大型观众演示指南

SAPDeutschlandAG&Co.KGLargeAudiencePresentationGuideLargeAudiencePresentation–TextSlideThetextsizeshouldbeincreasedtoaminimumof18-20ptShortentextbymovingexplanationsintospeaker´snotesandremovesub-bulletsTogetmorespace,footnotesandfooterlike©SAPAG2004,presentationname,slidenumberandpartsoftheSAPLogocanbedeleteByusingthe60%zoomviewinPowerPoint,yougetagoodindicationofhowaslideappearstoalargeaudienceShownotsomanydetails,onesimplifiedgraphperpageisenoughSimplifygraphicsandreducenumberofdatapointsFontsizeoflegend,sourceandothertextshouldbeinasizethatsupportsthepresentationinfrontofalargeaudienceDatacanbeneglectedinordertofocusonthefactswhichbestsupportthemessageLargeAudiencePresentation–DataSlideSAPAGHandoverofConsultingDocumentstoThirdParties

HandoverofConsultingdocuments

tothirdpartiesNote:

Whileenforcingtheabovepolicy,weshouldbearinmindthatwecannotreallypreventourcustomersfromrequestingoriginalcopiesofourconsultingmaterial,suchasppts,documentsetc.

Weshould,inprinciple,refrainfromhandingoveranydocumentsetc.toourpartners,unlessweareworkingtogetheronaspecificproject.Thisdoesnotapplytofreelyavailablematerialsuchasflyersandothermarketingmaterialaswellaspresentationsforthegeneralpublic.

These

maybeobtainedas

pdf-files.Kick-Off-,status-andfinalpresentationsPDFPDFPDFCustomerPartnerSAPConsultingDocuments Documentations(e.g.processdescriptions)PDFPDFPDFprojectresultswithmethodknow-how/formsetc.as.xlsnononostatusreportsofprojects(as.pdf)PDFPDFPDFworkingexcels(tobefilledinbythirdparties)XLSXLSXLSworkingexcelswithresultsofsurveysnononoSAPDeutschlandAG&Co.KGGuidelineforDataVisualizationFromtheDatatotheChartDeriveaconclusionbasedonyourData,askingthemainquestion:

Whatistheaim\conclusionofmychart?OnceyouhavetheConclusion,selectthebasicdatacomparisontypetoclusterthedata:

StructureRankingTimeSeriesFrequencyDistributionCorrelationBasedonthecomparisonType,oneofthefollowingfiveChartscanbeselected:

PieChartBarChartColumnChartCurveChartScatterChartThreestepswillguideyouthroughtheprocessofconvertingdataintoa

meaningfulchart.ConclusionComparisonChartTakingatogeneraltitle,leadsoftentomisunderstandingbytheaudience.Usingtheconclusionasthetitleofyourgraph,directtheaudiencetothemainaspectStepA:ConclusionThemainsuccessfactoristheconclusion,whichyouwanttodrawandemphasise.Theformofyourchartdoesn‘tdependonthedataorthemeasurementcategoryMissingdatacanbeestimatedScalescanbeadjustedValuescanbeconvertedto%ThereexistsnogeneralguidelinehowtogettheconclusionLookatthedatafromdifferentangle

DrawConclusions

SelectthemostrelevantoneStepB:ComparisonThecompaniesmarketshareisover50%40%ofoursalesvolumeaccountsforWestGermanySharePercentageRateXPercentaccountforExampleKeywordsWhatshareinthetotalityhasasinglecomponent?FocusStructureRankingTheRevenueofRegionAwasbetterthanRegionBandCTheprofitmarginisforallfourbusinessunitsnearlythesameGreaterthanSmallerthanAndcorrespondingexpressionsOpposingsingleobjectsAreallequal,isonebiggerorsmallerthantheother?SinceFebruarytherevenueincreasescontinuouslyInthelast5yearsthenumberofemployeesdecreasesIncreasingDecreasingChangingVariationShiftingWhetherthesizenortheRankingofanobjectisofinterestbutthevariationovertimeTimeSeriesFrequencyDistr.MostofourordersinJulyhadavolumebetween10.000–15.000€Theresponsetimeformostofthecustomer-requestsrangebetween1and2daysRangebetweenXandYConcentrationFrequencyDistributionTheoccurrenceofanobjectindifferentmagnitudesThereisnosignificantcorrelationbetweentheexperienceandthepositionofanemployeeThesatisfactionofanemployeeincreaseswithhissalaryRelativelytoIncreaseswithDecreaseswithCorrelationExistsacorrelationbetweengivenvariables?CorrelationTheselectionofthetypescanbedeterminedbythefocusoftheconclusionandthekeywordsitcontains.StepC:ChartBasicshapesMultiple

