商务英语智慧树知到期末考试答案2024年

商务英语智慧树知到期末考试答案2024年商务英语Likemanyotherentrepreneursinthe2010,SimonNixonneverreceivedany_______________tohelphimestablishhisbusiness.()

A:statementB:recessionC:venturecapitalD:campaign答案:venturecapitalTheuniversitiesshouldre-evaluate,thenincreaseanddecreasethenumberofplacestocurrentandfuturedemandby_______.()

A:employersB:governmentC:studentsD:customers答案:employersOncemanagesdefinefutureperformancegoals,theymusttranslatethisabstractvisionintorealityviathefunctionof.（）

A:socialresponsibility.B:organizing.C:planning.D:controlling.答案:organizing.Thebillofladingservesthepurposes:________________________.(）

A:areceiptB:adocumentoftitleC:aloanD:acontract答案:areceipt###acontract###adocumentoftitleOn-the-jobtrainingistrainingthattakeplaceoutsidetheworkplace.()

A:正确B:错误答案:错Cultureislearned.Itisinnate,soitispossibleforapersontolearnanewculture.()

A:正确B:错误答案:错误E-commercewebsitescanmakeadditionalinformationeasilyavailabletocustomers.（）

A:正确B:错误答案:正确Aboomingeconomycanencourageexpansion,whichwouldresultinhighunemployment,makingiteasierandcheapertoattractqualifiedemployees.()

A:正确B:错误答案:错Jobdescriptionislistingtheobjectoves,responsibilities,maintasksofthejob,theconditionsunderwhichthejobistobedone,anditsrelationshptootherjobs.()

A:错误B:正确答案:正确Highcompetencemeansthatemployeesareversatileintheirskillsandcantakeonnewrolesandjobsasneeded.()

A:错误B:正确答案:正确Ifyou’reintroducingsomeonewithaspecificrelationshiptoyou,maketherelationshipclearbyadding“myboss”,“mywife”.()

A:错误B:正确答案:正确Corporateculturemeans“thewaywedothingsaroundhere.”Itrepresentsacommonconceptionheldbytheorganization’smembers.（）

A:错误B:正确答案:正确Thecompanyfoundersoftenpossessdynamicpersonalities,strongvalues,andaclearvisionofhowtheorganizationshouldoperate.（）

A:错误B:正确答案:正确InEuropeancountries,peopledonotbowfrequently.()

A:错误B:正确答案:正确Greatbusinessideasandgoodopportunitiesareenoughtoensurethesuccessofabusiness.（）

A:正确B:错误答案:错误ThefourC'smodelforevaluatingtheeffectivenessofHRMarecompetence,commitment,congruence,andcosteffectiveness.()

A:正确B:错误答案:正确B2CmeansthatislesscompetitionwithinthesamefieldforthesameproductwhencomparedtoaB2Bbusiness.（）

A:错B:对答案:错Corporatesocialresponsibilityistheawarenessthatbusinessactivitieshaveanimpactonsociety,andtheconsiderationofthatimpactbyfirmsindecisionmaking.（）

A:正确B:错误答案:正确ALimitedLiabilityCompany(LLC)isatypeofbusinessownershipcombiningseveralfeaturesofcorporationandpartnershipstructures.（）

A:错误B:正确答案:正确Ethicalstandardsinbusinessarebasedoncommonlyacceptedprinciplesofbehaviorestablishedbytheexpectationsofindustry,thefirm,thesocietyandanindividual’spersonalvalues.（）

A:正确B:错误答案:错误Usuallythecolorsofbusinessnamecardsarevariedbutwillhaveacompanylogoandpossiblytheslogantoo.()

A:正确B:错误答案:正确Themostimportantfunctionoftariffsistoraiserevenueforthegovernment.（）

A:正确B:错误答案:错EDIisoftendescribedas"paperlesstrading."（）

A:正确B:错误答案:正确Ifabusinessplanistobeeffectiveitmustbespecificinanalyzingthecompetition,themoneyneededtostart,andotherdetailsofoperation.（）

A:错误B:正确答案:正确BowingisnotusedinJapan,Korea,andSouthKorea.Itisoftenusedforshowingrespectandgreetingtoothers.()

A:正确B:错误答案:错Corporatecultureisdescribedasthepersonalityofanorganizationanditguideshowemployeesthink,act,andfeel.（）

