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INDUSTRIES&
MARKETSMedium
Cars
-
Market
DataAnalysis
&
Forecastbycreative@com,
December2023Table
of
ContentsOverviewAppendixOverview56Recommended
studies&reportsAnalysisbycountry8687888994ClassprofileExecutive
summaryMedium
Carsmarket
worldwideTechnicalSpecifications7Methodology8Country/territory
coverageProduct
overview
andauthors10AnalysisbyregionMarket
share141721Revenue
andunitsalesPricecomparisonAnalysisbymakeTop
makes2325In-depth
analysis2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
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currencies,
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Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
01Overview•
Market
definition•
Classprofile•
Executive
summary•
Passenger
Cars
market
worldwideThe
Medium
Cars
marketis
an
essential
part
of
theInsightMobility
MarketOverview:
market
definitionInscopeOutof
scopeMarket
Definition•
Passenger
carsfrom
theMedium•
Motorcycles,
Buses
andTrucks•
ThePassenger
Cars
market
of
theMobility
OutlookCarsmarketprovides
information
aboutpassenger
cars,
including
smallandlargecars,SUVs,
luxuryvehicles
andsportscars,amongothers.•
Allkey
figuresshown
represent
the
sales
ofnew
cars
inthebasicconfiguration
intherespective
year.
Used
vehicles
arenottaken
into
account,norisadaptedequipment
forthenew
cars
sold.
Theprices
andrevenues
shown
aswell
asthedistributionof
connectivity,
drivetypes,autonomy
levels,andaverage
CO2emissions
areaccordingly
based
onthebasicmodels.5About
10.5
million
Medium
Cars
were
sold
worldwide(1)
in
2022Overview:
class
profileMediumCars
–
backgroundKeyFactsTheMedium
Carsmarket
includesfamilypassenger
carsofanaverage
footprintaround
4.1m2
(44
ft2),
anaverage
massaround
1420kg
(3130lbs)
and
apassenger/cargo
volumebetween
2.8
m3
and3.1
m3(100
ft3
and109
ft3).European
Car
market:
C(MediumCars)U.S.
Car
market:
CompactCarsChineseCarmarket:
Category
BAlsoknown
as:Small
Family
CarsMedium
sized
carsexisted
since1930’s
but
they
rose
inpopularity
onlyin1950’s.
IntheUSAatthattime,Ford’s
marketresearch
unitrecognized
thelarge
potential
ofthismarket
andstarted
targeting
college
educated,higher-income
individualsaswell
as
familiesbuyingmore
thanone
car.InEurope,
thismarket
isalsoknown
as“Golf
market”,duetodominanceofVolkswagen’s
Golf
inthelastquarterof
thetwentieth
century.Example
Models:AlfaRomeo
Giulietta,AudiA3,BMW
1Series,
Citroën
C4,FiatBravo,
FiatDoblo
Panorama,Ford
Focus,
HondaCivic,Kia
Cee'd,
LanciaDelta,Mazda
3US$224.3bn-9.3%CAGR(2)
2017-2022in2022Revenue10.5mcars
sold
in2022-9.7%CAGR(2)
2017-2022Unitsales6Notes:(1)
Worldwide
includes
all
countries
that
are
coveredby
the
Mobility
MarketInsight
(2)
CAGR:
Compound
Annual
GrowthRate/
average
growthrate
per
yearMobility
MarketInsight
2023Sources:In
2022,
12.9%
of
the
Passenger
Cars
revenue
was
realized
in
the
Medium
CarsmarketOverview:
executive
summaryExecutivesummaryPassengerCars(1)
revenue
worldwide(2)
in2022•
In2022,
unitsales
of
Passenger
Cars
exceeded
61.8
million,
andthemarketrealized
atotalrevenue
of
US$1745.3
billion.