elementsComparative

shapesCorrelationFrequencyDistr.TimeSeriesRankingStructureCorrespondingtothecomparisontype,acharttypecanbeselected.TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTwoBoxeswithArrowTextTextObjectives&….Objective….….….TextTextTextTextTextTextTextTextTextTextSummaryBoxXXXTableTextTextTextTextXxxXxxXxxXxxTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTableXxxXxxXxxXxxXxxTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextProcessArrowsXxXxXxTextTextTextTextTextTextTextTextTextProcessArrowsXxXxXxXxTextTextTextTextTextTextTextTextTextTextTextTextProcessArrowsXxXxXxXxXxTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextProcessArrowsXxXxXxXxXxXxTextTextTextTextTextTextTextTextTextTextTextTextActiontitle–maximumoftwolinesTitleThisisanexampleThisisanexampleThisisanexampleFont:ArialSize:14-18Position:toprightKeepitsimple!StickerPosition:topleftofslideorchartStickerNavigatorTextWhiteLinesNoShadingsObjectsPosition:bottomleftFont:Arial,8ptFootnotesSource:Font:ArialBlackSize:22TitleFont:ArialSize:18ActionTitleBCFormatGuidelineTitleArialBlack,22pt,non-bold,leftjustified,titlecaseReferstodocumentationcontentsitemInnoteformActionTitleFormatArial,18pt,bold,leftjustifiedApplicationStorylineoftheslideCommunicatescentralthemeTextChartsArial,14-18pt,bold,

leftjustified….KickerBoxArial,16pt,bold,left-sited,orangelinewith21/4pt(ifrequired:)SummarizesthecontentoftheslideandleadsovertonextslideFootnotesArial,8pt,non-bold,leftjustifiedToexplainnewtermsandabbreviationsfirsttimetheyareusedToprovidesourcereferencesBulletsLevelI:Bulletpoints,Wingdingscharactercode110LevelII:Dashes,Arialcc.2013LevelIII:Dashes,Arialcc.2013221/221/221FontGraphics

HighlightingGraphics

BackgroundEyecatchersBCFormatGuideline–ColorsAA124/30/31240/160/033/87/71178/178/1780/51/1020/72/144RGBCodeofBCspecific

ColorsPresentationTutorial

SAPDeutschlandAG&Co.KGThesystematicapplicationofprofessionalpresentationstandards

isadecisivefactorinthesuccessofSAPBusinessConsultingGoalsofProfessionalStandardsBrandingenabledbycon-sistentinternalandexternalrepresentationofBCEfficientexchangeofinformationwithinBCSettingqualitystandardsCorporateidentity,enabledby“onevoice”communi-cationwithinBCCustomerenthusiasmManagementSummaryBindingstandardswithrespecttothestructure,formatanddesignofdocumentationformthebasisofprofessionalBusinessConsultingProfessionalStandardsGoalEffectivecommunication

WellstructuredClearlywordedAttractivelypresentedManagementSummaryPresentationFormatPresentationFrameworkPresentationOrganizationContentsSlidePresentationFramework 5PresentationOrganization 12SuccessFactors 13PyramidThinking 16CreationProcess 25Design 40PresentationFormat 52GeneralFormattingRules 53SpecificFormattingRules 63TitlePage 64AgendaSlide 67BusinessGraphics 70ConceptualCharts 77TextCharts 81TableofContentsContentsPresentationFrameworkPresentationOrganizationPresentationFormatThepresentationframeworkcoversdifferenttypesofpresentation,theircomponents,andthegeneralstructureofapresentationPresentationFrameworkPresentationcomponentsPresentationstructurePresentationtypesPresentationFrameworkPresentationTypeEnablerFulfillmentIssuepaperContentSpecificsConsultingapproachStudyFactSheetPresentation/talkOfferpresentationKick-offmeetingProgresspresentationFinalpresentationPresentationTypesDiscussionofhottopicsInternalknowledgemanagementChartsourceforsalesprospectingandprojectsProjectmethodsandproceduresComprehensive(empirical)analysisTemplatewithup-to-dateinformationonkey

accountsMoregraphicscontent,withdesignspecificsSales-orientedpresentationProjectscope,proceduresandorganizationProjectresults(operativelevel)ManagementsummaryEssentialLeanSelf-explanatoryCoremessagesOptional,butclearlystructuredGreaterdegreeofdetailSupportingstatementsSetsofmaterials