A:正确B:错误答案:正确Contactwithotherswhichreferstotheshapingofthecorporateculturebasedonhowitdevelopsoutofthecontactbetweengroupsandindividualswithinacompany.（）

A:正确B:错误答案:正确It'smoreexpensivetolaunchafunctionalE-Commercesitethantoopenanewsalesofficeorretailstore.（）

A:错误B:正确答案:错误TheInternetcanexpandmarketsandterritories,developglobalmarketingpartnerships,andprovideworldwidecustomerservice.（）

A:正确B:错误答案:正确Instrategicplanning,thecompanyshoulddiagnosethreatsandopportunitiesafterimplementingthecompanymissionsandgoals.（）

A:错误B:正确答案:错误Aflexibleexchangeratemeansthegovernmentdoesnotenterintoforeignexchangemarketsandleavesthedeterminationofexchangeratestotallyuptocurrencytraders.（）

A:错误B:正确答案:正确Off-the-jobtrainingistrainingacquiredorlearnedwhileworkingatthejob.()

A:正确B:错误答案:错Performanceevaluationbymanagerscanhelpacompanydeterminewhattalentisavailable.()

A:错误B:正确答案:正确Businessexistforthesolepurposeofmakingprofitsandcreatingwealthfortheowners.（）

A:正确B:错误答案:错误Hiringspecificationislistingthespecificskills,education,experienceandqualificationsthatareneededtoperformthejob.()

A:错误B:正确答案:正确Yourunasmallbusiness.Soitmeansthatyouhavetobeanexpertoneverything.（）

A:正确B:错误答案:错误VivianChendecidedtoworkforafloraldesignshopbeforeopeningherownshop.Thiswasapoordecisionsincesheusedherlabortomakesomeoneelsesuccessful.（）

A:错B:对答案:错Theslangorjargonusedinacompanyhelpsitsemployeesdefinetheiridentitiesasmembersofanorganization.（）

A:错误B:正确答案:正确Corporatecultureandcorporateclimatearetwodifferentconcepts.Theformerreferstothevalues,beliefs,andcustomsornormsofanorganization,whilethelatterreferstothegeneralatmosphereofanorganization.（）

A:正确B:错误答案:正确E-Commerceincludestwotypes:Business-to-Business(B2B)E-CommerceandBusiness-to-Consumer(B2C)E-Commerce.（）

A:错误B:正确答案:错误Interpersonalrelationsareatypeofhumanskill.（）

A:错误B:正确答案:正确Supervisorymanagementislessfocusedandmorelong-termthanhighermanagementroles.（）

A:正确B:错误答案:错误SmallandmediumenterpriseswhocannotaffordtoestablishoverseasofficescannotcontactwiththeoutsideworldevenifthereexistsE-Commerce.（）

A:正确B:错误答案:错误Sohowmanyaspectsethicaldilemmasinbusiness?Thefirstishumanresourcesissue.Thesecondisemployeesafetyissue.Thethirdoneisconflictsofinterest.Thefourthoneiscustomerconfidence.Andthelastoneisuseofcorporateresources.（）

A:正确B:错误答案:正确Thefact________hewassuccessfulproveshisability.（）

A:whichB:whyC:thatD:what答案:thatAsyouareawarethatthegrowingdemandfortheabovecommoditieshasdoubtlesslyresulted_________increasedprices.（)

A:forB:inC:withD:From答案:inIdon’tlike________,onlyredandyellowpeppers.（)

A:applesB:breadC:VegetablesD:fish答案:Vegetables—MustIshakehandswitheveryoneattendingthemeeting?（）

A:Yes,youneed.B:No,youneedn’t.C:No,youmustn’t.D:Yes,youcan.答案:No,youneedn’t.PleaserushyouL/C;otherwiseshipmentwill_________.（）

A:bedelayingB:delayedC:bedelayedD:delay答案:bedelayedOurclientspreferssmall_________.（）

A:packingB:packerC:packageD:packaging答案:packingIwanttobuytwonew________oftrousersandthreeT-shirtsformyholidays.（）

A:pairsB:partsC:piecesD:pair答案:pairsThispricewillremain_____fortendaysfromthedateoftheletter.（)

A:invaluableB:goodC:valuableD:valid答案:validTheserules________toallthemembersofthegolfclubsinthiscity.（）