We
forecast
the
compound
annualgrowth
rate(CAGR)of
the
revenue
from2015
to
2028
tobe
-0.6%.6%
4%2%1%1%6%6%•
Medium
Carsaccounted
for
12.9%
of
the
worldwide
market
revenue
in2022.
This0%isa3.4%
decline
compared
to
market
share
in2018.6%PassengerCars0%revenueUS$1.75tnin2022•
Thehighestrevenue
share
ofMedium
Cars
sales
in2022
were
generated
inMexico
(31.8%)
andCzechia(23.6%).11%43%•
Thebest-performing
make
intheMedium
Carsmarket
in2022
was
Volkswagen(revenue
of
US$38.1
billion),followed
byToyota
(US$34.2
billion)
andNissan(US$29.9
billion).13%SUVsPickupTrucksMinivansSportsCarsExecutive
CarsMini
CarsLuxuryCarsFull-size
VansLarge
SUVsMedium
CarsLarge
CarsSmall
Cars7Medium
Cars
continue
to
fall
globally
with
a
CAGR(1)
of
2.3%Overview:
Medium
Carsmarket
worldwide
(1/2)MediumCars
revenues
worldwide(2)
inbillionUS$397,4-2,3%(1)383,6365,2348,6296,1286,3285,9288,8280,1282,6275,7224,3217,1208,9201520162017201820192020202120222023202420252026202720288Notes:(1)
CAGR:
Compound
Annual
GrowthRate/average
growthrate
per
yearThe
global
market
share
of
Medium
Cars
declined
from
16.2%
in
2018
to
12.9%in
2022Overview:
Medium
Carsmarket
worldwide
(2/2)PassengerCars(1)
revenue
worldwide(2)
in2018PassengerCars(1)
revenue
worldwide(2)
in202213%16%PassengerCarsrevenuePassengerCarsrevenueUS$1.75tnin2022US$2.25tnin201884%87%Medium
CarsOtherMedium
CarsOtherNotes:(1)
DataonLuxury
Carsis
notavailable
forChina
(2)
Worldwide
includes
all
countries
that
are
coveredby
the
Mobility
MarketInsightMobility
MarketInsight
20239Sources:In2022,
passenger
cars
sold
in
Europe
produced
about
54gCO2/km
on
averageOverview:
technical
specifications
(1/4)PassengerCars
CO
emissions(1)
ingCO
/km
in2022221801501451391291001007775645449494230201520222028Australia&OceaniaAmericasAfricaAsiaEurope10
NotesSourcesMobility
MarketInsight
2023Of
all
the
passenger
cars
sold
in
2022,
about
95%
can
be
classified
as
beingconnectedOverview:
technical
specifications
(2/4)Passengercars
connectedcarsshare(1)
worldwide
in20222%5%39%98%95%61%201520222028Not
ConnectedConnected11
Notes:Sources:(1)
Calculations
forthe
connected
cars
sharebased
onbase
modelsMobility
MarketInsight
2023At
the
detriment
of
petrol
cars,
electric
passenger
cars
appear
to
be
gainingpopularity
as
the
people’s
favorite
in
2028Overview:
technical
specifications
(3/4)Passengercars
fuelor
drive-type
share(1)
worldwide
in20220%14%0%0%6%9%13%32%1%1%13%16%84%61%49%201520222028AlternativeDieselHybridElectricPetrol12
Notes:Sources:Calculations
forthe
fuel
ordrive-type
sharebased
onbase
modelsMobility
MarketInsight
2023Autonomous
1
is
expected
to
be
the
most
popular
autonomous
driving
level
in2028Overview:
technical
specifications
(4/4)Passengercars
autonomous