(questionnaires,etc.)Mandatoryforpresentationswith100pluschartsSeparatefolderfor30andmorebackupsNotjustacollectionofrandomcharts!-"Sowhat?"Presentationcharts+backupsHandoutsinpresentationfolder,

possiblywithBCimage

brochureandbusinesscard(s)PresentationFrameworkPresentationComponentsDocumentationBackupPresentationCharts123456PresentationFrameworkPresentationStructureTitlepageManagementSummaryTableofContents(optional)AgendaMainContentsBackupNote:

Bearinmindwhenapplyingtheaboverulesthatwecannotreasonablyrefusetogivecustomersmastercopiesofconsultingmaterial(ppts,docfiles,etc.)iftheyaskforthem.

Weshouldavoiddistributingmaterialtopartnersunlessweareinvolvedinajointprojectwiththem.Thisdoesnotapplytopublicationslikeflyersandothermarketingcollateralortopublishedpresentations;thesecanbedistributedaspdfs.RulesforDistributionofConsultingMaterialPresentationFrameworkItemCustomerSAP1ConsultingmaterialKick-off,progressandfinalpresentationsas.pptsnoPartnernono2Kick-off,progressandfinalpresentationsas.pdfsyesyesyes3Documentation(e.g.processdescriptions)as.docfilesnonono4Documentation(e.g.processdescriptions)as.pdffilesyesyesyes5Projectresultsincl.methodsknowledge/formulas,etc.(e.g.investmentcalculations)as.xlsnonono6Projectstatusreportsas.docfilesnonono7Projectstatusreportsas.pdfsyesyesyes8Excelworksheets(forcompletionbyexternals)yesyesyes9Excelworksheetswithresultsofsurveys(likeitem5)nononoContentsPresentationFrameworkPresentationOrganizationPresentationFormatClearlyphrased,easytounderstandpresentationsdocumentthequalityofBusinessConsultingservicesandpromoteprojectsuccessOnlywellstructured,consistent

presentationsreflectprofessionalismForourcustomers,presentationsaretheonlytangibleBusiness

Consulting

product

(“businesscard”)CustomerscanonlyimplementprojectresultsprovidedtheyarepresentedclearlyandcommunicatedwellExpert

ConsultingServicesPresentationOrganization–SuccessFactorsPresentationSuccessFactors(1)AneffectiveSAPBusinessConsultingpresentationfulfilssixkeycriteria2Consistent,uniformstructure3Appropriate,fluentphrasing4Effective,leanvisualization5Individualtargetgrouporientation6Standardizedlayout1Result-oriented–focusonessentialsPresentationOrganization–SuccessFactorsPresentationSuccessFactors(2)ThepyramidisaproventoolforsupportingcoremessagesinstructuredformCoremessageSub-topicsSupportingstatementsIllustratesthe

hierarchicalrelationshipbetweenarguments

SupportsnaturalinclinationtocategorizeideasandfacilitatesperceptionContentStructureTypesFeaturesofPyramidStructurePresentationOrganization–PyramidThinkingHierarchicalPyramidPrincipleTraditionalAcademicApproachHighlightprojectresultsbyplacingcoremessageatthetopofpyramidClearoverviewofcoremessageSimplifiesexplanationsofcontent

andcontextDrawsattentiontothecentral

propositionSupportslogicalargumentationMostimportantinformationnot

supplieduntiltheendToomuchdetailcausesconfusionTargetgroup

perspectiveAuthor

perspectiveWeakensfocusoncentralpropositionMakesconsistencyandlogicofargumentation

moredifficulttorecognizeCoreMessageCoreMessageContrastingTypesofDocumentationPresentationOrganization–PyramidThinkingLogicalgroupssupportexistingconsensus,logicalchainsaidtheformationofopinionsLogicalGroupLogicalChainPyramidConstructionsMaincategorySub-

