2024年全球旅游趋势（英）

FORWARDKEYS’DESTINATION

INSIGHTSGlobal

Trave

lTrends

2023FORWARDKEYS’DESTINATION

INSIGHTSGLOBAL

TRAVELTRENDS

2023ThedataincludedinthisdocumentisaccurateaccordingtoForwardKeys’marketresearchdatabaseasof26thSeptember2023.©ForwardKeys,2023.AllRightsReserved.ForewordForewordIn

2023,

many

destinations

and

travel

businesses

remainedfocused

on

recovery

post-COVID-19.

The

speed

of

thatrecovery

has

varied

by

region,

but

by

the

end

of

2024,

it

will

becomplete,

even

for

those

countries

that

lifted

travel

restrictionsmostrecently.This

brings

destinations

back

to

the

issues

they

weredealing

with

pre-pandemic.

Where

do

they

want

to

go

withtourism?

What

type

of

tourism?

For

what

purpose?

But

whilethe

questions

persist,

the

context

has

changed,

shapedby

geopolitical

events,

technological

advances

and

risingconcernsaboutsustainability.¨Growth

at

all

costs¨

is

no

longer

viable.

Destinations

and

travelbusinesses

need

tofocus

on

new

models

of

tourismwhich

aresocially,

economically

and

environmentally

responsible.

In

thiscontext,

access

to

accurate,

timely

and

granular

travel

data

isinvaluableto

success.As

the

industry

leader

in

comprehensive

global

air

travelintelligence,

ForwardKeys

is

pleased

to

share

this

report,

whichanalyses

the

evolving

patterns

of

global

tourism

and

changingtraveller

behaviours

that

are

emerging

through

2023.

We

hopeit

provides

valuable

insight

into

the

most

impactful

trendsaffectingdestinations,andtheopportunitiesavailable.As

the

travel

industry

prepares

for

a

year

marked

by

strongdemand,

the

key

question

is

how

effective

DMOs

and

industryprofessionals

will

be

in

attracting

the

appropriate

travellersegmentsto

meettheirobjectivesforsustainablegrowth.We

wish

you

a

successful

2024

—

whatever

shape

that

maytakeforyourbusinessoryourdestination.Olivier

PontiVicePresident–InsightsForwardKeys©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

TRAVEL

TRENDS

20233Table

ofcontentsGLOBALDESTINATIONRANKING5677Demand

diversifies

as

global

tourism

recoversCaribbean

destinations

in

post-recovery

growthAsia’s

race

for

recovery

hits

final

straightKEY

TRENDS:

OUTBOUND

TRAVEL

IS

CHANGING

IN

2023Destinationpreferences9101112Tourist

profileTravel

and

booking

behaviourEXPERT’SINSIGHTS14151617Reactivation

of

outbound

demand

varies

regionallyIntraregional

travel

leads

China

outbound

recoveryStrategic

data:

a

vital

tool

for

DMOs

pursuingsustainable

tourismMETHODOLOGY192021ABOUT

FORWARDKEYSDATA

APPENDIX©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

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20234Globaldestinationranking©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

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20235GlobaldestinationrankingDemanddiversifiesasglobaltourismrecoversAnalysis

of

international

tourist

arrivals

by

destinationcountry

in

2023,

including

forward

ticket

data

for

Q4,reveals

several

notable

trends

when

compared

to

theequivalent

figures

for

2019

and

reflects

the

continuedrecoveryofglobaltourismpost-COVID-19.Recoveryoftop-tierdestinations*byinternationaltouristarrivals,2023vs2019Ranking2023

vs2019Top-tier

Destinations*2023In

2022,

the

list

of

most

recovered

top-tier

destinationscompared

to

2019

was

dominated

by

the

Caribbean

andSouthern

Europe,

as

pent-up

travel

demand

for

“sun

andbeach”

destinations

boosted

international

tourist

arrivals.In

the

equivalent

rankings

for

2023,

more

diverse

travelpatterns

emerge.

