区块链和人工智能打造新商业的基石

Transforming

and

UpgradingTraditional

Business

with

AB2C传统行业的升级和创新蔡栋Charles

Cai总裁助理兼大数据中心总经理、首席架构师

Senior

Advisor,CDO,Chief

Architect万达网络科技集团Wanda

Internet

Technology

GroupWanda

Group商业地产Commercial

Properties文旅集团Cultural

Tourism金融集团、网络科技集团Finance

&TechnologyApart

from

250

Wanda

Plazas

and

85

5-starhotels

in

China,

there

are

self-owned

brandluxury

hotels

that

are

being

built

by

Wandain

some

global

major

cities,

e.g.

London,Madrid,

Los

Angeles,

Chicago,

Sydney

andGold

Coast.

Recently,

Wanda

and

GroupeAuchan

jointly

invested

3

billion

euro

inconstructing

a

large

cultural

tourism-

and-commerce

complex

in

Paris.There

are

four

companies

under

its

org.

:film,sports,

tourism

and

children’sentertainment.

The

business

units

operatein

different

countries

around

theworld

incl.AMC

Theatres

(US),

LegendaryEntertainment

(US),

Hoyts

Cinema(Australia),

Infront

Sports

(Switzerland),World

Triathlon

Corp

(US)

and

Sunseeker(UK).

It

also

has

25%

shareholder’s

equity

ofClub

Atlético

de

Madrid(Spain).It’s

committed

to

building

an

innovativebusiness

model

of

connecting

consumers

tobusinesses.

It

owns

the

companies

anfbusiness

lines

such

as

FeiFan

App,

Faifan

Pay,99bill,

Online

Lending,

Credit

RatingService,Aeon

Life

Insurance

and

Heading

ERPSoftware,

WIFI

operator-Wiwide,

Car

Parkoperator-ETCPFounded

in

1988,

Wanda

Group

now

operates

in

four

major

business

areas:Commercial

Properties,

Cultural

Tourism,

Finance,

andInternet

Technology.Wanda

Internet

Finance

Group

wassplit

into

Wanda

Finance

Group

+Wanda

Internet

Technology

Group

inOctober,

2

016关于万达集团–About

Wanda

Group关于万达集团–About

Wanda

GroupWanda

Group

owns

and/or

operates

the

largestcommercial

properties,

entertainment,

and

tourism

businessesWanda

Commercial

Properties,

the

largest

propertycompany

in

the

world,

with200+

Wanda

Plazas,26.32

million

square

meters,3000

partneredcommercial

projects,30,000

partnership

brands,welcoming

10

billionvisits

per

annum.Wanda

Film

Holding

Company

generates

world’s

largestrevenue

among

movie

industry.

It

is

theonly

completefilming

industry

chain

in

theworld,with

687

cinemas,7931

movie

screens,accounting

for

10%

of

global

Box

Office

salesWanda

Group

is

China’s

largest

tourism

projectowner

with

10

ultra-large

tourism

projects

withWanda

Hotel

Investment

&

Development

is

world’slargest

5-star

hotel

chain

owner,across

72

cities,

welcoming

8

million

guests

per

yearWanda

Sports

Holding

Company

is

world’slargest

sports

company,covering

26

countries

around

the

world,operatingmorethan

20

sportsprograms,and

4000

broadcasts

of

match

days

per

annum.size

of

approx.

20

Disneyland,hosting

300

million

visitsa

year关于万达大数据中心–About

Wanda

Big

Data

CoE大数据范围商业地产文化集团网络集团外部数据万达广场数据商户POS数据海量线下和线上数据Massive

offline,

online

data

streams百货会员消费数据

万达合作广场数据酒店数据儿童娱乐数据主题娱乐数据旅业数据WIFI数据停车数据飞凡APP数据快钱数据网贷数据移动端数据网页端数据其他合作方移动运营商院线数据财富管理打造国际一流的大数据团队，全面提升集团科技创新能力World

Class

Team人工智能专家架构专家ApacheCommitter数据科学家Fintech专家业务咨询师AB²C团队人才建设和知识产权研发战略开源社区实体商业的数字化／数据来源-DataSources/Smart