categoriesSub-

categoriesMaincategoryThesisSynthesisAntithesis+ Supportsthecognitiverequirementoflogicalstructures+ Focusesrecommendationsandactions+ Provideslogicalsupportforarguments- Toodirectfortargetgroupswhoseinterestinatopichasnotyetbeenaroused+ Enablessolutionpathtoberecognized+ Closelyreflectsconsultingprocess- Makesithardertodevelop"water-tight"solutions- IfanargumentisrefutedthewholechainbreaksPresentationOrganization–PyramidThinkingAlogicalgroupconsistsofstatementsofthesamekindthatsupportthecoremessageStructureofLogicalGroupCoremessageStatement1Statement2andandProof?Proof?Proof?Proof?Statementsinanargumentationtierrequire:Samelevelofmessagecontent(comparabilityofstatements)Comparableformat(contentstructure,syntax,phrasing)toachieveoptimalclaritySimilardiscussiondepthPresentationOrganization–PyramidThinkingStatement...Proof?AlogicalchainconsistsofargumentationstepsthatculminateinacorestatementCoremessageStatement

valuing(comment)2Resultingstatement+(deduction,solution)131Proof?Proof?Why?but,

or,

and

...therefore

...Proof?Proof?PresentationOrganization–PyramidThinkingStructureofLogicalGroupNeutralstatement(situation)12YoucancombinelogicalgroupsandchainstogiveapresentationapyramidstructureLogicalgroupsupportedbylogicalchainsLogicalgroupsupportedbylogicalgroupsLogicalchainsupportedbylogicalgroupsLogicalchainsupportedbylogicalchains

andalogicalgroupPresentationOrganization–PyramidThinkingThepyramidprinciplecanbeusedatalllevelsandwithineachlevelinanytypeofpresentation

PresentationOrganization–PyramidThinkingPyramidanalysistechniquesresultinalogicaldocumentstructurePyramidDocumentStructureTitleChapterTopicSubtopicSub-subtopicPresentationOrganization–PyramidThinkingGenericProcessforCreatingPresentations(1)Ideas,facts,concepts,problemdefinitions...Problem

structuringProblem

analysis(storyline)Presentation

structure(storyboard)Document

creationPresentationOrganization–CreationProcess123456GenericProcessforCreatingPresentations(2)ProblemstructuringPresentationOrganization–CreationProcessStorylineStoryboardTasklistMasterdocumentQualitycheckCharttitleWhoWhen...Construct“goldensection”FormulatecorequestionpreciselyProblemStructuringTechniques1PresentationOrganization–CreationProcessStructureproblem

indetailLineofreasoningArgumentationlevelSuccessfulconsultingrequirespreciseidentificationofthecorequestionunderlyingtheprojecttopicProcedureExampleSpecificcorequestionanalysisGeneral

reviewoftopicWhatisthetopic?Whatistheissue

underlyingthetopic?Whatisthesolution?Whatquestionscanbederived

fromthesolution?SupplychainoptimizationWhatstrategydoesthe

companypursue?

(Markets,products,partners,M&A...)CollaborationWhatarethedecisivecompany-

specificenablersfor

supplychaincollaboration?FormulationofCoreQuestionPresentationOrganization–CreationProcessDependingonthewaytheprojectdevelops,problemstructuringmaybetop-downorbottom-upBottom-upTop-downCore

messageCorequestionBreakdownintosup-portingstatementsAdddetailedsub-itemsCorequestionCore

messageDrawconclusion/createmeaningfulsequenceDerivesummarizingstatementsIdentifysortcriteriaandclassifyaccordinglyCoremessageidentifiedProjectresultsreflectproblemstructuring

techniqueselectedatoutsetCoremessagenotidentifiedProjectresultsconflictwithproblem

structuringtechniqueselectedatoutsetPresentationOrganization–CreationProcessThe“goldensection”structuresthefirstleveloftheargumentationpyramidThree-dimensionalproblemstructuringTwo-dimensionalproblemstructuringFour-dimensionalproblemstructuringMulti-dimensionalproblemstructuringCorequestionCorequestionInternal/externalRational/emotionalStrengths/weaknessesOld/newCorequestionShort/medium/longtermProduct,price,place,promotion("4P‘s")CorequestionRegions,functions,divisions,products,valuechainWaysofStructuringProblems(1)ABCDPresentationOrganization–CreationProcessExampleThe“goldensection”structuresthefirstleveloftheargumentationpyramidInchronologicalorderVisualizationofprocessesProcessStep1Step3Step2Breaksdownprobleminto