While

the

Dominican

Republic

(1st),Mexico

(3rd)

and

Greece

(4th)

maintain

high

positions,the

mix

is

more

varied

overall,

with

Middle

East

andAfrica

(MEA)

particularly

well-represented

among

the

topperformers.12Dominican

RepublicColombiaMexico+14%+5%+5%+3%=0%-1%34Greece5SaudiArabiaPortugal6This

year

Colombia

ranks

second,

surpassing

2019levels

for

international

tourist

arrivals

(+5%),

returningto

a

growth

phase

and

considerably

outperforming

peerdestinations

in

South

America.

This

is

attributable

tothe

country’s

improving

reputation

for

tourist

safety,paired

with

relatively

high

affordability

and

substantialconnectivityimprovements.7ArgentinaUnitedArab

EmiratesTurkiye-3%8-7%9-9%1011121314151617181920Egypt-10%-11%-11%-15%-16%-18%-18%-19%-19%-21%-26%IndiaThe

recovery

of

international

tourism

to

the

UAEcontinues,

with

arrivals

approaching

pre-COVID-19

levels(-7%),

fuelled

in

part

by

increased

inbound

travel

fromboth

the

United

States

and

Russia.

The

country’s

excellentair

connectivity

with

China

is

also

an

important

factor,enabling

fast

reactivation

of

Chinese

inbound

travel

asrestrictionsinChinahavelifted.SpainIrelandFranceCanadaNeighbouring

Saudi

Arabia

exhibits

even

better

recovery,returning

to

pre-COVID-19

levels

for

international

touristarrivals

(=0%).

A

key

contributing

factor

here

is

the

2023Hajj

pilgrimage,

the

first

since

the

outbreak

of

the

COVID-19pandemic

where

an

attendance

cap

has

not

been

imposedby

the

Saudi

government,

as

well

as

religious

tourismrelated

to

Eid

celebrations.

The

effects

of

Saudi

Arabia’sefforts

to

increase

air

connectivity,

and

its

$800

billioninvestment

in

tourism

marketing

as

part

of

the

country’sVision

2030

economic

diversification

strategy

are

alsoevidentinthisrecovery.SwitzerlandUnited

KingdomItalyBrazilNetherlandsEuropeAmericasAsiaPacificMiddleEast&AfricaSource:ForwardKeysActualAir

Tickets*Includingdestinationswith>0.65%shareofworldwideinternationalarrivals.©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

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20236GlobaldestinationrankingCaribbeandestinationsinpost-recoverygrowthBestperformingdestinations*,2023vs2019The

destinations

that

have

seen

the

most

growth

ininternational

tourist

arrivals

when

compared

to

2019

areoverwhelmingly“sun

andbeach”

focusedlocations.Ranking20232023

vs2019Destination*Aa12Dominican

RepublicCosta

RicaAruba+14%+11%+11%+9%+9%+5%+5%+3%+3%=0%IntheCaribbeanSeaarea,apost-COVID-19successstoryhas

emerged

with

the

Dominican

Republic,

Costa

Rica,Aruba,

Jamaica,

Puerto

Rico,

Colombia,

Mexico

and

theBahamas

as

the

top

eight

global

performers.

The

primaryorigin

markets

fuelling

this

continued

growth

are

the

UnitedStates,

as

well

as

long-haul

markets,

reflecting

demandnot

only

for

island

destinations,

but

also

neighbouringcountries

offering

diverse

options

for

nature

and

culturaltourism.34Jamaica5Puerto

RicoColombiaMexico678BahamasGreece

exhibits

the

greatest

growth

among

destinationsin

Europe

over

2019

levels

(+3%),

placing

it

just

insidethe

top

ten

(9th),

while

Saudi

Arabia’s

(10th)

return

to

pre-COVID-19

international

tourist

figures

(=0%)

reflects

bothincreased

investment

and

its

unique

place

as

a

site

ofIslamicpilgrimage.9Greece10SaudiArabiaSource:ForwardKeysActualAir

Tickets*Includingdestinationswith>0.3%shareofworldwideinternationalarrivals.Europe

Americas

AsiaPacific

MiddleEast&AfricaAsia’s

race

forrecoveryhitsfinalstraightAPAC

destinations

saw

impressive

growth

over

2022

astravel

restrictionswere

leftbehind,butremainbehindpre-pandemic

volumes,

with

the

top

performers

Bangladesh(-1%),

Pakistan

(-5%)

and

India

(-11%)

benefitting

frompent-up

VFR

travel,

and

the

Maldives

(-12%),

Indonesia(-34%),

and

Japan

(-34%)

performing

best

in

terms

ofleisuretravel.Top

APAC

destinations*byinternationalarrivals;bestperformingin2023vs2019Sharedifference*,2023

vs

2019Diff.

with

regionalranking

in

2019DestinationAa1203004012Japan+1.8

p.p.+4.0

p.p.-0.2p.p.-7.2

p.p.0.0p.p.IndiaPost-COVID-19

challenges

in

the

region

includedconnectivity

bottlenecks,

high

fares

and

a

slow

reactivationof

major

regional

outbound

markets,

like

China.

