全球迷你车mini car市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSMini

Cars:

market

data

&analysisMarket

Insights

report2023Table

of

ContentsOverviewAppendixOverview56Recommended

studies&reportsAnalysisbycountry8687888994ClassprofileExecutive

summaryMini

Carsmarket

worldwideTechnicalSpecifications7Methodology8Country/territory

coverageProduct

overview

andauthors10AnalysisbyregionMarket

share141721Revenue

andunitsalesPricecomparisonAnalysisbymakeTop

makes2325In-depth

analysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

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Market

Insightscom/outlook/3CHAPTER

01Overview•

Market

definition•

Classprofile•

Executive

summary•

Passenger

Cars

market

worldwideThe

Mini

Carsmarket

is

an

essential

part

of

theMobility

Market

InsightOverview:

market

definitionInscopeOutof

scopeMarket

Definition•

Passenger

carsfrom

theMiniCars•

Motorcycles,

Buses

andTrucks•

ThePassenger

Cars

market

of

theMobility

Outlookmarketprovides

information

aboutpassenger

cars,

including

smallandlargecars,SUVs,

luxuryvehicles

andsportscars,amongothers.•

Allkey

figuresshown

represent

the

sales

ofnew

cars

inthebasicconfiguration

intherespective

year.

Used

vehicles

arenottaken

into

account,norisadaptedequipment

forthenew

cars

sold.

Theprices

andrevenues

shown

aswell

asthedistributionof

connectivity,

drivetypes,autonomy

levels,andaverage

CO2emissions

areaccordingly

based

onthebasicmodels.5About

3.0

million

Mini

Carswere

sold

worldwide(1)

in

2022Overview:

class

profileMiniCars

–

backgroundKeyFactsTheMiniCarsMarket

comprises

economical

passenger

carswith

anaverage

footprintof

around

3.35m²

(36ft²),anaverage

massofapproximately

1000kg

(2250lbs),

and

apassenger/cargo

volume

of

lessthan

2.4m³

(85

ft³).Despite

being

themarket

with

thelowest-pricedmodels,

MiniCars'

prices

arecomparable

to

those

ofsmall

cars.European

Car

market:

A(MiniCars)U.S.

Car

market:

Minicompact

CarsChineseCarmarket:

Category

AAlsoknown

as:City

Cars,MicrocarsExample

Models:Citroën

C2,Daihatsu

Sirion,

Fiat500,

FiatPanda,Hyundaii10,

KiaPicanto,Mini

Cooper,

NissanMicra,

Peugeot

107,

Renault

TwingoOriginatingduringthegreat

depression,

theneed

forsmaller

andmoreaffordablecars

led

tothe

creation

of

theMini

Carsmarket.

AfterWorldWarII,they

gainedpopularity

inEurope

asinexpensive

options.

However,aseconomic

prosperity

grew,

theywere

gradually

replaced

bylargermodels.

A

resurgence

occurred

inthe

late1980s

and

early

1990s

duetourbanizationandademand

forsmaller,

practical

citycars.

Manymanufacturers

entered

thismarket

byupdating

or

rebranding

existingmodels,

resulting

inaverage

prices

settlingaround

those

ofsmall

cars.US$39.5bnin2022-2.9%CAGR(2)

2017-2022Revenue3.0mcars

sold

in2022-4.1%CAGR(2)

2017-2022Unitsales6Notes:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Sources:In

2022,

2.3%

of

the

Passenger

Cars

revenue

was

realized

in

the

Mini

CarsmarketOverview:

executive

summaryExecutivesummaryPassengerCars(1)

revenue

worldwide(2)

in2022•

In2022,

unitsales

of

Passenger

Cars

exceeded

61.8

million,

andthemarketrealized

atotalrevenue

of

US$1745.3

billion.

We

forecast

the

compound

annualgrowth

rate(CAGR)of

the

revenue

from2015

to

2028

tobe

-0.6%.6%

4%2%1%1%6%6%•

Mini

Carsaccounted

for2.3%

of

the

worldwide

market

revenue

in2022.