driving
level
share(1)
worldwide
in20220%3%10
%6%23
%45
%10
%46
%36
%67
%202256
%20282015Autonomous
1Autonomous
2Autonomous
0Autonomous
313CHAPTER
02Analysis
by
region•
Market
share•
Revenue
andunitsales•
Price
comparisonWith
17.0%,
China
has
the
largest
market
share
of
Medium
CarsAnalysisbyregion:
market
share
(1/2)PassengerCars
revenue
sharein20228,6%11,9%17,0%83,0%88,1%91,4%UnitedStatesEuropeChinaOtherMedium
Cars15Sources:Mobility
MarketInsight
2023Medium
Cars
achieved
the
highest
revenue
and
sales
market
share
in
MexicoAnalysisbyregion:
market
share
(2/2)Market
shareof
MediumCars
by
unitsalesin2022Market
shareof
MediumCars
byrevenue
in2022MexicoCzechiaBrazil68,2%76,4%31,8%23,6%MexicoCzechia66,3%71,6%33,7%28,4%78,6%79,8%79,9%81,3%81,7%82,1%83,9%21,4%20,2%20,1%18,7%18,3%17,9%16,1%Brazil73,9%74,2%76,5%77,0%78,5%79,1%81,0%26,1%25,8%23,5%23,0%21,5%20,9%19,0%18,7%ChinaChinaAustraliaJapanPolandAustraliaSwedenPolandSpainSpainSwedenAustriaAustria85,0%15,0%UnitedKingdom81,3%OtherClassesMedium
CarsOtherClassesMedium
Cars16Sources:Mobility
MarketInsight
%reportyearMedium
Car
sales
in
the
U.S.
will
fall
with
a
CAGR(1)
of
4.6%
between2015
and2028Analysisbyregion:
revenue
andunitsales
(1/4)MediumCars
revenues
inthe
UnitedStates
inbillionUS$115.3111.2104.1-4.6%(1)98.274.674.573.271.871.868.162.958.554.650.92015201620172018201920202021202220232024202520262027202817
Notes:(1)
CAGR:
Compound
Annual
GrowthRate/average
growthrate
per
yearMedium
Car
sales
in
Europe
will
decline
with
a
CAGR(1)
of
3.1%
between2015and
2028Analysisbyregion:
revenue
andunitsales
(2/4)MediumCars
revenues
inEurope
inbillionUS$89,486,785,8-3,1%(1)81,179,561,760,859,157,557,356,652,948,445,22015201620172018201920202021202220232024202520262027202818
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRate/average
growthrate
per
yearMobility
MarketInsight
2023Sales
in
the
Chinese
Medium
Cars
Market
will
fall
with
a
CAGR(1)
of
0.5%between
2015
to
2028Analysisbyregion:
revenue
andunitsales
(3/4)MediumCars
revenues
inChinainbillionUS$-0.5%(1)186.2170.5164.8159.6159.0156.6147.0142.7141.1139.1123.3117.4101.899.42015201620172018201920202021202220232024202520262027202819
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRate/average
growthrate
per
yearMobility
MarketInsight
2023In2022,
7.1
million
units
in
the
Medium
Carsmarket
were
sold
in
ChinaAnalysisbyregion:
revenue
andunitsales
(4/4)MediumCars
unit
salesinmillion9.51098765432108.88.78.32.78.28.07.57.27.37.16.43.36.02.45.03.85.02.54.93.84.63.64.33.45.03.12.53.12.43.13.02.33.12.53.02.32.32.22.32.01.820152016201720182019202020212022202320242025202620272028United
StatesEuropeChina20Mobility
MarketInsight
%reportyearInthe
United
States,
Medium
Cars