This

hassubstantially

reconfigured

the

ranking

of

top

regionaldestinationscomparedto2019.ThailandChinaSouth

KoreaVietnamPhilippinesSingaporeAustraliaIndonesiaJapan

has

become

the

most

visited

regional

destination,up

from

second

in

2019,

while

China

dropped

from

firstto

fourth

place.

In

terms

of

the

share

of

total

APACinternational

arrivals,

India

made

significant

gains(4

percentage

points)

followed

by

the

Philippines

(1percentage

point)

and

Vietnam

(0.9

percentage

points).Overall,

the

outlook

is

positive,

with

the

recovery

ofall

APAC

markets

expected

to

continue

to

completionthrough2024.+0.9

p.p.+1.0

p.p.-0.3p.p.-0.4p.p.+0.4

p.p.Source:ForwardKeysActualAir

Tickets*Regionalsharedifferenceisexpressedinpercentagepoints(p.p.).©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

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20237Knowexactlywho’svisiting,whenandforhowlongDMOshaveevolved—anddestinationmarketingisnowonlyapartoftheequation.Balancingtheneedsoftouristsversuslocalsrequiresadetailedunderstandingoftheeconomic,socialandenvironmentalimpactofinboundtravel.WithForwardKeysyou’llgainaccessto

thecomprehensivedatayouneedto

understandtravellerbehaviouratagranularlevel—past,presentandfuture.LEARN

MOREForwardKeyssolutionsforDMOsArevolutionaryappforDMOs!Rapid,actionableinsightsviaadvancedanalyticsdashboards.Comprehensivedatavisualizationforeveryoneinyourorganization.Ourdata–yourway!StayaheadofindustrytrendsandboostROI—withno-codeaccessto

themostcomprehensive,granularandup-to-dateglobaltraveldataintheindustry.OurmostadvancedBIsolutionAfully-featuredreal-timeBIapplicationwithafocusondatasets—allowingyouto

navigateourdataandextractanypieceofinformationcontainedwithin.TransformthewayyouworkwithdataDataSmartsarecuratedandprocesseddatasets,enrichedwithadvanceddatascience—allowingyouto

answerkeybusinessquestionsacrossarangeofusecases.Getdirectaccessto

ourlibraryviaourConnectDaaSplatformandotherdeliverymethods.©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

TRAVEL

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20238Key

trends:Outboundtravelischangingin2023Analysis

of

detailed

ticketing

data

for

2023

reveals

a

numberof

insights

into

changing

outbound

travel

preferences

andbehaviours.

These

trends

underline

the

importance

of

accessto

accurate,

granular

data

in

empowering

tourism

operators

tomicro-segment

travellers

and

identify

emerging

opportunities

innichetravelsegments.©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

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TRAVEL

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20239KeytrendsDestinationpreferencesSafaritourismcreatesgrowthinAfricaUrbantourismisontheriseFor

the

last

two

years,

travellers

have

shown

a

clearpreference

for

“sunand

beach”

destinations,

as

pent-updemandwasrealisedpost-pandemic.In2023thepicture

has

changed.

Tourism

to

urban

destinationsis

on

the

rise

—

with

growth

of

52%

over

2022levels,significantly

outpacing

“sun

and

beach”

destinationswhichhaveseen26%growthoverthesameperiod.Half

of

the

top

30

destinations

in

Africa

areclose

to

or

above

2019

levels

—

with

manySub-Saharan

countries

such

as

Tanzania(+13%),

Cape

Verde

(+3%),

Rwanda(+1%),

and

Namibia

(+0%)

represented.Strong

demand

from

markets

includingthe

US,

Canada

and

the

European

Uniondemonstrates

the

appeal

of

the

regionand

the

attractiveness

of

safari

tourismdestinations.