A:replyB:ImplyC:applyD:supply答案:applyIhavenoidea_______hewillbebackornot.（）

A:thatB:whetherC:WhenD:where答案:whetherIfyourenewyourofferforafurtherfivedays,webelievewecanputthebusiness_____.（）

A:offB:inC:throughD:on答案:throughWegotthereonly_____thatthestorewasclosedonTuesday.（）

A:tofindB:havingfoundC:findingD:found答案:tofindHadyoucontactedusearlierwe________yourrequesttothefull.（)

A:wouldhavecompliedwithB:willcomplywithC:wouldcomplywithD:wouldcompliancewith答案:wouldhavecompliedwithisknowntotheworld,MarkTwainisagreatAmericanwriter.（）

A:ItB:AsC:WhichD:That答案:AsThisofferisfirm,subjecttoyourreply_________usbeforeMay30.（）

A:arriveB:arrivesC:reachingD:reaches答案:reachingOurfutureofferswillincludeyour2%commission_____.（）

A:unlessinformedB:unlessotherwisestateC:unlessotherwisestatedD:unlessotherwiseinformed答案:unlessotherwisestatedWelearnfromABCCo.thatyouareproducingforexporthand-madegloves_____naturalleathers.()

A:invariouskindsofB:invarietyC:variousofD:inavarietyof答案:inavarietyofOurmanagersayshe’dratheryou_____tomorrowinsteadoftoday.（）

A:hadcomeB:havecomeC:comesD:came答案:cameHedoesn’t________totakeaholidaythissummer.（）

A:pursueB:suggestC:planD:acquire答案:plan出口部inEnglishmeans?()

A:BusinessOfficeB:ExportDepartmentC:PersonnelDepartmentD:ImportDepartment答案:ExportDepartmentItisessentialthatyou_____competitiveprices.()

A:makeB:quotingC:makingD:quote答案:quoteAfitnesscentrecanhelppeoplewhoare________.（）

A:fitB:glamorousC:RichD:unfit答案:unfitTravelersareallowedtocheckuptotwobags,butthereisa_____andsizelimitonthosebags.（）

A:weightB:classC:colorD:price答案:weightJackwriteastoryabouthisexperienceinInnerMongoliawhenhegetsbacktoBeijing.（）

A:plantoB:willC:shallD:is答案:shallItisourhopethat,afterprovingourabilitytodisposeoflargequantities,youwillappointusasan_________.（）

A:saleagencyB:sellagentC:sellingagencyD:exclusiveagent答案:exclusiveagentWehavelodgedaclaim________ABC&Co.________thequalityofthegoodsshipped________M.V.“Peace”.（）

A:against,on,inB:to,for,perC:on,for,asperD:with,on,per答案:with,on,perWewouldliketoknowonwhattermsyouarewillingto_________anagencyagreement.（）

A:arrangeB:doC:comeD:conclude答案:concludeIfourclient_________thesample,wecangetfromhimalargeorder.()

A:approvesofB:awareofC:confirmsofD:informsof答案:approvesofWebelievethatyouwillagreethattheprices,whichareall_________ofCFRLondon,areverycompetitive.()

A:ComeB:inclusiveC:exclusiveD:made答案:inclusivebythenewsoffailureoftheproject,thenewmanagercouldhardlysayaword.（）

A:ShockedB:BeshockedC:TobeshockedD:Shocking答案:ShockedMultinationalcorporationsfirstappearedin20thcentury.()

A:错B:对答案:错Environmentalelementsarecategorizedasexternalfactorsthataffectpricingdecisions.()

A:错B:对答案:对Usinglicensing,acompanycangainmarketpresencewithoutamajorinvestment.()

A:错B:对答案:对Brandstretchingmeanstheapplicationofanexistingbrandnamebeyonditsinitialrangeofproducts,oroutsideofitscategory.()

A:对B:错答案:对Anincreasingnumberofretailersandwholesalershavecreatedtheirownbrands—suchasWal-MartoffersSam’sChoicebeveragesandfoodproducts.Thisiscalledco-branding.()

A:错B:对答案:错Acounter-offerisvirtuallyaresponseoftheoriginaloffer.Itusuallyconsistsofthethreeconditions:entireacceptance,partialrejectionbasedonconditionalacceptanceandofferdeclined.()

A:对B:错答案:对Horizontalconflictoccursamongfirmsatthedifferentlevelofthechannel.()

A:错B:对答案:错Formatisveryimportantinbusinesswritingbutformatisnottheonlythinginwritinganeffectivebusinessdocument.()

