2024年1月电大国家开放大学期末试题及答案：高级商务英语阅读

国家开放大学2023年秋季学期期末统一考试高级商务英语阅读试题2024年1月注意事项：试题和答题纸放在桌上。试题和答题纸均不得带出考场。待监考人员收完试题SectionOne:Words(20SectionThree:Translation(16poin2.least-developed3.mechanismc.代表4.commodity5.handlee.机制7.evaporateg.最不发达的8.breakdown9.charteri.处理10.variablej.蒸发AInmyspeechattheU“Whatishappeningtotheworldandhowshouldwerespond?”Theworldtodayisundergoingmomentouschangesunseeninacentury.Peaceanddevelopmentremaintheunderlyingtrendofourtime,yethumanityisfacedwithmanycommonchallenges,particularlymountinginanduncertainty.AsaFrenchproverbgoes,everymanisthearchitectofhisownfate.Allcountriesdemonstrateastrongcommitmenttotheirglochallenges.Indeed,theyneedtodetermineadecisivedirectionformusttakeactioninsteadofsimplywatchingasbystanders,andendeavortoshapethefutur(11360号)高级商务英语阅读试题第1页(共7页)BFirst,weneedtoaddressthegovernancedeficitiglobe,flashpointskeepemerging.Non-conventcybersecurity,andtherefugecrisis,aresprmounting.Theglobalgovernancesystemandthemuthereforeimportantthatwepromoteglobalcooperationandwillbenefitall.Weshouldensupeoplethroughconsultation;andweshouldworktogethertoseethatrugovernanceismoredemocratic.WeshouldNations,givefullplaytotheconstructionroleoftheWorldTrInternationalMonetaryFund,theWorldBank,theGroupof20,theEuropeanUnionainternationalandregionalmultilateralmechanisms,andworktogethertobuildaglobCSecond,weneedtostrengtdeficit.Trustisthebestadhesivetobringcountandfriction,andmoregeopoliticalrivalrcooperation.Weneedtoenhancemutualtrustandrconsultation,andseekcommongroundwhileshelvingandreducinWeneedtopursuethegreaterpublicgoodandsharedinterestsandbusoastoincreasemutualunderstandingandapprecihaveunderstanding,respectandtrustChina-EUrelations,coopeDenvironmentisstillasourceofconcern.Locaworldareplaguedbyterrorism,devastatingthelivesofmany,particularlychildren.Weshouldtakeanewapproachtowardssecurityandsustainablesecurity.WemustrejecttheColdWarmentality,thezthelawofthejungle,andpromotepeaceandsecuritythroughcooperatiodisputesthroughpeacefulmeans,opposethearbitraryuseorthreatoffore,opposprovocationandescalationoftensionsforself-interest,andrejectthepracticdevelopmentinacommonendeavortoachieveendur(11360号)高级商务英语阅读试题第2页(共7页)EFourth,weneedtopursuemutuallybeneficialcooperationtoaddressthedevelopmdeficit.Economicglobalizationisanengineofglobalgrowth.globalizationisemerging,andtheharmofprotectionismtheimbalanceindevelopmentamoninnovation-drivendevelopmenttofosterdynamicgrowth.Weneedtotakeawellinterconnectedapproachtoenhanceopenandwin-wincooperation.WeneedinclusivenesstopromotebalancedandinclusivedevelopmentsothatpeopallbenefitfromeconomicglobalizattheWTO,tomaketheworldeconomymoreopen,andtosafeguardthemultilatInitiativeenrichesiimportantwayofachievingglobalgrowthandcommondevelopment.ChinawelcomesFraInternationalMonetaryFund,theWorldBank,theGroupofregionalmultilateralmecompetitionisbenignin15.Thecountriesneedtoengageinc16.Localwarsandconflictscondevastatingthelivesofmany,particu17.Non-conventionalsecuritythreats,suchasclimatechange,cybheFortune500isn'tmadeforlightreading.(dcompanies'publiclyreportedrevenue,notoncompaniessuchasWarrenBFannieMae(No.5).(19)MyfavoritLeBronJamesdumpedtheCavaliHallofFamehasgottenalitlemojobackbyaddingacompanytotNaturalResources.(20)ItcouldhaveusedtobeknownasCleveland-CliffsIne.butrenameditselonlyaNorthAmericanironorep(11360号)高级商务英语阅读试题第3页(共7Daimler-Benz(laterDaimlerChrysler)inwhatprovedtobeonerightuptherewithTimeWarner(ownerofFortune'spublisher)sellingiDaimlerdumpedChryslerontothbutstilloverpaid.(21)Ithasnopubailout,however,ithastofilefinancialreportswithtWelcomeback,No.59.ExitUnisys.EnterCogoppositedirections.(22)Butthecompany'srevenuedroppedin2010,andtit'sfallenoffthelist,toNo.520.Meanwhile,Cognizant,onFortune'slistoffastestoffshoringworld,withmostofitsdevelopmentcentersinIndia.Unisys,bycontrast,wasformedin1986bycombiningofirsttimebecauselastyearitboughtthe78percentoown.(Buffett,alongtimedirectorofTheWashingdecideditwastimetosellhalfmsincerisen10percent.Oh,well.Yetanotherexampleofwhyhe'sWarrAUnisyswasoneofonly62BCliffs,whichisheavyintoitsrevenuewiththeaidofacquisitionsandleaFButifyouleafthroughthelistatrandom,thewayKnowledgeencyelopediawhenIwasakid,youcomeacrossallsortsofstWhenitcomestomarketing-isdigitalreallythenewtraditional?WhatdoyoDoesthatmeanthatyouneThismeansChoosingtheandUsingaplatformthatgivesyoutatheycannotcompetewiththeInternet'spotentialtoreButdon'tbetooquicktodismisswhattrTrackingyourbusinessescustomersandclientsandknowingquestionmarketershavefacedsincetheverybeginnUnderstandingwhichadsworkthebestanimportantwaystoincrWithtraditionalmarketing,measuripeoplesawthebillboardornewspaperad.YouhavenoideahowmanyofthosepeoplepurchasedBut,withonline(digital)marketing,andtheriyourpost,ad,orvideo,howmanyofthosepeoplevisitedyourbrand'swebsiteandifyousellonlineproducts,youcanevenseehowmanyofthosepeoplepurchasDigitalcampaignmakesitefforts.Thisisinstarkconswitchedtoanotherchannelwhenyourcommercialcameon,whothenewspaperorhowmanyactuallyopenedthedirectmailyousDigitalplatformsofferawaconnectionmoremeaningfulforyouDependingonwhoyouwanttospeakaccordingly.Forinstance,ifyouwanttoreachouttotraditionalists,thatthesegenerationsmightappreciateacOntheotherhand,ifyouwanttospeaktomembersofGenerationZ,i24.WhichofthefollowingstatementsaboutmB.TraditionalmarketingincludesnC.Withtraditionalmarketing,peopl(11360号)高级商务英语阅读试题第5页(共7页)25.Ifacompanywantedtochangeitsmarketingmethods,itmightconsideralloftheA.costB.reachingbettermediaC,resultsmeasuringD.26.ThemainadvantageofdigiC.ItcanhelpthebusinessownerstoknowhowmanypeopleA.helpfulB.faiA.1986B.1976intangible,thatsomeonewaproductdecisionsarefocusedexcgoods,servicesorideas.Forinstance,onemightthinkthekeyprodmanufactureroffloorcleanersistofocusoncreatinga(30)Inactuality,whiledecisionsrelatedtotheconsumableparimportant,theTotalProductconsistsofmorethaConsiderthatpeoplemakebuyingdecisiaddressedbytheconsumptionofaproductocustomersmayneedtobeperceivedhighlybyothermembersoftheir(32)productthatiseasytouseorneedarisk-freepurchase.InethecoreproductitselfisthebenefitthecustomerreceivesInsomecasesthesecorebenefitsare(33)bythewhileinothercasesthebenefitisofferedcontainingthefloorcleanerthatheartofallproductdecisionsisdeterminingthekethisdecision,therestoftheproductofferingcanbed(11360号)高级商务英语阅读试题第6页(共7页)Thecorebenefitsareoffcustomerpurchases.ForinstgrocerystoreandtakesapWithintheactualproductistheconsumableproduct,(35)canbeviewmaingood,serviceorideatoothbrush.Butmarketersmustunderstandthatwhiletheconsumableproductis,(36)mostcases,themostcriticalofallproductdeproductdecisionsincludingproductfeatures,branding,pacMarketersoftensurroadditionalvaluetothecustomer'spurchase.Whilethesefactorsmaynotbekeyreasons(37)customerstopurchasitemsstrengthensthepurchasedecisionwhilefor(38)thecustomernottobuy.Itemsconsideredpartoftheaugmentedproductincludeguarantee,warranty,customerservice,complementaryproductsandaccessibility.29.A.howeverB.thatC.neither30.A.liquidB.formulaC.form31.A.perceivedB.gotC.consumedD.32.A.familyB.company