The

development

of

long-haul

connectivity

has

been

fundamentaltoAfrica’ssuccess.

Seat

capacity

on

non-stop

flights

has

risen

compared

to

2019,bothfromtheEUandfromtheAmericas.Connectivitykeyto

SouthAmerica’s

recoveryRecovery

in

South

America

has

progressed

since2022

but

lags

behind

2019

figures

(-19%),

withhigh

airfares

and

limited

connectivity

both

limitingreactivation.

Seat

capacity

on

direct

internationalflights

remains

lower

than

in

2019

for

key

regionaldestinations

such

as

Brazil

(-12%),

Argentina

(-17%),Chile

(-13%)

and

Peru

(-22%).

Colombia’s

success—

among

the

top

global

performers

in

2023

—underlines

the

importance

of

connectivity.

Ambitiousexpansion

has

seen

seat

capacity

grow

well

beyond2019

levels

(+31%),

boosting

connectivity

withlong-haul

and

regional/US

markets.

With

Colombianow

competing

with

Caribbean

destinations

forleisure

travel,

regional

gateways

providing

inboundconnectivity

such

as

Panama,

São

Paulo

and

Bogotaarealsoseeinganuplift.Climatechangematterslong-termWhile

the

summer

of

2023

saw

extremetemperatures,

wildfires

and

floods

inthe

Northern

Hemisphere,

the

effectof

climate-change-driven

events

ontravel

has

so

far

been

limited.

Followingevents

like

theRhodeswildfires,

ticketingpatterns

returned

to

normal

levels

withina

month.

However,

long

term,

climatechange

is

expected

to

reshape

travelpreferences

significantly

as

predictedtemperature

rises

reduce

summerdemand

in

hotter

destinations

andincrease

the

attractiveness

of

traditionallycoolerregions.©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

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202310KeytrendsTourist

profileTravellersprefertosticktogetherEuropeisbackinbusinessWhile

remote

and

hybrid

working

has

reduceddemand

for

business

travel,

the

MICE

industryremains

a

strong

driver

for

this

segment.However,

compared

with

2019,

indexedperformance

figures

show

business

travelrecovery

has

trailed

that

of

leisure

travel

—except

in

Europe,

where

it

is

recovering

at

asimilar

pace

(-21%

business

vs

-22%

leisure).In

APAC

and

MEA

leisure

travel

recovery

isslightly

ahead,

with

a

difference

of

a

fewpercentage

points,

while

in

the

Americas

thegap

between

business

(-24%)

and

leisure

travel(-2%)remainssignificant.Shared

experiences

are

important

to

manytravellers,

as

illustrated

by

the

resilience

offamily

group

travel

—

three

to

five

passengerstravelling

together.

Benchmarked

against2019,

this

segment

has

recovered

the

fastestacross

all

regions,

especially

in

the

Americaswhere

it

has

already

surpassed

2019

levels.Althoughslower

torecover,coupletravelisthesecondmostresilientsegmentineveryregion,and

only

slightly

behind

family

group

travel

inAPAC

andtheAmericas.LuxurybeatseconomyworldwideThe

recovery

of

demand

for

luxury

experienceshasoutpacedregulartraveloptionsinAPAC

—which

can

be

partly

attributed

to

the

“revengetravel”

effect.

But

in

the

Americas

and

MEA,where

this

phase

has

passed,

the

recovery

ofdemand

for

premium

cabin

classes

continuesto

perform

better

than

for

economy

seats

—

anindication

that

even

during

widespread

cost-of-living

concerns,

high-income

consumersremainresilientto

pricingpressure.©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

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202311KeytrendsTravel

andbookingbehaviourLeadtimesbacktopre-pandemiclengthFlexibleworkdrivesoff-seasontravelTraditionally,

aside

from

climate,

travel

seasonalityis

most

closely

linked

to

work

or

school

calendars,leading

to

predictable

peaks

and

troughs.

However,with

the

increased

popularity

of

remote

or

hybridwork,

certain

demographics

have

the

freedom

totravel

year-round,

enabling

them

to

take

advantageof

lower

off-season

prices

and

less

crowdeddestinations.

