智慧树知到《大学生创业英语》章节测试含答案

智慧树知到《大学生创业英语》章节测试含答案第一章测试1.创新创业是世界大势所趋、国家发展动力之源，加强创新创业教育是高等教育的时代使命。（）A.正确B.错误正确答案：A2.本课程能帮助同学们提升英语语言技能和了解创新创业。（）A.正确B.错误正确答案：A3.Thiscoursehas15chapters.（）A.正确B.错误正确答案：B4.OneofthecourseobjectivesisohelpfostercurrentandprospectiveChinesebusinessownerswithalearningexperiencebycombiningelementsoflearningEnglishvocabularywithusageinthebusinessenvironment.（）A.正确B.错误正确答案：A5.Innovationandentrepreneurshiphasbecomethetrendofourworldanditisthemomentumofournationaldevelopment.（）A.正确B.错误正确答案：A6.Whatisthenameofthisonlinecourse?（）A.CollegeBusinessEnglishB.CollegeEnglishforEntrepreneursC.EntrepreneurshipEnglishD.EnglishforCollegestudents正确答案：B7.Whichofthefollowingsdoesnotbelongtothecourseobjectives?（）......A.Tobuildafoundationforinternationalcooperationbyexpandingstudents'EnglishabilitydirectlyintheareaofBusinessEntrepreneurshipB.TohelpfostercurrentandprospectiveChinesebusinessownerswithalearningexperiencebycombiningelementsoflearningEnglishvocabularywithusageinthebusinessenvironmentC.TocreateabusinessD.Tocreateanintroductioncoursetobusinessentrepreneurship正确答案：C8.Whichofthefollowingsisincorrect（）?....A.Youwillgaininformationonrunningabusinessbylearningthiscourse.B.Learnersofthiscoursehavetocreateabusiness.C.Oneofthecourseobjectivesistocreateanintroductioncoursetobusinessentrepreneurship.D.Thiscoursehas11chapters.正确答案：B9.Whoareourtargetstudents？（）A.StudentsinuniversitylookingforanelectiveinBusinessEntrepreneurshipB.CurrentbusinessownerslookingformoreinformationonrunningabusinessC.StudentswhoarecuriousaboutbusinesscreationanddevelopmentD.InternationalswhoareEnglishspeakerslookingforanintroductiontobusinessentrepreneurship正确答案：ABCD10.Whatwillyougetafterlearningthisonlinecourse?（）A.BasicconceptsofBusinessEntrepreneurshipB.ResourcesforcreatingabusinessC.SimpleconversationusingbusinesslingoandvernacularD.IncreasedvocabularyfocusedonBusiness/Entrepreneurship正确答案：ACD第二章测试1.“Massentrepreneurshipandinnovation”hasbeenaneffectivedriverforbotheconomicgrowthandtheconsistenttransitionbetweentraditionalandnewgrowthengines.（）A.正确B.错误正确答案：A2.OneofthemajorpurposesofEntrepreneurshipeducationistoencouragebothcollegestudentsandgraduatestobroadentheirmindandmaximizetheirpotential.（）A.正确B.错误正确答案：A3.Itiscommonlybelievedthatentrepreneursarerisk-takers.（）A.正确B.错误正确答案：A4.Entrepreneurialthinkingisoneofthemostrelevantskillsforthe21st-centuryworkforce.（）A.正确B.错误正确答案：A5.Whichofthefollowingsareincorrect?（）A.“Determination”means“onceentrepreneursdecideonacourseofaction,theyimplementitasquicklyaspossible”.B.“Devotion”means“entrepreneurswanttobeinchargeoftheirowndestinyratherthandependentonanemployer”.C.“Destiny”means“entrepreneurslovewhattheydo”.D.“Decisiveness”means“entrepreneursmakedecisionsswiftly”.正确答案：ABC6.WhataremajortasksoftheStateCouncilexecutivemeeting?