Hardware实体商业的数字化／数据来源-DataSources/Smart

Hardware姊竺The

FFan

Open

Platform3rd

PartyloT

HardwareService

RobotSmart

wristbandHotel

MachineFFanloT

Hardware3rd

PartyDataFFan

Data3rd

PartyAppsFFanAppsParkingWifiBeaconIndustry

DataMapDataSearch

DataMall

DataCity

DataStore

DataBaidu

App99Bill

AppETCPAppConsumer

AppBusiness

AppParking

App[IOTStoreAPVPubsub/WorkflowApp/Widget]＿n鲍．国Promotion．．＂

＂＿

＿俨PrinterModule＿I

I

I＿I＿

＿＿

＿I

I

I

ISensorModuleFace

RecoModuleMembershipBig

Data

Srvs:

Labeling

Prediction[II]Indoor

Positioning

Id

OrchestrationData

Recommendation(ItTransProtocoI凹Motherboard][9Open

Hardware

PIatform](ll

DataProtoco|Q[@Open

DataPIatform]Messaging旦Workflow

J

：巾App屯UI

ProtocoI

J：口Open

Application/Widget

Platform][eiaOPEN

PLATFORM]万达成都云基地+分布式网络–Wanda

InternetData

Center

and

Distributed

Network数据驱动、技术驱动的战略思路Data

Driven,Technology

Driven

Strategies初期状态

2016.01目前目标

2017.08中、长期目标托马斯.达文波特《哈佛商业评论》Thomas

DavenportHBRDIKW半自动、全自动化以前发生了什么？（标签）Whathappened?未来什么会发生？to

happen?为什么（预测）WhyWhat’s

going商业智能BI80%预测分析PredictiveAnalytics250%＋可计量的投资回报Quantitative

ROIThe

Ironside

GroupWisdom智慧Knowledge知识Information信息Data数据大数据架构COE数据科学COE区块链COEData

Driven:Data

Science

DIKW

Maturity

Matrix数据科学的DIKW成熟度Information信息Data数据Knowledge知识Wisdom/Intelligence智慧／智能RDBMS

IngestionRESTful

/

JSONIngestionTextIngestionHTML/XML

IngestionAPI

HarvestingImage

/

VideoIngestionNatural

LanguageProcessingMetadataManagementOntology

/

GraphManagementElastics

/

CloudComputingCase

ManagementStreamingProcessingTopic

/

EntityExtractionFeature

ExtractionTemporalIdentificationGeo-locationDetectionDescriptiveAnalysisCo-referenceExtractionTF/Inv-TFAnalysisN-Gram

AnalysisSentiment

AnalysisSocial

InfluenceNetwork

AnalysisCrowd-sourcingAnalysisTime

Series

AnalysisDifferencing

AnalysisEvent

/

CausationAnalysisProfile&

TrendAnalysisClassificationAnalysisClustering

AnalysisGeospatial

AnalysisInference

AnalysisMonitoring

&AlertingCollaborativeFilteringPredictive

AnalysisNeural

NetworkAnalysisSimulation

&OptimizationWorkflowIntegrationDashboardsRecommendationEngineAI

Engine(AI-as-a-Service)AnticipatoryIntelligenceAI

Expert

Q&ASystemPrescriptive

AnalysisMinimumBasicIntermediateAdvanced/CompleteData

Science

/

Machine

LearningPlatform

Engineering

/

Data

ProductVisualization

EngineeringMR

Big

Data:

Map/Reduce

|

in-memoryDS

PEVIZVendor

Products

/

ServicesOpen

Source

Software

/

HardwareMR

Deep

LearningDS

(Deep

NeuralPE

Network)DS

MRPEMRDSDSPEFeature

MatchingAnomalyDetectionMRMRMRMRDSMRPEPEPEPEPEMRDSMRDSMRMRDSDSMRDSDSDSDSMRMRDSDSDSDSMRDSPEVIZPEVIZDSDSDS

