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INDUSTRIES&

MARKETSMedium

Cars

-

Market

DataAnalysis

&

Forecastbycreative@com,

December2023Table

of

ContentsOverviewAppendixOverview56Recommended

studies&reportsAnalysisbycountry8687888994ClassprofileExecutive

summaryMedium

Carsmarket

worldwideTechnicalSpecifications7Methodology8Country/territory

coverageProduct

overview

andauthors10AnalysisbyregionMarket

share141721Revenue

andunitsalesPricecomparisonAnalysisbymakeTop

makes2325In-depth

analysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

01Overview•

Market

definition•

Classprofile•

Executive

summary•

Passenger

Cars

market

worldwideThe

Medium

Cars

marketis

an

essential

part

of

theInsightMobility

MarketOverview:

market

definitionInscopeOutof

scopeMarket

Definition•

Passenger

carsfrom

theMedium•

Motorcycles,

Buses

andTrucks•

ThePassenger

Cars

market

of

theMobility

OutlookCarsmarketprovides

information

aboutpassenger

cars,

including

smallandlargecars,SUVs,

luxuryvehicles

andsportscars,amongothers.•

Allkey

figuresshown

represent

the

sales

ofnew

cars

inthebasicconfiguration

intherespective

year.

Used

vehicles

arenottaken

into

account,norisadaptedequipment

forthenew

cars

sold.

Theprices

andrevenues

shown

aswell

asthedistributionof

connectivity,

drivetypes,autonomy

levels,andaverage

CO2emissions

areaccordingly

based

onthebasicmodels.5About

10.5

million

Medium

Cars

were

sold

worldwide(1)

in

2022Overview:

class

profileMediumCars

backgroundKeyFactsTheMedium

Carsmarket

includesfamilypassenger

carsofanaverage

footprintaround

4.1m2

(44

ft2),

anaverage

massaround

1420kg

(3130lbs)

and

apassenger/cargo

volumebetween

2.8

m3

and3.1

m3(100

ft3

and109

ft3).European

Car

market:

C(MediumCars)U.S.

Car

market:

CompactCarsChineseCarmarket:

Category

BAlsoknown

as:Small

Family

CarsMedium

sized

carsexisted

since1930’s

but

they

rose

inpopularity

onlyin1950’s.

IntheUSAatthattime,Ford’s

marketresearch

unitrecognized

thelarge

potential

ofthismarket

andstarted

targeting

college

educated,higher-income

individualsaswell

as

familiesbuyingmore

thanone

car.InEurope,

thismarket

isalsoknown

as“Golf

market”,duetodominanceofVolkswagen’s

Golf

inthelastquarterof

thetwentieth

century.Example

Models:AlfaRomeo

Giulietta,AudiA3,BMW

1Series,

Citroën

C4,FiatBravo,

FiatDoblo

Panorama,Ford

Focus,

HondaCivic,Kia

Cee'd,

LanciaDelta,Mazda

3US$224.3bn-9.3%CAGR(2)

2017-2022in2022Revenue10.5mcars

sold

in2022-9.7%CAGR(2)

2017-2022Unitsales6Notes:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Sources:In

2022,

12.9%

of

the

Passenger

Cars

revenue

was

realized

in

the

Medium

CarsmarketOverview:

executive

summaryExecutivesummaryPassengerCars(1)

revenue

worldwide(2)

in2022•

In2022,

unitsales

of

Passenger

Cars

exceeded

61.8

million,

andthemarketrealized

atotalrevenue

of

US$1745.3

billion.

We

forecast

the

compound

annualgrowth

rate(CAGR)of

the

revenue

from2015

to

2028

tobe

-0.6%.6%

4%2%1%1%6%6%•

Medium

Carsaccounted

for

12.9%

of

the

worldwide

market

revenue

in2022.

This0%isa3.4%

decline

compared

to

market

share

in2018.6%PassengerCars0%revenueUS$1.75tnin2022•

Thehighestrevenue

share

ofMedium

Cars

sales

in2022

were

generated

inMexico

(31.8%)

andCzechia(23.6%).11%43%•

Thebest-performing

make

intheMedium

Carsmarket

in2022

was

Volkswagen(revenue

of

US$38.1

billion),followed

byToyota

(US$34.2

billion)

andNissan(US$29.9

billion).13%SUVsPickupTrucksMinivansSportsCarsExecutive

CarsMini

CarsLuxuryCarsFull-size

VansLarge

SUVsMedium

CarsLarge

CarsSmall

Cars7Medium

Cars

continue

to

fall

globally

with

a

CAGR(1)

of

2.3%Overview:

Medium

Carsmarket

worldwide

(1/2)MediumCars

revenues

worldwide(2)

inbillionUS$397,4-2,3%(1)383,6365,2348,6296,1286,3285,9288,8280,1282,6275,7224,3217,1208,9201520162017201820192020202120222023202420252026202720288Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearThe

global

market

share

of

Medium

Cars

declined

from

16.2%

in

2018

to

12.9%in

2022Overview:

Medium

Carsmarket

worldwide

(2/2)PassengerCars(1)

revenue

worldwide(2)

in2018PassengerCars(1)

revenue

worldwide(2)

in202213%16%PassengerCarsrevenuePassengerCarsrevenueUS$1.75tnin2022US$2.25tnin201884%87%Medium

CarsOtherMedium

CarsOtherNotes:(1)

DataonLuxury

Carsis

notavailable

forChina

(2)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsightMobility

MarketInsight

20239Sources:In2022,

passenger

cars

sold

in

Europe

produced

about

54gCO2/km

on

averageOverview:

technical

specifications

(1/4)PassengerCars

CO

emissions(1)

ingCO

/km

in2022221801501451391291001007775645449494230201520222028Australia&OceaniaAmericasAfricaAsiaEurope10

NotesSourcesMobility

MarketInsight

2023Of

all

the

passenger

cars

sold

in

2022,

about

95%

can

be

classified

as

beingconnectedOverview:

technical

specifications

(2/4)Passengercars

connectedcarsshare(1)

worldwide

in20222%5%39%98%95%61%201520222028Not

ConnectedConnected11

Notes:Sources:(1)

Calculations

forthe

connected

cars

sharebased

onbase

modelsMobility

MarketInsight

2023At

the

detriment

of

petrol

cars,

electric

passenger

cars

appear

to

be

gainingpopularity

as

the

people’s

favorite

in

2028Overview:

technical

specifications

(3/4)Passengercars

fuelor

drive-type

share(1)

worldwide

in20220%14%0%0%6%9%13%32%1%1%13%16%84%61%49%201520222028AlternativeDieselHybridElectricPetrol12

Notes:Sources:Calculations

forthe

fuel

ordrive-type

sharebased

onbase

modelsMobility

MarketInsight

2023Autonomous

1

is

expected

to

be

the

most

popular

autonomous

driving

level

in2028Overview:

technical

specifications

(4/4)Passengercars

autonomous

driving

level

share(1)

worldwide

in20220%3%10

%6%23

%45

%10

%46

%36

%67

%202256

%20282015Autonomous

1Autonomous

2Autonomous

0Autonomous

313CHAPTER

02Analysis

by

region•

Market

share•

Revenue

andunitsales•

Price

comparisonWith

17.0%,

China

has

the

largest

market

share

of

Medium

CarsAnalysisbyregion:

market

share

(1/2)PassengerCars

revenue

sharein20228,6%11,9%17,0%83,0%88,1%91,4%UnitedStatesEuropeChinaOtherMedium

Cars15Sources:Mobility

MarketInsight

2023Medium

Cars

achieved

the

highest

revenue

and

sales

market

share

in

MexicoAnalysisbyregion:

market

share

(2/2)Market

shareof

MediumCars

by

unitsalesin2022Market

shareof

MediumCars

byrevenue

in2022MexicoCzechiaBrazil68,2%76,4%31,8%23,6%MexicoCzechia66,3%71,6%33,7%28,4%78,6%79,8%79,9%81,3%81,7%82,1%83,9%21,4%20,2%20,1%18,7%18,3%17,9%16,1%Brazil73,9%74,2%76,5%77,0%78,5%79,1%81,0%26,1%25,8%23,5%23,0%21,5%20,9%19,0%18,7%ChinaChinaAustraliaJapanPolandAustraliaSwedenPolandSpainSpainSwedenAustriaAustria85,0%15,0%UnitedKingdom81,3%OtherClassesMedium

CarsOtherClassesMedium

Cars16Sources:Mobility

MarketInsight

%reportyearMedium

Car

sales

in

the

U.S.

will

fall

with

a

CAGR(1)

of

4.6%

between2015

and2028Analysisbyregion:

revenue

andunitsales

(1/4)MediumCars

revenues

inthe

UnitedStates

inbillionUS$115.3111.2104.1-4.6%(1)98.274.674.573.271.871.868.162.958.554.650.92015201620172018201920202021202220232024202520262027202817