（）A.Discussurgentsocialandeconomicissues.B.MakedecisionsonimportantitemsinvolvedintheStateCouncil’swork.C.Deliberateondraftsoflawsandadministrativeregulations.D.Makenewpolicies.正确答案：ABC7.Whatdoes“bigbusiness”meaninthefollowingsentence:“Medicineisbigbusinessinmanycountriesaroundtheworld”?（）A.大企业B.大生意正确答案：B8.Everyorganizationhastobeoperatedexclusivelyforprofit.（）A.正确B.错误正确答案：B9.JackMaisthecofounderofAlibabaGroup.（）A.正确B.错误正确答案：A10.Allbusinessmenareentrepreneurs.（）A.正确B.错误正确答案：B第三章测试1.WhatdoesDesignThinkingmean?（）A.设计方法B.设计思路C.设计思考D.设计思维正确答案：D2.Designthinkingisaseriesofeffectiveinnovationmodes.（）A.正确B.错误正确答案：A3.Whichofthefollowingsisincorrect?（）A.Agoodpointofviewshouldprovidefocusandframestheproblem.B.Empathyisthefoundationofahuman-centereddesignprocess.C.Thedefinemodeiscriticaltothedesignprocessbecauseitexplicitlyexpressestheproblemyouarestrivingtoaddressthroughyourefforts.D.Testisthemodeofyourdesignprocessinwhichyouaimtogenerateradicaldesignalternatives.正确答案：D4.Prototypingisusedformanyreasons,includingempathygaining,exploration,testingandinspiration.（）A.正确B.错误正确答案：A5.Whatarethemodesofdesignthinking？（）A.ideateandprototypeB.testC.empathizeD.define正确答案：ABCD6.Grouptravellingandadventurerepresenttwodifferentmodesofthinking.（）A.正确B.错误正确答案：A7.Adventurereflectsmanagerialthinkingwhichemphasizesefficiency.（）A.正确B.错误正确答案：B8.Grouptravellingreflectsentrepreneurialthinking.（）A.正确B.错误正确答案：B9.Whichofthefollowingsisincorrect?（）A.Bird-in-handPrinciplemeans,tostartyourbusiness,theresourcesthatyouhavealreadyownedarebetterthanunreachableresources.B.Itisimportanttorealizethatcontingencieswillhappenintheprocessofcreatingabusiness.C.LemonadePrincipleencouragesentrepreneurstobenegativewhenencounteringdifficulties.D.AffordableLossPrinciplesuggestsevaluatingyouraffordablelossinadvance.正确答案：C10.Whichofthefollowingsisincorrect?（）A.Intheeyesofexpertentrepreneurs,negativecontingenciesarenotthecost,butnewresource.B.LemonadePrincipletellsustoembraceuncertaintyorcontingencyduringtheprocessofcreatingabusiness.C.Pilot-in-the-planePrinciplemeansentrepreneursshouldlearntocontrolthemovingdirections.D.Entrepreneurscancreatethepredictablefuture.正确答案：D第四章测试1.Inthe“STRETCH”framework,"S"referstoSocialNeeds.（）A.正确B.错误正确答案：A2.Inthe“STRETCH”framework,thefirst"T"referstoTeam-building.（）A.正确B.错误正确答案：B3.Inthe“STRETCH”framework,"R"referstoResources.（）A.正确B.错误正确答案：A4.Inthe“STRETCH”framework,"E"referstoEvaluation.（）A.正确B.错误正确答案：A5.Inthe“STRETCH”framework,thesecond“T”referstoTargets.（）A.正确B.错误正确答案：B6.Inthe“STRETCH”framework,"C"referstoContingency.（）A.正确B.错误正确答案：A7.Inthe“STRETCH”framework,"H"referstoHowtorunyourbusiness?（）A.正确B.错误正确答案：A8.ThewordSTRETCHcannothaveapositivemeaning:tomakebusinessorentrepreneurshipprojectbiggerandfarther.（）A.正确B.