新视野商务英语视听说(第三版)(下) Unit 1-电子教案

教案

课程名称新视野商务英语视听说（第三版）（下）

课时_________________________________

班级_________________________________

专业_________________________________

教师_________________________________

系部_________________________________

教研室________________________________

教材《新视野商务英语视听说（第三版）（下）》

Unit1AFactoryTour

LearningObjectives（教学目标）

Aftercompletingthisunit,Ssshouldbeableto:

—comprehendbasicvocabularyandsentencepatternsrelatedtoafactorytour;

—identifyandunderstandthebasicelementsofafactorytour;

-understandtheimportanceofafactorytourinbusiness.

BusinessProfile(内容概览)

SupplierAssessmentProgramme—AFactoryTour

Selectingtherightsuppliersisoneofthemostimportantconditionsforsuccessful

sourcing.Supplierassessmentenablesyoutoevaluatemanufacturers'capabilities,toensure

compliancetoregulationsandtogetproductsinlinewiththecontractedqualityand

quantitywithinaspecifiedtimeframe.Howdoyouevaluatethesupplierseffectively?You

canmakeafactorytourtoassesstheirquality,serviceandtechnology.Infact,afactorytour

isoneofthemostimportantpartsoftheassessmentofapotentialsupplier.Duringor

beforethefactorytour,youshouldbeabletodofinancialandcostreviews.Duringthetour

youwillwanttoseetheworkingenvironment,productdevelopmentandthequalitycontrol

andmanufacturingsystems.Youcanevaluateasupplierinthefollowingways:

Financialreview

Askthesuppliertoprovidethefollowingmaterials:

•Thelasttwofiscalyears/incomestatementsandtwoyears/balancesheets.(Askforan

explanationofanyunusualtrendsorrelationships.)

•Thefinalauditreportofanyindependentaccountingfirms(ifavailable,fromthelastthree

years).

•Ananalysisofagingofaccountspayableandaccountsreceivableforthepastthreeyears.

Thisinformationmaybeprovidedinsummary,statingthedollaramountandpercent

outstandingforunder30days,30to60days,andover90days.(Discussanyunusualtrends

orrelationships,andaskforanexplanationofanywrite-offsforbaddebt.)

•Detailedcapitalequipmentexpenditureplansforthenextthreeyears,includingplansfor

anyfacilities.

Costreview

Askthesuppliertoanswerthefollowingquestions:

•Doyouhaveanylong-termagreementswithothersuppliersorcustomers?Doanyof

thesecontracts/agreementshavebuilt-inpriceadjustments?

•Doyouhaveanyprogrammes/incentivesinplacetodelivercostreductions?Ifso,explain.

Ifnot,why?Canyouprovidetwoexamplesofimplementedideaswhichhaveresultedin

lowercoststoyourorganisation?Wereanyofthesesavingspassedontoyourcustomers?

•Doyouusecost-basedormarket-basedpricing?Couldyoupleaseexplainyourreasoning

forselectingyourmethod?

•Comparedtoyourcompetition,howwouldyourateyourcompanyonpricing

competitiveness,quality,anddelivery?Howwouldyourcustomersrateyou?

•Doyoucurrentlysharecostinformation(rawmaterials,labour,manufacturingoverheads,

profit,etc.)withacustomer?Wouldyoubewillingtosharethisduringthequotation

process?

Workingenvironment

Askthesuppliertoanswerthefollowingquestions:

•Howextensiveareyouremployeetrainingandeducationplans?

•Doemployeesreceiveincentives,bonuses,orprofit-sharing?Ifso,whataretheybased

on?

•Canyouexplainyourhousekeepingandworkplaceguidelines?

•Canyouexplainhowyouevaluateyouremployees'performance?

Productdevelopment

Askthesuppliertoanswerthesequestionsandprovideanyrelatedmaterials:

•DoyoucurrentlyuseCAD(Computer-AidedDesign)forproductdesign?

Toolingdesign?Ifyes,detailthetypeofequipment,softwarepackagesanddata

transmissionrequirements.Ifno,givereasonsorfuturepurchaseplans.

•Pleasedetailallmeasureswhichwillbetakentoensureasuccessfultransitionto

manufacturinguponcompletionoftheprototypephase.

•Canyouexplaintheplanningprocessusedtovalidateanewproductdesignand/or

manufacturingprocess?

Qualitycontrolandmanufacturingsystems

Askthesuppliertoanswerthefollowingquestionsandprovideanyrelatedmaterials:

•Describehowyouorganisequalitycontrol.

•Describethesystemforcontrollingdocumentationofdrawings,specifications,

data,etc.

Describehowsuppliersarechosen.

•Doyoumeasuresupplierperformance?Andifso,how?

•Pleaseexplainthesystemforcontrollingthesupplyofrawmaterials.

•Describeyourinspectionandtestingsystemsforincomingpurchasedmaterials,inprocess

andfinishedgoods.

•Doyouhaveacertifiedlab?Ifso,pleaseprovideacopyofaccreditationcertification.

•Detailyourgaugecontrolandcalibration.

