《世纪商务英语》课件-第一章

世纪商务英语综合教程基础篇ⅡLearningObjectivesInthisunit,youarerequiredto:haveageneralideaaboutstartups;knowthedifferenttypesofbusinesses;understandthetworeadingpassagesandmastertheimportantwordsandexpressionsinthem;developskillsinusingappositiveclauses;learnthestepsofwritinganessay.StartingaCareerWarm-upListeningandSpeakingIn-depthReadingFurtherReadingUnit1PracticalWritingReal-LifePractice

1.Howambitiousareyou?Doyoulikeambitiouspeople?Why?Doyouknowthefourpeoplebelow?Canyoupointoutthesimilaritiesamongthem?

2.Doyouhaveacareerplan?Shouldcollegestudentsstarttheirowncareerswhilestillincollege?Stateyourownopinionsaboutthisquestion.Otherfieldsyouwouldliketoworkin:__________________________________________________.ScriptFFTTFBackM:AsyouknowIhavebeenthinkingaboutmovingmycareerinanewdirection.Ihopethatyoucanprovidemewithareferenceformyjobhunting.W:sure,Iamgladto.M:Thanks.Youknow,IhavereallyenjoyedworkinghereandI’vegrownbothpersonallyandprofessionallywithyourhelp.W:It’sapleasuretoworkwithyou，too.Iwon’tforgetwhatyouhavedoneforourcompany.M:It’sreallyhardtosaygoodbye.Thecompanyislikeafamilytome.W:Myfeelingismixed，too.ByhelpingyouIamlosingavaluableemployee.However,Ithinkyoucangetmoreexperiencesandopportunities.Script

Iwas33anddivorced,hadthreekidsunderage7,andwasbarelykeepinguppaymentsonmysmalltwo-bedroomhomebyworkingextraweekendhoursasawaitress.ThereweretimeswhenIwouldlieinbedandthink;Ididn’tknowhowIwasgoingtopaythatbill.

Somehow,oneideahelpedmeout.Ialwaysfeltittoohardmoppingthefloor.Iwastiredofbendingdown,puttingmyhandsindirtywaterandwringingoutamop.So,Ithought,there’sgottabeabetterway.

Howabouta“self-wringing”mop?Idesignedadistinctivetoolyoucouldtwistintwodirectionsatonce,andstillkeepyourhandscleananddry.Isetouttosellit,firstafewatfleamarkets.ThenIthoughtaboutthemedia.Butwouldcouchpotatoesbuyamop?TheexpertsonshoppingTVgaveitatry,anditfailed.Iwassureitwouldselliftheywouldletmedotheon-camerademonstration.AndItoldthem,“Getmeonthatstage,andIwillsellthismopbecauseit’sagreatitem.”SoIgotonthestageandthephonesorderingthemopswentcrazy.Wesoldeverymopinminutes.

TodayIampresidentofIngeniousDesigns,amultimillion-dollarcompany,andoneofthestarsofHSN,theHomeShoppingNetwork.Back

Howabouta“self-wringing”mop?Idesignedadistinctivetoolyoucouldtwistintwo(1)_______________atonceandstillkeepyourhands(2)

____________anddry.Isetouttosellit,firstafewatfleamarkets.ThenIthoughtaboutthemedia.Butwouldcouchpotatoesbuyamop?The(3)_______________onShoppingTVgaveitatryanditfailed.Iwassureitwouldselliftheywouldletmedotheon-camera(4)

__________________

.AndItoldthem,“Getmeonthatstage,andIwillsellthismopbecauseit’sagreatitem.”SoIgotonthatstageandthephones(5)