itspartsIdeaspointtoastructureAInorderofimportanceImportanceisrelativeCustomerviewConsultantviewInorderofstructureBCCompanyDivisionADivisionCDivisionBFindings

thatimpact

businessRelatively

insignifi-

cant

findingsFindings

useful

forsubse-

quent

projectsAnalysis

resultsPresentationOrganization–CreationProcessWaysofStructuringProblems(2)ExampleDetailedproblemstructuringisgovernedbytheMECEprinciple:Statementsofequalvalueneitheroverlapnorcontaingaps“Collectivelyexhaustive”

(nogaps)“Mutuallyexclusive”

(nooverlap)TheMECEPrinciple=PresentationOrganization–CreationProcessDetailedproblemstructuringresultsinaclearlystructuredargumentationpyramidAproblemislogicallystructuredifIdeasatonelevelexpressthecombinedideasofthelevelbelowIdeasthatfallintothesamecategory,e.g.reasons,processsteps,aregroupedtogetherThestructurewithinagroupconformstothe“logicalgroup”or“logicalchain”principleCharacteristicsofGoodProblemStructuringPresentationOrganization–CreationProcessTheproblemstructuredescribedintheformofapyramidissubsequentlyconvertedintoastorylineStorylineProblemstructurePresentationstructure(storyline)CoremessageRecommendation...Recommendation2Recommendation1Storyline

CoremessageA.Recommendation1ArgumentationArgumentationArgumentation

B.Recommendation2ArgumentationArgumentationArgumentationC.Recommendation3ArgumentationArgumentationArgumentation

2PresentationOrganization–CreationProcessTheproblemstructurecanbeconvertedintoastorylineusingatop-downorbottom-upapproach(1)ProblemstructurePresentationstructure(storyline)CorequestionHypothesis...Hypothesis2Hypothesis1CoremessageRecommendation...Recommendation2Recommendation1Storyliningtop-downPresentationOrganization–CreationProcess12345Storyliningbottom-upCollect

statementsGroup

statementsBottom-up

consolidationTop-down

testStorylineBrainstorm

aboutpossibleoutcomeofprojectFormulate

statementsGroupstate-

mentsintotopicsDeleteirrelevant

andduplicatestate-

mentsComplete

statementgroups

ifthereareany

argumentation

gapsAggregate

topicsathigher

levelsFormulate

corequestionTop-downcheck

oflogicofargu-

mentationchain

Checkthatstate-

mentsatsame

levelofpyramid

arecomparableDecideon

structureof

presentationPresentationOrganization–CreationProcessTheproblemstructurecanbeconvertedintoastorylineusingatop-downorbottom-upapproach(2)Thestorylineistransferredtoastoryboard...StoryboardStorylinePresentationstructure(storyline)Storyline

CoremessageA.Recommendation1ArgumentationArgumentationArgumentation

B.Recommendation2ArgumentationArgumentationArgumentationC.Recommendation3ArgumentationArgumentationArgumentation

Actiontitleworded

asastatementContainsessential

informationHand-drawnsketches

3PresentationOrganization–CreationProcess...organizedaccordingtothecontributionstasklist,systematicallyinsertedintothemasterdocument,andgivenafinalpolishasregardsformandcontentTo-dolistStoryboardQualitycheckActiontitleworded

asastatementContainsessential

informationHand-drawn

sketchesOrganizationofcharts

tobesuppliedbyteam

membersCriterionforassessing

qualityofcontributionis

howwellitsupportsthesis

inactiontitleWholepresentationsub-

jectedtoqualitycheckHarmonizationofform

andcontent456Tasklist,master,qualitycheckMasterOnedocument,oneownerActiontitleformulated

asasentenceContainsallinformationExactdrawing

(PowerPoint)PresentationOrganization–CreationProcessCharttitle...Professionalchartdesignisdoneinpyramidform:Firstformulatethecoremessageinthemanagementsummaryandactiontitle,thenvisualizeInterpretdata/materialsDraft