cost
34.9%
less
than
an
average
carAnalysisbyregion:
price
comparisonAveragepassengercars
prices(1)
in2022-35%35,491-23%32,051-14%24,62623,09222,52219,423United
StatesEuropeChinaMarket
averageMedium
Cars21
Notes:Sources:(1)
Averageprice
is
avolume-weighted
average
price
ofbase
modelsMobility
MarketInsight
2023CHAPTER
03Analysis
by
make•
Top
makes•
In-depth
analysisNearly
all
of
the
revenue
was
generated
by
the
top
10
makes
in
the
MediumCarsmarket
in
2022Analysisbymake:
topmakes
(1/2)Share(1)
ofthetop10
makesintheMediumCars
market
in2022Top10
MediumCars
makesbyrevenue
in2022RevenueinbnUS$UnitSalesAverage3%#Make4%in
thousandprice(2)
in
US$4%1%22%Volkswagen5%138.11955.019,482.7023ToyotaNissan34.229.91560.01165.521,897.2025,622.296%MediumCarsrevenueUS$224.3bnin20227%456HyundaiFord18.312.110.7873.4559.9472.620,930.6521,640.8222,604.3320%Honda11%7Kia8.6432.519,928.5717%89Chevrolet7.57.2401.1286.518,723.5025,095.02MazdaSkodaVolkswagenToyotaHyundaiKiaSkodaOthersFordChevroletMazda105.6275.720,201.60NissanHonda23In2022,
Volkswagen
achieved
the
highest
revenue
in
the
Medium
Cars
marketAnalysisbymake:
topmakes
(2/2)Top10
MediumCars
makesbyprice(1),unitsales,andrevenue
in2022Sales1210864Hyundai22,000ToyotaFordSkodaNissanVolkswagenKia20MazdaHondaChevrolet02,0004,0006,0008,00010,00012,00014,00016,00018,00020,00024,00026,000PriceRevenue
in1billion
US$24
Notes:Sources:(1)
Estimated
manufacturer's
suggested
retailprice
forabase
modelMobility
MarketInsight
2023IN-DEPTH
ANALYSISVWVolkswagen
sold
over
4.2
million
cars
worldwide(1)
in
2022Volkswagen:
overviewAboutVolkswagenVolkswagen
isaGerman
volume
carmakewhich
standsforcomfortable
andGroup:
Volkswagenpractical
cars
and
isthemost
successful
carmanufacturerinGermany
andranksamong
the
topperformers
worldwide.
Some
ofthemost
frequentlysold
carmodels
inhistory,suchas
theBeetle
andthe
Golf,aremanufactured
bythe
Wolfsburg
carmake.
Today,theproduct
linerangesfrom
minicarsliketheUPover
compact
classes
likethefamousmostpopularcar,theGolf,tolarger
classes
likethePassat.Founded:1937Headquarters:
Wolfsburg,GermanyCEO:
Herbert
DiessMediumCars:
Beetle,
Bora,
C-Trek,
Golf,Jetta,Lamando,LavidaWebsite:/TheproductlinealsoincludesSUVs
likethe
Touareg,
sportive
cars
liketheScirocco
and
uniquecarsliketheNew
Beetle,
asequel
to
thefamousvintageBeetle.
Volkswagen
is
alsoknown
fortheircommercial
carsliketheVW
Busor
Caddie.
Being
futureorientated,
theyalso
offertheproductline
IQ.Drive,which
includesfirstautonomous
driving
systems
aswell
aselectric
carslikethee-Golf
ande-Up.
Inafew
years,
they
oughttohaveanelectric
model
oftheVW
Bus,which
will
haveavintageand
futuristicdesign,tomarket.
In2019,
thecompany
introduced
thecar-sharing
platformWe
Share.