Decision

Trees

/Random

ForestDSDSDSPEVIZDSPE

Insight

VisualizationVIZDSDS

MRDSDSDS

PEPEDSWord2Vec

/Doc2Vec

AnalysisMRSensors

/

ActuatorsPESensor

Data

FusionPEIPv6

Mesh

WirelessNetworkPEWisdom智慧Knowledge知识Information信息Data数据Blockchain

/Distributed

Ledger/Smart

ContractMR

PEPreemptive

AnalysisPEDS技术驱动：新一代计算架构vs传统架构–Tech

Driven:Modern

Internet

Architecture全文检索音频／视频数据计算机视觉＋深度学习数据库、数据仓库分布式NoSQL+图形数据库商业分析智能大数据分析＋数据科学轻量型容器＋微服务＋APIn-层架构语义搜索有名实体识别专家系统N连词关键词搜索分类搜索时空搜索表

主键

外键节点

关系

标签

属性历史数据分析即时分析

预测分析

定制分析数据库

应用服务器Web前段IaaS/PaaS/SaaS

数据中心操作系统商业软件开放源代码软件传统数据中心云计算分布、容错

发现机制

版本控制自然语言处理传统金融系统数据库去中心分布式区块链传统基金代理、理财人工智能、机器人投资低成本、社区

专业公司提供服务昂贵CAPEX/OPEX更新慢、架构老过多或过少部署、无弹性加强数据处理能力，协同深度挖掘也太内外部数据，服务多个利益相关者快速推出分布式、可扩展架构的业务支撑系统，大大降低运营成本充分利用人工智能科技的进步、结合颠覆性技术、不断推出创新产品AB2C

➔

AI

+

Big

Data

+

Blockchain

+

Cloud

Computing-

世界级的、满足PCI-DSS认证标准的开源企业级AB2C平台–Open

Source

Platforms-

人工智能驱动数字化新商业

AI

to

drive

new

biz

model3000家飞凡商业联盟广场3万家品牌2.6亿用户数据院线/酒店/旅游/主题乐园/体育等万达体系各业态数据-

大数据+云计算

数据驱动、技术驱动

-

区块链可信价值网络Data

Driven,

Technology

Driven Blockchain

trusted

Internet

of

ValueAB2C创新业务实例：数字化实体店Innovation

Example:Digital

StoreAB2C创新业务实例：数字化实体店Innovation

Example:Digital

StorePOS+区块链

BlockchainClient

SDKStereo

Camera双目摄像头（人流、动线、性别）GPS／RFid物流仓储管理（商品全程追踪）Logistric

TrackingAR/VR

Experience增强现实／虚拟现实体验区深度学习摄像头（目标检测和动作判别）Deep

Learning

Camera百亿级超级商品目录、零售ERP接口、会员权益系统结构

Product

Catalog大数据／云计算（爆款预测、客户画像、精准推荐、物流优化、竞拍）Big

Data

Machine

Learning,RecommendationEngine区块链+智能合约Blockchain

Smart

Contract（自动T+1分账、产品、原材料、质量溯源、数字钱包、数字权益）AB2C创新业务实例：共享商业平台Shared

Business

Platform资金直通商品直通工厂专业品牌实体店现状未来自主品牌消费者物流ERP零售业ERP制造业ERP物流／仓储代理商批发商商品：频繁的所有权变更工厂：贷款成本高＋滞后的货款回笼颠覆所有权商品易手竞拍物流、仓储销售回款+供应链融资大数据、信用保证、智能合约、场景数字化门店分销电商消费者销售分账专业品牌工厂自主品牌柔性生产+物联网+区块链+共享经济原料基地 工厂物流零售门店共享商业精选标准播种田间运作收割过磅检验分拣打包运输原料加工配料添加元件生产组装验收包装质检仓储配送出货收货上架盘点售后服务销售012345678910111213141516171819202123依托区块链分布式账本的加密技术，保障敏感信息安全和不可篡改；原料/品质溯源经营许可认证质检认证使用行业尖端的物联网技术，采集商品从原料到销售的23道环节；原料/生产信息采集数据加密高效传输智能化场景应用借助大数据的海量吞吐和数据挖掘，实现商品全产业链和流程的透明化和数字化；云存储分布式数据库分布式数据挖掘验真查询（VR/AR）22区块链物联网大数据产地溯源信息扫码验真溯源溯源码生成AB2C创新业务实例：供应链溯源–万达深源商品溯源和安全平台Innovation

