商务类的英语文章

商务类的英语文章

导读：我根据大家的需要整理了一份关于《商务类的英语文章》的内容，

具体内容：随着经济全球化的发展，与商务相关的研究越来越多。下面是

我带来的，欢迎阅读！1如何让你的广告反应率瞬间翻倍、甚至三倍上

升？HowToInstantlyD...

随着经济全球化的发展，与商务相关的研究越来越多。下面是我带来的,

欢迎阅读！

1

如何让你的广告反应率瞬间翻倍、甚至三倍上升？

HowToInstantlyDouble,EvenTripleResponseRatesToYour

Advertising

Ifyouwanttobuildagrowasuccessfulbusinessthenyouneed

toadvertise.Somegurusorwhateveryouwanttocallthemsaythat

advertisingisdeadordoesntwork,whichiscompletelyridiculous.

Advertisingisandhasalwaysbeenaprovenwaytogenerateleads

andsales.Itsacrucialcomponenttomarketingandgettingmore

customersifyoudoitrightfromthestart.Itslikeanythingyou

doinlife,youneedtoatleastlearnwhattheheckyouaredoing

beforeyoucandoiteffectively.Therearevarioustypesof

advertising.

AsadirectresponsecopywriterIspecializeinwritingand

creatingadcampaignsthatgetpeopleresponding.Ihaveseen

throughoutmycareerhowmanybusinessesfailwiththeiradvertising

andwhattheyaredoingwrong.Ihavealsoseenhowadvertisingcan

makeyouamassiveprofitifyoudoitright.

AsIheardfromFrankKernonce,“Thefastestwaytowealthis

toturnpaidadvertisingintoprofit.”

Herearesomemethodsofadvertisingthatareproventowork:

Facebook/GooglePPC

Directmail

YouTubeads

Classifiedads

Justtonameafew.

Ifyouareadvertisingandyouvenevergottentheresultsyouwant

fromyouradvertisingcampaignsthenitsbecausesomethinginyour

strategyisflawed.Therearenumerousreasonswhyanadcampaign

canendupflopping.Notadvertisingyouroffertotherighttarget

audience.Pooradplacement.Poorsalescopy.

Andoneofthebiggestreasonswhyyourresponseratesarepoor

acrappyheadline.Yourheadlinehasthepowertomassivelyincrease

responseratestoyouradvertising.

InthispostIamgoingtoteachyoutheimportanceofwriting

headlinesthatconvertandshowyousomesimplewaystostartwriting

headlinesthatconvertimmediately.Howyourheadlinesarethekey

togettingpeopletorespondtoyourad,atleastinitially,and

thensometipsonhowyoucanwriteaheadlinethatgetsreaders

responding.

TheBiggestMistakeYouAreMakingWithYourAdvertisingIsA

CrappyHeadline

Oneofthebiggestmistakesbusinessesmakewhenadvertisingtheir

productorserviceisnotmakingthemostoftheirheadline.Quite

oftenyoullseeaheadlinethatissimplyadvertisingthenameof

thebusiness.Nooneisgoingtorespondtothat.

Itsalsoimportanttonotethatcontextandtheadvertisingmedium

playsaroleinthekindofheadlineyouwriteandhoweffective

itis.Theheadlineisyouropportunitytomakeagreatfirst

impressiontoyourprospectandisthefirstchanceyouhavefor

selling.

GaryHalbertusedtosayhowmanyprospectswilldecidewhether

ornottobuysimplyfromreadingtheheadline.DavidOgilvyis

famousforquoting,“Ontheaverage,fivetimesasmanypeopleread

theheadlineasreadthebodycopy.Whenyouhavewrittenyour

headline,youhavespenteightycentsoutofyourdollar.”

Yourheadlineisyourfirstchanceyougetatsellingsoyouneed

tomakethemostofit.ReadonandIllshowyouhowyoucandothat.

TheBasicFundamentalsOfAHeadlineThatConverts

AgreatheadlinedoesONEthingandonethingonlygrabthe

readersattentionsotheystarttoreadtherestofyour

advertisement.Thatsitandthatstheonlygoalofyourheadline.

Sowhatisitthatmakesagreatheadline?

Whatmakesagreatheadlineisessentiallyaheadlinethat

containstheCOREBENEFITofyouroffer.Thecorebenefitneedsto

targetacoredesireofyourtargetaudience.Basically,ifareader

hasaproblemandtheyreadaheadlinethattargetsacorehuman

desiretheyareinterestedin,itsgoingtobeextremelyhardfor

themtoignoreit.Thereasonthisworkssoeffectivelyisbecause

itstirsuptheemotionsofyourreaderregardingsomethingthey

haveabigproblemwithanddesperatelyneedasolutionfor.