Thisisa0%0.2%

surgecompared

tomarket

share

in2018.6%PassengerCars0%revenueUS$1.75tnin2022•

Thehighestrevenue

share

ofMini

Carssales

in2022

were

generated

inItaly(10.5%)

andIndia(8.3%).11%43%•

Thebest-performing

make

intheMini

Carsmarket

in2022

was

Fiat(revenue

ofUS$5.9

billion),followed

byToyota

(US$4.1

billion)andsmart

(US$3.9

billion).13%SUVsPickupTrucksMinivansSportsCarsExecutive

CarsMini

CarsLuxuryCarsFull-size

VansLarge

SUVsMedium

CarsLarge

CarsSmall

Cars7Mini

Cars

continue

to

fallglobally

with

a

CAGR(1)

of

0.8%Overview:

Mini

Carsmarket

worldwide

(1/2)MiniCars

revenues

worldwide(2)

inbillionUS$-0,8%(1)47,245,745,845,245,144,944,343,943,343,542,041,239,536,5201520162017201820192020202120222023202420252026202720288Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearThe

global

market

share

of

Mini

Cars

surged

from

2.0%

in

2018

to

2.3%

in

2022Overview:

Mini

Carsmarket

worldwide

(2/2)PassengerCars(1)

revenue

worldwide(2)

in2018PassengerCars(1)

revenue

worldwide(2)

in20222%2%PassengerCarsrevenuePassengerCarsrevenueUS$2.25tnin2018US$1.75tnin202298%98%OtherMini

CarsOtherMini

CarsNotes:(1)

DataonLuxury

Carsis

notavailable

forChina

(2)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsightMobility

MarketInsight

20239Sources:In2022,

passenger

cars

sold

in

Europe

produced

about

54gCO2/km

on

averageOverview:

technical

specifications

(1/4)PassengerCars

CO

emissions(1)

ingCO

/km

in2022221801501451391291001007775645449494230201520222028Australia&OceaniaAmericasAfricaAsiaEurope10

NotesSourcesMobility

MarketInsight

2023Of

all

the

passenger

cars

sold

in

2022,

about

95%

can

be

classified

as

beingconnectedOverview:

technical

specifications

(2/4)Passengercars

connectedcarsshare(1)

worldwide

in20222%5%39%98%95%61%201520222028Not

ConnectedConnected11

Notes:Sources:(1)

Calculations

forthe

connected

cars

sharebased

onbase

modelsMobility

MarketInsight

2023At

the

detriment

of

petrol

cars,

electric

passenger

cars

appear

to

be

gainingpopularity

as

the

people’s

favorite

in

2028Overview:

technical

specifications

(3/4)Passengercars

fuelor

drive-type

share(1)

worldwide

in20220%14%0%0%6%9%13%32%1%1%13%16%84%61%49%201520222028AlternativeDieselHybridElectricPetrol12

Notes:Sources:Calculations

forthe

fuel

ordrive-type

sharebased

onbase

modelsMobility

MarketInsight

2023Autonomous

1

is

expected

to

be

the

most

popular

autonomous

driving

level

in2028Overview:

technical

specifications

(4/4)Passengercars

autonomous

driving

level

share(1)

worldwide

in20220%3%10

%6%23

%45

%10

%46

%36

%67

%202256%20282015Autonomous

1Autonomous

2Autonomous

0Autonomous

313CHAPTER

02Analysis

by

region•

Market

share•

Revenue

andunitsales•

Price

comparisonWith

4.2%,

Europe

has

the

largest

market

share

of

Mini

CarsAnalysisbyregion:

market

share

(1/2)PassengerCars

revenue

sharein20220,7%2,6%4,2%95,8%Europe97,4%China99,3%UnitedStatesOtherMini

Cars15Sources:Mobility

MarketInsight

2023Mini

Cars

achieved

the

highest

revenue

and

sales

market

share

in

ItalyAnalysisbyregion:

market

share

(2/2)Market

shareof

MiniCars

byunitsales

in2022Market

shareof

MiniCars

byrevenue

in2022ItalyIndia89,5%91,7%10,5%8,3%7,2%6,1%5,8%5,4%4,8%4,7%4,5%4,1%ItalyDenmarkIndia78,6%85,9%21,4%14,1%DenmarkNetherlandsColombiaPortugalBrazil92,8%87,3%87,6%87,9%88,3%90,0%90,9%92,1%12,7%12,4%12,1%11,7%93,9%NetherlandsGermanyColombiaBrazil94,2%94,6%95,2%10,0%9,1%7,9%SouthKoreaGermanyJapan95,3%PortugalSouthKoreaJapan95,5%95,9%92,4%OtherClassesMini

Cars7,6%OtherClassesMini

Cars16Sources:Mobility

MarketInsight

%reportyearMini

Car

sales

in

the

U.S.