____________themopswentcrazy.Wesoldeverymopinminutes.directionscleanexpertsdemonstrationorderingScript

Howabouta“self-wringing”mop?Idesignedadistinctivetoolyoucouldtwistintwodirectionsatonce,andstillkeepyourhandscleananddry.Isetouttosellit,firstafewatfleamarkets.ThenIthoughtaboutthemedia.Butwouldcouchpotatoesbuyamop?TheexpertsonshoppingTVgaveitatry,anditfailed.Iwassureitwouldselliftheywouldletmedotheon-camerademonstration.AndItoldthem,“Getmeonthatstage,andIwillsellthismopbecauseit’sagreatitem.”SoIgotonthestageandthephonesorderingthemopswentcrazy.Wesoldeverymopinminutes.BackReadthepassageandanswerthefollowingquestions.(1)Aftergraduation,willyoustartyourownbusiness?Ifyes,why?(2)Ifyoudecidetostartyourownbusiness,whatpreparationsshouldyoumake?(3)Inyouropinion,whoshoulddecidewhatproductorservicewillbesold?Why?(4)Howimportantisitforyoutojoindifferenttradeshowsandexhibitions?Why?(5)Arethereanyothersuggestionsthatyouthinkshouldbeaddedforstartingabusiness?StartingupWhileStudying

InIndia,werarelyfindstudentsfromaffluentfamiliesworkingwhilestillincollege.Iwasinthesamesituation,too.AcoupleofyearsagowhenIstartedmyengineeringcourse,IhadalwaysadmiredthehabitintheWestwhereteens,whicheverclasstheybelongedto,generatedincomebyinvolvingthemselvesin

parttimejobs.So,Ibegantosearchforsomepart-timejobsinnearbyareas,butIhardlyfoundany.

Ifeltdisappointed.ButIfoundoutthatIhadtodosomethingdifferenttofulfillmydesiretoworkpart-time.Atthattime,startingupwastrendingatandaroundmycampus.Mycollegehaditsownentrepreneurshipwingandwasprovidingincubationtoaround20startups.Itsdirector,withavisiontomotivatestudentstostartup,hadstartedafewprogramstoempowerstudentswithentrepreneurialskills.Ifeltreallyluckytobeapartofthoseprogramsandalsodiscoveredthatafriendofminesharedcommoninterestswithme.

Myfriendwasanavidreaderandregularlyfacedproblemsingettingthelatestbooksfromlibrariesandfriends.Hecameupwithabeautifulideawherestudentscouldborrowbooksonalowrentalbasis.Thebooksthatusedtopileupintheirhomesnowhadthepotentialtoearn.Aftermanybrainstormingsessions,myfriendandIcreatedabusinessplanandwiththeentrepreneurshipwingdirector’ssupportstartedTheNovelStore.

Whystartupsoyoung?

TOLEARN:Startingupprovideslearningopportunitiesthatnootheractivitydoes!Rightfromideationtomarketing,everythingchallengesyouandshapesyoutobecomebettereveryday.Entrepreneurshipmakeslearninganintegralpartofone’slife.

TOEARN:Startingupwhileincollegemaynothelpyousupportyourselfcompletely,butitisanexcellentsourceforpocketmoney.

TOBECOMEANALL-ROUNDER:Creatingthebrand,preparingbusinessplans,maintainingtheassets,sellingtheproduct—throughitallyougettoplaydiverse

roleswhichwillsurelymakeyouanall-rounderinlife.

TOWORKSMARTLY:Handlingmanythingsrequiresnotjusthardworkbutsmartwork.Prioritizing

taskssmartlytoovercomechallengesisthekeytomaintainingagoodwork-studybalance.

TOGROWQUICKLY:Failearly,failcheap!Entrepreneurshipteachesyoutomakedecisionsquicklyandactfasterasyoucan’timaginelosingevenasingleopportunity.It’sapathtooverallgrowth.

BESTWAYTOSOCIALIZE:Startingupincollegeprovestobethebestwaytoimproverelationsastheprimarycustomerswillbeyourfriendsandprofessors.It’salsoawonderfulopportunitytoimproveone’ssocialskills.

Wearedealingwithlifeinamoreplannedandsmarterwaythanbefore.Also,wefeelahighersenseofsatisfactionbyspreadingthehabitoflearninginawayaffordableforall.Whatareyouwaitingfor?Goahead,believeandstartup!(1)InIndia,itisrareforthestudentsfromaffluentfamiliesto________.