•Whatisyoursystemforidentifyingandisolatinginternal/externalnonconforming

products?

•Whatmachinerymaintenanceproceduresareinplace?Howregularlyarethey

implemented?

•Describehowyoudealwithmalfunctionsorbreakdownsinproduction.

•Explainyourinternalqualityauditsystem.

•Doyouhaveacontinuousimprovementprogrammewithinyourfacility?

Afterthefactorytour,youshouldbeabletocometoaconclusionaboutthesupplier.

Theconclusionmaybe:

•Thefactorywillnotbeconsideredasasupplieratthistime.

•Thefactorywillbeconsideredasapotentialsupplieraftertheyimprovethe

conditionsthatarecurrentlyunsatisfactory.

•Thefactoryisconsideredasuitablesupplier.

LanguageExpansion(语言扩充)

Factorytour(I)

Expressingrequeststovisitafactory

We'dverymuchliketohaveatourofyourfactory.

I'meagertovisityourcompany.

Ihopetovisityourfactorynextmonth.

Iwouldbehappytocometoseeyournewestfacilities.

WhencouldIvisityourfactory?Thesoonerthebetter!

Safetymeasuresforfactorytours

I'mafraidyou'llhavetowearanoverall.Itsahygienerequirement.

Pleasefollowthearrow.Thiswilltakeyousafelytotheassemblyline.

Watchyourstep,please.

Youneedthisforsecurity.

It'sveryimportantnottotouchthemachinery.

Expressingfurtherrequestsduringafactorytour

Ifitisnottoomuchtrouble,wewouldliketotalktoyourplantmanager.

Ihopetomeetyourgeneralmanager.

WouldyoumindarrangingformetomeetthedirectorofyourDeliveryDepartment?

IwonderwhetherIcouldtalktoyourworkers?

CouldIvisityourproduct-designcentre?

Factorytour(II)

Askingforimpressions

Whatdoyouthinkofourfactory?

What'syourgeneralimpression?

Havinghadthetour,whafsyouropinion?

Didyoulikethefactorytour?Ihopeyouenjoyedit.

Iwonderifyouenjoyedvisitingourfactory.

Expressinggratitudeforthetour'sarrangements

Thankyou.Illkeepinmindeverythingyouhavetoldme.

Ireallyappreciateyouhelpingmeduringmytour.

Thankyouforhelpingmelearnaboutthenewtechnologyinwinemaking.

Thankyouforyourkindnessduringthetour.

I'mtrulygratefulforyourhelpduringthetour.

Allthearrangementsforthetouraregreatlyappreciated.Thankyouverymuch.

Expressingapologies

Ihopethenoiseisn'tannoyingyou.

Wearerunningalittleshortoftime,soperhapsweshouldmoveonnow.

I'msorry,I'mnotfamiliarwiththatpart.Tilaskourengineertoexplainittoyou.

Ihopeyoudon'tmindhavingChinesefoodforlunch.

Ifyouhaveanyproblemswiththetour,pleasetellus.

TextBank（扩展阅读）

FactoryTourPolicy

Weoftenreceiverequestsforafactorytour.Wefullyunderstandyourcuriosityinseeing

howwebuildahouseandassuchhaveendeavouredtogiveyouasmuchinformationas

possible,includingphotos,onourwebsite.

Amodularhomeemploysthesamebasicmaterialsandconstructionmethodsofanygood

qualityon-sitebuilder;infactourdefinitionofamodularhomeis"itisastickbuilthome,

constructedinafactoryunderidealconditions,structurallyengineeredtobebuiltin

sections(modules)whichcanbetransportedtoyoursite”.Itspurposeissimplytogiveyou:

•abetterthansite-builtproduct,

•amoreeconomicalproduct,

•ashorterperiodofconstruction,

•afarlowerriskofcostoverruns,whichbanksfavourhighly,

•lesson-siteworktoperform,henceamoredependableandcost-effectiveconstruction.

Frankly,thereisnomajormysterytomodularconstructionanymore.Ithasbeenaroundfor

over50years.Therearegood,better,bestmanufacturersjustlikegood,better,beston-site

(stick)builders.Howwillyoudecideinwhomtoplaceyourtrust?Attheriskofseemingto

blowourownhornandofalienatingyou,weshallendeavourtotellyouthetruth.

•Afactorytourwillnothelpyoumakeanydecisionssinceeveryfactorywilltellyouthey

arethebest.

•Itisdifficultenoughtofigureoutwhatisbeingdoneinafactorythatbuildshousesin

sections;letalonetrytoaccuratelyconcludewhichfactoryisproducingabetterproduct.

•Asaone-timebuyer,yousimplydonothavetheexpertisetodifferentiatebetween

factories.

•Whatyoutypicallyseebeingbuiltinthefactoryissomeoneelse'shouse,whichmaynot

impressyouandmayinfact"turnyouoff”.

•Inthetypicaltimebetweenyourinitialenquiryandfinaldeliveryofyourhome,thefactory

mayundergomajormanagementchanges,getsoldorevengooutofbusiness.