A:对B:错答案:对Businessnegotiationisanessentialpartindevelopinginternationalbusinessconnection.()

A:对B:错答案:对Internalcommunicationreferstothecommunicationtakingplacewithinagivenorganizationthroughsuchwrittenandoralchannelsasmemos,reports,person-to-personandtelephoneconversationsandsoon.（）

A:错B:对答案:对Definitionsofnonverbalcommunicationdifferfromoneexperttoanother,simplystated,communicationwithouttheuseofwords.()

A:错B:对答案:对InSWOT,strengthsandweaknessesareexternalfactors.()

A:对B:错答案:错Directexportingissellingtoanintermediary,whointurnsellsyourproductseithertocustomersorimportingwholesalers.()

A:对B:错答案:错Atthispoint,yourcompanywantstomoveawayfrommassmarketingandengageintargetmarketing.Thethreestepstotake,inorder,aremarketsegmentation,marketingpositioning,andtargetmarketing.()

A:对B:错答案:错Thecultureofacompanythatvaluescreativityandrisk-takingisbetterthantheonevaluesloyaltyandlong-termservice.()

A:对B:错答案:错Hybridbusinessisofferingacombinationofservicetosatisfycustomers’needs.()

A:错B:对答案:对Billboards,postersandelectricdisplaysaremajorformsofoutdooradvertising.()

A:错B:对答案:对Salutationisgenerallywrittentwolinesbelowthelastlineoftheinsideaddressortheattentionline(ifused).()

A:错B:对答案:对Merchandisingbusinessalwaysbuysproductsataretailpriceandsellslateratawholesaleprice.()

A:对B:错答案:错MajortypesofadvertisingmediaincludesInternet,TV,newspaper,radio,directmail,magazine,outdoorbillboardsandothers.()

A:错B:对答案:对Franchiseisacontractualassociationbetweenamanufacturer,wholesaler,orserviceorganizationwhobuytherighttoownandoperateoneormoreunitsinthefranchisesystem.()

A:错B:对答案:对Diversificationisthestrategyofcompanygrowthbystartinguporacquiringbusinessesoutsidethecompany’scurrentproductsandmarkets.()

A:对B:错答案:对Aproductlifecycleusuallyconsistsoffourstages.Theyareintroduction,growth,maturityanddecline.()

A:错B:对答案:对AccordingtoNanLeaptrott,themasteryofprotocolconcernsnotmerelyknowingtherules,butalsounderstandingtherulesofinteraction.()

A:对B:错答案:对Nonverbalmessagescanbemoreemotionalintheirappealandimpactthanverbalones.()

A:对B:错答案:对Advertisingisaformofmarketingcommunicationusedtopromoteorsellsomething,usuallyabusiness’sproductorservice.()

A:错B:对答案:对Theadoptionclassificationsuggeststhataninnovatingfirmshouldresearchthecharacteristicsofearlyadoptersandearlymajorityfirst.()

A:错B:对答案:错Theprincipleofconcisenessforeffectivewritingmeanstowriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.()

A:错B:对答案:对InChina,marketforceisnotplayinganyroleinallocatingsocialresources.()

A:对B:错答案:错Marketeconomyandcommandeconomyoccupytwoextremesintheorganizationoffactorsinproduction.()

A:对B:错答案:对Soleproprietorshipisanoldestformofbusinessandtakeslimitedliability.()

A:错B:对答案:错IntheIslamicworld,whenpresentingorreceivingabusinesscard,oneisexpectedtousethelefthand.()

A:错B:对答案:错Injobadvertisements,financialpackageusuallyreferstomoneyandbenefits.()

A:错B:对答案:对SWOTAnalysisisastrategicplanningmethodusedtoevaluatethestrengths,weaknesses,opportunitiesandthreatsinvolvedinaprojectorinabusinessventure.()

A:对B:错答案:对Adsovertheradiocanbeclippedandsaved.Theyarelowincost.()

A:错B:对答案:错Brandproliferationmeansanintroductionofproductwithnewbrandnamesinthesameproductcategory.()

A:对B:错答案:对Abrandequitycanbedividedintotwolevels:juniorequityandseniorequity.Brandloyaltyisjuniorequity.()

A:错B:对答案:错Polychronic-timeculturesemphasizeschedules,aprecisereckoningoftime,andpromptnessandMonochronic-timeculturesemphasizethecompletionoftransactionsandtheinvolvementofpeopleratherthanarigidadherencetotheclock.()

