全新途安创意提案

ALLNewTouranLDigitalCampaignsite&CooperationmaterialsCampaignSiteCreativeIframe阶段上线时间项目类型项目内容预热期warmup3月11日互动InteractionTeaser海报Poster倒计时countdown上市期Launch3月18日视频VideoTVCViralVideozooCoffee

品牌合作cooperation品牌合作页面CooperationpageCampaignSite

Plan本次互动网站将承载于官网的车型页端，分为预热期和上市期。MinisitewillappearonofficialWebsite(warmupphaseandLaunch)CampaignSite—Op1摩登家庭大不同CampaignSite—Op1ModernFamilywithBigDifferenceCampaignSite—Op1摩登家庭大不同CampaignSite—Op1ModernFamilywithBigDifference创意说明：以KV为主线，在其调性基础上延展出更多家庭元素作为整个网站功能模块的触发点。预热期，画面隐约呈现，配合倒计时海报进行展示。Description:basedonKV,extendmorefamilyelementsaslinkagepages.Duringwarm-upperiod,thebackgroundpictureisloomingup,alongwithcountdownposter.创意说明：鼠标移至不同位置，点击跳转至不同版块。Description:differentlinkagesjumptodifferentsessionsCampaignSite—Op1摩登家庭大不同CampaignSite—Op1ModernFamilywithBigDifferenceApplyfortest-driveCampaignSite—Op2大当家的日记本CampaignSite-Po2Dad’sDiaryCampaignSite—Op2大当家的日记本CampaignSite-Po2Dad’sDiary创意说明：以大当家的日记本为创意主线，实时展现日期及天气情况。预热期，点击日记本，配合倒计时海报展现给予期待。Description:usediarytodisplaydateandweather.Duringwarm-upperiod,usediaryalongwithcount-downposter.创意说明：以大当家的日记本为创意主线，实时展现日期及天气情况，及手写体简短日记。日记本中元素均设定为各版块触发点，以立体书的展现形式从画面中弹出。Description:usediarytodisplaydate,weatherandhandwritingdiary.Therearedifferentlineagesinthediary,intheformofpop-upbook.CampaignSite—Op2大当家的日记本CampaignSite-Po2Dad’sDiaryreferenceApplyfortest-driveCampaignSite—Op2大当家的日记本CampaignSite-Po2Dad’sDiary创意说明：如zoocoffee品牌合作页面，通过日记本展现一句话语录，点击动物呈现活动说明等。Description:takezoocoffeepageasanexample.Onesentenceindiary,Clickanimalforactivityinstruction.CampaignSite—Op2大当家的日记本CampaignSite-Po2Dad’sDiaryH5——根据选定创意方向延展配套手机互动AccordingtotheselectedcreativedirectiontodevelopH5CountdownPoster—Op1创意说明：每张海报均将品牌或产品点信息与数字结合，动态呈现。Description:eachposterconnectsbrandorproductinformation,indynamicway.7：L与7的结合Land76：集成安全座椅Integratedsafetyseat5：大灯与倒影Headlightandreflection4：后备箱与氢气球Trunkandhydrogenballoon3：星空全景天窗与星座连线Panoramasunroofandstarsign2：百变大空间与家庭元素Flexiblespaceandfamilyelements1：一键启动Start-stopbutton0（上市）：整车开出Launch:displaywholecarreferenceCountdownPoster—Op2创意说明：产品点的呈现与感性文案的结合，态度海报的形式。Description:combineproductpointswithemotionaldescription,intheformofattitudeposter360车型页更新说明UpdatingInstructionfor360ModelPage更新说明instruction：根据现有feature及描述，将所有亮点丰富。Basedonthecurrentfeatureanddescription,enricheveryhighlights内饰渲染及对应内部产品点更新updateinteriorinformationandaccordingproductpoints旋钮设计Buttondesign丰富产品点如电动尾门等Productpoinelectrictailgate丰富文字描述Enrichdescription调整旋钮设计ButtonDesignCooperationmaterials-ZooCoffeeLogo马克杯mugOnesideTheothersideOP1（推荐）OP2OP3SVMS01.03.2024Page28外带杯takeawaycup桌面装置op1articleontable异型立板Tablecard效果图示意renderingop1op2桌面装置op2articleontable实体车模+动物玩具组合，置于精致透明亚克力盒中整体呈现PutCarmodelsandanimaltoysinaacrylicbox.效果1桌面装置op2articleontable效果2CalendarApr.-Dec.Mar.Launch3.18CountdownPosterTeaserCampaignLaunchCampaignViralVideoDengchao’sintervi