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安徽省高等学校省级规划教材全国职业院校国际贸易专业“新形态”教材21世纪高职高专规划教材国际经济与贸易系列SpokenEnglishforBusinessCommunication商务英语口语ContentsModuleOne:EstablishmentofBusinessRelationsModuleTwo:BusinessTravelModuleThree:BusinessReceptionModuleFour:TradeFairSpokenEnglishforBusinessCommunicationModuleFive:BusinessNegotiationModuleSix:Follow-upServiceModuleThreeBusinessReceptionSpokenEnglishforBusinessCommunicationUnit8MeetingUnit11FarewellUnit10BusinessMealsUnit9VisitUnit11FarewellSpokenEnglishforBusinessCommunicationWarm-upQuestionsTipsSpeakingPracticeSituationalDialogues
Warm-upQuestionsPresentationSpokenEnglishforBusinessCommunication1.Whatfactorsshouldwetakeintoconsiderationwhenpresentinggiftstoaforeignguest?Forreference:
Whenpresentinggiftstoaforeignguest,weshouldtakethefollowingaspectsintoconsideration:(1)thetraditionsofthecountryandthepoliciesofthecompanyyoudobusinesswith;(2)theguest’sreligiousbackground;(3)theguest’spreference;(4)culturaltaboos;(5)yourbudget.
Warm-upQuestionsPresentationSpokenEnglishforBusinessCommunication2. Whatwishesareexpressedtoforeigncustomerswhenweareseeingthemoffattheairport?Forreference:
Whenseeingofftheguestsattheairport,weusuallybidfarewellbysaying“Haveanicejourney”,“Wishyougoodluck”,“Keepintouch”or“Hopetoseeyouagaininthenearfuture”.
SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue1FarewellpartyA:Mr.Foster,youareleavingHefeithedayaftertomorrow.Wewouldhavethe
pleasureofinvitingyoutoadinnerparty.B:Oh,really?Thankyou.A:Wereallywanttoplayhost.Thisisyourinvitationcard.Welookforwardtoseeingyouthen.B:It’ssokindofyou.I’llbemostdelightedtogo.Seeyouthen.(Thepartyhasbegun.)A:It’sourhonortohaveyouhere,Mr.Foster.B:Thankyouverymuchforpreparingsuchasplendiddinnerspeciallyforme.A:That’sourpleasure.PleasetrysomeMaotai.It’swellknowninChina.B:Yes,thanks.A:We’llbesorrytoseeyouleave.IsthereanythingIcandoforyoubeforeyourdeparture?B:No,thankyouforallthethingsyouhavedoneforme.Youandtheothershavebeenveryconsiderateandhelpful.A:Don’tmentionit.Wearehappytohelpyou.Mr.Foster,whathasimpressedyou
mostduringyourstayinHefei?B:Manythingshaveimpressedmedeeply:thelonghistoryofChina,thehospitalityoftheChinesepeople,thefoodweareeatingnow,andsoon.Ofcourse,oursuccessfulbusinesstalkhasimpressedmemost.Chinesebusinessmenaremoreflexiblethanbefore.A:Youareright.Wereallyappreciatethecooperationwithyou.NowIproposeatoasttoourfriendship!Cheers!B:Cheers!SpokenEnglishforBusinessCommunicationPresentingGifts
SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue2PresentingagiftA:HereisaspeciallocalproductofChina.Ihopeyouwilllikeit.B:Youaresokind.A:It’sjustasmallgift.Beforeyouleave,we’dlikeyoutoacceptitasasouvenir
ofChina.B:Thanksalot.MayIopenitnow?A:Please.Iwonderifyoulikeit.B:Wow,whatisit?Itlookscute.A:LittletigershoesofChinesestyle.Youknow,itisapairoflovelyChinesetraditionalshoesforlittlekids,especiallyforbabies.B:What’sthemeaningoftiger?A:Strongandhealthy.Hopeyoulikeit.B:Thankyouforsendingmesuchabeautifulandpreciousgift.A:I’mgladyoulikeit.Ihopeitwillbringagoodmemoryforyou.B:Thankyouforyourconsideration.I’lltreasureitforever.AndIhopewewillhavemorechancestocooperatewitheachother.
SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue3SeeingoffA:Thankyouverymuchforcomingtotheairporttoseemeoff,Sam.Yourgreatcountryandyourhospitalityhaveleftaverydeepimpressiononme,andwhat’smore,yourworkingattitudeandyourwayofdoingbusinesshavechangedmyopinionsoftheChinesepeople.B:Really?I’mgladtohearthat.A:That’strue.Andthistriphasbeenaveryproductiveoneforme.B:Thankyouagainforyourvisit.Youareplayingaveryimportantroleinthecooperation.Wehopewecanhearfromyousoon.A:Believeme,Sam.Iwilltrymybestto
promotethistransaction.B:Thankyou.Ireallyhopethatwe’llhavemorebusinesstodoandmoreopportunitiestomeeteachother.A:It’sverykindofyoutosayso.Youarereallyveryhelpfulandthoughtful.B:I’mveryhappyforhavingworkedwithyouforafewdays.Hopetoseeyouagain.A:Ibelievewewillhaveopportunitiestomeeteachotherinthefuture.B:OK.Ithinkit’stimeforyoutocheckin.Ifyourunintoanydifficulty,we’llbehereto
assistyouimmediately.
Wishyouasafeandpleasantjourneyhome!A:Thankyou.Bye-bye.1.splendid:极好的,豪华的,壮丽的2.considerate:体贴的,考虑周到的3.hospitality:好客,热情招待4.flexible:灵活的,可变通的5.souvenir:纪念品,礼物6.precious:宝贵的,珍贵的7.impression:印象,感想8.productive:多产的,富有成效的9.transaction:交易10.assist:帮助,协助Notes:1.Wewouldhavethepleasureofinvitingyoutoadinnerparty.我们想请您参加一个晚宴。havethepleasureofdoing很荣幸做……Wewouldhavethehonor/privilegeofinvitingyoutoadinnerparty.我们很荣幸请您参加一个晚宴。It’sourhonortoinviteyoutoadinnerparty.我们想请您参加一个晚宴。UsefulExpressions:2. toplayhost尽地主之谊,招待It’smytreat./Bemyguest./I’lltreat./Iwillpaythebill./It’sonme.我请客。/我做东。UsefulExpressions:3.It’sourhonortohaveyouhere.
您能来是我们的荣幸。Wefeelhonoredtohaveyouhere.
您能来是我们的荣幸。It’sourpleasurethatyoucometothedinner.
您能来是我们的荣幸。UsefulExpressions:4. We’llbesorrytoseeyouleave.
与您告别,我们深表遗憾。It’spitifulthatyouareleavingnow.
我们很遗憾你要走了。Wefeelregretfulthatyouaregoingtoleave.
我们很遗憾你要走了。UsefulExpressions:5.WhathasimpressedyoumostduringyourstayinHefei?
在合肥逗留期间,什么留给您的印象最深?WhatisthemostimpressivethingduringyourstayinHefei?
在合肥逗留期间,什么留给您的印象最深?WhatleavesthedeepestimpressiononyouduringyourstayinHefei?
在合肥逗留期间,什么留给您的印象最深?UsefulExpressions:HereisaspeciallocalproductofChina.这是中国特产。speciallocalproduct/localspecialty地方特产Hereisasmallgiftforyou.我有一件小礼物要送给您。Ihaveasurpriseforyou.我有个惊喜给您。UsefulExpressions:7.We’dlikeyoutoacceptitasasouvenirofChina.
请您收下这份小礼物,作为来中国的纪念。Pleaseacceptthislittlepresentasasouvenirfromourcompany.
请收下这个小礼物,算是我们公司给您的纪念品。Wehopeyouacceptitasatokenofourfriendship.
作为我们友谊的象征,我们希望您能收下它。UsefulExpressions:8.Thankyouforsendingmesuchabeautifulandpreciousgift.
送给我这么漂亮珍贵的礼物,真是太谢谢你了。Iappreciatethatyougivemesuchabeautifulandpreciousgift.
送给我这么漂亮珍贵的礼物,真是太谢谢你了。I’mgratefulthatyougivemesuchabeautifulandpreciousgift.