will

fall

with

a

CAGR(1)

of

4.2%

between2015

and

2028Analysisbyregion:

revenue

andunitsales

(1/4)MiniCars

revenues

inthe

UnitedStates

inbillionUS$7.9-4.2%(1)7.06.25.75.65.65.75.55.35.24.64.54.03.52015201620172018201920202021202220232024202520262027202817

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMini

Car

sales

in

Europe

will

decline

with

a

CAGR(1)

of

1.0%

between

2015

and2028Analysisbyregion:

revenue

andunitsales

(2/4)MiniCars

revenues

inEurope

inbillionUS$-1,0%(1)22,821,621,120,419,719,619,319,118,318,418,417,917,115,92015201620172018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Sales

in

the

Chinese

Mini

Cars

Market

will

grow

with

a

CAGR(1)

of

0.9%

between2015

to

2028Analysisbyregion:

revenue

andunitsales

(3/4)MiniCars

revenues

inChinainbillionUS$0.9%(1)19.419.118.818.118.117.817.817.417.317.416.316.115.315.02015201620172018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023In2022,

1.5

million

units

in

the

MiniCarsmarket

were

sold

in

ChinaAnalysisbyregion:

revenue

andunitsales

(4/4)MiniCars

unit

salesinmillion1.81.61.31.61.31.61.51.61.31.61.51.61.11.61.31.61.31.51.51.51.51.31.61.41.21.00.80.60.40.20.01.51.21.51.31.41.20.31.30.60.60.50.40.40.40.40.40.40.40.30.30.320152016201720182019202020212022202320242025202620272028United

StatesEuropeChina20Mobility

MarketInsight

%reportyearInthe

United

States,

Mini

Cars

cost

60.9%

less

than

an

average

carAnalysisbyregion:

price

comparisonAveragepassengercars

prices(1)

in2022-61%35,491-53%32,051-49%22,52215,01413,88011,384United

StatesEuropeChinaMarket

averageMini

Cars21

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023CHAPTER

03Analysis

by

make•

Top

makes•

In-depth

analysisNearly

all

of

the

revenue

was

generated

by

the

top

10

makes

in

the

Mini

Carsmarket

in

2022Analysisbymake:

topmakes

(1/2)Share(1)

ofthetop

10

makesintheMiniCars

market

in2022Top10

MiniCars

makesbyrevenue

in2022Revenu4%

3%UnitSalesinthousandAverage5%#Makeeinprice(2)

in

US$5%bnUS$20%123Fiat5.9392.1283.5235.714,947.8114,339.9816,573.337%Toyotasmart4.13.9MiniCarsrevenueUS$39.5bnin20228%456Chery3.42.62.5249.2206.0200.113,835.2412,815.2112,316.9114%RenaultSuzukiHyundai9%7892.01.51.3146.5105.2104.113,450.1714,418.3012,716.2712%13%VolkswagenChevroletFiatsmartCheryRenaultSuzukiHyundaiChevroletOthersOpel/Vauxhall101.167.515,641.99ToyotaVolkswagenOpel/Vauxhall23In2022,

Fiat

achieved

the

highest

revenue

in

the

Mini

CarsmarketAnalysisbymake:

topmakes

(2/2)Top10

MiniCars

makesbyprice(1),unitsales,andrevenue

in2022Sales1210864Opel/VauxhallsmartRenaultHyundaiToyotaFiatChery20ChevroletSuzuki12,000Volkswagen14,00002,0004,0006,0008,00010,00016,00018,00020,00022,00024,000PriceRevenue

in1billion

US$24

Notes:Sources:(1)

Estimated

manufacturer's

suggested

retailprice

forabase

modelMobility

MarketInsight

2023IN-DEPTH

ANALYSISFiatFiat

sold

over

0.7

million

cars

worldwide(1)

in

2022Fiat:overviewAboutFiatFiatisanItaliancarmake

foundedinTurin,Italy,in1899.

In2014,

FiatGroup:

FiatChrysler

Automobilesmerged

into

FiatChrysler

Automobiles.

Thebrandfocuses

on

theproduction

of

functional,innovativeandenergy-efficient

cars.

Theproduct

lineranges

from

miniaturecars

liketheirmost

popularmodel,

theFiat500,

over

small

cars

liketheFiatPanda

and

theFiatPunto

to

compact

and

middleclasses

as

well

asminivans,pickups,SUVsandtransporters.

Fiatmainlyfocuses

on

Europe

and

LatinAmerica,

but

recently

the

company

hasalsobeen

developing

itspresence

inAsiathrough

jointventures.Founded:1899Headquarters:

Turin,ItalyCEO:

Olivier

FrancoisMiniCars:

500,

PandaWebsite:/Being

futureorientated,

theFiat500

will

beafully

electric

car,thefirstforthebrand.In2021,

thecompany

wantstooffer

13

new

modelswith

either

ahybridor

electric

engine.

