外贸英语课件

ForeignTradeEnglishCourseware2023-2026ONEKEEPVIEWREPORTINGWENKUDESIGNWENKUDESIGNWENKUDESIGNWENKUDESIGNWENKU目录CATALOGUEBasicknowledgeofforeigntradeEnglishIntroductiontoForeignTradeProcessesCommunicationskillsinforeigntradeEnglishCulturalDifferencesinForeignTradeEnglishCaseAnalysisofForeignTradeEnglishDevelopmentTrendsandProspectsofForeignTradeEnglishBasicknowledgeofforeigntradeEnglishPART01suchasquality,quantity,packaging,transportation,etc.ProductdescriptionvocabularysuchasFOB,CIF,CFR,etc.Tradetermssuchasletterofcredit,wiretransfer,collection,etc.Paymentmethodssuchasseafreightinsurance,landfreightinsurance,airfreightinsurance,etc.InsurancetypesCommonvocabularyandphrasesClearpurposeClearlyexpressthepurposeofwritingaletter,avoidingdetoursorambiguities.Clearstructureincludingletterhead,date,recipientaddress,maintext,concludingremarks,andsignature.AccuratewordingUseprofessionalterminologyandavoidusingvagueorambiguouswording.PolitetoneRespecttheotherparty,useappropriateaddressingandhonorificlanguage,andavoidusingoverlyforcefulorarrogantlanguage.RulesforWritingBusinessLettersBusinessnegotiationskillsUnderstandingthemarketandcompetitors:Understandingtherelevantmarketandcompetitorsbeforenegotiationscanhelptobetterformulatenegotiationstrategies.Establishgoodcommunicationskills:begoodatlisteningandexpressing,understandtheotherperson'spositionandneeds,andexpressyourownopinionsandneeds.Flexiblyapplynegotiationtechniquessuchasconcessions,threats,temptations,etc.,accordingtotheactualsituation,inordertoachievethebestnegotiationeffect.Settinggoalsandbottomlines:Clarifyyourowngoalsandbottomlinesbeforenegotiationstoavoidmakingunnecessarycompromisesorconcessions.IntroductiontoForeignTradeProcessesPART02InquiryArequestforinformationoraquotafromasupplierIttypicallyincludesalistofproductsandtheirspecifications,alongwithanyadditionalrequirementsQuotationAresponsetoaninquiry,providingtherequestedinformationandapricequotefortheproductsItshouldbeclear,accurate,andcompleteTipsforeffectivecommunicationEnsurethatinquiriesareclearandspecific,andthatquotationsaredetailedandresponsiveUsepolitelanguageandavoidtechnicaljargonInquiriesandQuotationsOrderAformalagreementbetweenabuyerandseller,specifyingtheproductstobepurchased,quantity,price,termsofdelivery,payment,andotherrelevantdetailsContractAlegallybindingagreementbetweenpartiesthatdocumentsthetermsandconditionsoftheirbusinessrelationshipItshouldbecarefullyreviewedandnegotiatedtoensureallpartsunderstandtheirobjectivesTipsforeffectivecommunicationEnsurethatordersareclear,specific,andcomplete,andthatcontractsarewelldrafted,accurate,andenforceableUseprofessionalterminologyandconsultlegalcourseifnecessaryOrdersandContracts010203PaymentThetransferoffundsfromthebuyertothesellerinexchangeforgoodsorservicesMethodsofpaymentincludecash,checks,wires,andelectronictransfersDeliveryThephysicaltransferofgoodsfromthesellertothebuyerTimelydeliveryiscrucialtoensuresmoothbusinessoperationsTipsforeffectivecommunicationEnsurethatpaymenttermsareclearlystatedinthecontract,andthatdeliverydatesarerealisticandwellcommunicatedUseaccuratelanguageandfollowuppromptlyonanyissuesthatareincorrectPaymentandDeliveryAftersaleserviceSupportprovidedbythesellertothebuyerafterthesale,includingproductinstallation,troubleshooting,repairs,andotherrelatedservicesTipsforeffectivecommunicationEnsurethataftersaleservicepoliciesareclearlycommunicatedduringthesalesprocessUsepolitelanguageandberesponsivetoanyrequestsorissuesraisedbythebuyerAftersaleserviceCommunicationskillsinforeigntradeEnglishPART03BusinessTelephoneEtiquetteCourtesyandprofessionalismAlwaysgreetthepersonontheotherendpolitelyandprofessionally,usingtheirtitleandlastnameIdentificationStateyournameandthecompanyyourepresentclearlyEqualpreparationHaveaclearunderstandingofthepurposeofyourcallandtheinformationyouneedtounderstandAvoidinglongpausesorsilenceUsefillerwordslike"um"or"er"toavoidawkwardsilencesBusinessemailwritingClearSubjectLineThesubjectlineshouldconclusivelysummarizethepurposeofyouremailProfessionalGreetingandSignoffUseformalgreetingsandsignofflike"Bestwishes"or"Sincerely"OrganizationandStructureUseheadings,bulletpoints,andparagraphstomakeyouremaileasytoreadAvoidingAbbreviationsandCollaborationSticktoaprofessionaltoneandavoidusingnon-standardlanguageorshorthandBodyLanguageMakeeyecontact,maintainaposethatshowsyouareconfident,andusefeaturesthatareappropriateShowthatyouunderstandwhattheotherpersonissayingbyparaphrasingorsummarizingtheirpointsUseopenquestionsthatresourcetheotherpersontosharemoreinformationBeawareofyourtoneofvoiceandfactualexpressionstoensuretheyreceivetherightmessageActiveListeningAskingQuestionsMindfulnessofToneandMannerFacetofacecommunicationskillsCulturalDifferencesinForeignTradeEnglishPART04Values01Easterncultureemphasescollectivism,whileWesterncultureemphasesindividualismThisdifferencecanaffectdecisionmakingandcommunicationstylesinbusinessCommunicationStyles02Easternculturestendtobemoredirectandlessforcoming,whileWesternculturespreferamoredirectandexplicitcommunicationstyleTimeOrientation03Easternculturesviewtimeascircular,whileWesternculturesviewtimeaslinearThisdifferencecanaffectschedulingandfunctionalityinbusinessmeetingsCulturaldifferencesbetweentheEastandtheWestDifferencesinBusinessEtiquetteInWesternculture,itiscommontoshakehandsonmeeting,whileinEasterncultures,abowornomaybemoreappropriateBusinesscardsInJapan,forexample,itiscustomarytopresentthebusinesscardwithbothhands,whileintheWest,asinglehandissufficientGiftgivingInsomeEasterncultures,giftgivingisanimportantpartofbusinessrelationships,whileintheWest,itmaybelesscommonorformalizedGreetingsEasternculturestendtocollectivedecision-making,whileWesternculturestendtorelyonindividualdecisionmakingThisaffectsthewayoffersandcounteroffersaremadeduringnegotiationsEasternnegotiatorsmayuseamoredirectandsubapproach,whileWesternnegotiatorsmaybemoredirectandtransitionalIntheWest,contractsareviewedaslegaldocumentsdetailingalltermsandconditionsInEasterncultures,contractsmaybelessdetailedandmoreflexible,releasingontrustandpersonalrelationshipsforenforcementDecisionmakingPersuasionContractsDifferencesinnegotiationstylesCaseAnalysisofForeignTradeEnglishPART05SuccessCaseSharingGHIInternationalTradeCenterusedforeigntradeEnglishtoexpandtheirbusinessscopeandincreasetheirmarketshareSuccessCase3ABCImportandExportCo.,Ltd.successfullydevelopedanewmarketinEuropethrougheffectivecommunicationandnegotiationusingforeigntradeEnglishSuccessCase1DEFExhibitionCompanysuccessfullyattractedforeigncustomerstotheirexhibitionusingprofessionalforeigntradeEnglishskillsSuccessCase2XYZImportandExportCo.,Ltd.failedtonegotiateadealwithaforeignpartnerduetolanguagebarrierandculturaldifferencesFailureCase1UVWExhibitionAgencyfailedtoattractforeignvisitorstotheirexhibitionduetopoorEnglishcommunicationskillsFailureCase2IJKInternationalTradeCenterlossmanypotentialcustomersbecauseofmistranslationandcommunicationproblemsFailureCase3FailureCaseAnalysisFamiliarizeyourselfwiththecultureandbusinesspracticesofthetargetmarketLearnaboutcommonbusinessphrasesandexpressionsusedinforeigntradeEnglishUseprofessionaltranslationservicestoensureaccuratecommunicationPracticeyourEnglishcommunicationskillsregularlytoimprovefluencyandaccuracyRiskpreventionmeasuresDevelopmentTrendsandProspectsofForeignTradeEnglishPART06Itisnecessarytointroducee-commercerelatedterminologiesandpracticestohelplearnersunderstandandapplytheminpracticalworkE-commercehasbecomeanimportanttrendinforeigntrade,providingconventionandeffectivetradingplatformsforbusinessesForeigntradeEnglishcoursewareshouldcoverrelevante-commerceknowledge,includingonlinepayment,crossbordere-commerce,anddigitalmarketingTheApplicationofE-commerceinForeignTradeForeigntradeEnglishtalentsshouldposeagoodcommandofEnglishlanguageskills,aswellasknowledgeofinternationaltradepracticesandbusines