送给我这么漂亮珍贵的礼物,真是太谢谢你了。UsefulExpressions:9.Thankyouforyourconsideration.
非常感谢你周到细致的照顾。Thankyouforyourgeneroushelp.
感谢你慷慨的帮助。Thankyouforallthetroubleyouhavetaken.
给你们添了很多麻烦,太感谢了。Ireallyappreciateallofyourhospitality.
我真的很感谢你的热情款待。UsefulExpressions:10.toleaveaverydeepimpressiononsb
给……留下了深刻的印象togive/makeadeepimpressiononsb
给……留下了深刻的印象tostrike/impresssb
给……留下了深刻的印象,打动……UsefulExpressions:11.Thistriphasbeenaveryproductiveoneforme.
这次旅行对我来说有很大的收获。Thistriphasbeenveryfruitfulforme.
这次旅行对我来说有很大的收获。Thistriphasbeenveryrewardingandsuccessful.
这次旅行很成功。UsefulExpressions:12.topromotethetransaction促成交易toclosethedeal成交toconcludethebusiness成交UsefulExpressions:13.I’mveryhappyforhavingworkedwithyouforafewdays.
和您一起工作这几天,我真的非常高兴。It’smypleasuretohaveworkedwithyouforthepastfewdays.我很高兴能在过去的几天里和您一起工作。It’sapleasantthingformetohaveworkedwithyouforthepastfewdays.
我很高兴能在过去的几天里和您一起工作。UsefulExpressions:14.Ifyourunintoanydifficulty,we’llbeheretoassistyouimmediately.
如果您遇到什么困难,我们会马上帮助你。Wearereadytohelpyouanytimeyouhavetrouble.
如果你有困难,我们随时准备帮助你。Whenyouencounterdifficulties,we’llnothesitatetohelpyou.
如果你遇到困难,我们会毫不犹豫地帮助你。UsefulExpressions:
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask1:Interpretation1.It’sapitythatyouareunabletostayinChinaalittlelonger.
很遗憾你不能在中国多呆些时间。2.I’dliketotakeamomenttooffermysincerethankstoMr.Smith.
我想占用各位一点时间,向史密斯先生表达我诚挚的感谢。3.Ihighlyvaluethepositionweenjoyasyourmostimportanttradingpartners.
我非常重视我们作为你们重要贸易伙伴所享有的地位。4.Inclosing,Iwouldlikeyoutojoinmeinatoasttoourcooperation.
在结束讲话之际,我请各位与我一起为了双方的合作而举杯。5.Oursuccessfulbusinesstalkhasleftadeepimpressiononme.
我们之间成功的商务会谈给我留下了深刻的印象。
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask1:Interpretation6.请收下这个小礼物,这是我们公司给您的纪念品。Pleaseacceptthislittlepresentasasouvenirfromourcompany.7.我十分珍惜我们之间的亲密关系。Igreatlycherishthecloserelationshipbetweenus.8.您的来访将促进我们双方的友谊和了解。Yourvisitwillhelptopromotethefriendshipandunderstandingbetweenbothofus.9.这一行程对我来说不仅非常愉快而且很有收获。I’dliketosayithasbeenaverypleasantandproductivetripforme.10.我代表我的公司再次感谢你们对我的慷慨帮助。Onbehalfofmycompany,thankyouagainforyourgeneroushelp.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask2:RolePlayJohnisabuyerfromtheUnitedStates.HeisgoingtoleaveChinaaftervisitingKate’scompany.KateseeshimoffatHefeiXinqiaoAirportandgiveshimaChinesepaintingasasouvenir.Seeing-offattheAirportSpeakingPracticeSpokenEnglishforBusinessCommunicationTask3:FreeTalk:TopicforMoralEducation:hospitalityForreference:Yes.Becauseshowinghospitalityisagoodwaytomakeguestsfeeltheyarewelcomedandrespected.Ithelpstoestablisharelaxingandfriendlyrelationshipandleadtogoodcooperation.1.Shouldwebehospitabletoalltheguestswhovisitus?Why?SpeakingPracticeSpokenEnglishforBusinessCommunication2.Howshouldweshowourhospitalitywhenaforeigncustomercomestous?Task3:FreeTalk:TopicforMoralEducation:hospitalityForreference:Herearesometipsofshowinghospitalitywhenaforeigncustomercomestous:(1)Contactthecustomeraheadofscheduleinordertoknowthedetailsoftheitinerary,includingthearrivaltime,theflightnumber,thelengthofstay,etc.;(2)Meetthecustomerattheairportinperson;(3)Arrangeaccommodationsforthecustomer;(4)Holdawelcomedinner;(5)Bereadytoofferhelp.