Furthermore,

incooperationwith

Waymo,

Fiatwantsto

deliver

autonomous

carswithin

thenextfew

years.

Thesystem

allowing

customers

to

connect

to

theirFiatonboard

or

viasmartphone

is

called

Mopar

Connect.

Thisconnectedservice

offers

safety,security

and

breakdown

assistance.US$13.1bn-6.6%in2022CAGR(2)

2017-2022Revenue0.7mcars

sold

in2022-8.6%CAGR(2)

2017-2022Unitsales26(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Fiat

will

decline

with

a

CAGR(1)

of

3.1%

between

2015and

2028Fiat:revenueFiat'spassengercarsrevenues

inbillionUS$-3%(1)19111910181117111681591591591591591471371371169887666666666620152016201720182019202020212022202320242025202620272028OthermarketsMini

Cars27

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Fiat’s

Mini

Cars

market

is

a

Star

marketFiat:growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%SmallCarsStars

–large

relative

market

shareinafast-growing

industry.SportsCarsMediumCarsMiniCarsDogs–low

relative

market

shareinaslow

growing

market.0%-5%SUVsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.Minivans-10%-15%-20%-25%Dogs0%Cash

Cows100%

110%10%20%30%40%50%60%70%80%90%OthermarketsMini

CarsRelativemarket

share

in202228

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023Inthe

United

States,

Mini

Cars

of

Fiat

are

31.2%

less

expensive

than

the

marketaverageFiat:price

comparisonAverageMiniCars

prices(1)

in2022-31%-21%20,96920,597-9%16,45916,25415,02814,432United

StatesEuropeMarket

averageChinaFiat29

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

Fiat

realized

44.6%

of

its

worldwide

revenuein

the

Mini

CarsmarketFiat:executive

summaryKeytakeawaysFiatPassenger

Cars(1)

revenue

worldwide

in2022•

Fiatisthelargest

make

intheMini

Carsmarket

with

a14.8%

revenue3%3%market

share.6%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$5.9

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$13.1

billionin2022.11%•

IntheMini

Carsmarket,

Fiat’srevenue

isexpected

to

fallfrom

US$8.3PassengerCarsrevenue45%billion

to

US$5.7

billion

between

2015

and2028.•

Compared

totheaverage

market

price

inthe

Mini

Carsmarket,

Fiatvehicles

are31.2%

more

expensive

intheUnited

States,which

is

themakes

biggest

market.US$13.1bnin2022•

Thelargest

market,

Mini

Cars,accounted

for

44.6%

of

Fiat'srevenue

in2022.32%•

Fiat’ssecond

largest

market

was

theMediumCarsmarket.

It

accountedfor31.7%

of

themakes

revenue

in2022.Mini

CarsMedium

CarsSUVsSportsCarsOtherSmall

Cars30

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISToyotaToyota

sold

over

6.9

million

cars

worldwide(1)

in

2022Toyota:

overviewKeyFactsAboutToyotaGroup:

ToyotaEstablished

in1937

andheadquartered

inToyota,Japan,Toyotastandsamong

theworld's

largest

carmanufacturers.

Offering

adiverse

range,from

thecompact

Yaris

torobust

pickupsliketheTacoma

and

Tundra,Toyota

caters

to

various

preferences.

Witharich

history

inmotorsports,

thebrandalsofeatures

sportscars.Founded:1937Headquarters:

Toyota,

JapanCEO:

AkioToyodaMiniCars:

Aygo,IqTheiconic

Prius,apioneer

inmass-produced

hybridmodels,holdsasignificant

placeinToyota's

lineup.

Committed

toquality,Toyota

introduced

theconcept

of

zero

manufacturingmistakes,

known

aspoka-yoke.

Pioneering

automated

drivingon

highways,Toyota

emphasizes

safety

technology.

TheirEnvironmental

Challenge2050

aimsforzero-emissionproduction

andproductsby2050,

achieved

throughwastereduction,

eco-friendly

models,

andsustainableproductionpractices.