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMedium

Car

sales

in

Europe

will

decline

with

a

CAGR(1)

of

3.1%

between2015and

2028Analysisbyregion:

revenue

andunitsales

(2/4)MediumCars

revenues

inEurope

inbillionUS$89,486,785,8-3,1%(1)81,179,561,760,859,157,557,356,652,948,445,22015201620172018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Sales

in

the

Chinese

Medium

Cars

Market

will

fall

with

a

CAGR(1)

of

0.5%between

2015

to

2028Analysisbyregion:

revenue

andunitsales

(3/4)MediumCars

revenues

inChinainbillionUS$-0.5%(1)186.2170.5164.8159.6159.0156.6147.0142.7141.1139.1123.3117.4101.899.42015201620172018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023In2022,

7.1

million

units

in

the

Medium

Carsmarket

were

sold

in

ChinaAnalysisbyregion:

revenue

andunitsales

(4/4)MediumCars

unit

salesinmillion9.51098765432108.88.78.32.78.28.07.57.27.37.16.43.36.02.45.03.85.02.54.93.84.63.64.33.45.03.12.53.12.43.13.02.33.12.53.02.32.32.22.32.01.820152016201720182019202020212022202320242025202620272028United

StatesEuropeChina20Mobility

MarketInsight

%reportyearInthe

United

States,

Medium

Cars

cost

34.9%

less

than

an

average

carAnalysisbyregion:

price

comparisonAveragepassengercars

prices(1)

in2022-35%35,491-23%32,051-14%24,62623,09222,52219,423United

StatesEuropeChinaMarket

averageMedium

Cars21

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023CHAPTER

03Analysis

by

make•

Top

makes•

In-depth

analysisNearly

all

of

the

revenue

was

generated

by

the

top

10

makes

in

the

MediumCarsmarket

in

2022Analysisbymake:

topmakes

(1/2)Share(1)

ofthetop10

makesintheMediumCars

market

in2022Top10

MediumCars

makesbyrevenue

in2022RevenueinbnUS$UnitSalesAverage3%#Make4%in

thousandprice(2)

in

US$4%1%22%Volkswagen5%138.11955.019,482.7023ToyotaNissan34.229.91560.01165.521,897.2025,622.296%MediumCarsrevenueUS$224.3bnin20227%456HyundaiFord18.312.110.7873.4559.9472.620,930.6521,640.8222,604.3320%Honda11%7Kia8.6432.519,928.5717%89Chevrolet7.57.2401.1286.518,723.5025,095.02MazdaSkodaVolkswagenToyotaHyundaiKiaSkodaOthersFordChevroletMazda105.6275.720,201.60NissanHonda23In2022,

Volkswagen

achieved

the

highest

revenue

in

the

Medium

Cars

marketAnalysisbymake:

topmakes

(2/2)Top10

MediumCars

makesbyprice(1),unitsales,andrevenue

in2022Sales1210864Hyundai22,000ToyotaFordSkodaNissanVolkswagenKia20MazdaHondaChevrolet02,0004,0006,0008,00010,00012,00014,00016,00018,00020,00024,00026,000PriceRevenue

in1billion

US$24

Notes:Sources:(1)

Estimated

manufacturer's

suggested

retailprice

forabase

modelMobility

MarketInsight

2023IN-DEPTH

ANALYSISVWVolkswagen

sold

over

4.2

million

cars

worldwide(1)

in

2022Volkswagen:

overviewAboutVolkswagenVolkswagen

isaGerman

volume

carmakewhich

standsforcomfortable

andGroup:

Volkswagenpractical

cars

and

isthemost

successful

carmanufacturerinGermany

andranksamong

the

topperformers

worldwide.

Some

ofthemost

frequentlysold

carmodels

inhistory,suchas

theBeetle

andthe

Golf,aremanufactured

bythe

Wolfsburg

carmake.

Today,theproduct

linerangesfrom

minicarsliketheUPover

compact

classes

likethefamousmostpopularcar,theGolf,tolarger

classes

likethePassat.Founded:1937Headquarters:

Wolfsburg,GermanyCEO:

Herbert

DiessMediumCars:

Beetle,

Bora,

C-Trek,

Golf,Jetta,Lamando,LavidaWebsite:/TheproductlinealsoincludesSUVs

likethe

Touareg,

sportive

cars

liketheScirocco

and

uniquecarsliketheNew

Beetle,

asequel

to

thefamousvintageBeetle.

Volkswagen

is

alsoknown

fortheircommercial

carsliketheVW

Busor

Caddie.