•Whatinfactareyoutryingtoseeatafactoryotherthansatisfyingyourcuriosity?Nowlet

usprovideyouwithsomemeaningfulinformationandstateourpolicyregardingplantvisits:

•WehavebeenintheModularBusinesssince1975,muchlongerthanmostcurrent

manufacturers

•Wehaveengagedinallphasesofthebusinessincludingfullon-siteconstructionand

managementofindividualhomesandprojects.

•Asaresultofourexperienceweareabletocounselandguideyouonmostfacetsof

construction,notjustthemodular.

•Ourreputationisoneweareproudofandwesuggestyoucheckusoutwiththeproper

agencies.No,wedonotgivereferencesbecausewerespecttheprivacyofourcustomers

andwillnotopenthemuptothousandsofenquiriesandcalls.Ourreputationspeaksloud

andclear.

•Wehaveawebsitethatissecondtononeandareproudtosharewithyoufree

informationforwhichotherschargesubstantialfees.

•WecoveranarealargerthananyothermodularsalesofficeinAmerica.

•Weareabletocoordinatespecialtyneedsincludingyourtotalfinancingandcraneandset

needs,overourmarketingarea.

•Weselldirectlytobuilders,developers,governmentagenciesandcommercialclientsand

ofcourseprivatehomeowners.

•BecauseofoursizewehavedevelopedtheHallmarkSeriesHomeandhaveseveral

factoriesthatproduceourproduct.Whichfactoryisusedwillbebasedonseveralfactors,

suchasthelocationofyourproject,projectschedulingandthedegreeofcomplexityofyour

home.

•ItisOURjobtoensurethatweemploythebestpossiblesourceforeachprojectandwe

havesuccessfullydonesosince1975.

•Wereceivethousandsofenquirieseveryyear.Assuchifweweretoindulgeeveryperson

thatwantedafactorytour,wewouldneedasubstantialstaffandtourbuses.Asanexample,

whenyoubuyacar,doyouaskthedealertoarrangeatourtoDetroittovisitthefactory?

•Wewillconsiderafactorytouroncecertainconditionshavebeenmet:

Youhavebeenfullyguaranteedbyabank,

Youhavemadeaplanselectionandknowwhatyouwanttobuild,

Youhavemadeacommitment(paidadeposit)towarddevelopingplansorbuyingahouse.

Youmaynowask—whatifaftervisitingyourfactory,Idonotlikeyourproduct?

Ifyouarefirstofallqualifiedenoughtodistinguishbetweenthevariousproductsand

methodsofconstructionavailabletoyouandnowdesiretotakeafactorytourpriorto

orderingyourhomeandafterhavingtakenafactorytourcanbespecificastowhyyoufeel

wearenotqualifiedtobuildyourhouse,wewillrefundyourdeposit.

Wedonotbelievethatwecanbemoreaccommodatingandfairthanthis.Usuallybythe

timewegettothisstageyouwillhaveabetterunderstandingoftheproduct,theservicewe

provideandthushavedevelopedconfidenceinusasyourmodularrepresentativeand

supplier.

Discussion:

1.Whydoesthecompanymakesuchapolicy?

2.Ifyouwereabossinafactory,wouldyouinitiateasimilarpolicy?

3.Ifyouwereapotentialbuyer,wouldyouacceptsuchapolicy?

补充教学资源

Video1

FordRougeFactorytour

WelcometoourFordRougeFactorytour.

First,letmegiveyouabriefintroductionofFord.FordMotormanufacturesand

distributesautomobilesin200marketsacrosssixcontinents.Withabout300,000employees

and108plantsworldwide,thecompanyhascoreandaffiliatedautomotivebrands.

TheFordRougeFactoryislocatedinthesouthofDetroitatthemeetingoftheRouge

andDetroitRivers.TheoriginalRougecomplexisamileandahalfwideandmorethana

milelong.Themultiplexof93buildingstotals15,767,708squarefeetoffloorarea.

Buildingsincludeplantsfortire-making,stamping,enginecasting,frameandassembly.

AmassivepowerplantproducesenoughelectricitytolightacitythesizeofnearbyDetroit,

andasoybeanconversionplantturnssoybeansintoplasticautoparts.

Ourfactorytourhasfourparts:

First,youwilltaketheHistoricDrivingTour.Buseswilltransportyouforanarratedtour

pastfamouslandmarksandbehindthescenesofthismassivemanufacturingcomplex.Itwill

takeapproximately20to30minutes.

SecondistheRareHistoricFootageViewing.Hereyouwillseeashortfilmofrare,

never-before-seenhistoricfootage.Youwilllearnaboutthetriumphsandtragedies

surroundingtheRouge.Ittakes13minutes.

ThirdistheVirtualRealityExperience.Avirtualrealitytheatrewillprovideyouwitha

360-degreelookathowautomobilesaremade!Theapproximatetimeforthisis15minutes.

Finally,wecometotheAssemblyPlantWalkingTour.Youwilltourthefactoryandsee

wherethenewFordF-150sareassembledinthenew,leanandflexiblemanufacturingplant.

Visitorswi