外贸函电-程同春Unit-1市公开课一等奖省赛课微课金奖课件

Unit1BusinessLetterWritingCorrespondenceBusinessEnglish1/17什么是国际商务函电？定义：国际商务函电是指在日常商务往来中用以传递信息、处理商务事宜以及联络和沟通关系信函、电讯文书,以英语语言形式反应世界各国之间经济贸易往来和商务活动。种类：商洽函、问询函、回复函、请求函、通知函、联络函等2/17Theformofabusinessletter

Full-blockstyle（齐头式）Indentedstyle（缩行式）Modifiedblockform（改良式）Simplifiedform

（简约式）3/17Structure

一封经典商务信函由7个主要部分组成：（1）信头letterhead；（2）日期date；（3）信内名称和地址theinsidenameaddress；（4）称呼salutation；（5）信函正文bodyoftheletter；（6）信尾客套语complimentaryclose；（7）署名signature。 然而，因为这么或那样原因，比如这封信函要寄给对方某个特定人，但我们不知道其姓名，那么在这么情况下，这封信函可能要加上更多组成部分。下面所列一项或全部都可能被添加进信函：编号thereference

、抄送carboncopynotation、经办人attentionline事由subjectline、附件enclosure、附言postscript。4/17TheStructureofBusinessLetter

theletterheadtheinsidename、addressthedatethesalutationthebodyoftheletterthecomplimentaryclosethesignatureoptionalparts

（可选择）(1)

thereference

(2)

theattentionline(3)thesubjectline(4)theenclosure(5)thecarboncopynotation(6)thepostscriptnote5/17Partsofabusinessletter1.Letterhead信头Thecompany’sname/address/postcode/TelNo./faxNo./E-mailaddress2.

Reference编号（案号）File（档案、文件）number,departmentalcode(orthereferenceinitials（缩写）)

E.GYourref.:/318Ourref.:/770056/173.

Date

ShouldbetypedinfullandnotabbreviatedAvoidgivingthedatesinfigures(12/10/06)BrE:day,monthandyearAmE:month,dayandyearPrefercardinalnumbers基数词(1,2,3,4…)ratherthanordinalnumbers序数词(1st,2nd,3rd,4th…)Acommamustbeusedbeforetheyear8June,/June8,7/174.

Insidenameandaddress信内地址Courtesytitles

①Mr.先生E.g.Mr.Storm②Esq./Esquire先生E.g.JohnP.Storm,Esq.③Mrs.夫人④Ms.女士⑤Miss小姐⑥Messrs.先生们E.g.Messrs.MacDonald&EvansCo.⑦Mmes.女士们⑧Thereceiverholdsaspecialtitle,suchasDoctor,Professor,Colonel,useitinsteadofMr.andhisofficialpositionshouldfollow:

E.g.Dr.E.Browning,President⑨Whenaddressingbusinessexecutives,includetheirtitle.

E.g.Mr.PaulJohnson,President8/17

4.

Insidenameandaddress信内地址Payattentiontothepostalserviceabbreviationforstate(province)andothersNY–NewYork,Pa./Peen–Pennsylvania,Ca.–CaliforniaVic.–VictoriaQue.–QuebecMA–MassachusettsRd.–RoadSt.–StreetAve.–Avenue

E.g.234CommonwealthAve.BostonMA23456Attentionlinebeusedtodirectthelettertoaspecificindividualorsectionofthefirm.(ATTN:/Attention:/(Forthe)attentionof…)

E.g.RichardThomas&BaldwinsLtd.,

151GowerStreet

London,England

Attention:Mr.CaveorAttentionofPurchasingManager

9/175.Thesalutation（称呼）

DearSir,DearMadam,(forbothsingleandmarriedwomen)DearSirorMadam,DearSirs,(Mesdames)(BrE,foraddressingtwoormore,aswherealetterisaddressedtoafirm)Gentlemen:(AmE)(followedbyacolon)DearMr.Mason,DearDavid,10/176.Thesubjectline.（事由）Callattentiontothereason,relativereferenceorbriefsubjectE.g.Re:YourOrderNo.1513Subject:Men’sShirts7.Thebody.（正文）Whenusingcontinuoussheets,alwaystypeaheadingtoshowthenameofyourcorrespondent,thenumberofthesheet,andthedateE.g.CollinsTelecomCompany,-2-March24

11/178.ComplimentaryClose（结尾套语）Beinkeepingwiththesalutations,usualmatchesasfollows:

SalutationCloseOccasion

DearSir(s)Yoursfaithfully,standard/formal

MadamFaithfullyyours,(AmE)GentlemenTrulyyours,UsedbyAmericansDearMr.…Yourssincerely,lessformallyand

Sincerelyyours,(AmE)betweenpersons

knowntoeachotherDearJohn(Kind)regards,informal(Best)wishes,12/179.Signature(署名）BesignedbyhandandininkThenameofsignerisusuallytypedbelowthesignatureandfollowedbyhisjobtitleorposition

E.g.YoursfaithfullyperproTheoverseasCoLtd/forSalesManager(sgd.)W.BlackPresidentNeversigntheletterwitharubberstamp（橡皮图章）13/1710.TheEnclosure（附件）E.g.Enclosure:PricelistEnclosures:1.1B/L（提单）

2.1Photo

3.1Certificate（证书执照）

Encl.Asstated/Encl.a/sEnc.14/1712.Thecarboncopynotation（抄送）cc--Notationistypedontheoriginalandcarboncopies.E.g.c.c.:Mr.J.CooperC.C.:coca-colaCo.Copyto:SalesManagerCopiesto:Directors13.Postscript（附言）E.g.P.S.Theinvitationwillbemailedtoyouinadayortwo.

15/17Key

ChinaNationalChemicalsImp.&Exp.Corporation

Xijiao,Beijing,China

August18,

YourRef:

OurRef:Messrs.J.Brown&Co.,143Eastcheap,LondonE.C.3

DearSirs,

Re:ShippingDocuments

Wearesendingyouunderseparatecoverafullsetofnon-negotiablecopiesofshippingdocumentspers.sPEACE.Wehopethatyouwillfindeverythingingoodorder.

Yoursfaithfully,