A.goabroadtostudy

B.helptheirfamiliesout

C.applyforascholarshipatschool

D.haveapart-timejobwhilestudying(2)Itistruethatmanyteensinwesterncountries_______.

A.haveapart-timejobintheirsparetime

B.helptheirfamiliesout

C.starttheirownbusinesswhenstudyingincollege

D.applyforastartingcapitalfromschool(3)WhichofthefollowingstatementsisNOTtrue?

A.ThewriterandhisfriendfoundedTheNovelStorewhentheywerestudyingincollege.

B.Thewriterfoundoutthatitwasdifficultforhimtofindapart-timejobnearhiscollege.

C.Thewriterthoughtthatearlystartingupwasnotagoodopportunitytoimproveone’ssocialskills.

D.Attheendofthepassage,thewriterencouragedalloftheyoungpeopletostartupearly.

Part1Choosethebestanswersaccordingtothepassage.(4)Whichofthefollowingstatementscanbeinferredfromthepassage?

A.InIndia,therearenotsomanyopportunitiesforcollegestudentstoworkintheirfreetime.

B.Thewriter’sfriendisnotkeenonstartingup.

C.Startingupincollegeprovestobethebestwaytoimproverelations.

D.TheNovelStorewasagreatsuccessattheverybeginning.(5)Whatisthemainpurposeofthispassage?

A.Toencourageyoutostartyourownbusinessbysharinghisownstartupexperiencewithyou.

B.Tohelpyoumakeadecisionwhenyouwanttostartanewbusiness.

C.Totellyouthedifferencesbetweenbeingself-employedandworkingforothercompanies.

D.Totellyouthedefinitionofstartups.Part2Fillintheblankswithproperwordsaccordingtothepassage.

(1)Withthehelpofthecampus_______________________,thewriterstartedtoopenhisshop.

(2)Thewriter’sfriendisa(n)

______________

readerwhooftenfacedproblemsingettingthelatestbooksfromlibrariesandfriends.

(3)Thebooksthatusedtopileupintheirhomesnowhadthe______________

toearn.

(4)______________taskssmartlyistheessentialfactorforyoutoovercomechallenges.

(5)Boththewriterandhisfriendfeelahighersenseofsatisfactionbyspreadingthehabitoflearningina(n)

______________

wayforall.entrepreneurshipwingavidpotentialPrioritizingaffordablePart1Matchthewordsontheleftwiththedefinitionsontheright.Part2Completethefollowingsentenceswiththewordsorphrasesgiveninthebox.Changetheformwherenecessary.

(1)Themonthly_____________foratwo-bedroomflatwouldbe£898.33.

(2)Thatcontract_____________amillstonearoundhisneck.

(3)My_____________lifehastotakesecondplacetomycareer.

(4)Wehavenothingagainst_____________;indeed,wewantmoreofit.

(5)Themarketingteam_____________forhoursindesigningthemarketingcampaignforthenewproduct.

(6)Thecompanymakeswearable,beautifullycutclothesat_____________prices.

(7)He’sgoodat_____________pressure.rentalprovedtobepersonaldiversitybrainstormedaffordabledealingwithTranslatethefollowingsentencesintoChinese.

(1)Mycollegehaditsownentrepreneurshipwingandwasprovidingincubationtoaround20startups.

_______________________________________________________________________________________________

(2)Ifeltreallyluckytobeapartofthoseprogramsandalsodiscoveredthatafriendofminesharedcommoninterestswithme.

_______________________________________________________________________________________________

(3)Hecameupwithabeautifulideawherestudentscouldborrowbooksonalowrentalbasis.

_______________________________________________________________________________________________

(4)Startingupincollegeprovestobethebestwaytoimproverelationsastheprimarycustomerswillbeyourfriendsandprofessors.

_______________________________________________________________________________________________

(5)TheNovelStorehasshapedusbothintobetterindividualsbyhelpingusimproveouroverallpersonality.