Their
Car-Net
system
enables
Volkswagen
owners
tosubscribetoconnected
safety,orientation,
andmonitoring
services.US$108.6bn-6.7%in2022CAGR(2)
2017-2022Revenue4.2mcars
sold
in2022-8.6%CAGR(2)
2017-2022Unitsales26(1)
Worldwide
includes
all
countries
that
are
coveredby
the
Mobility
MarketInsight
(2)
CAGR:
Compound
Annual
GrowthRate/
average
growthrate
per
yearMobility
MarketInsight
2023Notes:Sources:Passenger
cars
sales
of
Volkswagen
will
decline
with
a
CAGR(1)
of
0.7%
between2015
and
2028Volkswagen:
revenueVolkswagen's
passengercarsrevenues
inbillionUS$-1%(1)153921549715181144811419113989135891368813387132851237810971105729462706361565050454646474638323320152016201720182019202020212022202320242025202620272028OthermarketsMedium
Cars27
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRate/average
growthrate
per
yearMobility
MarketInsight
2023Volkswagen’s
Medium
Cars
market
is
a
Star
marketVolkswagen:
growth-share
matrixWorldwide(1)
passengercarsgrowth
andmarket
sharecomparison(2)Growth-share
matrixMarket
growth
21/22Thechartgroupscarmarkets
byrelativemarket
shareandgrowth
rates.25%QuestionMarksStarsQuestionMarks
–low
relative
marketshareinafast-growing
market.20%15%10%5%Stars
–large
relative
market
shareinafast-growing
industry.LuxuryCarsSmallCars
CarsDogs–low
relative
market
shareinaslow
growing
market.0%SUVsMinivansSports
ExecutiveCarsMini-5%LargeCarsCash
Cows
–large
relative
market
shareinaslow
growing
industry.Themarketshere
are
the
most
“mature”andtheycontributegrowth
without
additionalinvestments.CarsMediumCars-10%-15%-20%-25%DogsCash
Cows100%
110%0%10%20%30%40%50%60%70%80%90%OthermarketsMedium
CarsRelativemarket
share
in202228
Notes:Sources:(1)
Worldwide
includes
all
countries
that
are
coveredby
the
Mobility
MarketInsight
(2)
Bubble
size
depicts
revenueMobility
MarketInsight
2023InChina,
Medium
Cars
of
Volkswagen
are
23.8%
less
expensive
than
the
marketaverageVolkswagen:
price
comparisonAverageMediumCars
prices(1)
in2022-23%32,125-17%27,92424,620-24%23,04921,97516,746United
StatesEuropeMarket
averageChinaVolkswagen29
Notes:Sources:(1)
Averageprice
is
avolume-weighted
average
price
ofbase
modelsMobility
MarketInsight
2023In2022,
Volkswagen
realized
35.1%
of
its
worldwide
revenue
in
the
MediumCarsmarketVolkswagen:
executive
summaryKeytakeawaysVolkswagen
Passenger
Cars(1)
revenue
worldwide
in2022•
Volkswagen
isthelargest
make
intheMedium
Carsmarket
with
a17.0%5%6%revenue
market
share.•
Inthatmarket,
themake
realized
atotalrevenue
ofUS$38.1
billionworldwide,
while
itstotalmarket
revenue
amounted
toUS$108.6
billionin2022.7%35%PassengerCarsrevenue•
IntheMedium
Carsmarket,Volkswagen’s
revenue
isexpected
to
fallfromUS$62.9
billion
to
US$46.4
billion
between
2015
and2028.•
Compared
totheaverage
market
price
inthe
Medium
Carsmarket,Volkswagen
vehicles
are
23.8%
more
expensive
inChina,which
isthemakes
biggest
market.US$108.6bnin202221%•
Thelargest
market,
Medium
Cars,accounted
for35.1%
ofVolkswagen'srevenue
in2022.•
Volkswagen’s
second
largest
market
wastheSUVsmarket.
Itaccountedfor26.2%
ofthemakes
revenue
in2022.26%Medium
CarsSUVsLarge
CarsMinivansSmall
CarsOther30
Notes:Sources:(1)
DataonLuxury
Carsis
notavailable
forChina.
ForSUVs,model
grouping
is
basedonthe
U.S.
classification.Mobility
MarketInsight
2023IN-DEPTH
ANALYSISToyotaToyota
sold
over
6.9
million
cars
worldwide(1)
in
2022Toyota:
overviewAboutToyotaKeyFactsGroup:
ToyotaEstablished
in1937
andheadquartered
inToyota,Japan,Toyotastandsamong
theworld's
largest
carmanufacturers.