storyline(managementsummary)Formulateappropriate

actiontitleDraftchartsrelatingtoactiontitleProcedureforDevelopingaConceptualChartPresentationOrganization–DesignThepresentationstructurereflectsaresult-orientedapproachandfocusonessentialsChartDesign(1)Precise,result-oriented,easilyunderstood

content(recommendation,explanation,

consequences)Clear,easytounderstand,concise,coherentandconsistentvisualizationofinformationenablingaudiencetograspessentialsquicklyTakeintoaccountvisual,cognitivehabits/

patternsofbehaviorOnlyprovideasmuchinformationasyouneed

toputyourargumentsacrossSupporteachargumentwithfactsOmitirrelevantdetails("Sowhat?")Includeadditionalinformationasback-upRulesofchartdesignPresentationOrganization–DesignInformationlevelVisualization(uniform)FocusConvenienceAre2boxesenough?Thelessinformationachartcontains,theeasieritistounderstandMakesymmetrical,balanceduseofspaceConsistency(sizeofboxes,arrows,bulletpoints,

shadingetc.)Balancebetweenbusiness,conceptandtextchartsActivewording,andclear,client-orientedphrasingCompactpresentation,nottoomanydifferent

geometricalshapesinonechartLevels,relationships,anddependenciesmustbe

quicklyandeasilyrecognizableDifferentshapesindicatedifferent

contentlevelsUsegroupingarrangementsRoundtonearestwholenumberUsesymbolsandshadingselectivelyTakevisualhabitsintoaccount–arrangeinformation

fromlefttoright,andfromtoptobottomShowannualfiguresinascendingorder

fromlefttorightMakescalingproportionateAvoidthree-dimensionalrepresentations...RulesforchartdesignRelevancetest:"Sowhat?"PresentationOrganization–DesignChartDesign(2)BalanceduseofdifferentcharttypesimprovesqualityofpresentationTextchartContentFunctionPresentationQuantitativedataQualitativedataDescriptionsShowcomparisonsExplainrelationshipsProvidedetailed

informationDiagramsGeometricshapesFiguresTextStructuredtextChartTypesPresentationOrganization–DesignConceptchartBusinessgraphicsSimple,basicshapescanbeusedtoillustrateanystatement(1)BusinessGraphicsBasicshapesMultiple

elementsComparative

shapesPresentationOrganization–DesignCorrelationDistributionDevelopmentPositioningWholeandpartsSimple,basicshapescanbeusedtoillustrateanystatement(2)EvaluationProcessComplexityOverlappingContrastingOpposingBalancedSequentialClosed-loopEnmeshedDirectionSystemDependencySystematicCause-effectE-CommerceSuccessProfessionalWebAppearanceCustomer

ProfileCompanySizeInternetUsageExperienceIndustryConceptualChartPresentationOrganization–DesignThemanagementsummaryisincludedatthebeginningofthepresentationandsummarizesthecoremessagesfordecisionmakersPrecedesthetableofcontentsandreflectsthe

centralthemeofthepresentationHelpstoidentifykeymessagesandrecommendationsCantaketheformofoverviewchartsortextchartsConsistsideallyofthesumoftheactiontitles

(storyline,centraltheme)Ifyouusecontinuoustext,highlightkeywordsinboldfontManagementSummarySummarizesprincipalcoremessagesfordecision

makers(accountsformax.10%ofdocument)PresentationOrganization–DesignExpressingactiontitlesinwholesentencesaddsvalueforaudienceOnecoremessage–onechartTheshorter,thebetterCentral

themepre-ciselyfor-mulatedinasentenceInformationInterpretationAttentionGoalActionTitlePresentationOrganization–DesignClear!??!RealizationGoodactiontitlessummarizeachart’scoremessagesandtellalogicalstoryPresentationstoryAT=Message

Chart=VerifiesATAT=Message

Chart=VerifiesATAT=Message

Chart=VerifiesATCharacteristicsofagoodactiontitleEncapsulatesthecoremessagediscussedinthechartInterpretsanddrawsconclusions(establishes,evaluates,recommends)Ashort,pithysentence–phrasedinactiveandaction-relatedterms–attractsaudience‘sattentionandholdstheirinterestSimpleandeasytounderstandTwolinesatthemostandnoperiodattheendPresentationOrganization–DesignPresentcon