A:对B:错答案:错Withinthesamehomeculture,therearestillvastdifferencesincorporateculture.()

A:对B:错答案:对Abrandonlyincludessomevisiblethingssuchasaname,animage,aslogan,atrademark.()

A:错B:对答案:错Howtoruneffectivemeetings?（）

A:MakingsureeveryonehasafairchanceofbeingheardB:KeepingthediscussionontrackC:SettingthemeetingtoneD:Summarizerelevantpointsandtiethingstogether答案:Settingthemeetingtone###Keepingthediscussionontrack###Makingsureeveryonehasafairchanceofbeingheard###SummarizerelevantpointsandtiethingstogetherPickoutsomeorganizationalstructuresmentionedinclass.（）

A:DivisionalstructureB:TypicalstructureC:MatrixstructureD:Functionalstructure答案:Divisionalstructure###Functionalstructure###MatrixstructureWhatarethetwostandardcriticismsinFunctionalorganization?（）

A:peopleareusuallymoreconcernedwiththesuccessoftheirdepartmentthanthatofthecompanyB:wastetoomuchmoneyC:toocomplicatedD:separatingfunctionsisunlikelytoencourageinnovation答案:peopleareusuallymoreconcernedwiththesuccessoftheirdepartmentthanthatofthecompany###separatingfunctionsisunlikelytoencourageinnovationHowtobuildworkethics?（）

A:initiativeB:honestyC:teamworkD:startearly答案:startearly###teamwork###honesty###initiativeWhatinfluencemarketthemost?（）

A:PriceB:ProductC:PlaceD:Promotion答案:Product###Price###Promotion###PlaceInSWOTAnalysis,anopportunitycouldbe_____________.()

A:AnewcompetitorinyourhomemarketB:AnewinternationalmarketC:AdevelopingmarketsuchastheInternet.D:Mergers,jointventuresorstrategicalliances答案:AdevelopingmarketsuchastheInternet###Mergers,jointventuresorstrategicalliances###AnewinternationalmarketAsatisfactoryquotationcanbewritteninthefollowingway:______()

A:encouragingthecustomertomakeanorderB:answeringalltheinquiriesfromthepotentialcustomersC:endingthequotationwithanoptimistictoneD:appreciation答案:answeringalltheinquiriesfromthepotentialcustomers###appreciation###endingthequotationwithanoptimistictone###encouragingthecustomertomakeanorderIsthereanyseatavailablenow？现在没有座位吗？（）

A:对B:错答案:错Wehavenotdecidedonthedestinationforthemeetingyet(我们还没有决定这次会议的目的地)。（）

A:对B:错答案:对Chiefexecutiveofficermeans首席运营官。()

A:错B:对答案:错Beingaproductmanager,youhavetoknoweverything.（）

A:对B:错答案:错Aninherentproblemofhierarchiesisthatpeopleat1owerlevelsareunabletomakeimportantdecisions,buthavetopassonresponsibilitytotheirboss.（）

A:错B:对答案:对Irecommendyoutotrythisdish（建议你们尝一下这个菜）。（）

A:对B:错答案:对我们的经理去机场送客人了，可能会回来得很晚。（see…off）Ourmanagerhasbeentotheairporttoseetheguestsoffandperhapswillcomebackverylate.（）

A:错B:对答案:对Peoplehandlingisgenerallyviewedasthemostimportantpartofareceptionist’sjob?（）

A:对B:错答案:对Shanghaiwillholdaninternationalexposition（举办国际博览会）。（）

A:错B:对答案:对Wehavereservedatable（预定了一个位子）fortonight.（）

A:错B:对答案:对我想订一个明天的海景房。I’dliketobookaroomwithaviewoftheoceanfortomorrow.（）

A:错B:对答案:对在社交场合见到客人要握手欢迎。（greet）Oneshouldgreettheguestsbyshakinghandswiththemonsocialoccasions.（）

A:对B:错答案:对Trytoanswergeneralquestionsaboutyourselforpreviousjobsinapositivemanner.()

A:对B:错答案:对Branchmanagermeans生产经理。（）

A:错B:对答案:错I’dliketobookaround-tripticketfortomorrow.我想订一张明天的往返票。（）

A:对B:错答案:对我很开心地宣布约翰先生晋升为我公司人力资源总监。I’mhappytoannouncethatMr.Johnhasbeenpromotedtobeourcompany’shumanresourcesmanager.（）