Eventually,iftherestofyourcopyiseffectivetheyendup

associatingtheirdesirewithyourproductandthentheselling

processisalmostcomplete.

InthebookCashvertisingbyDrewEricWhitmanheexplainshow

thereare8corehumandesiresthatareimpossibletoswitchoff.

Survival,enjoymentoflife,lifeextension

Enjoymentoffoodandbeverages

Freedomfromfear,painanddanger

Sexualcompanionship

Comfortablelivingconditions

Tobesuperior,winning,keepingupwiththeJoneses

Careandprotectionoflovedone

Socialapproval

Thisiswhatyoushouldtrytotargetwhenyouwriteyourheadline.

Nowthenextquestionis,howdoyouwriteaheadlinethat

effectivelygrabsareadersattentionandgetsthemreadingtherest

ofyourcopy?

ProvenMethodsForWritingAHeadlineThatConverts

Throughoutadvertisinghistorytherehasbeenprovenheadline

templatesthatworktimeandtimeagain.Thefollowingtemplates

areperfectespeciallyifyouareanewbietowritingheadlines.

HeadlineTemplates

HowToHeadlines:

Howtowriteaheadlinethatconvertsin30minutes

Howtogetatleast$1,000onyourtaxreturnthisyearwithout

usingataxaccountant

Howtogetabeachbodywithoutgoingtothegym

WhoElseHeadlines:

Whoelsewantstoknowhowtoget3morenewcustomersthismonth

Whoelsewantstoknowhowgenerateanendlessstreamofclients

within30daysfromnow

Whoelsewantstoself-publishabestsellingbookonAmazon

GetResultWithinSpecifiedTimeFrameHeadlines

Getaripplingsixpackwithin6weeksstartingtoday!

Get1newleadonLinkedlnperdaystartingtoday

Get5newcustomerswithin30daysusingsalesletters

TheTruthRevealedHeadlines

Thetruthaboutwritingheadlinesthatconvertrevealed

Thetruthaboutbuildingsalesfunnelsthatgenerateleadsand

salesrevealed

Thetruthaboutcaloriecountingrevealed

NumberedHeadlines

7reasonswhyyourdietishelpingyoutoloseweight

3reasonswhyyoucantbuildaripplingsixpackandwhattodo

aboutit

4waystoeliminateapproachanxietywithinthenext7days

Conclusion

SohereareafewthingsIhopeyouhavegottenoutofreading

thispost.

Thatyounowalsorealizehowimportantyourheadlinesaretothe

overallresponserateofanyofyouradvertising,onlineand

offline.

Nowyouknowwhereyouaregoingwrongwhenyouwriteyour

headlinesandnowhaveasolidblueprintforeffectivelywriting

headlinesthatconvert.

Younowunderstandtheimportanceofthetargetingoneofthe8

corehumandesiresinyourheadlines.

Ifyouwantsomemoreprovenstrategiesforwritingheadlinesthat

convertthencheckoutmyguide,HeadlineGold.

Afterreadingthisyouwillknowhowtotwistyourheadlinesusing

foursimplecategoriesthatmakeswritingheadlinesthatconvert

effortless.

2

在家开网店或者自己做生意总不赚钱怎么回事？

9MistakesMostHomeBusinessOwnersMake

Areyouahomebusinessownerorthinkingaboutworkingfor

yourselfandstartingahomebasedbusiness?Ifso,thenyouhave

toreadthefollowingmistakesthatmosthomebusinessownersmake.

Thesemistakescancausemanyhomebusinessestofailwithinthe

firstyear.

1.TheyTreatTheirJobAsAHobby

Mostpeoplewhowanttostartahomebusinessarelookingforan

escapeofthedailygrind.Ofcoursetheideaisawesome,butyou

needtokeepinmindthatahomebusinessstilltakesalotofwork.

Ifyouaregoingtotreatyourhomebasedbusinessasahobby,then

youmightaswellkeepyourdayjob,becauseyouwontbemakinga

lotofmoneytocoveryourbills.

Examplesoftreatingbusinesslikeahobby:

-Sleepingininsteadofwakingupontime.

-Notcompletingallofthescheduledtasks.

-Goingoutwithfriendsduringsetworkhours.

2.TheyDontDressForSuccess

Therearesomanypeoplewhosayhowgreattheirhomebusiness

isbecausetheygettoworkintheirpajamas.Soundsawesome,right?

Wrong!Dressingupforsuccessandputtingonclothingthatyouwould

weartoanoutsideofhomejobsetthetonefortheday.Pajamas

andmessyhairsetthetoneofloungingandnotbeingproductive.

Ifyourbodyandmindareinarelaxedstate,thenitslikelythat

youwontcompleteyourtasks.Noworkmeansnopay,sogetdressed

forsuccess.