Being

futureorientated,

theyalso

offertheproductline

IQ.Drive,which

includesfirstautonomous

driving

systems

aswell

aselectric

carslikethee-Golf

ande-Up.

Inafew

years,

they

oughttohaveanelectric

model

oftheVW

Bus,which

will

haveavintageand

futuristicdesign,tomarket.

In2019,

thecompany

introduced

thecar-sharing

platformWe

Share.

Their

Car-Net

system

enables

Volkswagen

owners

tosubscribetoconnected

safety,orientation,

andmonitoring

services.US$108.6bn-6.7%in2022CAGR(2)

2017-2022Revenue4.2mcars

sold

in2022-8.6%CAGR(2)

2017-2022Unitsales26(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Volkswagen

will

decline

with

a

CAGR(1)

of

0.7%

between2015

and

2028Volkswagen:

revenueVolkswagen's

passengercarsrevenues

inbillionUS$-1%(1)153921549715181144811419113989135891368813387132851237810971105729462706361565050454646474638323320152016201720182019202020212022202320242025202620272028OthermarketsMedium

Cars27

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Volkswagen’s

Medium

Cars

market

is

a

Star

marketVolkswagen:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.LuxuryCarsSmallCars

CarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVsMinivansSports

ExecutiveCarsMini-5%LargeCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.CarsMediumCars-10%-15%-20%-25%DogsCash

Cows100%

110%0%10%20%30%40%50%60%70%80%90%OthermarketsMedium

CarsRelativemarket

share

in202228

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InChina,

Medium

Cars

of

Volkswagen

are

23.8%

less

expensive

than

the

marketaverageVolkswagen:

price

comparisonAverageMediumCars

prices(1)

in2022-23%32,125-17%27,92424,620-24%23,04921,97516,746United

StatesEuropeMarket

averageChinaVolkswagen29

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

Volkswagen

realized

35.1%

of

its

worldwide

revenue

in

the

MediumCarsmarketVolkswagen:

executive

summaryKeytakeawaysVolkswagen

Passenger

Cars(1)

revenue

worldwide

in2022•

Volkswagen

isthelargest

make

intheMedium

Carsmarket

with

a17.0%5%6%revenue

market

share.•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$38.1

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$108.6

billionin2022.7%35%PassengerCarsrevenue•

IntheMedium

Carsmarket,Volkswagen’s

revenue

isexpected

to

fallfromUS$62.9

billion

to

US$46.4

billion

between

2015

and2028.•

Compared

totheaverage

market

price

inthe

Medium

Carsmarket,Volkswagen

vehicles

are

23.8%

more

expensive

inChina,which

isthemakes

biggest

market.US$108.6bnin202221%•

Thelargest

market,

Medium

Cars,accounted

for35.1%

ofVolkswagen'srevenue

in2022.•

Volkswagen’s

second

largest

market

wastheSUVsmarket.

Itaccountedfor26.2%

ofthemakes

revenue

in2022.26%Medium

CarsSUVsLarge

CarsMinivansSmall

CarsOther30

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISToyotaToyota

sold

over

6.9

million

cars

worldwide(1)

in

2022Toyota:

overviewAboutToyotaKeyFactsGroup:

ToyotaEstablished

in1937

andheadquartered

inToyota,Japan,Toyotastandsamong

theworld's

largest

carmanufacturers.

Offering

adiverse

range,from

thecompact

Yaris

torobust

pickupsliketheTacoma

and

Tundra,Toyota

caters

to

various

preferences.

Witharich

history

inmotorsports,

thebrandalsofeatures

sportscars.Founded:1937Headquarters:

Toyota,JapanCEO:

AkioToyodaTheiconic

Prius,apioneer

inmass-produced

hybridmodels,holdsasignificant

placeinToyota's

lineup.

Committed

toquality,Toyota

introduced

theconcept

of

zero

manufacturingmistakes,

known

aspoka-yoke.

Pioneering

automated

drivingon

highways,Toyota

emphasizes

safety

technology.

TheirEnvironmental

Challenge2050

aimsforzero-emissionproduction

andproductsby2050,

achieved

throughwastereduction,

eco-friendly

models,

andsustainableproductionpractices.