A:对B:错答案:对Anagendaiscrucialtomeetingsuccessinthreewaysexceptfitintothetotalprogram.(）

A:错B:对答案:对Thereisasayingthat（有句话说得好）“southernershaveasweettooth,andnorthernerscravesalt”。（）

A:对B:错答案:对Giveacopyofyourscheduletoafriendorfamily.留一份行程表给朋友或家人。（）

A:错B:对答案:对人力资源部inEnglishisHumanResourcesDepartment。（）

A:错误B:正确答案:正确Toapply,pleasecompletetheapplicationformandsendtheformwithacoverlettertothedirectorof_________.()

A:AccountingB:HumanResourcesC:MarketingD:PublicRelations答案:AI参考:正确答案是D:PublicRelations。\n句子中提到“请填写申请表，并把申请表和一封介绍信一起寄给公关部主任”，因此答案为D，即公关部。A、B、C选项与句子意思不符。'Advertisingcanbecategorizedasakindof________communication.（）

A:interethnicB:internalC:interregionalD:external答案:AI参考:正确答案是D:external。\n外部交流。广告可以作为一种外部交流的方式而被分类。因此，选项D“外部的”是正确答案。其他选项“种族间的”（A）、“内部的”（B）和“区域间的”（C）都不符合广告的交流方式。'_____leadstothelossofjobstoothercountries,andisharmfultolocalindustriesandbusinesses.()

A:TariffsB:OutsourcingC:QuotasD:Tradedispute答案:AI参考:答案：B:Outsourcing\n\n解析：根据题干中的句子“不用分析，只需要给出正确选项【单选题】_____leadstothelossofjobstoothercountries，andisharmfultolocalindustriesandbusinesses.”可知，导致失去工作岗位并危害当地行业和商业的应是“外包”这项业务。而“关税”主要用来调节商品价格，“配额”则是用于控制数量，贸易争端一般是在不同国家之间产生的问题。因此，正确答案为B。'Thecompanycan’tpayitsdebts–Ithinkit’sheadingfor_______________.()

A:bankruptcyB:prosperityC:investmentD:refund答案:AI参考:正确答案是A:bankruptcy。\n根据句子意思，公司无法偿还债务，我认为它正在走向破产。因此，正确答案是A，即bankruptcy。Bprosperity意为繁荣；Cinvestment意为投资；Drefund意为退款。这三项与句子意思不符。'Thispriceis_________ofyour5%commission.()

A:coveringB:includingC:includesD:inclusive答案:AI参考:正确答案是D:inclusive。\n这句话的意思是：这个价格包括了你5%的佣金，这里inclusiveof包含在…里面，表示价格包含佣金。cover指包含物；including表示“包括”，强调不忽略其中的任何一个项目；includes常与具体数量等连用。因此只有D项inclusive符合句意。故选D。'Thisjobissoimportant,Ithinkweneedto_________someone.()

A:offerB:coverC:fireD:headhunt答案:AI参考:正确答案是D:headhunt。\n此题中headhunt为固定词组，表示“雇佣，聘请”。其他选项的意思为：offer提供，cover补偿，fire解雇。因此答案为D。'Minutesareusedfor….()

A:meetingsB:relaysensitivematerialC:groupactivitiesD:invitations答案:AI参考:正确答案是A:meetings。\nminutes用于记录会议的内容，选项中只有A与会议有关，其他选项与时间或传达有关。因此答案为A。'Thefirststepinthenewproductdevelopmentprocessis_____.()

A:ideascreeningB:ideagenerationC:markettestingD:concepttesting答案:AI参考:在新的产品开发过程中，第一步是创意的产生。因此，选项B“创意的产生”是正确答案。\n\n其他选项的含义：\n\n*选项A“ideascreening”是创意筛选，是在创意产生后对其进行筛选和优化。\n*选项C“markettesting”是市场测试，通常在新产品上市前进行，以了解市场对该产品的反应。\n*选项D“concepttesting”是概念测试，通常在新产品开发完成并制作成样品后进行，以了解目标客户对该产品的具体概念的反应。\n\n因此，这些选项都不符合作为新产品开发过程第一步的描述。'Whenwritingthedateonabusinessletteryoushouldtakecaretodowhat?()

