Mini-MBA全面解析课件

Mini-MBABondaySummer2017“Trainingstudentstobecomeemployable”棒呆留学CourseInstructorShanghaiJiaoTongUniversityM.B.A.UniversityofBritishColumbiaB.A.Partner/LicensedRealtorofPrivateRealEstateCorporationCEOofPrivateCommercialRealEstateFundFormerManager/CFOofCubicoInc.FormerVice-President/DirectorofEmergingLeadersofUBC棒呆留学IntroductionRareopportunitytobusinesseducation:Bonday’sfirstbusinesscourseforaspiringbusinessmajors/studentsCourseduration:July18th–August31st

141.5hourclass(21totalhours)Teachstudentstobecomeemployable.Example:ABiologystudentwhocanonlymemorizecellsparts,enzymes,andphotosynthesisequationmaygraduateandworkasalabassistant.ABiologystudentwithstrongcommunicationskills,leadershipqualitieshasmorevaluableskillsforgreatercareeroptionsandcareeradvancements.棒呆留学Whytakethiscourse?45%ofcollegegradsworkina“non-collegejob”19.3%ofunderemployedrecentcollegegraduatespay$23,58425%ofunderemployedworkedadminpositionspaying$37,207AveragepayforcollegegraduatesSHOULDbe$78,500Teachstudentstobecome“employable”Experiencethestandardexpectedattheworkplaceandarmthemwithnecessaryskillstodealwithsuperiors,co-workersandultimatelyfindingsuccessintheircareers.棒呆留学WhatwillIlearnfromthiscourse?PresentationskillsCriticalthinking&analyticalskillsCommunicationskillsWorkinginateamLeadershipdecision-makingPersuasiveskillsEconomicdecisionsBusinessconceptsBusinessapplicationsinreallife棒呆留学Companies棒呆留学CareerOpportunitiesMarketingRepresentativeAccountExecutiveBusinessAnalystControllerTraderInvestmentBankerMortgageBankerAccountantAuditor棒呆留学Whoshouldtakethiscourse?Interestedinstudyingbusiness/commercebutunsureiftheyareagoodfitStudentsabouttotakeortakingbusinesscoursesWantafuturecareerinbusiness:traders,accountants,consultants,managers,marketing,investingstocks,starts-ups,bankingIncreaseyourchancestogettinghiredintoday’scompetitivejobmarketaftercollege.GeneralinterestinBusinessandwantstobechallengedinclass.棒呆留学CourseFormatAccountingFinanceBusinessLawBusinessCommunicationMarketingBusinessStrategy棒呆留学AccountingDouble-entryaccounting(credit/debitsystem)GAAPPrincipleIncomestatementsBalancesheets棒呆留学FinanceCorporationsFinancialTermsStock,Bonds,BusinessValuationsAnnuitiesandperpetuities2008U.S.HousingMarketCrisis棒呆留学BusinessLawContractLawLawsuitsJudicialCourtSystemsNegligenceLiabilityAssault/Battery棒呆留学BusinessCommunicationE-mailcorrespondenceRequestinginformationGivingbadnewsBuildinggoodwillEast/WestCrossCommunication棒呆留学MarketingCustomervalueMarketingmixThe4P’sSegmentation,Targeting棒呆留学BusinessStrategyStarbucksCaseStudyMcDonald’sCaseStudyDiapersCaseStudyWestJetCaseStudy棒呆留学HowtoTackleaBusinessCaseWhatistheproblem?(FocusonPOVofyourboss,seniormanagement,shareholders)ProfessionalIntroduction(Groupmembers+photos)POV(Clear,conciseinstructionswhattodo)intheformofasummaryUsedata(graphs,statistics,numbers,etc)tosupportyourPOVRefertobusiness/marketingmodels(DiamondE,Porter’s5Forces,SWOT)棒呆留学StarbucksCase棒呆留学1.Problems棒呆留学ProblemsStarbucksstockvalueplummetingExpansionCompetitorsDunkinDonutsandMcDonaldsgoingafterourmarketshareShouldwesacrificebrandvaluetoincreasecustomerconvenience(drive-thruwindows,automation,fastfoodtactics,kiosks)棒呆留学2.Argument/POV棒呆留学CaseSolutionStarbucksisandalwayshasbeenaspecialtycoffeebusiness:weneedtoprotectourbrand.Non-brandmanagerialdecisions:storelocations,licensinganddrive-throughcanmakesensefinanciallyatonepointintime,buterodebrandpositioningandequitylongterm.棒呆留学3.MarketConditions棒呆留学SWOTAnalysisPorter’s5ForcesIndustryStatisticsCompany’sMarketShareCompetitors棒呆留学4.Assertions棒呆留学DetailedportionofyourPOV.Position+Proof.Whataretheoutcomes/forecastsifwechoosethisoption?Usestatisticsandnumberstosupportyourposition.棒呆留学5.Addresscounterarguments,andissues棒呆留学Addressotherrelevantissuesinthecase.IE-Starbucks’domestic/internationalexpansion.Noteverybodyinthecompanyisgoingtoagreewithyourviewpoints.MakesureyouaddresscounterargumentseitheronyourPPTorduringQ/A.棒呆留学StarbucksCaseConceptsfoundinMini-MBAN