Toyota

remains

attheforefront

of

fuelcelltechnology.MediumCars:

Corolla,

PriusWebsite:/US$194.8bn-2.5%in2022CAGR(2)

2017-2022Revenue6.9mcars

sold

in2022-3.2%CAGR(2)

2017-2022Unitsales32(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Toyota

will

decline

with

a

CAGR(1)

of

0.5%

between

2015and

2028Toyota:

revenueToyota's

passengercars

revenues

inbillionUS$-1%(1)230219170221176217167215175210173210171208170202166202165200162198162195161169142182495047454037373637393734362720152016201720182019202020212022202320242025202620272028OthermarketsMedium

Cars33

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Toyota’s

Medium

Carsmarket

is

a

Star

marketToyota:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%PickupTrucksStars

–large

relative

market

shareinafast-growing

industry.SUVsSportsCarsExecutiveCarsDogs–low

relative

market

shareinaslow

growing

market.0%MinivansMiniCars-5%MediumCarsSmallCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.LargeCars-10%-15%-20%-25%Dogs0%Cash

Cows100%

110%10%20%30%40%50%60%70%80%90%OthermarketsMedium

CarsRelativemarket

share

in202234

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023Inthe

United

States,

Medium

Cars

of

Toyota

are

24.5%

less

expensive

than

themarket

averageToyota:

price

comparisonAverageMediumCars

prices(1)

in2022-25%32,353-21%-8%26,28725,93324,42223,93920,659United

StatesEuropeMarket

averageChinaToyota35

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,Toyota

realized

17.5%

of

its

worldwide

revenue

in

the

Medium

CarsmarketToyota:

executive

summaryKeytakeawaysToyota

PassengerCars(1)

revenue

worldwide

in2022•

Toyota

is

the

largest

makeintheMedium

Carsmarket

with

a15.2%4%revenue

market

share.4%5%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$34.2

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$194.8

billionin2022.8%35%•

IntheMedium

Carsmarket,Toyota’s

revenue

isexpected

tofallfromPassengerCarsUS$49.2

billion

to

US$37.3

billion

between

2015

and2028.revenue•

Compared

totheaverage

market

price

inthe

Medium

Carsmarket,Toyotavehicles

are24.5%

more

expensive

intheUnited

States,which

is

themakes

biggest

market.US$194.8bnin202213%•

Thelargest

market,

SUVs,

accounted

for35.3%

ofToyota's

revenue

in2022.•

Toyota’s

second

largest

market

was

the

Medium

Carsmarket.

Itaccounted13%18%for17.5%

of

themakes

revenue

in2022.SUVsMedium

CarsPickupTrucksLarge

CarsSmall

CarsMinivansOtherExecutive

Cars36

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISNissanNissan

sold

over

3.3

million

cars

worldwide(1)

in

2022Nissan:

overviewAboutNissanKeyFactsGroup:

Renault-Nissan

AllianceNissan,established

in1933

and

headquartered

inYokohama,

is

aprominent

Japanese

carbrandwith

adiverse

product

range.

From

thewidely

popularelectric

Leaftorobust

pickuptrucksliketheNavaramodel,

Nissan

caters

to

various

automotive

needs.

In1999,

astrategicalliancewith

Renault

was

formed,

leadingtoshared

engineeringplatformsfor

newmodels

and

engines.

Anotableevent

in

Nissan'shistory

occurred

inMay

2016

when

thecompany

acquired

acontrolling

stakeinMitsubishiMotors,

prompted

bytherevelation

ofemission

data

manipulationincertain

diesel

models

produced

forNissan.

Whilemaking

stridesintheelectric

vehicle

market,

exemplifiedbythesuccess

of

theNissan

Leaf,thebrandplacesasignificantfocuson

developing

the

ProPILOTintelligent

mobility

system.

Thissystemincorporates

features

rangingfrom

automatic

parkingtoadvanceddistanceand

lanealignment

control,

showcasing

Nissan'sFounded:1933Headquarters:

Yokohama,

JapanCEO:

Makoto

UchidaMediumCars:

Lannia,Leaf,Sylphy,TiidaWebsite:/US$93.6bn-8.9%CAGR(2)

2017-2022in2022Revenue3.3mcars

sold

in2022-10.0%CAGR(2)

2017-2022commitment

toinnovativeautomotive

technology.Unitsales38(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Nissan

will

decline

with

a

CAGR(1)

of

1.6%

between

2015and

2028Nissan:

revenueNissan'spassengercars

revenues

inbillionUS$-2%(1)15510515010414910114797135911248112180120791198011980118771006794648966495147464543413941413932302320152016201720182019202020212022202320242025202620272028OthermarketsMedium

Cars39

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Nissan’s

Medium

Cars

marketis

a

Star

marketNissan:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growin

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