A:spelloutthemonthB:alwaysuseonlynumbersinthedatefieldC:makesureyoualwaysputthemonthfirstbeforethedateandyearD:makesureyoualwaysputtheyearfirstbeforethemonthandday答案:AI参考:在商业信件中写日期时，应该注意确保做的事情是（C）确保月、日和年份总是按照特定的顺序书写，即在日期和年份之前始终先写月份。正确的书写顺序是月、日、年。所以，选项C是正确答案。其他选项的含义在题目中并不符合常规的日期书写方式。因此，答案为（C）makesureyoualwaysputthemonthfirstbeforethedateandyear。'_______isastrategicplanningmethodusedtoevaluatethestrengths,weaknesses,opportunitiesandthreatsinvolvedinaprojectorinabusinessventure.()

A:SWOTAnalysisB:CasestudyC:BrandingstrategyD:4Ps答案:AI参考:正确答案是A:SWOT分析。\nSWOT分析是一种战略规划方法，用于评估项目或企业业务中涉及的优势、劣势、机会和威胁。因此，答案为A。B选项“案例研究”是一种研究方法，通常用于了解特定情境下的行为和决策。C选项“品牌战略”是一种营销策略，用于建立和推广品牌。D选项“4Ps”是市场营销组合中的四个要素，包括产品、价格、促销和地点。这些选项中只有A选项与问题中的战略规划方法有关。'Thisofferis_________youracceptancebyE-mailonorbeforeMarch15.()

A:effectivelyforB:effectivetoC:effectiveofD:effectivefor答案:AI参考:正确答案是D:effectivefor。\neffective是形容词，在句子中做表语，与句子主语thisoffer之间是被动关系，所以要用介词for，表示目的，这句话的意思是：这个提议将在三月十五日之前通过电子邮件确认有效。所以正确答案是D。'Whatshouldyoudoifyouareworriedthatthereaderofarequestyouareaskingwillnothonoryourrequest?()

A:beforcefulanddemandtheyhonoryourrequestB:writetheletterinadirectstyleC:writetheletterinanindirectstyleD:askthemtopleasegrantyourrequest答案:AI参考:正确选项:D:askthemtopleasegrantyourrequest\n\n原文中提到如果你担心请求的读者不会遵守你的请求，应该怎么做，选项A和B都表示要强硬地要求他们遵守，不符合原文语境；选项C表示要用间接的方式写信，也不符合原文；只有选项D表示请求对方“请”满足你的请求，符合原文语境。因此，正确答案是D。'Themostbasiccauseofaperson'swantsandbehavioris_____.()

A:socialstatusB:ethnicbackgroundC:economicwell-beingD:culture答案:AI参考:正确答案是D:culture。\n文化是人们行为和欲望的最基本原因，是本题的正确答案。\n\n社会地位、种族背景和经济福祉都不是人们欲望和行为的最基本原因。社会地位主要影响人的权利和机会，种族背景影响人们对社会地位的期望和认可，经济福祉主要影响人们的生活质量，而非行为和欲望。因此，这三个选项都不能完全解释人们欲望和行为的最基本原因。\n\n相反，文化是一个更广泛的概念，包括人们的行为、价值观、信仰、语言、艺术、历史、传统、习俗等。这些因素共同塑造了人们的欲望和行为，并解释了为什么不同的人会有不同的需求和偏好。因此，文化是人们欲望和行为的最基本原因。因此，本题的正确答案是D。'Ifyouareinterested,wewillsendyouasample_________charge.()

A:withB:forC:freeofD:in答案:AI参考:正确答案是C:freeof。\n句子中表示“免费的”，freeof是固定搭配，意为“免费”。故选C。'Aletterofadjustmentshouldbewritteninwhatstyle?()

A:inductionB:indirectC:directD:orderly答案:AI参考:正确选项为C：direct。\n\n根据题目中的信息，信件调整应采用何种风格，而选项中只有C选项“直接”符合题意，因此C是正确答案。其他选项A、B、D与题目中的要求不符。'Whatisthefirstthingtoappearonabusinessletter?()