3.TheyDontSetHoursOfOperation

Formostpeople,itshardtokeepupwithdailytasksandchores.

Throwahomebusinessintothemixandtheschedulegetsextremely

crazy.Notsettinghoursofoperationisthebiggestmistakeahome

businessownercanmake.

Insteadofrandomlyworkingthroughouttheday,takealookat

yourscheduleandfigureouthowmanyhoursyoucanworkperweek.

Then,dividethosehoursintothenumberofdaysoftheweekthat

youareplanningtodoyourwork.Onceyouvefiguredouthowmany

hoursperdayyouareworking,setspecifictimeframes.Ifyouhave

blockedoff8amto1pm,thendonotdoanythingelsebutfocuson

yourworkduringthattimeslot.Ofcourse,scheduleyourbreaktime

aswell.Trytotakeabout10-20minuteseveryhourtositback,

relax,takearestroombreakordrinksomewater.

Tip:setyouralarmforthetimeyoustartandfinishwork,as

wellasforallofyourbreaksinbetween.

4.TheyDontSetGoals

Whenabusinessownerdoesntsetanygoals,ahomebusinessis

doomedtofail.Goalshelpbusinessownersbefocusedontasks.

Withoutgoals,theyareinthedarkabouthowtorunthebusiness,

whattodonext,andhowtoreachtheirfullpotential.

Everyhomebusinessownershouldsetshortandlongtermgoals.

Theshorttermgoalswillhelptounderstandexactlywhatneedsto

bedoneeachday/weekandlongtermgoalswillgivehomebusiness

ownersavisionandapassiontoworktowardssomethinggreat.

Examplesofspecificshorttermgoals:

-Write2blogpostsperweek.

-Sharebusinesswithfivenewpeopleperweek.

-SellXamountofproductsperday.

-Interactwithcustomersonsocialmediadaily.

-Read10pagesperday.

Examplesofspecificlongtermgoals:

-EarnXamountofmoneythisyear.

-AddXpeopletomymailinglistthisyear.

-Read10personaldevelopmentbooksthisyear.

5.TheyDontSeparateWorkTimeAndFamilyTime

Ifyouareafamilymanorwoman,thensettingworktimeandfamily

timeisextremelyimportant.Thereistimeforwork,thereistime

forplay,andthereistimeforfamily.Notseparatingthese

differenttimescanleadtoalotofstressanddiscontent,both

foryouandforthem.

Yourfamilyhastounderstandthatwhenyouarescheduledtowork,

youhavetowork.Shareyourschedulewiththem,sotheyknowexactly

whenyourworkinghoursare.Similarly,whenyourworkinghoursare

over,dontgorunningtoyourcomputerormakingbusinessphone

calls.

6.TheyDontProvideValue

Manybusinessesfailbecausetheyconstantlyadvertise,butdont

provideanyvalue.Ofcourseabigpartofanybusinessisto

advertiseandsellproducts,butinmanycasesitsevenmore

importanttoprovidevaluetothecustomers.

Customersarelookingforanswerstotheirproblems.Theyare

seekingsomeonetorelatetothemandshowthemhowtheirproblem

canbesolved.

Hereareafewofwaysyoucanprovidevaluetoyourcustomers:

-Giveawayafreee-book.

-Shootaseriesof“howto"videosandgivethemawayforfree.

-PostsomethingusefulorinspirationaltoyourblogorFacebook

page.

-Askquestionsandthenanswerthemintimelymanner.

7.TheyDontGrowASocialNetwork

Anybusinesswithoutasocialnetworkislikelynottosurvive

fortoolong.Agoodsocialnetworkisthebreadandbutterofa

homebusiness.Alotofnewbusinessownersarescaredtogetinto

socialmediabecauseitsanewfrontierforthem.

Themorepeopleyouknowandcanshareyourproductinformation

with,thefasteryourbusinesswillgrow.Thebestwaytogetto

knowpeopleistogetononeorafewofthesocialmediawebsites

likeFacebook,GooglePlus,Linkedln,TwitterandPinterest.You

canevengiveoutyoursocialmediaprofileinformationtolocal

people,sotheycanaddyouorfriendyouonline.

Youwouldntcallallofyourcustomerstoremindthemaboutsales,

togivethemcoupons,orprovidethemwithvalueondailybasis.

Yet,youcaneasilydoallofthesethingsifyouareconnectedto

themonasocialnetwork,whichmeansmoresalesforyou.

Addingallofyourcontactstoanautoresponder,suchasAweber,

willincreaseyourreachevenmorebecauseyouwillbeableto

deliveryourmessagesstraightyourcustomersmailboxes.

8.TheyDontCreateABusinessWebsite

Althoughnotallhomebusinesseswillfailwithoutawebsite,its

veryhardtogrowabusinesswithoutonelocalplacewhereallo