market

Size:

Regional

Comparison

(1/2)Volume

percapita

forecast

inliter64.061.263.660.663.160.170605040302010062.161.661.660.050.460.249.559.954.253.755.654.054.753.053.952.052.753.151.052.350.152.352.643.051.951.751.651.146.041.844.042.943.143.342.542.716.012.416.012.615.812.715.612.815.512.815.512.914.611.814.010.314.011.713.810.913.911.214.111.414.211.514.411.720142015201620172018201920202021202220232024202520262027AfricaAsiaAustralia&OceaniaEuropeAmericas16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

79.3,

Germanyis

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

forecast

inliter110101.0100.099.198.297.595.4100908070605091.787.586.170.585.786.684.783.869.656.174.871.574.970.879.368.477.966.277.666.677.267.475.968.870.765.569.958.570.260.870.563.168.658.453.137.652.134.740.929.840.029.639.129.438.230.338.229.237.429.035.830.436.228.540

32.633.230.832.231.832.431.53031.229.428.72010020142015201620172018201920202021202220232024202520262027ChinaFranceUnitedKingdomUnited

StatesGermany17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Beer

volume

are

estimated

to

decrease

at

a

CAGR(1)

of

-0.1%

from2014

to

2027Market

Size:

GlobalVolume

forecast

inbillionliters-0.1%(1)196.15.8192.73.1193.33.5193.44.0193.34.6194.05.2189.39.0185.58.6181.78.2175.05.7175.56.1177.97.9174.27.5168.47.1189.62014189.82015189.42016188.82017188.82018190.2180.32027176.92026173.52025169.3169.4166.72023170.12024161.32019202020212022Alcoholic

BeerNon-Alcoholic

Beer18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

62.2,

Asia

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionliters+1.7%(1)+2.0%(1)67.662.2+3.2%(1)57.752.245.839.1+4.1%(1)16.313.3+1.9%(1)1.71.92022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

41.8,

China

is

the

biggest

market

among

selected

countries

in2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionliters+1.0%(1)43.941.8+1.2%(1)24.322.9+1.8%(1)+5.1%(1)+3.6%(1)7.36.74.63.62.72.32022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Beer

price

per

unit

are

estimated

to

increasefrom2014

to

2027Market

Size:

GlobalPrice

perliterforecast

inUS$5.55.23.95.03.84.93.74.85.04.54.03.53.02.52.01.51.00.50.04.63.54.53.34.43.34.33.24.33.24.33.24.23.14.13.14.23.24.03.03.620142015201620172018201920202021202220232024202520262027Alcoholic

BeerNon-Alcoholic

Beer21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Beer

price

per

unit

in

2027Market

Size:

Regional

Comparison

(1/2)Price

perliterforecast

inUS$1110.29.99.64.31098765432109.39.08.78.43.67.87.47.57.47.23.56.96.73.63.83.64.03.73.83.54.53.83.32.93.83.22.94.44.13.83.13.83.23.63.04.33.54.23.44.03.33.13.03.02.93.02.93.13.12.92.42.82.82.22.32.22.12.12.22.12.02.02.02.01.91.820142015201620172018201920202021202220232024202520262027AfricaAsiaEuropeAmericasAustralia&Oceania22

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

price

per

unit

of

6.1,

the

United

Kingdom

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perliterforecast

inUS$87.36.07.17.04.36.86.6765432106.44.46.46.15.84.83.85.64.55.74.75.64.95.64.65.44.65.34.75.44.55.14.35.14.34.94.04.94.13.82.93.73.03.72.93.63.23.52.83.52.73.93.23.32.83.32.73.43.13.23.03.02.93.33.22.92.82.82.72.72.72.62.620142015201620172018201920202021202220232024202520262027ChinaGermanyFranceUnitedKingdomUnited

States23

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In

2022,

Snow

had

the

highest

share

in

BeerFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Inthe

Beer

market,

Online

Revenue

share

reached

3.0%

in

2022FurtherMarket

AnalysisBeerOnline

revenue

share100.0%100.0%100.0%1.0%100.0%2.0%100.0%3.0%100.0%3.0%100.0%3.0%100.0%3.0%100.0%3.0%100.0%3.0%100.0%3.0%1.0%1.0%99.0%99.0%99.0%98.0%97.0%97.0%97.0%97.0%97.0%97.0%97.0%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights

2023Inthe

Beer

market,

Online

Mobile

Share

reached38%

in

2022.FurtherMarket

AnalysisOnline

Mobileand

DesktopRevenueShare100.0%100.0%100.0%100.0%34.0%100.0%32.0%100.0%38.0%100.0%44.0%100.0%50.0%100.0%56.0%100.0%57.0%100.0%59.0%39.0%38.0%42.0%68.0%202166.0%202061.0%201862.0%201962.0%202258.0%201756.0%50.0%202444.0%202543.0%202641.0%20272023Desktop

Revenue

ShareMobile

Revenue

Share26Sources:Market

Insights

2023Inthe

Beer

market,

Out-of-Home

Revenue

share

reached

47.0%

in

2022FurtherMarket

AnalysisOut-of-Home

RevenueShare100.0%54.0%100.0%54.0%100.0%100.0%54.0%100.0%54.0%100.0%54.0%100.0%46.0%100.0%45.0%100.0%47.0%100.0%47.0%100.0%48.0%100.0%49.0%100.0%50.0%100.0%52.0%54.0%54.0%202055.0%202153.0%202253.0%202352.0%202451.0%202550.0%202648.0%202746.0%201446.0%201546.0%201646.0%201746.0%201846.0%2019At-Home

Revenue

ShareOut-of-Home

Revenue

Share27Sources:Market

Insights

2023In