_______________________________________________________________________________________________我的学院有自己的创业分会，并且能为大约20家初创企业提供企业孵化服务我感到很幸运能成为该项目的一分子，也发现了一个和我有共同兴趣的朋友他提出了一个美妙的主意，就是学生可以以低租金租书大学期间创业证明是用来提升关系的最佳方式，因为你的客户基本上是你的老师和同学小说店的经营使我们个人得到全面发展，并且使我们自己更加优秀同位语从句（AppositiveClauses）一、同位语从句的含义同位语从句是名词性从句的一种，在句中起同位语的作用。同位语从句一般用that，whether，what，which，who，when，where，why，how等词引导，常放在fact，news，idea，truth，hope，problem，information，wish，promise，answer，evidence，report，explanation，suggestion，conclusion等抽象名词后面，说明该名词的具体内容。换言之，同位语从句和所修饰的名词在内容上为同一关系，对其内容做进一步说明。例如：Hecameupwithabeautifulideawherestudentscouldborrowbooksonalowrentalbasis.解析：wherestudentscouldborrowbooksonalowrentalbasis说明idea的内容，因此该句为同位语从句。二、同位语从句的引导词

1.如果同位语从句意义完整，应用that引导同位语从句。（that不充当任何成分，只起连接作用，不可省略。）例如：Thegeneralgavetheorderthatthesoldiersshouldcrosstheriveratonce.将军命令战士们立即过河。解析：thesoldiersshouldcrosstheriveratonce是theorder的全部内容，且意义完整，因此应用that引导同位语从句。

2.如果同位语从句意义不完整，需增加“是否”的含义，应用whether引导同位语从句。（if不能引导同位语从句。）例如：We’lldiscusstheproblemwhetherthesportsmeetingwillbeheldontime.我们将讨论运动会是否会如期举行的问题。解析：thesportsmeetingwillbeheldontime意义不完整，应加“是否”的含义才能表达theproblem的全部内容，因此应用whether引导同位语从句。

3.如果同位语从句意义不完整，需增加“什么时候”“什么地点”“什么方式”等含义，应用when,where,how等词引导同位语从句。例如：Ihavenoideawhenhewillbeback.解析：hewillbeback意义不完整，应加“什么时候”的含义才能表达idea的全部内容，因此应用when引导同位语从句。例如：Ihavenoimpressionhowhewenthome,perhapsbybike.解析：hewenthome意义不完整，应加“如何”的含义才能表达impression的全部内容，因此应用how引导同位语从句。

4.当主句的谓语较短而同位语从句较长时，同位语从句常后置。例如：Thethoughtcametohimthatmaybetheenemyhadfledthecity.解析：该句中谓语动词为cameto,同位语从句thatmaybetheenemyhadfledthecity较长，为了保持句子平衡将同位语从句后置。ASamplefromthePassage:

Hecameupwithabeautifulideawherestudentscouldborrowbooksonalowrentalbasis.Fillineachoftheblankswithasuitablewordinthebox.

(1)Heoftenaskedmethequestion____________

theworkwasworthdoing.

(2)Ihavenoidea____________youarehere.

(3)Theyarethinkingaboutthequestion____________theycouldwinthecompetition.

(4)Theorder____________

theprisonerbesetfreearrivedtoolate.

(5)Thereisnodoubt____________thepricesofcarswillgodown.

(6)Thequestion____________

willgoabroadhasnotbeendecided.

(7)Thequestion_____。。____weshouldcallinaspecialistwasansweredbythefamilydoctor.

(8)Thenursesaretryingtheirbesttoreducethepatient’sfear____________hewoulddieofthedisease.

(9)Theproblem

________________

weshouldhavethemeetinginthehallmustbedecidedatonce.