Offering
adiverse
range,from
thecompact
Yaris
torobust
pickupsliketheTacoma
and
Tundra,Toyota
caters
to
various
preferences.
Witharich
history
inmotorsports,
thebrandalsofeatures
sportscars.Founded:1937Headquarters:
Toyota,JapanCEO:
AkioToyodaTheiconic
Prius,apioneer
inmass-produced
hybridmodels,holdsasignificant
placeinToyota's
lineup.
Committed
toquality,Toyota
introduced
theconcept
of
zero
manufacturingmistakes,
known
aspoka-yoke.
Pioneering
automated
drivingon
highways,Toyota
emphasizes
safety
technology.
TheirEnvironmental
Challenge2050
aimsforzero-emissionproduction
andproductsby2050,
achieved
throughwastereduction,
eco-friendly
models,
andsustainableproductionpractices.
Toyota
remains
attheforefront
of
fuelcelltechnology.MediumCars:
Corolla,
PriusWebsite:/US$194.8bn-2.5%in2022CAGR(2)
2017-2022Revenue6.9mcars
sold
in2022-3.2%CAGR(2)
2017-2022Unitsales32(1)
Worldwide
includes
all
countries
that
are
coveredby
the
Mobility
MarketInsight
(2)
CAGR:
Compound
Annual
GrowthRate/
average
growthrate
per
yearMobility
MarketInsight
2023Notes:Sources:Passenger
cars
sales
of
Toyota
will
decline
with
a
CAGR(1)
of
0.5%
between
2015and
2028Toyota:
revenueToyota's
passengercars
revenues
inbillionUS$-1%(1)230219170221176217167215175210173210171208170202166202165200162198162195161169142182495047454037373637393734362720152016201720182019202020212022202320242025202620272028OthermarketsMedium
Cars33
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRate/average
growthrate
per
yearMobility
MarketInsight
2023Toyota’s
Medium
Carsmarket
is
a
Star
marketToyota:
growth-share
matrixWorldwide(1)
passengercarsgrowth
andmarket
sharecomparison(2)Growth-share
matrixMarket
growth
21/22Thechartgroupscarmarkets
byrelativemarket
shareandgrowth
rates.25%QuestionMarksStarsQuestionMarks
–low
relative
marketshareinafast-growing
market.20%15%10%5%PickupTrucksStars
–large
relative
market
shareinafast-growing
industry.SUVsSportsCarsExecutiveCarsDogs–low
relative
market
shareinaslow
growing
market.0%MinivansMiniCars-5%MediumCarsSmallCarsCash
Cows
–large
relative
market
shareinaslow
growing
industry.Themarketshere
are
the
most
“mature”andtheycontributegrowth
without
additionalinvestments.LargeCars-10%-15%-20%-25%Dogs0%Cash
Cows100%
110%10%20%30%40%50%60%70%80%90%OthermarketsMedium
CarsRelativemarket
share
in202234
Notes:Sources:(1)
Worldwide
includes
all
countries
that
are
coveredby
the
Mobility
MarketInsight
(2)
Bubble
size
depicts
revenueMobility
MarketInsight
2023Inthe
United
States,
Medium
Cars
of
Toyota
are
24.5%
less
expensive
than
themarket
averageToyota:
price
comparisonAverageMediumCars
prices(1)
in2022-25%32,353-21%-8%26,28725,93324,42223,93920,659United
StatesEuropeMarket
averageChinaToyota35
Notes:Sources:(1)
Averageprice
is
avolume-weighted
average
price
ofbase
modelsMobility
MarketInsight
2023In2022,Toyota
realized
17.5%
of
its
worldwide
revenue
in
the
Medium
CarsmarketToyota:
executive
summaryKeytakeawaysToyota
PassengerCars(1)
revenue
worldwide
in2022•
Toyota
is
the
largest
makeintheMedium
Carsmarket
with
a15.2%4%revenue
market
share.4%5%•
Inthatmarket,
themake
realized
atotalrevenue
ofUS$34.2
billionworldwide,
while
itstotalmarket
revenue
amounted
toUS$194.8
billionin2022.8%35%•
IntheMedium
Carsmarket,Toyota’s
revenue
isexpected
tofallfromPassengerCarsUS$49.2
billion
to
US$37.3
billion
between
2015
and2028.revenue•
Compared
totheaverage
market
price
inthe
Medium
Carsmarket,Toyotavehicles
are24.5%
more
expensive
intheUnited
States,which
is
themakes
biggest
market.US$194.8bnin202213%•
Thelargest
market,
SUVs,
accounted
for35.3%
ofToyota's
revenue
in2022.•
Toyota’s
second
largest
market
was
the
Medium
Carsmarket.