错误正确答案：B9.Theword“stretch”literallymeanstocausesomethingtoreach,oftenasfaraspossible,inaparticulardirection.（）A.正确B.错误正确答案：A10.Thiscourseuses“STRETCH”,asaframework,tocorrespondwiththemainstepsofcreatingabusiness.（）A.正确B.错误正确答案：A第五章测试1.“Thoseproductsorservicesthatfilltheneedsorwantsofalargepartofsociety”isthedefinitionofwhatvocabularyterm?（）A.SocialNeedsB.SocialRelationsC.MarketD.Customers’Needs正确答案：A2.Brainstormingmeans“anactivityduringwhichthesolepurposeistodevelopideas”.（）A.正确B.错误正确答案：A3.Competitormeans“apersonorbusinesswhosellsasimilarproductorserviceasyou”.（）A.正确B.错误正确答案：A4.NGOstandsforGovernmentalOrganization.（）A.正确B.错误正确答案：B5.Westerncultureismore（）thanChineseculture.A.hierarchicalB.indirectC.individualisticD.dignityoriented正确答案：C6.LinellDavissuggestedthatabettertranslationfor面子waswhat?（）A.FaceB.IntegrityC.DignityD.Honor正确答案：C7.Usinghintsandsubtlespeechwhilespeaking,isanexampleofwhat?（）A.IndirectCommunicationB.DirectCommunicationC.MiscommunicationD.DisrespectfulCommunication正确答案：A8.Usingthewordprofit,whichsentencesarecorrect?（）A.Wespentlessmoneythisyearandourprofitsincreased.B.Wecanprofitfromthissituation.C.Itmostlyprofitthatthebusinessmakes.D.Profitsisinescapablewithagreatbusinessplan.正确答案：AB9.Whichsentenceiscorrect?（）A.Groupbrainstormingisonewayofcomingupwithideasbecausemoreheadscancomeupwithmoreideasthanjustoneheadthinking.B.Groupbrainstormingisn’tonewayofcomingupwithideasbecausemoreheadscancomeupwithmoreideasthanjustoneheadthinking.C.Groupbrainstormingisn’tonewayofcomingupwithideasbecausemoreheadscan’tcomeupwithmoreideasthanjustoneheadthinking.D.Groupbrainstormingareonewayofcomingupwithideasbecausemoreheadscanhavecomeupwithmoreideasthanjustoneheadthinking.正确答案：A10.GroupBrainstormingiswhenseveralpeoplegathertocomeupwithideas.A.正确B.错误正确答案：A第六章测试1.Whichofthefollowingsisincorrectabout“missionstatement”?（）A.Amissionstatementreflectsacompany’sbusinessgoalsandphilosophies.B.Amissionstatementdescribeswhatanorganizationwouldliketoachieveoraccomplishinthelong-termfuture.C.Amissionstatementrepresentsanorganization'scorepurposeandfocusD.Amissionstatementisabriefwrittenstatement正确答案：B2.HowmanyinterpretationsofSMARTgoalswas/wereintroducedinthischapter?（）A.2B.3C.4D.1正确答案：A3.WhichofthefollowingsisincorrectintheSMARTsystem?（）A.Mstandsformanageable.B.Astandsforaction-oriented.C.Sstandsforspecial.D.Rstandsforreachable.正确答案：B4.Acompany’svaluesshouldaligntoitsmission.（）A.正确B.错误正确答案：A5.Agoalis“anobservableandmeasurableendresulthavingoneormoreobjectivestobeachievedwithinamoreorlessfixedtimeframe.（）A.正确B.错误正确答案：A6.Usuallythehigher-levelgoalsonlycanbereachedasthelower-levelgoalshavebeenattained.（）A.正确B.错误正确答案：A7.ASMARTgoalisashortacronymforaparticularstandardandcriterioningoalsettingprocess.（）A.正确B.错误正确答案：A8.Whichofthefollowingsarebusinessgoals?