跨境电子商务英语 Unit 9 讲稿教学教案

教学单元讲稿

一、复习提问与上次课作业典型问题答疑

回顾第8单元跨境电商支付方式的三个知识要点：线上支付方式和线下支付

方式的区别；跨境支付过程(买家付款与卖家收款)；如何使用不同的跨境支付

方式提取现金。讲解每个小节的课后习题，特别是讨论题。

二、教学单元名称

第九单元《跨境电商物流仓储》

三、课程导入

以跨境电商活动中不同的包装图片为导入点，启发学生思考回顾，常见的电

商包装材料有哪些？常见的物流运输渠道有哪些？如何选取合适的物流运输方

式？跨境电商如何查询订单与送达时间等开展本章节的授课。

四、分析思路

本章节主要涉及到跨境电商物流仓储的三大重难点知识：一，跨境电商使用

的不同包装材料；二，跨境电商的不同运输渠道的选择；三，跨境电商如何查询

订单与送达时间。围绕这三个知识点，层层递进，重点突破，分析跨境电商物流

仓储。

五、讲授内容

Part1Packaging

•Warming-up

Matchthepictureswiththerightwordsorexpressions,andwritedowntheir

Chinesemeanings

(1)D纸箱(2)F气泡袋⑶B气柱

(4)C珍珠棉(5)A木箱(6)F胶带

•Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Whenthepostalclerkdeliversyourorder,checkthecartonbeforesigningforit.

(2)Wehavenowadoptedcartonpackinginsteadofwoodencases.

(3)Astopackaging,wewillpackeachordertoonecarton,thusyourorderscanbe

safe.

(4)Youwillgetitsoon.Pleasenotethatpackagedelivery.

(5)Weseldomusewoodencasessinceitwillbeawasteofspaceandpacking,and

addmorelogisticscosts.

•Speaking

CustomerAandCustomerserviceBaretalkingaboutthepackaging

requirementsforthefactoryandshippingagent.Pleasetrytoroleplaythefollowing

dialogue,especiallypayattentiontotheunderlinedparts.顾客A和客服B在谈论工

厂及货运代理商的包装要求。请尝试以角色扮演的方式练习下面的对话，尤其注

意划线的部分。

教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练

习。

Whatareyourrequirementsforthepackaging?

您对包装有什么要求？

Whatcolorofgiftboxesandstrawmaterialwouldyouliketouse?

您想使用哪种颜色的礼品盒和秸秆材料(一种填充物)？

Ithinkgoldisagoodchoiceanditisavailable.

我认为金色是个不错的选择，并且可以买到。

Pleasemakesurethat***

请确保……

Pleasedon'tworryaboutthat.

请不用担心。

Pleasehandlewithcare.

请小心处理。

Thankyoufbrchoosingus.

感谢您选择我们。

•Reading

Exercises

1.Usethewordsintheboxtocompletethesentencesbelow.

(1)competitive

(2)fragile

(3)recyclable

(4)essential

(5)innovative

2.Fillintheblankstocompletethetranslationofthefollowingsentences.

(1)itisexpensivetodisposeof

(2)exceededallexpectations

(3)makeafirstimpression

(4)Eachrespondentwillbeasked

(5)Becomingmoreenvironmentally-friendly

3.Answerthefollowingquestions.

(1)Willpackagingmaterialdeterminecustomerspurchasetheproducts?

A:4outof5surveyrespondentssaidthatpackagingmaterialwasimportanttothem

indeterminingwheretheypurchasetheirproductsfrom.

(2)Whatarethebenefitsofrecyclablepackagingmaterial?

A:Usingrecyclablepackagingmaterialnotonlybenefitstheenvironment,italso

makesyourcustomersfeelgoodaboutbuyingyourproducts.

(3)Whatarethebenefitsifyouexceedcustomerexpectationsintermsofpackaging?

A:Innovativepackagingwillcreateapositiveunboxingexperienceforyour

customersandcangeneratepositivereviewsonlineandonsocialmedia.

(4)Willthepackaginginfluenceyourpurchasinghabits?Giveanexample.

A:Itdepends.Somepeoplefocusonthepriceandcarealittleaboutthepackage.

Part2LogisticsChannels

•Warming-up

SearchfromtheInternetabouttheinformationinthetableforthefollowingtypesof

internationallogistics,andfillintheboxes.

LOGONameFromDurationFeature

(business

days)

EMSUniversal3〜15relativelycheapandstrong

弱信PostalUnioncustomsclearance

UPSAmerica2~4Theworld'slargestexpress

company;slightlymore

expensivebutfaster

FedExAmerica2~4slightlymoreexpensive

FedEx®butfaster

Express

TNTHolland3~5Thelargestexpress

companyinEurope;fast

andcheapinWestern

Europeancountries

DHLGermany2~6widecoverageofmany

outlets;verygoodservice

席中国邮政ChinaChina15〜60cheaperbutslower;donot

CHINAPOSTPostacceptitemswithbattery

•Listening

Thebuyerwantsexpressshippingandisnowtalkingwiththeselleraboutanother

logisticschannel.Listentotheirdialogueandanswerthefollowingquestions.

Exercises:

(l)Accordingtothebuyer,whatisthedifferencebetweenEMSandUPS?

Accordingtothespeaker'sexperience,ordersarenormally2to4daysearlier

viaUPSthanviaEMS.

