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產品品質銷售業績售後服務售前推廣

BloombergSystemVoicemailServiceMobileBusinessProvidesafreebusinessenvironmentwhereyoucangetwirelessInternetaccessEightdifferentlanguagesTheBloombergservicetoaccesstheworld’sfinancialinformation24hoursadayTheInfomobilePhonesystemtodeliver100%callstoourcustomersInfomobilephonesystem

BloombergSystemVoicemailServiceMobileBusinessProvidesafreebusinessenvironmentwhereyoucangetwirelessInternetaccessEightdifferentlanguagesTheBloombergservicetoaccesstheworld’sfinancialinformation24hoursadayTheInfomobilePhonesystemtodeliver100%callstoourcustomersInfomobilephonesystem

NewBrandDirectionCase016differencerelationpracticalspecialtyconveniencesuitabilityTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTClickToEditTitleStyleDIAGRAM锐普PPT论坛转发学习参考,不得商用TEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTClickToEditTitleStyleDIAGRAM锐普PPT论坛转发学习参考,不得商用

인력개발센터연합비전제시6연합의목적달성에필요한기타사업5정부및민간단체의위탁사업4인력개발센터운영에관한협력3인력개발센터운영에관한조사,연구2인력개발센터직원의교육및훈련1인적자원정책연구와프로그램개발

인력개발센터연합비전제시1인적자원정책연구와프로그램개발6연합의목적달성에필요한기타사업5정부및민간단체의위탁사업4인력개발센터운영에관한협력3인력개발센터운영에관한조사,연구2인력개발센터직원의교육및훈련

미래를향한도전과혁신성장전략경영방식Management조직문화Culture리더쉽연재상PeoplePeople/리더쉽

Case017CommuncationstrategyRiskneutralMessageMedianoneIntegration

Case042conveniencepracticalityspecialtyNewBrand시장세분화와프랜차이즈의혼재속에서소비패턴의다변화로인한무한경쟁시기임으로고객밀착형경영으로거주지위주의부심을중심으로규격화를통한세련되면서도부담없는편안함을제공하고유행에민감한고객에게다양한만족을제공해야한다.

PR(publicrelations)outsourcingoutsourcingPromotion(exhibition)Promotion(event)DM(directmail)BannerADAdvertisingCompanyLogoDiagramDescriptionofthecontentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleinhereTitleinhereTitleinhere

TitleinhereTitleinhereTitleinhereTitleinhereCurrentContentsStructure

DescriptionofthecontentsDescriptionofthecontents

DescriptionofthecontentsDescriptionofthecontentsTitleinhereTitleinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Diagram

DiagramTextinhereTextinhereTextinhereTextinhereTextinhere

ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.AddyourtextinhereClicktoedittitlestyleClicktoaddTextClicktoaddTextClicktoaddText1.Descriptionofthecontents2.Descriptionofthecontents3.DescriptionofthecontentsTitleinhere1.Descriptionofthecontents2.Descriptionofthecontents3.Descriptionofthecontents1.Descriptionofthecontents2.Descriptionofthecontents3.Descriptionofthecontents

Titleinhere

TitleinhereDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsTextTextTextTitleinhereTitleinhereTitleinhereDiagram

Technology&CommunicationsInfrastructureeBizSolutionseBizIntegrationeBizStrategyB2EB2BB2CB2MProductLeadershipRelationshipmanagemente-BusinessTransformation

e-Businessplanning

Webbuild-WebPlanning-Design/Component

WebSI-WebSIConsulting-WebApplications-WebSolutions

e-Biz/M-biz-e-BizConsulting-e-BizIntegration-e-BizSolutions

e-BizTotal

-e-TotalConsulting-e-BizTotalIntegration-e-BizTotalSolutionBusinessValue100명250명300명성장가시화단계안정적성장단계120억400억700억DegreeofInnovation성장기반조성단계별사업추진계획

KnowledgeManagemente-CommerceservicesCRMERPSCMBusinessIntelligenceenablementServiceWeb+ITIntegrationBusinessValueTechnologyValueSuppliersCustomers

e-BusinessPerspective출처:한국IBMThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ContentsTitleinhereTitleinhereTitleinhereClicktoedittitlestyleCompanyLogo3DPieChartProductsTechnologyServiceMarketTextDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsProdutsServiceMarketTechnology

MailingBusinessSCMe-AutomationPABXe-MarketERPMESIBSEDMSGroupDGWHRMPRMDWIRMKMSEIPWCMSRMSERMe-IPSe-Faxe-Searche-CTIe-CommunityEmployeeCustomer

eBizSolutionanalysis_CRMCRM:CustomerRelationshipManagemente-CRMCRM

e-CRM도입동기마케팅효율화와고객지원강화경쟁사대비우위확보전사적회원관리통합CustomerCustomerCustomerCustomerCustomerCustomer판촉팀마케팅팀관리팀기획팀영업팀고객지원팀

충성고객잠재고객휴면고객

CRM도입효과마케팅부문:

마케팅정보시스템구축으로타겟팅효과향상영업부문:

전산정보의통합활용으로보다빠른고객응대

CRMSystemonetoonemarketing

eBizSolutionanalysis_CRMAnalyticalCRMCollaborativeCRMOperationalCRMDataWarehousingIntegration협업CRM은분석과운영시스템의통합CustomerRelationshipManagement전방위업무를지원하는시스템데이터마이닝기술이이슈

ConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-Learning

InteractiveFullService통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축eSolution

eBizSector&Solution사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화/연극/음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지뉴스생활토탈정보사이버교육정보종합DB검색원격경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩

고객Data의IntegrationEnterpriseCRMeCRMDataWarehousing/IntegrationWebLog

DataDataBaseTransaction

Data

CustomerProfile

SMMUSIMUNIMUR&DMUeBizTotalService

eBizTotalService

E-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-Planning

OfficeManagementSystem자산관리고객관리업무관리인력관리손익관리

CustomerACustomerBCustomerCSupplierASupplierBSupplierC55%15%20%10%eBizConsultingeBizSolutionseBizIntegration

eBizSolutions&ServiceInternetAreaBSPAreaSIAreaNIArea

55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBS

NetworkIntegrationAutomationSystemEnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMS

SIconsultingSIdevelopmentSImanagement

WebconsultingWebdevelopmentWebmanagementNIAreaSIAreaWebSIArea

eBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemArea

InnovationOperationOptimizationBusiness&ITStrategySupplyChainExecution

eBizEnterpriseManagement

CRMForecasting,OpportunityManagement,Configuration,Generation……Forecasting,CustomerCareSpareManagement………ForecastingPersonalizationCampaignManagementMarketingEncyclopediaERPCMSSCMEIPeStrategy

Solution&Service-SIDevelopment&SolutionsMarketingSalesServices

eBizConsulting

e-Marketing&Promotion

eCreative&Contents

eBizSI&Solutions

eBizServiceDomaineBizTotalService

46%22%19%Source: ExecutiveIssuesSurveyCEOGlobalBusinessStudyTheAlexanderGroup,Incorporated,전략적제휴신상품신규고객유치기존고객의유지기업인수7%6%

Summary현재기업의주요관심은?CEO의주요관심사변화비교향후수익원천에관한설문결과1원가경쟁력2고객니즈의변화3주주의가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈과거1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계

(Value-AddedSupplierRelationships)현재

1.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객우리회사의(가장적합한)고객은누구인가?

그들을유치하기위한방법은무엇인가?고객들은우리Site에서어떤행동을보이는가?고객들은우리Site와경쟁Site에서

어떤태도(정부수집,구매등)의차이를보이는가?반복구매를위한교차판매/상승판매방법은?

고객의방문을어떻게개인화할것인가?이탈이예상되는고객은누구인가?

휴면고객을활성화하는방법은무엇인가?신규고객유치전략경쟁사고객유치전략고객가치

증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객

재유치전략eCRM

e-CRM구축관점

StrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화

Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandC

Summary-웹사이트리뉴얼목표IntegrationBranding&Identity

WebsiteStrategySiteESiteBSiteHSiteFSiteASiteGE-bizTransformationASISTOBESiteCSiteDStrategyandImplementatione-ShoppingInformationeBusinessBusinessFunction&Strategy

직원의근태및야근관리직원의인사평가및경력관리장비와비품관리개인별팀별업무관리영업및손익관리프로젝트및리스크관리

eOfficeSolutionPlanning인력관리의최적화업무관리의효율화일일업무프로젝트관리일정관리업무검색…..

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