2024春期国开电大本科《商务英语3》在线形考(单元自测1至8)试题及答案

PAGEPAGE1国开电大本科《商务英语3》在线形考单元自测1至8试题及答案说明：资料整理于2024年4月；适用于2024春期国开电大本科学员一平台在线形考考试。单元自测1试题及答案备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空(每题10分，共5题）―Canyoushowmetheschedule?―___________________.A.Youwon’tmisstheplaneB.Sure,atightscheduleasusualC.Don’tworry.Icanhelpyouwiththat―Butwhatdoyouwantmetodothere?―___________________.A.Thankyoufordoingmesuchafavor.B.Youhavetogiveapresentationonwhatourproductsare.C.CouldIgetanestimatebeforeplacinganorder?―Morning,Maggie.Couldyoutalkbrieflyaboutyourcareerdevelopment?―___________________.A.Morning,Mr.Marx.Nicetomeetyou.B.Sorry,Mr.Marx.Idon’tlikemybossatallSure,Mr.Marx.C.Thanksforgivingmethisopportunity.Istartedasaclerkinthe…―Whydidyouchooseourcompany?―___________________.A.Pleasespeakupalittlebit.B.I’mafraidIcan’tunderstandyou.C.Sorry,Ididn’tcatchthat.Wouldyousayitagain?―YouneedtopayavisittoourimportantcustomersfromChamberlainAutomationSystemsCompanyinWashington.―___________________.A.Sorry,canyourepeatthenameofthecompany?B.Can’tyourepeatthenameofthecompany?C.What’sthenameofthecompany?__________avacationisalwaysagoodwaytogetrelaxationandrefreshment.A.TakeB.BeingtakenC.TakingBeforeIcametoAmerica,I_______asanexecutivesecretarywithatradingcompanyforoneyearinBritain.A.amworkingB.hadworkedC.hasworkedGoodmannersmaybevaried_________culturalbackgrounds.A.sinceB.becauseC.duetoIledand_________asalesteamof20people.A.suggestedB.motivatedC.movedIwas_________devisingsalesstrategiesandtargetsfortheWestRegion.A.responsiblewithB.responsibleforC.responsibleinIs_________possibletotakea10-minutebreakduringthemeetingtomorrowmorning?A.nowB.thatC.itSometimesyourbodylanguage,gesturesandexpressionsmaytellpeople____aboutyouthanthewordsyouuse.A.moreB.mostC.muchThefollowinghintsmayhelpyoustayenergized,oratleast________untilyoucanmakethetimeforrest.A.getyougoingB.getyougoC.getyougoneWhentalkingtopeoplewithinyourcompany______don’tspeakyourlanguage,youmayhavetouseEnglish.A.whoB.whomC.whoseYouaretherightpersonforthejobthat_________yourapplication_________theadvertisement.A.relates…with…B.relates…for…C.relates…to…第二大题：阅读理解选择(共50分）★阅读下面的文章,根据文章内容给题目选择正确的答案。(每题10分)Inbusiness,peoplehavetodealinpersonwithallkindsofpeople.Whentalkingtopeoplewithinyourcompanywhodon’tspeakyourlanguage,youmayhavetouseEnglish;thesepeoplemaybecolleaguesorco-workers-whomayworkwithyouinyourowndepartment,inanotherpartofthebuildingorinanotherbranch.Andyoumayalsohavetodealwithpeoplefromoutsidetheorganization:clients,suppliers,visitorsandmembersofthepublic.Moreover,thesepeoplemaybefriendsorstrangers-peopleofyourownage,orpeoplewhoareyoungerorolderthanyou.Therelationshipyouhavewithapersondeterminesthekindoflanguageyouuse.Forexample,it’snotappropriatetosay’Hi,howareyou!’whenmeetingtheManagingDirectorofalargecompanyortosay’Goodmorning,it’sagreatpleasuretomeetyou’whenbeingintroducedtoapersonyou’llbeworkingcloselywithinthesameteam.Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave-notjustfromthewayyoudoyourwork.Peopleindifferentcountrieshavedifferentideasofwhatsoundsfriendly,politeorsincere-andofwhatsoundsrudeorunfriendly!Goodmannersinyourculturemaybeconsideredbadmannersinanother.Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeoplemoreaboutyouthanthewordsyouuse.Thetopicofthepassageis_________.A.self-imageinbusinesssituationB.theimportanceofappropriatechoiceoflanguageC.dealingwithpeopleinbusinessThelanguageyouusewhentalkingwithpeopleinbusinessisdecidedby_________.A.yourrelationshipwiththeparticularpersonB.yourselfC.yourbossPeopleusuallyformanimpressionofyoufrom_________.A.yourwayofdoingjobsB.yourlanguageandmannersC.yourfacialexpressionsGoodmannersinyourculturemaybeconsideredbadmannersinanother.Goodmannersinthisstatementmean_________.A.tobehavepolitelyB.tobehavelovelyC.tobehaveaggressivelyThemessageofthearticleisthat_________.A.dealingwithpeoplesuccessfullyinbusinessisnoteasyB.clientswithdifferentculturalbackgroundismostchallengingC.languageplaysaveryimportantroleinsettingupbusinessrelationship单元自测2试题及答案备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空(每题10分，共5题）―___________________.

―Thankyou.ImustsayIhaveagreatstaff.A.I’dlikeyoutomeetJoeStevens.He’soursalesteamhead.TheSalesDepartmenthasmorethan50employees.B.Pleaseallowmetointroducemycolleaguetoyou.SheisthePurchasingManager.C.It’sapleasuretomeetyou,Ben.Soyou’retheoneresponsibleforthoseoutstandingsalesfiguresI’veseen.―___________________.―WeareheadquarteredinShanghai.A.Howaboutthedepartmentalstructureintheheadquarters?B.Whatisyourcompanyprofile?C.Whereareyourheadquarters?―___________________.―Well,itisaseparatedepartment.Buttherearetwolaboratories,oneateachproductionplant.A.Whataboutthetrainingmanagerandthehumanresourcesmanager?B.Whatabouttheboardofdirectorsandthechairman?C.WhatabouttheResearchandDevelopmentDepartment?―___________________.

―Yes,certainly.Weareamediumfirmwithabouttwothousandpeopleintwodifferentplants.A.Doyouhavetotallyninedepartmentsinyourcompany?B.Couldyoutellmehowyourcompanyisactuallyorganized?C.Canyoutellmealittlemoreaboutthefourbranchoffices?―Kathy,I’dlikeyoutomeetMaggieJacobs.―_________,Maggie.You’redoingagreatjob.A.I’mpleasedtomeetyouB.It’sgreattoseeyouagainC.I’mhappytomeetyoutooBeingan_________managermeansknowingwhentousetherightmanagementstyle.A.affectiveB.validC.effectiveFinally,theyreturnthe_________tothepeoplewhoboughtsharesinthecompany.A.costB.priceC.profitsIdidn’tknowyou_________aprevioussupplier.A.wereB.beC.areSometimesasituationwill_________adirectstyleofmanagement.A.callupB.callforC.callonThey_________overatgreatlengththematterofhowtoincreasethesaleofyourproductslastnight.A.talkB.havetalkedC.talkedWhat_________wedoifthecompanycutdownonads?A.couldB.willC.shallYoujustsendthefaultyproductbacktothemandthey_________itfreeofcharge.A.willreplaceB.replaceC.havereplacedYoungpeoplecanlearnhowentrepreneurshipworksby_________theirowncompanies.A.operateB.operatingC.beingoperatingYourTshirtsfoundareadymarketintheeasternpartofourcountry_________2014.A.onB.inC.at第二大题：阅读理解(阅读理解选择、判断)(共50分）从下列带★题库中抽其中1道试题！！！★阅读下面的文章，根据文章内容给题目选择正确的答案。（每题10分）ThreeEffectiveManagementStyles

Beinganeffectivemanagermeansknowingwhentousetherightmanagementstyle.Somestyles,forinstance,aremorepeople-oriented,whileotherstendtofocusonaprojectorproduct.Themanagementstyleyouselectwilldependonyourpeopleskillsandknowledge,availableresources(liketimeandmoney),desiredresults,and,ofcourse,thetaskbeforeyou.Thecommonmanagementstylescanbesummarizedintothreecategories.Theparticipatorystyleisthefirstofitskind.Here,itiscriticaltogiveeachemployeeanentiretasktocomplete.Ifthat’snotpossible,makesuretheindividualknowsandunderstandshisorherpartasitrelatestotheprojectortask.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,they’remorelikelytobemotivatedtocompletethetask.Followingthat,wehavethedirectingstyle.Sometimesasituationwillcallforadirectstyleofmanagement.Perhapsatightdeadlinelooms,ortheprojectinvolvesnumerousemployeesandrequiresatop-downmanagementapproach.Here,amanageranswersfivequestionsfortheemployees:What?Where?How?Why?andWhen?Letemployeesknowwhattheyneedtodo,howthey’regoingtodoit,andwhenthequestionsmustbefinished.Thelastoneistheteamworkstyle.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,managingbyteamworkisthewaytogo.Whenyoumotivatepeopletopooltheirknowledge,theresultsmayexceedyourexpectations.Often,teamscantackleproblemsmorequicklythanwhatyoucanaccomplishonyourown.Thegive-and-takecancreateaprocessthatyoucanrepeatinotherprojects.1.Beinganeffectivemanagerliesinknowingtheright_________.A.knowledgeB.skillsC.managementstyle2.WhichofthefollowingisNOTmentionedasafocusofdifferentmanagementstyles?A.People.B.Customers.C.Project.3.Whichofthefollowingcan’tbeinferredfromthepassage?A.Themanagementstyleislikelytochangebecausethemanagerhasbeenreplaced.B.Themanagementstyleislikelytochangebecausethedesiredresultshavechanged.C.Themanagementstyleislikelytochangebecausetheavailableresourceshavechanged.4.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,theyaremorelikelytobe___tocompletethetask.A.frustratedB.reluctantC.inspired5.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,youcanresortto__.A.teamworkB.top-downmanagementC.tightdeadline★阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。(每题10分)LearningBusinessSkillsthroughJuniorAchievementJuniorAchievementisaninternationalmovementtoeducateyoungpeopleaboutbusinessandeconomicsforthepurposeofhelpingthempreparetosucceedinaworldeconomy.11Theorganizationisthelargestofitskind.JuniorAchievementhasgonethroughdifferentstagesinitsdevelopment.12Itwasstartedbytwobusinessleaders,HoraceMosesandTheodoreVail,andSenatorMurrayCranein1919inSpringfield,Massachusetts.Theorganizationstartedwithasmallnumberofchildrenagedtentotwelve.Formorethan50years,JuniorAchievementprogramsmetafterschoolasagroupofbusinessclubs.Butin1975,JuniorAchievementbegantoofferclassesduringschoolhours.Manymoreyoungpeoplejoinedtheorganizationonceitbegantoteachbusinessskillsaspartoftheschoolday.In2004,JuniorAchievementWorldwidewasformed.TheJuniorAchievementprogramsteachaboutbusinesses,howtheyareorganized,andhowproductsaremadeandsold.13TheprogramsalsoteachabouttheAmericanandworldeconomiesandbusinessoperations.Youngpeoplecanlearnhowentrepreneurshipworksbyoperatingtheirowncompanies.Forinstance,thestudentsdevelopaproductandsellsharesintheircompany.Theyusethemoneytobuythematerialstheyneedtomaketheirproduct,whichtheythensell.Finally,theyreturntheprofitstothepeoplewhoboughtsharesinthecompany.ItisreportedthatintheUnitedStatesalone,therearemorethan22,000placesthatholdJuniorAchievementeventscurrently.AccordingtoJuniorAchievement,about287,000volunteerssupportitsprogramsaroundtheworld.1.ThispassageisaboutJuniorAchievement,aninternationalmovementtoeducateyoungpeopleaboutbusinessesandeconomics.[答案]T2.JuniorAchievementwasstartedbytwobusinessleadersinMassachusetts.[答案]F3.ClassesduringschoolhourshavebeenavailableinJuniorAchievementformorethan60years.[答案]F4.JuniorAchievementhasbeenworldwidesince1919.[答案]F5.VolunteersofJuniorAchievementteachabouttheAmericanandworldeconomiesandbusinessoperations.[答案]T单元自测3试题及答案备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空(每题10分，共5题）Additionally,makesurethatyourpasswordislongenoughto_________easilybeinghacked.A.preventitfromB.provideitwithC.doawaywithI’ll_________theexchangerateandservicechargeandthentypeupthecheckforyou.A.makeupB.figureoutC.carryoutInaddition,youarerequiredto_________theBank_________yourSocialSecurityNumberandtwovalididentificationdocuments.A.provide…withB.provide…forC.provide…byInordertomakeproperreservations,willyousendyouracceptancetotheattentionoftheGeneralOffice_________aweekbeforethatday?A.nolatterthanB.nolatethanC.nolaterthanMostbankshaveasection_________yousetuppayees.A.thatB.whichC.inwhichThebank_________granddoorfacessouthisBankofChina.A.thatB.whichC.whoseTheonlythingIhaveisthisbill_________thepublisher’snameandaddress_________it.A.with…onB.by…inC.in…onThisisthebestbusinessprogram_________hasbeenaccomplishedthisyear.A.whichB.whatC.thatThiswillmake__________easiertotransfermoneyandmakeloanpaymentsonline.A.thatB.itC.thethingYoucansendthemgifts_________yourbestclients.A.inreplytoB.inhonorofC.withregardto第二大题：完形填空(翻译)(共50分）★翻译(每题10分)1.Itisimportanttoclearyourcookiesaftereachbankingsession,especiallyatapubliccomputer.A.重要的是在每次银行交易业务结束后,要清除你的上网痕迹,尤其是在公共电脑上。B.重要的是在每次银行会议后,要清理掉饼干,特别是在公共电脑上。C.重要的是在每次银行活动结束后,要数清你的活动,尤其是在公共电脑上。2.Forfurtherinformation,youcancallatthebank’scustomerservicehotline12345toextension3124,orpayavisitto

.A.为了进一步的信息,你可以拜访银行客服热线12345和分机3124,或者到网站查询。B.为了更多信息,你可以打电话给银行客服热线12345至分机3124,或者浏览网站。C.要了解更多信息,你可以拨打银行客服热线12345转分机3124,或者访问网站去查询。3.OnlinebankingreferstobankingactivitiesthatarecarriedoutovertheInternetonasecurewebsite.A.网上银行是指通过互联网在安全的网站上实现的银行业务活动。B.网上银行是指各种银行活动在安全网址通过互联网实现。C.网上银行参考了在安全网址上通过互联网进行的银行业务活动。4.Thusyoucanprotectyourselffromidentitytheft.A.这样,你就可以保护你的身份盗窃了。B.这样,你就可以保护自己,避免身份被盗用。C.这样,你就可以从身份盗窃中保护你自己。5.Youcaninformyourbankofyouraccountnumbersothatyourmoneycanbetransferreddirectly.A.你可以把你的账号告知银行,以便你的钱直接转账。B.你可以告知银行你的账号,结果你的钱就直接过户。C.你可以通知你账号的银行,以便你的钱直接过户。单元自测4试题及答案备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空(每题10分，共5题）__________yourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.A.IfB.ShouldC.IfshouldAnexampleofsoftsellistodistributefreesamples_________customersoftenrespondfavorably.A.towhichB.inwhichC.whichBusinessescanusefreesamplestobuildrapportand________customers________productsorservices.A.engage…to…B.engage…in…C.engage…for…Moreover,reservationsbycreditcardfourweeks_______guaranteeavailabilityoftheroomsizerequired.A.inadvanceB.inadditionC.inagreementOurnewtypeoftreadmill_________releasenextmonth.A.isduetoB.isdueforC.isdueSheistheCEOofRostonSportAccessories_________Itoldyou.A.whoB.whomC.aboutwhomSoIhaveanumberofother_________upmysleeve,aswell.A.tricksB.strictC.traceThenewly-designedad_________broughtaboutahigherclickthroughratebytheendofnextmonth.A.willB.haveC.willhaveWesellinsurancecover,the_________youpaywilldependonthecoveryourequire.A.feeB.fareC.chargeWewillhaveflownfor13hoursbythetimewe_________toNewYork.A.willgetB.getC.havegot第二大题：阅读理解(阅读理解选择、判断)(共50分）从下列带★题库中抽其中1道试题！！！★阅读下面的文章，根据文章内容给题目选择正确的答案。Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn’tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon’treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattracttheconsumer’sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.1.What’sthetopicandmainideaofthepassage?A.SellingStrategy-SalesStaffB.SalesStaff-WhatSalesStaffShouldKnowC.SellingStrategy-HardSellandSoftSellStrategies2.Customersoften_________hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess.A.resistB.opposeC.object3.Examplesofsoftsellmentionedinthepassageinclude_________.A.tellingcustomershowgoodaproductisB.recommendingproductsamongfriendsC.puttingpressureoncustomerstobuyproducts4.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto_________.A.reducesellingcostsB.arousepeople’sinterestsC.avoidtheshortageofsalesstaff5.Accordingtothepassage,_________.A.softsellisexpensiveB.hardsellisrarelyresistedbycustomersC.softsellispreferredbybusinesscompanies★阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。Themarketingmixconsistsof’thefourPs’:providingthecustomerwiththerightproductattherightprice,presentedinthemostattractivepromotionandavailableintheeasiestplace.Theproductisnotjustanassembledsetofcomponents:itissomethingcustomersbuytosatisfyaneedtheyfeeltheyhave.Theimageandthedesignoftheproductareasimportantasitsspecifications.Thentheproductmustbepricedsothatitcompeteseffectivelywithrivalproductsinthesamemarket.Inaddition,theproductshouldbepresentedtocustomersthroughadvertising(e.g.TVcommercials,newspaperadvertisementsorposters),packing(e.g.design,labels,materials),publicity,publicrelationandpersonalselling.Finally,theproductmustbeavailabletocustomersthroughthemostcosteffectivechannelsofdistribution.Aconsumerproductmustbeofferedtoend-usersinsuitableretailoutlets,oravailableonhirepurchaseorbymailorder.1.Theauthorofthearticleintendstoexplaintouswhatthemarketingmixis.[答案]T2.Customers’satisfactionmattersgreatlytoaproduct.[答案]T3.Thepriceofaproductmustbeexactlythesameasrivalproductsinthesamemarket.[答案]F4.Tomakeyourproductknowntothepublic,advertisingistheonlyconsiderationyouneedtotakeintoaccount.[答案]F5.Aproductcanreachcustomers,accordingtothetext,throughretailoutlets,hirepurchase,mailorderandonlinesales.[答案]F单元自测5试题及答案备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空(每题10分，共5题）―Hello!__________?―Hello,thisisMichaelfromTianjinVanguardTradingInc.A.Whoareyou?B.Whatareyou?C.Whoisthat?―Ithinkabusstopadvertisementisaverywisechancetopromoteourproducts.―___________________.A.Yousaidit.B.Ourproductsarepopular.C.Idon’tlikeadvertisement.―MayIsuggestthesalesstartonoraboutOctober1?―___________________.A.Whatdoyoumean?B.Isn’titaverynewideahereinthiscity?C.Great.Wecanstarttoprepareforthebigevent.―Whatisyouropinionforpromotionofourproducts?―___________________.A.Whydon’twetrytheonlineadsforourproducts?B.Ourmaingoalistoestablishourbrandname.C.Thesebuzzwordswillpopupwhenpeoplesearchaboutbeer.―Whatkindofmusicareyougoingtohaveinthebackground?―Lightones._________.A.Ihaveatotallydifferentidea.B.Itmakestheaudiencefeelcomfortable.C.Ithinkwecanrunbillboardadvertising.Theyaretalkingabouthowtomakeuseofadvertisingto_________theproducts.A.produceB.promoteC.processTheyhavesignedthe_________toexporttextiles.A.contentB.contractC.contactToomanydebtsinacompanyeasily_________bankruptcy.A.resultfromB.leadfromC.resultinWeusuallykeepalargesupply_________stock.A.atB.onC.inWewill_________anorderwithyourcompanyfordigitalcameras.A.reserveB.bookC.place第二大题：完形填空(阅读理解判断、翻译等)(共50分）从下列带★题库中抽其中1道试题！！！★翻译(每题10分)1.Basedonthat,we’lldecidewhethertorunfullads.A.以此为基础,我们再决定是否运作整版广告。B.以此为基础,我们再决定是否经营整版广告。C.以此为基础,我们再决定是否奔跑整版广告。2.Asalesdepartmentconsistsofmanypeoplewhoarebasedindifferentpartsofthecountryortheworld.A.这个销售部由很多工作在全国乃至世界不同部分的人员组成。B.一个销售部由很多工作在全国乃至世界各部门的人员组成。C.销售部由很多工作在全国乃至世界各地的人员组成。3.Ilookforwardtohearingfromyoubyreturn.A.期待能得到您的回信。B.期待能够轮流收到您的信。C.期待能很快从您那儿听到并返回。4.Althoughsuccessfulsalespeopleoftenhavespecialtalentsandanoutgoingpersonality,theskillstheyemployareusedbyusall.A.虽然成功人士通常拥有特殊天赋和外出性格,但是他们开发的技能也被我们所用。B.虽然成功人士通常拥有特殊天赋和开朗性格,但是他们运用的技能也被我们所用。C.虽然成功人士通常拥有特殊天赋和活泼性格,但是他们雇佣的技能也被我们所用。5.Exportcompaniesoftenhaveaseparateexportsalesforce,whosetravelandaccommodationexpensesmaybeveryhigh.A.出口公司通常拥有分散的出口营销人员,谁的差旅费可能会很高。B.出口公司通常拥有分开的出口营销力量,公司差旅费可能会很高。C.出口公司通常拥有专门的出口营销人员,其差旅费可能会很高。★阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。Thereareeighttraditionalfunctionsofmarketing:(1)Buying:Amarketerfocusesonbuyers’needsanddesiresinordertodecidewhatproductstomakeavailable.Understandingbuyers’behaviorisofgreatimportance.(2)Selling:Marketersusuallyviewsellingasapersuasiveactivitythatiscompletedthroughpromotion.Sellingincludespersonalselling,advertising,andothersellingmethods.Itisprobablythefunctionofmarketingthatwemostoftenseeinourdailylife.(3)Transporting:Transportingisphysicallymovingtheproductfromthesellertothebuyer.Marketersfocusontransportingcostsandservices.(4)Storing:Liketransporting,storingisanaspectofthephysicaldistributionofproducts.Storingincludeswarehousingactivities.Warehousesholdproductsforlongperiodssometimesinordertocreatetimeutility.(5)Grading:Gradinginvolvessortingproductsaccordingtosizeandquality.Thismakesbuyingandsellingeasierbecauseitreducestheneedforinspectionandsampling.(6)Financing:Formanyproducts,suchasautomobiles,fridges,andnewhomes,thepurchaseisfacilitatedwhenthemarketerprovidescreditthatmakesthepurchasingoftheproductpossible.(7)Marketingresearch:Throughresearch,marketersmayfindouttheneedfornewproductsandservices.Bygatheringinformationonaregularbasis,theycanbetterplan,carryoutandcontrolmarketingactivities.(8)Risktaking:Itinvolvesbearingtheuncertaintiesthatarepartofthemarketingprocess.Mostmarketingdecisionsresultineithersuccessorfailurethatisassociatedwithrisk.1.Itisveryimportanttounderstandbuyers’behavior.[答案]T2.Marketersusuallyusedifferentsellingmethods.[答案]T3.Marketersignoretransportingcostsandservices.[答案]F4.Bothtransportingandstoringaretheaspectsofthephysicaldistributionofproducts.[答案]T5.Marketersprovidecreditthatmakesthepurchasingofautomobiles,fridges,andnewhomespossible.[答案]T单元自测6试题及答案备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空(每题10分，共5题）―___________________.―Weofferspecialservicessuchaspersonalbelongings,express,holidaypick-upanddeliveryservicesandsoon.A.Whatkindofspecialservicesdoyouoffer?B.Howwouldyouofferyourspecialservices?C.Whydoyouofferyourspecialservices?―Doesmodernlogisticsmeantransportationanddelivery?―____________,Modernlogisticsismoreabouteffectiveandefficientflowofmaterialsandinformation.A.Yes,you’rerightB.No,it’snotthewholestoryC.No,you’rewrong―Don’thesitatetoclickonourwebsitewhenyouneedus.―__________.Thankyou.A.Yeah,IcanB.Sure,IwillC.Ofcourse,Iknow―Goodmorning.FarEastLogisticsCompany.__________.―Goodmorning.ThisisMaggieBonner.Iwouldliketoknowmoreaboutyourproducts.A.Whoisthatcalling?B.Whatdoyouwant?C.MayIhelpyou?―Hello,thisisStevenSmith.Nicetohearyourvoiceagain.―Hi,Mr.Smith.__________.

A.Doyouknowthecoverageofyourfreightforwardingbusiness?B.Pleasetellmethecoverageofyourfreightforwardingbusiness.C.Iwouldliketoknowaboutthecoverageofyourfreightforwardingbusiness.Thatisthereason_________we’velostsomanycustomers.A.whyB.thatC.whichThemanageraskedme_________Icouldfinishmyworkbeforetheweekend.A.whatB.whetherC.whichThetotalcostinlogisticsinChinaisstillhigherthan_________inmanyotherindustrializedcountries.A.itB.thatC.thoseWeworkclosely_________everylargeairlinelikeAirChina,AirFranceandAmericanAirlines.A.withB.toC.inYoucangetthegoods_________toyourdoorsoquicklynowadays.A.deliverB.deliveringC.delivered第二大题：完形填空(阅读理解选择、判断、翻译等)(共50分）从下列带★题库中抽其中1道试题！！！★翻译(每题10分)1.Afteracommercialtransactionisdone,logisticswillcarryoutthetransferofgoodsfromthesellertothebuyerforthelowestcostandinthemosteffectivemanner.A.在完成商业交易后,物流将执行商品从卖方到买方的转移,为了最低成本和最高效率。B.在完成商业交易后,物流将以最低成本和最有效的方式将商品从卖方运输到买方。C.在完成商品交易后,物流将以最低费用和最有效的礼仪将商品从卖方转移到买方。2.Goodsareofteninstagnationduringthetransferprocess,whichiscalledthestorageoflogistics.A.商品在流转过程中往往有处于停滞状态的时候,这被称为物流存储。B.转移过程中的商品往往静止不动,这被叫做物流储存。C.变化过程中的商品往往停滞不前,这被定义为物流储存。3.Sometimesthedistributionprocessingchangesthepackagesofthegoods.A.有时,分配过程会改变商品的包装形式。B.有时,分销流程会改变产品的包裹样式。C.有时,配送加工会改变商品的包装形态。4.Informationisimportantbecauseitprovidesthefactsthatsupplychainmanagersusetomakedecisions.A.信息很重要,因为它提供了事实,以便供应链管理者决策。B.信息很重要,因为它提供了供应链管理者用以决策的事实。C.信息很重要,因为供应链管理者可以利用它提供信息进行决策。5.WiththerapideconomicgrowthinChina,thelogisticsindustryisexpandinggreatly.A.随着中国经济的快速发展,物流行业也极大发展。B.凭借迅速发展的中国经济,物流行业迅速扩大。C.在中国,随着快速发展的经济,物流行业飞速延伸。★阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。FunctionsofLogisticsLogisticsisthephysicalflowprocessofgoodsfromthepointoforigintothepointofconsumptionconcerningtransportation,warehousingandstorage,loadingandunloading,goodshandling,packing,distributionprocessingdeliveryandinformationmanagement.Forexample,afteracommercialtransactionisdone,logisticswillcarryoutthetransferofgoodsfromthesellertothebuyerforthelowestcostandinthemosteffectivemanner.Duringthetransferprocess,logisticsfacilities,equipment(carriers),administrationofinformationandstandardizationareneeded.Logisticshasthreemajorfunctions.Firstly,itcreatestimevalue.Thesamegoodscanbevalueddifferentlyatdifferenttimes.Goodsareofteninstagnationduringthetransferprocess,whichiscalledthestorageoflogistics.Secondly,itcreateslocationvalue.Thesamegoodscanbevalueddifferentlyatdifferentlocations.Thevalueaddedduringthetransferprocessisthelocationvalueoflogistics.Thirdly,itcreatesdistributionprocessingvalue.Sometimesthedistributionprocessingchangesthepackagesofthegoods.Thatis,duringthisstage,itcutslargepackagesofgoodsintosmallerparts,whichcreatesaddedvalueforgoods.1.Logisticsisthephysicalflowprocessofgoodsfromthesellertothebuyer.[答案]T2.Administrationofinformationandstandardizationareneededduringthetransferprocess.[答案]T3.Storagecreatesthelocationvalueforgoods.[答案]F4.Thesamegoodscanbevalueddifferentlyatdifferenttimesandlocations.[答案]T5.Largepackagesofgoo