（）A.Increasetrafficonyourbusinesswebsiteorblog/WeChat.B.Reduceongoingbusinessexpenses.C.Createanewproduct.D.Hireyourfirstemployee.正确答案：ABCD9.Whichofthefollowingsbelongstotheprocessofcreatingamissionstatement?（）A.Trytowriteasentencetodescribethepurposeofyourbusiness.B.Discussthestatementsandcomeupwithonesentenceeveryoneagreeswith.C.Communicateittoeveryoneinyourcompany,whenyouhavefinalizedyourmissionstatement.D.Askyourbusinesspartnersorcoreteammemberstodothesamething正确答案：ABCD10.Amissionstatementisasummarywhichdefines.（）A.whoyouareB.doitforwhomC.whatyoudoD.howtodoit正确答案：ABCD第七章测试1.Inthe21stcentury,peoplewithabundantandexcellentresourcesareeasytobesuccessful.（）A.正确B.错误正确答案：A2.Resourcemeansmoneyandpossessions,especiallyalargeamountofmoneyusedforproducingmorewealthorforstartinganewbusiness.（）A.正确B.错误正确答案：B3.KARmodelisbasedonthemeansofEffectuationproposedbyProfessorSarasSarasvathy.（）A.正确B.错误正确答案：A4.InKARmodel,“K”referstoKnowledge,“A”referstoAbilitiesand“R”referstoResources.（）A.正确B.错误正确答案：B5.Businesslettersareusedforlongerormoreofficialmessages.（）A.正确B.错误正确答案：A6.Ane-mailisamessagethatissentandreceivedelectronicallyoveracomputernetwork.（）A.正确B.错误正确答案：A7.Tangibleresourcesinclude（）.A.physicalresourcesB.humanresourcesC.technologicalresourcesD.capitalresources正确答案：ABCD8.Intangibleresourcesinclude（）.A.informationresourcesB.policyresourcesC.SocialresourcesD.physicalresources正确答案：ABC9.Inthischapter,resourcesthatcollegestudententrepreneursuseare（）.A.enterpriseresourcesB.governmentresourcesC.resourcesincollegesanduniversitiesD.socialresourcesandalumniresources正确答案：ABCD10.Whatarethequalitiesofeffectivebusinesscommunication?（）A.punctuationandformB.briefnessandorganizationC.clarityandrelevanceD.courtesyandsuitability正确答案：BCD第八章测试1.SWOTAnalysis:whatdoesthe“O”standfor?（）A.OriginalB.OccasionsC.OutstandingD.Opportunities正确答案：D2.Sometimesaninvestorwillendtheirpositioninyourcompany,whatistheirplancalled?（）A.TerminationPlanB.TerminationContractC.ExitClauseD.ExitStrategy正确答案：D3.SWOTAnalysis:whatdoesthe“T”standfor?（）A.TransitionsB.TacticsC.ThreatsD.Troubles正确答案：C4.USPstandsfor?（）A.UniqueSellingPropositionB.UniformStockProfitC.UnderSoldPartsD.UnderSalesPenalty正确答案：A5.JimhasapoolconstructionbusinessandBobhasapoolcleaningbusiness.Bobgetsthemostrepeatbusiness.（）A.正确B.错误正确答案：A6.“Whatareasareyoulackinginthatneedimprovement?”isaquestionfromourSWOTframework.Whichcategorydoesitbelongto?（）A.ThreatsB.StrengthsC.WeaknessesD.Opportunities正确答案：C7.Revenue–Expenses=Profit（）A.正确B.错误正确答案：A8.Whichsectiondoesthisquestionbelongto:Whydoyouwanttodothis,really?（）A.MarketFeasibilityB.TechnicalFeasibilityC.FinancialFeasibilityD.TeamSkillsandDesire正确答案：D9.Whatisabusiness’customerbase?