In

2023,

the

segment

of

US

couples,for

instance,

shows

better

performance

in

Januaryto

May

and

September

to

December

than

in

thesummerseasonitself.Now

that

booking

behaviour

is

nolonger

conditioned

by

travel

restrictions,and

consumer

confidence

is

restored,booking

patterns

reflect

pre-pandemicbehaviourinEurope

andMEA,whereleadtimes

for

2023

are

on

par

with

2019.

InAPAC

and

the

Americas,

this

recoveryhas

been

muted

slightly

—

mostly

bypricing

pressure

—

with

average

leadtimes

in

each

region

remaining

around5

days

longer

than

pre-COVID-19

for

thetime

being,

although

the

overall

trend

istowardsparity.Travellersoptforfewer,longertripsThefutureisdigitalfortravelagenciesAcombination

of

higher

travelcosts,

increased

awareness

of

theimpact

of

air

travel,

and

domestictravel

trends

which

emerged

duringthe

pandemic

are

shifting

travellerpreference

away

from

multiple

shortgetaways

and

towards

longer,

moremeaningful

travel

experiences.Compared

to

2019,

short

trips

(1-3nights)

lost

4

percentage

pointsglobally

in

comparison

to

medium(4-13

nights)

and

long

trips

(14+nights)

—

encouraging

news

fordestinationslookingto

attractmore“impactful”

visitors

and

promotelesscarbon-intensivetravel.During

the

COVID-19

pandemic,

there

was

a

significant

shifttowards

direct

booking

with

airlines.

In

2023,

while

directbookings

remain

popular,

the

pendulum

is

starting

to

swingback,

with

growth

in

the

share

of

bookings

made

via

travelagencies

over

2022.

While

this

is

encouraging,

at

this

stageit’s

not

yet

clear

to

what

extent

travel

agencies

will

continueto

recover

market

share.

What

is

clear

is

that

online

agenciesare

recovering

better

than

their

high-street

equivalents

—reflectingbroadercommercialtrends.©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

TRAVEL

TRENDS

202312ArevolutionaryappforDMOs!Rapid,actionableinsightsviaadvancedanalyticsdashboards.Comprehensivedatavisualizationforeveryoneinyourorganization.LEARN

MOREDestinationGatewaymodules:PerformanceConnectivityTrackthepastperformanceofyourdestinationandforecastfuturechange.Negotiatebetterwithairlinesbyunderstandingcapacityandsupply.EnhancedestinationROIReportonperformanceAnticipatemarketpotentialIdentifyunderperformingroutesDriveCO2reductionEmpower

strategicdecisionsMarketingAnalysetravelbehaviourandvisitorprofilestooptimisecampaigns.DemandVisualisetravelintentregardingyourdestinationbasedonsearchdata.UnderstandyourvisitorsBenchmarkcompetitorsOptimizemarketingcampaignsKnowyourmarketsharePredictdemandpatternsAnalyseconsumerintenttotravelAnticipatelowandhighseasonsTrackcampaignimpactEventsMonitortheimpactofairtravelvisitorsondestinationevents.TrackperformanceAnticipatedemandMantainacompetitiveedge©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

TRAVEL

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202313Expert’sinsights©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

TRAVEL

TRENDS

202314Expert’sinsightsReactivationofoutbounddemandvariesregionallyByJuanA.

Gómez,

HeadofMarketIntelligenceatForwardKeysAnalysis

of

worldwide

international

departures

in

2023grouped

according

to

source

markets

reveals

thatreactivation

of

demand

varies

significantly.

With

the

regionitself

having

recovered

relatively

quickly

post-COVID-19,North

America’s

outbound

markets,

particularly

the

US,havebeenthemaindriverofrecoveryelsewhere.Thestrongdollar

and

limited

inflationary

pressure

have

increaseddemand

for

travel

into

Europe

and

APAC.

Caribbean

andCentral

American

destinations,

much

in

demand

through2022,remainedpopularbutfacedincreasedcompetition.Internationaldeparturesbyoriginmarket,2023vs20192023

vs2019Origin

marketAmericas-7%US

and

CanadaLatin

America-3%-18%-21%-17%-21%-48%-77%-29%-22%-22%In

Canada,

intraregional

travel

represents

a

large

share

ofoutbound

traffic,

but

performance

is

not

as

strong

as

forsome

international

markets.

