新视野英语教程（第四版）读写教程2 单元测试卷 Unit7 Secrets of Advertising 测试卷

UnitTest

Unit7SecretsofAdvertising

Part1ListeningComprehension

SectionA

Directions:Listentothequestionsanddecideonthebestanswers.Thequestionswillbe

spokentwice.

1.A)Theysellwatches.C)Ontheradio.

B)It's“TakeyourD)No,Ididn't.

2.A)No,theydidn't.C)Ofcourse,theydo!

B)Fdrathernot.D)Yes,itis.

3.A)It'sabook.C)Itstartstomorrow.

B)Becauseit'scool.D)Yes,isn'titgreat?

4.A)Yes,maybe.C)Idon'tthinkso.

B)Areyousure?D)Theonefornoodles.

5.A)Inamagazine.C)Onabillboard.

B)Sheworksinadvertising.D)She's35yearsold.

SectionB

Directions:Listentotheshortconversationsanddecideonthebestanswers.Boththe

conversationsandthequestionswillbespokentwice.

1.A)Colleagues.C)Classmates.

B)Neighbors.D)Couples.

2.A)Psychology.C)Advertising.

B)Marketing.D)English.

3.A)They'refunny.C)They9reannoying.

B)They'reboring.D)They9reinteresting.

4.A)Watchtoomanyadvertisements.C)WatchtoomuchTV.

B)Havetoomanynewtoys.D)Stayuptoolate.

5.A)Theoneforchocolate.C)Theoneformake-up.

B)Theoneforcereal.D)Theoneforshampoo.

SectionC

Directions:Listentotheshortconversationanddecideonthebestanswers.Boththe

conversationandthequestionswillbespokentwice.

1.A)Anewphone.C)Anewsuit.

B)Anewlaptop.D)Somenewshoes.

2.A)Readsomereviews.C)Watchmoreadvertisements.

B)Savemoremoney.D)Buyitimmediately.

SectionD

Directions:Listentothepassageandfillintheblanks.Thepassagewillbereadthree

times.

Asuccessfuladvertisementcapturespeople'sattentionandleavesa(1).Itdoes

thisbystartingwithaclearmessagethatiseasy(2).Itsvisualsanddesignsshould

lookgood,grabbingpeople'sinterest.Agoodadvertisementalsoknowsitstargetaudienceand

shouldspeakdirectly(3)anddesires,makingthemfeelemotions,whetherthrough

humor,excitementorempathy.Asuccessfuladvertisementwillalways(4)viewers

onapersonallevel.Astrongcalltoactionisessential.It'simportantthatpeopletakethedesired

actionafterwatchingtheadvertisement.Finally,agoodadvertisementismemorable,leaving

a(5)thatlingersinpeople'smindslongaftertheyhaveseenit.

PartIIVocabulary&Structure

SectionA

Directions:Choosethebestitemtocompleteeachofthefollowingsentences.

1.Whileshewaited,shesatonthesofaandleafedsomemagazines.

A)throughC)around

B)overD)about

2.Ittakesadealofhardworkandperseverancetohaveasuccessfulbusiness.

A)bigC)wide

B)greatD)long

3.They'vehadaofapplicantsforthejobtheyadvertisedlastweek.

A)massC)goal

B)weightD)trade

4.You'remyson.Ihavethetoknowwhatyouaredoingwithyourlife.

A)wayC)claim

B)rightD)knowledge

5.We'resorryithastakenussolongtorespond_______yourqueryaboutthisproduct.

A)byC)with

B)forD)to

6.Canyouturnthemusicdown?Iwanttoconcentrateonmyhomework.

A)doC)todo

B)doneD)doing

7.1don'tusuallyenjoyholidaysinthesun,butgoingonacruisehasappealedme.

A)byC)around

B)toD)with

8.Simonisn'tagoodboyfriend.Heseemstoplayyourinsecurities.

A)aroundC)upon

B)upD)over

9.Youcan'tpossiblyquityourjoblikethat.Thinkyourfamily!

A)onC)of

B)inD)at

10.Jimwantstobepromoted.Tothat,he'stakingonextraresponsibilitiesatwork.

A)endC)start

B)finishD)beginning

SectionB

Directions:Completeeachsentencewiththecorrectformofthewordgiveninbrackets.

1.You'vealwaysbeengoodat(persuade)metodothethingsyouwant!

2.Ifwedon'tgethomesoon,ourparentswillstarttoget(anxiety).

3.Mrs.Bloomerwasasmall,roundwomanwithblueeyesanda(mother)face.

4.Ilovewatchingthe(advert)beforethefilmstarts-it'smyfavoritethingabout

goingtothemovies!

5.Ifyoucontinuetobehavelikethis,thenifs(high)unlikelyyouwillpassyour

exams.

PartIIIReadingComprehension

Task1

Directions:Readthefollowingpassageasfastasyoucan.Thenchoosethebestanswers

tocompletetheexercisesthatfollow.