(10)Informationhasbeenputforward____________

moremiddleschoolgraduateswillbeadmittedintouniversities.whetherwhyhowthatthatwhowhetherthatwhen/whetherthatAfterlearningthispassage,maybeyouhavegotmoreideasaboutstartups.Workingroupsandmakeaplanaboutopeningacosmeticse-shop.Reasons:●greatconsumergroups●largedemand●repeatcustomers●lesstimeSourcesofFunds:●self-financingfromfamilyandfriends●applyingforsmallbusinessloans●makingmoneybyourselvesSourcesofWebsites:●Taobao:highpopularityandcheap,butnottobetrusted●EBay(易趣):importorexport,focusingonexport-orientedproducts●Lynx:qualityguaranteed,relativelyhightrust,eligibilityrequirements,highstartupcostsHowtoAttractCustomers:●runningbothbrick-and-mortarshopandonlineshop●10%discountforthefirsttime,and5%ofthepurchasevouchers●offeringtrinkets●freereturn●freedeliveryYoungMoms’Career

BonnieMicheliandImetasyoungmomsinthehustleandbustlecityofChicago.Wemetasneighborswithsimilarlyagedchildrenandbecamefastfriends.Sharingaloveforfitness,wewereseekingopportunitiestogetbackintotip-topshapepost-children.

Atthetime,therewasaglaringlackofexperientialboutiquefitnessconceptsinChicago.Whoknewourfrustrationwithalackofsweat-worthyboutiquefitnessoptions

wouldleadtomulti-million-dollarHIITfitnessstudio—Shred415?

Ourloveforfitnessrandeep.Bonniebeganteachinggroupexercisein2008andiscertifiedinpersonaltrainingbytheAmericanCouncilonExercise.Afterextensivetrainingincollege,shebeganexperimentingwithworkoutprogrammingandalternatingbetweencardiovascular

workandstrengthtraining.Shequicklysawresultsinherselfandbeganteachingsmallgroupexerciseclassesforseveralyears.

I’vededicatedmyentirecareertobecomingatop-tier

fitnessexpertandhaveworkedasManagingDirectorofaclubwithfivefitnesscentersinSanFrancisco,ChicagoandLosAngeles,asDirectorofWeightLossandNutritionforalargenationalgym,andasGeneralManagerofaboutiquegyminChicagobest-knownforpersonaltraining.

Whilewelackedentrepreneurialexperience,weknewwehadsomethingspecialwithourcombined25plusyearsoffitnessexperienceandwewerereadyforachallenge.

Wecontinuedtocraveamoreintense,personalizedworkoutexperience,anditallcametogetheronedaywhenweweresittinginourneighborhoodalleywatchingourchildrenplay.Welookedateachotherandsaid,“Let’sdothis!”Rightthenandthere,webeganmakingplansforourownstudio.

Wecombinedourknowledgeofhighintensityintervaltraining,cardiovascularandstrengthtraining,andbegancreatingaconceptthatcombinedallelementsofadynamic,effectiveworkoutforanunmatchedexperience.WelandedonShred415—a60-minuteHIITclassthatalternatesbetweentreadmill,floor,andstrengthtraininginfour15-minuteintervalsforaneffectiveall-bodyworkout.

Whilethefirstfewmonthsofbusinesswereslow,wordofmouthquicklyspreadandgrassrootseffortstodrivetrafficprovedeffective.Beforelong,ourfirstlocationdidnothavethecapacitytomeetthedemandandourbrandbegantogrow.

Asweexpanded,itwasourgoaltocreateaconceptthatcateredtobusyparentsandprofessionalssearchingforanenergizingandefficientworkoutexperience.Ourstudiosofferon-sitechildcareinthe“KidsCorner”,andareequippedwithlockerroomsthathaveshowers,premiumskincareproductsandfreetowels.Itwasourvisiontocreateaconceptthatwasmorethanaworkout—afamily-friendly,all-inclusiveathleticenvironmentthatdeliversasenseofbelongingandaccomplishment.

WithninelocationscurrentlyopenthroughoutChicago,St.Louis,andIndianapolis,wejustannouncedourfranchiseopportunityandaimtosignmorethan30agreementsbeforeyear-end.WeneverexpectedinourwildestdreamsthatourearlyconversationsinthealleywouldleadtoShred415andagrowing“Shredder”community.Readthepassageagainandfilloutthetablebelow.YoungMom’sCareer

ConditionsofstartingourcareerBonnie:(1)_____________________________in2008;(2)________________________________bytheAmericanCouncilonExercise;(3)________________________________forseveralyears.I:havededicatedmyentirecareerto(4)____________________________________;(5)______________________________________ofaclubwithfivefitnesscenters;(6)__________________________________________foralargenationalgym;(7)_______________________________ofaboutiquegym.Reasonsforstartingourcareer(8)______________________randeep;wehadsomethingspecialwith(9)___________________________________________andwewere(10)____________________________.