Example:

Supply

Chain:

Product

Traceability

and

Safety

PlatformAB2C：万达区块链–Wanda

Blockchain

Strategy万达网络科技集团标准化工作StandardWorksLinux基金会超级账本项目HyperledgerProject董事会成员0

超级账本中国技术工作组主席工信部技术与产业发展论坛副理事长0

2016中国区块链技术和应用发展白皮书0

ISO/IEC

TC307中国代表团成员0

国标委专家委员会委员0

华东区块链授权评测中心0

区块链技术参考架构、测评标准、区块链格式规范编写单位开源贡献Open

SourceProjectContributions工信部区块链开源推进工作组组长向开源社区贡献区块链平台、浏览器、工具包代码联合Cloudera发布大力神区块链BaaS平台联合Intel在大数据脱敏分布式计算上开展开源工作行业合作Industry

Partnership平台级项目BlockchainPlatforms行业解决方案0

区块链交易所–天安金融交易所0

区块链电子发票–百望万达内部创新部门0

区块链积分–数字权益平台事业部0

区块链供应链管理–共享商业平台事业部万达“链+”开放应用平台社区建设、政府合作Community

and

Gov

Collaboration同济大学区块链教材编写单位贵阳区块链加速营牵头培训单位金链盟成员联盟链：支付、银行、电商、✓供应链等垂直行业合作联盟链0

区块链存证–法大大成功举办超级账本亚洲黑客马拉松AB2C：Linux基金会超级账本项目–Linux

Foundation

Hyperledger

Project2016年8月加入，中国唯一顶级成员（Premier

Member）代码贡献，JS

Chaincode模型提案，国标加密软硬件方案国际社区推动中国技术工作组主席主办Meetup、Hackathon企业级设计开源模块化工信部区块链技术和产业发展论坛2016年9月加入，成为副理事长单位工信部区块链白皮书编写工作-金融服务、供应链管理、文化娱乐、智能制造、社会公益、教育就业六大典型应用场景11月，区块链和分布式账本技术参考架构编制工作12月，区块链开源项目和公有链测试评价方案国内社区推动论坛开源推动工作组组长建设区块链开源应用Github仓库工信部区块链开发者大赛AB2C：万达区块链应用场景–Blockchain

Use

Cases

in

Wanda

Eco-system数字权益自动理赔金融资产交易万达财富平台：建立基于区块链的金融资产交易平台，快速确权，提高效率和流动性，降低人为欺诈和操作风险票据建立数字票据在链上全生命周期的交易流转，降低假票、一票两卖等风险供应链金融建立上下游的资金流/物流/信息流的链上流转，提升效率并降低重复抵押等风险交易后清结算通过链上结算数字代币，实现近实时的交易后清结算，节省人工对账等成本跨境支付通过链上中介结算代币，简化跨境支付流程，大幅缩短支付时间利用区块链发行链上积分、卡券，促进权益的流转，提升权益利用率，降低权益盗用等风险文化众筹版权、IP等权益记录在链上，有保障可追溯，且促进了权益的二次转让合同存证链上进行合同签署、登记和验真，可提供电子举证，且可引入监管节点实时监控。物联网智能硬件数字登记身份，自治运行资产确权、流转、支付，降低运营成本征信万达征信：构建全面真实的个人信用护照，用于金融、生活等场景电子病历、药方数字医疗实现，建立医院与药房之间的链上电子病历、药方流转，保障药方安全可溯源百年人寿：将出险信息记录在链上，赔付等全流程可追溯，保障权益且自动完成，提升用户体验Blockchain

Use

Case

-

Commercial

Insurance

Claims

ProcessingClaim

submission

Settlement

of

claims

Claim

approval1

Submit

claim

4

Confirm

claim

dataConfirm

submission

Request

additionalinformation2

3

5SmartContractInsuree

information

Insurance

claim

recordclause Medical

InfoactuaryAssetdatabasesolvencyStatistics6InsurerCredit

Inspectionreports

organizationReviewerClaim

approved7SmartContractInitiatepaymentInsureeInsureeReviewerWith

blockchain

platform:Settlement

of

claims Claim

approvalactuaryInsurerHospital