Intoday'sdigitalage,advertisingisallaroundus,sendingusmessagesthatpromise

happinessandfulfillment.Yethaveyoueverstoppedtothinkabouttheimpactthisexposure

toadvertisingishavingonourmentalwell-being?

Advertisingoftencreatesanidealizedversionofrealitywithbeautifulmodelsand

luxuriouslifestyles.Thiscanmakeusfeelinsecure,aswestartcomparingourselvestothese

unrealisticimagesandthismakesusfeeldepressed.

Moreover,advertisementsaredesignedtomanipulateouremotions.Theymakeusfeelas

ifwewantaparticularproductbyplayinguponourinsecuritiesandmakingusthinkthatbuying

itwillsolveallourproblems.However,thehappinesswefeelwhenwemakeapurchaseis

oftenveryshort-lived.

Furthermore,theriseofsocialmediameansthatitisbecominghardertoescapethe

negativeeffectsofadvertising.Socialmediafeedsarefilledwithimagesshowingpeopleliving

apparentlyperfectlives,whichcanmakeusfeeldepressedandanxious.

Sowhatcanwedotoprotectourmentalwell-beingifwe'rebeingoverloadedwith

advertising?First,weneedtodevelopcriticalthinkingskillstohelpusseethroughtheillusions

andmakemoreinformedchoices.Second,takingbreaksfromsocialmediacanbenefitour

mentalhealth.

Whileadvertisingisapowerfultoolforbusinesses,wemustbeawareofitspotential

impactonourmentalwell-being.

1.Accordingtothetext,peopleoftenseebeautifulmodelsinadvertisementsand.

A)feelpleasureatthebeautytheyseeintheworld

B)comparethemselveswithwhattheysee

C)feelmotivatedtoimprovethemselves

D)feelhappywiththeirownreality

2.Thetextsuggeststhatweoftenbuythingsbecause.

A)wethinkthathavingthemwillfixourproblems

B)wearenotsurewhatelsetodowithourmoney

C)buyingthingsmakespeoplefeelhappyinthelongterm

D)wewantpracticalandhelpfulproductsinourlives

3.Accordingtothetext,whatimpacthastheriseofsocialmediahadonadvertising?

A)It'smadeadvertisingmoreinterestingtoyoungpeople.

B)It'smadeadvertisingcheapandeffectiveforbusinesses.

C)Ifsmadeiteasiertogetawayfromadvertising'snegativeimpacts.

D)It'smadeithardertogetawayfromadvertising'snegativeimpacts.

4.Whichofthefollowingstepsdoesthewritersuggesttakingtoimproveyourwell-being?

A)Choosemoreinformativeadvertisements.

B)Stoplookingatadvertisementsinthelongterm.

C)Spendmoretimeonsocialmedia.

D)Learntothinkcritically.

5.Thepassageismainlyabout.

A)advertising'spositiveimpactonsociety

B)howadvertisementsaremade

C)howadvertisingimpactsyourmentalwell-being

D)howtogetawell-paidjobinadvertising

Task2

Directions:Readthefollowingposter.Thenchoosethebestanswerstocompletethe

exercisesthatfollow.

Unlockthesecretsofsmallbusinessmarketing!

Areyouasmallbusinessowner?Doyouwanttotakeyourmarketinggametothenext

level?

Joinusforanengagingandinformativetalkonhowtomarketyoursmallbusiness.This

isyourchancetogainvaluableinsights,practicalstrategiesandexpertadvicetoskyrocketyour

businessgrowth!

Inthistalkyouwilllearnabout:

•Buildingastrongbrand:Discoverthepowerofbrandingandhowtocreateamemorable

identityfbryoursmallbusiness.

•Targetingyouraudience:Learnhowtoidentifyandreachyouridealcustomers,using

socialmediaplatformstoconnectwithyouraudience.

•Cost-effectivemarketingtechniques:Explorebudget-friendlymarketingstrategies

whichwillhelpyouachievegreatresultswithoutbreakingthebank.

•Measuringyoursuccess:Getvaluableinsightsintotrackingandevaluatingyour

marketingefforts.

Date:February2nd

Time:10am

Venue:CharterHouse

Don'tmissthisopportunitytogainvaluableknowledgeandempoweryoursmallbusiness

witheffectivemarketingtechniques!

Reserveyourspottodayandtakethefirststeptowardincreasingsalesandachievinglong

termsuccessforyourbusiness.Formoreinformationandtoregister,pleasevisitourwebsite

www.let^orcalluson07884663746.Seeyouthere!

6.Accordingtotheposter,whatkindofpeoplewouldwanttoattendthistalk?

A)Peoplewhoneedtoborrowmoneyfbrtheirbusinesses.

B)Peoplewhoarelookingforwork.

C)Peoplewhowanttostartabusiness.

D)Peoplewhowanttogrowtheirsmallbusinesses.

7.Whatdoyouthinktheterm"cost-effective“means?