Itaccounted13%18%for17.5%
of
themakes
revenue
in2022.SUVsMedium
CarsPickupTrucksLarge
CarsSmall
CarsMinivansOtherExecutive
Cars36
Notes:Sources:(1)
DataonLuxury
Carsis
notavailable
forChina.
ForSUVs,model
grouping
is
basedonthe
U.S.
classification.Mobility
MarketInsight
2023IN-DEPTH
ANALYSISNissanNissan
sold
over
3.3
million
cars
worldwide(1)
in
2022Nissan:
overviewAboutNissanKeyFactsGroup:
Renault-Nissan
AllianceNissan,established
in1933
and
headquartered
inYokohama,
is
aprominent
Japanese
carbrandwith
adiverse
product
range.
From
thewidely
popularelectric
Leaftorobust
pickuptrucksliketheNavaramodel,
Nissan
caters
to
various
automotive
needs.
In1999,
astrategicalliancewith
Renault
was
formed,
leadingtoshared
engineeringplatformsfor
newmodels
and
engines.
Anotableevent
in
Nissan'shistory
occurred
inMay
2016
when
thecompany
acquired
acontrolling
stakeinMitsubishiMotors,
prompted
bytherevelation
ofemission
data
manipulationincertain
diesel
models
produced
forNissan.
Whilemaking
stridesintheelectric
vehicle
market,
exemplifiedbythesuccess
of
theNissan
Leaf,thebrandplacesasignificantfocuson
developing
the
ProPILOTintelligent
mobility
system.
Thissystemincorporates
features
rangingfrom
automatic
parkingtoadvanceddistanceand
lanealignment
control,
showcasing
Nissan'sFounded:1933Headquarters:
Yokohama,
JapanCEO:
Makoto
UchidaMediumCars:
Lannia,Leaf,Sylphy,TiidaWebsite:/US$93.6bn-8.9%CAGR(2)
2017-2022in2022Revenue3.3mcars
sold
in2022-10.0%CAGR(2)
2017-2022commitment
toinnovativeautomotive
technology.Unitsales38(1)
Worldwide
includes
all
countries
that
are
coveredby
the
Mobility
MarketInsight
(2)
CAGR:
Compound
Annual
GrowthRate/
average
growthrate
per
yearMobility
MarketInsight
2023Notes:Sources:Passenger
cars
sales
of
Nissan
will
decline
with
a
CAGR(1)
of
1.6%
between
2015and
2028Nissan:
revenueNissan'spassengercars
revenues
inbillionUS$-2%(1)15510515010414910114797135911248112180120791198011980118771006794648966495147464543413941413932302320152016201720182019202020212022202320242025202620272028OthermarketsMedium
Cars39
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRate/average
growthrate
per
yearMobility
MarketInsight
2023Nissan’s
Medium
Cars
marketis
a
Star
marketNissan:
growth-share
matrixWorldwide(1)
passengercarsgrowth
andmarket
sharecomparison(2)Growth-share
matrixMarket
growth
21/22Thechartgroupscarmarkets
byrelativemarket
shareandgrowth
rates.25%QuestionMarksStarsQuestionMarks
–low
relative
marketshareinafast-growin
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