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingPassage1:Gift-givinginBusinessPreparingforabusinessmeetingrequiresaworkingknowledgeoftheinformationtobediscussedandcarefulattentiontoalldetailsontheprintedmaterial,includingagift.Thisgiftisasocialgesturethatmaybeexpectedinsomecountries,andcouldbeconsideredabribeinothers.Knowingthegiftguidelinesforthecountrywillhelpmakeyourmeetingasuccess.Somemulti-nationalcompaniesandsomegovernmentshavestrictpoliciesregardingtheiremployeesacceptinggifts.Toavoidcreatingaproblem,it’simperativetolearnthepoliciesforthecompaniesyoudobusinesswith.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingCountrieslikeMalaysiaandParaguay,concernedwithcorruption,frownuponanygiftthatcouldbeconsideredasabribe.InMalaysiayouwouldn’tgiveagiftuntilyouhadestablishedarelationshipwiththeperson.InSingapore,governmentemployeesarenotallowedtoacceptgifts,andtheUnitedStateslimitstheacceptabledollarvalueto$25.However,insomecountrieslikeJapan,IndonesiaandPhilippines,exchanginggiftsisstronglyrootedintradition.It’sveryimportantinAsiaandtheMiddleEasttoonlyuseyourrighthand,orbothhands,toofferoracceptagift.InJapanandHongkong,usebothhands.InSingaporearecipientmay“graciouslyrefusethreetimes”beforeacceptingyourgift.ButinChili,giftsareacceptedandopenedimmediately.AndinIndonesia,smallgiftsaregivenonafrequentbasis.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingAlwaysbeawareofreligiouslawswhenselectinggifts.Forinstance,porkisprohibitedintheJewishandMuslimreligious,soyouwouldn’tselectagiftmadefrompigskin.AsinIndia,don’tofferagiftmadefromcowhide.AnotherprohibitionfortheMuslimfaithisalcohol.Ifyouhavegiftswithyourcompanylogo,it’sbetterifthelogoisdiscreet.Anddon’tgivecompanylogogiftsinGreece,SpainandPortugal.Holdingamealatanicerestaurantisalwaysagoodbusinesspractice.Afinedinnerisawonderfulwaytogivea“gifttoyourhosts”,toshowyourguestsyouappreciatethebusinessrelationshipyouhavewiththem,andanopportunitytobuildrapport.PeopleinBrazil,England,Panama,andPeruenjoybeinginvitedasguestsforameal,andtheGreekslookforwardtoaneveningfilledwithdining.1.Toavoidcreatingaproblem,whatshouldyoudobeforepresentinggifts?
You’dbetterlearnthepoliciesregardingyourcustomersacceptinggifts.2.IsitappropriatetogiveagifttothebusinessmanfromMalaysiaduringthefirstmeeting?Why?
No.Malaysiafrownsuponanygiftthatcouldbeconsideredasabribe.InMalaysiayouwouldn’tgiveagiftuntilyouhadestablishedarelationshipwiththeperson.3.Inwhichcountriescanexchanginggiftsbeconsideredasatradition?InsomecountrieslikeJapan,IndonesiaandPhilippines,exchanginggiftsisstronglyrootedintradition.Answerthefollowingquestionsorallyaccordingtothepassage.4.Whatshouldbekeptinmindwhenweselectgifts?Whenselectinggifts,weshouldkeepreligiouslawsinmind.5.Whateffectwillafinedinnerbringaboutinbusiness?Afinedinnerisawonderfulwaytogivea“gifttoyourhosts”,toshowyourguestsyouappreciatethebusinessrelationshipyouhavewiththem,andanopportunitytobuildrapport.