Ourconceptcombine(11)__________________________________________________________________;(12)____________________________________searchingforanenergizingandefficientworkoutexperience;(13)____________________________________________________________________thatdeliversasenseofbelongingandaccomplishment.Achievements(14)__________________openthroughoutChicago,St.Louis,andIndianapolis;aimto(15)______________________________beforeyear-end.beganteachinggroupexerciseiscertifiedinpersonaltrainingteachsmallgroupexerciseclassesbecomingatop-tierfitnessexperthaveworkedasManagingDirectorasDirectorofWeightLossandNutritionasaGeneralManagerOurloveforfitnessourcombined25plusyearsoffitnessexperiencereadyforachallengeallelementsofadynamic,effectiveworkoutforanunmatchedexperiencecateredtobusyparentsandprofessionalsmorethanaworkout—afamily-friendly,all-inclusiveathleticenvironmentNinelocationssignmorethan30agreementsPart1Completethefollowingsentenceswiththewordsgiveninthebox.Changetheformwherenecessary.

(1)_________________brandscouldalsobenefitfromawillingnesstopaymoreforhigh-endproducts.

(2)Heraggressivemoods_________________withgentleormorecooperativestates.

(3)Thethingsyou_________________maysatisfyyoumomentarily,yettheycannotfulfillyourdeepestdesires.

(4)Austriantheoryofentrepreneurshipsuggeststhatmarketdisequilibriumprovides_______________opportunities.

(5)Wealsowelcomecustomers’designsandideas,andcan__________

toclients’specificrequirements.PremiumalternatedcraveentrepreneurialcaterTranslatethefollowingsentencesintoEnglishwiththehelpoftheEnglishwordsinbrackets.

(1)所有设施有利于满足来宾在商务、休闲、会议和娱乐等方面的需求。(caterto)_______________________________________________________________________________________________

(2)作为国内领先的律师事务所，我们将一如既往地促进中国与世界各国之间的国际投资与贸易。(dedicateto)_______________________________________________________________________________________________

(3)同时兼顾职业女性和母亲这两个角色是可能的。(combine…with)_______________________________________________________________________________________________

(4)救援机构称最紧迫的问题不是食物匮乏，而是运输不畅。(lackof)_______________________________________________________________________________________________

(5)市场形势严峻，将导致今年上半年400个职位的削减。(leadto)_______________________________________________________________________________________________All

these

facilities

cater

to

the

guests’needs

for

business,

leisure,conference

andentertainment.As

a

leading

law

firminChina,we

will

always

dedicate

to

the

promotion

ofinternational

investment

and

trade

between

Chinaandtheothercountriesintheworld.

Itispossibletocombineacareerwithbeingamother.Relief

agencies

say

the

immediate

problem

is

not

a

lack

of

food,

but

transportation.Thetoughmarketwouldleadto400jobsbeingcutinthefirsthalfofthisyear.Part1Completethefollowingstatementswithnomorethan4wordsaccordingtothepassage.

(1)BonnieMicheliandImetinthe_________________

cityofChicagoandbothofuswereyoungmomswithsimilarlyagedchildren.

(2)Atthattime,wefeltfrustratedforaglaringlackof____________________________________inChicago.

(3)Bonniehadteachingexperienceandthe__________________

,andIworkedasatip-topfitnessexpertandManagingDirectorofafewfitnesscentersandgyms.

(4)Ourconceptistocatertobusyparentsandprofessionalswhoaresearchingfora(n)

__________________

workoutexperience.

(5)Inaddition,ourvisionwastocreateaconceptthatwasmorethanaworkout—afamilyfriendly,

________________________________

thatdeliversasenseofbelongingandaccomplishment.hustleandbustleexperientialboutiquefitnessconce