Toyota

remains

attheforefront

of

fuelcelltechnology.Website:/US$194.8bn-2.5%in2022CAGR(2)

2017-2022Revenue6.9mcars

sold

in2022-3.2%CAGR(2)

2017-2022Unitsales32(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Toyota

will

decline

with

a

CAGR(1)

of

0.5%

between

2015and

2028Toyota:

revenueToyota's

passengercars

revenues

inbillionUS$-1%(1)2302192142212152172112152092102052102052082032021972021982001951981931951911691642245556655455555520152016201720182019202020212022202320242025202620272028OthermarketsMini

Cars33

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Toyota’s

MiniCarsmarket

is

a

Star

marketToyota:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%PickupTrucksStars

–large

relative

market

shareinafast-growing

industry.SUVsSportsCarsExecutiveCarsDogs–low

relative

market

shareinaslow

growing

market.0%MinivansMiniCars-5%MediumCarsSmallCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.LargeCars-10%-15%-20%-25%Dogs0%Cash

Cows100%

110%10%20%30%40%50%60%70%80%90%OthermarketsMini

CarsRelativemarket

share

in202234

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023Inthe

United

States,

Mini

Cars

of

Toyota

are

51.1%

less

expensive

than

themarket

averageToyota:

price

comparisonAverageMiniCars

prices(1)

in2022-51%32,353-46%-46%26,28725,93315,83614,11214,144United

StatesEuropeChinaMarket

averageToyota35

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,Toyota

realized

2.1%

of

its

worldwide

revenue

in

the

Mini

Cars

marketToyota:

executive

summaryKeytakeawaysToyota

PassengerCars(1)

revenue

worldwide

in2022•

Toyota

is

the

largest

makeintheMiniCarsmarket

witha10.3%

revenue4%market

share.4%5%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$4.1

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$194.8

billionin2022.8%35%•

IntheMini

Carsmarket,

Toyota’s

revenue

is

expected

tofallfromUS$5.5PassengerCarsbillion

to

US$4.6

billion

between

2015

and2028.revenue•

Compared

totheaverage

market

price

inthe

Mini

Carsmarket,

Toyotavehicles

are51.1%

more

expensive

intheUnited

States,which

is

themakes

biggest

market.US$194.8bnin202213%•

Thelargest

market,

SUVs,

accounted

for35.3%

ofToyota's

revenue

in2022.•

Toyota’s

second

largest

market

was

the

Medium

Carsmarket.

Itaccounted13%18%for17.5%

of

themakes

revenue

in2022.SUVsMedium

CarsPickupTrucksLarge

CarsSmall

CarsMinivansOtherExecutive

Cars36

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISsmartsmart

sold

over

0.2

million

cars

worldwide(1)

in

2022smart:

overviewAboutsmartKeyFactsSmart

isasub-brand

oftheGerman

Daimler

AGwhich

produces

onlyminiatureandsmall

cars.

Themakewas

foundedin1994

incollaborationof

Daimler

AGwith

thefounder

oftheSwisswatch

brandSwatch,NicolasG.Hayek.

Smart

isthefirstpan-European

carmake,

astheheadquarterisinBiel,

Switzerland,

the

production

takesplacein

Hambach,France,andthe

center

forresearch

anddevelopment

isbasedinGermany.

ThefirstSmart

carwas

introduced

in1997.

Theseries

production

started

in1998.Group:

Daimler

AGFounded:1994Headquarters:

Böblingen,

GermanyCEO:

KatrinAdtMiniCars:

Forfour,

FortwoWebsite:/Theproductlineincludesthesmart

fortwo

andthesmart

fortwoconvertible

astwo-seaters,

as

well

asthesmartforfour

asafour-seater.From

2020

on,thecompany

sells

smartsexclusively

with

electric

engines,which

madeSmart

one

ofthefirstcarmakes

to

completely

switch

toelectric

mobility.

Furthermore,

smarts

arewidely

used

cars

forthecar-sharingplatform

ShareNow.

Anotherfuture-orientated

concept

isthesmart

vision

EQ,anautonomously

drivingand

electric

smart,intended

tocollect

people

attheirdoorstep

and

takethemtotheirdesired

place.US$3.9bn12.1%in2022CAGR(2)

2017-2022Revenue0.2mcars

sold

in202214.9%CAGR(2)

2017-2022Unitsales38(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

smart

will

surge

with

a

CAGR(1)

of

5.0%

between

2015and

2028smart:

revenuesmart's

passengercarsrevenues

inbillionUS$+5%(1)40404040404040303020202020204444444332222220152016201720182019202020212022202320242025202620272028OthermarketsMini

Cars39

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023smart’s

Mini

Cars

marketis

a

Star

marketsmart:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.MiniCarsDogs–low

relative

market

shareinaslow

growing

market.0%-5%Cash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarkets