国际人才英语教程 高级 参考答案汇总 U1 Who will participate in the auto exhibition-U6 Provide the public with updates and follow-ups

《国际人才英语教程高级》教师手册ReferenceanswersCASE1WhowillparticipateintheautoexhibitionCasebriefingTeachingplanTheteachingplanisdesignedforaneight-periodteachingsessionandisadaptabletoashorterorlongerteachingsessiontosuitvariedpedagogicalsituationsandneeds.BeforeclassInclassAfterclassPeriods1&2•Previewingthecase(Casebriefing)•PreviewingTakingin(Unit1)•Reviewingthecase(Casebriefing)•Startingup(Unit1)•Takingin(Unit1)•Buildingup(Unit1)•Lookingbeyond(Unit1)•Carryingout(Unit1)Periods3&4•ReviewingTakingin(Unit1)•ReviewingBuildingup(Unit1)•Elaboratingontherequiredstructure,skillsandstrategies•Presentingthebizpracticeandgivingcomments·ReflectingonUnit1Periods5&6PreviewingTakingin(Unit2)•Startingup(Unit2)•Takingin(Unit2)•Buildingup(Unit2)•Lookingbeyond(Unit2)•Carryingout(Unit2)Periods7&8•ReviewingTakingin(Unit2)•ReviewingBuildingup(Unit2)•Elaboratingontherequiredstructure,skillsandstrategies•Presentingthebizpracticeandgivingcomments•ReflectingonUnit2andthecaseReferenceanswers1developmentresultsofinterviewskeyfeaturespersuasiveevidence2ThefollowinganswerisfortheT’sreference.Youcanachieveconcisenessbygivingyourpresentationacleartimeframe.Carefullyallocatetimeforeachargument,andonlyincludethemostessentialargumentsandevidencethatsupportsyourcoremessage.Tomakeyourpresentationinteresting,youmustknowtheaudiencewellandtailorthecontentdirectlytotheirinterestsandneeds,utilizingstories,humor,examples,orquestion-and-answersessionstoengageandmaintaintheirattention.Toenhancetheinformativenessofyourpresentation,youshouldsupportyourpointswithrelevantdata,statistics,casestudies,andexamples.Also,thepresentationisinformativeonlywhentheaudiencecanfollowupandunderstanditsrelevancetothekeyissues.ScriptsHiLiuYang,Ihopethismessagefindsyouwell.Wehavejustsucceededinthegovernmentbiddingcompetitiontoholdanewenergyvehicleexhibitionbytheendofthisyear.Thisisanoutstandingopportunitytostrengthenourrelationshipswithautomakersandthemedia.Givenyourexpertise,Ibelieveyou’rethebestpersontoleadthisexhibitionproject.Weneedtoaccomplishtwomaintasks.First,couldyoupleasedevelopacomprehensivemarketresearchreport?Itshouldhighlightthreespecificaspects:first,thedevelopmentofthenewenergyvehicleindustryinChinawithchartsincluded;next,theresultsofinterviewswithautomakersandcustomers;third,thekeyfeaturesthatweproposefortheexhibition.Oncethemarketresearchreportisfinalized,couldyoupleaseprepareapersuasivepresentationtoinviteautomakerstoattendtheexhibition?Ensureyourpresentationcontainssufficientpersuasiveevidence,likethebenefitsofparticipating.Wehopetoattractasmanymarketleadersaspossible,soyourpresentationshouldbeconcise,interesting,andinformative.Youhavetwoweekstocompletethistask,sopleaseplanyourtimeeffectively.Bestofluckwiththisexcitingproject,andtakecare.

Unit1WriteamarketresearchreportTeachingsuggestionsTheTcanapproachthisunitindifferentways.Herewesuggestaproduction-orientedapproach.Byadoptingthisapproach,theTcanprepareSswiththeoutputtaskbeforelearning,sotheywillhaveaclearpurpose–lookingforinformationandlearningskillsneededtocompletetheoutputtask.MotivatingAskSstothinkabouthowtolearnaboutthedetailsofindustrydevelopmentandwriteamarketresearchreportfortheupcomingexhibition.EnablingTakinginReading•Introduce“Reading”andguideSstodiscussthequestionsinActivity1.•GuideSstoreadtheexcerptfromthereportaboutthetrendinChina’snewenergyvehicleindustryandcheckSs’answerstoActivity3.•ProceedwiththepassagebytellingSstoworkinpairsontheactivitiesandaskingsomepairstosharetheirideasaboutthedevelopingtrendsofNEVsinChina.•Explainthelanguagefocus.Listening•Introduce“Listening”andguideSstolistentotheinterviewwithtworepresentativesofNEVmanufacturersandcheckSs’answerstoActivity1.•GuideSstolistentotheinterviewwithacarclubfoundingmemberandcheckSs’answerstoActivity2.•Explainthelanguagefocus.•OrganizepairdiscussionandaskSstoproposethepossiblekeyfeaturestheexhibitionshouldhavebasedonthetwoaudioclips.BuildingupStructure•GuideSstodiscussthequestioninActivity1.•IntroducethestructureofamarketresearchreportbydoingActivity2.Skills•GuideSstodiscoverhowtochoosethetypeofchartstopresentthedataeffectivelybydoingtheactivities.•Explaintheskills.Strategies•AskSstofindouthowtousestatisticscorrectlyinaresearchreportbydoingtheactivities.•Explaintheimportanceofusingstatisticsappropriatelytoimprovecredibility.AssessingCarryingout•EncourageSstocarryout“Bizpractice”byexplainingthestepsintheStudents’Book.•AskSstowriteamarketresearchreportonthenewenergyvehiclesinChinaafterclass.•InviteSstosharetheirreportsinclassandgivecommentsandfeedback.Lookingbeyond•AskSstodiscussthequestionsinActivity1.•GuideSstowatchthevideoclipandcheckSs’answerstoActivity2.

TakinginReadingReferenceanswer1ThefollowinganswersarefortheT’sreference.1.Theprimarypurposeoftheindustryreportonnewenergyvehiclesislikelytoprovideacomprehensiveoverviewofthecurrentstateofthemarketforthebusinesses,investors,andpolicymakersrelatedtonewenergyvehicles.

2.Theindustryreportmayprovidethefollowinginformation:1)theeconomicsignificanceoftheautomotiveindustryforChina;2)China’sachievementsintheautomotiveindustry;3)theopportunitiesandchallengesforChinainitstransitiontoNEVvehicles.31)Theglobalautomotiveindustry2)nearly6.89million3)taxreductions4)makingtechnologicalbreakthroughs5)GenerationZ6)morepositiveopinions4ThefollowinganswerisfortheT’sreference.Accordingtothereport,China’sNEVindustryisrapidlygrowing,withsalesnearlydoublingto6.89millionin2022.The2023forecastshowssustainedgrowthdespiteabroadermarketdownturn.Governmentincentives,technologicalimprovementsbydomesticbrands,andpositiveconsumerperceptions,especiallyamongyoungerandfemaledemographics,arefuelingthisexpansion.Marketshareisprojectedtoexceed60%by2025,drivingasignificantdecreaseincarbonemissions.ListeningReferenceanswer11)world-famous2)megabatteryfactories3)Longdrivingrange4)cutting-edgetechnologies21)advancedtechnology2)conceptcarmodels3)test-drive4)drivingexperience3ThefollowinganswerisfortheT’sreference.Platformsorshowroomsthatfeaturethelatestcarmodelsofglobalandlocalelectriccarbrands;presentations,videosandinteractivegamesthatexplainthecutting-edgetechnologyoftheelectriccars;virtualrealityorevenrealtestdriveopportunitiesthatprovidefirst-handexperiencesforvisitorsandindustryinsiders.ScriptsAudioclip1Host:Lucy,Yiming,welcometoourshow.LucyisthemarketingmanagerofStella,awell-knownelectriccarmakerfromtheU.S.YimingistheheadofthemarketingdepartmentofADD,atopChinesenewenergyvehiclecompany.So,couldyoupleasesharewithusafewideasonStella’sandADD’sdevelopmentstrategies?Lucy,wouldyoumindbeingthefirst?Lucy:Notatall,thanks.Stellaisaworld-famousNEVbrandthathasbeenexportingNEVstoChinaformanyyears.WeareverygladtoannouncethatwearegoingtocollaboratewithChina’slocalbrandstobuildmegabatteryfactoriestoincreasecapacity,whichwouldbeagreatleapforus.WeunderstandthatmanyconsumershavenotyethadtheopportunitytotryaStellavehicle,sowehopetoprovidemoreopportunitiesforpeopletoexperienceouramazingcars.Host:Iamsuretheywillenjoytheexperienceoftest-drivingoneofyourcars,andIlookforwardtosuchanopportunitymyself!HowaboutADD,Yiming?AsoneofChina’slocalbrands,whatareADD’sdevelopmentstrategies?Yiming:Hello,everyone.Asyoumighthaveheard,ADDhasbeenthemarketleaderinChinaforfourconsecutiveyears.Ourcarsareknownfortheirlong-lastingbattery,longdrivingrange,andlifetimewarranty.WetakethediverseclimateandtrafficconditionsinChinaintoconsiderationwhendesigningourproducts.ADD’sbiggestdreamistocontinueofferingmoreandbetterelectricvehicleswithcutting-edgetechnologiesthatChineseconsumersprefer.Host:WeareproudtohavecompanieslikeADDandStellathatworkhardtosatisfyconsumerneeds.Thanksagain!Audioclip2Amy:Hello,Mr.Zhang.Thankyouforagreeingtothisinterview.We’replanningaNEVexhibition,andthereareafewquestionsI’dliketoaskyou.Mr.Zhang:Alwaysapleasure,Amy.Amy:Firstofall,Mr.Zhang,whatmaypeoplehopetoseeattheexhibition?Mr.Zhang:Well,thefirstthingthatcomestomindistheapplicationofadvancedtechnology.Peoplealwaysappreciateseeingprogressintheindustry,likecutting-edgebatterylifetechnology.ItwouldbeahighlighttoshowcasesomeconceptcarmodelswithAItechnologyapplied,suchasVRandAR.Amy:That’sabrilliantidea.Technologyshouldindeedbepartoftheexhibition.Whatelsecanwedotomaketheexhibitionmoreattractive?Mr.Zhang:Hm...Accordingtoourpreviousresearch,moreandmoreconsumersarepursuingtheultimatedrivingexperiencenowadays.Ifpossible,animmersiveexperiencespacecouldbeprovidedwherepeoplehavethechancetotest-drivethecars.Amy:Soundslikealotoffun!Bytheway,therewillbemoreandmorelocalChinesebrandsattheexhibitionthistime.Doyouhaveanyadviceforthem?Mr.Zhang:WearehappytoseemorelocalChinesebrandsattheexhibition.Afteryearsofdevelopment,we’regladtoseeChina’slocalbrandsbecomingmoreprominentonthemarketwithtechnologicalinnovationslikebatterytechnology.Iftheycanfurtherimprovethedrivingexperience,thatwouldmakethemevenmoreattractive.Amy:Itotallyagree.Thankyousomuchforyourtime!BuildingupPreparingforthestructureStructureofamarketresearchreportReferenceanswers1ThefollowinganswerisfortheT’sreference.Typically,amarketresearchreportshouldincludethefollowingcontents:(1)theportraitandcharacteristicsofthetargetcustomers;(2)theoverallsizeofthetargetmarket,includingthenumberofpotentialcustomersandthemarket’sexpectedgrowth;(3)theproblemsorneedsthatconsumersorclientsinthetargetmarkethopetoaddress,aswellastheirsatisfactionwithexistingsolutions;(4)thedevelopmentdirectionofthemarket,includingtechnologicaladvancements,changesinconsumerbehavior,andtheimpactofregulations;(5)ifpossible,abriefdescriptionofthecompetitors.21)D2)C3)A4)BSharpeningtheskillsUsingappropriatechartstopresentdataReferenceanswers1ThefollowinganswerisfortheT’sreference.Barcharts,piecharts,linecharts,radarcharts,scatterplotsandbubblecharts.21)Description1–C2)Description2–A3)Description3–D4)Description4–BDevelopingthestrategiesUsingstatisticsappropriatelytoimprovecredibilityReferenceanswers1ThefollowinganswerisfortheT’sreference.Example1:Amarketresearchermeasuredtheamountoftimecustomersspendinasupermarketandtheirsatisfactionlevel.Shefoundthattherewasastrongcorrelationbetweenthetwovariables.Sheconcludedthatbyincreasingcustomerdwelltimeinasupermarket,theretailercanimprovecustomersatisfactionandbrandloyalty.Analysis:Itmaybethefactthatconsumerswhospendmoretimeinasupermarkettendtohavehigherbudgets,andthelikelihoodofsatisfactionishigher.Inaddition,theymayhavemoreleisuretimeandtendtobemoresatisfiedindailylife.Thisisacaseofthemisinterpretationofcausality.Example2:Amarketingresearchinternofalargemobilegamedeveloperwenttothecomputersciencedepartmentofalocaluniversityintheafternoontoaskfortheirresponsestothelatestgameapp.Themajorityofthecollegestudentsgavelowratings.Theinterndeclaredthatthegameappwasunfitforyoungplayers.Analysis:

Theinternmadeanassessmentbasedonlyontheopinionsofstudentsinthecomputersciencedepartmentatonelocaluniversity.Thisgroupmaynotberepresentativeofthebroaderyoungplayerdemographic.Inaddition,theymayhavebeenexhaustedintheafternoonafterawholeday’sworkandstudy,whichcouldinfluencetheirratingsofthegame.Thisisacaseofsamplingerrorandalsoincludespotentialbiasesinthesurveyenvironmentoradministration.2ThefollowinganswersarefortheT’sreference.TheresultlackscredibilitybecausethesurveywasconductedonlyinEnglish,whichmaynotbeaccessibleoreasilyunderstandabletoallcustomersinaglobalmarket.Additionally,withonly150responses,it’suncertainwhetherthatsamplesizeislargeenoughtorepresenttheglobalcustomerbase.Whilethereisaclearobservationthatrevenueishigherduringthediscountperiod,attributingtheincreasesolelytothediscountdoesnotaccountforotherpotentialvariables.Theincreaseinrevenueat6p.m.islikelyduetoacombinationofthedailydiscountofferedandthenaturalpeakinshoppingactivityasmostcustomersareoffworkandcarryouttheirdailyshopping.Thequestionposedleadsrespondentstowardasociallydesirableanswerbyhighlightingthesupportforpoorfamilies,whichmaynotreflecttheiractualbuyingbehavior.Thisistheproblemoftheintention-behaviorgap.Moreover,itdoesnotconsiderwhetherrespondentswouldpayapremiumforsuchproductsortheirbrandloyalty.Themanager’sconclusionthatthereisnogoodopportunitycouldbetoodefinitive.Itrequiresmorecomprehensivemarketresearchconsideringvariousfactors,suchascompetition,pricingstrategy,andtargetedcustomersegments.Thedevelopingcountrymayenjoyhigh-speedeconomicgrowthinashortperiodoftime,ormaybethetargetaudienceshouldbeinternationaltouristsratherthanthelocals.Carryout(略)LookingbeyondReferenceanswers1ThefollowinganswersarefortheT’sreference.Helpreducecarbonemissions,increasetheenergyefficiencyofthevehicle,improvethedrivingexperience,reducecommutingcostsandfeaturemoderndesignsthatappealtocontemporaryaesthetictastes.Cuttingdownthecostofbuyingandmaintaininganewenergyvehicle;improvingcharginginfrastructure;innovatingmarketingstrategies;providingmorefavorablepaymentplans;grantingperkslikepriorityparkingforNEVs;investingindevelopingbetterbatterytechnologytoincreasemileage,etc.21)3.52million2)first3)largest4)issued5)keytechnologicalbottlenecksScriptsWithhightechnologieslike“1000kilometers(of)endurance”and“charging80%ineightminutes”,variousChinesenewenergyvehiclespresentedatthe2022WorldNewEnergyVehicleCongresshaveshownthestrengthof“MadeinChina”.Inthefieldoftraditionalfuelvehicles,foreignbrandshavebeeninaleadingpositionforalongtimeduetotechnologicaldevelopmentintheautomobileindustryoverthepastcentury.Butinthetrackofnewenergy,Chineseautobrandshavebecomeanewforceinjust10years.From2012totheendof2021thesalesvolumeofChinesenewenergyvehicleshasincreasedfromabout13,000to3.57million,anincreaseofmorethan270times.Theproductionandsalesvolumehasrankedfirstintheworldforsevenconsecutiveyears,makingChinatheworld’slargestnewenergyvehiclemarket.Injust10years,howdidChina’snewenergyvehiclestaketheleadintheworld?In2012,theChinesegovernmentissuedtheEnergySavingandNewEnergyVehicleIndustryDevelopmentPlan(2012-2020),whichpointsoutthedirectionforthedevelopmentofnewenergyvehicles.Overthepast10years,Chinahasbrokenthroughsomekeytechnologicalbottleneckslikeelectricmotors,powerbatteriesandelectroniccontrolsystemsbybuildingmorecharginginfrastructureandincreasingconsumersubsidiesforcarpurchases,andpressedthe“fast-forwardbutton”forthedevelopmentofnewenergyvehicles.Inthefuture,newenergyvehicleswillbecomegreener,smarter,andbetterforsharing,drivingChinafroma“bigautomobilecountry”toa“powerfulautomobilecountry”.《国际人才英语教程高级》教师手册ReferenceanswersUnit2InvitecarmanufacturestotheeventTakinginReadingReferenceanswer1ThefollowinganswersarefortheT’sreference.Theessentialinformationtoprovideinanexhibitionplan:·Aconcisetitlefortheexhibition·Abriefdescriptionoftheexhibition,includingthemainthemes,timeandlocationoftheexhibition,andthefeaturesoruniquenessoftheexhibition·Anexhibitionchecklist,i.e.,expenditure,guestsandproceduresthatarenecessaryfortheorganizationoftheevent·Theexhibitionnarrative,i.e.,amainideaofhowtheexhibitioncontributestotheparticipantsandhoweachdetailrelatestothismainidea.31)helpexplorepartnerships2)immersiveexperience3)test-drive4)DIYcontest5)Supplychaincompanies6)Famouscarreviewers7)Roundtablesession8)50digital,broadcast,andprintmediacompanies9)regularnewsupdatesandlivefeeds4ThefollowinganswersarefortheT’sreference.Thefirstaspectofthepresentationshouldfocusonthemainideaoftheexhibition,i.e.,thegoalsandthefeaturesoftheexhibition.Thesecondaspectshouldbethedetailsoftheexhibition,suchasthetargetaudience,thespecialfeatures,andthedateandvenueoftheexhibition.Finally,thebudgetneedstobeclarifiedandjustified.ListeningReferenceanswer1ThefollowinganswersarefortheT’sreference.Thetoppriorityistodecideonthelengthofthepresentationandthenumberofslides.Thiswilldeterminetheoverallscopeofthepresentation.Secondly,avoidpuretextualinformation.Pictures,videosandshapesthatcarrytheinformationwilldeliverthemessagemuchmoreeffectively.Finally,composeacompletestorywiththepresentation.Similartoagoodmovie,apresentationneedsagoodactor,atouchingstoryline,andeyebrow-raisingmoments.21)keyfeatures2)organizethepresentationinlogicalorder3)concreteevidencetoengagetheNEVmanufacturers4)testimonialsorquotesScriptsLiuYang:Hi,Monica.Doyouhaveaminute?Monica:Sure.What’sup?LiuYang:Iwanttoupdateyouonthepresentation.I’veoutlineditsofar.Aswellasintroducingtheexhibitionplanindetail,Iintendtohighlightgovernmentapprovalandtheexhibition’skeyfeaturestoattractmoreNEVmanufacturers.Monica:Soundsreallygood!Youmayalsotryandthinkofwaystoimproveourcredibility.Yesterday,Iwatchedacompanypresentationwhichinvolvedalotofdemonstrationsofhowexcellenttheirserviceswere.However,itdidnotmentionanyaudience’sneeds.Weshouldavoidsuchmistakes.Toappealtoouraudience,weneedtoexplainwhyNEVmanufacturersshouldacceptourinvitationtoparticipate.ThatisthefirstpointI’demphasize.LiuYang:Yes,goodpoint.Inmypresentation,Iwillexplainhowourexhibitionwillmeetourparticipants’andaudience’sneeds.Monica:Great.Second,agoodpresentationshouldbeclearandlogical.Organizingyourpresentationinlogicalorderwillhelp.LiuYang:Right.Bytheway,I’mthinkingofincludingconcreteevidencetoengagetheNEVmanufacturers,likemoredetailsonthemediapromotionandspecialeventssuchasvirtualracesandDIYcontests.Monica:Goodidea.Additionally,youcanmentionsomesuccessfulexhibitionsthatwehaveorganizedinthepast.Thiswillincreasetheeffectofyourpresentation.LiuYang:That’sagreatsuggestion.Thankyou.Monica:ConsiderincorporatingtestimonialsorquotesfromsomefamousNEVmanufacturerswhohavebenefitedfromparticipatinginourevents.Hearingpositivecommentsfromtheirpeersmayhelpourpotentialparticipantshaveabetterunderstandingofourservices.LiuYang:Noproblem.I’llreachouttosomeofthepreviousparticipantsandgathertheirfeedback.Monica:OK.Ifyouneedanyfurtherassistanceorwantmetoreviewyourpresentationbeforethefinaldelivery,don’thesitatetoletmeknow.LiuYang:Thankyouforyoursuggestions,Monica.Thishasgivenmesomuchmoreconfidence.Reallygratefulforthepointsyou’vemade.Monica:You’rewelcome,LiuYang.I’mheretosupportyou.Goodluck,andI’msureyou’lldogreat!BuildingupPreparingforthestructureStructureofapresentationinvitingpotentialparticipants1ThefollowinganswersarefortheT’sreference.Thefirstelementofapresentationisagoodintroductionthatexplainstheidentityofthepresenterandthemainpurposeofthepresentation.Thesecondelementofapresentationshouldberichandusefuldetailsincludingfacts,numbersandpictures.Theaudienceshouldbeprovidedwiththeessentialinformationconcerningthevalueandfunctionofthepresentation.Finally,ifnecessary,includeaninteractivesectionthatallowstheaudiencetoraisequestionsabouttheiruniquedoubtsandrequirements.21)D2)B3)C4)ASharpeningtheskillsIncludingevidencetoincreasepersuasiveness1ThefollowinganswersarefortheT’sreference.First,theaudienceexpectcredibilityaboveanythingelse.Explainwhytheeventorthesolutionisauthoritative,andhowyourorganizationhasconsistentlybeencommittedtothecause.Usequotefigures,cases,andfactstoexplainwhyitisararechanceoragooddecision.Second,humanbeingsaremoreeasilyimpressedwithemotionalexperiences.Useconsensus(e.g.,moreconsumerschooseyourbrand)orthenicestfeatures(e.g.,averycuteproductdesign)toattractpeople’sattentionThird,usemetaphor.Iftheideaisabstractandunfamiliar,trytocompareyourproposaltosomethingthatisfamiliartoyouraudience.21)Thisyear’sconferenceistailoredforrestaurants,hotellounges,andbars,attractingover500gastronomyinstitutes.(data).2)Astheindustryjournalspredict,theindustryisfacingalooming…(review).3)Gourmetcommentatorsoftensay,“Wineisapassporttotheworld.”(reviews)4)Lastyear,GreatHopeHotelfoundanewbeverageatourconference…(case)5)Amongitsattractionsaretherollercoasters,a5-Dtheater,skyrides,andarcticadventures.Therearealsocircusshows,sandbeachgames,andmini-golf(case).3ThefollowinganswersarefortheT’sreference.Theinclusionofthefollowingevidencedependsonthelengthandthenarrativestyleofthepresentation.Ifthepresentationissupposedtobeconciseandbrief,dataandimagesaremorepersuasive.Ifmoretimeisallowed,andtheaudiencesarefrommultipleprofessionalbackgrounds,thencasesandreviewsprovidemorecomprehensiveevidence.DevelopingthestrategiesUsingdifferentwaystoengagetheaudience1ThefollowinganswersarefortheT’sreference.Recently,Iattendedapresentationinoneofmyclassesthattrulystoodout.Thepresenterhadaclearandengagingstorytellingstylethatreallycaptivatedeveryone’sattention.Thestructurewasveryorganizedwhichmadefollowingtheideasstraightforwardandenjoyable.Whatmadeitevenmorefascinatingwasthepresenter’suseofdynamicvisualsandinteractiveelementswhichfacilitatedourunderstandingandparticipation.Thepresenterwasalsoincrediblypassionateaboutthetopic,which,Ibelieve,contributedsignificantlytohowcaptivatingthepresentationwas.Overall,Ifoundthatpresentationtobehighlyengaginglargelyduetoitsclarity,interactivenature,presenter’senthusiasm,andeffectivestorytelling.2ThefollowinganswersarefortheT’sreference.Thesecondismoreengaging.Thefirstoneisconciseandstraightforward.Atthesametime,itmayeasilylosetheattentionoftheaudience.Thesecondoneincreasestherelevanceofthepresentationwithquestionsandspecificdata.Carryingout(略)Lookingbeyond1ThefollowinganswersarefortheT’sreference.Carbonneutralityreferstotheideaofachievingnetzerogreenhousegasemissionsbybalancingthoseemissionssotheyareequal(orlessthan)theemissionsthatgetremovedthroughtheplanet’snaturalabsorption;inbasictermsitmeanswereduceouremissionsthroughclimateaction.Aspartofthis,UNClimateChangelaunchedClimateNeutralNowin2015inordertoencouragepeoplearoundtheworldtoworktowardsnetzeroemissionsandacarbonneutralworld.Thiswouldseeaworldwhereglobalemissionsareinbalancewithwhatisnaturallyabsorbedin‘sinks’suchasforestsandoceans.21)fossilfuels2)zeroemissions3)Improveenergyefficiency4)renewablesources5)carbonmarkets6)climatechangeScriptsTherelationshipbetweenemissionsofgreenhousegasesandclimatechangeisascientificcertainty.Tocombatclimatechange,wehavetheconceptofcarbonneutrality.Doyouwanttoknowwhatitisabout?Everyfacetofourlivesisrelatedtotheenvironment,fromthefood,transport,andenergyweconsumetowastemanagement.Thewayweproduceandconsumebasedontheuseoffossilfuels,suchasoil,coal,ornaturalgas,leavesanegativefootprintontheplanet.Carbonneutralityhelpsreducethenegativeimpactontheenvironmenttoachieveanetresultofzeroemissions.Buthowisitreached?First,withmeasuresthatreduceenergyconsumptionasmuchaspossible,improveenergyefficiency,improvesustainableinnovationinlow-carbontechnology,increasetheconsumptionofelectricityfromrenewablesourcesandeliminatetheuseoffossilfuelsthatcauseclimatechange.Inshort,emitfewergreenhousegases.Todayitisstillimpossibletoachievezeroemissionsinmanyofouractivities.Wewillcompensateforouremissionsofgreenhousegasesonlywhenwecannotreducethem.How?Usingcarbonmarketswherethesaleofcreditsandrightsbetweencountries,organizationsandindividualstakesplaceinordertofulfilltheagreementreachedattheclimatesummitinParis.Climatechangeisaglobalproblem.Wemustthinkofglobalemissionstoactefficientlyandeconomically.Reducingandhelpingotherstoreduceisthesame.Inaddition,manyoftheprojectsgeneratedbytheownersoftheseloanshaveasocialandenvironmentalcomponentthatcontributestosustainability.Insummary,thewayweconsumeenergyisthemai