（）A.Thefirst100customersofabusinessnecessarytocreateaprofitB.ThecustomerswespendtimeandmoneytogaintopurchaseonetimeC.ThegroupofcustomersthatgiverepeatbusinessandstayoverlongperiodD.Thefirstcustomersthatformthebaseofthebusiness正确答案：C10.WhichstatementbestdescribesValueProposition?（）A.Whyshouldapersondobusinesswithyouandnotwithanothersimilarproduct/service?B.Thisisaspecificpointatwhichthesalevolumeismaximizedbecausethecustomerbelievesthepricepaidislowerthatitshouldbeforwhattheyreceived.Alsoknownasbang-for-buck.C.Anarbitraryanalysisofabusiness’worthduetosalevolumeandintellectualpropertylicenses.D.Amarketpointwheresupplyanddemandareinequilibrium.正确答案：A第九章测试1.Mostgreatbusinessesareaone-personshow.（）A.正确B.错误正确答案：B2.Businesspartners,likeparentsandspouses,arerarelyperfect.（）A.正确B.错误正确答案：A3.Entrepreneurswearmanyhats.”meanstheytakeonalotofroleswhenrunningabusiness.（）A.正确B.错误正确答案：A4.Themostobviousadvantageofhiringemployeesisthatyouwillhavealotoffreetimetodowhateveryouwant.（）A.正确B.错误正确答案：B5.Personalorprofessionalconflictscanslowdowntheworkflowandsourtheworkplaceatmosphere.（）A.正确B.错误正确答案：A6.Entrepreneurialteamreferstoaneffectiveworkinggroupformedbytwoormorepeoplewhohavecertaininterestsandhaveadirectimpactonthedecisionsoftheteamandtheenterprise.（）A.正确B.错误正确答案：A7.Whichisnotthedisadvantagesofhiringemployees?（）A.AlargeamountofpaperworkB.HavingotherstosharetheworkC.TheaddedexpensesD.Establishingmoredetailedworkplacerulesandpolicies正确答案：B8.Inthecourseofweighingthedecisiontohireemployees,whatbasicquestionswillyouneedtoanswer?（）A.Canyousharecontrol?B.Areyoureadytobeaboss?C.Canyouaffordemployees?D.Doyouhavethepeopleskillsrequiredtomanageemployees?正确答案：ABCD9.Theentrepreneurialteamiscomposedoffiveelements.Whatarethey?（）A.Purpose;PeopleB.Place;PowerC.PerformanceD.Plan正确答案：ABD10.Wehavementionedsomeusefulsettingsoftraininganddevelopment.Whatarethey?（）A.ConferencesandExposB.SeminarsC.Classes.D.Workshops正确答案：ABCD第十章测试1.Businessownershipiswithoutanyrisksorcontingencies.（）A.正确B.错误正确答案：B2.Beingfullyresponsiblemeansthesuccessorfailureofyourbusinessrestsonyou.（）A.正确B.错误正确答案：A3.Facingthesechallengescangetscaryandlonely,especiallyifyoudon'thavetheemotionalsupportoffamilyandfriends.（）A.正确B.错误正确答案：A4.Astartupcangounderforonlyonereason.（）A.正确B.错误正确答案：B5.Thefactorsthatleadtocatastropheareoftenrefusedtobeacknowledgeduntiltheshipisalreadysinking.（）A.正确B.错误正确答案：A6.Desairecommendsseekingoutfailureinordertolearn.（）A.正确B.错误正确答案：B7.Howlongaftertheinitialpivot,Fabdecidedtopivotagain?（）A.Wedidnotmentionit.B.TwoyearslaterC.OneyearlaterD.Twomonthslater正确答案：B8.Whichisnottheexcusekeepingyoufromtakingthe“nextstep”?（）A.Idon’tknowwhichavenuetopursue.B.Failureisafarbetterteacher.C.Thisideaisn’tbigenoughorgoodenoughtobeafull-fledgebusiness.D.Idon’thaveenoughresources/knowledge/connections.正确答案：B9.Creativethinkingisathoughtprocessthatinvolveslookingatasituationorobjectinnewways.A.正确B.错误正确答案：A10