快消品从业人员必懂英文常识课件

FastmovingconsumergoodspractitionersmustunderstandEnglishcommonsensecoursewareCATALOGUE目录FundamentalsofthefastmovieCommonEnglishvocabularyusedEnglishabbreviationsandexprDevelopmenttrendsandchallengesEssentialskillsandqualitiesFundamentalsofthefastmovie01CATALOGUE01Fastmovingconsumergoods(FMCG)areproductsthathaveashortshelflifeandareconsumedquicklyTheyincludeitemssuchaspackagedfood,beverages,toys,householdcleaners,andothersimilarproducts02Theterm"fastmoving"referstothespeedatwhichtheseproductsaresoldinthemarket03FastmovingconsumergoodsaretypicallysoldinsmallquantitiesandrequirefrequentreplacementduetotheirshortshelflifeDefinitionoffastmovingconsBasedontheirshelflife,FMCGproductscanbeclassifiedintotwocategories:shortshelflifeandlongshelflifeproductsLongshelflifeproductshavealifespanofmorethanayearandincludeitemssuchaspackagedfood,beverages,toys,householdcleaners,andothersimilarproductsShortshelflifeproductshavealifespanoflessthanayearandincludeperishableitemssuchasfreshfruitsandvegetables,dailyproducts,meat,andfishClassificationoffastmovingFastmovingconsumergoodshaveahighturnoverrateduetotheirshortshelflifeandfrequentdemandbyconsumersFastmovingconsumergoodsarehighlycompetitiveinthemarket,withalargenumberofbrandsandcompetitorsThedemandforfastmovingconsumergoodsisinfluencedbyfactorssuchasweather,seasons,andconsumersentimentsTheseproductsaretypicallymass-producedandsoldatalowerpricepointtoresourcehighconsumptionCharacteristicsofthefastmoCommonEnglishvocabularyused02CATALOGUEDairyproductreferstoproductsderivedfrommill,suchasmill,yogurt,cheese,etcFruitandvegetablesrefertofreshfruitsandvegetables,includingapples,bananas,tomatoes,etcFastfoodreferstoprecookedfoodthatcanbeeatenquicklyCommonexamplesincludeburgers,friedchicken,andpizzaFoodrelatedEnglishvocabulary01akindofsweetdrink,commonlycarbonizedwater,suchasCocaCola,SpriteSoftdrink02akindofhotdrink,usuallymadefromcoffeebeans,withorwithoutmilkandsugarCoffee03akindofhotdrinkmadefromtealeaves,withorwithoutmilkandsugarTeaEnglishvocabularyforbeveragesFitnessequipmentreferstotheequipmentusedforfitnesstraining,suchasstreams,weights,etcBeautyproductsrefertocosmeticsandpersonalcareproducts,suchasskincream,perfect,etcGroceryreferstothegeneralstorewheredailynecessitiesaresold,suchassupermarketsandconservationstoresEnglishvocabularyfordailyconsumptionEnglishabbreviationsandexpr03CATALOGUEAbbreviationAconsensusformofwords,commonlyusedinwrittenlanguage,whichcanreplacealongwordorphraseExample"e.g."standsfor"forexample"EnglishabbreviationsandexprFinancialrelatedEnglishabr"BalanceSheet"isshortenedto"BS"or"B/S""IncomeStatement"isshortenedto"IS"or"I/S"Developmenttrendsandchallenges04CATALOGUEMarketgrowth01Thefastmovingconsumergoodsmarketisgrowingrapidly,drivenbyfactorssuchaspopulationgrowth,urbanization,andchanginglifestylesShiftinconsumerpreferences02ConsumersareincreasinglydemandinghighqualityproductsthatmeettheirneedsandpreferencesE-commerce03Theriskofe-commercehastransformedthewayconsumersshopforproducts,promotingnewopportunitiesforfastmovingconsumergoodscompaniesMarketdevelopmenttrendsCompetitionThefastmovingconsumergoodsindustryishighlycompetitive,withnumericalplayersvyingforashareofthemarketCostpressuresRisingcosts,suchasrawmaterialpricesandlogisticsexpenses,areputtingpressureontheprofitmarginsofcompaniesOpportunitiesinemergingmarketsFastmovingconsumergoodscompaniescancapitalizeontheopportunitiesofferedbyemergingmarkets,wherethedemandfortheirproductsisgrowingrapidlyIndustryChallengesandOpportunitiesUnderstandingdiverseculturesSuccessintheglobalfastmovingconsumergoodsmarketrequiresanunderstandingofdiverseculturesandconsumerpreferencesTranslationskillsProptranslationofproductinformationandmarketingmaterialsiscrucialforachievingtargetaudiencesAdaptabilityCrossculturalunderstandinghelpscompaniesadapttheirproductsandmarketingstrategiestodifferentmarkets010203TheimportanceofcrossculturalunderstandingEssentialskillsandqualities05CATALOGUEFastmovingconsumergoodspractitionersmusthaveagoodcommandofEnglish,includingvocabulary,grammar,andpromotionTheyneedtobeabletoreadEnglishmaterialsandunderstandEnglishspeakingcustomersEnglishproficiencyFastmovingconsumergoodspractitionersneedtobeabletouseEnglishtocommunicatewithcolleges,clients,andotherrelevantindividualsTheyshouldbeabletoexpresstheirideasclearlyandaccuratelyinEnglishLanguageintheworkplaceLanguageskillsVSFastmovingconsumergoodspracticesneedtohaveadeepunderstandingoftheproductstheyaresellingTheyshouldunderstandthecharacteristics,functions,andapplicationscenariosoftheproductsMarketknowledgeFastmovingconsumergoodspracticesneedtounderstandmarkettrendsandconsumerpreferencesTheyshouldbeabletoanalyzemarketdata,identifymarketopportunities,andpredictmarkettrendsProduct