In

particular,

demand

towardsSouthernEuropeanandSouthAsiandestinationsexceedspre-COVID-19levels.EuropeEuropean

UnionUnited

KingdomAsia

PacificChina“North

America’s

outbound

markets,

particularlythe

US,

have

been

the

main

driver

of

recoveryelsewhere.

The

strong

dollar

and

limitedinflationary

pressure

have

increased

demand

forIndiaMiddle

East

&

AfricaGCC”travelintoEuropeandAPAC.Source:ForwardKeysActualAir

TicketsLatin

America’s

impressive

recovery

(-18%

vs

2019)

placesit

among

the

most

dynamic

regions.

Mexico

(+3%)

andColombia

(-11%)

emerge

as

regional

feeder

markets

andare

the

top-performing

destinations

—

emphasising

therole

of

connectivity

in

driving

success

in

the

region.

Keydrivers

include

intraregional

travel

within

the

Americas(-20%)

and

outbound

travel

to

Europe

(-11%),

increasingthe

relevance

of

regional

hubs

such

as

São

Paulo

andPanamaCitywhichhavegainedmarketshare.Spain

(-7%),

and

Norway

(-9%)

approaching

pre-COVID-19figuresforoutboundtravel.In

MEA,

Egypt

stands

out

as

the

only

market

to

recover

to2019

levels,

in

fact

exhibiting

modest

growth

at

4%

overpre-COVID-19

levels.

The

strongest

demand

for

outboundtravel

from

MEA

markets

is

towards

the

Middle

East

—Saudi

Arabia

in

particular

—

originating

mainly

in

regionalMiddle

Eastern

markets

but

also

including

Africanoutbound

travel.

The

defining

factor

here

is

travel

relatedto

religious

events

or

observance,

with

the

biggest

driverbeing

the

Hajj

pilgrimage

to

Mecca

in

Saudi

Arabia

in

lateJune,

as

well

as

“visiting

friends

and

relatives”

(VFR)

travelrelatedto

Eidal-FitrcelebrationsinApril.Economic

issues

are

a

defining

factor

in

Europeanoutbound

travel,

with

strong

inflation

depressing

growthoverall.

One

visible

effect

is

the

comparative

demandfor

economy

cabin

seats

—

in

2023

this

cabin

class

isoutperforming

premium

options

to

a

greater

extent

thanin

2022.

However,

certain

markets

have

managed

torecover

above

the

European

average,

with

Ireland

(-5%),©ForwardKeys,2023.AllRightsReserved.FORWARDKEYS’

DESTINATION

INSIGHTS:

GLOBAL

TRAVEL

TRENDS

202315Expert’sinsightsIntraregionaltravel

leadsChinaoutboundrecoveryByNancy

Dai,

InsightsExpertatForwardKeysBy

Golden

Week,

which

this

year

coincided

with

the

mid-Autumn

festival

(from

29th

September

to

6th

October),restored

connectivity

to

long-haul

destinations

popularwith

Chinese

travellers

—

such

as

the

UAE

and

the

UK—

resulting

in

greater

international

travel

demand,

sawnumbers

returning

to

pre-COVID-19

levels

and

persistingthroughthesecondhalfoftheyear.Asian

outbound

markets

are

now

in

a

similar

position

tothat

of

Europe

and

North

America

in

2022

—

having

recentlyreopened

with

the

full

removal

of

travel

restrictions,

butstill

in

the

process

of

re-establishing

connectivity

on

someroutes.

Unlike

in

2022

however,

with

the

whole

worldopen

for

business,

the

potential

for

accelerated

recoveryis

greater.

This

is

particularly

true

of

China,

where

therestoration

of

connectivity

has

been

key

to

the

reactivationofoutboundtravel.Elsewhere

in

APAC,

compared

to

pre-COVID-19

figuresfor

outbound

travel,

Australian

(-27%)

and

Indian(-29%)

markets

exhibited

the

strongest

recovery,

withSouth

Korea

(-33%)

following

closely

behind.

SouthKorean

travellers

remain

strongly

focused

on

regionaldestinations,

particularly

Japan,

which

saw

an

increasein

tourist

arrivals

from

South

Korea

of

22%

over

2019