Answerthefollowingquestionsorallyaccordingtothepassage.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingAfarewellpartytoguestsusuallymarkstheendoftheforeignercustomer’strip.Keepitinmindthatitisofequalimportancetothewelcomeparty,andshouldbeconductedwithsincerity.Therefore,thehostshouldbethoughtfulandenthusiasticandtrytomakethefarewellpartyimpressiveandeverlasting.Inmanycases,theforeigncustomerwouldalsorespondtothehost’sspeechwithathank-youspeechsoastoexpresshisgratitudeandappreciation.Herearetwosamplespeeches:AFarewellSpeech(bythehost)Distinguishedguests,Mr.SmithandMrs.Brown,Howtimeflies!Sevendaysago,Iwasrightheretowarmlywelcomeyouonbehalfofourcompany.Today,I’mhereagaintobidfarewelltoyou.Asyouareabouttoreturn,I’mhonoredtorepresentthecompanyandexpressthebestwishestoyouinmyownname.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingDuringyourvisit,wesignedtwocontractsandestablishedafriendlyrelationshipwitheachother.Suchcloserelationshipwithyouisespeciallycherished.ThankyouverymuchforyourfruitfulcooperationandforgivingustheopportunitytoentertheUSmarket.Wesincerelyhopethatthisfriendlycooperationwillgofurtherinthelongrun.Finally,Iproposeatoasttoourfriendshipandcooperation.AsoneofourpoetsinTangDynastysaid,“Longdistanceseparatenobosomfriends”.Wishyougoodhealthandgoodluck!Haveapleasantjourney!
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingAThank-youSpeech(bythecustomer)Mr.Wang,ourChinesefriends,mycolleagues,ladiesandgentlemen,Onbehalfofalltheteammembers,IwouldliketotakethisopportunitytoexpressoursincerethankstoMr.Wangforinvitingustosuchamarvelousdinnertonight.WewanttothankMr.Zhang,too,formakingthoughtfularrangementsduringthevisit.Ihopethisvisitwillyieldgoodresultsinthefuture.Thevisithasbeenproductive.Ithasaddedtoourknowledgeaboutyourcity.Iamverymuchimpressedbythehospitalityandwarmthwehavereceived.Apartfrombusinesscontracts,thisvisitwillsurelyhelpenhancetheunderstandingandfriendshipbetweenus.Wellbegunishalfdone,aswesay.Iamsureitwillleadtomanymoreinthefuture.Inclosing,Iwouldliketoinviteallofyoutojoinmeinatoast.Tothetradeandfriendshipbetweenus!1.七天前,我在这里代表公司向你们表示热烈的欢迎。Sevendaysago,Iwasrightheretowarmlywelcomeyouonbehalfofourcompany.2.我很荣幸地以我个人的名义向你们表达最美好的祝愿。I’mhonoredtoexpressthebestwishestoyouinmyownname.3.我们签订了两份合同并建立了友好的合作关系。Wesignedtwocontractsandestablishedafriendlyrelationshipwitheachother.4.非常感谢给予我们进入美国市场的机会。ThankyouverymuchforgivingustheopportunitytoentertheUSmarket.Readthetwospeechesaloudandinterpretthefollowingsentences.5.我们真诚地希望这已建立起来的友好合作关系能走得长远。Wesincerelyhopethatthisfriendlycooperationwillgofurtherinthelongrun.6.我想借此机会向王先生今晚为我们举行如此丰盛的晚宴表示衷心的感谢。IwouldliketotakethisopportunitytoexpressoursincerethankstoMr.Wangforinvitingustosuchamarvelousdinnertonight.7.除了商务合同之外,这次访问将有助于加强我们彼此之间的了解和友谊。Apartfrombusinesscontracts,thisvisitwillsurelyhelpenhancetheunderstandingandfriendshipbetweenus.8.我想请大家举杯,为了我们之间的贸易和友谊干杯。Iwouldliketoinviteallofyoutojoinmeinatoasttothetradeandfriendshipbetweenus.Readthetwospeechesaloudandinterpretthefollowingsentences.Tips:TraditionalChineseGiftspapercutting剪纸clayfigurine泥塑Chineseembroidery刺绣Tangtricolorpottery唐三彩doughmodelling
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