全球耳机市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

&

MARKETSPhones:

market

data

&

analysisMarket

InsightsreportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Phones

market

ispartof

the

Devicesmarket.10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:DevicesGoto

Devicesmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor1415MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

Market104CHAPTER

1OverviewThe

Phones

market

is

a

dynamic

andfast-growing

marketOverview:

SummarySummaryCustomer

preferences,

adrivingfactorintheworldwide

phonemarket,

arediverse.

Some

optfor

flagshipsmartphones

with

cutting-edge

features

and

top-of-the-line

cameras,

while

others

seek

budget-friendly

optionsoffering

solidperformance.

Emerging

markets

often

prefer

affordable

smartphones,

fosteringgrowth

inthismarket.

Phonemarket

development

hingesonmeeting

thesevarying

customer

demands.phonechoices

andmarket

growth

invariouscountries.Inconclusion,

theworldwide

phonemarket

is

adynamiclandscapedriven

bycustomer

preferences

thatrangefromhigh-end

innovation

tobudget-consciousoptions.

Regional

trends,likeIndia'sbudgetphonedemand

or

thepremiumsegment

inNorth

America

andEurope,

reflect

local

consumer

behaviors.

Uniquecircumstances

ineach

region

furtherinfluence

market

dynamics,makingtheglobal

phonemarket

acontinuously

evolving,

quantitative

force

inthetechindustry.Trendsintheglobalphonemarket

are

influenced

byregional

nuances.

Forexample,

inIndia,themarket

sees

growth

inthebudgetand

mid-range

segments,driven

byaprice-sensitive

consumer

base.

Meanwhile,

North

America

andEuropeexhibitdemand

forpremium

devices,

likethelatest

iPhonesand

high-endAndroidphones.Uniquecircumstances

atthelocal

level

shapethe

phonemarket's

development.InChina,

thedominanceof

homegrown

brandslike

Huawei,

Xiaomi,andOppocontributes

to

market

trends.

Government

regulations

andsubsidiesalsoimpact6Sources:Market

Insights

2023Phones

are

an

important

part

of

the

Devices

marketOverview:

Market

DefinitionMarket

definitionDefinition:textingcapabilitiesbutlackadvanced

featuressuchas

internet

access

andmultimedia

capabilities.ThePhonesmarket

refers

to

thedevices

thatenable

voice

communication,includingsmartphones,

landlinephones,

and

feature

phones.

Thetechnologyused

intelephony

continuesto

advance,with

innovationsinareas

suchaswireless

connectivity,

improved

batterylife,andlarger

displays.Theintroductionof

5G

technology

hasthepotentialtorevolutionize

thePhonemarket

byofferingfasterandmore

reliable

connectivity,

lower

latency,andincreased

capacity.•

LandlinePhones:

These

aretraditional

telephone

devices

thatareconnected

toalandlinetelephone

network

andtypicallyrequire

aphysicalconnection

toawall

socket.AdditionalInformation:Themarket

comprises

revenue

andrevenue

change.Figures

are

generatedthroughbothonline

and

offlinesales

channels

and

includespendingbyconsumers

(B2C)

andenterprises

(B2B).

Key

players

inthe

market

are

companieslikeApple,Samsung,Huawei,

HP,Dell,andSony.These

companies

areleaders

intheirrespective

segments

andareknown

fortheirinnovativeproducts,brandreputation,andextensive

distributionnetworks.Structure:These

arespecific

productcategories

withinthePhonesmarket,

including:•

Smartphones:

These

aremobile

phonesthatoffer

advanced

capabilitiesbeyond

basicvoice

communication,

suchas

internet

access,

social

media,andmultimedia

capabilities.•

Feature

Phones:

These

are

basicmobile

phones

thatoffer

basicvoice

and7Sources:Market

Insights

2023Phones

accounted

for68.22%

of

the

Devices

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

inthePhonesmarket

isprojected

toreach

US$498.3bn

in2023.Thismarket

includes:Thismarket

excludes:TheSmartphones

market

dominatesthePhonesmarket

with

a

projected

marketvolume

of

US$479.0bn

in2023.•

Landlinephones,

suchasPanasonicCorded

PhonesandAT&TCorded

Phones•

Tabletsand

other

larger

deviceswith

SIMcard

slots,suchasSamsungGalaxy

TabS7andMicrosoft

SurfacePro7Revenue

isexpected

toshow

anannualgrowth

rate(CAGR2023-2027)

of

2.06%,resultinginamarket

volume

of

US$540.7bn

by2027.•

Feature

phones,suchas

NokiaInglobalcomparison,

most

revenue

will

begenerated

inChina(US$123bn

in2023).3310

and

Alcatel

GoFlip4•

Radioequipment

suchasinterphones

or

walkie-talkies,

suchasMotorola

T600

H2OTalkaboutRadioandMidlandGXT1000VP4•

Smartphones,

suchasAppleiPhoneandGoogle

Pixel•Additionaldevices

fortelecommunication

sold

separately(e.g.,phonechargers,

earphones),suchasAppleAirPodsandBoseQuietComfort

Earbuds8Sources:Market

Insights

2023CHAPTER

2Market

NumbersPhones

revenue

are

estimated

to

increase

at

a

CAGR(1)

of

2.5%

from2016

to2028Market

Size:

GlobalRevenue

forecast

inbillionUS$560.159.01+2.5%(1)540.699.15521.429.63500.3311.57498.3211.01504.0810.128.878.67486.7210.618.73475.9314.21473.0911.297.568.288.628.51446.0815.27443.5112.408.027.92422.7617.20418.4120.517.927.527.837.76542.47522.672027503.062026481.20479.03485.342025467.60453.702019453.88422.892018423.59390.142016397.732017202020212022202320242028SmartphonesFeature

PhonesLandlinePhones10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

243.2

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+2.7%(1)285.67243.18+1.4%(1)+3.2%(1)119.67+6.5%(1)56.82109.8693.0976.90+2.6%(1)38.944.214.9020222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

120.7

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+1.9%(1)134.86120.69+1.1%(1)+7.2%(1)64.1760.1661.2840.472022+1.1%(1)13.08+1.5%(1)10.11202813.999.2320222028202220282022202820222028ChinaUnited

StatesGermanyIndiaUnited

Kingdom12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

markforecasts,

and

qualitativGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

K