(2)Howwilltheorderfinallybeshipped,viaEMSorviaUPS?

TheorderwillbeshippedviaUPS,(sincethebuyerinsist.)

(3)Whycannottheorderbeshippedtoday?

Becauseitislatenowintheseller?scountry(andtheexpresscompanyhas

stoppedcollectingparcels).

•Speaking

Practicechoosingthepropershippingcompanyinthegivensituations,usingthe

informationinTable9.2.

Possibleanswers:

Dialogue1

Seller:UsuallyI'11havegoodsshippedviaEMSforfree.Whatdoyouthinkofit?

Buyer:Itisgoodtohavefreeshipping,butitneedstobefastersincetheorderisin

urgent.

Dialogue2

Seller:UsuallyI'11havegoodsshippedviaePacketfbrfree.Whatdoyouthinkof

it?

Buyer:Itisgoodtohavefreeshipping,butittakesmuchlongerthanexpected.I'd

ratherpayextramoneyforshippingviaFedEx.

Dialogue3

Seller:UsuallyI'11havegoodsshippedviaUPSfbrfree.Whatdoyouthinkofit?

Buyer:Itisgoodtohavefreeshipping,butIwouldchooseTNTfbritsbestservice,

ifIcould.

Dialogue4

Seller:UsuallyV11havegoodsshippedviaDHLforfree.Whatdoyouthinkofit?

Buyer:Itisgoodtohavefreeshipping,butoneofmyglassesshippedbythis

companywasbrokenlasttime,soIdon'Miketousetheexpresscompanyanymore.

•Reading

Exercises

1.Tellwhethereachofthefollowingstatementsistrueorfalse.

(1)F(2)T(3)F(4)T(5)F

2.Fillineachblankwiththecorrectformofthegivenword.

(1)shorten(2)emergence(3)equivalent(4)percentage(5)exposure

3.Translatethefollowingsentencesbyusingtheprovidedexpressions.

(1)海外仓有助于减少跨境电商物流成本。(beconduciveto)

OverseaswarehousesareconducivetoreducethecostsoflogisticsofCBEC.

(2)在最近的数十年，宝洁公司一直是世界口碑营销活动的先锋。

(word-of-mouth)

Inrecentdecades,P&Ghasbeenattheforefrontofwordofmouthmarketing

campaignsaroundtheworld.

(3)跨境电商运营实习使我积累了许多经验。(accumulate)

Ihaveaccumulatedalotofexperienceduringtheinternshipoftheoperationof

CBEC.

(4)产品缺陷事件可能会妨碍谈判双方的进程。(hinder)

Aproductdefectincidentmayhindertheprogressofbothsidesofthenegotiation.

(5)货物如果转运，我们得多付运费。(transshipment)

Incaseoftransshipment,wehavetopayextratransportationcharges.

Part3DeliveryTracking&TransportationTime

•Warming-up

Learnthefollowingexpressions,andwritedowntheirChinesemeanings.Putthemin

orderaccordingtonormalthecustomerserviceprocedures.

(1)shipped已发货

(2)shippingsoon即将发货

⑶outofdelivery派送中

⑷delivered已交付

(5)intransit(港口/关境)转运中

(6)instorage储存中/在库

⑺givetrackingnumbertothebuyer向买家提供跟踪单号

(8)informthebuyertosignandcollecttheparcel通知买家签收包裹

Order:6-2-1-7-5-3-8-4

•Listening

Listentothefollowingdialoguesandfillintheblanks.

Dialogue1

Theshipmentcouldnotbedelivered,becausetherecipientwas(1)notpresent,andit

isnow(2)instorage.Therecipienthasbeennotified.

Dialogue2

Sir,theshipmentwillbetransportedtoyourcity(3)tomorrowandthenthe

couriercompanywillberesponsiblefor(4)door・to・doordelivery.Pleasebepatient.

Dialogue3

Therewasa2-or-3-daydelay,because(5)Iwasveryillforafewdays.Afriend

helpedmewith(6)theshipping.Vmreallysorryaboutthedelay.

Dialogue4

Anotificationwasleftinyourmailbox.Pleasedialthenumberon(7)thenotification

cardtocontacttheofficefor(8)delivery.

•Speaking

Practiceprovidingtrackinginformation(seeTable9.3)tothebuyerinthe

givensituations,usingtheinformationinthefollowingtable.

教学提示：教师可先引导学生理解表9.3中相关表述的用法，再组织学生进

行对话练习。

Possibleanswers：

Dialogue1

Buyer:Hi,areyou(still)there?TheitemsaraurgentneedsandIcannotwaitformorethan3

days.Canyouhelpmetocheckitout?

Seller:Sure.Amoment,please.Thelatesttrackingstatusshows:"Itisonthewaytoyouilocal

postofHce(Hooefullycanbedeliveredtomorrow.)”,sohopeyoucanreceiveitlaterandfindit

satisfied.Thankyou!

Dialogue2

Buyer:Hi,areyou(still)there?Iwonderwheremyparcelis.Itissupposedtobeinmyhands

righlnow.Canyouhelpmetocheckitout?

Seller:Sure.Amoment,please.Thelatesttrackingstatusshows:"ThedeliverywassignbyJack

Twinhalfanhourago”,sohopeyoucanreceiveitlaterandfinditsatisfied.Thankyou!

Dialogue3

Buyer:Hi,areyou(still)there?IwastoldIwouldreceivemyordertheseseve