A:thedateB:theinsideaddressC:theletterheadD:theattentionline答案:AI参考:正确答案是C:theletterhead。\n信头（Letterhead）是在商业信函上用一些字体（通常是不满三行的），清楚地说明这封信是发给哪个公司的信头上有该公司的地址、标志和成立日期，属于正式抬头格式的一部分，其目的主要是为让对方对来信所属的公司一目了然。在商务信函中，信头通常出现在第一页的上部，紧接着收件人的地址和签名处。因此，在商务信函中，信头是首先出现的内容。所以答案是C。A选项日期通常出现在信头下方或结尾处；B选项内部地址通常出现在信头下方或结尾处；D选项注意行通常在结尾处表示这封信由谁发送或针对谁。'Whatinformationshouldbecontainedinthefirstinformationsectionofaresume?()

A:thejobobjectiveB:thedateC:familyhistoryandgenderidentificationD:contectinformation答案:AI参考:在简历的第一个信息部分应该包含的信息是：联系信息。\n\n所以正确选项是D:contactinformation。其他选项A（工作目标）、B（日期）和C（家庭历史和性别识别）并不应该被包含在简历的第一个信息部分。'_____areusuallyimplementedwiththeaimofimprovingeconomicactivityinthedomesticeconomy,butcanalsobeimplementedforsafetyorqualityconcerns.()

A:FreetradepoliciesB:TradedisputesC:TradeembargosD:Protectionismpolicies答案:AI参考:正确答案是A:Freetradepolicies自由贸易政策。\n根据题干中的关键词“不用分析，只需要给出正确选项”和题干中“areusuallyimplementedwiththeaimofimprovingeconomicactivityinthedomesticeconomy”可知本题考查贸易政策，四个选项中只有A项符合题意，因此答案为A。B项“贸易纠纷”和C项“贸易禁运”与题干中的内容不符；D项“保护主义政策”虽然也与贸易有关，但与题干中的“改善国内经济活动”不符。因此，正确答案为A。'Ifwecatchanemployeestealing,theyaregivenaverbal________.()

A:interviewB:conversationC:warningD:discussion答案:AI参考:单选题：Ifwecatchanemployeestealing,theyaregivenaverbalwarning.应该选C:warning。警告。interview面试，conversation会话，discussion讨论。只有warning是警告的意思。所以选C。'Whattypeofbusinessfindsitmucheasiertoraisemoney?()

A:Apartnership.B:Asoleproprietorship.C:AlloptionsarewrongD:Acorporation.答案:AI参考:正确答案是D:Acorporation。\n公司更容易筹集资金，所以D选项是正确答案。A选项合伙企业、B选项独资企业和C选项都错误，因为它们筹集资金相对困难。'Whichofthefollowingsuggestionsisanexperiencedentrepreneurmostlikelytogivesomeonewhoisthinkingaboutgettingintobusiness?（）

A:Evensmallbusinessesmustkeepaccuraterecords.B:Startinganewbusinessisalwaysbetterthanbuyinganexistingfirm.C:Inordertokeepcostslowwhenthecompanyisjustgettingstarted,waitatleastayearbeforehiringanaccountantorlawyer.D:Priorbusinessexperienceisnotreallyimportantinmanaginganewfirm.答案:AI参考:一个有经验的创业者最可能会给那些考虑进入商业的人提出哪个建议？（）\n\nC:为了保持公司刚起步时的低成本，在公司开始至少一年前再聘请会计师或律师。\n\n在创业初期，聘请会计师或律师可以帮助企业合理避税，并为公司的发展做出决策提供支持。创业初期是公司开支较大的时候，选择在创业一年后再聘请律师或会计师可以避免短期内高昂的开支，从而降低企业的成本。这是一个明智的决定，可以给创业者带来更好的长期利益。其他选项没有提供具体的行动建议或实际可行性。因此，答案是C:为了保持成本低，公司刚开始时应该等到至少一年后再聘请会计师或律师。'Gainsfromtradeonlyoccur_______________________.（）.

A:ifcountriesthathavedifferentcomparativeadvantagestradewitheachotherB:ifacountryhasanabsoluteadvantageinproductionC:ifbothcountrieshaveanabsoluteadvantageintheindustryinwhichtheyspecializeD:ifcountriesdonotspecializeinanyindustry答案:AI参考:正确答案是C:ifbothcountrieshaveanabsoluteadvantageintheindustryinwhichtheyspecialize.贸易收益只有在两个国家在其专长的产业中都拥有绝对优势时才会发生。\n\n贸易收益理论认为，贸易的产生是因为参与贸易的双方在生产某种产品时具有绝对优势或劣势，这种优势或劣势使得他们可以通过交换获得利益。因此，选项C“